SpotMe Blog

JUNE 28, 2023

Hopin is sunsetting Boomset, the all-on-one event management for in-person and hybrid events. Each platform has its own positives, so you can find the one that fits your in-person or hybrid event needs. 1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. But don’t worry.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Marketing Insider Group

JULY 22, 2015

Yes, helping to frame the business opportunity and presenting features and benefits are essential. They certainly are NOT going through their summer reading list when they are online; they are busy working. Forrester research shows 90% of customers start their purchase with a search engine. Are they finding you?

Curation 100

Curation Sales Cycle RFP Content 100

SpotMe Blog

JUNE 30, 2023

How to increase event attendance Here are 15 ways to help you increase event attendance in any event format – in-person, virtual , or hybrid. #1 2 Create a personalized journey with targeted marketing Another piece of advice on how to increase event attendance is to create a personalized journey for your audience by using targeted marketing.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

The ROI Guy

OCTOBER 29, 2009

Most sales enablement groups have started to implement best practices to help connect better with customers in the later stages of the sales cycle, including tools to create better business cases (ROI Analyses), deliver and quantify competitive comparisons (TCO analyses), provide better RFP responses, and build better proposals.

Peer-to-peer 40

Peer-to-peer Forrester Ad Building RFP 40

Heinz Marketing

DECEMBER 31, 2018

So the difference really is in the quality of the content, and to the degree, I’ll just talk about us, I won’t go into much detail, to make sure we have trust process in place, because the stakes are much higher. So I hope that it answers the question a little bit, but it’s about the trust that’s different.

Top of Funnel 65

Top of Funnel Budget Programs Peer-to-peer B2B Sales 65

Engagio

OCTOBER 13, 2020

At many B2B firms today, Marketing is still focused on sending top-of-funnel emails, generating new business leads, and handing them to Sales like a baton pass — in fact, it’s what many teams are measured on. A human, personalized touch is often more trustworthy, and thereby more effective. Personalized emails are often more effective.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Buzz Marketing for Technology

JUNE 27, 2008

Personal IT Organization Enterprise Partner/Vendor. E-Business. Business Continuity. Business is no better off. s Seattle Innovation Symposium, an intense, invitation-only summit of educators and business technology leaders led by Harvardâ??s Solution Centers |. Newsletters |. Advice & Opinion. Research & Analysis.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100