Thinkers360

FEBRUARY 28, 2024

com, the world’s leading platform for B2B influencer marketing and managing analyst and influencer relations, delves into 10 best practices that will optimize your AR and B2B influencer relations programs, transforming them into powerful engines for business success. This comprehensive blog post, informed by insights from Thinkers360.com,

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Top Rank Marketing

AUGUST 30, 2023

B2B marketers taking on new leadership roles naturally seek out trusted resources that help professionals in new positions hit the ground running, and TopRank Marketing is honored to be a go-to B2B content and influencer marketing agency for so many top marketers in new leadership roles. Don’t let success hinge on unspoken assumptions.”

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Martech

SEPTEMBER 29, 2023

Here follows a roundup of 15 new technologies I’ve run across that are just right for B2B, some recommended by people I trust and respect, and all of them worth a look. The Crystal Knows “type” is based on the familiar DISC personality framework. Website personalization: Talk about the arrival of one-to-one marketing communications.

Marketing Automation Services 86

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 86

Vidyard

DECEMBER 16, 2020

Sellers embracing a digital-first and video-first approach to customer engagement see significant gains in 2020; New video-for-sales training tools help every business ramp up their sales teams to embrace video in new ways in 2021 . In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D.,

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

Martech

JULY 27, 2021

A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. The strategic market operations leader, she writes “acts as a business leader, not a button pusher.” They are not siloed, they are cross-functional. Why we care.

Work Management 107

Work Management CMS Development Marketing Management Ad brokers 107

Brandpoint

MAY 18, 2020

In today’s digitally focused business environment, it’s more important than ever for sales and marketing departments to work together to create content and collateral that’s effective in driving sales. Conversely, we find that sellers often do not trust marketing to drive those important brand awareness conversations.”

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Marketing Insider Group

JULY 22, 2015

Yes, helping to frame the business opportunity and presenting features and benefits are essential. They certainly are NOT going through their summer reading list when they are online; they are busy working. Forrester research shows 90% of customers start their purchase with a search engine. Are they finding you?

Curation 100

Curation Sales Cycle RFP Content 100

The Customer

JULY 15, 2021

“Kitewheel’s expertise and established market leadership will enhance our ability to deliver greater value to new customers around the world and turbo-charge the global expansion of our customer engagement business.”. For more information, please visit [link] and follow Kitewheel on Twitter and LinkedIn. About Kitewheel.

Marketing Management 52

Marketing Management Gartner Forrester Verticals 52

Vidyard

DECEMBER 16, 2020

New data from Vidyard , the video platform for businesses, suggests that in response to the shift to digital selling, the use of video for sales–both live video conferencing and personalized video messaging–has grown exponentially in 2020, and so too has its impact on sales performance.

B2B Sales 65

B2B Sales Video Marketing Class B2B 65

PureB2B

AUGUST 25, 2021

Essentially, the goal is to make potential customers become aware of you, like your brand, and trust you through social media sales and marketing activities. Since social selling is essentially about building business relationships with existing and potential new clients, it may also occur offline during actual client interactions.

Lead Ranking 62

Lead Ranking Linkedin Network Marketing Sales Qualified Leads 62

Vidyard

JANUARY 8, 2021

SalesLabs offers a free downloadable LinkedIn outreach sequence, online workshops (both live-streamed and on-demand) as well as comprehensive coaching options. Their Mastering Remote Selling™ Training Program is designed to help sales reps easily transition from in-person to virtual selling. Prospecting with personalized videos.

Training 141

Training Top of Funnel Resources Work Management 141

markempa

NOVEMBER 29, 2016

Have you ever wondered about how you can leverage social selling for better lead generation and business development? They’re hiring more people to do those things, and actually, they’re hiring more junior people who have no business acumen, who have no sales experience, and they’re just doing more.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Vidyard

OCTOBER 16, 2017

Video has emerged as a strategic communications tool for modern business, yet most organizations lack the tools and processes required to bring the power of video to their various business units in a way that is simple, integrated and aligned with business goals. ” Vidyard GoVideo and its Partner Ecosystem. .

Enterprise Management 54

Enterprise Management Marketing Automation Services Video Marketing Co-Registration 54

Salesforce Marketing Cloud

FEBRUARY 14, 2022

It starts with shifting your focus from your pipeline to the sales reps that keep it flowing and building a culture of trust and transparency in the process. Salespeople want to feel trusted.”. Get personal, get vulnerable, get connected. Here are some ideas to get you started: Discover timely insights and useful sales tips.

Work Management 98

Work Management Customer Surveys Training Forrester 98

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. Unlike email, phone, and social media, video offers a highly creative way to cut through the noise and build more personal relationships with buyers.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Brandpoint

JUNE 18, 2020

As the business world continues to work its way through the effects of the coronavirus, savvy financial services providers are switching up their marketing strategies to reflect new priorities. Some of those changes will be temporary pending a time when financial transactions can again be handled live and in person.

Work Management 118

Work Management Marketing Management Service Planning 118

Vidyard

OCTOBER 16, 2017

Video has emerged as a strategic communications tool for modern business, yet most organizations lack the tools and processes required to bring the power of video to their various business units in a way that is simple, integrated and aligned with business goals.

Enterprise Management 50

Enterprise Management Marketing Automation Services Video Marketing Co-Registration 50

Oktopost

JANUARY 5, 2021

The use of the persona profiles that you create can and should touch and involve colleagues across the business. We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner. Be it a retweet, a Facebook like, or a comment on LinkedIn, for example.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

seo.co

JANUARY 10, 2022

You need to know which channels work for your business. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. Influencer Marketing.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Televerde

JUNE 5, 2018

Implementing a layer of social selling is essential in order to keep up with the business-to-business buying trend. Through social interactions, SDRs can actively engage buyers, build trusting relationships and ask all the right questions on a more relaxed and personal level.

Forrester 53

Forrester Social Media Linkedin Account Based Marketing 53

Content Marketing Institute

MAY 4, 2018

You see the potential to choose specific relationships to foster, for trust to be established, and doors to be unlocked. And if you put the salesperson and the marketing person together, each might say, “What do you really mean by that?”. CMI’s new research with LinkedIn indicates the answer to those questions is yes.

Top of Funnel 98

Top of Funnel Research Content Marketing Marketing Budget 98

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. There is no substitute for asking your question in person and having a discussion. Why am I belaboring this point?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

markempa

DECEMBER 12, 2016

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. Empathetic Marketing is about moving out of our self-thinking and into the mind of our customer, thus, moving away from me-first, business-centric thinking to customer-centric thinking and speaking to our customer’s motivations.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. Unlike email, phone, and social media, video offers a highly creative way to cut through the noise and build more personal relationships with buyers. Winner: Punch!

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Exo B2B

APRIL 11, 2019

Each year, several other blogs and personalized sites make their list of 50 or 100 biggest influencers of marketing, social networks or even B2B marketing as does Lee and his team at TopRank with at least three different rankings. She is a speaker and principal analyste for Forrester and specialises in B2B marketing. The Annual List.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Vidyard

JANUARY 8, 2021

SalesLabs offers a free downloadable LinkedIn outreach sequence, online workshops (both live-streamed and on-demand) as well as comprehensive coaching options. Their Mastering Remote Selling™ Training Program is designed to help sales reps easily transition from in-person to virtual selling.

Training 74

Training Top of Funnel Resources Work Management 74

EveryoneSocial

JUNE 10, 2020

When this happens, consumers will gravitate towards your competitors and lose that trust and support your company once had. Forrester ) Twitter has more than 330 million monthly active users. Statista ) Over 46% of all social media traffic to company websites comes from LinkedIn. LinkedIn ). Employee Advocacy.

Social Media 52

Social Media Ad Building Brand Identity Branding 52

6sense

AUGUST 27, 2021

We have a patented approach to delivering AI-driven predictions, and our predictive models help B2B businesses understand not just who to target (down to the contact level), but also why, when, and how to engage, acquire, and retain accounts — without guesswork or cutting corners.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Leadspace

FEBRUARY 19, 2018

Thankfully, there are plenty of ways that B2B businesses can still achieve their marketing goals in today’s marketplace. Personalize content for B2B audiences. The increasing need for personalization also affects B2B businesses. This creates a number of unique challenges for brands. Take advantage of intent signals.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Vidyard

JANUARY 8, 2021

SalesLabs offers a free downloadable LinkedIn outreach sequence, online workshops (both live-streamed and on-demand) as well as comprehensive coaching options. Their Mastering Remote Selling™ Training Program is designed to help sales reps easily transition from in-person to virtual selling.

Training 65

Training Top of Funnel Resources Work Management 65

Seismic

APRIL 2, 2019

What areas of the business will be impacted? If marketing is focused over here, but sales is focused over there, how can the business achieve long-term growth? Companies that optimize the marketing/sales relationship grow revenue 32% faster year-over-year, compared to those without such a relationship ( LinkedIn Alignment Report ).

Class 45

Class Organization Forrester Paid Search Agency 45

Mereo

JANUARY 25, 2018

If your current opinion on social selling falls somewhere between “It is just a trend” and “Social media is for teenagers,” listen up: Social selling enables sellers to hyper-target prospects and establish rapport and trust through mutual existing connections and networks. The prospect and you connect on LinkedIn through a mutual connection.

Top of Funnel 61

Top of Funnel Cold Calling Social Media B2B Sales 61

Unbounce

MAY 15, 2019

Then I get to the landing page, and I have no idea why I’m here: What’s a “personal representative”? I’d guess that the sales team (or business owner) is trying to weed out tire-kickers by tweaking the LP messaging. According to a LinkedIn study, in fact, more than 80% of tech buyers skip downloading gated content.

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

seo.co

FEBRUARY 16, 2021

The way businesses build their brand, and promotional campaigns changed for good in 2020 as a global pandemic drastically changed everything. The ones that learned to be nimble and adapt new strategies quickly are still in business. A chatbot is personable, unbiased, and informative. Know which channels work for you.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. Unlike email, phone, and social media, video offers a highly creative way to cut through the noise and build more personal relationships with buyers. Winner: Punch!

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Valasys

APRIL 15, 2020

Some of the effective lead nurturing strategies include developing targeted content, multi-channel nurturing, multiple touches, proactively follow-ups and personalization refined to the level of individualization. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Digital Marketing World Forum

OCTOBER 4, 2019

Push’or ‘pull’, you’re using it to build a relationship with your customer that sees your brand acting as their trusted companion. In fact according to Forrester, 90% of a prospect’s journey may be complete before they reach out to a salesperson. The Right Stuff Trust is key. It’s the same in marketing and advertising.

Brand Identity 40

Brand Identity Branding B2B Thought Leadership B2B 40