Salesforce Marketing Cloud

MARCH 4, 2024

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM.

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PathFactory

JUNE 8, 2023

Fresh from Forrester B2B Summit, Anne Marie Kilgallon , Head of Partnerships at PathFactory, shares five key takeaways she learned after spending the week in Austin among some of the best and brightest in B2B. AI was all the rage at Forrester. If you don’t have a Partner program, it’s time to start one. It’s completely discoverable.

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PathFactory

JUNE 13, 2023

By Christine Polewarczyk, SVP Product Marketing and Research, PathFactory Last year at Forrester B2B Summit, I was on the mainstage with former colleague Phyllis Davidson giving a keynote on “Time Travel and Transformation: The Future of B2B Content.” Click here for more highlights from Forrester B2B Summit 2023.

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Only B2B

APRIL 17, 2024

In nutshell, it’s all about saving your time, optimizing the resources and making your business quite easy and manageable. Personalized Outreach According to Forrester 56% of marketers say that personalized content is paramount to a successful ABM strategy. Additionally, only 24% of outbound sales emails are ever opened.

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BrandMaker Blog

FEBRUARY 17, 2022

A rigid annual marketing plan is no longer sufficient, and marketing is being asked to pivot global plans and resources when it’s required by the business. series with guest speakers: Forrester Principal Analysts Marcia Trask and BrandMaker CMO Jim Williams. It’s no easy task, but it’s imperative to revenue growth. Pivot Fast.”

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Modern B2B

OCTOBER 20, 2023

When the economy isn’t favourable, it typically makes new business acquisition tough, so naturally, we turn to existing customers. The overwhelming response was that Forrester’s thinking was definitely food for thought, but they were at odds on how to implement any of it. What was more worrying was the 4.4%

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Outreach

MARCH 8, 2021

With a bit more than a week behind me, since I finished my second act at Forrester, I am thrilled to announce that I have joined Outreach as its first-ever Global Innovation Evangelist. In 2020, I led the research and authored the category-defining Forrester Wave™: Sales Engagement.

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Allocadia

FEBRUARY 11, 2022

A rigid annual marketing plan is no longer sufficient, and marketing is being asked to pivot global plans and resources when it’s required by the business. series with guest speakers: Forrester Principal Analysts Marcia Trask and BrandMaker CMO Jim Williams. It’s no easy task, but it’s imperative to revenue growth. Pivot Fast.”

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Terminus

MARCH 11, 2024

In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. By bringing together data across sales and marketing, businesses can offer highly personalized buyer experiences.

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Vision Edge Marketing

MAY 9, 2023

It’s essential for all business leaders to make swift and informed data-derived decisions, more so now than ever before. In this article, we’ll explore: Skills required for B2B company leaders to make better business decisions and the benefits of doing so. This is a critical skill for all leaders.

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Business Customer Satisfaction Acquisitions Forrester 159

Influitive

AUGUST 23, 2021

In the most recent installment of our thought leadership webinar series, we had the chance to chat with Laura Ramos, Vice President, Principal Analyst at Forrester Research about a commissioned study conducted by Forrester Consulting on behalf of Influitive, “Prioritize Postsale Customer Marketing To Drive Business Value and Growth.”

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Seismic

NOVEMBER 7, 2022

This week Forrester released The Forrester Wave TM : Sales Content Solutions, Q4 2022 report in which Seismic was named a leader. Forrester looks at three major categories – market presence, strategy, and current offering. The Forrester Wave : Sales Content Solutions, Q4 2022. Market Presence.

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Metadata

AUGUST 23, 2022

When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. What Forrester got right. What Forrester got wrong. Dear Forrester: what gives?

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Zoominfo

MARCH 31, 2023

Having good data is no guarantee that a business will make good decisions. Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year. And here’s the hard truth: Even businesses with high-quality data can still lose ground if that critical information is stuck in silos.

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Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Allocadia

MAY 25, 2021

Over the past year, business goals have continued to evolve due to the effects of COVID-19. Join Forrester analyst, Brett Kahnke to get expert guidance on how to approach 2022 planning and leave with a foundational understanding of how to lead the strategic planning and budgeting process in your organization.

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Allocadia

MARCH 6, 2020

“Allocadia provides best-in-class money management capabilities… Allocadia was founded specifically to help marketers run marketing like a business — from budget planning to ROI and spend optimization.” ” Forrester Wave. Download Now.

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Valasys

NOVEMBER 28, 2018

A definitive agreement was reached between Forrester Research and SiriusDecisions Inc. SiriusDecisions will be acquired by Forrester for $245 million to aid in creating a robust platform that guides companies and Chief Marketing Officers (CMO) to drive business growth in this customer oriented era. According to George F.

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Allocadia

MARCH 6, 2020

“Allocadia provides best-in-class money management capabilities… Allocadia was founded specifically to help marketers run marketing like a business — from budget planning to ROI and spend optimization.” ” Forrester Wave. Download Now.

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Resource Management Forrester Marketing Management Class 52

Allocadia

MARCH 10, 2022

A rigid annual marketing plan is no longer sufficient, and marketing is being asked to pivot global plans and resources when it’s required by the business. series with guest speakers: Forrester Principal Analyst Rani Salehi and BrandMaker CMO Jim Williams. It’s no easy task, but it’s imperative to revenue growth. Pivot Fast.”

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ClickZ

JULY 18, 2019

Forrester evaluated and scored the top 11 B2C commerce suites in late 2018 in their Forrester Wave report. Business user empowerment, considering not just functional capabilities, but how well a platform attracts and incentivizes customers and responds to shopper demands. Of those, SAP and Salesforce led the pack. out of 5.0)

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Influitive

OCTOBER 21, 2015

That’s what Forrester Vice President and Principal Analyst Laura Ramos has found in a new report, Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime. . 2) How advocate marketing harnesses this goodwill to create real business value. Match business goals with advocate benefits.

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Madison Logic

AUGUST 20, 2019

Forrester Consulting Total Economic Impact Study Commissioned by Madison Logic. Download the commissioned study to find out everything Forrester found about the total impact of running ABM on the ML Platform. The Total Economic Impact of Madison Logic (ML). Study Key Findings: 507% ROI over three years. sales conversion?rate.

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Contently

FEBRUARY 23, 2018

There’s a line in Forrester’s latest report on content marketing platforms, or CMPs for short, that I love. Automated brand governance scan for common grammatical errors, broken links, brand tone via an integration with IBM Watson, plagiarism, and more to cut down on content busy work.

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Forrester Marketing Report Work Management B2B Marketing 107

Martech

JUNE 7, 2022

The Forrester study found CX, which hit all-time rating highs last year, is now back down to pre-pandemic levels. According to Forrester research, a one-point improvement in CX Index score can be worth $22.5 Customer Experience Benchmark report examined 13 business sectors. in 2022 on a 100-point scale. The 2022 U.S.

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Forrester Verticals Business Case Studies 98

Conductor

SEPTEMBER 9, 2020

Once again, Conductor has the highest score in current offering in The Forrester Wave TM : Search Engine Optimization (SEO) Platforms, Q3 2020. That’s why we’ve built a solution that Forrester says, “solidly supports collaboration across the variety of stakeholders in the SEO process.” Empower a Team Approach to Organic Marketing.

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The Point

JULY 18, 2014

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. 51% responded “somewhat effectively”. •

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The ROI Guy

JULY 11, 2017

I n this session, Forrester boldly predicted that 1 million B2B salespeople would be displaced by 2020, as B2B buyers by-pass reps who just take orders or pitch products, instead favoring digital self-service and more value-added interactions with a select group of more capable, consultative sales reps.

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Forrester B2B Sales Disintermediation B2B 66

6sense

NOVEMBER 9, 2021

I gathered together a team of experts at Forrester to contribute to the research and writing, and in December 2020, the journal published our article, “ It’s Time to Move Past Lean-In: Breaking Institutional Barriers to Empower Female Sales Leaders.”. Here are some highlights from our research: Business leaders must commit to doing the work.

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Valasys

MARCH 4, 2019

ProKarma’s strategy and design division, Lenati, was recently named the top B2B marketing agency by the B2B Marketing Agencies, North America, Q1 2019 report conducted by Forrester Research Inc. All of this is tied directly to business profitability and performance.

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Vidyard

FEBRUARY 21, 2017

According to Forrester Research, a revolution is coming for account-based marketing. While many companies claim to be experts in ABM, Forrester has found that a lack of connectivity between marketing and sales, combined with a deluge of tools with similar feature sets are holding back real ABM success.

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KoMarketing Associates

MARCH 22, 2023

Overall, 54% of customers said they stopped doing business with a company due to a poorly personalized experience. Despite this increase and mounting pressure on marketers, there may be potential to improve by shifting to personalization.

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Marketing Report Planning Forrester Custom Publishing 221

Vidyard

MARCH 14, 2017

Forrester Research has bad news for marketers. So what is a business to do? Well, thankfully Forrester has some answers on that as well. In Video Strategy for the Post-Digital Age , Forrester outlines three strategies for building engagement, whether your prospects are looking to buy, or just casually consuming content.

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Martech

JULY 11, 2023

In this webinar, Bill Sears and Christian Monberg from Zeta Global and guest speaker Joe Stanhope from Forrester Research will reveal the role a comprehensive integration strategy plays in optimizing existing technology and connecting disparate data sets, improving customer experiences, and generating stronger business results.

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Vidyard

MAY 9, 2017

So we wanted to share this brand new Forrester report to help you make informed decisions about the future of martech – with advice from the experts! Download the report and learn: What technologies can create a significant advantage for your business in 2017 and beyond.

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Influitive

MAY 1, 2019

According to Forrester, we are in the age of the customer, in which buyers, empowered by technology and social media, possess control of their own journeys. The post Q&A With PowerDMS’ Ray Lau: Why A Customer Advocate Community Is The Cheat Code For Growing Your Business appeared first on Influitive.

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Biznology

JUNE 23, 2021

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. As a customer experience, online business events are mostly OK, but far short of “compelling.”. Little or no T&E expense. Better audience analytics.

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Terminus

JUNE 14, 2023

By centering their strategies and processes around the customer, businesses can gain a competitive edge, boost retention rates, and elevate their roles within their organizations. “So “Forrester B2B Summit was a perfect event to focus on my craft as a marketer.

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