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Elevate B2B Marketing News Weekly Roundup: B2B Events Thrive, LinkedIn Adds Top Skills, & Google Business Gets Social Links

Top Rank Marketing

percent of business exhibitions having canceled during the first quarter of 2023, significantly lower than the 8.9 percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data.

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Elevate B2B Marketing News Weekly Roundup: B2B Content Value Study, Google’s New Gemini AI, & LinkedIn Expands Newsletters

Top Rank Marketing

MediaPost Optimism for 2024 With 61% of Marketers Expecting Business to be Better [WARC Report] 2024 is set to see global marketing investments top the $1 trillion mark for the first time, with that investment growing by some 8.2 Social Media Today Is Video Content Being Created for All Stages of the Buyer’s Journey?

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Elevate B2B Marketing News Weekly Roundup: B2B Ecosystem Marketing, Growing Ad Markets, & LinkedIn Learning Expands

Top Rank Marketing

MarketingCharts LinkedIn Tests New AI-Based Learning Elements In-Stream Microsoft-owned LinkedIn (client) has expanded its use of AI within its LinkedIn Learning offering, using the technology to provide additional insight for users on the professional social platform seeking to learn new skills or hone existing one, LinkedIn recently announced.

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Elevate B2B Marketing News Weekly Roundup: Marketers Increase Social Spending & LinkedIn Updates Newsletters

Top Rank Marketing

Also be sure to check out our own Elevate B2B Marketing LinkedIn newsletter which recently premiered. billion, according to newly-published forecast data. percent by 2025, according to newly-published social video forecast data. billion, well ahead of other digital display advertising spending of $71.72

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Grow Your Business with These Intent-based Marketing Examples

Binary Demand

With the right tools, businesses of any size can harness this potent strategy. However, the next question comes as to how to implement intent-based marketing for your business. By following these guidelines, you can devise an impactful intent-based marketing strategy that produces tangible outcomes for your business.

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2023 SaaS Buying Trend Forecast: Here’s What Industry Experts Are Predicting

LeanData

After reading articles and case studies, listening to industry podcasts, skimming LinkedIn articles and posts, and interviewing LeanData leaders, three clear SaaS buying trends surfaced. . Whether it’s LinkedIn posts, peer review sites, or Slack communities, the opinions of independent experts and peers are valued more when buying software.

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40+ Snapchat Statistics for Scaling Your Business in 2024

SocialPilot

While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. No wonder why its customer satisfaction rating is 70 Snapchat Spotlight is another popular content format businesses can’t ignore. Insane, isn’t it? Snap generated $1.13