KoMarketing Associates

MAY 12, 2021

More than a year of living with COVID-19 has caused sweeping changes in buying behavior for both consumers and business buyers. But the shift during 2020 became so clear and has probably become permanent enough for there to be a name for it: Digital self-service. What is Digital Self-Service? The Digital Self-Service Trend.

Work Management 166

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 166

Hubspot

MARCH 27, 2023

Long gone are the days of solely visiting brick-and-mortar businesses to find what you need. You can also buy virtually anything online, including services. These services range from financial counseling to tarot readings. How to Sell Services Online 1. How much are you going to price your services?

Service 82

Service Purchase Intent Landing Pages Psychographics 82

ClearVoice

DECEMBER 13, 2018

It is no surprise that '32% of marketers say visual images are the most important form of content for their business,' and why Instagram has such a high number of engagement. The post Focus Group on Must-Know Instagram User Behavior Stats [Data Study] appeared first on ClearVoice.

Focus Group 79

Focus Group Stats Studies Profiling 79

Heinz Marketing

DECEMBER 26, 2023

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Discover Current Industry Trends and Consumer Behaviors Staying attuned to industry trends provides a window into the evolving landscape in which a business operates.

Business 104

Business Analysis Work Management Forecasting 104

B2B Marketing Traction

MAY 11, 2012

I’ve never been much of a believer in focus groups for market research. They are expensive and, like some, I believe that focus group dynamics lead to group think, which may not amount to true customer response. Are you a B2B marketer or researcher who has gotten great results from focus groups?

Focus Group 100

Focus Group B2B Marketing B2B Analysis 100

Optinmonster

OCTOBER 17, 2023

We’ll also share how your business can use qualitative data to better appeal to your customers. For instance, we’ll say that your business wants to conduct research to improve your website. Case Study Case studies are in-depth examinations of a business, process, product, person, or group of people.

Research 99

Research Case Studies Case Study Skype 99

Hinge Marketing

APRIL 15, 2020

Researching your target markets is one of the smartest business moves you can make. Professional services firms that do frequent research on their target clients grow 2X faster and are more profitable than firms that do not. Our focus will be on the professional services, but the principals apply more broadly to B2B marketing.

Enterprise Management 116

Enterprise Management Work Management Marketing Management Research 116

Adobe Experience Cloud Blog

NOVEMBER 10, 2017

Blending is taking two products, services, or experiences and merging them into a new creation. Just like in comedy, much of business is uncovering and realizing insights that consumers haven’t been able to formally articulate or combine yet. Why We Want Blended Experiences. Don’t Imitate; Do Understand.

Business 214

Business Skype Thought Leadership Marketo 214

Webbiquity

FEBRUARY 17, 2022

Marketing is the very heart of business, one of its two most basic functions per Peter Drucker. Poor marketing can lead to fewer sales, fewer customers, and even a higher bounce rate on a business website. This post details six tactics that can boost your marketing and business success. Contributed post. Hire an Agency To Help.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Sprout Social

SEPTEMBER 30, 2020

But what about using Twitter for your business? Perhaps you understand the benefits of Twitter but not sure how exactly to use it for your business. In this article, we’ll give you a detailed breakdown of why Twitter is important for business and how you can make the most of it. Gain valuable customer insights.

Twitter 139

Twitter Business Paid Search Agency Communities 139

Valasys

JUNE 22, 2023

Enhancing your business for greater profitability may include using advanced technology, but this is just one way to improve your company for added sales. Driving profitability requires adding innovation in ways that allow for continuous improvement in all business areas, not just the digital aspects.

Business 52

Business Customer Satisfaction Paid Search Agency Demand 52

Sprout Social

DECEMBER 9, 2020

From doubling down on client satisfaction to creating flexible packages to championing social as a service, agencies that embrace change are poised for growth in the year to come. . Here are six stats to help agencies improve their processes, keep clients happy and win more business in 2021. . Adaptability is the key to success.

Paid Search Agency 102

Paid Search Agency Advertising Agencies Ad Agencies Work Management 102

Hinge Marketing

MARCH 12, 2020

Many professional services websites aren’t as good as the firms they represent. Successful B2B and professional services firms navigate complex business needs and extended sales cycles. A Professional Services Website that Works. In the professional services, expertise is your product and experience is validation.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. Aside from increasing lead generation efforts, ensuring client satisfaction is vital to keeping your business profitable.

Marketing Strategy 343

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 343

Marketing Insider Group

JANUARY 30, 2024

They’re focusing on what each part of their business needs, tailoring their content to these specific areas. But here’s the catch – not many have a strategy that covers the whole business. When companies really nail their content strategy at the business level, the results can be game-changing.

Ideal Customer Profiles 238

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 238

Valasys

MARCH 7, 2023

Market research is essential for businesses to make informed decisions and achieve growth. Analyzing and interpreting market data is also crucial for business growth. This article will expound on how businesses can analyze and interpret market data. A market analysis is complex, but your business must succeed.

Research 52

Research Paid Search Agency Business Analysis 52

Tomorrow People

NOVEMBER 25, 2021

It’s a research strategy that gives you insight into what your customers’ preferences and aversions are, which then should be used to inform your business activities. With many survey tools and pre-built templates out there, it can be tempting to include questions that don’t add much value for your business – but marketers should be careful.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Webbiquity

JULY 9, 2020

For small and medium-sized businesses that have limited budgets and are short on staff, outsourcing marketing (or at least parts of it) can be a great way to get access to specialized tools and skilled workers. As much as outsourcing can be a great way to get help and grow your business with reliable partners, it does come with some risks.

Advertising Agencies 204

Advertising Agencies Paid Search Agency Case Study Case Studies 204

Tomorrow People

JULY 26, 2022

All companies undergo significant business-defining changes at some point or another. It’s popular among businesses because they’re scalable (meaning you can distribute them to a large number of people without much effort). There are a few things to keep in mind when hosting a focus group.

Research 156

Research Brand Identity Branding Lead Ranking 156

Tomorrow People

JULY 26, 2022

All companies undergo significant business-defining changes at some point or another. It’s popular among businesses because they’re scalable (meaning you can distribute them to a large number of people without much effort). Focus groups. There are a few things to keep in mind when hosting a focus group.

Research 156

Research Brand Identity Branding Lead Ranking 156

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Listening helps businesses highlight relevant conversations as they happen.

Tools 90

Tools Work Management Marketing Management Business 90

Hubspot

JANUARY 11, 2023

When it comes to events, many small business owners and sales reps struggle with the same challenge: Getting prospects and customers to attend. Already an Uber for Business Customer? Other ways your business can get the most out of vouchers. Click here for 20% off eligible HubSpot plans, or sign-up for free.

Planning 81

Planning Business Validation Paid Search Agency 81

Biznology

JUNE 29, 2017

Here’s a roundup of the ten most effective practices today, in both business and consumer markets. Consider which of these may be the most applicable to your business, your customers, and your objectives. Inactivity length, typically divided by months or years, depending on the purchase cycle in your business.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196

Hubspot

JANUARY 20, 2021

Recently, companies have taken advantage of groups for their own benefits, as well — Peloton, for instance, uses groups to connect its users and facilitate a space where people can share exercise plans, training methods, and workout schedules with one another. Even HubSpot recently created its own private group, Marketer to Marketer.

Facebook 101

Facebook Business Hubspot Privacy 101

Vision Edge Marketing

JUNE 6, 2023

Today’s highly competitive business environment is driven by the always-moving customer-centricity goal post. Customer-Centric Process Design : Businesses run on processes. Nordstrom listens to customer feedback and uses it to make changes to its products, services, and processes.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Hinge Marketing

OCTOBER 31, 2016

Market research pays off for professional services firms. In fact, one of our original research studies found that firms that conduct systematic research on target client groups are both more profitable and grow much faster. In the professional services, surveys are widely used for client satisfaction studies. Focus groups.

Research 48

Research Service Planning Ideal Customer Profiles 48

Webbiquity

FEBRUARY 7, 2023

For instance, our company provides SEO services for lawyers, and the content of our blog posts target specifically legal professionals interested in increasing their search visibility on the internet.” You might include data about how your customers use your product or service, or how their behavior has changed over time.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

SmartBug Media

FEBRUARY 16, 2024

Businesses can leverage customer feedback tools and performance metrics to maximize delight, brand loyalty, and retention. Every business can benefit from customer feedback—but how can your business listen to your customers’ voices and turn that feedback into the benefits described above? We’ve got all the tips you need.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Instead, they may evaluate a product or service based on features and benefits that reflect a sense of innovation and relevance to their lifestyle. Business email address Subscribe Processing. Get MarTech!

Marketing AI 105

Marketing AI Research Paid Search Agency Customer Surveys 105

Content Standard

FEBRUARY 27, 2019

Through offering exceptional, personalized, and swift customer service. In its infancy, brands struggled to figure out how best to leverage social media as a customer service tool: questioning how frequently to reply, what tone to take when addressing negative feedback, and which social platforms worked best as a digital help desk.

Social Media 77

Social Media Budget Programs Service Tools 77

KoMarketing Associates

JUNE 7, 2018

the financial services industry). One of the primary reasons why content gets stale or stymied into one angle is because all of us are experts in our own business. However, just because we know a lot about our industry or business, we shouldn’t assume that our customers, clients, or target audience knows the same information.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Buzz Marketing for Technology

MAY 23, 2012

Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online. Classic Business Intelligence yields data from the inside out.

Business 100

Business Opinions Act-On Focus Group 100

Hinge Marketing

JUNE 19, 2017

Professional services firms are always looking for new ways to gain a competitive advantage —but that doesn’t always lead them to offer something new. All too often in the professional services field, you see lots of competition with very little differentiation. I think this is a service our clients would appreciate.”.

Research 75

Research Work Management Marketing Management Brand Identity 75

Hubspot

AUGUST 8, 2011

Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. But these direct conversations are expensive, and you'll need a talkative group to get the most out of them. Ask Them What They Wish For.

Focus Group 28

Focus Group Content Marketing Planning Content 28

Martech

MARCH 20, 2024

Don’t default to talking about the products or services your company provides or how it delivers them. Dig deeper: Innovation vs. rebranding: How to choose the best change for your business 2. If you do business outside the U.S., One client opted for managers to nominate top performers to take part in a focus group.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Brand Identity 98

Optinmonster

MARCH 30, 2020

In fact, the tone of most social media posts lately feels like this: But before going all Jack Nicholson from The Shining on everyone, why not take this time to learn how to start a side business from home? Why Learn How to Start a Side Business at Home? All it takes is just 6 easy steps to learn how to start a business from home!

Business 95

Business Paid Search Agency Budget Programs Social Media 95

The Effective Marketer

AUGUST 12, 2013

Of particular interest for small business is how this new found ability to easily access, collect and analyse data is creating new opportunities for everyone to gather information about markets and customers. The emergence of affordable web-based data collection and analysis services has leveled the playing field for businesses of all sizes.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Customer Surveys 100