Adobe Experience Cloud Blog
NOVEMBER 10, 2017
Just like in comedy, much of business is uncovering and realizing insights that consumers haven’t been able to formally articulate or combine yet. Just as Seinfeld’s incisive observations and formulations made the show such a hit, businesses wanting to blend must meticulously study their target markets.
Martech Advisor
OCTOBER 1, 2019
As inbound marketing has become a dominant force, many lean on content intelligence platforms to fuel their business strategy, shares, Bart Frischknecht, Vice President of Product Strategy, Vennli. That’s why it’s imperative to have a solid content marketing strategy in place for your business. HubSpot, Marketo, or Pardot).
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Webbiquity
NOVEMBER 10, 2020
As TrustRadius notes, “Buying decisions are largely still collaborative, but buying committees are likely to be composed of more focused groups of between 2-5 individuals.” They do need to interact with sales professionals to decide between Oracle (Eloqua) and Marketo. ” Are technology analyst firms in trouble?
Adobe Experience Cloud Blog
JUNE 1, 2018
But with so much on the line, why are businesses still turning to outdated methods to gain consumer insights? Social Media: The ‘New’ Focus Group for Consumer Insights. Focus groups have been around for nearly a century. How are you using AI and other tools to dive deeper into your consumer insights?
Adobe Experience Cloud Blog
SEPTEMBER 25, 2018
In today’s businesses, we’re driven to quantify any and everything that can be quantified, but don’t mistake correlation with causation. Other activities, like focus groups, customer surveys and even talking to front-line personnel about their experiences can and should inform your brand development or brand refresh.
Adobe Experience Cloud Blog
MARCH 16, 2015
This year, Marketo set out to make a splash at the event. On Sunday, Marketo featured four informative sessions around both marketing best practices and the future of marketing. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. East 6 th St. And the results? PR and Comms.
Adobe Experience Cloud Blog
DECEMBER 28, 2011
If you are not familiar with Hangouts , it’s a feature within Google+ that allows for live group chats with webcam support. For businesses this is great for quick feedback and it’s easy to put together small focus groups. Is your business using Hangouts to collaborate?
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