Buzz Marketing for Technology

NOVEMBER 28, 2012

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

Focus Group 100

Focus Group Marketing Websites Trigger Marketing Loyalty 100

The Point

APRIL 5, 2011

Recently, a client sent us results of a focus group they had conducted, results that included an evaluation of direct mail concepts we’re developing for one of their products. This reminded me of an article (below) on direct mail and focus groups that I wrote more than 10 years ago.

Focus Group 100

Focus Group Banner Ads Deliverability Banners 100

ClearVoice

DECEMBER 13, 2018

It is no surprise that '32% of marketers say visual images are the most important form of content for their business,' and why Instagram has such a high number of engagement. Highlights help categorize events, promotions, launches, and travel that you’d like to keep on your Instagram for an indefinite duration of time.

Focus Group 79

Focus Group Stats Studies Profiling 79

The Lead Agency

NOVEMBER 14, 2023

This holds especially true in the realm of business, where multiple companies vie for your customers’ attention and, ultimately, their spending power. All businesses face competition. Knowing your competitors means more than simply researching what’s already out there.

Ad Building 118

Ad Building Business Work Management SWOT 118

ClearVoice

DECEMBER 7, 2018

Since often times, there is no manager enforcing deadlines or setting requirements for new business, everything from invoicing to project management falls to the freelancer to complete. Not only did she explain she cut down on her commuting time, but being around other wanderlust busy-body professionals keeps her on task. “My

Focus Group 81

Focus Group Paid Search Agency Work Management Customer Surveys 81

Heinz Marketing

DECEMBER 26, 2023

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Discover Current Industry Trends and Consumer Behaviors Staying attuned to industry trends provides a window into the evolving landscape in which a business operates.

Business 104

Business Analysis Work Management Forecasting 104

Webbiquity

FEBRUARY 17, 2022

Marketing is the very heart of business, one of its two most basic functions per Peter Drucker. Poor marketing can lead to fewer sales, fewer customers, and even a higher bounce rate on a business website. This post details six tactics that can boost your marketing and business success. Hire an Agency To Help.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Sprout Social

SEPTEMBER 30, 2020

It helps you discover which TV shows people are watching, which social media challenges they’re trying and more. But what about using Twitter for your business? Perhaps you understand the benefits of Twitter but not sure how exactly to use it for your business. Gain valuable customer insights.

Twitter 141

Twitter Business Paid Search Agency Communities 141

Adobe Experience Cloud Blog

NOVEMBER 10, 2017

Like many comedians, Jerry Seinfeld tapped into our stored knowledge, fused our differentiated experiences, and helped us realize that funny aha! Just like in comedy, much of business is uncovering and realizing insights that consumers haven’t been able to formally articulate or combine yet. moment that is widely understood.

Business 214

Business Skype Thought Leadership Marketo 214

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. Aside from increasing lead generation efforts, ensuring client satisfaction is vital to keeping your business profitable.

Marketing Strategy 343

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 343

Valasys

JUNE 22, 2023

Enhancing your business for greater profitability may include using advanced technology, but this is just one way to improve your company for added sales. Driving profitability requires adding innovation in ways that allow for continuous improvement in all business areas, not just the digital aspects.

Business 52

Business Customer Satisfaction Paid Search Agency Demand 52

Brightedge

OCTOBER 6, 2020

5 min read Businesses have had to make drastic changes this year to accommodate the new normal. This dynamic is quickly creating new market realities and navigating them requires businesses to put a greater focus in their agility. At Share 2020, a key theme we hit on is the convergence of search data and business intelligence.

Organization 116

Organization Tools Business Correlation 116

ClickZ

MAY 4, 2020

30-second summary: Natural Language Processing (NLP) are helping improve workplace efficiency and decrease human capital costs. They are helping improve workplace efficiency and decrease human capital costs. This is not the only way that NLP is helping call centers get smart.

Process 142

Process Work Management Marketing Management Marketing AI 142

Valasys

MARCH 7, 2023

Market research is essential for businesses to make informed decisions and achieve growth. Analyzing and interpreting market data is also crucial for business growth. This article will expound on how businesses can analyze and interpret market data. A market analysis is complex, but your business must succeed.

Research 52

Research Paid Search Agency Business Analysis 52

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy. The answer lies in brand research.

Research 156

Research Brand Identity Branding Lead Ranking 156

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy. Focus groups.

Research 156

Research Brand Identity Branding Lead Ranking 156

Marketing Insider Group

JANUARY 30, 2024

They’re focusing on what each part of their business needs, tailoring their content to these specific areas. But here’s the catch – not many have a strategy that covers the whole business. When companies really nail their content strategy at the business level, the results can be game-changing. Data to Collect.

Ideal Customer Profiles 238

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 238

Vision Edge Marketing

JANUARY 11, 2022

Over the past few years, a great deal of ink has been devoted to the importance of businesses being able to craft captivating stories. A compelling business narrative blends data and emotion. Stories help people make decisions. Its purpose is to help with the flow of conversation. . People love a good story.

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Listening helps businesses highlight relevant conversations as they happen.

Tools 93

Tools Work Management Marketing Management Business 93

Hubspot

JANUARY 11, 2023

When it comes to events, many small business owners and sales reps struggle with the same challenge: Getting prospects and customers to attend. Already an Uber for Business Customer? Other ways your business can get the most out of vouchers. Click here for 20% off eligible HubSpot plans, or sign-up for free.

Planning 81

Planning Business Validation Paid Search Agency 81

Tomorrow People

NOVEMBER 25, 2021

It allows you to understand their needs better than anyone else, helping you develop customer-driven products (and come up with effective ways to communicate with them). It’s a research strategy that gives you insight into what your customers’ preferences and aversions are, which then should be used to inform your business activities.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. But AI -amplified confirmation bias can sneak into your research, skew results, and negatively impact decision-making and business outcomes.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Martech

JANUARY 9, 2024

External data sources like social media also help to build a complete picture. “It Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.) Business email address Subscribe Processing.

Optimization 108

Optimization Ideal Customer Profiles Customer Surveys Communities 108

Hubspot

JANUARY 20, 2021

Facebook groups have helped me find roommates in Boston, potential dog breeders for a family pet, and women's networking opportunities in the nearby area. In short: Facebook groups are undeniably valuable. Even HubSpot recently created its own private group, Marketer to Marketer. Click the "+ Create New Group".

Facebook 101

Facebook Business Hubspot Privacy 101

Martech Advisor

OCTOBER 1, 2019

As inbound marketing has become a dominant force, many lean on content intelligence platforms to fuel their business strategy, shares, Bart Frischknecht, Vice President of Product Strategy, Vennli. That’s why it’s imperative to have a solid content marketing strategy in place for your business. Content is everywhere.

Marketing AI 78

Marketing AI Business Paid Search Agency Content 78

Webbiquity

FEBRUARY 7, 2023

It sets great content apart from the average and helps you stand out from competitors. Data storytelling helps make complex data more accessible and understandable, and communicates your message in a relatable manner. Guest post by Mehdi Hussen. Storytelling is a powerful tool for building a long-term connection with your audience.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

KoMarketing Associates

JUNE 7, 2018

One of the primary reasons why content gets stale or stymied into one angle is because all of us are experts in our own business. However, just because we know a lot about our industry or business, we shouldn’t assume that our customers, clients, or target audience knows the same information. Focus Groups.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. A survey will still help to identify underlying drivers, needs and motivations. Business email address Subscribe Processing. It’s time to move beyond these outdated tactics. Get MarTech! In your inbox.

Marketing AI 111

Marketing AI Research Paid Search Agency Customer Surveys 111

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98

Hubspot

AUGUST 8, 2011

Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. But these direct conversations are expensive, and you'll need a talkative group to get the most out of them. This one is my favorite.

Focus Group 28

Focus Group Content Marketing Planning Content 28

Tomorrow People

APRIL 27, 2022

If you’re not sure of what kind of data you should collect or how it should be organised, the 3Cs framework can help. Previous customer surveys, interviews, focus groups. The data you have gathered will help you determine whether a certain segment exhibits these characteristics. Google Analytics. CRM platforms.

Work Management 288

Work Management Marketing Management Tips Marketing Analytics Tools 288

SmartBug Media

FEBRUARY 16, 2024

Businesses can leverage customer feedback tools and performance metrics to maximize delight, brand loyalty, and retention. Every business can benefit from customer feedback—but how can your business listen to your customers’ voices and turn that feedback into the benefits described above? We’ve got all the tips you need.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Martech

SEPTEMBER 19, 2023

While business development representatives (BDRs) were always associated with sales, more and more companies have started integrating them into their marketing departments. Businesses that have already adopted the model close 67% more deals. At the same time, BDRs focus on outbound lead generation and qualification of inbound leads.

Lead Ranking 117

Lead Ranking Top of Funnel Lead Scoring ROMI 117

Martech

MARCH 20, 2024

Dig deeper: Innovation vs. rebranding: How to choose the best change for your business 2. If you do business outside the U.S., they also will help you avoid potential cultural issues or misunderstandings in terms of translations. They can help build enthusiasm to investors, customers, partners, vendors and prospects.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Brand Identity 104

Sprout Social

MARCH 1, 2023

But as social media’s influence moves from marketing departments to other business functions, it might be time to think about creators in the same light. It might be time to think about integrating them into another key function of your business: product development. Another 39% of marketers work with creators on a monthly basis.

Product 91

Product Focus Group Social Media Advertising Agencies 91

Martech

JULY 13, 2023

To help you here’s our roundup of the AI martech products, platforms, features and related news from the past week. Releases Tidio ’s Lyro is an AI chatbot built for small and medium businesses. The new feature summarizes open-end verbatim responses, focus group data, and in-depth interviews (IDIs) in a variety of ways.

Paid Search Agency 89

Paid Search Agency Product Urgency Marketing Enterprise Management 89

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. Social Media for Business by the Numbers.

Social Media 111

Social Media Paid Content Media Business 111