Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. Broadly speaking, there are two types of intent data–first party and third party data: First party intent data includes all the actions people take on your owned digital properties. Who are your top competitors?

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Content4Demand

JANUARY 10, 2020

When: March 29 to April 2 Where: Las Vegas, NV You could go to Las Vegas to gamble, or you could go to stay current on the newest trends in creating valuable customer experiences with Experience Cloud, Magento and Marketo. The post 10 Can’t-Miss B2B Events in 2020 appeared first on Content4Demand. We’re not judging.)

B2B 54

B2B First-Mover Advantage Advertising Agencies Demand Generation Agencies 54

Adobe Experience Cloud Blog

MARCH 10, 2015

There I was—in the passenger seat while my wife was driving—and I thought I would knock off one item off of my to-do list by trying to secure a mover. Which one do you think I gave the business to? Think about it—in an always-on, Marketing First world, how will our current marketing departments measure up?

Rules 48

Rules Planning B2B Thought Leadership First-Mover Advantage 48

Adobe Experience Cloud Blog

SEPTEMBER 16, 2015

Industry movers & shakers congregated in the vast maze of a convention center to learn the latest hacks and findings on the content marketing front. The starting point, she said, was to ask ourselves why we are doing (or are wanting to do) content marketing in the first place. Orange-You-Glad I Said “Content”?

Content Marketing 48

Content Marketing Content First-Mover Advantage Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 26, 2015

That’s a HUGE market for your business. Based on my first-hand observations, marketers and sales-people don’t treat their personal brand enough like a real brand. The right message may be very different for a business audience and a consumer audience, executives and practitioners, and so on.

Twitter 48

Twitter Personalization B2B Thought Leadership Planning 48

Adobe Experience Cloud Blog

SEPTEMBER 20, 2016

This can simply mean doing a bit of research about who the movers and shakers are for a specific topic, making a list of people, and then asking them to contribute and review. Creating an amplification plan, whether it’s through influencers or public relations, is a thoughtful part of any content strategy. Broadcast with a Podcast.

ROI 48

ROI Content Marketing Planning Thought Leadership 48

DiscoverOrg

SEPTEMBER 14, 2018

If you’re a B2B sales, marketing, or business development, we’ve got a hand-picked don’t-miss Dreamforce session for you. This is serious business. At this session, Gartner is saying that they found NO correlation between customer satisfaction and business growth , when they studied the growth drivers of their own existing customers.

Account Based Marketing 207

Account Based Marketing Top of Funnel First-Mover Advantage ABM 207