Customer Experience Matrix

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MakesBridge Offers Powerful Features to Small Business Marketers

Customer Experience Matrix

Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. I’ve written quite a bit recently about marketing systems for very small businesses – a category I’ve tentatively labeled “micro-business” and pegged at under $5 million revenue.

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BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages. The “merge” feature is especially important because it allows journeys to cycle indefinitely rather than ending after a sequence of steps.

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Small businesses willing to invest some effort should be pleased with the results. If the vendors fail, the business will go to consultants, ad agencies, and other service firms that do the clients’ marketing for them.

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Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. The corporate home page says “Sailthru makes it easy to personalize every channel for every customer,” which is accurate enough. data sources.

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ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

I spent part of last week at ICON16, Infusionsoft ’s annual combination of customer conference, revival meeting, and group therapy session for small business owners. This all makes perfect sense and is wholly consistent with Infusionsoft’s historical focus on helping small business grow. Whether it’s realistic is another question.

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Ontraport Revamps Its Small Business Marketing Automation System

Customer Experience Matrix

But, while the product has steadily expanded its features during that period, the basic interface and structure have remained unchanged. It was especially hard for someone like me who only touches those features once or twice a year. This is somewhat simplistic but adequate for most small businesses.

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How Lego Bocks Explain Why Bloomreach Bought Exponea

Customer Experience Matrix

These deals all involve CDPs with marketing automation functions (that is, segmentation, message selection, campaigns, personalization, and cross-channel orchestration). But Twilio isn’t looking to build a marketing suite; their core business is call centers and (after buying SendGrid) email messaging.