Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. It includes a plethora of enhancements designed to empower businesses, streamline processes, and enhance customer experiences. Now, businesses can cater to diverse customer needs seamlessly.

Features 102

Features API Customer Satisfaction User-Generated Content 102

Webbiquity

JUNE 13, 2023

But you need to create meaningful connections to retain their business. Personalization can help. Understanding customer loyalty Customer loyalty creates an ongoing relationship between a business and its customers. Loyalty makes customers more willing to repeatedly purchase from that business instead of its competitors.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Martech

OCTOBER 6, 2023

Meta has been testing the features in an AI Sandbox, making them available to a small and varied set of advertisers. Meta also reiterated the announcement made at the Connect conference that businesses will soon be able to use AI to generate conversational responses to customers on Messenger and WhatsApp. . Get MarTech! In your inbox.

Paid Search Agency 137

Paid Search Agency Features Ads Marketing AI 137

BenchmarkONE

DECEMBER 1, 2022

Instagram offers tons of opportunities for your small business to not only build brand awareness but also to drive sales. However, to expand visibility and reach your audience with Instagram, you must leverage every feature available to you. It’s highly likely that you’re making the most of the common Instagram features.

Small Business Marketing 73

Small Business Marketing Features Business Tagging 73

Optinmonster

FEBRUARY 15, 2024

It’s a truly overwhelming process for most small businesses. You can even create your own reusable templates to help reduce repetitive tasks like changing colors, fonts and uploading logos. Resource Library If you’re like most businesses, your marketing resources are scattered everywhere. What’s Coming Next?

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Salesforce Marketing Cloud

DECEMBER 14, 2023

Here’s the scoop on our latest releases and updates — and what they can do for your business. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. Let’s take a look at how these innovations will help your advertising efforts.

Paid Search Agency 72

Paid Search Agency Personalization Ads Features 72

Marketing Insider Group

DECEMBER 14, 2021

Since your brand and reputation mean everything as a business, you need to be completely satisfied with your content before clicking publish to ensure you’re making a solid first impression to potential customers. It all starts with providing helpful feedback and suggestions that guide your writers. It’s a win for everyone.

Marketing Agencies 2 244

Marketing Agencies 2 Guidelines Advertising Agencies Work Management 244

Salesforce Marketing Cloud

JUNE 2, 2022

On that note, here’s a look at six new features in the latest Marketing Cloud release that will help you use data and artificial intelligence (AI) to personalize your marketing. There’s more data and better technology available to marketers now, which means more opportunities to create better customer experiences.

Marketing AI 98

Marketing AI Features Personalization Ad Frequency 98

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. The AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads.

Marketing Automation Services 121

Marketing Automation Services Marketing AI Marketing Automation Automation 121

Martech

APRIL 10, 2024

For YouTube Shopping creators and brands selling products on the platform, these new capabilities and features make it easier to promote your products and increase revenue from older content. Collections can feature multiple products from many creators. It is designed to help Shopping creators plan shoppable videos more efficiently.

Youtube 79

Youtube Features Merchandising Sample 79

Martech

APRIL 5, 2024

Marketers are in a strategic position to help increase the use of martech tools as they are deeply involved in how marketing processes work, what type of outputs are required and how this could affect customer-facing communication. Here are some steps that can help you optimize martech utilization. In your inbox.

Peer-to-peer 94

Peer-to-peer Paid Search Agency SMS Gartner 94

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Three things in particular would help marketers rev up their innovation strategies: access to the right metrics easily connecting data sources together to accurately engage across channels unlocking data across their ecosystem, including silos between teams, amid changing industry privacy rules. Watch the demo to learn more.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications. Enhanced targeting.

Marketing AI 122

Marketing AI Work Management Marketing Management Examples 122

Martech

OCTOBER 6, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. This new feature is designed to help minimize the risk of unintentionally transmitting Personally Identifiable Information (PII). Business email address Subscribe Processing. Data redaction. Why we care.

Features 116

Features Marketing Analytics Tools Google Demographics 116

Search Engine Journal

MAY 27, 2022

Plenty of questions are coming up on Google Business Profile features and bugs in the Help forum. The post 5 Top Google Business Profile FAQs From The Official Help Forum appeared first on Search Engine Journal. Here are the top ones answered.

FAQ 136

FAQ Profiling Google Business 136

Webbiquity

APRIL 5, 2023

Businesses use a variety of digital assets to streamline their day-to-day operations and enhance their online presence. Image credit: George Milton on Pexels However, managing these assets can be daunting, especially for businesses with large content volumes. What goals does the business want to achieve? What is DAM Software?

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

Webbiquity

NOVEMBER 21, 2021

Black Friday and Cyber Monday 2021 promotions make this an excellent time to take stock of your business software toolbox. Get a proven small-business accounting systems that includes features such as invoicing, bill pay, bank account reconciliation, inventory tracking, job costing, budgeting, and integration with Microsoft Office 365.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Webbiquity

DECEMBER 13, 2021

Black Friday and Cyber Monday are behind us, but there are still some compelling offers available on marketing tech and business software. These end-of-2021 promotions make this an excellent time to take stock of your business software toolbox. Are there tools that aren’t quite cutting it, that you may want to replace?

Marketing Management 294

Marketing Management Software Business Salesforce.com 294

Webbiquity

JULY 26, 2022

Launching a business can be intimidating if you’re unfamiliar with the process (and even if you are). With all of that in mind, here are four common mistakes when starting a B2B business and how to avoid them. There are many common mistakes to avoid when starting a B2B business. Guest post by Dylan Berger.

Startups 253

Startups B2B Business Budget Programs 253

Unbounce

FEBRUARY 9, 2022

As a small business owner, we know you’ve got limited time and expertise to run digital marketing campaigns. Unbounce Apps will include a wide selection of new tools to help you grow your marketing results and help you connect with the tools you already know and love. What Are Unbounce Apps? Get a Leg Up on the Competition.

Landing Pages 132

Landing Pages Tools Business Small Business Marketing 132

Martech

DECEMBER 14, 2023

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. While they can be used to track your website activities, sites have also used them to support a range of online experiences — like helping you log in or showing you relevant ads.” Business email address Subscribe Processing.

Features 125

Features Google Privacy Eye-Tracking 125

Search Engine Journal

MAY 28, 2021

Find tips and tricks to help you get the most out of using Google Maps features for business and in your digital marketing campaigns. The post How to Use Google Maps: Features For Businesses appeared first on Search Engine Journal.

Features 93

Features Google Business Tips 93

Martech

AUGUST 9, 2023

Google Ads is rolling out several new features ahead of the holiday season. It’s important to stay up-to-date with Google’s latest features, and test them so that you can gain early learnings to help shape your campaigns and bidding strategies. Read Google’s new ads and insights features announcement for more information.

Features 96

Features Google Ads ROAS 96

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. How do you know which platform to prioritize to make the biggest impact on your business? But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider.

Social Media 100

Social Media Features Media Curation 100

Martech

MARCH 11, 2024

Reddit is piloting a free suite of tools to help businesses improve engagement with consumers. The new feature, Reddit Pro, provides tools and insights to guide businesses on where, when and how to effectively participate on the platform — whether alongside their Reddit ads or by itself for more natural interaction.

Tools 78

Tools Brand Identity Branding Comparison 78

Optinmonster

AUGUST 13, 2021

This list will give you features, pricing, and what you can expect when you switch over from ActiveCampaign. Now where OptinMonster really stands out is its powerful targeting features. This feature works so well that NeilStrauss.com increased conversions by 125% ! Standout Features. Standout Features.

Small Business Marketing 69

Small Business Marketing Pricing Price Features 69

Martech

AUGUST 25, 2023

Q: What features from 360 did you put in GA4? A: When building out the feature roadmap, we determined that some of the features that were previously only available to our 360 customers, would be beneficial to our standard Google Analytics customers. Today, we’re looking at the UA 360 functions which are available in GA4.

Features 92

Features Marketing Analytics Tools Funnel Advertising Advertising Funnels 92

Martech

NOVEMBER 7, 2023

Along with its annual Holiday 100, Google is rolling out a new deals hub and new pricing tools to help brands engage with shoppers this holiday season. New pricing features. Business email address Subscribe Processing. The post Google rolls out new shopping features to boost conversions appeared first on MarTech.

Features 85

Features Google Conversion Forecasting 85

Conductor

OCTOBER 11, 2022

Now, for almost any Google search, users will see a results page filled with different features like video carousels, images, and even related questions that other users ask. These search engine results page (SERP) features typically appear at the top of the results page that follows any search. These results aren’t paid for.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. This comprehensive guide will help you understand the power of social media automation for your business. Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech

MARCH 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. LinkedIn Audio Events, another new feature, allows users to host live conversations without video. Business email address Subscribe Processing. Scheduled posts. Live audio-only conversations. Get MarTech!

Linkedin 108

Linkedin Features B2B Marketing B2B 108

Parse.ly

NOVEMBER 16, 2023

In recent months, Google has removed two key features from GA4, leaving publishers and marketers mystified. To counterbalance this, Google is rolling out a new feature called “calculated metrics.” Our conversions attribution helps you understand the real impact of your content on business metrics.

Features 64

Features Google Marketing Analytics Tools Marketing Report 64

Method and Metric

FEBRUARY 1, 2019

What is Google My Business and Why You Should Use It. Google My Business (GMB) is a free tool offered by Google that allows businesses to control their presence on Google across Search and Maps. Your GMB listing is a lot more than just having your address, phone number and business hours listed. GMB Features.

Features 75

Features Google Optimization Business 75

Industrial Marketer

DECEMBER 15, 2022

Marketing videos is quickly replacing many of the traditional ways that industrials promote their business. The pandemic sped up this reinvention, Read more » The post 5 Ways Marketing Videos Can Help Industrial Businesses Reach Their Target Audiences appeared first on Industrial Marketer.

Video Marketing 98

Video Marketing Business Traffic Marketing & Strategy 98

Sprout Social

MARCH 17, 2020

To help your team respond as effectively as possible, we’re sharing a collection of Sprout features that can help you navigate everything from pausing your outbound messages to providing faster information and customer care. Essential tools available on all Sprout plans. Spike Alerts and Inbox Views .

Features 101

Features Brand Identity Branding Paid Search Agency 101

Martech

DECEMBER 13, 2023

I learned along the way that for many of these brands, 2023 was a rebuilding year, a time to reflect and rethink their business. But what has become abundantly clear over the last 12 months is that it has become a standard requirement for doing business. Business email address Subscribe Processing. That was fantastic to hear.

Enterprise Management 118

Enterprise Management Work Management Marketing Management SMB 118

Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. The new feature turns hundreds of pieces of individual and discrete feedback into easily consumable short, structured paragraphs, identifying the most important topics and trends. Why we care. Five9’s Agent Assist 2.0

Marketing AI 93

Marketing AI Ideal Customer Profiles Features Product 93