Martech

OCTOBER 6, 2023

Meta has been testing the features in an AI Sandbox, making them available to a small and varied set of advertisers. Meta also reiterated the announcement made at the Connect conference that businesses will soon be able to use AI to generate conversational responses to customers on Messenger and WhatsApp. . Get MarTech! In your inbox.

Paid Search Agency 137

Paid Search Agency Features Ads Marketing AI 137

BenchmarkONE

DECEMBER 1, 2022

Instagram offers tons of opportunities for your small business to not only build brand awareness but also to drive sales. However, to expand visibility and reach your audience with Instagram, you must leverage every feature available to you. It’s highly likely that you’re making the most of the common Instagram features.

Small Business Marketing 73

Small Business Marketing Features Business Tagging 73

Martech

APRIL 10, 2024

For YouTube Shopping creators and brands selling products on the platform, these new capabilities and features make it easier to promote your products and increase revenue from older content. Collections can feature multiple products from many creators. Business email address Sign up now Processing. Shopping Collections.

Youtube 79

Youtube Features Merchandising Sample 79

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. The AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads.

Marketing Automation Services 121

Marketing Automation Services Marketing AI Marketing Automation Features 121

Zoominfo

JULY 8, 2021

Features of the Dynamics Integration with ZoomInfo. Among those features coming straight to customers of both resources are the following: The new application itself, which gives users access to find the most up-to-date B2B contact and account information within Dynamics 365. What This Looks Like for Customers.

Zoominfo 246

Zoominfo Features Enterprise Management B2B Sales 246

Martech

APRIL 9, 2024

Here’s the scoop on our latest releases and updates — and what they can do for your business. This valuable data, comprising customer preferences and interactions, enables your business to create highly tailored campaigns, enhancing the relevance of your messaging. We’ve covered how your business can benefit from these innovations.

Paid Search Agency 97

Paid Search Agency Features Personalization Ads 97

Martech

OCTOBER 6, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. This new feature is designed to help minimize the risk of unintentionally transmitting Personally Identifiable Information (PII). Business email address Subscribe Processing. Data redaction. Get MarTech! In your inbox.

Features 115

Features Marketing Analytics Tools Google Demographics 115

Marketing Insider Group

JULY 4, 2016

If you have a business of any size or type, you already know that you must have a website if you are going to be successful. In this age of information and the Internet, people expect to find businesses online. Some business owners have a list of reasons why they don’t think they need a […].

Small Business Marketing 176

Small Business Marketing Features Marketing Websites Business 176

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? Having released a robust offering of new platform features over the past few months, let’s take a look at six of them and how they can help B2B marketers shine.

Paid Content 122

Paid Content Features B2B Marketing B2B 122

Martech

JANUARY 17, 2024

Many of these features are now being upgraded with AI and ML. Features to look for The availability and sophistication of these features can vary significantly based on the CDP vendor and the specific product offering. The use of generative AI for content creation is an emerging trend and not yet a standard feature in CDPs.

Marketing AI 92

Marketing AI Enterprise Management Features Marketing Management 92

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere. How much traffic does social media contribute to those outcomes?

Social Networks 186

Social Networks Business Work Management Social Media 186

Webbiquity

NOVEMBER 21, 2021

Black Friday and Cyber Monday 2021 promotions make this an excellent time to take stock of your business software toolbox. Get a proven small-business accounting systems that includes features such as invoicing, bill pay, bank account reconciliation, inventory tracking, job costing, budgeting, and integration with Microsoft Office 365.

Budget Programs 330

Budget Programs Marketing Management Software Webinar Metrics 330

Webbiquity

JULY 26, 2022

Launching a business can be intimidating if you’re unfamiliar with the process (and even if you are). With all of that in mind, here are four common mistakes when starting a B2B business and how to avoid them. There are many common mistakes to avoid when starting a B2B business. Guest post by Dylan Berger.

Startups 253

Startups B2B Business Budget Programs 253

Webbiquity

APRIL 5, 2023

Businesses use a variety of digital assets to streamline their day-to-day operations and enhance their online presence. Image credit: George Milton on Pexels However, managing these assets can be daunting, especially for businesses with large content volumes. What goals does the business want to achieve? What is DAM Software?

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

Martech

DECEMBER 14, 2023

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. The Privacy Sandbox initiative develops tech that safeguards online privacy while providing companies and developers with tools to build successful digital businesses. Business email address Subscribe Processing.

Features 125

Features Google Privacy Eye-Tracking 125

Webbiquity

DECEMBER 13, 2021

Black Friday and Cyber Monday are behind us, but there are still some compelling offers available on marketing tech and business software. These end-of-2021 promotions make this an excellent time to take stock of your business software toolbox. Are there tools that aren’t quite cutting it, that you may want to replace?

Marketing Management 292

Marketing Management Software Business Salesforce.com 292

Search Engine Journal

MAY 28, 2021

Find tips and tricks to help you get the most out of using Google Maps features for business and in your digital marketing campaigns. The post How to Use Google Maps: Features For Businesses appeared first on Search Engine Journal.

Features 93

Features Google Business Tips 93

Optinmonster

AUGUST 13, 2021

This list will give you features, pricing, and what you can expect when you switch over from ActiveCampaign. Now where OptinMonster really stands out is its powerful targeting features. This feature works so well that NeilStrauss.com increased conversions by 125% ! Standout Features. Standout Features.

Small Business Marketing 69

Small Business Marketing Pricing Price Features 69

Kevin Indig

AUGUST 28, 2023

Google recently announced significant SERP Features changes: the removal of FAQ and How-To rich snippets. I dissected 5 large sites, Google’s announcement and SERP Feature trends. However, other SERP Features also changed over the last 4 weeks: Indented results shrunk by ~50% on August 18th for desktop results.

FAQ 96

FAQ SERP Features Wikipedia 96

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. How do you know which platform to prioritize to make the biggest impact on your business? But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider.

Social Media 98

Social Media Features Media Curation 98

Martech

AUGUST 9, 2023

Google Ads is rolling out several new features ahead of the holiday season. It’s important to stay up-to-date with Google’s latest features, and test them so that you can gain early learnings to help shape your campaigns and bidding strategies. Read Google’s new ads and insights features announcement for more information.

Features 95

Features Google Ads ROAS 95

Martech

MARCH 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. LinkedIn Audio Events, another new feature, allows users to host live conversations without video. Business email address Subscribe Processing. Scheduled posts. Live audio-only conversations. Get MarTech!

Linkedin 108

Linkedin Features B2B Marketing B2B 108

Parse.ly

NOVEMBER 16, 2023

In recent months, Google has removed two key features from GA4, leaving publishers and marketers mystified. To counterbalance this, Google is rolling out a new feature called “calculated metrics.” Our conversions attribution helps you understand the real impact of your content on business metrics.

Features 64

Features Google Marketing Analytics Tools Distribution 64

Martech

NOVEMBER 7, 2023

Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better return on investment. New pricing features. Business email address Subscribe Processing. Why we care. Dig deeper: Adobe forecasts 4.8%

Features 84

Features Google Conversion Forecasting 84

Martech

AUGUST 25, 2023

Q: What features from 360 did you put in GA4? A: When building out the feature roadmap, we determined that some of the features that were previously only available to our 360 customers, would be beneficial to our standard Google Analytics customers. Last time we chatted, I mentioned Business Objectives.

Features 90

Features Marketing Analytics Tools Funnel Advertising Advertising Funnels 90

Martech

MAY 11, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Business email address Subscribe Processing. The post This week’s AI-powered martech features, products and platforms appeared first on MarTech. Get MarTech!

Features 102

Features Click Fraud Product Advertising Agencies 102

Search Engine Journal

FEBRUARY 24, 2021

Make sure you're taking advantage of these recently released Google My Business features and attributes to improve your local search presence. The post 8 New & Updated Google My Business Features for Local SEO via @johnelincoln appeared first on Search Engine Journal.

Features 93

Features SEO Google Business 93

Method and Metric

FEBRUARY 1, 2019

What is Google My Business and Why You Should Use It. Google My Business (GMB) is a free tool offered by Google that allows businesses to control their presence on Google across Search and Maps. Your GMB listing is a lot more than just having your address, phone number and business hours listed. GMB Features.

Features 75

Features Google Optimization Business 75

Biznology

MAY 23, 2018

A live feature presentation is a key component of Agile methods. One of them is “create compelling feature presentations” – which sounds obvious, but often runs afoul of the Agile principle of minimal documentation. Feature presentations. Unfortunately, I have never attended an ideal feature presentation. Challenges.

Features 156

Features Work Management Deliverability Organic Leads 156

Martech

JANUARY 10, 2024

Websites made with Google Business Profiles will be turned off in March. Customers attempting to visit those websites will be automatically redirected to your Business Profile until June 10. Google suggested using one of the following platforms to build a new website for your business: Wix. Why we care. Alternative tools.

Ideal Customer Profiles 122

Ideal Customer Profiles Profiling Google Marketing Websites 122

Benchmark Email

MARCH 13, 2024

Email marketing has remained a cornerstone of digital marketing strategies for businesses of all sizes. There are a ton of options out there, ranging from software with endless features to tools with something much more straightforward and simple. As… The post Email Marketing Features: The Essentials vs.

Email Marketing 52

Email Marketing Features Advertising Benchmark Marketing & Strategy 52

Conductor

OCTOBER 11, 2022

Now, for almost any Google search, users will see a results page filled with different features like video carousels, images, and even related questions that other users ask. These search engine results page (SERP) features typically appear at the top of the results page that follows any search. These results aren’t paid for.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Outbound Engine

AUGUST 6, 2020

HubSpot found that users checking Facebook, Twitter, and LinkedIn to get their news, business and lifestyle information continues to increase significantly every year. Use these five LinkedIn features to help your business and boost your professional reputation. Small business events. LinkedIn Events. Insurance events.

Linkedin 60

Linkedin Features Business Peer-to-peer 60

Engagio

AUGUST 29, 2022

Join guest speaker Bob Peterson, VP, Principal Analyst at Forrester, James Meono, Director, Digital Marketing at Union Bank, and Jackie Palmer, Demandbase VP of Product Marketing to learn how to build a business case and successfully implement ABM at your organization.

Forrester 62

Forrester ABM Account Based Marketing DemandBase 62

Spiralytics

FEBRUARY 7, 2024

This comprehensive guide will help you understand the power of social media automation for your business. Managing social media platforms Most businesses can only thrive if they use the platform their audience is on. Automation tools let you schedule posts weeks in advance, ensuring consistent content flow even when you’re busy.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. The new feature turns hundreds of pieces of individual and discrete feedback into easily consumable short, structured paragraphs, identifying the most important topics and trends. Why we care. Get MarTech!

Marketing AI 93

Marketing AI Ideal Customer Profiles Features Product 93

Martech

OCTOBER 14, 2022

Amid market volatility, tightening budgets and widely observed burnout and turnover among sales organizations, conversation cloud platform Drift has announced four new features aimed at helping sales achieve pipeline goals. New features. The post Drift launches features to support sales teams appeared first on MarTech.

Paid Search Agency 89

Paid Search Agency Features Budget Programs Trigger Marketing 89