Hubspot

FEBRUARY 20, 2019

When you begin implementing a social media strategy for your business, one of the first questions you'll ask yourself is this one -- Should my business be on Twitter, or Facebook? Ultimately, Facebook's purpose is to connect people with their friends and family. Twitter vs Facebook Users.

Twitter 78

Twitter Facebook Business Paid Search Agency 78

Spiralytics

SEPTEMBER 11, 2023

What if the world didn’t see the witty banter between Wendy’s and its patrons on Twitter or the recent Facebook face-off between local burg ER joints ? Facebook is one of the world’s most popular social media platforms, and the Philippines is no exception. But is the impact of Facebook ads really worth the cost?

Cost Per Thousand 125

Cost Per Thousand Cost per Lead Cost Per Click Cost 125

Webbiquity

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Image credit: CMI.

Enterprise Management 221

Enterprise Management Twitter Marketing Management B2B Marketing 221

KoMarketing Associates

FEBRUARY 23, 2021

Although marketers have explored a wide array of social media channels, new research suggests that they are still doing most of their posting on Facebook, above all else. posts per week on Facebook. posts) and Twitter (4.4), indicating that most marketers are still turning to this familiar platform frequently.

Marketing Report 175

Marketing Report Facebook Social Media Advertising Benchmark 175

Contently

APRIL 25, 2023

Are you looking for ways to craft better Facebook ads that result in higher conversions? With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions.

Top of Funnel 161

Top of Funnel Cost per Acquisition Cost per Lead Distribution 161

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Martech

APRIL 24, 2023

As of tomorrow, Microsoft Advertising and “ Smart Campaigns with Multi-platform will no longer support Twitter. ” It could easily have afforded the $42,000+/month Twitter wants for its API. This is a further indication of Twitter’s declining relevance to marketers. Business email address Subscribe Processing. Why we care.

Paid Search Agency 94

Paid Search Agency Twitter Ads API 94

Webbiquity

SEPTEMBER 28, 2021

Facebook alone had banned over 1.3 It doesn’t only happen on Twitter or Facebook. And how will I do business without my social media network? Yes, it’s happened to me on Twitter, Facebook, and Minds over the past few years. Twitter has its own rules for some and not for others.

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers.

Twitter 102

Twitter Best Practices A/B testing Social Media 102

Hubspot

APRIL 5, 2021

The feature gained steam on Instagram but was then integrated on Facebook. Now, every brand with a Facebook Business Page has gained another marketing tool to reach users. So, what exactly can you post on Facebook Stories? Examples of Facebook Stories for Business. Get inspired by these eight brands.

Facebook 87

Facebook Brand Identity Branding Business 87

Marketing Insider Group

SEPTEMBER 16, 2020

Facebook smashed Snapchat’s entire business model when it launched Instagram Stories. Twitter staff , for example, is working from home permanently now and they’re far from the only one. Stories aren’t just a way to connect, they’re a powerful tool for encouraging engagement, learning about your audience, and growing business.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Webbiquity

NOVEMBER 21, 2021

Black Friday and Cyber Monday 2021 promotions make this an excellent time to take stock of your business software toolbox. Get a proven small-business accounting systems that includes features such as invoicing, bill pay, bank account reconciliation, inventory tracking, job costing, budgeting, and integration with Microsoft Office 365.

Budget Programs 327

Budget Programs Marketing Management Software Webinar Metrics 327

Convince & Convert

NOVEMBER 20, 2015

Legions of bloggers and website publishers will log on November 21 and discover that the familiar digits displaying the number of Twitter shares on their content have disappeared. Why would Twitter do this? Twitter is struggling to find a workable business model. Now, POOF, it’s gone. What’s the upside?

Twitter 167

Twitter API Blogger Social Media 167

Spiralytics

FEBRUARY 7, 2024

This comprehensive guide will help you understand the power of social media automation for your business. Managing social media platforms Most businesses can only thrive if they use the platform their audience is on. Today, these can be several, such as Instagram, Facebook, X (formerly Twitter), TikTok, and others.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Parse.ly

OCTOBER 18, 2023

network of sites found the content via Facebook, 35% came from Google search, and the duopoly left the rest of the internet (including Google News) with a mere 25% of traffic referrals. When on Facebook, you’ll see readers especially engaged with articles on entertainment, lifestyle, local events, and politics.

Facebook 52

Facebook Google Long Tail Marketing Aggregators 52

Webbiquity

AUGUST 24, 2021

Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. Facebook Facts and Statistics. Facebook advertising reaches 2.18 As massive as Facebook is, it’s still growing by double-digit percentages, on average, year after year. Twitter Facts and Stats.

Social Networks 290

Social Networks Stats Spyware Mobile Advertising 290

Anyword

NOVEMBER 8, 2021

As an advertising platform, Twitter has a lot of advantages, but there’s one particular drawback: Twitter ad copy specs are quite limited. Twitter is actually the original when it comes to limited character counts; they were famous for their “ 140 characters at a time ” approach. A Short Twitter Ads Guide?

Twitter 98

Twitter Ads Effectiveness Copywriting 98

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Content and audience. Advertising.

Paid Content 121

Paid Content Facebook Ideal Customer Profiles Work Management 121

Martech

MARCH 14, 2022

A new Twitter feature would put the company in competition with social e-commerce giants like TikTok and Instagram. Called Twitter Shops, the experimental feature lets brands who create a shop can curate up to 50 items to include, which Twitter users can then buy via an in-app browser from the merchant’s website. .

Purchase 93

Purchase Twitter Features Curation 93

flux.la

OCTOBER 21, 2019

With 320 million active users , Twitter is the 9th largest social media network worldwide. As with all social networks, there are tips and tricks to using Twitter effectively to expand your business. Additionally, this will help you draw local clients to your business. Here are a few of our favorites.

Twitter 72

Twitter Ideal Customer Profiles Business Social Media 72

Hubspot

APRIL 26, 2019

Pick an existing post on your Facebook Business Page that you want to boost. Click “Boost Post” on the bottom right corner of your Facebook post. Facebook will estimate how many people your post will reach based on your budget and duration. Twitter’s targeting is less sophisticated than Facebook’s and Instagram’s.

Social Media 78

Social Media Twitter Facebook Media 78

Biznology

JULY 19, 2017

Social selling is the next evolution of social media for business, but many are unsure exactly what it is, how to get started and which social tactics work best. In this Biznology webinar video with Mindi Rosser, you’ll find out how to: Design a compelling personal brand on LinkedIn and Twitter. Thanks to all our sponsors!

Twitter 130

Twitter Linkedin Ad Building Webinar Metrics 130

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. What Are Facebook Ads?

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

Martech

MARCH 25, 2022

As a reputation consultant, I have handled a full range of public relations issues through Facebook, and if there is one issue that will always be as present as death and taxes, it is negative comments on social media! I remind you that a “light touch” is usually the very best approach to handling negativity on Facebook.

Facebook 122

Facebook Tips Work Management Social Media 122

Oktopost

SEPTEMBER 4, 2020

However, that also means that the competition is getting steeper, and the costs to advertise and promote your business on LinkedIn keep rising. When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. Facebook vs LinkedIn by the numbers. Not so much.

Linkedin 151

Linkedin Facebook Cost Per Click B2B Thought Leadership 151

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. In March, Twitter announced it had begun testing a new feature called "fleets," short for "fleeting tweets" in Brazil.

Twitter 101

Twitter Features Urgency Marketing Custom Publishing 101

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Obviously, it’s the marketing channel no business can ignore. Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Hubspot

AUGUST 14, 2019

The slew of social media channels available today can paralyze even the most savvy business owners. And, when it comes to Facebook and LinkedIn, the differences between the two can seem tremendous. Facebook is for sharing pictures of your family vacation, connecting with old friends from school, and sharing viral videos -- right?

Linkedin 78

Linkedin Facebook Best Practices Business 78

Hubspot

MARCH 30, 2021

These days, most businesses know they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don't have a page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: They just don't look legitimate. When should you post?

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101

Martech Advisor

JANUARY 30, 2020

In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. But this doesn’t make Facebook marketing strategies irrelevant in 2020. As a platform, Facebook has continued to entrench itself into society.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

Twitter 108

Twitter Marketing Strategy Marketing & Strategy Tips 108

Biznology

FEBRUARY 17, 2017

While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Too many brands and businesses try to “do more on social” before assessing where they are and where they want to go. Rewrite your Facebook Page info. Like this post?

Social Media 144

Social Media Business Media Profiling 144

TrustRadius Marketing

MARCH 2, 2022

It’s an inevitable part of operating a business: eventually, you’ll have to start posting on social media. Maintaining a social media presence is more than a simple checkbox step in establishing your business’s credibility. Your Small Business’s Social Media Marketing Strategy. This includes avoiding unnecessary complications.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Navigate the Channel

JUNE 21, 2023

Finding the perfect social media platform for your business is all about aligning your goals, target audience, and purpose. Choosing the social media platform that’s the best fit for your business is about your marketing or business goals and objectives and your target audience. Facebook is still growing, but at a rate of 1.6%

Business 65

Business Social Media Youtube Facebook 65

Outbound Engine

DECEMBER 4, 2019

It’s always a good time for business owners to think about the most effective small business marketing ideas. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement. Twitter ads. Talk about opportunity lost!

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

Convince & Convert

JANUARY 28, 2015

There’s even an awesome Twitter account @BrandsSayingBae that chronicles corporations trying to get jiggy wit it on Twitter. The real issue I have is brands using that kind of language on Twitter. Twitter is the bluntest object in the social toolbox. Brand ARE desperate…for better targeting.

Twitter 128

Twitter Television marketing Demographics Social Media 128

Hubspot

DECEMBER 23, 2020

While platforms like Twitter, Instagram, and even TikTok have gained significant user ground over the past few years, one social channel is still the market leader: Facebook. adults use Facebook, while 74% log on daily. Worldwide, Facebook has more than 2.7 Not sure how to schedule an engaging Facebook post?

Facebook 101

Facebook Work Management Budget Programs Marketing Management 101