Marketing Insider Group

JUNE 7, 2021

If you haven’t already incorporated a strong content marketing strategy into your business or plan to this year, you’re falling behind your competitors. No matter the size, shape, or state of your business, you should invest a portion of your marketing budget into content marketing. Why Your Business Should Invest in Content Marketing.

Content Marketing 342

Content Marketing Planning Marketing Budget Creation Allocation 342

Contently

APRIL 20, 2023

With the right tool, you can track metrics like organic traffic, reader engagement, and content conversions to understand how your assets are performing. So, why is organic traffic so important? How does this translate to business results? The analytics are crucial for providing insight into the value of your production.

Lead Scoring 125

Lead Scoring Lead Ranking Traffic Organization 125

Hubspot

APRIL 5, 2021

The feature gained steam on Instagram but was then integrated on Facebook. Now, every brand with a Facebook Business Page has gained another marketing tool to reach users. So, what exactly can you post on Facebook Stories? Examples of Facebook Stories for Business. Get inspired by these eight brands.

Facebook 88

Facebook Brand Identity Branding Business 88

Marketing Insider Group

SEPTEMBER 16, 2020

Facebook smashed Snapchat’s entire business model when it launched Instagram Stories. Stories aren’t just a way to connect, they’re a powerful tool for encouraging engagement, learning about your audience, and growing business. 8 Strategies for LinkedIn Stories to Grow Your Business. You had to know it was coming, right?

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Scoop.it

MAY 4, 2023

With that said, if you wish to improve the footfall on your digital channels, it is crucial to know how to get users to generate content for your brand and leverage that content to increase traffic. In the sections below, let’s explore seven ways to boost your website traffic with user-generated content. What is User Generated Content?

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

seo.co

FEBRUARY 15, 2022

But the sad truth is that most blogs receive zero traffic and shares: Despite this example of the Pareto Principle, all indicators point to the notion that blogging continues to gain in popularity and shows no sign of slowing down. A great tool for sharing useful information. Useful for optimizing content for search. Place Affiliate Links.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Parse.ly

OCTOBER 18, 2023

network of sites found the content via Facebook, 35% came from Google search, and the duopoly left the rest of the internet (including Google News) with a mere 25% of traffic referrals. When on Facebook, you’ll see readers especially engaged with articles on entertainment, lifestyle, local events, and politics.

Facebook 52

Facebook Google Long Tail Marketing Aggregators 52

Marketing Insider Group

DECEMBER 28, 2020

The reality is, we could certainly live without it on a personal level, but as a business, it’s a necessity. Every business wants to monitor website analytics. A customer relationship management (CRM) system is essential to any business. Smaller businesses may find a simpler, less expensive option to be a better choice.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

seo.co

OCTOBER 4, 2022

Since it’s relatively new, many people don’t know how to promote their businesses on the platform. Since it’s relatively new and many people don’t know how to promote their businesses on the platform, this guide will teach you everything about TikTok for business use. What is TikTok?

Traffic 98

Traffic Marketing Strategy Marketing & Strategy Advertising Agencies 98

Webbiquity

MARCH 8, 2022

Five little-used digital marketing techniques for your business. So they’ll want to read it, share it, and even link to it helping you generate a lot of traffic, social proof , and sales from different sources. Not only does this cause lost profits if you run an ecommerce business, but also drains your customer support team.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

ConvertKit

JANUARY 27, 2021

How to get free traffic to your landing page. So toss aside your self-doubt and put on your business hat, because we’re going to cover how to get free traffic without feeling slimy. The creator also feels like they should use social media to grow their business. How to get free traffic to your landing page.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

DAGMAR Marketing

JANUARY 5, 2022

If you’re responsible for running a website or creating marketing campaigns, you want to know as much as you can about where your traffic is coming from. The campaign source identifies the source of your traffic, such as Facebook, a newsletter, Google My Business page, etc. Updated for January 2022.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Anyword

SEPTEMBER 29, 2022

So, when deciding where to invest your money, how do you decide between traffic or conversions? Traffic Acquisition 101. Traffic acquisition follows two paths: organic and paid. Organic traffic tactics involve press releases, strong SEO efforts, quality content, email marketing, and of course, social media marketing.

Traffic 98

Traffic Conversion Marketing Budget Acquisitions 98

Optinmonster

MARCH 8, 2021

Do you want to know how to optimize Facebook ads but not sure where to get started? Facebook ads can be one of the biggest assets to growing your company. That’s because Facebook ads are incredibly competitive. So how do you optimize Facebook ads without using up all of your time, energy, and resources?

Paid Search Agency 124

Paid Search Agency Facebook Optimization Ads 124

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Navigate the Channel

JUNE 19, 2023

Let your audience know about your valuable content to generate interest and drive traffic. Evaluating and addressing potential content marketing mistakes can help boost traffic and engagement. If your audience members look at your content, but aren’t the focus of it, they will not share it with others and your traffic will stop cold.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

The Lead Agency

APRIL 14, 2020

Facebook is considered as the B2C playground, flooded with ads from our go-to brands. However, Facebook shouldn’t be disregarded for B2B businesses, and we have the stats to back it up. billion active users on Facebook and 74% of people say they use Facebook for professional purposes. Have we convinced you yet?

Facebook 62

Facebook B2B Marketing Paid Search Agency Campaigns 62

Valasys

DECEMBER 2, 2022

The way you manage your personal Facebook account differs greatly from how you manage your corporate account. You publish content that you think your followers will find interesting on a Facebook business page (and maybe a group) that you have created specifically for that purpose. that users are more likely to interact with.

Facebook 40

Facebook Best Practices Business Custom Publishing 40

Hubspot

JUNE 23, 2021

That’s why many marketers were caught off-guard when Facebook announced that it will be sunsetting its free Facebook Analytics tool on June 30th. But, while Facebook’s announcement might seem a bit scary, it might only impact a small number of businesses. Why Facebook is Sunsetting Analytics. Image Source.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Obviously, it’s the marketing channel no business can ignore. Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Unbounce

JULY 22, 2020

They’ve got 15 minutes to kill, so they pick up their phone and (because they’re 46 and don’t know about TikTok yet) scroll through Facebook. Your ads reach people like this because of tracking, pixels, lookalike audiences , and all the other technical magic that powers Facebook’s advertising platform.

Landing Pages 145

Landing Pages Facebook Examples Marketing Management 145

Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. What Are Facebook Ads?

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

Parse.ly

AUGUST 9, 2023

If you’re like millions already using the platform to drive traffic and share links to other content channels, you’ll need a way to track the impact. With the platform in its infancy, there is confusion over how to best track the traffic coming from Threads. What is referral traffic? How to identify Threads traffic in Parse.ly

Traffic 40

Traffic Social Media Domain Press 40

Oktopost

SEPTEMBER 4, 2020

However, that also means that the competition is getting steeper, and the costs to advertise and promote your business on LinkedIn keep rising. When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. Facebook vs LinkedIn by the numbers. Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Hubspot

MARCH 24, 2021

Consider, for instance, how I first came across Southcoast Open Air Market — a local, Massachusetts-based market featuring handmade goods, fresh produce and meats, and live music — by searching "Events near me" on Facebook. Here, we'll explore some creative opportunities you can use to promote an upcoming event on Facebook.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

Valasys

APRIL 19, 2023

Facebook Ads and Google Ads are two of the most popular forms of digital advertising. Facebook Ads allow businesses to advertise on the Facebook platform and its associated apps, while Google Ads allows businesses to advertise on Google’s search engine results pages and other Google-owned platforms.

Paid Search Agency 52

Paid Search Agency Ads Facebook Google 52

Navigate the Channel

OCTOBER 24, 2023

If you own or manage a business and are not on social media, you are missing out on a fantastic opportunity to connect with clients as well as business partners. So establish a profile on the top social media sites like Facebook, Twitter, LinkedIn, Instagram and Pinterest. Use this information to make prudent business decisions.

Social Media 65

Social Media Media Ideal Customer Profiles Business 65

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. Facebook boasts of having 2.45

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. Digital marketing helps small businesses build lasting customer relationships. To successfully do that, a small business needs to identify what its target customer needs so it can fulfill those demands. .

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

The Marketing Blender

DECEMBER 13, 2022

The 4 essentials of social media marketing for businesses. While it may seem intimidating at first, once you understand the basics of social media marketing, you’ll be able to make the most of the various platforms for your business. Increased website traffic? The 4 essentials of social media marketing for businesses.

Social Media 97

Social Media Social Marketing Planning Media 97

Martech Advisor

JANUARY 30, 2020

In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. But this doesn’t make Facebook marketing strategies irrelevant in 2020. As a platform, Facebook has continued to entrench itself into society.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Hubspot

FEBRUARY 20, 2019

When you begin implementing a social media strategy for your business, one of the first questions you'll ask yourself is this one -- Should my business be on Twitter, or Facebook? Ultimately, Facebook's purpose is to connect people with their friends and family. Twitter vs Facebook Users. The total number of U.S.

Twitter 78

Twitter Facebook Business Paid Search Agency 78

BenchmarkONE

NOVEMBER 17, 2021

Every business needs a way to generate leads (and sales) consistently, and there’s no better platform to do that than Facebook. Whether you love or hate it, there’s no getting away from the fact that Facebook offers an incredible opportunity for business owners. . Using Facebook Conversion Ads .

Facebook 83

Facebook Lead Scoring Lead Ranking Generation 83

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. What tactics are our competitors using on Facebook? If you post something on Facebook but no one's around to see it, does it make an impact? Post often.

Facebook 91

Facebook Social Media Viral Marketing Custom Publishing 91

Convince & Convert

MARCH 25, 2015

I have a friend in SEO who consistently pumps out posts about strategies to drive “massive traffic” to your blog or website. As any experienced marketer knows, nearly all of this traffic is represented by people who take a quick glance at a link and then never come back again. It’s not even traffic , for heaven’s sake?

Traffic 168

Traffic Ad Building Paid Search Agency Advertising Agencies 168

Convince & Convert

JANUARY 14, 2015

Picture this situation: You’ve chosen the right social media platforms for your business and are posting good content to each one of them, but you’re not getting any more than just a handful of clicks. Today, the organic reach of Facebook page posts has reduced by a drastic 80%–90%. Image via BigStockPhoto.com. Frustrated!

Social Media 165

Social Media Traffic Media Advertising Agencies 165

Outbrain

NOVEMBER 16, 2022

45% of small businesses are using it already, and this year in the US, nearly $233 billion is forecast to be spent on digital ads. As websites compete more fiercely for traffic, costs are rising. Facebook, Google, YouTube…CPMs have become more expensive on all platforms. What are paid traffic sources? Or simply, paid.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58