Optinmonster

MARCH 17, 2022

Does creating a small business website seem intimidating or time-consuming? We’re here to help you compare the best website builders to make running your small business easier! Having a small business website is more important than ever. Plus, creating a website makes your business more professional.

Small Business Marketing 108

Small Business Marketing Godaddy Marketing Automation Services Marketing Websites 108

Webbiquity

JUNE 15, 2021

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. No wonder building an email list remains a priority for businesses of every type and industry. Guest post by Priyanka Desai.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Convince & Convert

DECEMBER 15, 2023

If you’re growing your business and footprint online, this is the best time to understand social media SEO. It’ll help you create a loyal community of followers and promote your page and business. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals.

Social Media 154

Social Media SEO Cost Per Click Media 154

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Social data stands to have a monumental impact on businesses—but only if marketers start tapping into its potential now. Using tags, you can categorize your content in a way that makes sense for your business.

Advertising Agencies 124

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 124

Content Marketing Institute

NOVEMBER 6, 2018

Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? Questioning where your Facebook ads might appear across its network of sites, including on Instagram and Messenger ? Why does it make sense for our business to use this channel? What are conversations like here?

Planning 111

Planning Social Media Template Marketing Plans 111

Outgrow

JULY 11, 2022

Amazing Quiz Ideas You Need to Try ASAP [+Industry-based Templates]. If you are reading this, you’re most probably a marketer or a business trying to create quizzes to up your marketing game. So, create your own trivia quiz and promote your brand through a fun learning experience among your target audiences! Assessment.

Template 52

Template Lead Ranking Lead Scoring Outgrow 52

Sharpspring

OCTOBER 27, 2021

“Marketing” refers to a broad universe of tactics, tools, and theories, but when it comes to marketing strategies for small businesses, the most effective ones truly prioritize customer relationships. Here are the best marketing strategies for small businesses. The Importance of Small Business Marketing. What makes them tick?

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing & Strategy 70

Webbiquity

MARCH 31, 2022

Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Here are eight B2B marketing strategies that can make a big difference today.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Hubspot

OCTOBER 15, 2019

In 2019, almost two-thirds of businesses ( 64% ) have a website. If your business is online, you're a part of the digital transformation. Businesses in 2019 that thrive are operating online -- with the aid of different apps, sites, and CRMs to help them out. Why are businesses experiencing a digital transformation?

Digital Transformation 76

Digital Transformation Template Work Management Marketing Management 76

Marketing Insider Group

FEBRUARY 23, 2021

In 2020, 87% of consumers read local business reviews online. Clearly, people care about what others have to say about businesses they’re considering. They’ll also gain valuable and memorable insights into your business strategies. Your target audience should see themselves as the protagonist (hero) in your stories.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Hubspot

MARCH 12, 2018

Yes, you read the title right -- I guarantee that these templates will get responses from prospects. But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will work better -- or your money back. Therefore, email templates are the lingua franca of the modern SDR.

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

CoSchedule

JULY 1, 2022

When is the best time to post on Facebook? According to new proprietary research on the best times to post on social media conducted in mid-2022, the pandemic has changed the best times to post on Facebook. Read the full report to see how often and when people are most engaged on Facebook. table of contents]. Email Address.

Analysis 52

Analysis Facebook Research Best Practices 52

Marketing Insider Group

APRIL 22, 2021

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. How do you know which are a waste of time and which can actually help you grow your business and reach your goals? Use it to eliminate busy work and get more done.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Sprout Social

NOVEMBER 2, 2023

A clear understanding of customer motivations and journey stages creates targeted campaigns. Every business and industry has its unique customer journey maps, but the fundamentals remain the same. Recently, our social team talked about using social media for the customer journey in the auto industry.

CMS Development 103

CMS Development Examples Work Management Touchpoints 103

The Marketing Blender

APRIL 5, 2022

B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. While all of these elements can also be wrapped into a business to consumer digital marketing strategy , they can greatly differ in follow-through, presentation, and more. Our Services. See Our Work.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Hubspot

OCTOBER 28, 2020

As we reported in March, the initial impact was painful on businesses. But now, six months in, businesses appear to be adapting to the new normal. COVID-19 forced many businesses to start operating online, and since then we've seen a huge spike in online buyer interest that has steadily increased over the past two months.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

SocialPilot

JANUARY 26, 2024

Instruct the AI on the platform or the format you’re targeting, what product/service you want to promote, who your target customers are, and what exactly you are looking for. Modify the prompts according to you, and add your own guidelines to make sure the social media posts created align with your business.

Examples 78

Examples ROI Planning Work Management 78

Hubspot

MAY 21, 2018

“Video marketing” is one of today’s hottest industry buzzwords -- and, of course, we at Animoto agree that video is a priceless tool when it comes to engaging your audience, sharing stories and information, promoting products and services, piquing interest, and more. You can set up A/B tests in Facebook. Here’s what we found out.

Facebook 78

Facebook Paid Search Agency Video Marketing Ads 78

BenchmarkONE

JANUARY 24, 2019

Gaining and keeping customers” is the top marketing goal for small business owners in 2019 , and this is a continual challenge due to time and budget constraints. Here are 10 marketing tips for small business owners that will get your prospective customers lining up to do business with you. You’re not alone.

Small Business Marketing 77

Small Business Marketing Paid Content Trade Show Business 77

Hubspot

APRIL 7, 2020

I can't count how many times I've come up with an idea and immediately said to my friends, "I should start a business!" Well, in 2018, online businesses generated over $2 billion in revenue. I could use online management systems to execute business functions and set up an ecommerce website to take the place of a brick-and-mortar shop.

Work Management 90

Work Management Business eCommerce Marketing Management 90

SmartBug Media

APRIL 6, 2023

Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business. A buyer persona is a semi-fictional representation of a business's ideal customer. What is a buyer persona? Read market research reports.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Both email and social media marketing are promising channels to grow your business. Like email, you can use social media to reach your target audience. What does this mean for businesses? That’s way more than Facebook (0.15%), Instagram (0.60%), and X (0.05%).

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

ClearVoice

MAY 17, 2019

Having a dot-com isn’t just trendy, it’s mandatory if you want to set yourself apart in an ever-competitive freelance industry. So how do you know if your freelance business website is up to par? That’s a lot to ask, but more than ever businesses are having to compete for that business.”.

Marketing Websites 97

Marketing Websites Business Work Management Template 97

Hubspot

APRIL 2, 2018

These days, most businesses understand the basic concepts of SEO and why it's important. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. Step 1: Make a List of Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Oktopost

SEPTEMBER 22, 2021

Paid social media can enhance your current marketing efforts by driving more sales and better targeting your prospective leads by using social media. If you want to get an even more refined search that pairs you with the right targeted customers, you need to upgrade to paid instead of organic social media marketing.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Sprout Social

NOVEMBER 26, 2018

Back then, you might see the occasional business profile. Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. First things first: how do you decide where your business needs to be? Pick your social channels.

Social Media 105

Social Media Social Marketing Media Business 105

Outbound Engine

JANUARY 9, 2020

If you work in the health and wellness industry, you’re likely used to the surge of clients looking to start the year off with healthier habits. The new year also means the search for marketing ideas for health and wellness businesses. You’re in the business of helping people feel good about themselves. But what about you?

Work Management 63

Work Management Marketing Management Planning Business 63

ClearVoice

MARCH 26, 2024

It’s easy to set targets. But how are you getting to those targets? While moving toward a target is helpful, having smaller goals is good to ensure you’re on the right path. Then, find a target ratio to work toward. If your business has subscribers or a growing email list, track the growth rate and churn.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Sharpspring

FEBRUARY 3, 2022

This can be a daunting task, especially if you want to grow or scale up your (or your client’s) business. Depending on your industry, business model, and target audience, you’ll have your own mix of channels, goals, and brand alignment tactics. Your Business’s Marketing Goals. Target Customers. your goals?

Planning 100

Planning Marketing Plans Marketing Budget Creation Paid Search Agency 100

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. If you have an online business, eCommerce strategies can help you maximize your potential. Use your findings to build a solid marketing plan that gives you a roadmap to get your business started on the right foot.

eCommerce 80

eCommerce Digital Asset Management Paid Content Marketing Automation Services 80

Sprout Social

JUNE 26, 2023

They know it’s one of the most human aspects of running a business—and they’re exploring innovative technologies like artificial intelligence (AI) to enrich it. AI tools not only help replace cumbersome processes with highly efficient workflows, they seamlessly analyze unstructured data to extract important business intelligence.

Marketing AI 104

Marketing AI Ideal Customer Profiles Allocation Analysis 104

Sharpspring

NOVEMBER 10, 2020

Many of those billions of users are also shopping online, which means internet marketing has become one of the most lucrative industries in the world. In this all-inclusive guide to internet marketing, you will learn everything there is to know about expanding your business into the digital realm. What Is Internet Marketing?

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Outbound Engine

JANUARY 16, 2020

Those who work in the health and wellness industry are used to the surge of clients looking to start the year off with healthier habits. The new year also means the search for marketing ideas for health and wellness businesses. You’re in the business of helping people feel good about themselves. But what about you?

Work Management 57

Work Management Marketing Management Planning Business 57

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward.

Paid Content 105

Paid Content Brand Identity Branding Lead Ranking 105

Outgrow

JANUARY 11, 2021

Yet, we know of marketers who ace it and scale their businesses to new heights! 3) Pre-built templates and layouts for a range of categories and industries. Discover pricing plans crafted for solo creators and businesses, here. 2) Fans can join your list through the Facebook app. Well, you’re not alone.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Outgrow

JULY 3, 2022

Creative professionals run out of inspiration, businesses run out of campaign ideas, podcasters run out of ideas for their next podcast, and whatnot? Moreover, if finding ideas is a pain point for customers and businesses alike, isn’t it worth solving this problem for your prospects, customers, and other businesses in your industry?

Outgrow 52

Outgrow Generation Ad Building Top of Funnel 52

Sprout Social

MAY 11, 2023

Meta platforms: Meta offers several brand safety controls that work across Facebook, Instagram and Messenger. You’re enabled to track unfiltered conversations about business-critical topics, like how people are reacting to your latest ad campaign, product launch or social responsibility initiative.

Paid Content 130

Paid Content Tools Brand Identity Branding 130