Tony Zambito
DECEMBER 12, 2020
Once bustling communities adjacent to business parks are quiet. Amidst all of this, many businesses are singing the praises of working from home. Cropping up ubiquitously on social media platforms such as LinkedIn, Twitter, and Facebook are articles about everything virtual and remote. Some, maybe forever.
Tony Zambito
OCTOBER 26, 2020
The renewed surges in the spread of the pandemic will raise further obstacles and questions as B2B businesses look ahead to 2021. The disruptive nature of the coronavirus pandemic has many businesses resetting their goals and planning. One question that will override many others is that of how to reset your overall buyer strategy.
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Tony Zambito
MAY 2, 2010
I was in a mall recently and couldn’t help notice the banners boldly announcing to follow the mall on Facebook and Twitter. Not sure what to really do with social communities but feeling the pressure to do something, coupons are becoming a prevalent part of social communities like Facebook.
Tony Zambito
MAY 13, 2011
The Basone Buyersphere Report surveys approximately 1,000 businesses, heavily comprised of UK and European firms and ranging from small to multi-national enterprises, on the steps they take in making purchases. Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom.
Tony Zambito
AUGUST 16, 2010
Will business historians in the future write about the year 2010 being the defining moment that brought on the advent of social media and digital marketing into the mainstream? To be sure, the rise of Twitter and Facebook can be described as defining moments in social media and digital marketing.
Tony Zambito
JUNE 1, 2011
Now we are seeing an increasing change at a rapid pace for the B2B business buyer which is not so easy to pinpoint as in the consumer world. The increased social interactions propelling forward new ways of conducting business and redefining buyer and seller interaction like never before.
Tony Zambito
APRIL 19, 2010
Now there is the added challenge of figuring out how to reach customers through sophisticated email, paid search, iPhone, BlackBerry, Facebook, and the new question burning up Twitter today – should we buy promoted tweets! . Dave was right on the mark with this statement. There is hope though.
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