Sales Engine

APRIL 14, 2016

Pitching stories to the traditional media is still a large part of Quinn PR’s business, but she also talks about the emergence of the brand as the media. She uses an example of a sweepstakes offer on Facebook that many brands offer as lacking interest and engagement with prospective buyers. “I And what a difference would that be?”

B2B 168

B2B Blogger Content Public Relations 168

Sales Engine

NOVEMBER 12, 2015

We asked Jennifer Gluckow, owner of SalesInANewYorkMinute.com about how she trains salespeople to prospect for and acquire new business by blending the best of the old techniques we know and love, and how they can be incorporated into current tools, technologies and strategies. Bring someone who may give your customer business.

Cold Calling 120

Cold Calling Allocation Youtube Internet Marketing 120

Sales Engine

MARCH 28, 2016

From a content marketing standpoint, for our business (Conversion Sciences) we currently rely on little to no outbound marketing to drive demand. Of course, we all do content marketing to get business, but search engine ranking should really be the primary metric and this strategy actually hurt our rankings. That’s what got published.

Marketing & Strategy 120

Marketing & Strategy A/B testing Broadcasting Content 120

Sales Engine

OCTOBER 9, 2015

You must convert this audience (anonymous and hanging out in social media) into known prospects for sales reps to have meaningful, consultative business conversations. So if someone happens to go there, they can see that your company has activity and assume that you’re in business.

Demand 120

Demand B2B Marketing B2B Trade Show 120

Sales Engine

FEBRUARY 8, 2016

Repurposing that content might include: A new chapter in an ebook or a section in a whitepaper An infographic A photo slideshow A video (for posting on Facebook, YouTube and other sites) Several social media/LinkedIn posts A podcast A decision map A quiz It is fun to go through blog posts and envision how to reuse them.

Content 120

Content Youtube Statistics Social Media 120

Sales Engine

FEBRUARY 8, 2016

Repurposing that content might include: A new chapter in an ebook or a section in a whitepaper An infographic A photo slideshow A video (for posting on Facebook, YouTube and other sites) Several social media/LinkedIn posts A podcast A decision map A quiz It is fun to go through blog posts and envision how to reuse them.

Content 120

Content Youtube Statistics Social Media 120

Sales Engine

JANUARY 14, 2016

Spread the word: To get maximum reach, post your blog or story to Facebook, Twitter, Instagram (pull the best short quote and embed a link to the full story.) Did the news feature win favorable recognition for your client in the local newspaper or on CNBC or Fox Business Channel? Track the results: How did the story do on social media?

Planning 120

Planning Content Marketing Best Practices Content 120