Marketing Craftmanship
JUNE 6, 2011
Petersburg Times, and FactCheck.org , a project of the Annenburg Public Policy Center, both immediately debunked the veracity of Palin’s death panel claim…in the month following her Facebook post, the top 50 newspapers in the country published more than 700 articles about the claim, while the nightly network news ran about 20 stories on the topic.
Marketing Craftmanship
JULY 12, 2012
Do CEOs need charm school, rather than business school? On the major social networks, including Facebook, Twitter and Google+, the participation of Fortune 500 CEOs was minimal, with only 7.6% on Facebook, 4% on Twitter, and less than 1% on Google+. on Facebook, 4% on Twitter, and less than 1% on Google+. general public.
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Marketing Craftmanship
SEPTEMBER 2, 2014
Increasingly, B2B firms are learning that simply having all the online visibility tools – company blog, Twitter account, Facebook page, LinkedIn profile, etc. As depicted below, the survey revealed that the average customer had completed nearly 60% of the purchase decision-making process prior to engaging a supplier sales rep directly.
Marketing Craftmanship
MARCH 16, 2013
The past decade’s social media debacle is akin to introduction of desktop publishing in the early 1980s, when personal computers arrived in the business world. Forget Facebook, Twitter and Google+. LinkedIn is 3x more effective for demand generation than either Facebook or Twitter. It’s a brand liability.
Marketing Craftmanship
JANUARY 16, 2013
If there’s no tangible connection between a current marketing tactic and bona fide business results, throw it out. Be ruthless in your tactical assessment and focus on marketing initiatives that demonstrate a direct correlation between activity and a measurable business outcomes. THE PAYOFF.
Marketing Craftmanship
APRIL 19, 2012
LinkedIn has become an important business channel, not only for individuals to showcase their professional credentials, but also for companies seeking to promote their value proposition and to establish or manage brand awareness. These brand implications are less significant on Facebook, which is not generally viewed as a business channel.).
Marketing Craftmanship
FEBRUARY 13, 2015
An upfront articulation of the firm’s value proposition serves as the cornerstone of a written marketing plan that should include: tangible business goals, appropriate marketing strategies and tactics, calendarized activity, budgets and accountabilities. No plan = lots of wheel-spinning + no tangible business outcomes.
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