Digital B2B Marketing

MAY 7, 2012

At today’s pace of business, time is a luxury few business initiatives are afforded. Committing a meaningful investment of time, money and attention over multiple quarters for what is still a trial is nearly impossible for most businesses. Your social media program needs time. It needs months, quarters or even years.

Budget Programs 100

Budget Programs Social Media Curation Case Study 100

Digital B2B Marketing

AUGUST 11, 2011

On Facebook, it is the only option. Most businesses are not ready for an opt-in marketing world, but if you claim to deliver value to your audience through marketing, considering it is a valuable exercise. More importantly, social media is much closer to an opt-in channel than email.

Opt-in 100

Opt-in Social Media Social Marketing Media 100

Digital B2B Marketing

FEBRUARY 14, 2013

They see email, direct mail, promoted Tweets, Facebook ads, banners and TV ads clamoring for their attention and cluttering their lives without adding any value. This trend will eventually destroy your business. Behind closed doors, many marketers don’t like or even respect them. Show Your Love.

Word of Mouth 100

Word of Mouth Banners Custom Publishing Marketing & Strategy 100

Digital B2B Marketing

FEBRUARY 25, 2014

In contrast, at the end of 2009, there were only 672 million phone numbers, include mobile, business and toll free numbers, reported by the FCC. Even in 2008, people turned to Facebook to complain about the annoying ad and its accompanying song. (I’ll Do you like pop-ups and banners that take over your screen?

Rules 100

Rules Paid Search Agency Banners Barriers 100

Digital B2B Marketing

OCTOBER 16, 2012

If it is an email promotion for an upcoming webcast or a banner ad showing how much money your business can save, a marketer is interrupting you and asking you to move on to something else. If it was posted by a friend on Facebook or at the top of organic search results, it was an organic part of the experience they were directing.

Inbound Marketing 100

Inbound Marketing Webcast Banner Ads Banners 100

Digital B2B Marketing

JULY 28, 2011

Using media mix models, companies like KMart assess incremental business impact , accounting for the fact that TV is one of many channels. But when looking at overall business impact, these results are the color commentary , not the definitive answers. My verdict: KMart’s CMO is right. Here’s why: Scale. The Challenge.

Social Media 100

Social Media Media CMO Marketing Mix 100

Digital B2B Marketing

DECEMBER 4, 2012

One day many businesses will put a value on their social media audience, if it is in the form of monthly impact to their business or the average value of an audience member. How do you use the value of a like, follower, circler, or similar to improve the value of your marketing and your business?

Wikipedia 100

Wikipedia Social Media Hubspot Sample 100

Digital B2B Marketing

JULY 31, 2013

Last quarter, 41% of Facebook’s revenue came from their mobile user base. Facebook (with an estimated reach of 76% of US smartphone users). Consider how people may actually come across your business on their mobile device: Your business will be tagged on Google Maps. People will find you through friends on Facebook.

Mobile Marketing 100

Mobile Marketing Banner Ads Paid Search Agency Banners 100

Digital B2B Marketing

JULY 25, 2013

Here is my best guess: Eloqua populates this content dynamically and they didn’t have enough content, or content that matched to the business rules, to populate the entire template for some individuals. On Facebook and across their site, Marketo believes I am actually Lauren, one of my colleagues.

Eloqua 100

Eloqua Auto Responder Banners Marketo 100

Digital B2B Marketing

JANUARY 8, 2013

The Missing Google+ Identity I have a single account on Facebook, LinkedIn, Twitter, Pinterest…, on every “social network” I am a part of. Advantage: Facebook, and every other network except Google+. Small Advantage: Facebook with EdgeRank as an additional filter and lists for manual control. Except Google+.

Google 100

Google Social Networks Network Marketing Stats 100

Digital B2B Marketing

JUNE 21, 2011

Or is it a great platform for business connections and profiles. Does it make Facebook, with lower reported share counts, a more attractive location to focus on sharing and distributing your content, or other vertical networks? Yes, I'm a big fan of LinkedIn, I'm just not placing buy orders today.].

Linkedin 100

Linkedin Content Ideal Customer Profiles Aggregators 100

Digital B2B Marketing

MARCH 4, 2011

While all major marketers should understand email today, email is Kodak’s marketing, not their core business. To keep you informed of important technology products, services and business opportunities, Ziff Davis Enterprise would like to occasionally send you valuable information via email from our business partners.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

MARCH 25, 2011

The company is profitable, growing, and for the moment, on top of business social media networking. Accurate professional profiles, maintained by each of us, group membership, even a business social graph (check out InMaps ). For many B2B marketers, the data is more relevant than Facebook. Business Leisure Time.

Linkedin 100

Linkedin Media B2B Digg 100

Digital B2B Marketing

JULY 1, 2013

However, for B2B marketers looking to reach specific business audiences, it just might be the best social advertising option yet. Supports Content Marketing Programs. LinkedIn’s Sponsored Updates won’t likely come cheap. According to my conversation with LinkedIn, you should expect to pay between $3 and $7 per click initially.

Cost Per Click 100

Cost Per Click Linkedin Advertisements Advertising 100

Digital B2B Marketing

MAY 9, 2012

Busy professionals focused on their smartphone , nearly oblivious to everything else around them. These are the same business decision makers and influencers your B2B marketing is targeting. Your Audience is Mobile Business professionals live by their smartphones today. 5 Reasons Your Marketing Needs to be Mobile 1.

Mobile Marketing 100

Mobile Marketing Paid Search Agency B2B Marketing Planning 100

Digital B2B Marketing

FEBRUARY 27, 2013

In addition, a campaign addresses two issues businesses often face when when they consider a thought leadership initiative. Depending on your industry, this may include Facebook, Twitter or industry-specific networks. It gets you started. An initial campaign is a starting point and an opportunity for inital success. Grow Your Audience.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

MARCH 7, 2011

The research is based on a survey of approximately 1,500 IT and business professionals, with good representation of senior IT management and large companies. In contrast, concerns about business and employee receptiveness is cited by less than 15% of respondents. I just wish I had looked at it earlier. IT’s needs must be met.

Enterprise Management 100

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership 100