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  • HUBSPOT  |  MONDAY, JUNE 7, 2010
    [Business, Facebook] How to Generate Leads in 30 Days Using Inbound Marketing
    The following is a guest blog post by Greg Digneo, founder of Cloud Marketing Labs , a marketing firm that helps business generate more sales leads using social media. But what if you do not have many followers on Twitter or Facebook Fans? Think about what you read – whether it pertains to your business or not.
  • B2B LEAD BLOG  |  THURSDAY, AUGUST 23, 2012
    [Business, Facebook] You’ve Got Mail from Eloqua, Hubspot & Neil Patel
    As you map your content plans for the next few months, ReachForce highlights some of the best B2B email in the business. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. Email is a critical piece of the tactical mix.
  • LEAD VIEWS  |  TUESDAY, MAY 15, 2012
    [Business, Facebook] What does Big Data mean for marketing?
    Generating useful information from raw data has been a challenge from the first days of business computing. Facebook, Twitter, LinkedIn, blogs). Those transactions, if corralled and used intelligently, enable businesses to build sustained relationships with while supporting behavioral modeling and probabilistic forecasting.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, JUNE 4, 2010
    [Business, Facebook] 7 Tips for Getting People to Your B2B Blog
    business owner emailed me recently to say he was disappointed with his new B2B blog. Include social media buttons -- Make it easy for people to repost your blog content on the various social media platforms including Facebook, Twitter, LinkedIn, and Google Buzz, by prominently displaying the various icons or buttons to each platform.
  • SAZBEAN  |  WEDNESDAY, JULY 24, 2013
    [Business, Facebook] Key 2013 Marketing Trends to Watch
    In a post over on Social Media Examiner , 6 key trends are discussed — two trends, which I think are worth mentioning:   Twitter use is on the rise and people are noticing more branded content on their Facebook feeds. Are you looking for the latest marketing trends? News & Notes
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Business, Facebook] 9 Ways to Make Your Marketing Analytics Actionable
    Take a look at your closed-loop analytics to determine which keywords have driven the most traffic, leads, and customers for your business. To determine which segments make the most sense for your particular business, take a look at the data you already have available. But that's only a small piece of why analytics are valuable.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Business, Facebook] 6 Compelling Social Media Stats Marketers Should Know [Data]
    Unsurprisingly, social network usage is up, and the findings showed that nearly 80% of US internet users spend time on blogs and sites like Facebook and Twitter. As a marketer, this means that any landing pages, blog posts, or ebooks you link to on Facebook or Twitter accounts should be optimized for mobile devices. Tweet This Stat! ).
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 7, 2012
    [Business, Facebook] Four Ways to Evolve Your Online Conversions
    Leading retailers have realized that the deep analytics and insights gained from testing with online customers is not only improving the efficiency and effectiveness of their e-commerce site, but several other aspects of their businesses as well. Posted in Conversion Conversion Optimization. Test your theory. Examine outliers.
  • EARNEST ABOUT B2B  |  WEDNESDAY, AUGUST 18, 2010
    [Business, Facebook] Top Infographics for b2b marketers
    Social Media in Business: iStrategy’s compelling infographic providing an insight into the adoption of Social Media by Fortune 100 Companies     .    .         . Facebook visualised: commissioned by Mashable, it captures all the topline Facebook stats you need to know       .      .  . Web trend map. How Google works.  .
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, NOVEMBER 10, 2010
    [Business, Facebook] Web Analytics + Customer Voice = 20/20 Vision.
    In this age of tweeting of every customer’s every impulse, and the power of exquisite multivariate tests to generate thousands of permutations, there is no shortage of data inputs that can drive a business’s reactions to, well, nearly everything. Share this on Facebook. Andrew Lucyszyn. Change the control group. Tweet This! Digg this!
  • SAVVY B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Business, Facebook] What Should You Blog About?
    Whether I’m working with a CEO, marketing manager, novelist, or small business owner, there is always one question that comes up early in our discussions around blogging: “What should I blog about?” Although most business blogs focus on a particular industry or area of expertise, the best ones deliver something more.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2011
    [Business, Facebook] 5 Awesome Examples of Engaging Social Media Campaigns
    You want to increase your 'likes' on your Facebook business page ? In addition to growing its Facebook fan base, Healthy Choice was looking to increase engagement and reinforce the brand’s value image. Therefore, Healthy Choice introduced a progressive coupon on the Healthy Choice Facebook Page. Marketing Takeaway.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 14, 2012
    [Business, Facebook] Why Your Social Media Marketing Stinks
    Despite all this, many B2B marketing organizations are seeing huge growth in the number of channels their business is demanding. That includes an average of 39 Twitter accounts, 29 Facebook accounts and 28 Linkedin accounts. And regions, lines of business, portfolios and products only line up to internal structures, not to customers.
  • B2B VOICES  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Business, Facebook] Should Investor Relations Teams Use Twitter?
    The network of traders mean business and these are smart people. Using tools like blogs, Facebook and Twitter have provided a wealth of options, but I’ve always believed that these tools must fit into your overall business and communication goals and objectives. Image via CrunchBase. So this sounds great. Let us know.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Business, Facebook] 17 Compelling And Highly Usable B2B Marketing Statistics
    US business-to-business (B2B) advertising and marketing spending will increase by 0.8% 54% of CIOs prohibit the use of social networking sites such as Twitter and Facebook while at work. 93% of business buyers believe all companies should have a social media presence. This is set to reach 12% by 2013. billion this year.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 28, 2013
    [Business, Facebook] Building a Kick-Ass Social Media Dashboard
    These type of metrics are great indicators but they don’t really tie back to your business bottom line: driving revenue. Facebook may not have the greatest reporting with insights, but they do give you one wonderful metric that is an easy measure for success. Now I am not saying that tracking  followers, fans, sentiment, etc.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 7, 2014
    [Business, Facebook] IBM opens up Watson and cognitive computing to entrepreneurs
    This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. 'Click here if you can’t view this interview with Lauri Saft of the Watson Project. “We don’t do coding for Watson.
  • FATHOM  |  THURSDAY, APRIL 10, 2014
    [Business, Facebook] What is the True Value of Social Engagement?
    There are a lot of different metrics that you are able to track but creating a direct correlation between those and actual revenue to the business is tough. You have to create goals that have a clear impact on the business.  Having an increase in Twitter followers or Facebook likes do not provide any real worth for a business.
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [Business, Facebook] 10 Awesome Google+ Presentations to View Today
    I'm only just beginning to understand how to use Facebook, LinkedIn, and Twitter for business !". Google+ vs. Facebook for SEO " by Giovanni Gallucci. Google+ vs Facebook for SEO. The social media and marketing worlds are abuzz with the launch and initial success (over 25 million users already!) Enjoy the slides!
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 3, 2011
    [Business, Facebook] Is Your Social Media Strategy a Field of Dreams?
    One of the biggest questions I get is how exactly does a company develop a social media strategy that drives business results? Recently, I have seen a huge influx of companies getting into social media marketing; they setup up all their accounts on Facebook, Twitter, and Linked and just expect the leads to just come pouring in. Step 1.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 31, 2013
    [Business, Facebook] What We Can Learn from Fortune 100?s Most Social CMOs
    At the Business Next conference in San Diego earlier this year, the results of a corporate behavior study revealed that just one in five Fortune 100 CMOs are active participants in public social networks. Comstock, one of the most adept of today’s new crop of technology-savvy CMOs, maintains a presence on  Facebook ,  LinkedIn  and  Twitter.
  • BLOG MY CALLS  |  THURSDAY, JUNE 13, 2013
    [Business, Facebook] 5 Biggest Marketing Time-Wasters
    If you''re in the marketing department for a medium-sized or large businesses, 5) Failing to Focus on ONE THING at a Time. Then, because you''re already distracted, you''ll take a minute and check your Facebook page, you''ll text someone, and then read an article a friend posted on Facebook. This happens more often than not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 10, 2012
    [Business, Facebook] Can’t miss social media books for your Christmas list
    Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver. Any book that begins with a tale of a how a dying father is saved through a Facebook complaint has my attention! In this book of essays, he shares his home-spun wisdom for jump-starting your life and business. Too many, to be honest. By C.C.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 24, 2013
    [Business, Facebook] The 3 Goals For Your Content Marketing
    The only reason to execute a content marketing program is to drive business outcomes. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'What are the goals for your content marketing efforts? The answer may not always be simple. Reach.
  • LEADERSHIP  |  WEDNESDAY, OCTOBER 16, 2013
    [Business, Facebook] Why You Can’t Write Off Email Marketing—It Beats Social Media
    Take a look at these statistics and reasons why email should still be a priority in your overall B2B marketing strategy: A recent study by Custora shows that Email has nearly 3 times as many users as Facebook and Twitter combined. More and more businesses are equipping staff with smart phones across all levels of the corporate domain.
  • SYNECORE  |  MONDAY, FEBRUARY 18, 2013
    [Business, Facebook] 4 Steps to Get Started with Integrated Digital Marketing
    Think: If I were shopping for (fill in the blank), what circumstances would lead me to choosing (your business)? Pick and Choose - Now that you’ve gotten into the mindset of a buyer, set your business up to meet the consumers most likely to need your service or product. Invest time in interacting with consumers in these spaces.
  • HUBSPOT  |  WEDNESDAY, APRIL 20, 2011
    [Business, Facebook] 10 Essential Twitter Stats [Data]
    Although a recent study industry indicates that the vast majority of marketers have embraced the idea of using Twitter as a marketing tool, there are still plenty of skeptics who are uncertain about whether or not this channel holds any real business value for them. The average Facebook user, by comparison, has 130 friends.
  • MARKETING GENIUS BLOG  |  TUESDAY, MAY 25, 2010
    [Business, Facebook] Do I Really Need a Content Strategy?
    There are a number of reasons a content strategy is critical, but I’ll start with the simple fact that businesses are now being expected by their consumers to engage through content. What will this mean in terms of business objectives. Share this on Facebook. If you want to make your life easier, yes. Content Touches Everything.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 19, 2012
    [Business, Facebook] 4 Steps To Succeed In The Digital Age [Slides]
    subscribe to a number of respected marketers, business people and brands who create slideshare presentations I think are worth reviewing. And But I invite you to check out all 88 slides which are chock full of great stats and advice for today’s businesses. OK, I admit it. am a sucker for a great slideshare presentation. Strateg
  • SAZBEAN  |  WEDNESDAY, AUGUST 3, 2011
    [Business, Facebook] Proof: Social Media Makes Dollars And ‘Sense’
    What is the cost of social media to your business?  love this statistic – if Facebook were a country, it would be the world’s third largest. Traditional marketing as we know it has been turned on its head – fact. Social media has eliminated well-established barriers to compete with the big fish in the pond. News & Notes
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 6, 2014
    [Business, Facebook] How To Break Through The Noise With The 3 Vs Of Content Marketing
    Despite the fact that every business is producing content, too few brands have a documented strategy. Once a business has documented their content marketing goals, success comes down to things like the volume of posts, the variety of the content and the value it provides your audience. Volume. Variety. Value. Videos on YouTube.
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Business, Facebook] 7 Hot Apps That Will Skyrocket Your Productivity at Work
    Customer service, product marketing, and crowdsourcing are among a handful of other ways that early adopters are making use of the Jelly app from a business standpoint. 3) Directr for Business. Behind every great video production is a talented director, and the Directr for Business app is aiming to be just that. 1) Jelly.
  • MARKETING GENIUS BLOG  |  THURSDAY, JULY 1, 2010
    [Business, Facebook] Why Operational Transparency is Important to SaaS Customers
    However, since you are ceding operational control of the application to the vendor, you must also be assured that their operations align with your business needs. Share this on Facebook. Having decided on a Software as a Service (SaaS) solution, the benefits are many. Seeing what's behind the wall of your hosted solution. Tweet This!
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2011
    [Business, Facebook] New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search
    So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads.  78% of their biggest challenge is generating quality leads.  The number one priority of B2B marketers?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 12, 2011
    [Business, Facebook] Have Infographics Jumped the Shark?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Facebook. by Joe Chernov | Tweet this This is a question I’ve been thinking a lot about lately. In many ways, I have an attraction/revulsion relationship with infographics. Eloqua has achieved some measure of success with infographics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 23, 2013
    [Business, Facebook] “Dongle incident” proves we live in a world with no room for error
    ” The Dark Side of Social Networking Facebook, the “spiral of envy,” and our Botox Life The Business Case for Buying Facebook Likes Do you have to cheat to be successful on the social web? Perhaps you have heard by now of the “dongle incident.”. The man issued an apology, but was fired by his company.
  • VIEWPOINT  |  WEDNESDAY, MARCH 2, 2011
    [Business, Facebook] A 3 Step Process to Make Social Media Produce Sales
    Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. Blogging, engaging, listening to customers on Facebook or Twitter. He blogs at [link]. Good luck
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Business, Facebook] Digital Marketing’s Massive Measurement Lies
    According to Wordstream, the #1 and #2 keywords based on search volume are facebook and youtube. The top 25 includes google, hotmail, facebook login, yahoo, ebay, yahoo mail, craigslist, aol, gmail, and amazon. For marketers that want to earn the trust of the CEO and the business, put aside attribution. Yikes! Branded search.
  • KOMARKETING ASSOCIATES  |  MONDAY, MAY 5, 2014
    [Business, Facebook] To Increase Social Engagement, Don’t Follow the Crowd
    The report notes that “leisure hours are readers’ preferred time to read, reflect and share content,” so it’s worth it to experiment with marketing outside of business hours. It should come as no surprise that the ubiquitous Facebook is the top social network for content engagement, accounting for more than 60 percent (33.8
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 7, 2010
    [Business, Facebook] The 20 craziest things you can do on Twitter
    OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Cat tweeting is apparently serious business. Share this on Facebook. But the human race is made up of all kinds of people and some of them have more important things to do. Like hooking their toilet up to Twitter. 
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 29, 2012
    [Business, Facebook] Why Social Networks Like Pinterest Will Never Be Marketing-Free
    Since the recent explosion in popularity of Pinterest, many marketers have been experimenting with how they can take advantage of it for business. Facebook, Twitter, Google+, LinkedIn. internal advertising platforms, business branded pages, etc.); It's no surprise. from Google+. The Pinterest Marketing Debate. The short answer?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, OCTOBER 19, 2011
    [Business, Facebook] Sales Objection: "We're Already Working with Another Company"
    Then share the business reason you're calling. Follow me on Twitter , connect on LinkedIn or friend me on Facebook. Today's question was asked by a frustrated seller who kept running into the same sales objection in his initial sales meeting. Perhaps you've encountered this same one with your prospects. Salesperson Asks. lease note.
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Business, Facebook] Mary Meeker's Newest Internet Trends Report a Must-Read for Marketers
    Basic business processes, things like logistics, manufacturing, and transportation are being reinvented. It’s now the #4 social media site, behind Facebook, YouTube and Twitter. 'Mobile internet usage is soaring past desktop usage. Wearable computing is poised to supplant mobile computing as the hot new thing. 1) The U.S. The U.S.
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 20, 2011
    [Business, Facebook] 12 B2B Social Media Predictions for 2012
    We expect that early adopter companies will move even further out in front by becoming social in many areas of their business, while more of the second wave adopters will begin to see value in social media and move forward with planning and execution. In the consumer world, many companies send their visitors directly to Facebook.
  • B2B MARKETING SAVVY  |  MONDAY, AUGUST 17, 2009
    [Business, Facebook] Dilbert Digital Etiquette: Surviving the 2.0 Tsunami
    For those of us outside the boundaries of Silicon Valley (or Silicon Mountain or Silicon Triangles), the intrusion of social media is poised to add one more confusing layer to an already crowded business day of meetings, emails, conference calls, and power point presentations. Whatever the forum (Twitter, Facebook, etc.), Welcome!
  • INBLURBS  |  WEDNESDAY, DECEMBER 7, 2011
    [Business, Facebook] 3 Ways how to profit from your Daily Deal Sites marketing
    BuySellAds reports that 82% of businesses are unsatisfied with Daily Deal Sites. They specially indicate that they are not stratified with the amount of repeat business they generate after running a daily deal. And like all marketing activities your business is doing you need to do it the smart way to profit from it!
  • SALES PROSPECTING PERSPECTIVES  |  SUNDAY, JUNE 24, 2012
    [Business, Facebook] Sales Prospecting Perspectives Weekly Recap, June 18, 2012
    Focus on what you do best, and partner with experts for other areas of your business for a successful venture. We ended the week with a great post from one of our Business Development Representatives on the power of using Facebook. hope you enjoy last week’s recap and get a chance to share anything you liked.
  • LOOPFUSE  |  TUESDAY, MARCH 13, 2012
    [Business, Facebook] 3 Tips On Getting Started with Lead Nurturing Emails
    Yes, we know you really, really, really want new customers but understand that you have to earn someone’s business and that means doing more than pummeling them with emails. You can follow LoopFuse on Twitter  here or join us on our Facebook fan page  here. That is doing lead nurturing wrong. It’s not about you.
  • LOOPFUSE  |  FRIDAY, NOVEMBER 30, 2012
    [Business, Facebook] Our customers say it best - ISM Automation
    ISM Automation is one of those customers and Tim Ventura had this to say about his LoopFuse experience: “Loopfuse is easy to setup & use , and provides a rich feature set with valuable tools that will benefit the marketing efforts of just about any business. You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 9, 2012
    [Business, Facebook] Social Media meet Security. Security meet Social Media.
    can say the marketers are right: social media is as important to business now as the telephone. In particular, the recent growth of social media, most especially Facebook , Twitter and YouTube has overturned all the old rules. look at Facebook, Twitter, YouTube and now even Pinterest shows plenty of success stories.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 17, 2011
    [Business, Facebook] 7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)
    by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right?  The business marketer needs to build a deeper relationship with their prospect or buyer.  Why would this be useful?  Doing all 7? 
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 19, 2014
    [Business, Facebook] 3 Things Your Social Media Team Should Know About SEO
    As businesses (and marketers), we need to make sure we are breaking down these silos to see the bigger picture. In order to get the most from your business’s social media team, show them how their efforts are helping impact the business’ search performance and what they can do more of to help. Enter search and social.  .
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 12, 2013
    [Business, Facebook] 5 Search-Savvy Secrets to Google Map Listings
    'A potential customer is looking for a brick-and-mortar business like yours, but you’ve got just a fraction of the marketing budget of that big-box competitor to reach them. In addition to a location advantage, more reviews of your business from happy customers can easily push you ahead of your competitors, says Nuanes. Yahoo!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 8, 2014
    [Business, Facebook] Defining the Modern Marketer: Why Grit Matters Most
    He joined Oracle as part of its acquisition of Involver, a social technology platform and an early Facebook Marketing Developer. You can spend inordinate amounts of time identifying the best marketing solutions to meet just a few of your immediate business goals. Follow Roland on Twitter @rsmartly. They have lots of grit.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 17, 2011
    [Business, Facebook] Social Media For B2B Marketing – How To Get Started
    Whether you’re in B2B Marketing, Social Media or any business, the world is getting smaller and great ideas come from all over the globe.  . Hundreds of millions of blogs, thousands of tweets per second and huge growth in user numbers across the main social sharing sites Facebook, Twitter, Linkedin. There are no true experts.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 19, 2010
    [Business, Facebook] Brand Evangelism: NASCAR Style With Tony Stewart
    Your brand evangelists are out there on Twitter, Facebook, LinkedIn and a multitude of other social sites, talking about your brand and why others should too. Tony Stewart, my favorite NASCAR driver of the #14 Chevy, took time out of his busy schedule last night to speak with me on the telephone.  Share this on Facebook.
  • E-STORM  |  THURSDAY, JULY 22, 2010
    [Business, Facebook] Yahoo! will cease to exist by July 2012 [Insert purple exclamation.
    Let’s take a closer look at these two business units, shall we? For comparison, Facebook achieved about 25 billion ad views at the time (8% market share). 1] Now fast forward the recession some more to a year later, where Facebook has leapt to the #1 spot with 16% share pushing Yahoo! Yahoo! Yahoo!’s down to #2 at 12% share. 
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 29, 2013
    [Business, Facebook] Where Are Marketers Allocating Budget? [CHART]
    After all, social networks such as Facebook, Google+, LinkedIn, and Twitter are daily destinations for millions of customers, offering deep databases with high levels of engagement.  CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Enter AdFocus.
  • ANYTHING GOES MARKETING  |  SUNDAY, MARCH 8, 2009
    [Business, Facebook] Social Media Success Stories
    LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. Blogger tip #2: Make sure your blog is featured in your Twitter profile, on LinkedIn, Facebook and any other social media app that you use. How am I doing this? With real stories!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 19, 2013
    [Business, Facebook] Feed the beast: 7 practical tips to improve your blog’s search ranking
    billion monthly searches , Google search results are still very important for your business.  Twitter details, Facebook page, contact page, recent posts, etc) saving you a lot of time. billion monthly searches, Google search results are still very important for your business.  'By Ian Cleary, {grow} Contributing Columnist.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 23, 2014
    [Business, Facebook] Social Media Marketing Automation Dos and Don’ts
    'If you’ve got your hands full managing the day-to-day operation of your business, sometimes posting on Twitter or Facebook is the last thing on your mind. Some businesses pause automated tweets during natural disasters or other events. Different platforms have different benefits, and some businesses use more than one.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 8, 2012
    [Business, Facebook] Why you should consider centralizing your search keyword lists
    Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. Thousands participated in related conversations on Twitter, Tumblr, Facebook, and LinkedIn. Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration. Keyword collaboration isn’t just important for digital marketing.
  • INBLURBS  |  THURSDAY, NOVEMBER 3, 2011
    [Business, Facebook] Social Media can be thread to your reputation
    Companies engage increasingly in social media sites like Facebook, Twitter, LinkedIn and other forums and platforms. Social media is a great way to grow brand awareness for the business and to expand the reach to get more customers. Future business and future contacts will be influenced by what the people find about you on the web.
  • THE POINT  |  WEDNESDAY, MARCH 6, 2013
    [Business, Facebook] Maker’s Mark: PR Debacle or Social Media Genius?
    Pundits in the business press referred to the snafu as the company’s “New Coke Moment,” a reference to Coca Cola’s notorious decision (and subsequent reversal) in the mid-1980s to change its soft drink formula. The same message also appeared on their Facebook page (image above.) In summary: • Company makes egregious business error.
  • B2B VOICES  |  FRIDAY, OCTOBER 28, 2011
    [Business, Facebook] Social Influence Matters! No, It Doesn’t!
    From services like Klout to the Social Business Index , everyone seems to be discussing either how to measure influence or how to be influential. Don’t focus on the obvious numbers thrown out at you — number of Twitter followers, number of Facebook likes, etc. Do we need a social index for businesses? Not the debate.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 29, 2010
    [Business, Facebook] Treehouse Interactive Refines Its Features and Targets Larger Firms
    Treehouse has been quietly but steadily growing its business (up 30% this year), improving its product, and attracting more demanding clients. The system can now generate HTML code to embed forms within external Web pages, allowing users to create standard Javascript or Facebook -compatible non-Javascript versions, or both.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 18, 2011
    [Business, Facebook] Blogging world flipped by AdAge Apocalypse
    These two important measurements have been replaced by feeds from Facebook and Twitter. To give you some idea of the impact on {grow}’s rating, my PostRank score was 47 out of 50 points … my Facebook score is a 1.  Even if it’s a fake badge, the business benefits of being on the list can be real. Arrrgh.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 8, 2013
    [Business, Facebook] Beware A New Way Employers and Employees Could Be Liable For Texting On The Job
    'Texting, like email, Facebook posts and videos can get employees and employers into trouble.  This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. Featuring Contributions from Global Thinkers.
  • LOOPFUSE  |  MONDAY, AUGUST 6, 2012
    [Business, Facebook] Are you getting gold medal results from your email lead nurturing efforts?
    Read this post on a Simple Lead Nurturing Example for Every Business. You can follow LoopFuse on Twitter  here or join us on our Facebook fan page  here. The Olympics are in full swing in London and we are watching the thrill of victory and agony of defeat play out in tape delayed awesomeness.  Number of recipients (emails sent):  295.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 25, 2012
    [Business, Facebook] Binary Byte: Shading Your Online PR; Managing Black and White Imperatives
    Evolving into a social business holds so much promise and opportunity from an integrated communications and public relations perspective. The mean of everything related to a business, social or bricks-and-mortar. Businesses are not all alike; it’s the shadings that sometimes differentiate perceptions between stellar and inferior ones.
  • CONNECT THE DOCS  |  MONDAY, JUNE 4, 2012
    [Business, Facebook] 42 Rules For Your New Leadership Role: Interesting insights
    How to read the business culture at your new level, 3. How to assess the business risk in your new role. Pam Fox Rollin: Website : Twitter : Facebook. This book is also an ideal reference for executive coaches, HR business partners, management trainers, executive assistants, and others who help new leaders to be successful.
  • SAZBEAN  |  MONDAY, MARCH 28, 2011
    [Business, Facebook] Build It and They Won’t Come
    For whatever reason, there’s this misconception that if you put up a website or a blog (or Facebook page or Twitter page, etc.), you’ll suddenly get a ton of business. Having a website or blog is great if people want to learn more about your business, but they have to know that you even exist first (awareness).
  • FATHOM  |  FRIDAY, NOVEMBER 8, 2013
    [Business, Facebook] Everything You Should Know to Prepare For Google+ in 2014
    Earlier this year, Google completely removed this feature that was expected to compete with Facebook’s social games. This change in popular social networks like Facebook, Instagram, Twitter, etc. We’ve all heard how Facebook is losing their original core audience of teens and college students. 'There is no ignoring it.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 1, 2013
    [Business, Facebook] Playing the online reputation shell game
    Instead of “Chris Abraham” coming up with my web site , my Twitter / LinkedIn / Facebook profile, or my Huffington Post articles , it goes much further. Facebook Object Debugger: A valuable tool for marketers & businesses (socialmedia.biz). Are you using updated keywords for your business? Body doubles!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 25, 2012
    [Business, Facebook] Falling in love with Instagram
    I am a busy guy and I don’t have a lot of free time, especially for another bloody social media platform. It offers zero business value, at least the way I use it, and I don’t want it to. With the push of a button, you can pump the pics on to Twitter, Facebook, and Tumblr too. Ultra personal. World view. Romania.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 13, 2014
    [Business, Facebook] 5 Easy (and Affordable) Ways to Show Customer Appreciation
    Customers also have more options to choose from when it comes to purchasing – whether it’s supporting a local business, shopping for the best price, or shopping online for convenience. Show customers you really appreciate their business! Other free giveaways could be things that promote your business at the same time.
  • SAZBEAN  |  THURSDAY, DECEMBER 29, 2011
    [Business, Facebook] 15 Fluff-Free Ways to Step Up Your Social Media Game
    Marketers are really starting to understand the impact social media can have on their businesses. Marketers are starting to realize that just setting up social media accounts on sites like Facebook, Google+, LinkedIn, and Twitter and “experimenting” by participating sporadically isn’t really going to generate results.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 7, 2012
    [Business, Facebook] Everything you wanted to know about Twitter Chats
    For example, #CMChat gathers people who are in the country music business and #CookingChat brings together cooking enthusiasts. To promote the chat, you may want to create a homebase on Facebook, LinkedIn group, or blog where you can make announcements and post completed conversations. The idea behind a Twitter Chat is very simple.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 27, 2011
    [Business, Facebook] The New 4 P’s of Marketing
    The New 4 P’s of Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Facebook. by Brian Kardon | Tweet this You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. Personality. Publishing. Packaging. Physics.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, SEPTEMBER 3, 2012
    [Business, Facebook] Opening My Kimono: A Case Study for my Own Site
    — and learning how to use Facebook to investing in marketing automation and my new site upgrade, I’ve been walking the talk. It’s also forcing me to take a hard look at how I actually do business and why. How much time do you spend on marketing your business? It’s all good! B2B Marketing
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, SEPTEMBER 3, 2012
    [Business, Facebook] Opening My Kimono: A Case Study for my Own Site
    — and learning how to use Facebook to investing in marketing automation and my new site upgrade, I’ve been walking the talk. It’s also forcing me to take a hard look at how I actually do business and why. How much time do you spend on marketing your business? It’s all good! B2B Marketing
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, APRIL 3, 2013
    [Business, Facebook] Inject April Fools Levity Into Your Marketing All Year Round
    One post I read said that Facebook would begin showing who was viewing your profile. Ragan’s PR Daily — My new favorite Facebook page, PR Daily posts the standard content you’d find on a PR-related site (re: lots of copywriting tips) coupled with some really great images that make me laugh out loud. April Fool! Maybe.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 2, 2012
    [Business, Facebook] 6 Boards to Consider for Your Pinterest Brand Page
    Maybe you’re used to Facebook and LinkedIn, but what kind of presence should your brand have on this rapidly growing network? Your business probably has this kind of data kicking around. Keeping with that lighthearted tone, we created a board of our favorite business-related cartoons we find. Stumped? 1) Infographics. 2) Charts.
  • MARKETING INTERACTIONS  |  TUESDAY, NOVEMBER 2, 2010
    [Business, Facebook] Cold Calling with Content
    In a webinar I did for Hoovers last week, I was asked if I thought cold calling had any value in today's business environment. That's not a question that I, as a content marketing strategist, get asked very often.if But, given my background, a few things popped to mind immediately. Examples of cold calling with content include: Email.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 19, 2013
    [Business, Facebook] How Cloud Connectors Can Guide Your Campaign Strategy
    Sage offers business management software that gives small and medium size businesses the freedom and confidence to run their own businesses. How can you leverage the power of social media with the Twitter, Facebook, or Social Sharing connectors? Follow Brandi on Twitter @SageStarr.
  • NUSPARK  |  SUNDAY, MARCH 17, 2013
    [Business, Facebook] MindMatrix: A Unique Marketing Automation Platform for SMB
    I recently caught up with Andy Carlton,  Director, Channel Sales and Business Development at MindMatrix. The small to medium sized business has much of the same needs that larger ones have and now with the emergence of cloud based software, it has become even more affordable and accessible.  Sure, Paul.  Is this out of reach for them?
  • CLIENT BRIDGE  |  TUESDAY, SEPTEMBER 20, 2011
    [Business, Facebook] B2B Mobile Marketing Mistakes
    Mobile marketing is not just for business to consumer relationships. And yet business to business marketers have been slow to move into mobile marketing. Failing to Utilize Social Media Utilize multiple marketing channels, including Facebook, Twitter and blog posts. Incorporate the unique features of mobile devices (e.g.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 1, 2013
    [Business, Facebook] How To Ensure Sales And Marketing Work Together More Effectively
    'Sales Prospecting Perspectives is pleased to bring you a guest post from Erica Bell , Marketing Management writer for business resource site Business.com. Economics and cultural differences between sales and marketing departments can cause conflicts in the workplace that ultimately hinder your profits and the performance of your business.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 16, 2011
    [Business, Facebook] What Are You Doing to Grow Your Circle of Trust?
    He said that basically we fail to understand that the bigger your circle of trust, the bigger your business potential. Social fans are important – whether it’s Google+, Facebook or recommendations on LinkedIn. I just read a post by John Jantsch from Duct Tape Marketing that really hit home.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 18, 2010
    [Business, Facebook] Foursquare case study: Are “swarm parties” in your company’s future?
    I’ve been a skeptic about Foursquare but this guest post from small business-owner Helen Wilkinson (above) describes a new perspective on a monetization activity with benefits for all. How can one day’s good profits make a solid foundation for business growth? Share this on Facebook. Enjoy! At precisely 7.52 So what?”
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 25, 2014
    [Business, Facebook] Keys To Leadership Success? Candor And Trust
    'Right now I am reading one of the most amazing business books I have ever read and it isn’t even a book about business. But it’s a business book through and through. have always thought that if life is too short, then our business lives (our careers) are even shorter. Up and more. How to manage with candor.
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 12, 2013
    [Business, Facebook] Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read!
    If you’re in business, you already know you have competition and that you need to focus on what you offer that is better or different if you are going to attract a customer’s attention. If this is not appropriate for your business, personalize the post with a quotation or a testimonial from a customer.
  • HUBSPOT  |  MONDAY, JULY 23, 2012
    [Business, Facebook] Answers to Your Top 7 Questions About Mastering LinkedIn Marketing
    1) How does interaction on LinkedIn differ from interaction on Facebook? Facebook, on the other hand, is used for fun, entertainment, and social interaction with personal connections. When you’re on Facebook, you expect to come across interesting or entertaining images you could share with your friends. Don't fret!
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Business, Facebook] 16 Stats That Prove Social Media Isn't Just a Fad [New Data]
    Twitter isn’t growing as expected, businesses aren''t happy with Facebook''s News Feed, etc. Although doubters will always exist and the sites we use will continue to change, social media isn''t just a passing fad for business -- and there''s data to prove it. 16 Stats That Prove Social Media Isn''t a Passing Fad.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 21, 2013
    [Business, Facebook] 5 Reasons to Outsource Marketing Today
    In that article, they share five reasons why businesses outsource marketing, which I share with you here: Why do companies outsource marketing? Professor of Business Administration, The Fuqua School of Business, Duke University. Get your answer below. Companies don’t have the expertise to perform key marketing tasks.
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 16, 2010
    [Business, Facebook] Five Lessons for B2B Marketers from Old Spice
    Everyone knows your company means serious business. Everything on the company’s social media channels was consistent, thematic, timely and immediately updated, including their Twitter , Facebook , and of course YouTube pages. We're pleased to present this guest post by Erika Kerekes of Business.com. My answer: YES. Loosen up.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 9, 2012
    [Business, Facebook] 22 Photos from Eloqua Experience 2012
    Soon, these will appear on our Facebook page, Pinterest and Topliners. 22 Photos from Eloqua Experience 2012 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this There were tears, cheers and plenty of flair. Looking through all the images some patterns emerge.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 8, 2011
    [Business, Facebook] The Fifth P of the Marketing Mix
    Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. Marketers now need to start thinking about sales enablement skills and techniques – getting sales reps the knowledge they need (efficiently) to ultimately drive more revenue for the business. Facebook. Share email.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, JULY 20, 2010
    [Business, Facebook] 5 Ideas and More to Improve B2B Marketing Strategy
    About the Author: Rick Volz is a Business-to-Business Practice Leader for  SIGMA Marketing Group , responsible for the thought-leadership and business solutions in the B2B market. Share this on Facebook. Rick Volz. Maria suggests the following 5 ideas to improve your marketing strategy: 1. Hear your customers. Asking.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2012
    [Business, Facebook] The Ultimate Guide to Mastering Pinterest for Marketing
    As with most other social networks, users can perform standard social networking functions such as following the boards of their friends, liking and commenting on other users' pins, re-pinning content to their own boards, sharing others' pins on Facebook and Twitter or via email, and even embedding individual pins on their website or blog.
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