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  • HUBSPOT  |  FRIDAY, JUNE 8, 2012
    [Business, Facebook] 8 Questions to Evaluate if That New Social Network is Worth Your Company's Time
    Whether it’s Facebook or Twitter, LinkedIn or Google+, a company’s online presence and brand is often enhanced through engagement and interaction on such social media sites. Few achieve the massive success of Facebook, but some do take the internet by storm. New social networks are born every day. Let's get to it. Bonus! 7.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, DECEMBER 15, 2010
    [Business, Facebook] Budget Change into Your B2B Social Media Plans
    Let’s look at some of the recent changes on Twitter, Facebook and LinkedIn as an example of how much things change in social media, and how you have to be prepared to deal with that change. The focus lately has been on creating a viable platform to promote businesses, and we know that Twitter analytics are on the way.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 9, 2012
    [Business, Facebook] Will Content Marketing Destroy Social Media?
    The quality measures extend beyond pure readership to engagement metrics such as the tens of thousands of shares via social media (Facebook, LinkedIn, Twitter, Digg, etc.). would appreciate your thoughts in the comments below or comment on  Twitter ,  LinkedIn , or  Facebook. . mean “Whoa!”…The Is it blurring?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 21, 2016
    [Business, Facebook] Highlights from my #SMMW keynote speech
    Research shows the 80 percent of marketers realize benefits in business awareness even in the first year of their effort. showed how several small and large businesses are doing content mash-ups to create new and compelling content. What a great event. So I know I needed to deliver a talk with high energy from beginning to end. Reach.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 29, 2013
    [Business, Facebook] The World Has Changed. Has Your Marketing?
    This week I am joining hundreds of B2B Marketing colleagues at the annual conference for the Business Marketing Association. Only customer-focused, social businesses that deliver entertaining content can succeed. All this is putting new pressures on today’s B2B Marketing leaders. The interface of marketing and IT / technology.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 4, 2015
    [Business, Facebook] The Real Key to Social Sales is Common Sense
    Craig has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager, division sales manager, national sales manager, district manager, and as a business owner. He is the managing partner of Adaptive Business Services in Boise, Idaho which owns and operates NetWorks! Craig Jamieson.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 21, 2015
    [Business, Facebook] Social Media Influence Marketing: Why Include Blogs
    Twitter | Facebook | Google+ | LinkedIn |. Social Media Influence Marketing: Why Include Blogs by Raymond Morin - Maximize Social Business. With over 350 blog posts shared every minute through social networks, and nearly 200 million blogs in the world, the blogosphere is both an inexhaustible […]. Author information.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 27, 2013
    [Business, Facebook] How To Create Epic Content Marketing
    Some businesses think storytelling is about explaining what you sell or telling people what you do. While we, as content consumers, are having fun creating and consuming all of this content that moves around the world in milliseconds, marketers and businesses are struggling. Stories are nothing new. And LESS of the content they ignore.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 18, 2015
    [Business, Facebook] You Need To Dish Out Delicious Content!
    Are your customers sampling your small business from the comfort of their smartphone? So, let’s use a restaurant as an example for how small businesses can approach their content marketing strategy. Are you helping your customers feed your small business’s bottom line with the right social media and content marketing strategy?
  • SAZBEAN  |  SATURDAY, AUGUST 10, 2013
    [Business, Facebook] Top Internet marketing strategy links for the week of Aug 10, 2013
    News & Notes Business internet marketing Marketing and Advertising search engine optimization Social Media Top Rank Blog) Website Launch Checklist: 25 Things to Test Before Your Site Goes Live (Search Engine Watch) The post Top Internet marketing strategy links for the week of Aug 10, 2013 appeared first on Sazbean.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 16, 2013
    [Business, Facebook] Don’t Be a Data Creep: Use Data to Add Value
    First, while searching for barstools, I visited this page on the Crate&Barrel website: Next, I was distracted by Facebook, and navigated away from the site. Crate&Barrel, however, used retargeting ads on Facebook to remind me about my potential purchase:  . Facebook Lookalike and Custom Audiences. Retargeting Ads.
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 17, 2011
    [Business, Facebook] Another 18 Awesome B2B Social Media Statistics
    Channels : Among surveyed B2B marketers who conduct social marketing, 26% cite LinkedIn as their single most important social tool, 20% cite Facebook, 19% cite blogging, and 14% cite a customer community as their top tool. B2C are more focused on Facebook and B2B are more focused on LinkedIn and video. Source ). Source ). Source PDF ).
  • ACT-ON  |  TUESDAY, NOVEMBER 10, 2015
    [Business, Facebook] Earned Media: What It Is & Why You Want More of It
    If you’re a little hazy on what earned media actually is, though – much less whether it’s right for you and your business – you’re not alone. The digital era brought a brave new world of options and ways to spend:  search engine marketing, pay-per-click, native ads, and even new ad types on social channels such as Facebook. Paid media.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 23, 2015
    [Business, Facebook] Personas Are Great (Except When They Suck)
    While I made these examples up, I promise you that I have seen plenty of million dollar personas that look just like this: This is “Business Decision Maker Bob.” Check out Mashable or HuffPo or Business Insider. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates.
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Business, Facebook] 20 Stats Every Global Social Media Marketer Should Know
    Source: Kampanje ) Tweet This Stat! 8) In Russia, however, you might target early adopters with Facebook, who also tend to be young, global-minded, and have money. Users who use social media a lot tend to be on Facebook, while light users tend to be on YouTube. Source: Business 2 Community ) Tweet This Stat! Nobody knows how.".
  • SAZBEAN  |  SATURDAY, OCTOBER 8, 2011
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of October 9, 2011
    Two Must-Reads About Blogging  (Small Business SEM). New Facebook: What It Means for Local Marketers  (Mashable!). Why Your Brand Needs To Be More Visible On Facebook  (All Facebook). Keeping Your Clients Loyal, From Wherever You Are  (Harvard Business Review). Why Your Brand Is Everything  (ProBlogger).
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 13, 2013
    [Business, Facebook] Four Things to Add to Your Marketing Plan
    Or, maybe your story is about the way you started your business or who you are (a family business, a business started by a single mom) or. Now more than ever B2B marketers must focus on their existing and prospective customers. Here are four key things you need to focus on your customers in your marketing plan for next year.
  • VISUALLY  |  MONDAY, FEBRUARY 8, 2016
    [Business, Facebook] 5 Things Spotify Can Teach You about Content Curation
    With a business model that allows customers to start and stop service at their leisure, Spotify is doing an amazing job of keeping them around. Spotify says that 55% of users connect to its platform through Facebook, allowing users to quickly connect with their Facebook friends through Spotify, and share what they’re listening to.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 1, 2012
    [Business, Facebook] Guy Kawasaki and 10 Experts Chime in on the Value of Google Plus – and How You Can Start to Leverage It
    is the best place to start learning how to leverage Google Plus for your business or yourself. To look at Google Plus today is to look at the Twitter of yesteryear – and that is where our journey begins to understand the value of G+ – and how you can start to leverage it for your business or yourself. What the Plus! Choice.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 25, 2014
    [Business, Facebook] Drive Social Media Traffic to Your Crowdfunding Campaign
    In the current financial climate raising the necessary funds to expand your business or launch, a new product can be incredibly tricky.  So, what do you do if you are a young, innovative, creative company with an amazing product or service, an engaged and excited customer base, and the desire to grow? Social Media Traffic Generation
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 2, 2011
    [Business, Facebook] How B2B Companies Can Use Google +1 for Recommendations
    If this sounds like the Facebook Like button, that’s correct, but there is more power in this feature if it is adopted. Instead of updating a Facebook profile one time or leaving a trail of likes on sites across the web, the Google +1 shows up when people are looking for information using search. Go to [link]. 2. CSV file). 3.
  • DIGITAL B2B MARKETING  |  MONDAY, JULY 1, 2013
    [Business, Facebook] LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?
    However, for B2B marketers looking to reach specific business audiences, it just might be the best social advertising option yet. Have you felt like social advertising just wasn’t right for your B2B marketing? If so, LinkedIn’s new Sponsored Updates may just change your mind. Social Advertising, With LinkedIn Targeting. Your Turn.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 10, 2014
    [Business, Facebook] 9 B2B Marketing Lessons from Judging Online Campaigns
    Marketing Goals Must Align with Business Goals. While those goals may be important to the marketing team, you also need goals that relate to the high level business goals. These are the things that have material impact on the business. 2. Can you get more people to like your Facebook? Did you grow your business?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 11, 2011
    [Business, Facebook] Interview: Joe Pulizzi On the State of Content Marketing
    Facebook pops up a lot. Facebook, like the others, is a powerful social media tool that works for some and not for others. Facebook has been the next new thing for a few years now. Interview: Joe Pulizzi On the State of Content Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • JUNTA 42  |  SATURDAY, JULY 25, 2015
    [Business, Facebook] This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto
    Next, we discuss two research studies that show customers favor doing business with trustworthy organizations that have clearly articulated values; we explain how content marketing strategy fits into the picture. The lesson for content marketers: Get rid of clichés and business jargon in your communications. advertisers.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 17, 2013
    [Business, Facebook] 160 MORE Free Stock Photos You Seriously Need to Download Now
    Admittedly, they lacked diversity and more business-style shots. That''s why we''re pleased to share 160 completely new, completely free, business-themed stock photos that you can download and use today -- without any payment or any image credit required. But while those free stock photos were popular -- they weren''t exactly perfect.
  • MARKETRI  |  TUESDAY, MARCH 26, 2013
    [Business, Facebook] 4 Timesaving Tools Even the Busiest LinkedIn Networker Will Love
    LinkedIn is more than just Facebook in a business suit. Perhaps most importantly, LinkedIn allows for easy touches that build business and relationships. Still, many professionals are not using LinkedIn to build meaningful relationships that could become the lifeblood of new business. Sound like you? Don’t worry!
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 14, 2013
    [Business, Facebook] Is Personal Branding The Future Of Marketing?
    These all led to my becoming a regular contributor to such sites as Forbes , Business Insider , Social Media Today and Business 2 Community. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. know mine surely is.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 23, 2016
    [Business, Facebook] How B2B Marketers Can Connect Offline and Online Marketing
    Additionally, connecting with customers online presents an opportunity to reach a new audience of people who could also be interested in your business because of the similarities with your existing customers. All  However, Facebook advertising also offers more advanced targeting options to reach your existing database. Direct Outreach.
  • NUSPARK  |  THURSDAY, DECEMBER 16, 2010
    [Business, Facebook] What Is Lead Management?
    Lost in the shuffle of all of those marketing tactics you are trying to get a handle on for your business (Twitter, Facebook, Pay-per-click, SEO, email campaigns, website design) is the concept of Lead Management. Think about your business?  Do you have a sound process for lead generation?  What happens when you get a lead? 
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 8, 2015
    [Business, Facebook] Challenger Marketing: How To Succeed In Today’s B2B Battleground
    Challenger marketing aims to “un-teach” customers something they already know or believe about how their business currently operates, to change the customers’ direction in the buying process in the marketer’s favor. We need to first understand customers’ business better than they know it themselves. But first. How do marketers do that?
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 21, 2015
    [Business, Facebook] Volunteer Tourism Organizations are Leveraging Social Media
    There are a variety of businesses […]. Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Volunteer Tourism Organizations are Leveraging Social Media by Debbie Miller - Maximize Social Business. Have you ever considered traveling abroad to volunteer? Author information. Debbie Miller. Hospitality Industry. services.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 18, 2015
    [Business, Facebook] Big data for marketing? You ain’t seen nothing yet.
    As the technology becomes cheaper, security firms may even offer free monitoring to small businesses because of the value of the data they are able to collect and monetize separately. Note beacon technology from firms like Facebook, if adopted, could accomplish something similar). 3. Data consolidators are big business today.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Business, Facebook] New Social Media Marketing Benchmarks: How Does Your Company Stack Up?
    And then there’s Facebook, with 1.35 with a "b." In other words, Facebook''s user base is just a hair smaller than the population of China, the most populous country in the world (with about 1.37 That''s why we created the 2015 Social Media Benchmarks Report , which uses data from 7,000+ businesses. 284 million. That''s billion.
  • SAZBEAN  |  SATURDAY, APRIL 28, 2012
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of April 28, 2012
    Twitter Acronyms You Need To Know  (Business Insider). Drivers of Business Innovation  (Small Biz Trends). 13 Things You Never Knew You Could Do On LinkedIn  (Business Insider). What’s Your Biggest Small Business Challenge? Grow Your Business by Changing Habits  (Harvard Business Review).
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 13, 2015
    [Business, Facebook] How to Start a Guest Blogging Program (Even if You Don’t Have Big Name Pull)
    Holly is passionate about implementing business strategies and visual engagement solutions that result in rapid revenue and happy clients. Twitter | Facebook | LinkedIn | Pinterest |. How to Start a Guest Blogging Program (Even if You Don’t Have Big Name Pull) by Holly Chessman - Maximize Social Business. Holly Chessman.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 6, 2013
    [Business, Facebook] Teens increasingly moving the conversation to Twitter
    For some time, I’ve been hearing that younger people are moving away from Facebook and congregating on Twitter for two reasons: 1) Mom probably isn’t on Twitter. 2) It’s a great place to follow favorite celebrities. Any idea what could have happened last year? Illustration courtesy Flickr CC and Rosaura Ochoa.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 11, 2015
    [Business, Facebook] How to Create the Right Content at the Right Time: 6 Tips to Get You Started
    Most businesses will capture data on people who have used their services or bought their products in the past to draw up a generalised picture of potential customers. It can even tell you the amount of time a specific audience spends on Facebook and the time of day they are accessing it. Timing is everything. Increase brand awareness.
  • JUNTA 42  |  THURSDAY, MAY 7, 2015
    [Business, Facebook] No Subscription Goal for Your Content Marketing? Prepare to Be Ignored
    As you may or may not know, I grew up in business-to-business publishing. Our fans on Facebook or our followers on Twitter should be viewed as they are – temporary subscription opportunities with whom we can try to build relationships. And the research confirms my personal findings. This has to change. million subscribers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 23, 2013
    [Business, Facebook] Shut up and blog: How to create endless ideas for content!
    My friend Alex Lavidge described an experiment on a Facebook post — For the next 100 days he’s going to hand-write notes to people who have impacted him. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. People.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 14, 2013
    [Business, Facebook] Big Data For Marketing? It’s All About The Questions
    So here I will look to a few of the “experts” on how to take advantage of all this data and turn it into real business insights that drive real business value. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates.
  • INBLURBS  |  WEDNESDAY, JULY 11, 2012
    [Business, Facebook] How to empower your Real Time Marketing and PR with Traditional Medias trust
    To get the word out about your business, products and your services becomes an increasing challenge in today time. More and more businesses focus on online marketing, social media marketing and online business lead generation. This is valid for business to consumer (b2c) and for business to business (b2b) related industries.
  • CONVERSIONATION  |  SUNDAY, MAY 22, 2011
    [Business, Facebook] Content Marketing: What Content People Share And Why They Do It
    However, in trying to answering it, one can find a lot of value for his business and “target groups” in this social media and multi-channel marketing age where content plays an increasing role and content marketing is a hot topic. From the user viewpoint this is a valid argument, for businesses and especially SEO it is not.
  • WEBBIQUITY  |  MONDAY, JANUARY 9, 2012
    [Business, Facebook] Best Twitter Tips, Tools and Tactics of 2011
    Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Dave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 20, 2010
    [Business, Facebook] A fascinating “hardcore” B2B social media success
    Business statistics. Share this on Facebook. The case exemplifies an integrated approach to CRM, customer research, SEO, web design, content development, and social media marketing that I think you’ll enjoy! BACKGROUND. Their core product TradeNet, an e-commerce platform connecting industry buyers and suppliers. STRATEGY.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Business, Facebook] Does Marketing Get No Respect?
    Advertising is an effective technique for any business that can afford it. Inside some businesses, Marketers get no respect. They understand that marketing has always been about the conversation – a two-way dialogue between the business and the consumer. All with the belief that serving customers, serves the business.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 11, 2015
    [Business, Facebook] You Want to Attract Chinese Tourists, Target their Community!
    Twitter | Facebook | LinkedIn |. by Olivier Verot - Maximize Social Business. Chinese tourists are mainly composed of above average tech savvy earners that are constantly connected online. Over 83% of Chinese tourists go online using their mobile phone and average 25 hours per week online (Reuter). Author information. Olivier Verot.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 2, 2015
    [Business, Facebook] Is Social Sales About Contacts, Context, Content or Conversions?
    Craig has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager, division sales manager, national sales manager, district manager, and as a business owner. He is the managing partner of Adaptive Business Services in Boise, Idaho which owns and operates NetWorks! Craig Jamieson.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 10, 2012
    [Business, Facebook] 12 Compelling B2B Social Media Slideshare Presentations
    10 Ways to "Solve" Facebook for B2B. Creating a Social Business for B2B Companies. B2B marketers give lots of presentations in today’s work environment, and are always looking for inspiration for new ideas and new ways to present those ideas. Share your best work with us in the comments. B2B Content Marketing Trends.
  • HUBSPOT  |  MONDAY, SEPTEMBER 24, 2012
    [Business, Facebook] A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates
    Think about it -- you could post an update to Facebook once every 40 minutes, and if there are 20 other posts between yours, it won't seem like your content is overwhelming. Facebook : Shares are at their highest during the weekend. Facebook, on the other hand, saw more activity during the weekends. The General Guideline.
  • SYNECORE  |  MONDAY, FEBRUARY 18, 2013
    [Business, Facebook] 4 Steps to Get Started with Integrated Digital Marketing
    Think: If I were shopping for (fill in the blank), what circumstances would lead me to choosing (your business)? Pick and Choose - Now that you’ve gotten into the mindset of a buyer, set your business up to meet the consumers most likely to need your service or product. Invest time in interacting with consumers in these spaces.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Business, Facebook] A Handy Guide to Optimizing Your Social Media Channels
    One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers. Facebook.
  • BIZNOLOGY  |  FRIDAY, JANUARY 27, 2012
    [Business, Facebook] Google’s “Search Plus Your World” Is Heavy Handed…So What?
    The truth is that Google is a business not a government entity. Unfortunately, most of these pundits aren’t either, because the real social data from the big boys, Facebook and Twitter, is not fully available to the search engine due to the fact that they cannot come to agreements on payment for that data.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 31, 2015
    [Business, Facebook] 3 Insightful Influencer Marketing Examples Brands Can Learn A LOT From
    The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. This is a sponsored post written by me on behalf of Tomoson. All Author information.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 24, 2010
    [Business, Facebook] Blogger’s Block Strikes Blog Squad…Blogger Bites Back
    Share this on Facebook. Related posts: Blog Content: Are you personal… or all business? Grrrrr… I’m going nuts. admit lately it’s been taking me more than hour to post. Some days longer. You can solve your blogging blues with all the tips in this program. Have I changed my mind about how nifty blogging is?
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 14, 2013
    [Business, Facebook] How Would You Answer “Why Does Most Marketing Stink?”
    For those of us in marketing and business leaders everywhere, these figures can serve as a kick in pants. ” To see the impact of this trend, all business leaders should check out “ the one chart everyone in marketing needs to understand.” Ineffective marketing is having an effect on every aspect of the business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 17, 2016
    [Business, Facebook] Use This Agenda For Your 2016 Content Marketing Plan
    Business Objectives. Step One: Business Objectives. So, objective #1 for tying content to business goals is sales. These objectives may also help in other areas, but it’s best to start with figuring out how you can tie your content marketing plan to business goals and wins. Step One: Business Objectives.
  • HUBSPOT  |  FRIDAY, JULY 22, 2011
    [Business, Facebook] Google+ Attracts 20 Million Users in 3 Weeks [Infographic]
    To help put this user growth into perspective, Leon Håland created a graph to show the paces at which Google+, Facebook, and Twitter all hit 20 million users. All Things D is reporting that Google will soon lunch and Games on Google+ to directly compete with Facebook. Google+ is hot. Marketing Takeaway. Connect with HubSpot
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 29, 2012
    [Business, Facebook] Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?
    Do you use social media like  Facebook ,  Twitter  or  LinkedIn ? Harvard Business Review blogs. Some days I’m spending not as much time on LinkedIn or Facebook or Twitter. Business Blog Writing and Content Marketing: Come on, light my fire! Audience’s Interests, Needs, and Wants?" They won’t stay. Wikipedia.
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Business, Facebook] BuzzFeed, The New York Times & The Huffington Post: Which Popular Media Sites Succeed With Certain Audiences? [New Data]
    Which domains have the most engaged audiences in five verticals: women, politics, business/finance, science, and technology? Additional findings revealed: The Huffington Post had the second most shared article in the business/finance vertical. In total, these articles earned more than 58 million social shares. politics and science).
  • WEBBIQUITY  |  WEDNESDAY, NOVEMBER 6, 2013
    [Business, Facebook] Need More B2B Sales Leads? Ignore This Research
    Business buyers obtain information from multiple online and offline sources when making significant purchase decisions. Both the email and web-hosted version of the newsletter should contain social links,  encouraging readers to share the content on Twitter, LinkedIn, Facebook or other social networks.
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 22, 2012
    [Business, Facebook] 4 Ways to Use Storytelling for B2B Social Media
    In this story type, as well as all others, be authentic and avoid business buzzwords. Consider how any of this content can be added to your B2B company Facebook timeline. 2. We know that people do business with those that they know, like and trust and this is a great way to build up the trust with your team. Company History.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 3, 2015
    [Business, Facebook] Millennials Hate Ads! Want This Instead
    Building a community around your brand is crucial to the success of your business. 42% of millennials said they are interested and want to get involved in helping businesses build their future products and services. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Community Matters.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 14, 2015
    [Business, Facebook] Everybody Writes — My Interview With Ann Handley
    Short answer: It’s designed for content marketers and business organizations – not novelists or essayists or journalists. Read Content Rules if you’re trying to figure out how to create an inbound marketing strategy for your organization – where to start, how to create a content marketing program that actually drives business. They do.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 16, 2012
    [Business, Facebook] 7 Reasons Your Content Marketing Strategy Isn’t Working
    Facebook, Twitter, Google+, and LinkedIn are all great places to post links to your blog posts, ebooks, and webinars.  Avoid these mistakes, and you’ll be well on your way to driving more traffic and better business in no time. Guest post by {grow} Community Member Sarah Goliger. You’re targeting the wrong audience.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 28, 2015
    [Business, Facebook] The Top 10 WordPress Contact Forms
    Creating the perfect form can be challenging but is an essential part of your business, get it right and you’ll receive more enquiries! business owner, social media consultant, internet mentor and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines.
  • SYNECORE  |  MONDAY, DECEMBER 10, 2012
    [Business, Facebook] Google+ Communities: Good for Users, Marketers, and Google
    With design and functionality representing a kooky hybrid between Facebook and LinkedIn groups and Pinterest boards, Communities is good for users, marketers, and of course, Google. Businesses can start new groups on Communities, building them up by interacting with interested parties. Let me explain. USERS: THANKS FOR THE EXPERIENCE.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 9, 2015
    [Business, Facebook] Applying Content to the Social Sales Process
    Craig has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager, division sales manager, national sales manager, district manager, and as a business owner. He is the managing partner of Adaptive Business Services in Boise, Idaho which owns and operates NetWorks! Craig Jamieson.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 8, 2013
    [Business, Facebook] To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results
    Sharing your video on Facebook and Twitter works to generate engagement via comments and shares, but only if the segments you’re targeting use these mediums. Places Where Including a Video Will Boost Results is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Spice up a blog post.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 18, 2012
    [Business, Facebook] How to Generate Social Traffic Using StumbleUpon
    Almost 2 years ago, a small website with only 12 million users managed to surpass Facebook, the social media king that had 600 million users at the time, as the number one traffic generating social media network. Rather, StumbleUpon works best when paired with other social networks, such as Facebook or Twitter. So how does this happen?
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 20, 2015
    [Business, Facebook] 6 Essential Customer Experience Questions You Must Answer
    When he’s not helping business-makers navigate through complex marketing challenges, Joseph enjoys reading, working out and traveling just about anywhere…anywhere you can get a digital signal, that is. Think about a recent mediocre customer experience, if you are struggling with this, think about a bad one. What made it less than ideal?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 17, 2013
    [Business, Facebook] 20 of the world’s most entertaining Twitter bios
    daplusk. I’m here to avoid friends on Facebook. Wearing the entrepreneur hat this week and starting a new business. Two years ago I began collecting funny Twitter bios. Clearly, I have too much time on my hands. Here are some of my recent favorites: @crazyadventures. Married to the luckiest man alive. wife. I mom. I run. write.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 28, 2014
    [Business, Facebook] 10 Best Practices in Content Marketing Strategy Learned from #TsunaguJapan
    Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. This is a sponsored post written by me on behalf of Tsunagu Japan. All opinions are 100% mine. Content Marketing
  • INBLURBS  |  FRIDAY, FEBRUARY 20, 2015
    [Business, Facebook] 20 tips for Instagram brands!
    Whether through lack of content, ideas or time (or all that at a time), many brands on the social network decide to give up or abandon it in favor of more platforms generating benefits, such as may be a Facebook or Twitter. He graduated from Bern University of Applied Sciences with a bachelor’s degree in Business Information Technology.
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Business, Facebook] Twitter Tests Out New, More Visual Layout
    it looks a lot like a Facebook profile, doesn''t it? Facebook rolls out trending topics -- just like Twitter. Google+ lets users turn posts into ads -- just like Facebook and Twitter. Why choose, say, Twitter over Facebook? Here''s what it looked like: Look Familiar? As Mashable pointed out. But also. What''s Different.
  • INBLURBS  |  WEDNESDAY, FEBRUARY 12, 2014
    [Business, Facebook] 5 Things you must know before Buying a Web Content Management System
    If you feel that these features will help you better manage your ecommerce store or business website, you need a WCM solution. For large business organizations that have a large number of stakeholders, the following questions are significant: Will your employees use the WCMS to collaborate and create documents? WYSIWYG editor.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 17, 2015
    [Business, Facebook] Social Media Influencer Marketing: More Than Just Popularity
    The concept of the social media influencer marketing has never been really popular with agencies and businesses. Twitter | Facebook | Google+ | LinkedIn |. Social Media Influencer Marketing: More Than Just Popularity by Raymond Morin - Maximize Social Business. Suddenly, bloggers are writing about marketing influence.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 17, 2013
    [Business, Facebook] 10 Common Sense Ideas To Raise Your Klout Score
    And we are moving to a need to activate the entire social business landscape. That means marketing needs to work with the business to help it become more social, to engage with the online community and to help our employees grow their personal brands. And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Business, Facebook] 10 Data, Cloud, and Social Takeaways From Oracle OpenWorld 2013
    At each keynote we heard from some of the biggest, global companies with unique business models, each telling a story about how data, cloud, and social are helping the way their company does business. With more than 60,000 attendees, the event highlighted session content relevant to every line of business title. – Oracle.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 27, 2013
    [Business, Facebook] Online Content Marketing: Let’s Put the “We” Back Into Weblog
    I get calls from small business professionals who want to start a blog or an e-newsletter. As for LinkedIn and Facebook , they’re baffled why people don’t interact with them. Content should be focused on readers, not you and your business. Business Blog Writing and Content Marketing: Come on, light my fire!
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 6, 2011
    [Business, Facebook] HOW TO: Deal With Bad Clients
    Since forming more than 100,000 corporations and LLCs across the U.S, she has built a strong passion to assist small business owners and entrepreneurs in starting and protecting their business the right way. LIKE the CorpNet.com Facebook page for exclusive discounts and giveaways! Been there, done that. by Nellie Akalp 13.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 23, 2014
    [Business, Facebook] Social Media Marketing Automation Dos and Don’ts
    If you’ve got your hands full managing the day-to-day operation of your business, sometimes posting on Twitter or Facebook is the last thing on your mind. Some businesses pause automated tweets during natural disasters or other events. Different platforms have different benefits, and some businesses use more than one.
  • INBLURBS  |  WEDNESDAY, DECEMBER 7, 2011
    [Business, Facebook] 3 Ways how to profit from your Daily Deal Sites marketing
    BuySellAds reports that 82% of businesses are unsatisfied with Daily Deal Sites. They specially indicate that they are not stratified with the amount of repeat business they generate after running a daily deal. And like all marketing activities your business is doing you need to do it the smart way to profit from it!
  • HUBSPOT  |  WEDNESDAY, JUNE 3, 2015
    [Business, Facebook] Pinterest Announces Buyable Pins
    Here’s a quick rundown on Buyable Pins and how they affect you, both as a consumer and a business. How Can Your Business Get Involved? Pinterest has started a waitlist for businesses to sign up to be notified when future integrations are launched. What Does This Mean for Your Business and Ecommerce? on iPhones and iPads.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 15, 2015
    [Business, Facebook] Driving Long-Term B2B Growth with an Omni-Channel Presence
    As digital communications platforms change the way people communicate with each other, businesses have tried to keep up, using new capabilities to give customers more choices in how they interact with companies. toll-free customer support line open only during local business hours used to be the norm. Guest post by Robert C. Johnson.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 3, 2014
    [Business, Facebook] 3 Traits Of Superstar Marketers
    have long believed that empathy is the secret to success in the age of social business. recent  Harvard Business School study  showed that a 5% increase in customer retention produced a 25% to 95% increase in profits. What separates the best marketers from the rest? Fortune has always favored the bold. Bold Action and Risk Taking.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 13, 2012
    [Business, Facebook] Big Data For Marketing: I Want My Real-Time Dashboard
    The businesses that can harvest and take advantage of big data will prosper and win in today’s hyper-competitive, social-driven and mobile-accessed economy. And third, we need to hire the knowledge and expertise required to use these insights to move our business forward. “Data is the new oil.” Is this possible?
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 14, 2015
    [Business, Facebook] Use Voice and Emotion for Positional Content
    At present he is responsible for various marketing and social business objectives that emerges from his twelve year-old consulting practice named Big Block Studios. Twitter | Facebook | LinkedIn | YouTube |. Use Voice and Emotion for Positional Content by Justice Mitchell - Maximize Social Business. And that’s okay.
  • ACT-ON  |  TUESDAY, MARCH 29, 2016
    [Business, Facebook] 7 Myths About Social Selling That You Probably Believe
    They specialize in one aspect of one platform – like Facebook advertising , or LinkedIn groups. Start by: Set up your profile pages on the major platforms (LinkedIn, Twitter and Facebook). Maybe you’ve got a report or study that directly relates to their business. It is the primary business social media platform, right?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 13, 2013
    [Business, Facebook] 3 Email Strategies to Engage Subscribers and Impact Marketing Results
    But just like a Twitter or Facebook user can “block” requests and content from popping up in their feeds, it’s that easy to unsubscribe, add to spam, and vanquish communication from anyone who doesn’t warrant inbox space. by Amanda Batista | Tweet this. And once you’re entered spamdom, it’s virtually impossible to get out. Not likely. 3.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 24, 2015
    [Business, Facebook] Three marketing truths for an information dense world
    The Content Code book describes the six possible ignition strategies a business can use. 2. Facebook tells us that one-half of one percent of a brand’s fans share their content. The Content Code book describes the six possible ignition strategies a business can use. 2. Content is the starting line, not the finish line.
  • SAZBEAN  |  SATURDAY, JANUARY 28, 2012
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of January 28, 2012
    Stop Trying to Delight Your Customers: The Idea in Practice (Harvard Business Review). Signs Your Facebook Marketing Needs To Get Serious (All Facebook). Here are the top Internet strategy, marketing and technology links for the week of January 28, 2012…  . Social Media Trends With Benefits in 2012  (Marketing Profs).
  • WEBBIQUITY  |  MONDAY, AUGUST 19, 2013
    [Business, Facebook] Nine More Expert Guides to Local SEO
    Local search rankings are vital to businesses that rely on drawing customers from within a radius of a few miles. But even if your business is b2b-oriented or global, optimizing for local search makes sense. How to Optimize Your Business For Local Search and Social Marketing by Quick Sprout. ** 5 STARS. by MarketingSherpa.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Business, Facebook] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. And no matter what size budget you may have.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 5, 2014
    [Business, Facebook] 6 Social Media Marketing Myths to Avoid
    As reliance on Facebook, Twitter, and other social media platforms continues to grow, business owners and marketing managers must educate themselves on the myths and realities of social media marketing. And if you’re a B2B marketer, Forrester tells us all business decision makers use social media, regardless of age.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 12, 2012
    [Business, Facebook] Case study: IKEA launches social offer to drive sales
    By win-win, I mean that the user gets something he or she wants by doing something that you, the business, wants. As this article details, IKEA first set a clear business goal: increase the ticket size (amount per transaction) of sales. The bottom line is whether they met their business goal. Oh, and guess what?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 4, 2011
    [Business, Facebook] Social Media Conversation. Yes, but at what cost?
    There were some outstanding blog posts last week that explored the idea of the SPEED of social media communication changing traditional business models. This rapidly breaks down barriers and eliminates the shroud of mystery that businesses have used as an advantage for centuries. This was social dialogue at its best. But at what cost?
  • HUBSPOT  |  TUESDAY, JANUARY 22, 2013
    [Business, Facebook] 6 Ways Social Media Marketing Is Changing (For the Better)
    And we were there for the emergence of “pinning” (no longer just a wrestling term), the broad use of Twitter in crisis reporting, and seemingly countless redesigns of the Facebook Wall, err. Just days after that announcement, we also learned about Bing's initiative to add 5x more Facebook content to its search results. Timeline.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 3, 2013
    [Business, Facebook] 7 Tips For Social Media Optimization
    But, SMO is no longer limited to marketing and brand building for organizations, but has grown to encompass many different departments within the organization such as Human Resources, Client/Customer Satisfaction, product development, Business Development and Sales. Below are a few things to consider that I have noticed when discussing SMO.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 7, 2012
    [Business, Facebook] The New, Old Rules for Winning Fans and Influencing Followers
    It makes them good business. Why The Most Important Part of Your Brand is Invisible Social Media Good Samaritan donates tweets to save businesses. By {grow} Community Member John G. Olson. Dale Carnegie. heard Guy Kawasaki speak recently about the need to enchant others to bring influence in the digital age. about had it!” John G.
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