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  • CONVERSIONATION  |  THURSDAY, JULY 21, 2011
    [Business, Facebook] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
    Many businesses underestimate that. In many other businesses, sales reps continue to play a very important role from the early buying process stage onward and are involved, as consultants, in lead generation and even setting cross-divisional marketing and communication priorities. Of course, it’s not the only division in most cases.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 6, 2014
    [Business, Facebook] How To Break Through The Noise With The 3 Vs Of Content Marketing
    Despite the fact that every business is producing content, too few brands have a documented strategy. Once a business has documented their content marketing goals, success comes down to things like the volume of posts, the variety of the content and the value it provides your audience. Volume. Variety. Value. Videos on YouTube.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 23, 2013
    [Business, Facebook] Shut up and blog: How to create endless ideas for content!
    My friend Alex Lavidge described an experiment on a Facebook post — For the next 100 days he’s going to hand-write notes to people who have impacted him. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. People.
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 16, 2010
    [Business, Facebook] Winning With Customers – B2B Playbook Review
    Published studies measure customer engagement, customer loyalty, and customer retention, and the resultant lift on your business.    Gallup studies, for example, “…reveal that customers who are fully engaged represent an average 23% premium in terms of share of wallet, profitability, and relationship growth than the average customer.” 
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 27, 2011
    [Business, Facebook] Manufacturers: 5 Reasons Why Content is King
    It’s more than a posting on Facebook or your lates blog post. recently read a post by John Jantsch , author of Duct Tape Marketing, called 5 Types of Content That Every Business Must Employ that I thought made several good points. Sure you’ve heard it before that content is king, but what does that really mean?
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 18, 2012
    [Business, Facebook] The Content Marketing Echo Chamber
    believe the forces of Content Marketing and Social Business  have made great strides in 2012 and will continue to move forward in 2013. Many content marketing and social media programs serve only to promote products because their managers are saying “we are in the business of selling products.” Social Media? Brand noise.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 17, 2013
    [Business, Facebook] Lattice Engines Automates All Steps in Prospect Discovery
    'There’s nothing new about using public information to identify business opportunities: it’s why lawyers chase ambulances and bankers phone lottery winners. businesses, checking daily for changes. The company also monitors Twitter, Facebook company pages, Quora, and LinkedIn profiles of people within each sales person’s network.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Business, Facebook] 6 Ways to Make Social Measurable
    Through the numerous first- and second-degree connections social networking has made visible, businesses can leverage peer-to-peer influencing to create and maintain valuable relationships. Notice that on the right, you can “like” the page on Facebook, tweet it on Twitter, or “Share” it on LinkedIn. Campaign Visits. Interactions.
  • HUBSPOT  |  WEDNESDAY, AUGUST 4, 2010
    [Business, Facebook] The 4 Hottest Social Media Marketing Trends Explained
    Groupon and its competitors partner with businesses to offer members a product or service at a major discount (40% off or more). Groupon is essentially providing businesses with the opportunity to acquire a guaranteed sized group of customers. When deciding if collective buying is right for your business, consider scale.
  • VIEWPOINT  |  TUESDAY, MARCH 22, 2011
    [Business, Facebook] B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?
    an independent research and publishing firm focused on customer-centric business management, and Founder/Editor-in-Chief of CustomerThink.com , the world's largest community dedicated to customer-centric business. To most of the vendors that I engaged with, I was just another not-very-valuable small business buyer. Improved?
  • EMARKETING STRATEGIST  |  TUESDAY, JUNE 22, 2010
    [Business, Facebook] How to Use HARO for Publicity & More! (Part I)
    An experienced PR firm will cost you thousands of dollars a month which is a higher entry point than most small businesses can afford. Helpareporter.com is a publicity resource every small business can use. HARO was started as a Facebook Group by PR guru Peter Shankman in November, 2007. Business and Finance. More lists.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, FEBRUARY 9, 2014
    [Business, Facebook] Life Enrichment: what does it mean?
    With that background and the individual’s comment, I decided to post on my Facebook page the question: Life Enrichment: what does it mean to you? operationalizes” business and sales management systems and processes that pull revenue out of the doldrums into the fresh zone. 'Life Enrichment: what does it mean? www.AcumenManagement.com.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 25, 2015
    [Business, Facebook] What Marketers Need to Know About the Pinterest Update
    As one of the younger siblings in an elite social media family, Pinterest has the distinct advantage of learning from it’s older siblings like Facebook and Twitter what works and what doesn’t, what turns users on and more importantly, with pinners what turns then off. The 411 on Promoted Pins. So how exactly do Promoted Pins work?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 21, 2012
    [Business, Facebook] Will the social web fuel international cooperation or catastrophe?
    One case study illustrated how cultural communication differences resulted in a tragic plane crash when a South Korean style that is deferential to authority clashed with the style of busy New York air traffic controllers bossing people around. So should we expect this to happen as an everyday occurrence in our online world? Tweet. by Mark W.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 18, 2013
    [Business, Facebook] 5 Steps for a Most Excellent Google Hangout
    Tweet about it, post it to Facebook, write a blog about it, then put a bit of paid promotion behind each tactic. Note that if you are running a Hangout from your business G+ page, the Toolbox apps do not work. Have you hosted a successful Google Hangout for you business? by Jason Miller So you want to host a Google hangout? Before
  • WEBBIQUITY  |  THURSDAY, JUNE 30, 2011
    [Business, Facebook] Enterprise Social Media and Personal Branding
    Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate&# brand. If anything, personal branding for key public- and customer-facing individuals is even more important in big businesses than in small firms or one-person shops. Oh yeah.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Business, Facebook] A Beginner's Guide to Retargeting Campaigns
    'We''d all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. However, since the goal is to make prospects aware of your business, impressions and engagement are acceptable metrics to track. How to Set up a Retargeting Conversion Campaign on Facebook.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 20, 2010
    [Business, Facebook] Tips for using online video to engage prospective buyers
    As a result, online video is an important channel for business to business marketing. Twitter, Facebook, Linkedin, Delicious, Digg, StumbleUpon, Reddit, etc. With more and more having high-speed internet connection, video is huge and growing more popular all the time. But we want to make sure you do it the right way.
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 29, 2010
    [Business, Facebook] Sarah Evans: Social Media Allows Us to Break Boundaries
    Why do you think that so many businesses are fearful or are struggling to come to terms with the social media world? Many businesses fear social media simply because they can’t control it and the fear of the unknown is overwhelming. Can social media work for business to business? An interview. Don’t over think it.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 23, 2011
    [Business, Facebook] B2B Marketing Trends I’m Thankful for
    Social media sites like Facebook, LinkedIn, Twitter, YouTube and Google Plus have indeed grown and allowed the average citizen platforms from which to voice their preferences. The cost of marketing has come down, providing more of an opportunity for small businesses to prevail over larger ones and reducing barriers for start-ups.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Business, Facebook] 6 Steps To Executing A Content Strategy
    Content Strategy is a very confusing topic in business and marketing circles. Whatever it is, you need to define that content strategy mission and also how that will translate into business results. You have to define which content and tactics are driving the highest levels of engagement and conversion to your defined business goals.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 16, 2012
    [Business, Facebook] Data Behind the Power of Evergreen Content, and Other Marketing Stories of the Week
    If your audience is primarily women or young adults, you should definitely consider using these platforms for business. This week, TopRank showcased Starbucks, Burberry, Nike, Audi, and GE as brands that are effectively using Instagram for business. This week, Facebook announced that Facebook Exchange is officially out of beta.
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 9, 2012
    [Business, Facebook] How Do You Get Your Readers To Share Your Blog?
    Let’s face it, the reason we all blog is because we want to share something that is relevant and might be useful in our readers’ day-to-day business. He even has his “Top 10 Lists” of both the best and worst words to share or not to on Twitter and Facebook. He’s done studies on what people share and why.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 10, 2014
    [Business, Facebook] How to avoid Google’s huge mistake
    The search giant often adopts a “Do what I say, not what I do” approach to its business, telling you not to do the very thing it’s doing. In its “Steps to a Google-friendly site,” Google advises webmasters and business owners to “Provide high-quality content on your pages, especially your homepage.
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Business, Facebook] The Ultimate Glossary: 120 Social Media Marketing Terms Explained
    Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. We're talking Facebook friends. link] ).
  • PAUL GILLIN  |  THURSDAY, OCTOBER 11, 2012
    [Business, Facebook] 15 Tips for Getting the Most From LinkedIn Groups
    For example, instead of saying, “This webinar on the benefits of platform as a service has particular relevance to business partners,” try “This webinar on the benefits of platform as a service looks interesting. The language we use on Twitter doesn’t fit well in the more generous confines of a LinkedIn or Facebook post. link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 6, 2014
    [Business, Facebook] 7 Ways social media has changed leadership
    'When I was in graduate school, I took what I thought was going to be a “filler” type of class in Business Leadership. Today, anybody with a computer can start a business. 4) Does the speed of business provide a mandate for kings instead of leaders? She had no previous business experience. Do we NEED to?
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 21, 2013
    [Business, Facebook] Getting Back to Basics In The Future of Marketing
    But after a few years, the business side of my brain left me restless.  I went to Harvard Business School to figure it all out, and found my passion in marketing and especially communications.  The distinction between business-to-business  and business-to-consumer marketing is fading really fast. What do they want?
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 11, 2013
    [Business, Facebook] 9 Internet Trends Charts You Need To See
    Key Consideration:  there will be tremendous business impact from the economic growth in China, India and other countries like Brazil and Russia. Key Consideration:  Like content, technology and innovation will become key differentiators for all kinds of business. Key Consideration:  Who is out there trying to disrupt your business?
  • MARKETRI  |  TUESDAY, MARCH 26, 2013
    [Business, Facebook] 4 Timesaving Tools Even the Busiest LinkedIn Networker Will Love
    LinkedIn is more than just Facebook in a business suit. Perhaps most importantly, LinkedIn allows for easy touches that build business and relationships. Still, many professionals are not using LinkedIn to build meaningful relationships that could become the lifeblood of new business. Sound like you? Don’t worry!
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 8, 2013
    [Business, Facebook] Event Marketing: How a technology start-up made a trade show splash booth-free
    Facebook page for Seymour. Raising funds for victims of Hurricane Sandy by encouraging participants to be “Seen with Seymour” and post their photo with Seymour on the Facebook page or Twitter feed. Articles on how queues affect customers and the retailer’s business, and how retailers can manage them. Here’s what happened.
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Business, Facebook] Twitter Tests Out New, More Visual Layout
    it looks a lot like a Facebook profile, doesn''t it? Facebook rolls out trending topics -- just like Twitter. Google+ lets users turn posts into ads -- just like Facebook and Twitter. Why choose, say, Twitter over Facebook? Here''s what it looked like: Look Familiar? As Mashable pointed out. But also. What''s Different.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 15, 2014
    [Business, Facebook] How to Create a Unique Social Hotel Experience
    Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the hospitality industry are using social media. Twitter | Facebook | Google+ | LinkedIn | Pinterest |. How to Create a Unique Social Hotel Experience by Debbie Miller - Maximize Social Business. Author information. Debbie Miller.
  • NNC SERVICES  |  WEDNESDAY, JANUARY 25, 2012
    [Business, Facebook] Social Media – a Friend With Benefits
    We drink our morning coffee while checking our Facebook page, we go to work and look for potential business partners on LinkedIn, and before buying something we read customers’ opinions posted on brand pages. For most of us social media has become a way of life. If a few years ago social networks were seen.
  • VIEWPOINT  |  MONDAY, SEPTEMBER 12, 2011
    [Business, Facebook] What I learned at Dreamforce 2011
    He is an experienced online marketing professional with a history of developing personalized, relevant, and timely communications to help businesses close more sales. ” Benioff quoted Facebook founder, Mark Zuckerberg by saying, “The way to delight customers is knowing who they are and what they like.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 12, 2012
    [Business, Facebook] Case study: IKEA launches social offer to drive sales
    By win-win, I mean that the user gets something he or she wants by doing something that you, the business, wants. As this article details, IKEA first set a clear business goal: increase the ticket size (amount per transaction) of sales. The bottom line is whether they met their business goal. Oh, and guess what?
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 17, 2014
    [Business, Facebook] The Top 200 Content Marketing Brands And Influencers
    Yahoo Small Business. Social Business. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'One of the biggest questions buyers ask in their online journey from awareness, to consideration, to selection is “who is influential?”
  • CONVERSIONATION  |  MONDAY, DECEMBER 10, 2012
    [Business, Facebook] Touchpoint and Customer Experience Mapping Made Easy
    Touchpoint Dashboard is a web-based touchpoint and customer experience mapping tool allowing you to map and visualize customer journeys and the different touchpoints for any given business model and all possible scenarios. Example of retention stage touchpoints “This is the age of the customer”. But it’s not because I didn’t want to.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 12, 2011
    [Business, Facebook] Content Marketing Tips: Get Your Stories Straight
    I’m interested in the stories we tell ourselves, and how that affects the online content we write for our businesses. When you tell a story about your business, about your clients, and about yourself, you impose your version of the story upon your readers. Share this on Facebook. One door closes and another one opens.
  • CONNECT THE DOCS  |  WEDNESDAY, DECEMBER 9, 2009
    [Business, Facebook] The Importance of Powerful Visuals in Content Marketing
    People now post over 14 million photos a day on Facebook. So the next time you’re preparing a key content marketing piece for your business make sure you invest enough time thinking about and preparing top-notch visuals. Content isn’t just about text anymore. Video content isn’t far behind. more clearly.
  • HUBSPOT  |  WEDNESDAY, APRIL 18, 2012
    [Business, Facebook] How to Design a Persona-Centric Website Experience
    After all, the main reason you even have one is to attract visitors that you can market to and later convert into leads and customers for your business, right? That's why it's so crucial to craft your website's design, content, and experience with your business' buyer personas in mind. Face it: your website isn't just about you.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 24, 2012
    [Business, Facebook] 31 Easy Ideas To Create Content Your Customers Want
    If you are trying to recruit social ambassadors for your business, you will undoubtedly run into the challenge from your colleagues that they don’t know what to write about. Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. “). Photo Source.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 12, 2013
    [Business, Facebook] Content And Technology Will Define The Future of Marketing
    relocated with Kelly from the Asia-Pacific region into Europe, and because our business is highly global a lot of my time is focused on the US market. And follow the conversation on  Twitter  (@ BrennerMichael  or @ ToddWheatland ),   LinkedIn ,  Facebook  or  Google+. Marcus Starke predicted the rise of the  science of marketing. Ann
  • DIGITAL VOICES  |  TUESDAY, NOVEMBER 12, 2013
    [Business, Facebook] SMACdown 2013: Who knew marketing solutions could be presented in boxing robes!
    Through these two business challenges, each team demonstrated that Social, Mobile, Analytics, and Cloud (SMAC) technologies when adopted in a combined and holistic manner can exponentially increase business productivity and deliver superior user engagement. Here are my three key takeaways from the SMACdown event.
  • CLIENT BRIDGE  |  MONDAY, SEPTEMBER 20, 2010
    [Business, Facebook] Software Tools for Inbound Marketing
    Whether people are talking about you or your business in a positive or no so positive way, you want to know about it. For example, you might integrate your blog with Twitter and your Facebook Page for easy content syndication. Popular content management systems for standard business implementations include Wordpress and HubSpot.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 5, 2014
    [Business, Facebook] 3 Trigger Marketing Tips To Improve Engagement
    The speaker was infuriated, but instead of yelling, he explained to the hotel manager that by raising the price he would not only lose the speaker’s business, but the business of the speaker’s attendees and followers. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam.
  • DIGITAL VOICES  |  TUESDAY, SEPTEMBER 10, 2013
    [Business, Facebook] Welcome to the SMAC Stack Revolution
    'There’s a new wave of technology and computing that we at Ayantek believe offers revolutionary opportunities for organizations to drive customer engagement, innovation and business productivity. Facebook has become the focus of the world’s digital life and has connected 1.51 billion users worldwide 2.
  • SAZBEAN  |  SATURDAY, OCTOBER 12, 2013
    [Business, Facebook] Top Internet Marketing Strategy Links for the Week of October 7th, 2013
    Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes
  • SAZBEAN  |  SATURDAY, MAY 4, 2013
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of May 4, 2013
    Jim’s Marketing Blog) The Future Of Advertising Is Facial Recognition  (Business Insider) How to Use Keyword Tools to Brainstorm Blog Topics [Quick Tip]  (HubSpot) Which Social Media Tool is Best for My Small Business? News & Notes
  • SAZBEAN  |  SATURDAY, SEPTEMBER 17, 2011
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of September 18, 2011
    Pinkberry Exec On The Most Important Part Of Social Media Marketing  (Business Insider). Facebook Best Social Media Network for Brand Interaction  (Search Engine Watch). 12 Ways to Shake Up Your Attitude and Your Business  (Small Biz Trends). Social Media is Sucking the Life Out of My Business! Marketing Trenches).
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 7, 2013
    [Business, Facebook] 32 Influential B2B Social Media Profiles (People) to Follow on Twitter
    Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. “More than 500,000 small businesses, nonprofits, and associations worldwide rely on Constant Contact to help create and grow customer relationships.” Twitter is one solution. Speaker. Blogger.”
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Business, Facebook] Heatmaps Reveal Where People Look on Social Media Sites [Research]
    They covered everything from Facebook and Twitter to Pinterest and Reddit, and though the sample size is pretty small and doesn't always include the business pages, the results are interesting for social media marketers nonetheless. Facebook. Like on Facebook, someone's Circles was also of interest. Google+. Twitter.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, OCTOBER 20, 2010
    [Business, Facebook] Extra, Extra: To Get More Leads, Harness the Power of the Press Release
    Social Media sites – LinkedIn, Facebook, Twitter. For a list of distribution sites, read PR for Less: 8 Free and Low Cost Tools to Promote Your Business by Daniel Kehrer. New line of business. You’re in business of selling ideas, after all. Once upon a time a press release was designed solely to get media attention.
  • B2B LEAD BLOG  |  TUESDAY, AUGUST 14, 2012
    [Business, Facebook] 7 lead segmentations to beautify your lead nurture program
    Segment current customers based on how much they’ve already spent with your business or organization. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. But with so many variables, where to start? Previous lead behavior.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 10, 2012
    [Business, Facebook] 3 Ways to Get B2B Social Media Value from Google+
    Many B2B marketers have already been scratching their heads trying to figure out how to make use of Facebook and Twitter. There are, however, reasons to believe that Google+ will be more valuable to B2B companies than Facebook and Twitter put together. Google+ Has More Appeal for Business than Recreational Users.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2012
    [Business, Facebook] Why You Need Social Media Followers Who Won't Ever Buy
    It directly impacts how much your content and messages get shared, it increases your business' ability to get found and generate leads , it can help extend your online footprint as a thought leader, and the list goes on. In other words, in an online world, social reach shouldn't be a trivial factor for businesses leveraging inbound marketing.
  • WEBBIQUITY  |  TUESDAY, APRIL 19, 2011
    [Business, Facebook] The Dirty Dozen Top 12 Social Media Mistakes to Avoid
    It takes business savvy and years of industry experience to do this well. It’s far easier to teach a subject matter expert in your company how to use social media tools than it is to try to magically impart product, company, industry and business knowledge to a social media intern. Failing to LISTEN. It will backfire.
  • HUBSPOT  |  TUESDAY, DECEMBER 14, 2010
    [Business, Facebook] 9 Reasons Why Your Social Media Strategy Isn’t Working
    Social media is the hottest way businesses are reaching out to potential customers. And there are so many options, from Facebook , to Twitter , to LinkedIn , to YouTube, and the list goes on and on. If this feeling sounds familiar to you, here are some reasons why your social media strategy might not be working for your business.
  • HUBSPOT  |  MONDAY, MAY 13, 2013
    [Business, Facebook] How Marketing Legend Guy Kawasaki Manages His Social Media Presence
    'Guy Kawasaki is a special advisor to the Motorola business unit of Google. There are multiple ways to schedule Twitter, Facebook, LinkedIn, and Pinterest posts using various tools. Second, if you have a HootSuite enterprise account, you can schedule to a Google+ Business Page (as opposed to a personal profile). Facebook.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 15, 2015
    [Business, Facebook] How To Plan And Build A Successful Content Marketing Strategy
    AmEx Open Forum Example: Help Small Businesses Do More Business. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Did you know that every day on the internet: There are 4.75 Billion pieces of content shared. There are 1.8
  • MARKETING GENIUS BLOG  |  MONDAY, JUNE 13, 2011
    [Business, Facebook] 4 Rules for Being Your Own CMO/CIO
    As the CMO/CIO you have to get the big picture of how your marketing data integrates and illuminates the rest of the data in your business. Share this on Facebook. It’s amazing how a role can be redefined in just over a decade.  Take the role of Chief Marketing Officer.  Web analytics, email marketing, and content management).
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 13, 2010
    [Business, Facebook] Wayne Gretzky was an Inbound Marketer
    And in business if you want to stand out from the crowd and the very best way these days to distinguish yourself is to create content that is differentiated and that people want to read by applying what I am now calling the Wayne Gretzky School of Inbound Marketing! Share this on Facebook. Tweet This! Share this on Linkedin. Digg this!
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, MARCH 12, 2012
    [Business, Facebook] Industrial Companies Underuse the One Social Media Tactic with Proven ROI
    It is a lot easier to set up free Twitter, Facebook and LinkedIn accounts and use them to promote products and announce new ones. Drive traffic back to your industrial blog by using popular social channels like Twitter, Facebook and LinkedIn to announce new posts. Depending on which study you read, the results can be confusing.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 1, 2013
    [Business, Facebook] How to Become a Thought Leader In Your Industry
    'A company with a reputation for dependability, consistency and quality services or products will win consumers'' business. Thought leadership" was coined in the 1990s in an article in Strategy+Business about industry professionals. Becoming a thought leader is harder than you think. First, let''s take a look at the origin of the term.
  • INSIGHTIQ BLOG  |  FRIDAY, APRIL 1, 2011
    [Business, Facebook] Salesforce.com Acquisition of Radian6
    Radian6 social media monitoring and analytic capabilities will allow for tracking online conversations and behavior of business contacts already existing in Salesforce.com. Salesforce.com 's acquisition of Radian6 yesterday was quite the news yesterday. The question is : Why did Salesforce.com acquire Radian6 ?
  • BIZNOLOGY  |  FRIDAY, JANUARY 9, 2015
    [Business, Facebook] From “digital first” to “digital everyone”
    'Consumers, citizens, and users now expect brands and business to offer their products, services and their information as “digital first” available. At the same time, people with decision making authority in brands make huge statements on how important Facebook or Google is for their brands. They will remember.
  • WEBBIQUITY  |  THURSDAY, DECEMBER 16, 2010
    [Business, Facebook] Top Social Media and Marketing Books of 2010
    In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans. Happy shopping!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 13, 2015
    [Business, Facebook] A story of Internet haters, trolls and malcontents
    Twenty years ago, a business could probably ignore those people without much damage but today there is a very real chance that strategy will make the problem worse. Big business or small, we must be aware of these risks and the appropriate responses. Connecting personal branding, your online network, and business value.
  • DIANNA HUFF - B2B MARCOM  |  SUNDAY, JULY 18, 2010
    [Business, Facebook] Increase B2B Revenues Using These Six Tips from Silverpop
    What I like about it the white paper is that Silverpop offers tactics any business can put to use over time. You can also follow Silverpop on Twitter ( @Silverpop ) as well as become a Fan of its Facebook Page (I know, I know, they’re not called Fan Pages anymore). The nine-page report is easy to read and well laid out.
  • GREAT B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Business, Facebook] Social Media Marketing: What Not to Do
    Remember that there is a difference in a medium like Facebook, which is essentially a social networking tool, and LinkedIn, which is primarily a business networking site.  That’s not something you want a potential employer or business partner to see when they check out your LinkedIn profile. Don’t become a nuisance.  Irvin S.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 10, 2014
    [Business, Facebook] How to Handle a Crisis on Social Media
    'At some point, every small business may have to deal with a public relations crisis. ” Zatzkin acts as a consultant for small businesses in need of social media assistance, including in times of crisis. Here’s a look at a few universal crisis management tips that Zatzkin says can work for every small business.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 21, 2011
    [Business, Facebook] [Chart] How Dynamic Content Drives More Visits
    Chart] How Dynamic Content Drives More Visits is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Facebook. by Egan Cheung | Tweet this A few weeks ago, we looked at how the right type of personalization in your email subject line can lift open rates by up to 10%. Sign up here. Share email.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 22, 2014
    [Business, Facebook] Are the bad guys winning?
    It was a random attack and this might seem like a pretty dumb business plan, but apparently a lot of companies are obsessed with breaking into my site … and probably yours too. Does Google actually play an indirect role in spam attacks on small businesses? What is the business cost to keeping the bad guys away?
  • HUBSPOT  |  SUNDAY, MARCH 31, 2013
    [Business, Facebook] New Calculator Tracks Mobile Marketing ROI, and Other Marketing Stories of the Week
    We all know the use of mobile devices to interact with businesses is growing. As businesses continue to invest more in their mobile marketing efforts, it’s important that they be able to track their ROI. Facebook Opens News Feed to Targeted Brand Posts, From Mashable. This has been an amazing week for inbound marketers.
  • HUBSPOT  |  THURSDAY, JULY 19, 2012
    [Business, Facebook] How to Stalk Your Competitors in Social Media (So You Can Crush Them)
    You'll walk away with a quick and simple assessment you can run for your own business, and we'll even show you how to run it using two big brands as an example -- Starbucks and Dunkin' Donuts. Then visit the following social media sites to determine if your competitors have a presence: Facebook. Facebook. And use it well. Yikes.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 8, 2015
    [Business, Facebook] Employees’ Tweets Lead to FTC Enforcement
    James Wu | Facebook | Google+ | LinkedIn | Employees’ Tweets Lead to FTC Enforcement by James Wu - Maximize Social Business. 'On November 25, 2014, the United States Federal Trade Commission (“FTC”) proposed consent orders regarding two companies who allegedly mislead consumers. Social Media and Employment Law
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 15, 2014
    [Business, Facebook] 3 Questions You Should Ask About Your Content Marketing Strategy
    Be nimble enough to adapt to the changing needs of your business and your audience. To make the most of your content marketing efforts, consider the following: Showcase your content on multiple channels – blog, LinkedIn, Facebook, YouTube, podcasts. 'by Kaila Garrison | Tweet this. How will I measure success? Purpose. Simple!
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, SEPTEMBER 19, 2012
    [Business, Facebook] 4 Ways B2Bs Can Integrate Digital
    If you’ve been reading our blog for a while, you’ll know that disrupting customers’ purchase criteria by teaching customers something new about their business is the best way to drive sales and should be Marketing’s primary goal. LinkedIn vs. Facebook). Use online communities to learn about customers’ current assumptions. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 20, 2010
    [Business, Facebook] A fascinating “hardcore” B2B social media success
    These channels included:blog, e-newsletter, Twitter, light-hearted videos, podcasts, Facebook and LinkedIn. Business statistics. Share this on Facebook. I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. BACKGROUND. OBJECTIVES OF THE MARKETING PROGRAM.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 16, 2011
    [Business, Facebook] Interactive Timeline of FTC Guidelines & “Disruptive Technology” Launches
    Interactive Timeline of FTC Guidelines & “Disruptive Technology&# Launches is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Facebook. The topic of this webinar is “ The FTC to Update its Guidance for Online Advertising: What Does the Future Hold ?&#. Share email. LinkedIn.
  • MARKETING INTERACTIONS  |  MONDAY, FEBRUARY 25, 2013
    [Business, Facebook] Content Marketing Should Never Be Advertising
    Ad War: the Perils of Sponsored Content theatlantic.com/business/archi… @ jonmiller @ jchernov @ ardath421. We now have promoted Tweets, Facebook and LinkedIn ads and other forms of paid placement or sponsored content that's being inserted into real-time streams. economic value to the business strategy. Where's the line?
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Business, Facebook] The 3 Factors That Drive Content Marketing Success
    And also needs to know how to translate that into results the business can understand. The content marketing lead also needs to be able to push back on the business’ natural tendency to want to talk about itself. This also usually means that a large portion of the content that gets produced by the business goes completely unused.
  • FIFTH GEAR ANALYTICS  |  MONDAY, JULY 12, 2010
    [Business, Facebook] CMOs Need to Grow Up to Sit at the C-Level Table.
    2)    Speak business, not marketing. A dollar spent in marketing is a dollar that the business isn’t investing somewhere else.  Speak Business, Not Marketing. Resources: Bloomberg Business Week. Share this on Facebook. George Hollister. It’s true.  3)    Be the voice of the customer. Think Like a CFO. Tweet This!
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 6, 2013
    [Business, Facebook] Why Marketing Innovation Fails
    The Marketing planning process should include a full review of all investments made and the business results that each achieved. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'Why does marketing innovation fail? Photo Source.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Business, Facebook] 10 Data, Cloud, and Social Takeaways From Oracle OpenWorld 2013
    At each keynote we heard from some of the biggest, global companies with unique business models, each telling a story about how data, cloud, and social are helping the way their company does business. With more than 60,000 attendees, the event highlighted session content relevant to every line of business title. – Oracle.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 29, 2012
    [Business, Facebook] Content Curation And 12 More Content Marketing Terms Defined
    By focusing on their content needs, we are able to attract them, gain their affinity and ultimately their business. But first, we need to speak with a common understanding with our business colleagues. “Social Media” is so 91 days and 42 seconds ago…. To me, content strategy is all about focusing on the needs of our audience.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 23, 2011
    [Business, Facebook] 65 Tweetable Moments From The Corporate Social Media Summit New York
    This week I attended Useful Social Media ‘s Corporate Social Media Summit in New York city where hundreds of practitioners gathered to hear case studies from some of the best in the business. This policy helps explain how AMEX helps small businesses do more business. Tie social media to business objectives.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 25, 2014
    [Business, Facebook] What would I do if I were starting my blog from scratch?
    Over years of blogging and 1,500 posts, I learned that my blogging niche is not writing about  Facebook, or strategy or SEO. My niche is the perspective I bring after being in business for more than 30 years. Stop making excuses Everybody gets busy. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • MARKETING INTERACTIONS  |  MONDAY, SEPTEMBER 6, 2010
    [Business, Facebook] 5 Things to Consider BEFORE Using Social Media
    many people use Facebook for family and friends, keeping it separate from business)  Content. It's harder to get busy people to make time to write than you'd ever imagine.) Many companies I work with today are enthusiastic about diving into social media. It's shiny object syndrome at its finest. Is it helpful?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 28, 2012
    [Business, Facebook] 17 Inspirational Sales & Marketing Quotes to Honor Zig Ziglar
    Widely known for his motivational speeches and corporate training to help better people's lives and careers, Ziglar inspired many businesses, salespeople, and marketers -- in addition to countless others -- by showing us the "The Ziglar Way.". 3) "Your business is never really good or bad 'out there.' Read more: [link]. Thank you, Zig.
  • SALES CHALLENGER  |  WEDNESDAY, APRIL 11, 2012
    [Business, Facebook] Social Media- The Future of Sales?
    So, to begin with, let’s look at the basics of LinkedIn, the popular business networking site. Let’s start with what it isn’t: LinkedIn is not: Facebook for grown-ups. People and businesses set up profiles so others can find them more easily and start the process of creating relationships. “Selling is dead. more specific Google.
  • B2B LEAD BLOG  |  THURSDAY, AUGUST 23, 2012
    [Business, Facebook] You’ve Got Mail from Eloqua, Hubspot & Neil Patel
    As you map your content plans for the next few months, ReachForce highlights some of the best B2B email in the business. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. Email is a critical piece of the tactical mix.
  • WEBBIQUITY  |  MONDAY, JANUARY 9, 2012
    [Business, Facebook] Best Twitter Tips, Tools and Tactics of 2011
    Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Dave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, JUNE 4, 2010
    [Business, Facebook] 7 Tips for Getting People to Your B2B Blog
    business owner emailed me recently to say he was disappointed with his new B2B blog. Include social media buttons -- Make it easy for people to repost your blog content on the various social media platforms including Facebook, Twitter, LinkedIn, and Google Buzz, by prominently displaying the various icons or buttons to each platform.
  • SAZBEAN  |  WEDNESDAY, JULY 24, 2013
    [Business, Facebook] Key 2013 Marketing Trends to Watch
    In a post over on Social Media Examiner , 6 key trends are discussed — two trends, which I think are worth mentioning:   Twitter use is on the rise and people are noticing more branded content on their Facebook feeds. Are you looking for the latest marketing trends? News & Notes
  • SAZBEAN  |  TUESDAY, FEBRUARY 1, 2011
    [Business, Facebook] 12 Tips for Creating a Social Media Content Strategy
    If you’re a B2B (business to business) company, you probably have multiple audiences (your direct customers and the end users of your product), which makes having a content strategy even more important so you’re providing value to all of your audiences. It is also difficult to create the right content for your audience.
  • LEAD VIEWS  |  TUESDAY, MAY 15, 2012
    [Business, Facebook] What does Big Data mean for marketing?
    Generating useful information from raw data has been a challenge from the first days of business computing. Facebook, Twitter, LinkedIn, blogs). Those transactions, if corralled and used intelligently, enable businesses to build sustained relationships with while supporting behavioral modeling and probabilistic forecasting.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 24, 2013
    [Business, Facebook] Where’s your marketing plan? The most important marketing tool.
    So right now, try writing down an explanation of why someone would buy your products and do business with you. How lucrative is their business today? company sites, , micro sites, social media sites (Facebook, Twitter, LinkedIn, FourSquare, Slideshare, etc. Do you have a written marketing plan in your business today?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 26, 2012
    [Business, Facebook] Florida State University class using Klout to determine student grades
    This class project familiarizes students with Klout by having them engage with others via Facebook, Twitter, LinkedIn, and blogs. 3) The project overcomes recent criticism that business schools within higher education often fail to develop relevant skills. By Todd Bacile, Florida State University. Klout matters to employers. Tweet.
  • EARNEST ABOUT B2B  |  WEDNESDAY, AUGUST 18, 2010
    [Business, Facebook] Top Infographics for b2b marketers
    Social Media in Business: iStrategy’s compelling infographic providing an insight into the adoption of Social Media by Fortune 100 Companies     .    .         . Facebook visualised: commissioned by Mashable, it captures all the topline Facebook stats you need to know       .      .  . Web trend map. How Google works.  .
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