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  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, SEPTEMBER 19, 2012
    [Business, Facebook] 4 Ways B2Bs Can Integrate Digital
    If you’ve been reading our blog for a while, you’ll know that disrupting customers’ purchase criteria by teaching customers something new about their business is the best way to drive sales and should be Marketing’s primary goal. LinkedIn vs. Facebook). Use online communities to learn about customers’ current assumptions. 
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Business, Facebook] LinkedIn Launches "Content Marketing Score" and Trending Topics Site
    You''ve got to grow a business after all. This interactive tool surfaces the most popular content on LinkedIn for each different audience and topic segment: automotive, executive, financial services, health and pharmaceuticals, high-tech, IT, marketing, small businesses, students, and venture capitalists. Here''s what we found.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, DECEMBER 29, 2011
    [Business, Facebook] Shocking 2012 Sales Prediction
    Today's crazy-busy decision makers have absolutely no time nor interest in working with sellers whose main focus is on building relationships & providing great service. Help them achieve their business objectives. In short, being "nice" is simply no longer sufficient in today's business environment. My prediction?
  • WEBBIQUITY  |  FRIDAY, OCTOBER 4, 2013
    [Business, Facebook] How To Analyze and Grow Website Visits
    For many small to midsized businesses (SMBs), the biggest problem with GA is that it provides too much information. Every report means something to someone, but which are most important from a small business perspective?The Possible sources of referral traffic links include: • News articles in trade, local or business publications.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 13, 2014
    [Business, Facebook] Six Steps For Delivering On The New Vision In Marketing
    And the role of the CMO “will evolve in response to changes in their business models, the ability to access ever-growing markets and a more detailed understanding of the customer than ever before.”. Marketers of the future will be revenue drivers and will have greater influence across the business. Strategy
  • INSIGHTIQ BLOG  |  FRIDAY, APRIL 1, 2011
    [Business, Facebook] Salesforce.com Acquisition of Radian6
    Radian6 social media monitoring and analytic capabilities will allow for tracking online conversations and behavior of business contacts already existing in Salesforce.com. Salesforce.com 's acquisition of Radian6 yesterday was quite the news yesterday. The question is : Why did Salesforce.com acquire Radian6 ?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Business, Facebook] 6 Compelling Social Media Stats Marketers Should Know [Data]
    Unsurprisingly, social network usage is up, and the findings showed that nearly 80% of US internet users spend time on blogs and sites like Facebook and Twitter. As a marketer, this means that any landing pages, blog posts, or ebooks you link to on Facebook or Twitter accounts should be optimized for mobile devices. Tweet This Stat! ).
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 17, 2011
    [Business, Facebook] Social Media For B2B Marketing – How To Get Started
    Whether you’re in B2B Marketing, Social Media or any business, the world is getting smaller and great ideas come from all over the globe.  . Hundreds of millions of blogs, thousands of tweets per second and huge growth in user numbers across the main social sharing sites Facebook, Twitter, Linkedin. There are no true experts.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Business, Facebook] Customer-Obsessed Marketing Is Your Next Competitive Edge
    And they’re doing that by proving that “your customers are only one click away from your competitors” is more than just a clever phrase —it’s the difference between being a market leader and going out of business. 'by Mark Hurd | Tweet this Editor’s Note: Today’s post is an excerpt of an article originally published on LinkedIn.
  • MARKETING INTERACTIONS  |  MONDAY, FEBRUARY 25, 2013
    [Business, Facebook] Content Marketing Should Never Be Advertising
    Ad War: the Perils of Sponsored Content theatlantic.com/business/archi… @ jonmiller @ jchernov @ ardath421. We now have promoted Tweets, Facebook and LinkedIn ads and other forms of paid placement or sponsored content that's being inserted into real-time streams. economic value to the business strategy. Where's the line?
  • DIANNA HUFF - B2B MARCOM  |  SUNDAY, JULY 18, 2010
    [Business, Facebook] Increase B2B Revenues Using These Six Tips from Silverpop
    What I like about it the white paper is that Silverpop offers tactics any business can put to use over time. You can also follow Silverpop on Twitter ( @Silverpop ) as well as become a Fan of its Facebook Page (I know, I know, they’re not called Fan Pages anymore). The nine-page report is easy to read and well laid out.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 17, 2014
    [Business, Facebook] WTF Does Kevin Spacey Know About Content Marketing?
    When you see all the content created by all the businesses creating content that people don’t want, it makes you kind of mad. Facebook. Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Business, Facebook] 17 Compelling And Highly Usable B2B Marketing Statistics
    US business-to-business (B2B) advertising and marketing spending will increase by 0.8% 54% of CIOs prohibit the use of social networking sites such as Twitter and Facebook while at work. 93% of business buyers believe all companies should have a social media presence. This is set to reach 12% by 2013. billion this year.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 25, 2014
    [Business, Facebook] Keys To Leadership Success? Candor And Trust
    'Right now I am reading one of the most amazing business books I have ever read and it isn’t even a book about business. But it’s a business book through and through. have always thought that if life is too short, then our business lives (our careers) are even shorter. Up and more. How to manage with candor.
  • BIZNOLOGY  |  FRIDAY, MARCH 22, 2013
    [Business, Facebook] Online and Offline Marketing Combine for Customer Engagement
    You gather ideas and pictures from offline events, and you can come up with any article that is valuable for your target audience and attracts more customers to your business. Nobody would know about what is going on in your company if there wasn’t a blog, a Facebook Fan Page or a Company Twitter. Photo credit: C. Want to know why?
  • FIFTH GEAR ANALYTICS  |  MONDAY, JULY 12, 2010
    [Business, Facebook] CMOs Need to Grow Up to Sit at the C-Level Table.
    2)    Speak business, not marketing. A dollar spent in marketing is a dollar that the business isn’t investing somewhere else.  Speak Business, Not Marketing. Resources: Bloomberg Business Week. Share this on Facebook. George Hollister. It’s true.  3)    Be the voice of the customer. Think Like a CFO. Tweet This!
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 27, 2011
    [Business, Facebook] Manufacturers: 5 Reasons Why Content is King
    It’s more than a posting on Facebook or your lates blog post. recently read a post by John Jantsch , author of Duct Tape Marketing, called 5 Types of Content That Every Business Must Employ that I thought made several good points. Sure you’ve heard it before that content is king, but what does that really mean?
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Business, Facebook] CMOs: Watch Out For These 6 Things in 2014
    This movement “empowers providers, peers and ‘consumers’ alike to directly interact, do business or engage in transactions” (think AirBnB). There’s an opportunity here to create partnerships “that can enhance existing business and brand initiatives or create entirely new ones.” ” 2.
  • SAZBEAN  |  SATURDAY, OCTOBER 19, 2013
    [Business, Facebook] Top Internet Marketing Strategy Links for the Week of October 14th, 2013
    Best Of News & Notes
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 1, 2013
    [Business, Facebook] How To Ensure Sales And Marketing Work Together More Effectively
    'Sales Prospecting Perspectives is pleased to bring you a guest post from Erica Bell , Marketing Management writer for business resource site Business.com. Economics and cultural differences between sales and marketing departments can cause conflicts in the workplace that ultimately hinder your profits and the performance of your business.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 28, 2012
    [Business, Facebook] 17 Inspirational Sales & Marketing Quotes to Honor Zig Ziglar
    Widely known for his motivational speeches and corporate training to help better people's lives and careers, Ziglar inspired many businesses, salespeople, and marketers -- in addition to countless others -- by showing us the "The Ziglar Way.". 3) "Your business is never really good or bad 'out there.' Read more: [link]. Thank you, Zig.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 10, 2012
    [Business, Facebook] Can’t miss social media books for your Christmas list
    Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver. Any book that begins with a tale of a how a dying father is saved through a Facebook complaint has my attention! In this book of essays, he shares his home-spun wisdom for jump-starting your life and business. Too many, to be honest. By C.C.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 2, 2011
    [Business, Facebook] Dreamforce Through the Instagram Lens #DF11
    Dreamforce Through the Instagram Lens #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Facebook. by Jesse Noyes | Tweet this That’s a wrap on another wild Dreamforce. Over 45,000 attendees, hundreds of sessions, tons of booths and plenty of parties. Shot by andrew_sf. LinkedIn.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 28, 2012
    [Business, Facebook] New Year’s Wrap-up: 16 Toast-worthy Social Apps Launched in 2012
    hooked up my Facebook and Linkedin accounts and every time any of my connections gets covered in the news, I get notified. MarketMeSuite is how small business manages, monitors and engages on social media. Tammy is CEO and co-founder of MarketMeSuite, the leading social media management dashboard for small- and mid-sized businesses.
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [Business, Facebook] 10 Awesome Google+ Presentations to View Today
    I'm only just beginning to understand how to use Facebook, LinkedIn, and Twitter for business !". Google+ vs. Facebook for SEO " by Giovanni Gallucci. Google+ vs Facebook for SEO. The social media and marketing worlds are abuzz with the launch and initial success (over 25 million users already!) Enjoy the slides!
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 8, 2013
    [Business, Facebook] Beware A New Way Employers and Employees Could Be Liable For Texting On The Job
    'Texting, like email, Facebook posts and videos can get employees and employers into trouble.  This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. Featuring Contributions from Global Thinkers.
  • MARKETING INTERACTIONS  |  MONDAY, SEPTEMBER 6, 2010
    [Business, Facebook] 5 Things to Consider BEFORE Using Social Media
    many people use Facebook for family and friends, keeping it separate from business)  Content. It's harder to get busy people to make time to write than you'd ever imagine.) Many companies I work with today are enthusiastic about diving into social media. It's shiny object syndrome at its finest. Is it helpful?
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Business, Facebook] 9 Ways to Make Your Marketing Analytics Actionable
    Take a look at your closed-loop analytics to determine which keywords have driven the most traffic, leads, and customers for your business. To determine which segments make the most sense for your particular business, take a look at the data you already have available. But that's only a small piece of why analytics are valuable.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 26, 2012
    [Business, Facebook] Florida State University class using Klout to determine student grades
    This class project familiarizes students with Klout by having them engage with others via Facebook, Twitter, LinkedIn, and blogs. 3) The project overcomes recent criticism that business schools within higher education often fail to develop relevant skills. By Todd Bacile, Florida State University. Klout matters to employers. Tweet.
  • SALES CHALLENGER  |  WEDNESDAY, APRIL 11, 2012
    [Business, Facebook] Social Media- The Future of Sales?
    So, to begin with, let’s look at the basics of LinkedIn, the popular business networking site. Let’s start with what it isn’t: LinkedIn is not: Facebook for grown-ups. People and businesses set up profiles so others can find them more easily and start the process of creating relationships. “Selling is dead. more specific Google.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2011
    [Business, Facebook] 5 Awesome Examples of Engaging Social Media Campaigns
    You want to increase your 'likes' on your Facebook business page ? In addition to growing its Facebook fan base, Healthy Choice was looking to increase engagement and reinforce the brand’s value image. Therefore, Healthy Choice introduced a progressive coupon on the Healthy Choice Facebook Page. Marketing Takeaway.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 24, 2013
    [Business, Facebook] Where’s your marketing plan? The most important marketing tool.
    So right now, try writing down an explanation of why someone would buy your products and do business with you. How lucrative is their business today? company sites, , micro sites, social media sites (Facebook, Twitter, LinkedIn, FourSquare, Slideshare, etc. Do you have a written marketing plan in your business today?
  • SAZBEAN  |  TUESDAY, FEBRUARY 1, 2011
    [Business, Facebook] 12 Tips for Creating a Social Media Content Strategy
    If you’re a B2B (business to business) company, you probably have multiple audiences (your direct customers and the end users of your product), which makes having a content strategy even more important so you’re providing value to all of your audiences. It is also difficult to create the right content for your audience.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 28, 2013
    [Business, Facebook] Building a Kick-Ass Social Media Dashboard
    These type of metrics are great indicators but they don’t really tie back to your business bottom line: driving revenue. Facebook may not have the greatest reporting with insights, but they do give you one wonderful metric that is an easy measure for success. Now I am not saying that tracking  followers, fans, sentiment, etc.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 16, 2011
    [Business, Facebook] Small Manufacturers Use Social Media Effectively
    ve read a few articles and blog posts about how some manufacturers are using Twitter, LinkedIn and Facebook to listen, engage and market to their customers. Granted, many of these videos focus on equipment and capabilities but they do make a strong business case for the OEM buyer. They actively use YouTube, Facebook and Twitter.
  • LEAD VIEWS  |  TUESDAY, MAY 15, 2012
    [Business, Facebook] What does Big Data mean for marketing?
    Generating useful information from raw data has been a challenge from the first days of business computing. Facebook, Twitter, LinkedIn, blogs). Those transactions, if corralled and used intelligently, enable businesses to build sustained relationships with while supporting behavioral modeling and probabilistic forecasting.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 23, 2013
    [Business, Facebook] “Dongle incident” proves we live in a world with no room for error
    ” The Dark Side of Social Networking Facebook, the “spiral of envy,” and our Botox Life The Business Case for Buying Facebook Likes Do you have to cheat to be successful on the social web? Perhaps you have heard by now of the “dongle incident.”. The man issued an apology, but was fired by his company.
  • B2B LEAD BLOG  |  THURSDAY, AUGUST 23, 2012
    [Business, Facebook] You’ve Got Mail from Eloqua, Hubspot & Neil Patel
    As you map your content plans for the next few months, ReachForce highlights some of the best B2B email in the business. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. Email is a critical piece of the tactical mix.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, JUNE 4, 2010
    [Business, Facebook] 7 Tips for Getting People to Your B2B Blog
    business owner emailed me recently to say he was disappointed with his new B2B blog. Include social media buttons -- Make it easy for people to repost your blog content on the various social media platforms including Facebook, Twitter, LinkedIn, and Google Buzz, by prominently displaying the various icons or buttons to each platform.
  • B2BBLOGGERS  |  MONDAY, MAY 24, 2010
    [Business, Facebook] Open Leadership A Book Review | B2Bbloggers.com - B2B Social Media.
    As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. She does not prescribe one path, nor tell you what not to do. Sign up.
  • SAZBEAN  |  WEDNESDAY, JULY 24, 2013
    [Business, Facebook] Key 2013 Marketing Trends to Watch
    In a post over on Social Media Examiner , 6 key trends are discussed — two trends, which I think are worth mentioning:   Twitter use is on the rise and people are noticing more branded content on their Facebook feeds. Are you looking for the latest marketing trends? News & Notes
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 30, 2013
    [Business, Facebook] The Rules of Inbound Marketing Rewritten for Outbound Marketers
    The maintenance of an effective inbound marketing process requires an immense amount of work and resources, and for companies that sell to small businesses, a well-oiled inbound marketing funnel is simply not worth the effort and money. lead seed list can help marketers find new markets to scale their businesses. thought.
  • HUBSPOT  |  SUNDAY, OCTOBER 13, 2013
    [Business, Facebook] Pinterest Lead Gen, Sexy Data, Blog SEO, and More in HubSpot Content This Week
    Updates keep popping up left and right for Twitter, Google, Facebook, and the like. You may have mastered the art/science of securing a deluge of leads via Facebook and Twitter. Meet Objective-Based Ad Buys: Facebook''s New Consultative Ad Dashboard. that we''ve covered these past several days. but what about Pinterest? right?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 17, 2011
    [Business, Facebook] 7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)
    by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right?  The business marketer needs to build a deeper relationship with their prospect or buyer.  Why would this be useful?  Doing all 7? 
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 7, 2012
    [Business, Facebook] Four Ways to Evolve Your Online Conversions
    Leading retailers have realized that the deep analytics and insights gained from testing with online customers is not only improving the efficiency and effectiveness of their e-commerce site, but several other aspects of their businesses as well. Posted in Conversion Conversion Optimization. Test your theory. Examine outliers.
  • EARNEST ABOUT B2B  |  WEDNESDAY, AUGUST 18, 2010
    [Business, Facebook] Top Infographics for b2b marketers
    Social Media in Business: iStrategy’s compelling infographic providing an insight into the adoption of Social Media by Fortune 100 Companies     .    .         . Facebook visualised: commissioned by Mashable, it captures all the topline Facebook stats you need to know       .      .  . Web trend map. How Google works.  .
  • SAVVY B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Business, Facebook] What Should You Blog About?
    Whether I’m working with a CEO, marketing manager, novelist, or small business owner, there is always one question that comes up early in our discussions around blogging: “What should I blog about?” Although most business blogs focus on a particular industry or area of expertise, the best ones deliver something more.
  • HUBSPOT  |  THURSDAY, MARCH 3, 2011
    [Business, Facebook] 6 Non-Fluff Answers to Your Social Media Questions
    For instance, Newton Running has a blog, a podcast series and is very active on social media channels, including Twitter and Facebook. But then the question really comes down to finding the right channels for your business needs. Your social media goals, Janet noted, should really be your business goals. Social media fluff.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, NOVEMBER 10, 2010
    [Business, Facebook] Web Analytics + Customer Voice = 20/20 Vision.
    In this age of tweeting of every customer’s every impulse, and the power of exquisite multivariate tests to generate thousands of permutations, there is no shortage of data inputs that can drive a business’s reactions to, well, nearly everything. Share this on Facebook. Andrew Lucyszyn. Change the control group. Tweet This! Digg this!
  • HUBSPOT  |  WEDNESDAY, APRIL 20, 2011
    [Business, Facebook] 10 Essential Twitter Stats [Data]
    Although a recent study industry indicates that the vast majority of marketers have embraced the idea of using Twitter as a marketing tool, there are still plenty of skeptics who are uncertain about whether or not this channel holds any real business value for them. The average Facebook user, by comparison, has 130 friends.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 23, 2012
    [Business, Facebook] The Multi-Channel Marketing Mandate: Be Where Your Customers Are!
    Another benefit is that I obtain access to research reports that cover some of the key challenges for the Business Marketer. And they are increasingly finding the information they need to make business decisions on their own. Want to become a mature multi-channel marketer and achieve higher business results with your marketing efforts?
  • B2B VOICES  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Business, Facebook] Should Investor Relations Teams Use Twitter?
    The network of traders mean business and these are smart people. Using tools like blogs, Facebook and Twitter have provided a wealth of options, but I’ve always believed that these tools must fit into your overall business and communication goals and objectives. Image via CrunchBase. So this sounds great. Let us know.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 18, 2011
    [Business, Facebook] Blogging world flipped by AdAge Apocalypse
    These two important measurements have been replaced by feeds from Facebook and Twitter. To give you some idea of the impact on {grow}’s rating, my PostRank score was 47 out of 50 points … my Facebook score is a 1.  Even if it’s a fake badge, the business benefits of being on the list can be real. Arrrgh.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 3, 2013
    [Business, Facebook] A Look at the Future of Social Marketing Automation
    Think about the countless brands out there (maybe you work for one of them) that respond to thousands of customer service requests and complaints on Twitter and Facebook every day. Look at the Future of Social Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Enjoy!”.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, OCTOBER 19, 2011
    [Business, Facebook] Sales Objection: "We're Already Working with Another Company"
    Then share the business reason you're calling. Follow me on Twitter , connect on LinkedIn or friend me on Facebook. Today's question was asked by a frustrated seller who kept running into the same sales objection in his initial sales meeting. Perhaps you've encountered this same one with your prospects. Salesperson Asks. lease note.
  • LEADSLOTH  |  TUESDAY, JUNE 23, 2009
    [Business, Facebook] Inbound Marketing & Marketing Automation
    But if you want to expand your business, you also need to continuously add new leads to your database. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. Conclusion.
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 3, 2011
    [Business, Facebook] Is Your Social Media Strategy a Field of Dreams?
    One of the biggest questions I get is how exactly does a company develop a social media strategy that drives business results? Recently, I have seen a huge influx of companies getting into social media marketing; they setup up all their accounts on Facebook, Twitter, and Linked and just expect the leads to just come pouring in. Step 1.
  • SYNECORE  |  MONDAY, FEBRUARY 18, 2013
    [Business, Facebook] 4 Steps to Get Started with Integrated Digital Marketing
    Think: If I were shopping for (fill in the blank), what circumstances would lead me to choosing (your business)? Pick and Choose - Now that you’ve gotten into the mindset of a buyer, set your business up to meet the consumers most likely to need your service or product. Invest time in interacting with consumers in these spaces.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 27, 2013
    [Business, Facebook] The Best Marketing Blog Posts of 2013
    In 2013, small businesses with blogs generated 126% more leads. All that writing paid off, as we also won a Gold Stevie Award for best blog content/writing at the 2013 International Business Awards. Emails Your Business Should Be Sending. Want Better Facebook Engagement? Facebook No-Nos that Turn Off Customers.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 9, 2012
    [Business, Facebook] Social Media meet Security. Security meet Social Media.
    can say the marketers are right: social media is as important to business now as the telephone. In particular, the recent growth of social media, most especially Facebook , Twitter and YouTube has overturned all the old rules. look at Facebook, Twitter, YouTube and now even Pinterest shows plenty of success stories.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 25, 2012
    [Business, Facebook] Falling in love with Instagram
    I am a busy guy and I don’t have a lot of free time, especially for another bloody social media platform. It offers zero business value, at least the way I use it, and I don’t want it to. With the push of a button, you can pump the pics on to Twitter, Facebook, and Tumblr too. Ultra personal. World view. Romania.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Business, Facebook] Social Media Case Study: How I made $47 million from my B2B blog
    helped my company get $47 million in new business through a blog-centered social sales strategy. Late in 2011, my company, AT&T, put together a new sales team to re-build business relationships with a Fortune 100 company in Atlanta. helped my company get $47 million in new business through a blog-centered social sales strategy.
  • MARKETING GENIUS BLOG  |  TUESDAY, MAY 25, 2010
    [Business, Facebook] Do I Really Need a Content Strategy?
    There are a number of reasons a content strategy is critical, but I’ll start with the simple fact that businesses are now being expected by their consumers to engage through content. What will this mean in terms of business objectives. Share this on Facebook. If you want to make your life easier, yes. Content Touches Everything.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 29, 2012
    [Business, Facebook] Why Social Networks Like Pinterest Will Never Be Marketing-Free
    Since the recent explosion in popularity of Pinterest, many marketers have been experimenting with how they can take advantage of it for business. Facebook, Twitter, Google+, LinkedIn. internal advertising platforms, business branded pages, etc.); It's no surprise. from Google+. The Pinterest Marketing Debate. The short answer?
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 18, 2013
    [Business, Facebook] 10 Reasons Why Internal Comms Pros Should Participate in Social Media
    The profession and perception of internal communication (Internal Comms or IC) has undergone many changes over the years, moving from newsletter writers to trusted business advisers. Let’s look at the sites they use: The sites internal comms pros use personally are (multiple choice): Facebook and Twitter (94% each). Facebook (39%).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 18, 2010
    [Business, Facebook] Foursquare case study: Are “swarm parties” in your company’s future?
    I’ve been a skeptic about Foursquare but this guest post from small business-owner Helen Wilkinson (above) describes a new perspective on a monetization activity with benefits for all. How can one day’s good profits make a solid foundation for business growth? Share this on Facebook. Enjoy! At precisely 7.52 So what?”
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Business, Facebook] Digital Marketing’s Massive Measurement Lies
    According to Wordstream, the #1 and #2 keywords based on search volume are facebook and youtube. The top 25 includes google, hotmail, facebook login, yahoo, ebay, yahoo mail, craigslist, aol, gmail, and amazon. For marketers that want to earn the trust of the CEO and the business, put aside attribution. Yikes! Branded search.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 7, 2010
    [Business, Facebook] The 20 craziest things you can do on Twitter
    OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Cat tweeting is apparently serious business. Share this on Facebook. But the human race is made up of all kinds of people and some of them have more important things to do. Like hooking their toilet up to Twitter. 
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 31, 2013
    [Business, Facebook] What We Can Learn from Fortune 100?s Most Social CMOs
    At the Business Next conference in San Diego earlier this year, the results of a corporate behavior study revealed that just one in five Fortune 100 CMOs are active participants in public social networks. Comstock, one of the most adept of today’s new crop of technology-savvy CMOs, maintains a presence on  Facebook ,  LinkedIn  and  Twitter.
  • SAZBEAN  |  WEDNESDAY, AUGUST 3, 2011
    [Business, Facebook] Proof: Social Media Makes Dollars And ‘Sense’
    What is the cost of social media to your business?  love this statistic – if Facebook were a country, it would be the world’s third largest. Traditional marketing as we know it has been turned on its head – fact. Social media has eliminated well-established barriers to compete with the big fish in the pond. News & Notes
  • WRITTENT  |  THURSDAY, SEPTEMBER 5, 2013
    [Business, Facebook] 15 Ways to Make Your Social Media Strategy a Complete Fail
    'Simply having a presence on Twitter, Facebook, and Google+ doesn’t guarantee your company scores of fresh leads and new customers. In fact, recent studies by Manta have found that 60% of small businesses have yet to see a significant ROI from their social media strategy. Does your ideal customer spend their free time on Facebook?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, OCTOBER 10, 2013
    [Business, Facebook] Using Big Data To Target The Right Consumers With The Right Offers
    The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business. Making sure these tools are on hand can ultimately help the business build consumer-centric promotional strategies.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 12, 2011
    [Business, Facebook] Have Infographics Jumped the Shark?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Facebook. by Joe Chernov | Tweet this This is a question I’ve been thinking a lot about lately. In many ways, I have an attraction/revulsion relationship with infographics. Eloqua has achieved some measure of success with infographics.
  • MARKETING GENIUS BLOG  |  THURSDAY, JULY 1, 2010
    [Business, Facebook] Why Operational Transparency is Important to SaaS Customers
    However, since you are ceding operational control of the application to the vendor, you must also be assured that their operations align with your business needs. Share this on Facebook. Having decided on a Software as a Service (SaaS) solution, the benefits are many. Seeing what's behind the wall of your hosted solution. Tweet This!
  • VIEWPOINT  |  WEDNESDAY, MARCH 2, 2011
    [Business, Facebook] A 3 Step Process to Make Social Media Produce Sales
    Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. Blogging, engaging, listening to customers on Facebook or Twitter. He blogs at [link]. Good luck
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2011
    [Business, Facebook] New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search
    So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads.  78% of their biggest challenge is generating quality leads.  The number one priority of B2B marketers?
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 20, 2011
    [Business, Facebook] 12 B2B Social Media Predictions for 2012
    We expect that early adopter companies will move even further out in front by becoming social in many areas of their business, while more of the second wave adopters will begin to see value in social media and move forward with planning and execution. In the consumer world, many companies send their visitors directly to Facebook.
  • INBLURBS  |  WEDNESDAY, DECEMBER 7, 2011
    [Business, Facebook] 3 Ways how to profit from your Daily Deal Sites marketing
    BuySellAds reports that 82% of businesses are unsatisfied with Daily Deal Sites. They specially indicate that they are not stratified with the amount of repeat business they generate after running a daily deal. And like all marketing activities your business is doing you need to do it the smart way to profit from it!
  • B2B MARKETING SAVVY  |  MONDAY, AUGUST 17, 2009
    [Business, Facebook] Dilbert Digital Etiquette: Surviving the 2.0 Tsunami
    For those of us outside the boundaries of Silicon Valley (or Silicon Mountain or Silicon Triangles), the intrusion of social media is poised to add one more confusing layer to an already crowded business day of meetings, emails, conference calls, and power point presentations. Whatever the forum (Twitter, Facebook, etc.), Welcome!
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 20, 2012
    [Business, Facebook] What Are the Best Social Media Platforms for B-to-B Companies?
    According to a recent post from B2B online marketing, LinkedIn, Blogging and Facebook  are the top 3. Whether you’re a large company or starting a small business, here are a few statistics that show why you should be using social media. Over 56% of B2B marketers acquired new business partnerships through social media. Be active.
  • LOOPFUSE  |  FRIDAY, NOVEMBER 30, 2012
    [Business, Facebook] Our customers say it best - ISM Automation
    ISM Automation is one of those customers and Tim Ventura had this to say about his LoopFuse experience: “Loopfuse is easy to setup & use , and provides a rich feature set with valuable tools that will benefit the marketing efforts of just about any business. You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.
  • LOOPFUSE  |  TUESDAY, MARCH 13, 2012
    [Business, Facebook] 3 Tips On Getting Started with Lead Nurturing Emails
    Yes, we know you really, really, really want new customers but understand that you have to earn someone’s business and that means doing more than pummeling them with emails. You can follow LoopFuse on Twitter  here or join us on our Facebook fan page  here. That is doing lead nurturing wrong. It’s not about you.
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 9, 2012
    [Business, Facebook] How Do You Get Your Readers To Share Your Blog?
    Let’s face it, the reason we all blog is because we want to share something that is relevant and might be useful in our readers’ day-to-day business. He even has his “Top 10 Lists” of both the best and worst words to share or not to on Twitter and Facebook. He’s done studies on what people share and why.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 8, 2014
    [Business, Facebook] Defining the Modern Marketer: Why Grit Matters Most
    He joined Oracle as part of its acquisition of Involver, a social technology platform and an early Facebook Marketing Developer. You can spend inordinate amounts of time identifying the best marketing solutions to meet just a few of your immediate business goals. Follow Roland on Twitter @rsmartly. They have lots of grit.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 13, 2014
    [Business, Facebook] 5 Easy (and Affordable) Ways to Show Customer Appreciation
    Customers also have more options to choose from when it comes to purchasing – whether it’s supporting a local business, shopping for the best price, or shopping online for convenience. Show customers you really appreciate their business! Other free giveaways could be things that promote your business at the same time.
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 3, 2013
    [Business, Facebook] 5 Tips On Finding Your Next Customer
    'According to a May 2012 survey by Constant Contact, over three-quarters of small businesses agree on their primary goal: attracting new customers. Unfortunately, a more troubling statistic shows that many small business owners are missing out  on a vital opportunity. This perception needs to change. It’s cheap. It builds community.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 19, 2010
    [Business, Facebook] Brand Evangelism: NASCAR Style With Tony Stewart
    Your brand evangelists are out there on Twitter, Facebook, LinkedIn and a multitude of other social sites, talking about your brand and why others should too. Tony Stewart, my favorite NASCAR driver of the #14 Chevy, took time out of his busy schedule last night to speak with me on the telephone.  Share this on Facebook.
  • ANYTHING GOES MARKETING  |  SUNDAY, MARCH 8, 2009
    [Business, Facebook] Social Media Success Stories
    LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. Blogger tip #2: Make sure your blog is featured in your Twitter profile, on LinkedIn, Facebook and any other social media app that you use. How am I doing this? With real stories!
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 26, 2012
    [Business, Facebook] The Most Important Words In Social Media
    And whether you use Twitter, Facebook, Pinterest, Linkedin, Tumblr,  or any of the social tools available, remember that you are connecting with people, not avatars. It is especially important for personal  social media success and it may be just as important to build gratitude into your business. ”  ~  William Shakespeare.
  • INBLURBS  |  THURSDAY, NOVEMBER 3, 2011
    [Business, Facebook] Social Media can be thread to your reputation
    Companies engage increasingly in social media sites like Facebook, Twitter, LinkedIn and other forums and platforms. Social media is a great way to grow brand awareness for the business and to expand the reach to get more customers. Future business and future contacts will be influenced by what the people find about you on the web.
  • THE POINT  |  WEDNESDAY, MARCH 6, 2013
    [Business, Facebook] Maker’s Mark: PR Debacle or Social Media Genius?
    Pundits in the business press referred to the snafu as the company’s “New Coke Moment,” a reference to Coca Cola’s notorious decision (and subsequent reversal) in the mid-1980s to change its soft drink formula. The same message also appeared on their Facebook page (image above.) In summary: • Company makes egregious business error.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 7, 2012
    [Business, Facebook] Everything you wanted to know about Twitter Chats
    For example, #CMChat gathers people who are in the country music business and #CookingChat brings together cooking enthusiasts. To promote the chat, you may want to create a homebase on Facebook, LinkedIn group, or blog where you can make announcements and post completed conversations. The idea behind a Twitter Chat is very simple.
  • MODERN B2B MARKETING  |  SATURDAY, JUNE 29, 2013
    [Business, Facebook] How Marketing Can Earn the Trust of the C-Suite
    In a recent study entitled “Measuring and Communicating Marketing Performance” by ITSMA, VisionEdge Marketing and Forrester, it was found that the vast majority of marketers rely on activity based metrics – which fail to tie to business outcomes. You also have to understand your business and the role marketing plays. How am I doing?
  • HUBSPOT  |  FRIDAY, FEBRUARY 18, 2011
    [Business, Facebook] 10 Marketing Stories You Might Have Missed This Week
    It is a busy time of year for most marketers, so we wanted to close the week out with a recap of some of the biggest online marketing related stories that you might have missed. How Much Does A Facebook Fan Cost? Facebook Photo Trends [Infographic] - Take a look at this awesome infographic that looks at trends on Facebook photos.
  • B2B VOICES  |  FRIDAY, OCTOBER 28, 2011
    [Business, Facebook] Social Influence Matters! No, It Doesn’t!
    From services like Klout to the Social Business Index , everyone seems to be discussing either how to measure influence or how to be influential. Don’t focus on the obvious numbers thrown out at you — number of Twitter followers, number of Facebook likes, etc. Do we need a social index for businesses? Not the debate.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 8, 2012
    [Business, Facebook] Why you should consider centralizing your search keyword lists
    Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. Thousands participated in related conversations on Twitter, Tumblr, Facebook, and LinkedIn. Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration. Keyword collaboration isn’t just important for digital marketing.
  • WRITTENT  |  MONDAY, JUNE 10, 2013
    [Business, Facebook] 9 Takeaways from SME’s 2013 Social Media Marketing Report
    'Ever wonder how your fellow marketers are using Facebook, Twitter, and Pinterest to generate brand awareness? 86% of the professionals surveyed for the social media marketing report said that Facebook, Twitter, Google+ and other platforms are important to their business – a 3% increase over 2012. YouTube Is Social.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 29, 2010
    [Business, Facebook] Treehouse Interactive Refines Its Features and Targets Larger Firms
    Treehouse has been quietly but steadily growing its business (up 30% this year), improving its product, and attracting more demanding clients. The system can now generate HTML code to embed forms within external Web pages, allowing users to create standard Javascript or Facebook -compatible non-Javascript versions, or both.
  • CONNECT THE DOCS  |  MONDAY, JUNE 4, 2012
    [Business, Facebook] 42 Rules For Your New Leadership Role: Interesting insights
    How to read the business culture at your new level, 3. How to assess the business risk in your new role. Pam Fox Rollin: Website : Twitter : Facebook. This book is also an ideal reference for executive coaches, HR business partners, management trainers, executive assistants, and others who help new leaders to be successful.
  • SAZBEAN  |  MONDAY, MARCH 28, 2011
    [Business, Facebook] Build It and They Won’t Come
    For whatever reason, there’s this misconception that if you put up a website or a blog (or Facebook page or Twitter page, etc.), you’ll suddenly get a ton of business. Having a website or blog is great if people want to learn more about your business, but they have to know that you even exist first (awareness).
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