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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 8, 2011
    [Business, Facebook] How to create social media metrics that matter
    It might be easy to get in the door, but you must show relevance to business KPIs (key performance indicators) to get commitment for social media. Here are three simple suggestions that will definitely put you on the right path: Understanding the Business you Represent. By Steve Goldner, Contributing {grow} Columnist.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 7, 2012
    [Business, Facebook] Social proof and your battle for credibility
    So it may come as a surprise that I have made a decision to ignore them, for good business reasons. Look around at other social media blogs and they are decorated with more badges than a five-star general.  It makes good business sense to do this. Like any good business person, I’m competitive. Driving the wrong behaviors.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 17, 2015
    [Business, Facebook] The Social Graph for Managing Influencer Relationships
    Twitter | Facebook | Google+ | LinkedIn |. The Social Graph for Managing Influencer Relationships by Raymond Morin - Maximize Social Business. Over the past decade, the new science of influence marketing in social media has evolved a lot. The first lists of influencers were based solely on the social score of the users. Raymond Morin.
  • PAUL GILLIN  |  TUESDAY, NOVEMBER 8, 2011
    [Business, Facebook] The Wisdom of ‘We’
    Social media is vital to our business today,” said Micarl Hill, the Mansion’s managing director. rating on TripAdvisor drives so much business that Snider slashed his marketing budget this year. How do you think the recruiting business will be changed by this? My column in BtoB magazine this month. Original here.
  • LEADERSHIP  |  WEDNESDAY, OCTOBER 16, 2013
    [Business, Facebook] Why You Can’t Write Off Email Marketing—It Beats Social Media
    Take a look at these statistics and reasons why email should still be a priority in your overall B2B marketing strategy: A recent study by Custora shows that Email has nearly 3 times as many users as Facebook and Twitter combined. More and more businesses are equipping staff with smart phones across all levels of the corporate domain.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 28, 2014
    [Business, Facebook] Sales Prospecting Perspectives Weekly Recap - Week of February 28, 2014
    This week was a busy one for us. This infographic by Introhive is an overview of B2B marketing and social selling , with social media strategies to build brand awareness for your business. Facebook, Google +, and Twitter are just a few of them. Happy Friday, Sales Prospecting Perspectives readers! Let us know what you think!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 6, 2013
    [Business, Facebook] Teens increasingly moving the conversation to Twitter
    For some time, I’ve been hearing that younger people are moving away from Facebook and congregating on Twitter for two reasons: 1) Mom probably isn’t on Twitter. 2) It’s a great place to follow favorite celebrities. Any idea what could have happened last year? Illustration courtesy Flickr CC and Rosaura Ochoa.
  • LOOPFUSE  |  TUESDAY, JANUARY 22, 2013
    [Business, Facebook] Move Beyond Basic Email Marketing with Prospect Activity Information and Automated Follow Up Emails
    Most businesses at a certain stage of their marketing maturity understand that an email marketing program is an efficient and cost-effective way to communicate with customers and prospects.  You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. We would love you to try out LoopFuse here.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 17, 2014
    [Business, Facebook] Three Ways to Optimize Social Media for Hotels in 2015
    Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the hospitality industry are using social media. Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Three Ways to Optimize Social Media for Hotels in 2015 by Debbie Miller - Maximize Social Business. Author information. Debbie Miller.
  • WINDMILL NETWORKING  |  FRIDAY, JULY 25, 2014
    [Business, Facebook] Creating an Engaging Customer Experience In A Socially Connected Marketplace
    Is it Facebook likes? Creating an Engaging Customer Experience In A Socially Connected Marketplace by Joe Ruiz - Maximize Social Business. What is an Engaging Customer Experience? Engaging has a nice ring to it. Marketers love to use the term frequently, and why not? It’s a noble aspiration, but what does it really mean?
  • WORKFACE  |  WEDNESDAY, OCTOBER 19, 2011
    [Business, Facebook] Creating Great Digital User Experiences for Your Next Wave of Customers
    In an outstanding piece on Harvard Business Review, Users Are the New Growth Engine , Aaron Shapiro warns CEOs who “won’t acknowledge the impact digital technology is having on their business,” may not be around in five years. What does the “software layer” look like for these businesses?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Business, Facebook] Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads
    Facebook ads show a strong improvement in rates since 2012, but the numbers are in that same range. Real-time personalization helps optimize marketing spend by targeting ads to the right audiences across the different ad channels such as Google and Facebook. Author: Mike Telem Think fast! Shifting Weight Towards the Top-of-the-Funnel.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2012
    [Business, Facebook] The Ultimate Guide to Mastering Pinterest for Marketing
    As with most other social networks, users can perform standard social networking functions such as following the boards of their friends, liking and commenting on other users' pins, re-pinning content to their own boards, sharing others' pins on Facebook and Twitter or via email, and even embedding individual pins on their website or blog.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2011
    [Business, Facebook] How to Measure Your Social Media Lead Generation Efforts
    Social media is no longer in its infancy and is no longer an optional task for businesses and brands. Indeed, building and engaging with audiences on established social networks is now a key part of business interaction. Depending on your business and campaigns, track questions like: Did they redeem a coupon from Foursquare?
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Business, Facebook] 3 Tips to Reduce the Workload on Social Media
    Twitter | Facebook | LinkedIn | 3 Tips to Reduce the Workload on Social Media by Sofie De Beule - Maximize Social Business. Running your social media presence is often very hectic and take up a lot of time. Instead of getting lost in the stream of incoming social media mentions, you are desperately looking … Continue Reading.
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Business, Facebook] 7 Brilliant Video Marketing Campaigns You'll Actually Enjoy Watching
    Examples of Brilliant Video Marketing Campaigns. 1) Progressive's Small Business Tips. Expertly crafted by the brand storytellers at Arnold Boston , the Small Business Big Dreams series presented by Progressive is a perfect example of human, value-driven video marketing. Riddle me this -- why do people buy quarter-inch drill bits?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 4, 2014
    [Business, Facebook] Vendemore Moves B2B Display Ad Targeting Towards the Bottom of the Funnel
    My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. This can happen via real time bidding for ads on external Web sites or on the client’s own home page.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Business, Facebook] "Value, Value, Harvest" -- The Duck, Duck, Goose of Social Media Marketing
    This is any type of communication from a business to a consumer where the consumer has given permission to the business to talk to them. dieter following a fitness supplement company on Facebook. Second, the list of consumers turns into a long-term asset for the business. We all know it’s important; but why and how?
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 7, 2013
    [Business, Facebook] It’s Time To Act Like A Publisher [Slides]
    We need to use data-driven insights and business results to show that acting like a publisher will bring more prospects to know, like and trust us enough to buy from us. That means: Create great content AND delivering business results in the form of more customers, revenue and marketing efficiency. OK, maybe I’m being dramatic.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 2, 2010
    [Business, Facebook] Want to Find Out if Professional Tradesmen are Active with Social.
    In your regular business conversations, ask if they are active. If you have an online lead generation form, add data fields for LinkedIn, Twitter and Facebook. Gmail Stalking - Twitter, Facebook and other outposts have incorporated a function that allows you to see if they are using their services and invite them to connect with you.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 14, 2012
    [Business, Facebook] Is Instagram's New Pinterest-Like Web Platform Worth Your Time?
    The layout of profile pages makes it obvious that Instagram and Facebook are related -- remember, Facebook acquired Instagram a little less than a year ago. Similar to Facebook’s cover photo, the profile displays a large banner at the top, populated by a sleek grid of the user’s photos, softly transitioning from one to another.
  • SAZBEAN  |  SATURDAY, JANUARY 7, 2012
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of January 7, 2012
    Social Business: 84% of businesses have not fully integrated Social Media in their operations (The Strategy Web). The Ultimate Guide to Marketing With Facebook’s Social Plugins (HubSpot). 12 Business Blogging Shortcuts for Time-Crunched Marketers (HubSpot).  . Steps for Finding New Customers  (Mashable!).
  • LEADER NETWORKS  |  MONDAY, FEBRUARY 27, 2012
    [Business, Facebook] How Do You Measure Member Engagement?
    Member engagement is a popular term these days, applied to everything from customer loyalty programs to Facebook games to political campaigns. As a researcher by training and inclination, I’m taking a closer look at “engagement,” what it means and how it applies to our online social business activities. It is dynamic and variable.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Business, Facebook] Social Media Marketing Tools For B2B Marketers
    For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. It’s easy to find out how many Twitter followers or Facebook fans you have – but when you can just buy 1,000 followers for 30 bucks does this really mean anything? This is the problem that we set out to solve in mid 2011.
  • SMALL MANUFACTURER BLOG  |  SATURDAY, SEPTEMBER 7, 2013
    [Business, Facebook] How to Use the Google Analytics Social Report (Part I)
    For any marketer, but especially for small business owners, the Social Report is important. This post is geared toward small business owners and marketers. I use my own data from Google Analytics. I do this because it’s important to me that you know I follow my own advice. Facebook Referrals. Ok, ready? Let’s go.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Business, Facebook] 10 Blogs to Bookmark: Social Marketing Edition
    You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube). Garst blogs on a range of topics, from blocking someone on Facebook to choosing the right LinkedIn profile keywords. Maximize Social Business. Check it Out: Maximize Social Business. 9. Social Media Examiner. Truly the go-to source.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 9, 2011
    [Business, Facebook] How Readers Find Your Blog: A Diagram
    I’ve said it before, and I’ll say it again:  a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business? And they do  go to Facebook , Twitter , and LinkedIn.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 17, 2011
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of September 18, 2011
    Pinkberry Exec On The Most Important Part Of Social Media Marketing  (Business Insider). Facebook Best Social Media Network for Brand Interaction  (Search Engine Watch). 12 Ways to Shake Up Your Attitude and Your Business  (Small Biz Trends). Social Media is Sucking the Life Out of My Business! Marketing Trenches).
  • SAZBEAN  |  MONDAY, MARCH 28, 2011
    [Business, Facebook] Build It and They Won’t Come
    For whatever reason, there’s this misconception that if you put up a website or a blog (or Facebook page or Twitter page, etc.), you’ll suddenly get a ton of business. Having a website or blog is great if people want to learn more about your business, but they have to know that you even exist first (awareness).
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 22, 2011
    [Business, Facebook] Savvy Wrap-up July 22nd
    60+ Tips for Using Facebook in Business by @caroljsroth. This is a great way to start your Facebook brainstorm session. Wow, but summer is in full swing. Can anyone believe that next week is the last week of July?!? Luckily for us (and you!), we don't have to look any farther than our favorite blogs. Find out in this post.
  • INBLURBS  |  MONDAY, JANUARY 9, 2012
    [Business, Facebook] inBlurbs Blog is nominated as one of the 20 finalists
    Social Media Examiner , the world’s largest online social media magazine, is designed to help businesses discover how to best use social media tools like Facebook, Google+, Twitter and LinkedIn to connect with customers, generate more brand awareness and increase sales. One of those blogs is inBlurbs blog.
  • WRITING ON THE WEB  |  MONDAY, JUNE 13, 2011
    [Business, Facebook] How to Make Content More Engaging: 10 Tips
    Here is a summary of what other content marketers think about this important question: Just as there is no single definition of engagement, there is no single way to engage with your audience: Focus on what is important to your ideal reader, which is often different than what is important to your business. Share this on Facebook.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, MARCH 2, 2011
    [Business, Facebook] TDWI Vendor Panel on the Future of BI – part Two
    It was a great chance to hear what was on the mind of the business executive audience and hear what vendors have to say. There seems to always be a need for virtualization, but the real need should be identified in the business requirements. Be sure to use BI to communicate the value that the business process change will provide.
  • HUBSPOT  |  MONDAY, JULY 23, 2012
    [Business, Facebook] Answers to Your Top 7 Questions About Mastering LinkedIn Marketing
    The 7 Most Asked Questions About LinkedIn Company Pages and Groups. 1) How does interaction on LinkedIn differ from interaction on Facebook? Facebook, on the other hand, is used for fun, entertainment, and social interaction with personal connections. Get ready to stuff your head with even more LinkedIn marketing knowledge ! Precisely.
  • HUBSPOT  |  TUESDAY, JULY 24, 2012
    [Business, Facebook] The Social Media Publishing Schedule Every Marketer Needs [Template]
    And then Facebook. it's not in panic mode looking for something to push out to our Facebook fans -- we already took care of that last Friday before we left. This section will walk you through how to fill out each of the four tabs you see in this template -- the updates for Twitter, Facebook, LinkedIn, and Google+. meeting?
  • HUBSPOT  |  TUESDAY, JULY 24, 2012
    [Business, Facebook] Why I Fired My Marketing Agency
    In a previous life, I was a small business owner. When I joined the company in September 2011 (we'll call it the Acme Startup Company), my business partners had just spent two years in research and development. In fact, many agencies are absolutely worth your money and will deliver awesome business results. you might need it.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 4, 2013
    [Business, Facebook] The Expanding Role Of B2B Marketing
    And we’ve seen the increasing level of discussions on how marketing was evolving into  content marketing and employing  social business  strategy. This sentiment was also echoed last week at the Business Marketing Association’s annual conference titled the “ BMA Blaze.” And it was straining traditional marketing strategy.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 21, 2014
    [Business, Facebook] What NOT Having Lunch with Ellen DeGeneres Taught Me About Social Media
    love Facebook. Whether it’s on the Marketo Twitter channel or on our Facebook page , we do our best to engage/reply to those who engage with us. For Marketo, social media is a lead generation machine.   In fact, we’ve found that overall, Facebook is our biggest social media channel for lead generation. Not a Facebook comment.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 20, 2010
    [Business, Facebook] A fascinating “hardcore” B2B social media success
    Business statistics. Share this on Facebook. The case exemplifies an integrated approach to CRM, customer research, SEO, web design, content development, and social media marketing that I think you’ll enjoy! BACKGROUND. Their core product TradeNet, an e-commerce platform connecting industry buyers and suppliers. STRATEGY.
  • LOOPFUSE  |  MONDAY, AUGUST 6, 2012
    [Business, Facebook] Are you getting gold medal results from your email lead nurturing efforts?
    Read this post on a Simple Lead Nurturing Example for Every Business. You can follow LoopFuse on Twitter  here or join us on our Facebook fan page  here. The Olympics are in full swing in London and we are watching the thrill of victory and agony of defeat play out in tape delayed awesomeness.  Number of recipients (emails sent):  295.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 1, 2013
    [Business, Facebook] Playing the online reputation shell game
    Instead of “Chris Abraham” coming up with my web site , my Twitter / LinkedIn / Facebook profile, or my Huffington Post articles , it goes much further. Facebook Object Debugger: A valuable tool for marketers & businesses (socialmedia.biz). Are you using updated keywords for your business? Body doubles!
  • WEBBIQUITY  |  MONDAY, DECEMBER 17, 2012
    [Business, Facebook] 17 Tragically Common Copywriting Mistakes to Avoid
    Consider the following two examples: Facebook is on a roll. Facebook now has more than one billion users. It’s hard to imagine any competitor overtaking Facebook. Facebook is on a roll. With more than 80% of b2b and high-value consumer purchasing decisions now starting with online research, content marketing is hot.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 23, 2012
    [Business, Facebook] Social Media, Conflicting Data, and the Search for Truth
    The lack of real data in this business is shocking. But if you are trying to run a business, you cannot take shortcuts by taking a guess on data. Data hope you’ll let me know if The Social Habit can help your business find the truth about your social media marketing efforts and your customers. This is irresponsible. Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 16, 2013
    [Business, Facebook] The end of an analog life
    by Helen Robertson Related Stories Five steps to create breakthrough actions toward “Everest Goals” When Twitter followers ask for money Risky Business: Can Liking a Facebook Page Cost You Your Job? think that is good once in a while, right? And, in fact, with the kids out of the house, it’s time to downsize.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, APRIL 30, 2013
    [Business, Facebook] Respond to People When They Connect With You
    So why do so many brands and people ignore their fans and followers on Twitter, Facebook and other social channels? When was the last time you turned around and walked away when someone introduce him or herself to you at a face-to-face networking event? I’m guessing, never, correct? And maybe a little angry, too. Crickets.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 24, 2013
    [Business, Facebook] Trends and Predictions On The Future of Content Marketing [Slides]
    And I walked the audience through the trends and some of my own predictions related to content marketing, marketing and even the future of business itself. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Advertising is on the decline.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 17, 2011
    [Business, Facebook] 5 Practical Ways Manufacturers Can Use 2D Bar Codes
    Businesses that don’t understand how to use 2D codes think that they’re just a way to drive people through to a mobile landing page. But businesses that get it are using them in a variety of new and innovative ways — all of which lead to increased customer loyalty and greater revenue per customer.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Business, Facebook] 42 Tweetable Facts to Squash Marketing Fantasies
    Fantasy: B2B companies don't need to waste their time on Twitter, Facebook & LinkedIn. Fact: 39% of B2B companies using Twitter & 41% using Facebook have acquired new customers from it. Fantasy: Facebook may be great for building buzz, but it has yet to prove itself as an effective channel for generating sales.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 26, 2011
    [Business, Facebook] 5 great resources for social marketers, and one bad one
    To succeed you need to know more than creating a Facebook page. The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social. This is an old-fashioned business book. Launch: How to Quickly Propel Your Business Beyond the Competition. Marketing White Belt: Basics For the Digital Marketer.
  • HUBSPOT  |  MONDAY, NOVEMBER 24, 2014
    [Business, Facebook] Let’s Get Personal: 12 Ways to Tailor Your Marketing to Individuals
    While not all of these may be applicable to your business and your audience, they can give you a jumping-off point for new personalization ideas. These attributes indicate things like presence of children in the home, whether someone owns or rents, if an individual is a business owner and more. And it’s what consumers want.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Business, Facebook] 5 Pointless Marketing Metrics You Can Stop Tracking Today
    That will help you better understand how many people are interested enough in your content that they want to engage with your company further. 2) Facebook Likes. Like on Facebook can be exciting. When you create your next Facebook post, think about how your post could drive clickthroughs. More traffic, visitors, and customers?
  • SAZBEAN  |  SATURDAY, MAY 11, 2013
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of May 12, 2013
    Here are the top Internet strategy, marketing and technology links for the week of May 12, 2013… Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans (B2B Lead Roundtable Blog) What Should Lead Your Online Marketing Strategy: SEO or Content Marketing? News & Notes
  • INBLURBS  |  WEDNESDAY, NOVEMBER 2, 2011
    [Business, Facebook] IBM Study reveals that social media is the Marketing Priority worldwide
    As social media evolves and more businesses jumping o this bandwagon it looks for me that three to five years are not an appropriate time frame to step into conversation with existing and future customers. Companies which like to position their business to gain a competitive advantage need to act now, and not to wait three to five years.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 23, 2014
    [Business, Facebook] Social Media Marketing Automation Dos and Don’ts
    If you’ve got your hands full managing the day-to-day operation of your business, sometimes posting on Twitter or Facebook is the last thing on your mind. Some businesses pause automated tweets during natural disasters or other events. Different platforms have different benefits, and some businesses use more than one.
  • STORIES THAT SELL  |  TUESDAY, JUNE 22, 2010
    [Business, Facebook] 86,552 Views of a Single Case Study
    Listed among its most viewed case studies, the Outback Steakhouse case study describes how the restaurant chain used a Microsoft solution for a Facebook campaign. Allow site visitors to search or browse case studies by industry, product or other categories that might matter to them, such as business need. Make them easy to find!
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 24, 2012
    [Business, Facebook] The Content Marketing A-Team
    This is the leader, the person accountable to the organization for making sure your business is creating, curating and syndicating the content your buyers are looking fo,r in all the channels where they are looking. Content is everyone’s job in businesses today as brands continue to embrace the need to become publishers. Editor.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, MARCH 18, 2014
    [Business, Facebook] Help Google Connect the Dots Between Your Social Profiles
    Facebook Page. You can also add your email, phone and website URL to your Facebook page. still cannot get Google to display the correct address for my business, despite correcting it across all profiles and on my Google Local page. To help Google, it pays to take a minute to check your profile. An expanded box opens up. Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 10, 2013
    [Business, Facebook] 6 Marketing Lessons Learned at the 2013 New Media Expo
    Your well-written post might fix a problem now, and your positive reputation can easily lead to a business opportunity in the future. Likewise, you don’t set aside one hour each week to listen to your significant other, so don’t think that level of attention will work for your followers on Twitter and Facebook either. Something good.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 25, 2012
    [Business, Facebook] Falling in love with Instagram
    I am a busy guy and I don’t have a lot of free time, especially for another bloody social media platform. It offers zero business value, at least the way I use it, and I don’t want it to.  It is just pure, pressure-free, lovely, creative fun. But week by week I have been falling in love with Instagram. Romania. Moldova.
  • WRITTENT  |  MONDAY, JUNE 10, 2013
    [Business, Facebook] 9 Takeaways from SME’s 2013 Social Media Marketing Report
    Ever wonder how your fellow marketers are using Facebook, Twitter, and Pinterest to generate brand awareness? 86% of the professionals surveyed for the social media marketing report said that Facebook, Twitter, Google+ and other platforms are important to their business – a 3% increase over 2012. YouTube Is Social.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Business, Facebook] Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog)
    In fact, 81% of adults use social media, and many of them are on these networks for business purposes.  In fact, there are more people on Facebook then not on Facebook. Even as business leaders, social media has become a huge part of our lives. You need to do more than create a page on Linkedin or Facebook.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 7, 2013
    [Business, Facebook] Email is Still King: Why Social Media Lags Behind for Marketing
    There’s been a great obsession in businesses to acquire customer intelligence , and this is why we see those big numbers in digital media spending. This type of marketing is more effective at engaging the customer and making your business more attractive to them. Social media sites aren’t there to advertise goods.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 1, 2013
    [Business, Facebook] Lead Generation: 5 tips to generate leads faster on LinkedIn
    Mirman is head of SMB (small and medium-sized business) Marketing for HubSpot , and Ramdas is General Manager of LeadFormix , both are marketing organizations specializing in B2B lead generation. Facebook news does well on Facebook,” Mirman said. posed this question to Ellie Mirman and Shreesha Ramdas. Guess what? Industry.
  • CLIENT BRIDGE  |  TUESDAY, NOVEMBER 22, 2011
    [Business, Facebook] Trends in Social Media
    Facebook and Twitter apps let people interact with their social networks from anywhere. Social Commerce" You can now shop on social networks like Facebook without leaving the site. Global Micro Niche Business" Geography, technology and distance no longer restrict niche industries, which can now become multi-million dollar businesses.
  • LOOPFUSE  |  MONDAY, OCTOBER 17, 2011
    [Business, Facebook] Marketing Automation Blueprint - The Ultimate "How To" Guide
    The company had only recently adopted an open core business model for its flagship IT monitoring product – distributing a free version under an open source license and selling subscriptions for a premium version to enterprise customers. You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. Tough call?
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 27, 2013
    [Business, Facebook] The Best Marketing Blog Posts of 2013
    In 2013, small businesses with blogs generated 126% more leads. All that writing paid off, as we also won a Gold Stevie Award for best blog content/writing at the 2013 International Business Awards. Emails Your Business Should Be Sending. Want Better Facebook Engagement? Facebook No-Nos that Turn Off Customers.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 17, 2011
    [Business, Facebook] 7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)
    by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right?  NO! The business marketer needs to build a deeper relationship with their prospect or buyer.  Why would this be useful?  Doing all 7?  A+. 
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 22, 2013
    [Business, Facebook] Is Your Social Media Strategy Dynamic?
    According to Forrester’s newest B2B Social Technographics ® numbers, fully 100% of business decision-makers use social media for work purposes. 98% of business decision-makers are Spectators (they read blogs, watch videos, or listen to podcasts). For Facebook and Google+, the 45–54 year age bracket is the fastest growing demographic.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Business, Facebook] 6 Steps To Executing A Content Strategy
    Content Strategy is a very confusing topic in business and marketing circles. Whatever it is, you need to define that content strategy mission and also how that will translate into business results. You have to define which content and tactics are driving the highest levels of engagement and conversion to your defined business goals.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, SEPTEMBER 5, 2012
    [Business, Facebook] 4 Things to Watch Before 2013
    Summer’s passing means an all-out sprint to the end of the year – Q4 is a critical period for most businesses, including ours at CEB. Here are a few numbers to keep an eye on: digital CPMs, major corporate pullouts from social advertising platforms, Facebook’s share price. Can you believe it’s September already?
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 19, 2013
    [Business, Facebook] Is Big Data The Future of Marketing?
    You can follow Steve on  Facebook ,  Twitter  and  LinkedIn. Tell us about yourself? . I’m an author, columnist, blogger, entrepreneur and head of an integrated marketing agency. I’ve been an agency guy from day one, starting my career working on the Pizza Hut business for a terrific Southern California firm. Strategy
  • FIFTH GEAR ANALYTICS  |  TUESDAY, OCTOBER 26, 2010
    [Business, Facebook] Pareto’s Law or the Long Tail Theory? What Marketers Must Measure Now.
    The Long Tail was postulated by Chris Anderson in his terrific book: The Long Tail: Why the future of business is selling less of more. Share this on Facebook. Martha Bush. The foundational concept of all database marketing is the Pareto Principle, that 80% of your sales and profitability will come from about 20% of your customers.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Business, Facebook] 10 Innovative Social Media Newsjacks of the Super Bowl Power Outage
    While we'll visit some familiar faces on this list, we were most inspired to see all business types and sizes getting in on the power outage newsjacking fun. Oreo gets the biggest thumbs up from me, instantly -- and I mean instantly -- posting a photo on Facebook with the caption "Power Out? Enjoy! 1) Oreo. No Problem." superbowl13."
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 10, 2012
    [Business, Facebook] 12 Compelling B2B Social Media Slideshare Presentations
    10 Ways to "Solve" Facebook for B2B. Creating a Social Business for B2B Companies. B2B marketers give lots of presentations in today’s work environment, and are always looking for inspiration for new ideas and new ways to present those ideas. Share your best work with us in the comments. B2B Content Marketing Trends.
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 5, 2013
    [Business, Facebook] 4 Ways to Generate More Leads by the End of the Day
    The searcher will be able to simple tap the phone number a call your business directly. Mobile is great, but some businesses rely on traditional search traffic to produce results. The best places to run PPC ads might be Facebook and LinkedIn. Facebook ads are another great way to target in both a B2C and B2B environment.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 3, 2013
    [Business, Facebook] 11 Inspired nudges to help you write your book
    My first business book has been out a few weeks,  Writing with Verve on the Blogging Journey. The Overcome what’s challenging you about writing a business book. Business development, building your list, power for the brand, and achievement for the soul are significant reasons why authorship works. Self-publish? Bah-humbug!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 11, 2013
    [Business, Facebook] What Marketers Can Learn From The “Breaking Bad: Alchemy” iBook
    The show launched a photo builder tool called the “ Name Lab ” where fans can create a Facebook cover or profile photo with their names written periodic elements-style. What Marketers Can Learn From The “Breaking Bad: Alchemy” iBook is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • HUBSPOT  |  MONDAY, DECEMBER 27, 2010
    [Business, Facebook] What Is the Future of Social Media Marketing? [Marketing Cast]
    In order to leverage technologies for their business needs, marketers should stay up-to-date with latest trends. As David mentions, exploring the evolution of e-business, for example, can help today's marketers better understand the evolution of social media marketing. Integrate Facebook into Your Marketing Efforts.
  • SYNECORE  |  TUESDAY, MARCH 12, 2013
    [Business, Facebook] Pinterest Banks on Web Analytics
    This is potentially big news, as businesses and marketers try to figure out the best way to approach the fast-growing social network. The secret to Pinterest’s rampant success- and the key to its inherent value for businesses and marketers- can be found somewhere along the intersection of user affinity and sales action-ability.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 4, 2013
    [Business, Facebook] Infographic: How Head Games Can Ruin Your Brand Strategy
    You’ll learn how Sellers tend to underestimate the importance of key business problems that their clients are facing. Even more concerning is the gap between Buyers and Sellers perception of the relevance of your firm’s services to solving the client’s key business issues. On Twitter or Facebook? Yikes! Enjoy!
  • LOOPFUSE  |  MONDAY, MARCH 4, 2013
    [Business, Facebook] What's Your Lead Velocity Rate (LVR)?
    If you run a recurring revenue business (SaaS, etc.) You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. Jason knows a thing or two about this having been the co-founder & CEO of Echosign which is now part of Adobe Systems.  ” Read the whole thing here. We would love you to try out LoopFuse here.
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 14, 2014
    [Business, Facebook] How Should B2B’s Spend PPC Dollars?
    To overcome these challenges businesses must understand that some ad networks are inherently better for lead generation. It allows you to reach an audience that you know is interested in your business. Simply put, advertisers know their audience uses Google and that bidding on valuable keywords is good for business. Remarketing.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 6, 2014
    [Business, Facebook] Pay attention to me: do gimmicks really work in digital marketing?
    Creativity in marketing is often the thing that sets businesses apart. While breaking away from traditional advertising pursuits is certainly necessary for business success, marketers should be wary of promotional equivalents to “look at me” signs. She specializes on the topic of small business tips and resources. Contests.
  • LEADER NETWORKS  |  TUESDAY, OCTOBER 11, 2011
    [Business, Facebook] Five Ways To Avoid the "Valley of the Social Tools"
    Social strategy and social operations are causing big changes in business today -- online and offline. However, well-conceived social business is far from frivolous or transitory. Some of this comes from confusing the differing needs of consumer and business environments. They've emphasized click-through and followers.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Business, Facebook] 10 Examples of Highly Effective Welcome Emails
    welcome email is the first friendly exchange between your business and a new subscriber. It sets the tone for future communications and encourages new members to engage with your business. These emails come from businesses big and small. New contacts are curious about your business; otherwise they wouldn’t have signed up.
  • CK'S B2B BLOG  |  SUNDAY, MAY 16, 2010
    [Business, Facebook] Want ROI From Today's Technologies, Marketers? Don't Just Show Up (participation), Step It Up (innovation).
    Facebook group? You're not using these technologies to merely make the same moves as others, you're looking to move the ROI needle for your business. Marketers, your business audiences need you to innovate around their challenges and needs, and in so doing you might just find you're innovating your B2B business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 3, 2014
    [Business, Facebook] Five companies with a human social media presence
    Right now “being human” is an important theme for businesses. spent time looking around the web and thinking back to experiences I have had and these five businesses stood out in a human way. They maintain an extraordinarily transparent business operation. How does your business measure up? He (she?) Buffer.
  • WRITING ON THE WEB  |  MONDAY, SEPTEMBER 20, 2010
    [Business, Facebook] Writing Better Web Content: Ask what? Who? Why?
    The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics. Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web.
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 3, 2013
    [Business, Facebook] 5 Tips On Finding Your Next Customer
    According to a May 2012 survey by Constant Contact, over three-quarters of small businesses agree on their primary goal: attracting new customers. Unfortunately, a more troubling statistic shows that many small business owners are missing out  on a vital opportunity. This perception needs to change. It’s cheap. It builds community.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 26, 2015
    [Business, Facebook] Is Europe America’s Online Colony? American Influence on the Web
    My entire online business, which I created in Berlin, is 100% dependent upon the US. The model I see in most startups and online businesses works like this: copy successful ideas and companies from the US and localize them. That’s why we have a German-version of Amazon, LinkedIn, Facebook etc. So what about the future?
  • LOOPFUSE  |  MONDAY, NOVEMBER 7, 2011
    [Business, Facebook] 9 ways to make the case for marketing automation software
    Doing more with less is interesting, but not nearly as interesting as increased response, higher volumes of engaged sales prospects for your sales team, larger qualified sales pipelines to work with, and more monthly/quarterly closed business. Work with your sales counterpart to build this model and business case. 9. Do the math.
  • CONNECT THE DOCS  |  THURSDAY, JANUARY 28, 2010
    [Business, Facebook] ClickInsights: Social Media Marketing in 2010
    How should marketers and businesses adapt to this change?" Since 1994, Chris has helped thousands of individuals, non-profits, small businesses and blue chips make the most of the web. More businesses will embrace social media as the case studies and proven ROI cases surface. How Will Businesses adapt to this change?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 5, 2015
    [Business, Facebook] Three things you MUST know about the psychology of complaining
    It is very difficult for the customer to change their mind Blame theory tells us that once a negative episode occurs and the customer concluded that it was your fault, the customer’s mind is now busy trying to decide whether you did it on purpose (intentionality) or by accident (negligence). Loudly. Publicly. It finally happened. Loudly.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 13, 2012
    [Business, Facebook] Inbound Marketing 101: Get Your Customers To Listen And Buy [Infographic]
    So leading businesses are using inbound marketing (or “Pull Marketing”) to more effectively  attract new customers. Difficulty contacting your business. Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Today’s consumers want to learn. 
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 31, 2013
    [Business, Facebook] The Digital Marketing Mafia: A Breakdown
    Author: Fab Capodicasa If you’ve ever received emails selling Viagra, one hundred Facebook likes, or the classic Nigerian businessman wanting your bank details, you’ve glimpsed the underbelly of digital marketing. They even make friends on Facebook, and post updates! “Legitimate” Business (aka The Boss).
  • THE POINT  |  WEDNESDAY, MARCH 6, 2013
    [Business, Facebook] Maker’s Mark: PR Debacle or Social Media Genius?
    Pundits in the business press referred to the snafu as the company’s “New Coke Moment,” a reference to Coca Cola’s notorious decision (and subsequent reversal) in the mid-1980s to change its soft drink formula. In summary: • Company makes egregious business error. We realize we can’t lose sight of that. Let’s translate, shall we?
  • LOOPFUSE  |  MONDAY, AUGUST 5, 2013
    [Business, Facebook] 3 Ways to Kickstart Your Marketing Funnel
    Whether we call it a marketing funnel or sales funnel, the point is that you are trying to find, engage, and convert your target audience into customers all at a cost that makes for a profitable business. You can follow LoopFuse on Twitter  here or join us on our Facebook fan page  here. just blindly bidding on keywords).
  • DIGITAL B2B MARKETING  |  MONDAY, JULY 1, 2013
    [Business, Facebook] LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?
    However, for B2B marketers looking to reach specific business audiences, it just might be the best social advertising option yet. Have you felt like social advertising just wasn’t right for your B2B marketing? If so, LinkedIn’s new Sponsored Updates may just change your mind. Social Advertising, With LinkedIn Targeting. Your Turn.
  • SAZBEAN  |  SATURDAY, JUNE 18, 2011
    [Business, Facebook] Top Internet Strategy, Marketing & Technology Links – Week of June 17, 2011
    Facebook Growth Outpacing Other Social Media (Marketing Profs). It’s About the Problem (Small Business Trends). Article: Twitter Users Want Businesses to Answer Them  (eMarketer). Resume Qualifications that Show Your Business ‘Gets’ Social Media Marketing  (Ignite Social Media). Social Media and Small Business Metrics?
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 20, 2011
    [Business, Facebook] What’s Changing With Social Media?
    Businesses are getting more comfortable with social media and are continuing to integrate it into their overall marketing programs. recently read an article in Social Media Examiner, 8 Social Media Trends Impacting Businesses that I thought made some good points. The good news is businesses are moving forward.
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