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  • DIGITAL VOICES  |  TUESDAY, SEPTEMBER 10, 2013
    [Business, Facebook] Welcome to the SMAC Stack Revolution
    'There’s a new wave of technology and computing that we at Ayantek believe offers revolutionary opportunities for organizations to drive customer engagement, innovation and business productivity. Facebook has become the focus of the world’s digital life and has connected 1.51 billion users worldwide 2.
  • SAZBEAN  |  SATURDAY, OCTOBER 12, 2013
    [Business, Facebook] Top Internet Marketing Strategy Links for the Week of October 7th, 2013
    Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes
  • SAZBEAN  |  SATURDAY, MAY 4, 2013
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of May 4, 2013
    Jim’s Marketing Blog) The Future Of Advertising Is Facial Recognition  (Business Insider) How to Use Keyword Tools to Brainstorm Blog Topics [Quick Tip]  (HubSpot) Which Social Media Tool is Best for My Small Business? News & Notes
  • SAZBEAN  |  SATURDAY, SEPTEMBER 17, 2011
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of September 18, 2011
    Pinkberry Exec On The Most Important Part Of Social Media Marketing  (Business Insider). Facebook Best Social Media Network for Brand Interaction  (Search Engine Watch). 12 Ways to Shake Up Your Attitude and Your Business  (Small Biz Trends). Social Media is Sucking the Life Out of My Business! Marketing Trenches).
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 3, 2012
    [Business, Facebook] What is the Sentiment Analysis of YOUR Social Media Presence?
    It is no different if they say they work at your company in their Facebook profile. I’ve already decided not to do business with a certain service provider because of my own negative sentiment analysis of that provider’s social media presnce. Fellow WMN blogger Judy Gombita talked about the need to practice positive PR 2.0.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 29, 2012
    [Business, Facebook] Content Curation And 12 More Content Marketing Terms Defined
    By focusing on their content needs, we are able to attract them, gain their affinity and ultimately their business. But first, we need to speak with a common understanding with our business colleagues. “Social Media” is so 91 days and 42 seconds ago…. To me, content strategy is all about focusing on the needs of our audience.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 10, 2012
    [Business, Facebook] 3 Ways to Get B2B Social Media Value from Google+
    Many B2B marketers have already been scratching their heads trying to figure out how to make use of Facebook and Twitter. There are, however, reasons to believe that Google+ will be more valuable to B2B companies than Facebook and Twitter put together. Google+ Has More Appeal for Business than Recreational Users.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 20, 2010
    [Business, Facebook] A fascinating “hardcore” B2B social media success
    These channels included:blog, e-newsletter, Twitter, light-hearted videos, podcasts, Facebook and LinkedIn. Business statistics. Share this on Facebook. I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. BACKGROUND. OBJECTIVES OF THE MARKETING PROGRAM.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, OCTOBER 20, 2010
    [Business, Facebook] Extra, Extra: To Get More Leads, Harness the Power of the Press Release
    Social Media sites – LinkedIn, Facebook, Twitter. For a list of distribution sites, read PR for Less: 8 Free and Low Cost Tools to Promote Your Business by Daniel Kehrer. New line of business. You’re in business of selling ideas, after all. Once upon a time a press release was designed solely to get media attention.
  • B2B LEAD BLOG  |  TUESDAY, AUGUST 14, 2012
    [Business, Facebook] 7 lead segmentations to beautify your lead nurture program
    Segment current customers based on how much they’ve already spent with your business or organization. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. But with so many variables, where to start? Previous lead behavior.
  • HUBSPOT  |  MONDAY, MAY 13, 2013
    [Business, Facebook] How Marketing Legend Guy Kawasaki Manages His Social Media Presence
    'Guy Kawasaki is a special advisor to the Motorola business unit of Google. There are multiple ways to schedule Twitter, Facebook, LinkedIn, and Pinterest posts using various tools. Second, if you have a HootSuite enterprise account, you can schedule to a Google+ Business Page (as opposed to a personal profile). Facebook.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Business, Facebook] 10 Data, Cloud, and Social Takeaways From Oracle OpenWorld 2013
    At each keynote we heard from some of the biggest, global companies with unique business models, each telling a story about how data, cloud, and social are helping the way their company does business. With more than 60,000 attendees, the event highlighted session content relevant to every line of business title. – Oracle.
  • HUBSPOT  |  THURSDAY, JULY 19, 2012
    [Business, Facebook] How to Stalk Your Competitors in Social Media (So You Can Crush Them)
    You'll walk away with a quick and simple assessment you can run for your own business, and we'll even show you how to run it using two big brands as an example -- Starbucks and Dunkin' Donuts. Then visit the following social media sites to determine if your competitors have a presence: Facebook. Facebook. And use it well. Yikes.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 7, 2014
    [Business, Facebook] Is This The Year Of Big Data For Marketing?
    do not believe it will impact only consumer-based businesses as logistics, partner ecosystems, sales relationships and product development – all can be improved with better insights and connectivity. 'A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with  Mobile Marketer. My Take. What do you think?
  • MARKETING GENIUS BLOG  |  MONDAY, JUNE 13, 2011
    [Business, Facebook] 4 Rules for Being Your Own CMO/CIO
    As the CMO/CIO you have to get the big picture of how your marketing data integrates and illuminates the rest of the data in your business. Share this on Facebook. It’s amazing how a role can be redefined in just over a decade.  Take the role of Chief Marketing Officer.  Web analytics, email marketing, and content management).
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 13, 2010
    [Business, Facebook] Wayne Gretzky was an Inbound Marketer
    And in business if you want to stand out from the crowd and the very best way these days to distinguish yourself is to create content that is differentiated and that people want to read by applying what I am now calling the Wayne Gretzky School of Inbound Marketing! Share this on Facebook. Tweet This! Share this on Linkedin. Digg this!
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 1, 2013
    [Business, Facebook] How to Become a Thought Leader In Your Industry
    'A company with a reputation for dependability, consistency and quality services or products will win consumers'' business. Thought leadership" was coined in the 1990s in an article in Strategy+Business about industry professionals. Becoming a thought leader is harder than you think. First, let''s take a look at the origin of the term.
  • INSIGHTIQ BLOG  |  FRIDAY, APRIL 1, 2011
    [Business, Facebook] Salesforce.com Acquisition of Radian6
    Radian6 social media monitoring and analytic capabilities will allow for tracking online conversations and behavior of business contacts already existing in Salesforce.com. Salesforce.com 's acquisition of Radian6 yesterday was quite the news yesterday. The question is : Why did Salesforce.com acquire Radian6 ?
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Business, Facebook] The Authentic Crisis on Social Media
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | The Authentic Crisis on Social Media by Wade Harman - Maximize Social Business. 'You have only one job on social media. Be authentic. Be true to who you really are. That’s what they’re saying anyway. But why aren’t we being who we really are?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 27, 2011
    [Business, Facebook] How to Beat the S&P 500
    Businesses Posting Big Losses.” Because so many sales opportunities start out as ‘clicks,’ it is helpful to know what those clicks are worth to the business and set targets appropriately. Every business needs to ask:  How many people can we reach in the revenue cycle? Facebook. Customer Confidence Rocked.” Value. Reach.
  • DIANNA HUFF - B2B MARCOM  |  SUNDAY, JULY 18, 2010
    [Business, Facebook] Increase B2B Revenues Using These Six Tips from Silverpop
    What I like about it the white paper is that Silverpop offers tactics any business can put to use over time. You can also follow Silverpop on Twitter ( @Silverpop ) as well as become a Fan of its Facebook Page (I know, I know, they’re not called Fan Pages anymore). The nine-page report is easy to read and well laid out.
  • GREAT B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Business, Facebook] Social Media Marketing: What Not to Do
    Remember that there is a difference in a medium like Facebook, which is essentially a social networking tool, and LinkedIn, which is primarily a business networking site.  That’s not something you want a potential employer or business partner to see when they check out your LinkedIn profile. Don’t become a nuisance.  Irvin S.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 18, 2012
    [Business, Facebook] Merging Social and Mobile to Maximize Your Reach
    Of course, the obvious example is Facebook, which continues to struggle to convince users it can be profitable in the mobile landscape by rolling out major purchases and initiatives seemingly every day. Building an optimized site is not only crucial for keeping customers satisfied, it is crucial in keeping your social media channels busy.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, SEPTEMBER 19, 2012
    [Business, Facebook] 4 Ways B2Bs Can Integrate Digital
    If you’ve been reading our blog for a while, you’ll know that disrupting customers’ purchase criteria by teaching customers something new about their business is the best way to drive sales and should be Marketing’s primary goal. LinkedIn vs. Facebook). Use online communities to learn about customers’ current assumptions. 
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Business, Facebook] Content Marketing Objectives And KPIs
    This question comes after you have built the business case, sold in the ROI and achieved the approval, and the funds, to build your content marketing program. In order to understand how to set the objectives and KPIs for your content marketing, it is important to start with a solid understanding of why your business exists. Reach.
  • MARKETING INTERACTIONS  |  MONDAY, FEBRUARY 25, 2013
    [Business, Facebook] Content Marketing Should Never Be Advertising
    Ad War: the Perils of Sponsored Content theatlantic.com/business/archi… @ jonmiller @ jchernov @ ardath421. We now have promoted Tweets, Facebook and LinkedIn ads and other forms of paid placement or sponsored content that's being inserted into real-time streams. economic value to the business strategy. Where's the line?
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Business, Facebook] Digital Marketing – What Are The Top Goals And Challenges?
    The second biggest challenge was “executing consistent digital campaigns that drive business outcomes.” The main challenge cited by their study of marketing leaders showed that tying marketing results to the larger business was a top priority. So personalization is relevant across the buyer journey, not just after the sale.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 26, 2014
    [Business, Facebook] How to be useful, despite your smartphone addiction
    It’s perma-connected to the web, which means every twenty minutes or so, I switch to the twenty other tabs in my browser and check my Facebook / Google Plus / Twitter / Gmail accounts. read a brilliant novel called  The Circle  (by Dave Eggers), in which a Google / Facebook-like company becomes more powerful than the state. Really.
  • FIFTH GEAR ANALYTICS  |  MONDAY, JULY 12, 2010
    [Business, Facebook] CMOs Need to Grow Up to Sit at the C-Level Table.
    2)    Speak business, not marketing. A dollar spent in marketing is a dollar that the business isn’t investing somewhere else.  Speak Business, Not Marketing. Resources: Bloomberg Business Week. Share this on Facebook. George Hollister. It’s true.  3)    Be the voice of the customer. Think Like a CFO. Tweet This!
  • HUBSPOT  |  TUESDAY, NOVEMBER 25, 2014
    [Business, Facebook] How to Be Successful on Twitter: 9 Surprising Stats to Know
    1) Tweets from businesses that contain images are 34% more likely to get retweeted than tweets from businesses with no image at all. You can even tag other users in your photos -- just like on Facebook! 3) Tweets from businesses that include hashtags are 33% more likely to get retweeted than tweets without hashtags.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 12, 2013
    [Business, Facebook] How To Create Content That Converts [Slides]
    Today I will be presenting to some amazing folks at the Chicago Business Marketing Association. And follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The topic is “How To Create Content That Converts.” But no one is very good at it.
  • HUBSPOT  |  THURSDAY, MAY 10, 2012
    [Business, Facebook] How B2B Marketers Can Succeed on the 6 Big Social Networks
    In fact, eMarketer reports that 52% of US small businesses don't feel they are marketed to by other businesses effectively , while 46% feel they're being "sold" to instead of "spoken" to. Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter? But I'm not a product-oriented business!
  • WEBBIQUITY  |  MONDAY, JANUARY 9, 2012
    [Business, Facebook] Best Twitter Tips, Tools and Tactics of 2011
    Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Dave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 9, 2014
    [Business, Facebook] What are the boundaries of inbound marketing?
    appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The business case for content marketing consistency If I were the King of Facebook … Coming clean on Facebook reach The Time for Twitter is NOW. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Or does it?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 6, 2010
    [Business, Facebook] Three new social media myths that MUST STOP NOW
    A small number of those become business leads. An even smaller number result in real business. 3) Every business needs to be on the social web. Here is the most pompous tweet I’ve seen in a while: “If you don’t use the social web for your business, it’s not that you don’t understand the social web.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 15, 2010
    [Business, Facebook] Why so much research about Twitter is flat-out wrong
    Every week it seems there is some fresh research establishing that Twitter is irrelevant to businesses and/or brand s. If research focuses on the benefits of Twitter for “business-to-business&# or “business-to-consumer&# it’s doomed because this channel is ultimately about P2P — person to person. 
  • MARKETING INTERACTIONS  |  MONDAY, SEPTEMBER 6, 2010
    [Business, Facebook] 5 Things to Consider BEFORE Using Social Media
    many people use Facebook for family and friends, keeping it separate from business)  Content. It's harder to get busy people to make time to write than you'd ever imagine.) Many companies I work with today are enthusiastic about diving into social media. It's shiny object syndrome at its finest. Is it helpful?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 28, 2012
    [Business, Facebook] 17 Inspirational Sales & Marketing Quotes to Honor Zig Ziglar
    Widely known for his motivational speeches and corporate training to help better people's lives and careers, Ziglar inspired many businesses, salespeople, and marketers -- in addition to countless others -- by showing us the "The Ziglar Way.". 3) "Your business is never really good or bad 'out there.' Read more: [link]. Thank you, Zig.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 16, 2011
    [Business, Facebook] Small Manufacturers Use Social Media Effectively
    ve read a few articles and blog posts about how some manufacturers are using Twitter, LinkedIn and Facebook to listen, engage and market to their customers. Granted, many of these videos focus on equipment and capabilities but they do make a strong business case for the OEM buyer. They actively use YouTube, Facebook and Twitter.
  • SALES CHALLENGER  |  WEDNESDAY, APRIL 11, 2012
    [Business, Facebook] Social Media- The Future of Sales?
    So, to begin with, let’s look at the basics of LinkedIn, the popular business networking site. Let’s start with what it isn’t: LinkedIn is not: Facebook for grown-ups. People and businesses set up profiles so others can find them more easily and start the process of creating relationships. “Selling is dead. more specific Google.
  • B2B LEAD BLOG  |  THURSDAY, AUGUST 23, 2012
    [Business, Facebook] You’ve Got Mail from Eloqua, Hubspot & Neil Patel
    As you map your content plans for the next few months, ReachForce highlights some of the best B2B email in the business. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. Email is a critical piece of the tactical mix.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, JUNE 4, 2010
    [Business, Facebook] 7 Tips for Getting People to Your B2B Blog
    business owner emailed me recently to say he was disappointed with his new B2B blog. Include social media buttons -- Make it easy for people to repost your blog content on the various social media platforms including Facebook, Twitter, LinkedIn, and Google Buzz, by prominently displaying the various icons or buttons to each platform.
  • SAZBEAN  |  TUESDAY, FEBRUARY 1, 2011
    [Business, Facebook] 12 Tips for Creating a Social Media Content Strategy
    If you’re a B2B (business to business) company, you probably have multiple audiences (your direct customers and the end users of your product), which makes having a content strategy even more important so you’re providing value to all of your audiences. It is also difficult to create the right content for your audience.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 30, 2014
    [Business, Facebook] Connect the Online Dots with the Power of Google Plus
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Connect the Online Dots with the Power of Google Plus by Peg Fitzpatrick - Maximize Social Business. 'Google Plus is still a mystery to many but ignoring the megawatt power of Google search is a mistake unless you’re trying to remain invisible. Let’s go through the […].
  • SAZBEAN  |  WEDNESDAY, JULY 24, 2013
    [Business, Facebook] Key 2013 Marketing Trends to Watch
    In a post over on Social Media Examiner , 6 key trends are discussed — two trends, which I think are worth mentioning:   Twitter use is on the rise and people are noticing more branded content on their Facebook feeds. Are you looking for the latest marketing trends? News & Notes
  • LEAD VIEWS  |  TUESDAY, MAY 15, 2012
    [Business, Facebook] What does Big Data mean for marketing?
    Generating useful information from raw data has been a challenge from the first days of business computing. Facebook, Twitter, LinkedIn, blogs). Those transactions, if corralled and used intelligently, enable businesses to build sustained relationships with while supporting behavioral modeling and probabilistic forecasting.
  • MODERN B2B MARKETING  |  SATURDAY, JUNE 1, 2013
    [Business, Facebook] Not All Content Marketing is Created Equal: Location, Size, and Scope
    'Author: Megan Totka As marketers, we hear a lot about content marketing for all sized businesses. When it comes to content marketing, there are three major components to consider: Location: Do you own a brick and mortar business? What if your business is a hybrid of both? Scope: Who’s your business trying to reach?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 26, 2012
    [Business, Facebook] Florida State University class using Klout to determine student grades
    This class project familiarizes students with Klout by having them engage with others via Facebook, Twitter, LinkedIn, and blogs. 3) The project overcomes recent criticism that business schools within higher education often fail to develop relevant skills. By Todd Bacile, Florida State University. Klout matters to employers. Tweet.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 24, 2013
    [Business, Facebook] Where’s your marketing plan? The most important marketing tool.
    So right now, try writing down an explanation of why someone would buy your products and do business with you. How lucrative is their business today? company sites, , micro sites, social media sites (Facebook, Twitter, LinkedIn, FourSquare, Slideshare, etc. Do you have a written marketing plan in your business today?
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 23, 2014
    [Business, Facebook] Marketing Trend: Has HR Become The Marketer Of The Employer Brand?
    They are looking for brands that will develop their skills and help them reach their potential as business professionals. That was the key point from my interview with blogger, evangelist and business educator  Angela Maiers    (@ AngelaMaiers ). As millennials enter the workforce, they are placing tough expectations on employers.
  • EARNEST ABOUT B2B  |  WEDNESDAY, AUGUST 18, 2010
    [Business, Facebook] Top Infographics for b2b marketers
    Social Media in Business: iStrategy’s compelling infographic providing an insight into the adoption of Social Media by Fortune 100 Companies     .    .         . Facebook visualised: commissioned by Mashable, it captures all the topline Facebook stats you need to know       .      .  . Web trend map. How Google works.  .
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 2, 2011
    [Business, Facebook] Dreamforce Through the Instagram Lens #DF11
    Dreamforce Through the Instagram Lens #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Facebook. by Jesse Noyes | Tweet this That’s a wrap on another wild Dreamforce. Over 45,000 attendees, hundreds of sessions, tons of booths and plenty of parties. Shot by andrew_sf. LinkedIn.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 7, 2012
    [Business, Facebook] Four Ways to Evolve Your Online Conversions
    Leading retailers have realized that the deep analytics and insights gained from testing with online customers is not only improving the efficiency and effectiveness of their e-commerce site, but several other aspects of their businesses as well. Posted in Conversion Conversion Optimization. Test your theory. Examine outliers.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, NOVEMBER 10, 2010
    [Business, Facebook] Web Analytics + Customer Voice = 20/20 Vision.
    In this age of tweeting of every customer’s every impulse, and the power of exquisite multivariate tests to generate thousands of permutations, there is no shortage of data inputs that can drive a business’s reactions to, well, nearly everything. Share this on Facebook. Andrew Lucyszyn. Change the control group. Tweet This! Digg this!
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 24, 2013
    [Business, Facebook] It’s Time to Audit Your Website’s Social Functionality (Checklist)
    by Maria Pergolino I have recently been using LinkedIn and Pinterest more than Twitter and Facebook.  Limited following links – i.e. links to follow the brand’s Facebook and Twitter accounts, but no links to LinkedIn and/or Pinterest. Facebook Share: ? Facebook Page: ? Google+ Business Page: ? Simple plan, right?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 31, 2013
    [Business, Facebook] What We Can Learn from Fortune 100?s Most Social CMOs
    At the Business Next conference in San Diego earlier this year, the results of a corporate behavior study revealed that just one in five Fortune 100 CMOs are active participants in public social networks. Comstock, one of the most adept of today’s new crop of technology-savvy CMOs, maintains a presence on  Facebook ,  LinkedIn  and  Twitter.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 17, 2014
    [Business, Facebook] WTF Does Kevin Spacey Know About Content Marketing?
    When you see all the content created by all the businesses creating content that people don’t want, it makes you kind of mad. Facebook. Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Business, Facebook] 6 Compelling Social Media Stats Marketers Should Know [Data]
    Unsurprisingly, social network usage is up, and the findings showed that nearly 80% of US internet users spend time on blogs and sites like Facebook and Twitter. As a marketer, this means that any landing pages, blog posts, or ebooks you link to on Facebook or Twitter accounts should be optimized for mobile devices. Tweet This Stat! ).
  • BIZNOLOGY  |  FRIDAY, MARCH 22, 2013
    [Business, Facebook] Online and Offline Marketing Combine for Customer Engagement
    You gather ideas and pictures from offline events, and you can come up with any article that is valuable for your target audience and attracts more customers to your business. Nobody would know about what is going on in your company if there wasn’t a blog, a Facebook Fan Page or a Company Twitter. Photo credit: C. Want to know why?
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 4, 2012
    [Business, Facebook] Book Review: The B2B Social Media Book
    With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. “Social media isn’t the first thing a business should focus on to improve search traffic, but it is certainly part of long-term SEO success.”
  • SAVVY B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Business, Facebook] What Should You Blog About?
    Whether I’m working with a CEO, marketing manager, novelist, or small business owner, there is always one question that comes up early in our discussions around blogging: “What should I blog about?” Although most business blogs focus on a particular industry or area of expertise, the best ones deliver something more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 4, 2010
    [Business, Facebook] Study shows Twitter users are powerful consumers
    – 20 percent of consumers indicate they have followed a brand in order to interact with the company — more than become email subscribers or Facebook fans for the sake of interaction. intentionally surround myself with an audience of professional marketing professionals, educators, writers and business executives. Digg this!
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2011
    [Business, Facebook] 5 Awesome Examples of Engaging Social Media Campaigns
    You want to increase your 'likes' on your Facebook business page ? In addition to growing its Facebook fan base, Healthy Choice was looking to increase engagement and reinforce the brand’s value image. Therefore, Healthy Choice introduced a progressive coupon on the Healthy Choice Facebook Page. Marketing Takeaway.
  • FATHOM  |  THURSDAY, APRIL 10, 2014
    [Business, Facebook] What is the True Value of Social Engagement?
    There are a lot of different metrics that you are able to track but creating a direct correlation between those and actual revenue to the business is tough. You have to create goals that have a clear impact on the business.  Having an increase in Twitter followers or Facebook likes do not provide any real worth for a business.
  • HUBSPOT  |  MONDAY, JUNE 7, 2010
    [Business, Facebook] How to Generate Leads in 30 Days Using Inbound Marketing
    The following is a guest blog post by Greg Digneo, founder of Cloud Marketing Labs , a marketing firm that helps business generate more sales leads using social media. But what if you do not have many followers on Twitter or Facebook Fans? Think about what you read – whether it pertains to your business or not.
  • HUBSPOT  |  TUESDAY, APRIL 17, 2012
    [Business, Facebook] 10 Ways to Instantly Amplify the Social Proof of Your Marketing
    It demonstrates that people can heavily influenced by others' experiences, making a case for why social proof is such a powerful concept for businesses to leverage. Are you giving the social proof of your business the visibility it deserves? What are some of your business' most impressive stats? What Is Social Proof?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Business, Facebook] 7 Essential Mobile Apps for Marketers
    Enter an email address and get a full profile via LinkedIn and Facebook, scan a business card into your contacts, pull names in from your calendar, and more. Since time is at a premium for busy marketing consultants and strategists, the functionality Xero offers is invaluable. 'By Kerry Gorgone, {grow} Contributing Columnist.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 25, 2014
    [Business, Facebook] The Psychological Significance of the First Impression in Social Media
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | The Psychological Significance of the First Impression in Social Media by Wade Harman - Maximize Social Business. 'You don’t get a second chance to make a first impression. Have you ever heard that old saying before? Well, it’s true. Social Media Psychology
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 20, 2014
    [Business, Facebook] Impostor Syndrome: How I finally learned I was smart
    And then, in one month — October 2012 — my business fell apart. knew I needed to get moving and develop new business, expand my services, and open an office in the city in order to survive. If I was going to live through this I needed to deconstruct my business and my life and reconsider everything I did piece by piece.
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 3, 2011
    [Business, Facebook] Is Your Social Media Strategy a Field of Dreams?
    One of the biggest questions I get is how exactly does a company develop a social media strategy that drives business results? Recently, I have seen a huge influx of companies getting into social media marketing; they setup up all their accounts on Facebook, Twitter, and Linked and just expect the leads to just come pouring in. Step 1.
  • SAZBEAN  |  WEDNESDAY, AUGUST 3, 2011
    [Business, Facebook] Proof: Social Media Makes Dollars And ‘Sense’
    What is the cost of social media to your business?  love this statistic – if Facebook were a country, it would be the world’s third largest. Traditional marketing as we know it has been turned on its head – fact. Social media has eliminated well-established barriers to compete with the big fish in the pond. News & Notes
  • SYNECORE  |  MONDAY, FEBRUARY 18, 2013
    [Business, Facebook] 4 Steps to Get Started with Integrated Digital Marketing
    Think: If I were shopping for (fill in the blank), what circumstances would lead me to choosing (your business)? Pick and Choose - Now that you’ve gotten into the mindset of a buyer, set your business up to meet the consumers most likely to need your service or product. Invest time in interacting with consumers in these spaces.
  • HUBSPOT  |  WEDNESDAY, APRIL 20, 2011
    [Business, Facebook] 10 Essential Twitter Stats [Data]
    Although a recent study industry indicates that the vast majority of marketers have embraced the idea of using Twitter as a marketing tool, there are still plenty of skeptics who are uncertain about whether or not this channel holds any real business value for them. The average Facebook user, by comparison, has 130 friends.
  • MARKETING GENIUS BLOG  |  THURSDAY, JULY 1, 2010
    [Business, Facebook] Why Operational Transparency is Important to SaaS Customers
    However, since you are ceding operational control of the application to the vendor, you must also be assured that their operations align with your business needs. Share this on Facebook. Having decided on a Software as a Service (SaaS) solution, the benefits are many. Seeing what's behind the wall of your hosted solution. Tweet This!
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [Business, Facebook] 10 Awesome Google+ Presentations to View Today
    I'm only just beginning to understand how to use Facebook, LinkedIn, and Twitter for business !". Google+ vs. Facebook for SEO " by Giovanni Gallucci. Google+ vs Facebook for SEO. The social media and marketing worlds are abuzz with the launch and initial success (over 25 million users already!) Enjoy the slides!
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2011
    [Business, Facebook] New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search
    So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads.  78% of their biggest challenge is generating quality leads.  The number one priority of B2B marketers?
  • MARKETING GENIUS BLOG  |  TUESDAY, MAY 25, 2010
    [Business, Facebook] Do I Really Need a Content Strategy?
    There are a number of reasons a content strategy is critical, but I’ll start with the simple fact that businesses are now being expected by their consumers to engage through content. What will this mean in terms of business objectives. Share this on Facebook. If you want to make your life easier, yes. Content Touches Everything.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 4, 2012
    [Business, Facebook] Your 2012 Marketing Plan: Tell Me What to Do
    The marketing stage — even for small businesses — will be more global. Isn’t ironic that companies like Facebook and Google are collecting so much information about us to presumably make our decision-making more streamlined and efficient? There’s a business opportunity in there somewhere, isn’t there?
  • B2B MARKETING SAVVY  |  MONDAY, AUGUST 17, 2009
    [Business, Facebook] Dilbert Digital Etiquette: Surviving the 2.0 Tsunami
    For those of us outside the boundaries of Silicon Valley (or Silicon Mountain or Silicon Triangles), the intrusion of social media is poised to add one more confusing layer to an already crowded business day of meetings, emails, conference calls, and power point presentations. Whatever the forum (Twitter, Facebook, etc.), Welcome!
  • SALES PROSPECTING PERSPECTIVES  |  SUNDAY, JUNE 24, 2012
    [Business, Facebook] Sales Prospecting Perspectives Weekly Recap, June 18, 2012
    Focus on what you do best, and partner with experts for other areas of your business for a successful venture. We ended the week with a great post from one of our Business Development Representatives on the power of using Facebook. hope you enjoy last week’s recap and get a chance to share anything you liked.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 16, 2011
    [Business, Facebook] What Are You Doing to Grow Your Circle of Trust?
    He said that basically we fail to understand that the bigger your circle of trust, the bigger your business potential. Social fans are important – whether it’s Google+, Facebook or recommendations on LinkedIn. I just read a post by John Jantsch from Duct Tape Marketing that really hit home.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 24, 2013
    [Business, Facebook] The 3 Goals For Your Content Marketing
    The only reason to execute a content marketing program is to drive business outcomes. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'What are the goals for your content marketing efforts? The answer may not always be simple. Reach.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 25, 2012
    [Business, Facebook] 7 Essential Questions to Ask an External Social Media Manager
    Outsourcing business development tasks is nerve-wracking to begin with – but when it comes to social media management there’s even more at stake. While web design can be tweaked after the fact and copywriting can be refined before it’s published, Twitter updates and Facebook posts are there for a lifetime. How do you measure ROI?
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Business, Facebook] 17 Compelling And Highly Usable B2B Marketing Statistics
    US business-to-business (B2B) advertising and marketing spending will increase by 0.8% 54% of CIOs prohibit the use of social networking sites such as Twitter and Facebook while at work. 93% of business buyers believe all companies should have a social media presence. This is set to reach 12% by 2013. billion this year.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 30, 2013
    [Business, Facebook] The Rules of Inbound Marketing Rewritten for Outbound Marketers
    The maintenance of an effective inbound marketing process requires an immense amount of work and resources, and for companies that sell to small businesses, a well-oiled inbound marketing funnel is simply not worth the effort and money. lead seed list can help marketers find new markets to scale their businesses. thought.
  • LOOPFUSE  |  TUESDAY, MARCH 13, 2012
    [Business, Facebook] 3 Tips On Getting Started with Lead Nurturing Emails
    Yes, we know you really, really, really want new customers but understand that you have to earn someone’s business and that means doing more than pummeling them with emails. You can follow LoopFuse on Twitter  here or join us on our Facebook fan page  here. That is doing lead nurturing wrong. It’s not about you.
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Business, Facebook] Mary Meeker's Newest Internet Trends Report a Must-Read for Marketers
    Basic business processes, things like logistics, manufacturing, and transportation are being reinvented. It’s now the #4 social media site, behind Facebook, YouTube and Twitter. 'Mobile internet usage is soaring past desktop usage. Wearable computing is poised to supplant mobile computing as the hot new thing. 1) The U.S. The U.S.
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 20, 2011
    [Business, Facebook] 12 B2B Social Media Predictions for 2012
    We expect that early adopter companies will move even further out in front by becoming social in many areas of their business, while more of the second wave adopters will begin to see value in social media and move forward with planning and execution. In the consumer world, many companies send their visitors directly to Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 7, 2010
    [Business, Facebook] The 20 craziest things you can do on Twitter
    OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Cat tweeting is apparently serious business. Share this on Facebook. But the human race is made up of all kinds of people and some of them have more important things to do. Like hooking their toilet up to Twitter. 
  • LOOPFUSE  |  FRIDAY, NOVEMBER 30, 2012
    [Business, Facebook] Our customers say it best - ISM Automation
    ISM Automation is one of those customers and Tim Ventura had this to say about his LoopFuse experience: “Loopfuse is easy to setup & use , and provides a rich feature set with valuable tools that will benefit the marketing efforts of just about any business. You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Business, Facebook] 7 Hot Apps That Will Skyrocket Your Productivity at Work
    Customer service, product marketing, and crowdsourcing are among a handful of other ways that early adopters are making use of the Jelly app from a business standpoint. 3) Directr for Business. Behind every great video production is a talented director, and the Directr for Business app is aiming to be just that. 1) Jelly.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 14, 2012
    [Business, Facebook] Why Your Social Media Marketing Stinks
    Despite all this, many B2B marketing organizations are seeing huge growth in the number of channels their business is demanding. That includes an average of 39 Twitter accounts, 29 Facebook accounts and 28 Linkedin accounts. And regions, lines of business, portfolios and products only line up to internal structures, not to customers.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 19, 2010
    [Business, Facebook] Brand Evangelism: NASCAR Style With Tony Stewart
    Your brand evangelists are out there on Twitter, Facebook, LinkedIn and a multitude of other social sites, talking about your brand and why others should too. Tony Stewart, my favorite NASCAR driver of the #14 Chevy, took time out of his busy schedule last night to speak with me on the telephone.  Share this on Facebook.
  • INBLURBS  |  WEDNESDAY, DECEMBER 7, 2011
    [Business, Facebook] 3 Ways how to profit from your Daily Deal Sites marketing
    BuySellAds reports that 82% of businesses are unsatisfied with Daily Deal Sites. They specially indicate that they are not stratified with the amount of repeat business they generate after running a daily deal. And like all marketing activities your business is doing you need to do it the smart way to profit from it!
  • ANYTHING GOES MARKETING  |  SUNDAY, MARCH 8, 2009
    [Business, Facebook] Social Media Success Stories
    LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. Blogger tip #2: Make sure your blog is featured in your Twitter profile, on LinkedIn, Facebook and any other social media app that you use. How am I doing this? With real stories!
  • E-STORM  |  THURSDAY, JULY 22, 2010
    [Business, Facebook] Yahoo! will cease to exist by July 2012 [Insert purple exclamation.
    Let’s take a closer look at these two business units, shall we? For comparison, Facebook achieved about 25 billion ad views at the time (8% market share). 1] Now fast forward the recession some more to a year later, where Facebook has leapt to the #1 spot with 16% share pushing Yahoo! Yahoo! Yahoo!’s down to #2 at 12% share. 
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 3, 2013
    [Business, Facebook] 5 Tips On Finding Your Next Customer
    'According to a May 2012 survey by Constant Contact, over three-quarters of small businesses agree on their primary goal: attracting new customers. Unfortunately, a more troubling statistic shows that many small business owners are missing out  on a vital opportunity. This perception needs to change. It’s cheap. It builds community.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 12, 2011
    [Business, Facebook] Have Infographics Jumped the Shark?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Facebook. by Joe Chernov | Tweet this This is a question I’ve been thinking a lot about lately. In many ways, I have an attraction/revulsion relationship with infographics. Eloqua has achieved some measure of success with infographics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 7, 2014
    [Business, Facebook] IBM opens up Watson and cognitive computing to entrepreneurs
    This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. 'Click here if you can’t view this interview with Lauri Saft of the Watson Project. “We don’t do coding for Watson.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 12, 2014
    [Business, Facebook] Preparing for a Social Media Crisis
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | Preparing for a Social Media Crisis by Maggie Patterson - Maximize Social Business. 'Social media has radically altered the PR function but no more so than when it comes to crisis communications. Maggie is a PR strategist, freelance writer and blogger. Media Relations
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