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  • HUBSPOT  |  MONDAY, MAY 7, 2012
    [Business, Facebook] The 10 Best Marketing Infographics of 2012 (So Far)
    Visual content has taken 2012 by storm, and leading the pack is the much beloved (and sometimes bemoaned) infographic. What on earth is an infographic, you ask? Ha, just kidding. You know what infographics are! They're this , and this , and this. But those are all so 2011. What has 2012 delivered marketers in the way of awesome infographics?
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Business, Facebook] 7 Brilliant Video Marketing Campaigns You'll Actually Enjoy Watching
    Examples of Brilliant Video Marketing Campaigns. 1) Progressive's Small Business Tips. Expertly crafted by the brand storytellers at Arnold Boston , the Small Business Big Dreams series presented by Progressive is a perfect example of human, value-driven video marketing. Riddle me this -- why do people buy quarter-inch drill bits?
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 9, 2015
    [Business, Facebook] How to Leverage Live Streaming for Content Marketing
    Almost 1/3 of business video in 2013 was viewed via the live streaming pioneer Ustream. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Live streaming is huge. Content Marketing Video
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 28, 2009
    [Business, Facebook] Warning: Social media may be hazardous to your health
    study , British firms are losing $264 million A DAY on lost productivity due to undercover activities on Facebook. Businesses are starting to look for ways to deal with the social networking problem. Tags: social media twitter ethics facebook innovation search engines Earlier in the day he had established the city he was in.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 31, 2009
    [Business, Facebook] Warning: Social media may be hazardous to your health
    study , British firms are losing $264 million A DAY on lost productivity due to undercover activities on Facebook. Businesses are starting to look for ways to deal with the social networking problem. Tags: ethics social media search engines facebook innovation twitter Earlier in the day he had established the city he was in.
  • WRITTENT  |  MONDAY, MAY 12, 2014
    [Business, Facebook] Why Storytelling Matters: a Data-Driven Explanation
    To learn more, check out How B2B Brand Storytelling Can Benefit Your Business. While Proclamation wasn’t a startup, they effectively conquered a problem that’s familiar to many small businesses; the need to build engagement from the ground-up on an extremely limited budget.  . Image source. Why this Approach Matters. Image source.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 11, 2015
    [Business, Facebook] How to Create the Right Content at the Right Time: 6 Tips to Get You Started
    Most businesses will capture data on people who have used their services or bought their products in the past to draw up a generalised picture of potential customers. It can even tell you the amount of time a specific audience spends on Facebook and the time of day they are accessing it. Timing is everything. Increase brand awareness.
  • E-QUIP  |  THURSDAY, MAY 17, 2012
    [Business, Facebook] E-Quip Blog: Six Steps to Effective Change
    Change is the one constant in todays tumultuous business environment. From my own experiences as a change initiative leader and research by John Kotter of the Harvard Business School, I offer the following six steps to effective corporate change: 1. Share to Twitter Share to Facebook. Follow my other posts: Facebook Page.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 17, 2013
    [Business, Facebook] 160 MORE Free Stock Photos You Seriously Need to Download Now
    Admittedly, they lacked diversity and more business-style shots. That''s why we''re pleased to share 160 completely new, completely free, business-themed stock photos that you can download and use today -- without any payment or any image credit required. But while those free stock photos were popular -- they weren''t exactly perfect.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Business, Facebook] 6 Steps To Executing A Content Strategy
    Content Strategy is a very confusing topic in business and marketing circles. Whatever it is, you need to define that content strategy mission and also how that will translate into business results. You have to define which content and tactics are driving the highest levels of engagement and conversion to your defined business goals.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Business, Facebook] What’s the ROI of Employee Advocacy? Social Selling.
    The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. by Neal Schaffer - Maximize Social Business. Author information. Neal Schaffer.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 22, 2015
    [Business, Facebook] 13 Ways to Get Traffic to Your Blog Post After You Hit Publish
    With over a decade of web design experience and an education in marketing, Leah knows what it takes to help your business succeed on the web. Founder of Loop Digital Marketing, she works with small businesses to help them develop a successful presence online. Twitter | Facebook | LinkedIn | Pinterest |. Author information.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Business, Facebook] Why Blogging Is More Important Than Ever
    Just over the past year, the marketing landscape has changed dramatically.  As Google changes their algorithm ,  then Facebook ,  and eventually Twitter , it’s making it hard for even the experts to keep up. And a Facebook page was the golden egg. Facebook and the Decline of Its Organic Reach. Here’s a hint. Blogs.
  • PAUL GILLIN  |  THURSDAY, DECEMBER 16, 2010
    [Business, Facebook] The End of ‘Social Media’
    Now that everyone knows the basics of Facebook and Twitter, things start to get interesting. In early 2004 Technorati counted about a million blogs on the Internet and Facebook was just getting off the ground. Think of how that changes his business. It’s not that social media is no longer important. Stunning. Barnum, BTW).
  • OPENTOPIC  |  THURSDAY, NOVEMBER 10, 2016
    [Business, Facebook] The future of AI in customer experience: iteration vs. innovation
    You can credit IBM’s Watson for creating a platform for artificial intelligence integration into a multitude of business and customer-facing applications. You can thank Facebook for all the buzz about chatbots and the gold rush of developers and venture capital creating an onslaught of bot companies. Marketing - Publishers
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 13, 2014
    [Business, Facebook] How to Nurture Contacts Beyond the Inbox
    Pete is responsible for social, content and product marketing at Bizo , which specializes in business audience marketing. As marketers it’s our duty to help create rich, personalized experiences for our prospects whether they are checking email, browsing the Internet, perusing Facebook and more. Lead Nurturing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 19, 2014
    [Business, Facebook] Almost any brand can be Pinteresting. Here’s how!
    ” Platforms such as Facebook, Twitter, and of course Pinterest have a specific demographic of users and can be optimized accordingly. She is currently working on her PhD in Business with an emphasis on Marketing; her dissertation research is focused on Social Media. ” This story is played over and over across the globe.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 20, 2015
    [Business, Facebook] Hey Marketing: An Inquiry Is Not A Lead
    When I moved to marketing, I committed myself to two things: Marketing should be accountable for driving quantifiable business value. lead is a qualified business opportunity. The only way to know whether an inquiry is a qualified business opportunity is to ask them. But every business might look at this differently.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 14, 2015
    [Business, Facebook] Content and Commerce: A Study of Buyer Mindsets
    At present he is responsible for various marketing and social business objectives that emerges from his twelve year-old consulting practice named Big Block Studios. Twitter | Facebook | LinkedIn | YouTube |. Content and Commerce: A Study of Buyer Mindsets by Justice Mitchell - Maximize Social Business. Author information.
  • SYNECORE  |  SATURDAY, AUGUST 9, 2014
    [Business, Facebook] Digital is Complicating Marketer???s Lives, but Simplifying Marketing
    Recent improvements in natural language processing, machine learning, and semantic recognition have allowed companies like Google, Microsoft, and Facebook to develop highly sophisticated search engines that recognize conversational language and understand basic context. No place for real business to be done, this internet realm.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 6, 2014
    [Business, Facebook] Social Media Automation? Here’s a rational plan!
    Many small and medium-sized businesses are now catering to a global audience. Even including an individual Etsy seller, these businesses are looking to create a global conversation about their products. Zapier and IFTTT both offer the option to automatically share blog posts from an RSS feed to Twitter, Facebook and others.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 13, 2015
    [Business, Facebook] 4 Ways to Incorporate Influencers into Your Blogging Strategy
    He writes about blogging for businesses, entrepreneurship, and has a love for travel, having visited over 40 countries. Twitter | Facebook | 4 Ways to Incorporate Influencers into Your Blogging Strategy by Dave Schneider - Maximize Social Business. Blogging
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Business, Facebook] Twitter Tests Out New, More Visual Layout
    it looks a lot like a Facebook profile, doesn''t it? Facebook rolls out trending topics -- just like Twitter. Google+ lets users turn posts into ads -- just like Facebook and Twitter. Why choose, say, Twitter over Facebook? Here''s what it looked like: Look Familiar? As Mashable pointed out. But also. What''s Different.
  • WEBBIQUITY  |  MONDAY, AUGUST 19, 2013
    [Business, Facebook] Nine More Expert Guides to Local SEO
    Local search rankings are vital to businesses that rely on drawing customers from within a radius of a few miles. But even if your business is b2b-oriented or global, optimizing for local search makes sense. How to Optimize Your Business For Local Search and Social Marketing by Quick Sprout. ** 5 STARS. by MarketingSherpa.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Business, Facebook] 10 Blogs to Bookmark: Social Marketing Edition
    You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube). Garst blogs on a range of topics, from blocking someone on Facebook to choosing the right LinkedIn profile keywords. Maximize Social Business. Check it Out: Maximize Social Business. 9. Social Media Examiner. Truly the go-to source.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 18, 2015
    [Business, Facebook] An Inside Look at Snapchat Marketing for Hotels
    Having emerged among a now social-savvy audience that is now familiar with and immersed in social media, Snapchat’s growth has been ahead of where other social networks like Facebook, Twitter, and Instagram were when they were four years new. Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Author information. Debbie Miller.
  • HUBSPOT  |  THURSDAY, MAY 24, 2012
    [Business, Facebook] 20 Revealing Stats, Charts, and Graphs Every Marketer Should Know
    Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages. 57% of the respondents in HubSpot's State of Inbound Marketing study reported that they have acquired a customer through their company blog, 62% through LinkedIn, 53% through Facebook, and 44% through Twitter. Why, you ask?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 15, 2011
    [Business, Facebook] Live From SXSWi: Social Capital & The Hunt For The Magic Metric
    Rather, businesses need to focus on uncovering the social influencers in their market and then win those influencers’ hearts. Margetic said that Social CRM is moving in such a way that soon you’ll be able to “connect what you do with Twitter and Facebook with a zip code.” Facebook. by Jesse Noyes | Tweet this. Who knows? Reddit.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 5, 2016
    [Business, Facebook] 3 Social Media Updates Hotels Should Leverage in 2016
    The debut of live-streaming apps Periscope and Meerkat, along with Facebook’s enhancements in Messaging and Instagram ad management provide opportunities for […]. Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Social Media Updates Hotels Should Leverage in 2016 by Debbie Miller - Maximize Social Business. services.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 22, 2013
    [Business, Facebook] The Native Advertising Trend: Hot or Hoax?
    Facebook’s sponsored posts and Buzzfeed’s presented-by stories are oft-cited examples. You can see how fuzzy the lines are getting.  As the amount of native advertising and sponsored content rises, we’ll witness more complex and blurred business relationships between bloggers/publisher and advertisers. Why all the excitement? Trust.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 13, 2012
    [Business, Facebook] B2B Mobile Websites: Prepare, but Don’t Panic
    Relax (unless you’re in the relatively small group of businesses that shouldn’t). Type of business: if you run a bar, restaurant or specialty retail shop that is dependent on local traffic, then by all means you had better have a sophisticated local and mobile web strategy. Yikes! and research reviews.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 22, 2011
    [Business, Facebook] Savvy Wrap-up July 22nd
    60+ Tips for Using Facebook in Business by @caroljsroth. This is a great way to start your Facebook brainstorm session. Wow, but summer is in full swing. Can anyone believe that next week is the last week of July?!? Luckily for us (and you!), we don't have to look any farther than our favorite blogs. Find out in this post.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 12, 2015
    [Business, Facebook] Whose Job Is It To Blog At Your Company?
    He writes about blogging for businesses, entrepreneurship, and has a love for travel, having visited over 40 countries. Twitter | Facebook |. by Dave Schneider - Maximize Social Business. Many companies struggle to implement blogging as a marketing initiative. Another is it’s simply not clear who should be doing it. Blogging
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 19, 2015
    [Business, Facebook] Six Steps to Strategically Building an Influencer Marketing Program [Free Webinar]
    The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Welcome to the era of Influencer Marketing. Author information. Neal Schaffer.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 7, 2014
    [Business, Facebook] Social Sales Requires Marketing Skills and … Salespeople
    Craig has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager, division sales manager, national sales manager, district manager, and as a business owner. He is the managing partner of Adaptive Business Services in Boise, Idaho which owns and operates NetWorks! Social Sales
  • CONTENTLY  |  THURSDAY, DECEMBER 8, 2016
    [Business, Facebook] Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC
    Fake news has flooded Facebook, captivated the attention of people across the nation, and likely influenced a presidential election. While this huge disparity speaks to the nature of how Facebook presents content, it’s also indicative of a scary stat: Trust in mass media among Americans has plummeted to 32 percent , an all-time low.
  • WINDMILL NETWORKING  |  MONDAY, JULY 13, 2015
    [Business, Facebook] Six Innovative Ways This Resort Used Social Media to Increase Bookings 30%
    The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Author information. Neal Schaffer. Neal Schaffer. Social Media for Hospitality
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 12, 2015
    [Business, Facebook] How to Ignore Annoying Strangers and Build an Online Community Your Way
    Those people don’t know anything about your business, your network, or your customers. If you’re trying to evaluate whether leveraging an online community might be good for your business, consider the following: 1. by Steve_Dodd Related Stories What is the ideal blogging frequency for your business? Not making that up.
  • JUNTA 42  |  THURSDAY, MAY 7, 2015
    [Business, Facebook] No Subscription Goal for Your Content Marketing? Prepare to Be Ignored
    As you may or may not know, I grew up in business-to-business publishing. Our fans on Facebook or our followers on Twitter should be viewed as they are – temporary subscription opportunities with whom we can try to build relationships. And the research confirms my personal findings. This has to change. million subscribers.
  • BIZNOLOGY  |  FRIDAY, MARCH 30, 2012
    [Business, Facebook] Wanted: Social Media Reality
    So what if Google+ isn’t as big as Facebook? Social Media Marketing Business social media social media marketingChristopher Wilder (Photo credit: Wikipedia). This post is coming into existence purely based on my own personal feelings and positions regarding social media. It’s not a predictor of the future of social media.
  • HUBSPOT  |  MONDAY, SEPTEMBER 24, 2012
    [Business, Facebook] A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates
    Think about it -- you could post an update to Facebook once every 40 minutes, and if there are 20 other posts between yours, it won't seem like your content is overwhelming. Facebook : Shares are at their highest during the weekend. Facebook, on the other hand, saw more activity during the weekends. The General Guideline.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Business, Facebook] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    In order, they were: Facebook. Retaining first place in both popularity and user shares was Facebook. Facebook’s users are both the most abundant and most engaged when it comes to sharing content, but no other network’s sharing percentage reflects its popularity with users. You can see the breakdown below: Facebook.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 13, 2014
    [Business, Facebook] An Eye-Opening Look into the New Tsu Social Network
    ” “Wait, I […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Comments Thanks Jeannie! think many are in the same boat … similar. have read a few.
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 3, 2013
    [Business, Facebook] 5 Tips On Finding Your Next Customer
    According to a May 2012 survey by Constant Contact, over three-quarters of small businesses agree on their primary goal: attracting new customers. Unfortunately, a more troubling statistic shows that many small business owners are missing out  on a vital opportunity. This perception needs to change. It’s cheap. It builds community.
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 12, 2013
    [Business, Facebook] Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read!
    If you’re in business, you already know you have competition and that you need to focus on what you offer that is better or different if you are going to attract a customer’s attention. If this is not appropriate for your business, personalize the post with a quotation or a testimonial from a customer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JUNE 26, 2009
    [Business, Facebook] Marketing strategy & social media: Some rationality, PLEASE!
    If you're selling fertilizer to farmers in Lake County Wisconsin, you will probably benefit from a billboard along the interstate more than an account on Facebook. My local family-run homebuilder is going out of business because of this recession and could give a rat's patooty about social media. Businesses who live by couponing - yes.
  • WEBBIQUITY  |  MONDAY, DECEMBER 17, 2012
    [Business, Facebook] 17 Tragically Common Copywriting Mistakes to Avoid
    Consider the following two examples: Facebook is on a roll. Facebook now has more than one billion users. It’s hard to imagine any competitor overtaking Facebook. Facebook is on a roll. With more than 80% of b2b and high-value consumer purchasing decisions now starting with online research, content marketing is hot.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JANUARY 13, 2012
    [Business, Facebook] Case study: A marketing strategy when you have nothing to sell
    According to the Reno Gazette Journal,  ski business over the holidays was down about 50 percent but resorts are remaining optimistic … despite the fact that competing ski resorts in other states are offering vulturous promotions like free skiing at their resorts with the purchase of a Tahoe area ski resort lift ticket. Last year, 7.6
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 15, 2014
    [Business, Facebook] The Content Marketing Mantra: “Create Once, Use Many”
    At present he is responsible for various marketing and social business objectives that emerges from his twelve year-old consulting practice named Big Block Studios. Twitter | Facebook | LinkedIn | YouTube | The Content Marketing Mantra: “Create Once, Use Many” by Justice Mitchell - Maximize Social Business. Comments Great post.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 16, 2011
    [Business, Facebook] 7 Ways to Format Blogs to Engage Readers’ Brains
    opportunities to engage readers) of your business blog post? The call to action is what gets you business results and turns readers into clients. The human mind doesn’t like unfinished business, we want answers. 3. Share this on Facebook. What are the two most important parts (a.k.a. The call to action. How? 1.
  • GREAT B2B MARKETING  |  TUESDAY, JANUARY 6, 2015
    [Business, Facebook] B2B Sales and Marketing Trends for 2015
    As Casey Szulc of Inc.com reported, “…89% of businesses who carry out any form of attribution say it had a positive impact on their business.”. The social sites that used to be mostly promotion-free (LinkedIn, Facebook, Twitter) are now inundated with paid promotion. You can read the full report here.
  • EMAGINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Business, Facebook] Why Your B2B Can’t Ignore Google+ Any Longer
    The giants like Facebook, Twitter, and LinkedIn have trumped social media priority for many marketing departments. Additionally, those companies that have a Google+ business page are not taking full advantage of the platform and all of its benefits. Google+ is one of the most under utilized social media networks in the B2B space.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 26, 2015
    [Business, Facebook] Turn online prospects into customers in 5 steps
    Getting people to visit your business online is a step in the right direction when it comes to digital marketing. Whether you are getting the thumbs up on Facebook or seeing a spike in your business page traffic , garnering attention online can definitely make you feel more confident in your products and services.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 14, 2016
    [Business, Facebook] I love big blogs and I cannot lie.
    The average Facebook Live post is now over 10 minutes long and some of the most popular posts are over an hour long. The best social media platforms for your business (2,257 words). He is an acclaimed keynote speaker , college educator, and business consultant. By Mark Schaefer. In fact, I have an alternate theory. 1,082 words).
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Business, Facebook] 4 Attributes of Your Next Content Marketing Superstar
    Content marketing is becoming vitally important to every business as a means to engage buyers early on in the purchasing process. Strategic Thinker- Research has shown that more than half of all business-to-business marketers don't have a strategy. IDC, Kenan Systems, Prospero (mZinga) and Millipore). They also know: ?on
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 17, 2016
    [Business, Facebook] Use This Agenda For Your 2016 Content Marketing Plan
    Business Objectives. Step One: Business Objectives. So, objective #1 for tying content to business goals is sales. These objectives may also help in other areas, but it’s best to start with figuring out how you can tie your content marketing plan to business goals and wins. Step One: Business Objectives.
  • HUBSPOT  |  THURSDAY, MAY 26, 2016
    [Business, Facebook] 9 Questions to Ask Before Creating Another Social Media Account
    For example, 72% of adult internet users are on Facebook, while only 25% are on LinkedIn, according to Pew Research Center. Creating a new account should be to drive a business need, not to create one from scratch. 3) Do I have the time required to build an account? or even last month. Sound familiar? We've got a feeling it'll help.
  • SAZBEAN  |  SATURDAY, JUNE 23, 2012
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of June 23, 2012
    Here are the top Internet strategy, marketing and technology links for the week of June 23, 2012… Does big data mean big risks for businesses? Ways to Gamify Your Facebook Marketing  (Mashable!). Easy Ways to Boost Site Traffic with Facebook  (Mashable!). GigaOM). What’s the “Right” Kind of  Blog Traffic?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 6, 2014
    [Business, Facebook] 7 Ways social media has changed leadership
    When I was in graduate school, I took what I thought was going to be a “filler” type of class in Business Leadership. Today, anybody with a computer can start a business. What does the future look like for weak-link leadership? 4) Does the speed of business provide a mandate for kings instead of leaders?
  • SAZBEAN  |  MONDAY, MAY 9, 2011
    [Business, Facebook] Caution! What value message are you sending with Groupon?
    Social discounting sites like GroupOn , Living Social , Facebook deals, etc. Consumers love a great deal and businesses get more traffic. Before you decide to use one of these sites to drive short term traffic to your business, you should consider some of the long term effects… Degrading Value. are all the rage. Maybe.
  • LEADERSHIP  |  WEDNESDAY, OCTOBER 16, 2013
    [Business, Facebook] Why You Can’t Write Off Email Marketing—It Beats Social Media
    Take a look at these statistics and reasons why email should still be a priority in your overall B2B marketing strategy: A recent study by Custora shows that Email has nearly 3 times as many users as Facebook and Twitter combined. More and more businesses are equipping staff with smart phones across all levels of the corporate domain.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 29, 2014
    [Business, Facebook] Introducing the Oracle Marketing Cloud
    On Facebook, for example, only 16% of brand posts get delivered to customers who “liked” a brand page, while only 15% of the ads use personalized data. And make no mistake, CIOs and CMOs are well aware of the business benefits to be realized when they work together like a well-oiled marketing machine. CMOs face a dilemma. Accenture. 2.
  • WRITING ON THE WEB  |  MONDAY, JUNE 13, 2011
    [Business, Facebook] How to Make Content More Engaging: 10 Tips
    Here is a summary of what other content marketers think about this important question: Just as there is no single definition of engagement, there is no single way to engage with your audience: Focus on what is important to your ideal reader, which is often different than what is important to your business. Share this on Facebook.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 11, 2013
    [Business, Facebook] 3 Quick Tips For Increasing Response Rates With Gated Content
    Only when some level of trust has been established do you ask for contact info or a business card.  Whether it is email, a landing page, a blog post, Facebook, or a mobilized experience, let prospects and customers interact with your content and lead forms in the channels through which they want to interact. Of course not!
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 9, 2015
    [Business, Facebook] You’re Doing It Wrong – Stop Making These B2B Social Media Mistakes
    Did you hear that Instagram now has edged out Twitter in active users or that Facebook and Pinterest can send more referral traffic to your website than any other network? What works on Twitter doesn’t work on Linkedin or Facebook. Please stop using more than three hashtags per tweet or one per Facebook/Google+ post.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 7, 2012
    [Business, Facebook] The New, Old Rules for Winning Fans and Influencing Followers
    It makes them good business. Why The Most Important Part of Your Brand is Invisible Social Media Good Samaritan donates tweets to save businesses. By {grow} Community Member John G. Olson. Dale Carnegie. heard Guy Kawasaki speak recently about the need to enchant others to bring influence in the digital age. about had it!” John G.
  • HUBSPOT  |  WEDNESDAY, JULY 28, 2010
    [Business, Facebook] Facebook Questions Launches: Marketers Cheer
    Facebook recently passed 500 million users and now is adding an important new feature to its platform. Today, the social networking platform released Facebook Questions. This new feature allows users to ask questions to the “entire” Facebook community. Facebook Questions is public and will be open to everyone.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 11, 2015
    [Business, Facebook] Upcoming Changes to YouTube You MUST Know
    Twitter | Facebook | LinkedIn |. Upcoming Changes to YouTube You MUST Know by Jayson Duncan - Maximize Social Business. YouTube recently announced a host of new features, additions and improvements that will be rolled out through the rest of the year. At Vidcon, a large video conference attracting thousands of video […]. Video
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 1, 2010
    [Business, Facebook] Why Most Executives Should Stay Clear of Social Media
    Naturally, this otherwise excellent talk began with the Ritual Shaming of the people in the room brave enough to admit they didn’t have a professional Facebook account, don’t really understand Foursquare, are only dimly aware of Google Buzz and can’t, honestly, see the point of Twitter. Steve Jobs gets it but seems unable to be polite.
  • SAZBEAN  |  SATURDAY, JULY 30, 2011
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of July 29, 2011
    Why Dependability Is the Most Important Quality for Businesses  (Mashable!). America’s 25 Most “Social&# Cities  (Business Insider). How To Plan Different Facebook And Twitter Strategies  (All Facebook). Social Media Gets Mixed Reviews From Small Business  (Marketing Profs). Social Times).
  • SYNECORE  |  THURSDAY, FEBRUARY 28, 2013
    [Business, Facebook] Real-Time Content Marketing and What SMBs Can Learn from Oreo
    In the past few weeks, businesses have been stepping up their real-time marketing game, using a succession of televised Sunday mega events (Super Bowl, Grammys, Oscars) and holidays as public points of interest to which they can relate their brands in real-time. It refers to the speed at which content hits the market. Anyway, here we are.
  • WINDMILL NETWORKING  |  MONDAY, JULY 27, 2015
    [Business, Facebook] Use Google Analytics to Discover the Quality of Your Social Media Traffic
    With over a decade of web design experience and an education in marketing, Leah knows what it takes to help your business succeed on the web. Founder of Loop Digital Marketing, she works with small businesses to help them develop a successful presence online. Twitter | Facebook | LinkedIn | Pinterest |. They […].
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 14, 2016
    [Business, Facebook] Why a Multichannel B2B Marketing Approach is Better Than a Single One
    For instance, if a new product is solely  announced on the company’s blog, but not on Facebook or in an email campaign, it may confuse the customer. In contrast, a horizontally-aligned photo that shows people may do better on Facebook. Below are some of the top benefits, as well as specific tactics for implementing them.
  • ACT-ON  |  THURSDAY, NOVEMBER 12, 2015
    [Business, Facebook] What To Do With $1,000, $5,000 or $10,000 (or No) Social Media Budget
    By following that simple mission statement, she was able to grow Molly’s Fund Facebook fans from just under 5,000 to 35,000 with zero marketing dollars. But you can get surprisingly far with that. $30 a month (or less, or more) on Facebook advertising. It works with Facebook, Twitter, LinkedIn, Google+, and Pinterest.
  • EMAGINE B2B BLOG  |  TUESDAY, SEPTEMBER 3, 2013
    [Business, Facebook] B2B and Social Media: How to Choose the Right Platform
    We found our clients seem to gravitate most to LinkedIn, Twitter, YouTube, SlideShare, Blogs (yes, that is social media) and Facebook. The most common discussion I have heard is the debate between Facebook and LinkedIn for B2B. There is certainly merit to having both a LinkedIn business presence AND a Facebook presence.
  • MI6 MARKETING AGENCY  |  SATURDAY, JULY 23, 2016
    [Business, Facebook] Mi6 Agency’s Top Charts for July 2016
    They’ll never become a technology company but maybe they should engage and learn from technology companies about things like: business model design, developing and keeping talent and the ways they innovate and build a strong culture. Two charts will be featured each week with some insights and thoughts from the author. Week of July 4th.
  • CONVERSIONATION  |  WEDNESDAY, AUGUST 10, 2011
    [Business, Facebook] Customer Satisfaction and Social Feedback: No One Cares About You
    Author Jack Loechner mainly looked at the social media aspect of the survey that found “94% of companies do not yet use social media channels such as Facebook and Twitter to gather customer feedback” in [.]. A MediaPost article titled “Voice Of The Consumer Still In The Woods” earlier this year tackled a survey by MarketTools.
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Business, Facebook] 6 Tips for Creating Content That Spreads Naturally
    Using social media and content to market your business isn't a new concept, so just doing the bare minimum won't cut it. mean, think about how often content is shared across the web -- there are one billion Facebook users, and according to Twitter itself , there are about one billion tweets sent every two and a half days. Seriously.
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 18, 2013
    [Business, Facebook] What Do You Do If Your Boss Doesn’t Get Social Media?
    The proof is in the pudding, so you have to prove how social media gets results with Comments on your Blog , Impressions on a LinkedIn Company Page , Likes on a Facebook Company Page , and/or Followers and Conversations on Twitter. Create a Facebook company page. Just do it. Ramp up your LinkedIn profile. So do it!, sell it!,
  • CLIENT BRIDGE  |  FRIDAY, SEPTEMBER 7, 2012
    [Business, Facebook] INFOGRAPHIC: Why Invest in Social Media Marketing?
    billion pieces of content are shared on Facebook. Social media is an easy, fast and cheap way to promote your business. Every week, 5.3 From Socialkia, here's an infographic that shows why social media is so important and effective for marketers. View Original Article
  • STORIES THAT SELL  |  TUESDAY, OCTOBER 1, 2013
    [Business, Facebook] How Customer Case Studies Drive Traffic to Company Sites
    LinkedIn and Facebook. also learned the company mentions its customer successes on LinkedIn and Facebook. For marketing to existing fans, PostcardMania posts teasers to its success stories on Facebook. A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create.
  • SAZBEAN  |  MONDAY, MARCH 7, 2011
    [Business, Facebook] Review: Sprout Social for Social Media Management & Measurement
    Social media management and measurement can be some of the most difficult tasks for any business. Moreso for small businesses which may have difficulty finding tools that give enough information at an affordable price. If you use Twitter, Facebook and LinkedIn, Sprout Social can provide some very valuable measurements and insights.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 18, 2015
    [Business, Facebook] Big data for marketing? You ain’t seen nothing yet.
    As the technology becomes cheaper, security firms may even offer free monitoring to small businesses because of the value of the data they are able to collect and monetize separately. Note beacon technology from firms like Facebook, if adopted, could accomplish something similar). 3. Data consolidators are big business today.
  • CONTENT MARKETING TODAY  |  TUESDAY, MARCH 27, 2012
    [Business, Facebook] Great Content Marketing Ideas for Using Google Plus
    Unlike Dell, “Wired” produces content as its core business; but like Dell, it has invested time and resources in its Google+ brand page and has quickly built a large following. In contrast, posting too many updates on Facebook is a common reason for people deciding to ditch friends and brands from their newsfeeds.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 8, 2015
    [Business, Facebook] How Social Media Affects the Law
    He authored three books including Fire over Facebook: A Primer on Protected Social Media Activity in the Workplace and Best Practice Guide for Managing Employee Social Media Use, and the Social Media Guide for Lawyers. Twitter | Facebook | Google+ | LinkedIn | YouTube |. Social media is destroying the legal system. Author information.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, OCTOBER 10, 2011
    [Business, Facebook] Beanstalk Data Adds Service to the Marketing Automation Recipe
    Nothing wrong with that; Beanstalk is targeted at small to mid-size businesses for whom basic is just fine. Campaign steps do support an unusual variety of output formats, including email, list exports, text messages, Facebook posts, digital printing, call center, and Web posts to external systems. Anyway, back to BeanStalk.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 29, 2012
    [Business, Facebook] Is Influence The Moneyball of Marketing?
    The sports analogy is often used in business to emphasize goals, strategies, obstacles, personal motivation and teamwork. So if sports has such a strong hold over us, who influences the business of sports?  Do we even understand the power of influence? Or more specifically, what influences the business of sports? Score a goal.
  • SYNECORE  |  THURSDAY, JULY 24, 2014
    [Business, Facebook] Foursquare Unbundles; Appeals to a Audience Exhausted by Social
    could snag some deals from local businesses. Frankly, I didn’t care what my friends were doing or where they were, because I had Facebook and Twitter for that (especially considering Facebook’s new “Nearby Friends” feature). I’ve never been big into Foursquare. just didn’t have time for it. Apps Get Focused. Not so much.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 17, 2017
    [Business, Facebook] Ad Blocking Is Not the Problem, It’s the Symptom
    Immediately after taking effect, the Clean City law forced businesses to take down over 15,000 billboards and 300,000 signs, transforming São Paulo in more ways than one. As Facebook is beginning to understand it cannot code its way to a solution , so must the rest of the advertising industry. The Long List of Ad Block Advantages.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 11, 2013
    [Business, Facebook] 9 Internet Trends Charts You Need To See
    Key Consideration:  there will be tremendous business impact from the economic growth in China, India and other countries like Brazil and Russia. Key Consideration:  Like content, technology and innovation will become key differentiators for all kinds of business. Key Consideration:  Who is out there trying to disrupt your business?
  • SAZBEAN  |  SATURDAY, DECEMBER 17, 2011
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of December 17, 2011
    The New, New Twitter and What It Means to You and Your Business (Brian Solis). How to Increase Facebook Engagement Using Custom Page Tabs  (Mashable!). Lessons from Successful Networkers (Harvard Business Review). Facebook Campaign Management For Small Business Just Got Easier (Social Media Explorer). ProBlogger).
  • SAZBEAN  |  SATURDAY, SEPTEMBER 3, 2011
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of September 4, 2011
    How To Use A Personal Facebook Profile For Business  (All Facebook). How To Connect Your Message With People On Facebook  (All Facebook). Benefits of Having a Website for Your Small Business  (Small Biz Trends). Is Your Social Business Prepared? People Are the Puck  (Harvard Business Review).
  • SAZBEAN  |  SATURDAY, MARCH 23, 2013
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of March 23, 2013
    Forrester) Top 10 Marketing Mistakes, and How to Correct Them (Part 2 of 3)  (Marketing Profs) Use Content Marketing to Grow Your Company Beyond Being a Me-Me-Me Brand  (Top Rank Blog) The Truth About Bounce Rate: Why Context Matters  (Search Engine Watch). News & Notes
  • HUBSPOT  |  SUNDAY, JUNE 30, 2013
    [Business, Facebook] Twitter Testing Automatic In-Stream Image Previews on Twitter.com, and Other Marketing Stories of the Week
    Companies like Facebook, LinkedIn, Twitter, and Microsoft have all made some great new additions to their features to improve the social experience for their users. Facebook to Review Which Pages and Groups Can Show Ads After Complaints About Inappropriate Content, The Next Web. Marketers everywhere, rejoice! Download the ebook today!
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 18, 2011
    [Business, Facebook] Why We Need More Social And Less Marketing
    And while there are plenty of big thinkers who are debating the semantics, I am concerned about driving real change in business. To make sure that our business solutions reflect the real needs of our customers. So what can we tell our business leaders that will help to make the impact real for them? Social. Digital. Content.
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 12, 2016
    [Business, Facebook] 39 Holidays to Add to Your 2016 Social Sharing Calendar
    Everybody wants to be great on social media, but what an overwhelming majority of businesses and social users fail to do is develop a monthly and annual strategy to guide them towards success. If you want to build a comprehensive social media marketing strategy you’re going to need one major thing.a That's why we want to help!
  • HUBSPOT  |  FRIDAY, JUNE 8, 2012
    [Business, Facebook] 8 Questions to Evaluate if That New Social Network is Worth Your Company's Time
    Whether it’s Facebook or Twitter, LinkedIn or Google+, a company’s online presence and brand is often enhanced through engagement and interaction on such social media sites. Few achieve the massive success of Facebook, but some do take the internet by storm. New social networks are born every day. Let's get to it. Bonus! 7.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 15, 2015
    [Business, Facebook] Driving Long-Term B2B Growth with an Omni-Channel Presence
    As digital communications platforms change the way people communicate with each other, businesses have tried to keep up, using new capabilities to give customers more choices in how they interact with companies. toll-free customer support line open only during local business hours used to be the norm. Guest post by Robert C. Johnson.
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 27, 2013
    [Business, Facebook] Webinar Recap: Top 5 Online Lead Generation Techniques
    Check out the video above where Lee Frederiksen, Managing Partner, reviews the key items you need to know for each online lead generation technique in order to drive leads and grow your business. On Twitter or Facebook? Follow us @hingemarketing and join us on Facebook. Download the slides and view the full presentation.
  • JUNTA 42  |  SATURDAY, AUGUST 27, 2016
    [Business, Facebook] This Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers 
    In this episode, Robert and I discuss John Oliver’s take on the broken business model of newspapers and predict the role brands might play in offering a solution. Joe’s rave: In a rare Facebook-related rave, I discuss the potential implications of Facebook’s latest innovation, DeepText. This week’s show.
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