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  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, SEPTEMBER 19, 2012
    [Business, Facebook] 4 Ways B2Bs Can Integrate Digital
    If you’ve been reading our blog for a while, you’ll know that disrupting customers’ purchase criteria by teaching customers something new about their business is the best way to drive sales and should be Marketing’s primary goal. LinkedIn vs. Facebook). Use online communities to learn about customers’ current assumptions. 
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Business, Facebook] Digital Marketing – What Are The Top Goals And Challenges?
    The second biggest challenge was “executing consistent digital campaigns that drive business outcomes.” The main challenge cited by their study of marketing leaders showed that tying marketing results to the larger business was a top priority. So personalization is relevant across the buyer journey, not just after the sale.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 26, 2014
    [Business, Facebook] How to be useful, despite your smartphone addiction
    It’s perma-connected to the web, which means every twenty minutes or so, I switch to the twenty other tabs in my browser and check my Facebook / Google Plus / Twitter / Gmail accounts. read a brilliant novel called  The Circle  (by Dave Eggers), in which a Google / Facebook-like company becomes more powerful than the state. Really.
  • MARKETING INTERACTIONS  |  MONDAY, FEBRUARY 25, 2013
    [Business, Facebook] Content Marketing Should Never Be Advertising
    Ad War: the Perils of Sponsored Content theatlantic.com/business/archi… @ jonmiller @ jchernov @ ardath421. We now have promoted Tweets, Facebook and LinkedIn ads and other forms of paid placement or sponsored content that's being inserted into real-time streams. economic value to the business strategy. Where's the line?
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 12, 2014
    [Business, Facebook] The 15 Best LinkedIn Pulse Articles On Marketing
    Software Is Eating The Digital Advertising Business  (687,967 pageviews / 116 comments) by Tod Sacerdoti. This concept isn’t new, but Brian suggests that no business is too big to fail if it is not adaptive to change. And no business is too small to succeed if it has innovative products and a strong focus on customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 6, 2010
    [Business, Facebook] Three new social media myths that MUST STOP NOW
    A small number of those become business leads. An even smaller number result in real business. 3) Every business needs to be on the social web. Here is the most pompous tweet I’ve seen in a while: “If you don’t use the social web for your business, it’s not that you don’t understand the social web.
  • FIFTH GEAR ANALYTICS  |  MONDAY, JULY 12, 2010
    [Business, Facebook] CMOs Need to Grow Up to Sit at the C-Level Table.
    2)    Speak business, not marketing. A dollar spent in marketing is a dollar that the business isn’t investing somewhere else.  Speak Business, Not Marketing. Resources: Bloomberg Business Week. Share this on Facebook. George Hollister. It’s true.  3)    Be the voice of the customer. Think Like a CFO. Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 15, 2010
    [Business, Facebook] Why so much research about Twitter is flat-out wrong
    Every week it seems there is some fresh research establishing that Twitter is irrelevant to businesses and/or brand s. If research focuses on the benefits of Twitter for “business-to-business&# or “business-to-consumer&# it’s doomed because this channel is ultimately about P2P — person to person. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 9, 2014
    [Business, Facebook] What are the boundaries of inbound marketing?
    appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The business case for content marketing consistency If I were the King of Facebook … Coming clean on Facebook reach The Time for Twitter is NOW. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Or does it?
  • HUBSPOT  |  THURSDAY, MAY 10, 2012
    [Business, Facebook] How B2B Marketers Can Succeed on the 6 Big Social Networks
    In fact, eMarketer reports that 52% of US small businesses don't feel they are marketed to by other businesses effectively , while 46% feel they're being "sold" to instead of "spoken" to. Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter? But I'm not a product-oriented business!
  • WEBBIQUITY  |  MONDAY, JANUARY 9, 2012
    [Business, Facebook] Best Twitter Tips, Tools and Tactics of 2011
    Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Dave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 28, 2012
    [Business, Facebook] 17 Inspirational Sales & Marketing Quotes to Honor Zig Ziglar
    Widely known for his motivational speeches and corporate training to help better people's lives and careers, Ziglar inspired many businesses, salespeople, and marketers -- in addition to countless others -- by showing us the "The Ziglar Way.". 3) "Your business is never really good or bad 'out there.' Read more: [link]. Thank you, Zig.
  • MARKETING INTERACTIONS  |  MONDAY, SEPTEMBER 6, 2010
    [Business, Facebook] 5 Things to Consider BEFORE Using Social Media
    many people use Facebook for family and friends, keeping it separate from business)  Content. It's harder to get busy people to make time to write than you'd ever imagine.) Many companies I work with today are enthusiastic about diving into social media. It's shiny object syndrome at its finest. Is it helpful?
  • MODERN B2B MARKETING  |  SATURDAY, JUNE 1, 2013
    [Business, Facebook] Not All Content Marketing is Created Equal: Location, Size, and Scope
    'Author: Megan Totka As marketers, we hear a lot about content marketing for all sized businesses. When it comes to content marketing, there are three major components to consider: Location: Do you own a brick and mortar business? What if your business is a hybrid of both? Scope: Who’s your business trying to reach?
  • SALES CHALLENGER  |  WEDNESDAY, APRIL 11, 2012
    [Business, Facebook] Social Media- The Future of Sales?
    So, to begin with, let’s look at the basics of LinkedIn, the popular business networking site. Let’s start with what it isn’t: LinkedIn is not: Facebook for grown-ups. People and businesses set up profiles so others can find them more easily and start the process of creating relationships. “Selling is dead. more specific Google.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 16, 2011
    [Business, Facebook] Small Manufacturers Use Social Media Effectively
    ve read a few articles and blog posts about how some manufacturers are using Twitter, LinkedIn and Facebook to listen, engage and market to their customers. Granted, many of these videos focus on equipment and capabilities but they do make a strong business case for the OEM buyer. They actively use YouTube, Facebook and Twitter.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 2, 2011
    [Business, Facebook] Dreamforce Through the Instagram Lens #DF11
    Dreamforce Through the Instagram Lens #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Facebook. by Jesse Noyes | Tweet this That’s a wrap on another wild Dreamforce. Over 45,000 attendees, hundreds of sessions, tons of booths and plenty of parties. Shot by andrew_sf. LinkedIn.
  • B2B LEAD BLOG  |  THURSDAY, AUGUST 23, 2012
    [Business, Facebook] You’ve Got Mail from Eloqua, Hubspot & Neil Patel
    As you map your content plans for the next few months, ReachForce highlights some of the best B2B email in the business. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. Email is a critical piece of the tactical mix.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 23, 2014
    [Business, Facebook] Marketing Trend: Has HR Become The Marketer Of The Employer Brand?
    They are looking for brands that will develop their skills and help them reach their potential as business professionals. That was the key point from my interview with blogger, evangelist and business educator  Angela Maiers    (@ AngelaMaiers ). As millennials enter the workforce, they are placing tough expectations on employers.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, JUNE 4, 2010
    [Business, Facebook] 7 Tips for Getting People to Your B2B Blog
    business owner emailed me recently to say he was disappointed with his new B2B blog. Include social media buttons -- Make it easy for people to repost your blog content on the various social media platforms including Facebook, Twitter, LinkedIn, and Google Buzz, by prominently displaying the various icons or buttons to each platform.
  • LEAD VIEWS  |  TUESDAY, MAY 15, 2012
    [Business, Facebook] What does Big Data mean for marketing?
    Generating useful information from raw data has been a challenge from the first days of business computing. Facebook, Twitter, LinkedIn, blogs). Those transactions, if corralled and used intelligently, enable businesses to build sustained relationships with while supporting behavioral modeling and probabilistic forecasting.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 26, 2012
    [Business, Facebook] Florida State University class using Klout to determine student grades
    This class project familiarizes students with Klout by having them engage with others via Facebook, Twitter, LinkedIn, and blogs. 3) The project overcomes recent criticism that business schools within higher education often fail to develop relevant skills. By Todd Bacile, Florida State University. Klout matters to employers. Tweet.
  • SAZBEAN  |  WEDNESDAY, JULY 24, 2013
    [Business, Facebook] Key 2013 Marketing Trends to Watch
    In a post over on Social Media Examiner , 6 key trends are discussed — two trends, which I think are worth mentioning:   Twitter use is on the rise and people are noticing more branded content on their Facebook feeds. Are you looking for the latest marketing trends? News & Notes
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 24, 2013
    [Business, Facebook] Where’s your marketing plan? The most important marketing tool.
    So right now, try writing down an explanation of why someone would buy your products and do business with you. How lucrative is their business today? company sites, , micro sites, social media sites (Facebook, Twitter, LinkedIn, FourSquare, Slideshare, etc. Do you have a written marketing plan in your business today?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 3, 2013
    [Business, Facebook] A Look at the Future of Social Marketing Automation
    Think about the countless brands out there (maybe you work for one of them) that respond to thousands of customer service requests and complaints on Twitter and Facebook every day. Look at the Future of Social Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Enjoy!”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 26, 2011
    [Business, Facebook] Online Games Teach Kids Valuable Work Skills
    They use Twitter and Facebook, promote on various forums, and are working on marketing plans for their server. These teens are literally getting experience administering a server, building a business, managing others, and marketing.  . By Neicole Crepeau, Contibuting {grow} Columunist. Yes, you heard me right. There’s more, though.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 25, 2013
    [Business, Facebook] B2B Content Marketing Report – Need To Focus On The Basics
    That includes the development, delivery and promotion of content to drive business leads, influence customer markets and grow the brand. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Where are they going? Content Marketing
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 24, 2013
    [Business, Facebook] It’s Time to Audit Your Website’s Social Functionality (Checklist)
    by Maria Pergolino I have recently been using LinkedIn and Pinterest more than Twitter and Facebook.  Limited following links – i.e. links to follow the brand’s Facebook and Twitter accounts, but no links to LinkedIn and/or Pinterest. Facebook Share: ? Facebook Page: ? Google+ Business Page: ? Simple plan, right?
  • EARNEST ABOUT B2B  |  WEDNESDAY, AUGUST 18, 2010
    [Business, Facebook] Top Infographics for b2b marketers
    Social Media in Business: iStrategy’s compelling infographic providing an insight into the adoption of Social Media by Fortune 100 Companies     .    .         . Facebook visualised: commissioned by Mashable, it captures all the topline Facebook stats you need to know       .      .  . Web trend map. How Google works.  .
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 7, 2012
    [Business, Facebook] Four Ways to Evolve Your Online Conversions
    Leading retailers have realized that the deep analytics and insights gained from testing with online customers is not only improving the efficiency and effectiveness of their e-commerce site, but several other aspects of their businesses as well. Posted in Conversion Conversion Optimization. Test your theory. Examine outliers.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, NOVEMBER 10, 2010
    [Business, Facebook] Web Analytics + Customer Voice = 20/20 Vision.
    In this age of tweeting of every customer’s every impulse, and the power of exquisite multivariate tests to generate thousands of permutations, there is no shortage of data inputs that can drive a business’s reactions to, well, nearly everything. Share this on Facebook. Andrew Lucyszyn. Change the control group. Tweet This! Digg this!
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 17, 2014
    [Business, Facebook] WTF Does Kevin Spacey Know About Content Marketing?
    When you see all the content created by all the businesses creating content that people don’t want, it makes you kind of mad. Facebook. Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 4, 2010
    [Business, Facebook] Study shows Twitter users are powerful consumers
    – 20 percent of consumers indicate they have followed a brand in order to interact with the company — more than become email subscribers or Facebook fans for the sake of interaction. intentionally surround myself with an audience of professional marketing professionals, educators, writers and business executives. Digg this!
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Business, Facebook] 6 Compelling Social Media Stats Marketers Should Know [Data]
    Unsurprisingly, social network usage is up, and the findings showed that nearly 80% of US internet users spend time on blogs and sites like Facebook and Twitter. As a marketer, this means that any landing pages, blog posts, or ebooks you link to on Facebook or Twitter accounts should be optimized for mobile devices. Tweet This Stat! ).
  • HUBSPOT  |  MONDAY, JUNE 7, 2010
    [Business, Facebook] How to Generate Leads in 30 Days Using Inbound Marketing
    The following is a guest blog post by Greg Digneo, founder of Cloud Marketing Labs , a marketing firm that helps business generate more sales leads using social media. But what if you do not have many followers on Twitter or Facebook Fans? Think about what you read – whether it pertains to your business or not.
  • SAVVY B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Business, Facebook] What Should You Blog About?
    Whether I’m working with a CEO, marketing manager, novelist, or small business owner, there is always one question that comes up early in our discussions around blogging: “What should I blog about?” Although most business blogs focus on a particular industry or area of expertise, the best ones deliver something more.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 16, 2011
    [Business, Facebook] What Are You Doing to Grow Your Circle of Trust?
    He said that basically we fail to understand that the bigger your circle of trust, the bigger your business potential. Social fans are important – whether it’s Google+, Facebook or recommendations on LinkedIn. I just read a post by John Jantsch from Duct Tape Marketing that really hit home.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 4, 2012
    [Business, Facebook] Book Review: The B2B Social Media Book
    With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. “Social media isn’t the first thing a business should focus on to improve search traffic, but it is certainly part of long-term SEO success.”
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2011
    [Business, Facebook] 5 Awesome Examples of Engaging Social Media Campaigns
    You want to increase your 'likes' on your Facebook business page ? In addition to growing its Facebook fan base, Healthy Choice was looking to increase engagement and reinforce the brand’s value image. Therefore, Healthy Choice introduced a progressive coupon on the Healthy Choice Facebook Page. Marketing Takeaway.
  • BIZNOLOGY  |  FRIDAY, MARCH 22, 2013
    [Business, Facebook] Online and Offline Marketing Combine for Customer Engagement
    You gather ideas and pictures from offline events, and you can come up with any article that is valuable for your target audience and attracts more customers to your business. Nobody would know about what is going on in your company if there wasn’t a blog, a Facebook Fan Page or a Company Twitter. Photo credit: C. Want to know why?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Business, Facebook] 7 Essential Mobile Apps for Marketers
    Enter an email address and get a full profile via LinkedIn and Facebook, scan a business card into your contacts, pull names in from your calendar, and more. Since time is at a premium for busy marketing consultants and strategists, the functionality Xero offers is invaluable. 'By Kerry Gorgone, {grow} Contributing Columnist.
  • FATHOM  |  THURSDAY, APRIL 10, 2014
    [Business, Facebook] What is the True Value of Social Engagement?
    There are a lot of different metrics that you are able to track but creating a direct correlation between those and actual revenue to the business is tough. You have to create goals that have a clear impact on the business.  Having an increase in Twitter followers or Facebook likes do not provide any real worth for a business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 27, 2013
    [Business, Facebook] Why many of my students will not have a job upon graduation
    Sure everybody is on Facebook, but marketing undergrads are simply not utilizing social media platforms like LinkedIn and blogging to their full potential for business purposes. She is currently working on her PhD in Business with an emphasis on Marketing; her dissertation research is focused on Social Media. Surprised? Read on.
  • HUBSPOT  |  TUESDAY, APRIL 17, 2012
    [Business, Facebook] 10 Ways to Instantly Amplify the Social Proof of Your Marketing
    It demonstrates that people can heavily influenced by others' experiences, making a case for why social proof is such a powerful concept for businesses to leverage. Are you giving the social proof of your business the visibility it deserves? What are some of your business' most impressive stats? What Is Social Proof?
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 28, 2013
    [Business, Facebook] Building a Kick-Ass Social Media Dashboard
    These type of metrics are great indicators but they don’t really tie back to your business bottom line: driving revenue. Facebook may not have the greatest reporting with insights, but they do give you one wonderful metric that is an easy measure for success. Now I am not saying that tracking  followers, fans, sentiment, etc.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 31, 2013
    [Business, Facebook] What We Can Learn from Fortune 100?s Most Social CMOs
    At the Business Next conference in San Diego earlier this year, the results of a corporate behavior study revealed that just one in five Fortune 100 CMOs are active participants in public social networks. Comstock, one of the most adept of today’s new crop of technology-savvy CMOs, maintains a presence on  Facebook ,  LinkedIn  and  Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 4, 2012
    [Business, Facebook] Your 2012 Marketing Plan: Tell Me What to Do
    The marketing stage — even for small businesses — will be more global. Isn’t ironic that companies like Facebook and Google are collecting so much information about us to presumably make our decision-making more streamlined and efficient? There’s a business opportunity in there somewhere, isn’t there?
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [Business, Facebook] 10 Awesome Google+ Presentations to View Today
    I'm only just beginning to understand how to use Facebook, LinkedIn, and Twitter for business !". Google+ vs. Facebook for SEO " by Giovanni Gallucci. Google+ vs Facebook for SEO. The social media and marketing worlds are abuzz with the launch and initial success (over 25 million users already!) Enjoy the slides!
  • SAZBEAN  |  WEDNESDAY, AUGUST 3, 2011
    [Business, Facebook] Proof: Social Media Makes Dollars And ‘Sense’
    What is the cost of social media to your business?  love this statistic – if Facebook were a country, it would be the world’s third largest. Traditional marketing as we know it has been turned on its head – fact. Social media has eliminated well-established barriers to compete with the big fish in the pond. News & Notes
  • SYNECORE  |  MONDAY, FEBRUARY 18, 2013
    [Business, Facebook] 4 Steps to Get Started with Integrated Digital Marketing
    Think: If I were shopping for (fill in the blank), what circumstances would lead me to choosing (your business)? Pick and Choose - Now that you’ve gotten into the mindset of a buyer, set your business up to meet the consumers most likely to need your service or product. Invest time in interacting with consumers in these spaces.
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 3, 2011
    [Business, Facebook] Is Your Social Media Strategy a Field of Dreams?
    One of the biggest questions I get is how exactly does a company develop a social media strategy that drives business results? Recently, I have seen a huge influx of companies getting into social media marketing; they setup up all their accounts on Facebook, Twitter, and Linked and just expect the leads to just come pouring in. Step 1.
  • HUBSPOT  |  WEDNESDAY, APRIL 20, 2011
    [Business, Facebook] 10 Essential Twitter Stats [Data]
    Although a recent study industry indicates that the vast majority of marketers have embraced the idea of using Twitter as a marketing tool, there are still plenty of skeptics who are uncertain about whether or not this channel holds any real business value for them. The average Facebook user, by comparison, has 130 friends.
  • MARKETING GENIUS BLOG  |  TUESDAY, MAY 25, 2010
    [Business, Facebook] Do I Really Need a Content Strategy?
    There are a number of reasons a content strategy is critical, but I’ll start with the simple fact that businesses are now being expected by their consumers to engage through content. What will this mean in terms of business objectives. Share this on Facebook. If you want to make your life easier, yes. Content Touches Everything.
  • MARKETING GENIUS BLOG  |  THURSDAY, JULY 1, 2010
    [Business, Facebook] Why Operational Transparency is Important to SaaS Customers
    However, since you are ceding operational control of the application to the vendor, you must also be assured that their operations align with your business needs. Share this on Facebook. Having decided on a Software as a Service (SaaS) solution, the benefits are many. Seeing what's behind the wall of your hosted solution. Tweet This!
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2011
    [Business, Facebook] New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search
    So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads.  78% of their biggest challenge is generating quality leads.  The number one priority of B2B marketers?
  • KOMARKETING ASSOCIATES  |  MONDAY, MAY 5, 2014
    [Business, Facebook] To Increase Social Engagement, Don’t Follow the Crowd
    The report notes that “leisure hours are readers’ preferred time to read, reflect and share content,” so it’s worth it to experiment with marketing outside of business hours. It should come as no surprise that the ubiquitous Facebook is the top social network for content engagement, accounting for more than 60 percent (33.8
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Business, Facebook] 17 Compelling And Highly Usable B2B Marketing Statistics
    US business-to-business (B2B) advertising and marketing spending will increase by 0.8% 54% of CIOs prohibit the use of social networking sites such as Twitter and Facebook while at work. 93% of business buyers believe all companies should have a social media presence. This is set to reach 12% by 2013. billion this year.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Business, Facebook] Digital Marketing’s Massive Measurement Lies
    According to Wordstream, the #1 and #2 keywords based on search volume are facebook and youtube. The top 25 includes google, hotmail, facebook login, yahoo, ebay, yahoo mail, craigslist, aol, gmail, and amazon. For marketers that want to earn the trust of the CEO and the business, put aside attribution. Yikes! Branded search.
  • VIEWPOINT  |  WEDNESDAY, MARCH 2, 2011
    [Business, Facebook] A 3 Step Process to Make Social Media Produce Sales
    Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. Blogging, engaging, listening to customers on Facebook or Twitter. He blogs at [link]. Good luck
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 4, 2014
    [Business, Facebook] Employer vs. Employee: Ownership of LinkedIn Contacts
    Facebook | Google+ | LinkedIn |. Employer vs. Employee: Ownership of LinkedIn Contacts by James Wu - Maximize Social Business. 'Recently, someone suggested to me that an employee’s LinkedIn contacts could be considered company property and even a protected trade secret of the employer.  Author information. James Wu. James Y.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 24, 2013
    [Business, Facebook] The 3 Goals For Your Content Marketing
    The only reason to execute a content marketing program is to drive business outcomes. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'What are the goals for your content marketing efforts? The answer may not always be simple. Reach.
  • B2B MARKETING SAVVY  |  MONDAY, AUGUST 17, 2009
    [Business, Facebook] Dilbert Digital Etiquette: Surviving the 2.0 Tsunami
    For those of us outside the boundaries of Silicon Valley (or Silicon Mountain or Silicon Triangles), the intrusion of social media is poised to add one more confusing layer to an already crowded business day of meetings, emails, conference calls, and power point presentations. Whatever the forum (Twitter, Facebook, etc.), Welcome!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 30, 2013
    [Business, Facebook] The Rules of Inbound Marketing Rewritten for Outbound Marketers
    The maintenance of an effective inbound marketing process requires an immense amount of work and resources, and for companies that sell to small businesses, a well-oiled inbound marketing funnel is simply not worth the effort and money. lead seed list can help marketers find new markets to scale their businesses. thought.
  • SALES PROSPECTING PERSPECTIVES  |  SUNDAY, JUNE 24, 2012
    [Business, Facebook] Sales Prospecting Perspectives Weekly Recap, June 18, 2012
    Focus on what you do best, and partner with experts for other areas of your business for a successful venture. We ended the week with a great post from one of our Business Development Representatives on the power of using Facebook. hope you enjoy last week’s recap and get a chance to share anything you liked.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 14, 2012
    [Business, Facebook] Why Your Social Media Marketing Stinks
    Despite all this, many B2B marketing organizations are seeing huge growth in the number of channels their business is demanding. That includes an average of 39 Twitter accounts, 29 Facebook accounts and 28 Linkedin accounts. And regions, lines of business, portfolios and products only line up to internal structures, not to customers.
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Business, Facebook] Mary Meeker's Newest Internet Trends Report a Must-Read for Marketers
    Basic business processes, things like logistics, manufacturing, and transportation are being reinvented. It’s now the #4 social media site, behind Facebook, YouTube and Twitter. 'Mobile internet usage is soaring past desktop usage. Wearable computing is poised to supplant mobile computing as the hot new thing. 1) The U.S. The U.S.
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 20, 2011
    [Business, Facebook] 12 B2B Social Media Predictions for 2012
    We expect that early adopter companies will move even further out in front by becoming social in many areas of their business, while more of the second wave adopters will begin to see value in social media and move forward with planning and execution. In the consumer world, many companies send their visitors directly to Facebook.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, DECEMBER 29, 2011
    [Business, Facebook] Shocking 2012 Sales Prediction
    Today's crazy-busy decision makers have absolutely no time nor interest in working with sellers whose main focus is on building relationships & providing great service. Help them achieve their business objectives. In short, being "nice" is simply no longer sufficient in today's business environment. My prediction?
  • LOOPFUSE  |  TUESDAY, MARCH 13, 2012
    [Business, Facebook] 3 Tips On Getting Started with Lead Nurturing Emails
    Yes, we know you really, really, really want new customers but understand that you have to earn someone’s business and that means doing more than pummeling them with emails. You can follow LoopFuse on Twitter  here or join us on our Facebook fan page  here. That is doing lead nurturing wrong. It’s not about you.
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Business, Facebook] 7 Hot Apps That Will Skyrocket Your Productivity at Work
    Customer service, product marketing, and crowdsourcing are among a handful of other ways that early adopters are making use of the Jelly app from a business standpoint. 3) Directr for Business. Behind every great video production is a talented director, and the Directr for Business app is aiming to be just that. 1) Jelly.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 7, 2010
    [Business, Facebook] The 20 craziest things you can do on Twitter
    OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Cat tweeting is apparently serious business. Share this on Facebook. But the human race is made up of all kinds of people and some of them have more important things to do. Like hooking their toilet up to Twitter. 
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 12, 2011
    [Business, Facebook] Have Infographics Jumped the Shark?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Facebook. by Joe Chernov | Tweet this This is a question I’ve been thinking a lot about lately. In many ways, I have an attraction/revulsion relationship with infographics. Eloqua has achieved some measure of success with infographics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 7, 2014
    [Business, Facebook] IBM opens up Watson and cognitive computing to entrepreneurs
    This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. 'Click here if you can’t view this interview with Lauri Saft of the Watson Project. “We don’t do coding for Watson.
  • LOOPFUSE  |  FRIDAY, NOVEMBER 30, 2012
    [Business, Facebook] Our customers say it best - ISM Automation
    ISM Automation is one of those customers and Tim Ventura had this to say about his LoopFuse experience: “Loopfuse is easy to setup & use , and provides a rich feature set with valuable tools that will benefit the marketing efforts of just about any business. You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 25, 2014
    [Business, Facebook] The Psychological Significance of the First Impression in Social Media
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | The Psychological Significance of the First Impression in Social Media by Wade Harman - Maximize Social Business. 'You don’t get a second chance to make a first impression. Have you ever heard that old saying before? Well, it’s true. Social Media Psychology
  • INBLURBS  |  WEDNESDAY, DECEMBER 7, 2011
    [Business, Facebook] 3 Ways how to profit from your Daily Deal Sites marketing
    BuySellAds reports that 82% of businesses are unsatisfied with Daily Deal Sites. They specially indicate that they are not stratified with the amount of repeat business they generate after running a daily deal. And like all marketing activities your business is doing you need to do it the smart way to profit from it!
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 9, 2012
    [Business, Facebook] Social Media meet Security. Security meet Social Media.
    can say the marketers are right: social media is as important to business now as the telephone. In particular, the recent growth of social media, most especially Facebook , Twitter and YouTube has overturned all the old rules. look at Facebook, Twitter, YouTube and now even Pinterest shows plenty of success stories.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 19, 2010
    [Business, Facebook] Brand Evangelism: NASCAR Style With Tony Stewart
    Your brand evangelists are out there on Twitter, Facebook, LinkedIn and a multitude of other social sites, talking about your brand and why others should too. Tony Stewart, my favorite NASCAR driver of the #14 Chevy, took time out of his busy schedule last night to speak with me on the telephone.  Share this on Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 23, 2013
    [Business, Facebook] “Dongle incident” proves we live in a world with no room for error
    ” The Dark Side of Social Networking Facebook, the “spiral of envy,” and our Botox Life The Business Case for Buying Facebook Likes Do you have to cheat to be successful on the social web? Perhaps you have heard by now of the “dongle incident.”. The man issued an apology, but was fired by his company.
  • E-STORM  |  THURSDAY, JULY 22, 2010
    [Business, Facebook] Yahoo! will cease to exist by July 2012 [Insert purple exclamation.
    Let’s take a closer look at these two business units, shall we? For comparison, Facebook achieved about 25 billion ad views at the time (8% market share). 1] Now fast forward the recession some more to a year later, where Facebook has leapt to the #1 spot with 16% share pushing Yahoo! Yahoo! Yahoo!’s down to #2 at 12% share. 
  • ANYTHING GOES MARKETING  |  SUNDAY, MARCH 8, 2009
    [Business, Facebook] Social Media Success Stories
    LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. Blogger tip #2: Make sure your blog is featured in your Twitter profile, on LinkedIn, Facebook and any other social media app that you use. How am I doing this? With real stories!
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 12, 2013
    [Business, Facebook] 5 Search-Savvy Secrets to Google Map Listings
    'A potential customer is looking for a brick-and-mortar business like yours, but you’ve got just a fraction of the marketing budget of that big-box competitor to reach them. In addition to a location advantage, more reviews of your business from happy customers can easily push you ahead of your competitors, says Nuanes. Yahoo!
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 19, 2012
    [Business, Facebook] 4 Steps To Succeed In The Digital Age [Slides]
    subscribe to a number of respected marketers, business people and brands who create slideshare presentations I think are worth reviewing. And But I invite you to check out all 88 slides which are chock full of great stats and advice for today’s businesses. OK, I admit it. am a sucker for a great slideshare presentation. Strateg
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 19, 2014
    [Business, Facebook] 3 Things Your Social Media Team Should Know About SEO
    As businesses (and marketers), we need to make sure we are breaking down these silos to see the bigger picture. In order to get the most from your business’s social media team, show them how their efforts are helping impact the business’ search performance and what they can do more of to help. Enter search and social.  .
  • LEADERSHIP  |  WEDNESDAY, OCTOBER 16, 2013
    [Business, Facebook] Why You Can’t Write Off Email Marketing—It Beats Social Media
    Take a look at these statistics and reasons why email should still be a priority in your overall B2B marketing strategy: A recent study by Custora shows that Email has nearly 3 times as many users as Facebook and Twitter combined. More and more businesses are equipping staff with smart phones across all levels of the corporate domain.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 23, 2014
    [Business, Facebook] Social Media Marketing Automation Dos and Don’ts
    'If you’ve got your hands full managing the day-to-day operation of your business, sometimes posting on Twitter or Facebook is the last thing on your mind. Some businesses pause automated tweets during natural disasters or other events. Different platforms have different benefits, and some businesses use more than one.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 17, 2011
    [Business, Facebook] 7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)
    by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right?  The business marketer needs to build a deeper relationship with their prospect or buyer.  Why would this be useful?  Doing all 7? 
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 26, 2014
    [Business, Facebook] Give Your B2B Customers Clear Calls-To-Action on Social Media
    “Meiers Lake Roadhouse is now on Facebook,” reads a simple printed sign (shown below). As a traveler passing through, and unlikely to ever return, I would not gain much value from liking their Facebook page. Liking their Facebook page is not the action they want you to take. They are asking you to leave a review.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 17, 2011
    [Business, Facebook] Social Media For B2B Marketing – How To Get Started
    Whether you’re in B2B Marketing, Social Media or any business, the world is getting smaller and great ideas come from all over the globe.  . Hundreds of millions of blogs, thousands of tweets per second and huge growth in user numbers across the main social sharing sites Facebook, Twitter, Linkedin. There are no true experts.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 29, 2013
    [Business, Facebook] Where Are Marketers Allocating Budget? [CHART]
    After all, social networks such as Facebook, Google+, LinkedIn, and Twitter are daily destinations for millions of customers, offering deep databases with high levels of engagement.  CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Enter AdFocus.
  • INBLURBS  |  THURSDAY, NOVEMBER 3, 2011
    [Business, Facebook] Social Media can be thread to your reputation
    Companies engage increasingly in social media sites like Facebook, Twitter, LinkedIn and other forums and platforms. Social media is a great way to grow brand awareness for the business and to expand the reach to get more customers. Future business and future contacts will be influenced by what the people find about you on the web.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 29, 2010
    [Business, Facebook] Treehouse Interactive Refines Its Features and Targets Larger Firms
    Treehouse has been quietly but steadily growing its business (up 30% this year), improving its product, and attracting more demanding clients. The system can now generate HTML code to embed forms within external Web pages, allowing users to create standard Javascript or Facebook -compatible non-Javascript versions, or both.
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 6, 2011
    [Business, Facebook] The Future of Pharma Marketing: The Game Changer (Part 2)
    Game Changer: Facebook Tells Pharma Brands They Must Allow Comments by August 15, 2011. Facebook’s dramatic move to engage pharma. Facebook told pharmaceutical companies as of August 15, they will no longer be able to disable the comment feature on their Facebook pages. Facebook is the Internet.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 6, 2012
    [Business, Facebook] Interesting Stats on B-to-B Marketers Thoughts on Social Media
    35% don’t think social media is critical for their business. 90% are active on Facebook. We all are getting into social media in some fashion. Some more active than others, but how are we doing and what do we think of this new media? What they found is very interesting. 53% are active on Twitter. So what do you think?
  • LOOPFUSE  |  MONDAY, AUGUST 6, 2012
    [Business, Facebook] Are you getting gold medal results from your email lead nurturing efforts?
    Read this post on a Simple Lead Nurturing Example for Every Business. You can follow LoopFuse on Twitter  here or join us on our Facebook fan page  here. The Olympics are in full swing in London and we are watching the thrill of victory and agony of defeat play out in tape delayed awesomeness.  Number of recipients (emails sent):  295.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 19, 2013
    [Business, Facebook] Feed the beast: 7 practical tips to improve your blog’s search ranking
    billion monthly searches , Google search results are still very important for your business.  Twitter details, Facebook page, contact page, recent posts, etc) saving you a lot of time. billion monthly searches, Google search results are still very important for your business.  'By Ian Cleary, {grow} Contributing Columnist.
  • CONNECT THE DOCS  |  MONDAY, JUNE 4, 2012
    [Business, Facebook] 42 Rules For Your New Leadership Role: Interesting insights
    How to read the business culture at your new level, 3. How to assess the business risk in your new role. Pam Fox Rollin: Website : Twitter : Facebook. This book is also an ideal reference for executive coaches, HR business partners, management trainers, executive assistants, and others who help new leaders to be successful.
  • SAZBEAN  |  MONDAY, MARCH 28, 2011
    [Business, Facebook] Build It and They Won’t Come
    For whatever reason, there’s this misconception that if you put up a website or a blog (or Facebook page or Twitter page, etc.), you’ll suddenly get a ton of business. Having a website or blog is great if people want to learn more about your business, but they have to know that you even exist first (awareness).
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Business, Facebook] 16 Stats That Prove Social Media Isn't Just a Fad [New Data]
    Twitter isn’t growing as expected, businesses aren''t happy with Facebook''s News Feed, etc. Although doubters will always exist and the sites we use will continue to change, social media isn''t just a passing fad for business -- and there''s data to prove it. 16 Stats That Prove Social Media Isn''t a Passing Fad.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 13, 2014
    [Business, Facebook] 5 Easy (and Affordable) Ways to Show Customer Appreciation
    Customers also have more options to choose from when it comes to purchasing – whether it’s supporting a local business, shopping for the best price, or shopping online for convenience. Show customers you really appreciate their business! Other free giveaways could be things that promote your business at the same time.
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