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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 26, 2012
    [Business, Facebook] Florida State University class using Klout to determine student grades
    This class project familiarizes students with Klout by having them engage with others via Facebook, Twitter, LinkedIn, and blogs. By Todd Bacile, Florida State University. As an instructor, I had to ask myself: “Am I doing everything I could to prepare my students for the real world workplace?” Klout matters to employers. Tweet.
  • TOMORROW PEOPLE  |  WEDNESDAY, OCTOBER 10, 2012
    [Business, Facebook] Create a Buzz Around Your Brand Using Social Media
    Social media has exploded in the past five years, and most businesses have now figured out that it has a potentially massive marketing potential. Attracting and retaining business. However, brands are using it to varying degrees of success: some really get it, and some definitely do not. Nurturing and winning leads, at lower costs.
  • SAZBEAN  |  FRIDAY, NOVEMBER 9, 2012
    [Business, Facebook] How To Improve B2B Lead Generation On LinkedIn
    It was only at the beginning of the year when Hubspot found that when compared to Facebook and Twitter, LinkedIn was 277% more effective for lead generation(Facebook was.77% while Twitter was.69%). Because of its focus, it’s been stated many times that LinkedIn is the perfect site for generating B2B & B2C leads. News & Notes
  • HUBSPOT  |  FRIDAY, APRIL 1, 2011
    [Business, Facebook] 12 Mind-Blowing Statistics Every Marketer Should Know
    That also means your new business card isn't a business card—it's Google. 2. 78% of business people use their mobile device to check email. Is your business website optimized for mobile devices? 57% of businesses have acquired a customer through their company blog. They're just kids." Finally, some good news!
  • WINDMILL NETWORKING  |  MONDAY, MAY 4, 2015
    [Business, Facebook] Why Do All Company Videos Look Alike?
    Twitter | Facebook | LinkedIn |. by Jayson Duncan - Maximize Social Business. When talking with a company about creating a video, we always do research to find out what their competitors are doing with online video. Author information. Jayson Duncan. This monthly Social Media and Video column is contributed by Jayson Duncan. Video
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Business, Facebook] Content Marketing in 2014: Are You Prepared?
    If you take a look at the increase in interest in content marketing versus link building, for instance, you''ll see a dramatic decrease in the interest of link building in favor of content marketing as a search term. A lot of SEO agencies have wisely pivoted their business model in 2013 away from link building and towards content, as well.
  • HUBSPOT  |  TUESDAY, APRIL 17, 2012
    [Business, Facebook] 10 Ways to Instantly Amplify the Social Proof of Your Marketing
    It demonstrates that people can heavily influenced by others' experiences, making a case for why social proof is such a powerful concept for businesses to leverage. Are you giving the social proof of your business the visibility it deserves? What are some of your business' most impressive stats? What Is Social Proof?
  • FEARLESS COMPETITOR  |  MONDAY, MAY 2, 2011
    [Business, Facebook] The “Whom to Consider?” Buying Phase
    In the Whom to Consider phase, as outlined in the superb (and free) white paper, How to Find New Customers , the prospective buyer has made a clear decision to pursue a solution to his or her business problem. He might ask friends or business associates or he may ask on social networks like Linkedin, Twitter or Facebook.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Business, Facebook] "Value, Value, Harvest" -- The Duck, Duck, Goose of Social Media Marketing
    This is any type of communication from a business to a consumer where the consumer has given permission to the business to talk to them. dieter following a fitness supplement company on Facebook. Second, the list of consumers turns into a long-term asset for the business. We all know it’s important; but why and how?
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Business, Facebook] The CIO and Social Media: Embracing Change
    Author: Greg Higham Seventy-five percent of Fortune 500 companies have Twitter, Facebook, LinkedIn, and other social media accounts, according to a recent study from the University of Massachusetts Dartmouth. The old way of thinking was that Facebook wasn’t a work tool, so it should be restricted. The Old Way. Do not lie. Social Medi
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 18, 2013
    [Business, Facebook] Ad:Tech San Francisco Recap & Takeaways (#adtechsf)
    Customers want your business to be successful because it helps their business be successful. For businesses, this means the content team must be working with the social team, which must be working with the paid team, etc. For businesses, this means creating content marketing strategies. Session Takeaways. Wayne St.
  • SAZBEAN  |  SATURDAY, MARCH 31, 2012
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of March 31, 2012
    Twitter Launches Self-Serve Advertising for Small Businesses  (Mashable!). How to Analyze Facebook Insights to Improve Your Content Strategy  (HubSpot). When Your Influence is Ineffective  (Harvard Business Review). Consumers are Demanding Customer Service on Social Media  (New Media Knowledge). Convince and Convert). GigaOM).
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 24, 2013
    [Business, Facebook] Top 50 B2B Marketing Influencers On Twitter
    Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Powerful.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 27, 2011
    [Business, Facebook] The New 4 P’s of Marketing
    The New 4 P’s of Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Facebook. by Brian Kardon | Tweet this You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. Personality. Publishing. Packaging. Physics.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Business, Facebook] 7 Tips to Optimize Your Social Media Content Strategy for a Global Audience
    Are you a European marketer looking to scale your business to other European nations? Before you start tweeting and Facebooking, it's important to map out your global social media strategy so you can create a program that scales. Same goes for tweets and Facebook status updates. Does your company target a global audience?
  • MARKETING ACTION  |  MONDAY, DECEMBER 29, 2014
    [Business, Facebook] Pinterest Crash Course: Get Up and Running In One Day
    Visitors from Pinterest are likely to spend 60% more time on your website than visitors from Facebook. You realize that you need to get your business on Pinterest, but it’s just never made it to the top of your to-do list. Head over to Pinterest and sign up through their business account page. Local business. Media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 31, 2011
    [Business, Facebook] A glimpse of the next generation of social media entrepreneurs
    What’s the business model? They asked questions such as was it preplanned, and what were the business and marketing strategies behind it? The last third of the trimester, these kids are exploring social media, including specific social networks like Facebook and Twitter, how they are changing, and how they are used by business.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 4, 2014
    [Business, Facebook] Employer vs. Employee: Ownership of LinkedIn Contacts
    Facebook | Google+ | LinkedIn |. Employer vs. Employee: Ownership of LinkedIn Contacts by James Wu - Maximize Social Business. Recently, someone suggested to me that an employee’s LinkedIn contacts could be considered company property and even a protected trade secret of the employer.  Author information. James Wu. James Y.
  • HUBSPOT  |  THURSDAY, FEBRUARY 20, 2014
    [Business, Facebook] The Nonprofit's Guide to Better Social Media Marketing Through Employees
    Italian security researchers recently found that one out of every ten Twitter followers is fake, while video blogger Derek Muller reports that a majority of the Facebook followers on his brand page generated by paid ads are bogus. This limits your reach to however many brand fans and followers you can generate. Coordinate Postings. nonprofi
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 22, 2013
    [Business, Facebook] The Native Advertising Trend: Hot or Hoax?
    Facebook’s sponsored posts and Buzzfeed’s presented-by stories are oft-cited examples. You can see how fuzzy the lines are getting.  As the amount of native advertising and sponsored content rises, we’ll witness more complex and blurred business relationships between bloggers/publisher and advertisers. Why all the excitement? Trust.
  • SOCIAL MEDIA B2B  |  FRIDAY, OCTOBER 29, 2010
    [Business, Facebook] 4 Ways to Start B2B Blogging Without Tech Support
    Facebook Page. And finally, the simplest solution for blogging for a B2B company with no technical overhead is a Facebook Page. You should do this for any Facebook Page anyway. Related posts: A Guide To Making Corporate Blogging Happen In Your Business In the past few months I have talked with a. WordPress.com. Tumblr.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 23, 2015
    [Business, Facebook] How to Speak at the Social Tools Summit
    The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. How to Speak at the Social Tools Summit by Neal Schaffer - Maximize Social Business.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 7, 2012
    [Business, Facebook] The Future of Social Media in 2013: Six Points to Consider
    have spoken to my classes about the history of Marketing , the emergence of social media, and how we utilize social platforms and tools for B2C and B2B.   But, now we need to consider what new tools, processes, trends, and gaps could appear as social media becomes more pervasive, effective, and required in business. Relevancy. Social CRM.
  • HUBSPOT  |  FRIDAY, OCTOBER 19, 2012
    [Business, Facebook] 20 Common Social Media Marketing Myths BUSTED
    Facebook has 1 billion active users, according to Yahoo! They may still refer business your way. You can't just have your mom and uncle Like every post you put up on Facebook. People understand that you're running a business. How to Generate Customers From Facebook. 40% of Facebook's active users are over age 35.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 12, 2013
    [Business, Facebook] 5 Search-Savvy Secrets to Google Map Listings
    A potential customer is looking for a brick-and-mortar business like yours, but you’ve got just a fraction of the marketing budget of that big-box competitor to reach them. In addition to a location advantage, more reviews of your business from happy customers can easily push you ahead of your competitors, says Nuanes. Yahoo!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 14, 2015
    [Business, Facebook] Sharing Experiences With Customers and Prospects to Increase Sales
    Rachel's recipe can p rovide help and information to a broader audience, s treamline internal processes & make life easier for your sales team while capturing future business. This way, you can tag them on Facebook when you share their experiences." Here the directions: 1. Essentially, pet owners were 2.5
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 3, 2013
    [Business, Facebook] 5 Tips On Finding Your Next Customer
    According to a May 2012 survey by Constant Contact, over three-quarters of small businesses agree on their primary goal: attracting new customers. Unfortunately, a more troubling statistic shows that many small business owners are missing out  on a vital opportunity. This perception needs to change. It’s cheap. It builds community.
  • KOMARKETING ASSOCIATES  |  MONDAY, MAY 5, 2014
    [Business, Facebook] To Increase Social Engagement, Don’t Follow the Crowd
    The report notes that “leisure hours are readers’ preferred time to read, reflect and share content,” so it’s worth it to experiment with marketing outside of business hours. It should come as no surprise that the ubiquitous Facebook is the top social network for content engagement, accounting for more than 60 percent (33.8
  • BIZNOLOGY  |  TUESDAY, JANUARY 5, 2016
    [Business, Facebook] Add For Immediate Release to your podcast queue
    Here’s a list of all the panelists: Shel Holtz , ABC (Accredited Business Communicator), is principal of Holtz Communication + Technology. He is @thornley on Twitter, thornley10 on YouTube and Joseph Thornley on Google+ and Facebook. So, it was an honor to be included. Will this help or hinder the growth of the category?
  • HUBSPOT  |  MONDAY, NOVEMBER 24, 2014
    [Business, Facebook] Let’s Get Personal: 12 Ways to Tailor Your Marketing to Individuals
    While not all of these may be applicable to your business and your audience, they can give you a jumping-off point for new personalization ideas. These attributes indicate things like presence of children in the home, whether someone owns or rents, if an individual is a business owner and more. And it’s what consumers want.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 30, 2012
    [Business, Facebook] Defining Link Metrics that Impact SEO Link Building Development
    Facebook-specific metrics (likes, interaction ratios). Interactivity of blog posts (comments as well as shares in social sites like Twitter, LinkedIn, Google+, Facebook, etc). Business-Specific Metrics. would love to read your comments below or let’s have a discussion on Facebook or Google+. Link-Specific Metrics.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 31, 2013
    [Business, Facebook] The Digital Marketing Mafia: A Breakdown
    Author: Fab Capodicasa If you’ve ever received emails selling Viagra, one hundred Facebook likes, or the classic Nigerian businessman wanting your bank details, you’ve glimpsed the underbelly of digital marketing. They even make friends on Facebook, and post updates! “Legitimate” Business (aka The Boss).
  • WRITTENT  |  MONDAY, MAY 12, 2014
    [Business, Facebook] Why Storytelling Matters: a Data-Driven Explanation
    To learn more, check out How B2B Brand Storytelling Can Benefit Your Business. While Proclamation wasn’t a startup, they effectively conquered a problem that’s familiar to many small businesses; the need to build engagement from the ground-up on an extremely limited budget.  . Image source. Why this Approach Matters. Image source.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 2, 2015
    [Business, Facebook] Who Will Be the King of the Social Video Mountain?
    Twitter | Facebook | LinkedIn | Who Will Be the King of the Social Video Mountain? by Jayson Duncan - Maximize Social Business. When I was a kid growing up on the East Coast, it wasn’t unusual for the snow banks on the school playground to be 8-12 feet high. He has created videos for Fortune 50 companies. Video
  • CONVERSIONATION  |  THURSDAY, JULY 21, 2011
    [Business, Facebook] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
    Many businesses underestimate that. In many other businesses, sales reps continue to play a very important role from the early buying process stage onward and are involved, as consultants, in lead generation and even setting cross-divisional marketing and communication priorities. Of course, it’s not the only division in most cases.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 7, 2011
    [Business, Facebook] 9 Things I’m Looking Forward To At Marketing Profs B2B Marketing Forum
    Once a year I try to pick the most exciting conference with the best speakers to help me expand my thinking on B2B Marketing, to make new friends and connect with folks who I know only on Twitter, Linkedin or Facebook. Cohen  (@jeffreylcohen) on Facebook Marketing and one with Paul Gillin (@pgillin) on building social communities.
  • SAZBEAN  |  SATURDAY, OCTOBER 5, 2013
    [Business, Facebook] Top Internet Marketing Strategy Links for the Week of September 30th, 2013
    Here are the top Internet strategy, marketing and technology links for the week of September 30th, 2013… Is There Any Value in Using Meta Description? Best Of News & Notes
  • SAZBEAN  |  SATURDAY, APRIL 14, 2012
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of April 14, 2012
    Here are the top Internet strategy, marketing and technology links for the week of April 14, 2012… Can Brands Market on Facebook Without Actually Spending Money on Advertising? Twitter, Facebook, LinkedIn and The Social Media Bill of Rights  (Social Networking Watch). Failing to Success  (Harvard Business Review). AdAge).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 10, 2012
    [Business, Facebook] Can’t miss social media books for your Christmas list
    Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver. Any book that begins with a tale of a how a dying father is saved through a Facebook complaint has my attention! In this book of essays, he shares his home-spun wisdom for jump-starting your life and business. Too many, to be honest. By C.C.
  • INBLURBS  |  WEDNESDAY, DECEMBER 14, 2011
    [Business, Facebook] 5 Ways to get Customers Inbound in 2012 through Mobile Marketing
    People are connected on social networks like Twitter and Facebook, Yelp, Foursquare and other location based services that show them best locations in their area. For a business this means to get engaged on those social networks and services which already are very popular and have mobile apps active. Mobile is on the rise.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 22, 2015
    [Business, Facebook] Using reddit for Hiring Talented Employees
    Twitter | Facebook | LinkedIn |. Using reddit for Hiring Talented Employees by Laurianne Laval - Maximize Social Business. You may have heard about reddit at least once in your life. During the 2012 presidential campaign Barack Obama used it to answer questions from any and everyone. Yes, […]. Author information. Laurianne Laval.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 13, 2011
    [Business, Facebook] Survey: 71% of CMOs Feel Unprepared For Today’s Market
    As CMOs go full-force into planning mode for their 2012 marketing strategy , a recent report suggests that they are ill-prepared for the changes taking place in the larger business world. The survey interviewed more than 1,700 CMOs from 64 countries to gather insights into the forces changing the marketing and business landscape.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 1, 2012
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of September 1, 2012
    Five Things Bacon Can Teach Us About Content Marketing  (Spin Sucks) How to Measure Website Load Times  (Practical eCommerce) Small Businesses Have a Unique Opportunity in Social Media  (Spin Sucks) Does Your Strategy Match Your Competitive Environment? News & Notes
  • SAZBEAN  |  SATURDAY, MAY 19, 2012
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of May 19, 2012
    The Fallacy of Timing Blog Posts & Social Media Updates  (Small Business Search Marketing). Twitter tiptoes further into the media business  (GigaOM). Dave Kerpen Discusses How to Make Your Business “Likeable” With Social Media  (Marketo). Social Media Bring Business, But Add Security Quagmire  (CIO.com). ProBlogger).
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 9, 2012
    [Business, Facebook] 22 Photos from Eloqua Experience 2012
    Soon, these will appear on our Facebook page, Pinterest and Topliners. 22 Photos from Eloqua Experience 2012 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this There were tears, cheers and plenty of flair. Looking through all the images some patterns emerge.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 16, 2012
    [Business, Facebook] Inbound Marketing vs Outbound Marketing: The Real Difference
    If it is an email promotion for an upcoming webcast or a banner ad showing how much money your business can save, a marketer is interrupting you and asking you to move on to something else. If it was posted by a friend on Facebook or at the top of organic search results, it was an organic part of the experience they were directing.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Business, Facebook] How to Develop a Strong Visual Brand on Social Media
    Plus, visual content increases social engagement: Did you know that, according to a study by Socialbakers, images on Facebook constitute 93% of the most engaging posts compared with status updates, links, and even video? Notice how the branding of the album cover design on the left has been adapted for the Facebook post on the right.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 28, 2014
    [Business, Facebook] Why You Don’t Want Tsu Social Media?
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | Why You Don’t Want Tsu Social Media? by Wade Harman - Maximize Social Business. I’ve moved to yet another social platform. So Tsu me. This is no big announcement. People flock to new social media sites all the time. But this move was different.
  • SYNECORE  |  TUESDAY, MARCH 12, 2013
    [Business, Facebook] Pinterest Banks on Web Analytics
    This is potentially big news, as businesses and marketers try to figure out the best way to approach the fast-growing social network. The secret to Pinterest’s rampant success- and the key to its inherent value for businesses and marketers- can be found somewhere along the intersection of user affinity and sales action-ability.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 16, 2010
    [Business, Facebook] Top 20 Most Useful Twitter Blog Posts of 2010
    GENERAL TIPS FOR EVERYONE 50 Power Twitter Tips by Chris Brogan [5,486] Chris Brogan crafts an extremely helpful list on what you need to do to become a power user as only Chris can.  He creatively categorized his list as follows: intent, technical, business, integrated usage, and off-twitter. Are Twitter Followers Better Than Facebook Fans?
  • HUBSPOT  |  MONDAY, APRIL 29, 2013
    [Business, Facebook] 10 Horrifying Stats About Display Advertising
    These stats were curated from Digiday and Business Insider. And if you use features like Facebook''s ''Custom Audiences ,'' you can target individual people with relevant ads, (hopefully) using information you already know about them from previous interactions they''ve had with your website and content before you showed them the ad.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 31, 2012
    [Business, Facebook] The Top 20 Twitter Clients being Used in 2012
    I recently changed my main Twitter client (more information on that below) and decided to create a new LinkedIn Poll for Groups  in my Social Media Strategies for Business LinkedIn Group  to find out what others use. asked my 2,500 group members: What Twitter client do you use for business ? SproutSocial. twitter.com/cibostudios/st….
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 21, 2013
    [Business, Facebook] Social Media 2013: What Sites Are Most Important to Marketers This Year, Part 2
    According to the Content Marketing Institute, Ninety-one percent of B2B marketers are using content marketing tactics to grow their business, and 87 percent of those businesses are leveraging social media. When it comes to social media, some businesses are overwhelmed and others uncertain about exposing themselves transparently.
  • THE POINT  |  WEDNESDAY, MARCH 6, 2013
    [Business, Facebook] Maker’s Mark: PR Debacle or Social Media Genius?
    Pundits in the business press referred to the snafu as the company’s “New Coke Moment,” a reference to Coca Cola’s notorious decision (and subsequent reversal) in the mid-1980s to change its soft drink formula. In summary: • Company makes egregious business error. We realize we can’t lose sight of that. Let’s translate, shall we?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 14, 2015
    [Business, Facebook] Why you need to re-evaluate the design of your blog
    You’re dealing with a very distracted audience… Facebook, emails, phone calls, texts, SQUIRREL! Before co-founding Wood Street in 2002, Jon worked in sales, marketing and business development for technology and marketing firms. Connect with Jon on Twitter , Facebook , LinkedIn , and Google+. Design matters. Visuals matter.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 14, 2015
    [Business, Facebook] Meeting the Challenge of Content Snacking
    It becomes increasingly difficult to stand out from the crowd and its message, as they are forced to think like a new media rather than a business, to become the ¨hub¨ of their […]. Twitter | Facebook | Google+ | LinkedIn |. Meeting the Challenge of Content Snacking by Raymond Morin - Maximize Social Business.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 31, 2015
    [Business, Facebook] Marketing Resolutions for 2016 and Other New Year's News
    Whether for business or personal improvement, making goals and resolutions is a crucial step towards improving anything. Few of us can remember the days before Facebook and Twitter. Today is the last day of the calendar year 2015. hope it has been a good one for you and yours and I wish you all nothing but the best in 2016.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 19, 2014
    [Business, Facebook] The 3 Social Media Networks That Are Best for B2B Marketing
    And on Google+ you can have a business page , too. This allows people to follow and engage with your business, which creates opportunities for relationship building. All tweets can be seen by everyone – nothing is filtered out like on Facebook. Certainly, there are other networks that make business sense for B2B marketers.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Business, Facebook] 38 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    Cheap Ways to Build Small Business Brands. 2) B2B Inbound. Peter Kim delivers his blog posts about social business in short, easy to digest snippets. Posts You Might Like to Read: Facebook: That was then, this is now. Social Business and Beyond. 4) Bluleadz. 20 Awesome Facebook Cover Photos. 10) For Entrepreneurs.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Business, Facebook] Why We’re Thinking About Messaging Apps All Wrong
    There's also a level on which people may have grown comfortable with a small pantheon of "social media" leaders -- Facebook, Twitter, Instagram, and Pinterest. The largest messaging apps in the world include WhatsApp, Facebook Messenger, WeChat, Viber, Line, and Snapchat. where chat apps took longer to catch on. Likely not.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 8, 2015
    [Business, Facebook] 5 Ways to Use LinkedIn for B2B Marketing
    While Facebook and Twitter dominate the B2C space, LinkedIn is the site where B2B marketers go to find clients and make connections. It’s the only social networking platform solely focused on business, making it the perfect place to invest in marketing efforts. That way, you’ll showcase your business expertise. 5.
  • BIZNOLOGY  |  MONDAY, DECEMBER 17, 2012
    [Business, Facebook] 6 case studies show Big Data is helping decision making
    Consider these facts: 91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA ). The effort secured 1,500,000 unique visitors and answered 1,000,000 questions for a 15% lift in business versus the prior year when there was no social media in the marketing mix. The problem?
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 17, 2015
    [Business, Facebook] The Social Graph for Managing Influencer Relationships
    Twitter | Facebook | Google+ | LinkedIn |. The Social Graph for Managing Influencer Relationships by Raymond Morin - Maximize Social Business. Over the past decade, the new science of influence marketing in social media has evolved a lot. The first lists of influencers were based solely on the social score of the users. Raymond Morin.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 2, 2011
    [Business, Facebook] The Marketing Technologist: Time has Come!
    In fact I get a little worried that the CEO of one of these companies will one day meet our CIO and thank him for our business and he won’t even know who they are! Well today’s marketers are growing up digital – they create aps, they make Facebook pages, they test mobile ads and design augmented reality games – all before lunch!
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Business, Facebook] Animation or Real People in Your Online Video: Which is More Effective?
    Twitter | Facebook | LinkedIn |. by Jayson Duncan - Maximize Social Business. Videos are useful for explaining a product, service or idea, and there are many different ways to create a video. One of the common questions companies ask about video is regarding using real people or some type of animation. Are […]. Jayson Duncan.
  • CONTENT MARKETING TODAY  |  TUESDAY, MARCH 27, 2012
    [Business, Facebook] Great Content Marketing Ideas for Using Google Plus
    Unlike Dell, “Wired” produces content as its core business; but like Dell, it has invested time and resources in its Google+ brand page and has quickly built a large following. In contrast, posting too many updates on Facebook is a common reason for people deciding to ditch friends and brands from their newsfeeds.
  • B2BBLOGGERS  |  WEDNESDAY, JULY 28, 2010
    [Business, Facebook] What The Japanese Can Teach Us About First Impressions.
    And if you ask them to see your business card two weeks later, they will pull it out in mint condition with the corners still crisp. This is a far cry from how we treat our customers’ business cards here in North America. So what do we do with our customers’ business cards in the West? 50 Ways To Make 2011 Rock 2.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 4, 2012
    [Business, Facebook] 9 Content Marketing Articles You Shouldn’t Miss
    Last week I covered the  8 Marketing Strategy articles  you missed when you were too busy. With the right amount of budget and the right agency, any business could reach their target audience. But Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+.
  • CLIENT BRIDGE  |  FRIDAY, APRIL 8, 2011
    [Business, Facebook] Statistics Every Marketer Should Know
    All Internet users under the age of 55 are sending less email. "78% of business people use their mobile device to check email." Facebook has demonstrated value to all types of companies. The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years."
  • ACT-ON  |  MONDAY, DECEMBER 28, 2015
    [Business, Facebook] 5 Predictions for SEO in 2016
    And it’s universally agreed that if you want a profitable business, you’ll ensure a mobile-friendly website. That’s even more true now that Google has started indexing tweets and Facebook posts. Facebook is less important; Google can’t see into accounts or activities very well. Ever watched a big SEO update roll out?
  • WINDMILL NETWORKING  |  THURSDAY, JULY 16, 2015
    [Business, Facebook] Companies are Embracing Influencer Marketing in 2015
    Twitter | Facebook | Google+ | LinkedIn |. Companies are Embracing Influencer Marketing in 2015 by Raymond Morin - Maximize Social Business. Over 600 professionals in communications and marketing, in 32 countries and 30 industries, participated. This year, as an author and influence marketing […]. Author information.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 1, 2015
    [Business, Facebook] 7 Biggest Content Marketing Mistakes And How To Avoid Them
    She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog. Forgetting To Build A Business Case Upfront  . Shopkeep, a point of sale system for small businesses, finds its  blog  content topics by going straight to the source.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 26, 2015
    [Business, Facebook] The Best Marketing Conferences Of 2015
    Business Marketing Association  National Conference is held from May 27-29 in Chicago, IL. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? know I missed a few each time.
  • SAZBEAN  |  SATURDAY, NOVEMBER 17, 2012
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of November 17, 2012
    Businesses  (Mashable!) News & Notes
  • SAZBEAN  |  SUNDAY, OCTOBER 7, 2012
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of October 7, 2012
    Here are the top Internet strategy, marketing and technology links for the week of October 8, 2012… Why You Need to Market Your Marketing  (Convince & Convert) Read Impact Equation to Help You Harness Your Social Media Message  (Small Biz Trends) Why Social Media Makes Customer Service Better  (Mashable!) News & Notes
  • SAZBEAN  |  SATURDAY, MAY 12, 2012
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of May 12, 2012
    Here are the top Internet strategy, marketing and technology links for the week of May 12, 2012… 3 Common Small Business Pricing Mistakes  (Small Biz Trends). Social Business: Where It’s Been & Where It’s Going  (Logic + Emotion). Ways to Get More Out of Your Facebook Fan Page Today  (ProBlogger).
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 2, 2010
    [Business, Facebook] 9 Indispensable B2B Social Media White Papers
    15 B2B Marketing Facebook Success Stories. This ebook provides 15 mini case-studies of successful B2B Facebook pages. Learn how many B2B businesses are getting significant value out of Facebook. 2. 2009 Business Social media Benchmarking Study. Published by Hubspot, May 2010. Social Media for the B2B Sphere.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 23, 2012
    [Business, Facebook] Why It Doesn’t Matter that CEOs Aren’t Using Social Media
    It really doesn’t matter that the two sponsors are actually the same organization and their business is all about the solution the research suggests will save the day. In this instance, it’s the archetypical Old-White-Dinosaur-Luddite-Who-Just-Won’t-Be-My-Facebook-Friend. They are always more than a little busy. 3. What to do?
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 12, 2014
    [Business, Facebook] The Changing Nature Of Work [Slideshare]
    In my current role, I am responsible for content marketing and content development at SAP on the topic of the Future of Business. Here are some additional insights on the changing nature of work – something important for business leaders in any size organization and in any role. What can businesses do to prepare? Strateg
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Business, Facebook] New Data: Why Your Fans Aren't Following You on Social Media
    Not surprisingly, Facebook and Twitter are the most popular platforms -- 84% of respondents expect you to be on Facebook, and 64% expect you to be on Twitter. The Social Lifecycle: Consumer Insights to Improve Your Business from. When it comes to social media, many of us take an “if you build it, they will come” approach.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 17, 2015
    [Business, Facebook] Case study: Social media success in regulated industries
    If your company is still in the social media dark ages, the first step toward success may not be a new Facebook page. Sure there are obstacles in a regulated business. The post Case study: Social media success in regulated industries appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. We’re regulated.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 2, 2015
    [Business, Facebook] Mobile devices are detroying human conversation. Get over it.
    In the near future, Facebook will be rolling out amazing new consumer applications for its Oculus technology. There is no question that within a few years, we will be spending most of our day — in business and at home — with a headset wrapped around our cranium. ” Research shows excessive screen time may lead to.
  • EMAGINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Business, Facebook] Why Your B2B Can’t Ignore Google+ Any Longer
    The giants like Facebook, Twitter, and LinkedIn have trumped social media priority for many marketing departments. Additionally, those companies that have a Google+ business page are not taking full advantage of the platform and all of its benefits. Google+ is one of the most under utilized social media networks in the B2B space.
  • MARKETING ACTION  |  THURSDAY, APRIL 30, 2015
    [Business, Facebook] 9 Ways to Generate Leads with Mobile Marketing
    As the founder of the 60 Second Marketer and CEO of 60 Second Communications , Jamie is extremely skilled at developing mobile, social and traditional campaigns for businesses of all sizes across multiple industries. Run a Native Ad on Facebook. native ad is a promotional message that’s embedded in a Facebook feed. We get it.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 17, 2014
    [Business, Facebook] The Secret To A Better Customer Experience
    ” You are taken to the homepage of our Business Innovation blog site. Forrester conducted in-depth interviews with more than 100 marketing executives to understand the importance of personalization, the needs of businesses and the current state of implementation of these technologies. The Age of Personalization. Strategy
  • PAUL GILLIN  |  WEDNESDAY, DECEMBER 1, 2010
    [Business, Facebook] Five Lessons From the Web 2.0 Summit
    Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! Rather, the plunging price of flat-panel displays will make PCs more of a dashboard for a user’s business and entertainment needs. Check out the wall posts on Facebook. and Twitter.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 18, 2015
    [Business, Facebook] Emails That Encourage Customer Engagement
    Studies show engaged customers have positive responses to businesses, which translate into higher sales. Try creating a Facebook Event. Once you create the event on Facebook, include the link in an invitation email. When a customer clicks on the link, they’re taken right to Facebook to RSVP. Welcome email.
  • SAZBEAN  |  SATURDAY, MARCH 29, 2014
    [Business, Facebook] Internet Marketing Strategy Articles for the Week of March 24, 2014
    Marketing Strategy digital strategy internet marketing strategy social media marketing web strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 7, 2012
    [Business, Facebook] Everything you wanted to know about Twitter Chats
    For example, #CMChat gathers people who are in the country music business and #CookingChat brings together cooking enthusiasts. To promote the chat, you may want to create a homebase on Facebook, LinkedIn group, or blog where you can make announcements and post completed conversations. The idea behind a Twitter Chat is very simple.
  • SAZBEAN  |  SATURDAY, JUNE 2, 2012
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of June 2, 2012
    Deadly Sins of Online Marketing for Small Business  (Small Biz Trends). How to Make Your Small Business Stand Out with These 8 Marketing Twists  (QuickSprout). 5 Hot Facebook Marketing Trends  (Mashable!). How Pro Marketers Use Facebook Insights  (ReadWriteWeb). Begin With a Referral in Mind  (Duct Tape Marketing).
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 26, 2011
    [Business, Facebook] Change Is Coming To B2B Marketing. Are You Ready?
    You are able to tell exactly how well you have delivered on business results in the form of revenue, customer retention or higher brand equity. Now imagine that the results of that data showed you that 70, 80 or even 90% of your marketing activity produced no measurable impact on those business results! Here’s how: 1. Strategy
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Business, Facebook] 30 Top Ebooks to Help You Master Inbound Marketing in 2012
    13 Business Blogging Mistakes & Their Easy Fixes. How to Achieve Business Growth Through Blogging. Who's Blogging What: Better Business Blogging in 2011. Ebooks to help you learn how to use social media for marketing: Beyond the Facebook Business Page: How to Generate Traffic and Leads with Facebook.
  • CMO ESSENTIALS  |  TUESDAY, OCTOBER 21, 2014
    [Business, Facebook] Zombie Marketing Tactics: The “Dead” Practices That Still Have Life
    Others thought Facebook Messenger alone would finish it off. Frankenstein’s Facebook Marketing Monster: Admittedly, I myself thought Facebook to be dead, which is why in rolling out CMO Essentials , I had no intent of including a Facebook page in our launch plan, or even in our expansion plan, for that matter.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 19, 2014
    [Business, Facebook] Everything You Wanted to Know about Email Sign up Forms
    Email sign up forms can help you grow your email list, but what exactly are they, and how do they work for your business? These contacts are priceless because they’ve specifically asked to hear from your business and are highly likely to open, read and click your messages. Facebook email sign up form from Birdy Botanicals.
  • MODERN B2B MARKETING  |  SUNDAY, DECEMBER 6, 2009
    [Business, Facebook] B2B Business Blogging: Separating the Wheat from the Chaff with Matthew Schwartz
    For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines. It’s very tricky being in the prediction business.
  • HUBSPOT  |  FRIDAY, FEBRUARY 15, 2013
    [Business, Facebook] 30 Terrible Pieces of Social Media Advice You Should Ignore
    LinkedIn, Facebook, and Twitter are safe bets. They have huge audiences that span many demographics and industries. 2) Focus on Facebook. For example, images do fantastically well on Facebook. And you can post much more frequently to Twitter than to Facebook than to LinkedIn. Have no fear! Not sure where to start?
  • SAZBEAN  |  MONDAY, JANUARY 10, 2011
    [Business, Facebook] 7 Tips for Integrating Social Media Into Your Day
    Finding time to spend on social media is a big problem for many businesses, especially small businesses where owners may be already wearing a lot of hats. Businesses may be starting to realize the value of social media, but actually using it can be especially difficult. Use social media as your virtual water cooler.
  • B2B MARKETING INSIDER  |  SATURDAY, JULY 11, 2015
    [Business, Facebook] Stop Blindly Spending On Digital (And Start Doing This)
    But content that helps buyers and consumers, drives business value. Businesses need to start where their customer’s start with the most basic questions. Every business should quantify this for their product and direct their internal resources appropriately. 6. Content Digital. Native. Mobile. Social. We are all publishers.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 16, 2015
    [Business, Facebook] 5 Top Social Media Sites Used by Chinese Girls
    Twitter | Facebook | LinkedIn |. 5 Top Social Media Sites Used by Chinese Girls by Olivier Verot - Maximize Social Business. China has undergone drastic changes in its spending habits these past 10 years. It used to be that men held the wallets and gave their credit card to their wife/girlfriend/mistress(es). Author information.
  • FATHOM  |  WEDNESDAY, APRIL 10, 2013
    [Business, Facebook] Growing Your Nonprofit with Digital Marketing
    Facebook allowed one nonprofit to find a business partner that helped it raise over $11,000. Many nonprofits are using digital marketing to reach supporters and generate interest about their organizations. Recently, an animal rescue group was able to raise $6,000 in 12 hours with email marketing.
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