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  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 13, 2012
    [Business, Facebook] What Is A Content Strategy And Why Do You Need It?
    Last week I attended Content Marketing World with over 1,000 other passionate marketing and business professionals. I will provide the simple business case for why you need it and also how you can quickly gain success with a content strategy that deploys effective content marketing techniques. And so, a content strategy can save marketing and maybe your entire business! This tells you how well you attract customers and earn their business vs. buy it.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 8, 2013
    [Business, Facebook] 20 B2B Marketing Blogs You Need To Read
    Biznology - @ Biznology is a multi-author blog where business and technology leaders come together to form a winning digital customer experience. ” Tom Pick’s B2B Marketing Blog Webbiquity (@ TomPick ) where Tom is trying to help businesses optimize their web presence. Jay is not just a social media rockstar, he knows how to help B2B Marketers create real business value from their marketing and social efforts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 22, 2013
    [Business, Facebook] Go short or go home. Can your content plan survive on 6-second videos?
    And I guarantee that you’ll NEVER see a Facebook update or Instagram photo in the search results for obvious reasons. It’s not like Twitter or Facebook where we scroll through our feeds and casually check our @replies, messages and follower count. It’s your attempt at reaching those busy consumers and break through the clutter with compelling, creative, real-time and visual content. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 3, 2015
    [Business, Facebook] 5 Tips to Make B2B Social Media Content Interesting
    Business to Business (B2B) products and services have a reputation for being a bit dull. Holly is passionate about implementing business strategies and visual engagement solutions that result in rapid revenue and happy clients. Twitter | Facebook | LinkedIn | Pinterest |. 5 Tips to Make B2B Social Media Content Interesting by Holly Chessman - Maximize Social Business.
  • SYNECORE  |  MONDAY, JANUARY 20, 2014
    [Business, Facebook] Free and Paid Ways to Promote Your Blog
    You return to the office the next morning to find your epic blog has but one share on Facebook and two tweets. Facebook, Twitter, LinkedIn, Google+, etc.) Here at SyneCore, we love posting our content on Social Media Today and Business 2 Community. Targeted Facebook Ads: Similar to promoted tweets, you can pay Facebook to place a specific post in people’s News Feed based on very detailed criteria, such as an interest in specific industry or employees of a certain company.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 15, 2013
    [Business, Facebook] Three dazzling examples that turned online influence into offline results
    There has been a lot of talk about finding powerful word of mouth influencers who can help your business. For some businesses, I have been designated as an “influencer.” ” Tragically, none of these businesses sell beer, cars, or bacon, but that’s another story. If this is your business strategy, here is the probability that I will connect with you and help you: ZERO. It seems so simple, but 99% of the businesses out there are doing it wrong.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 19, 2014
    [Business, Facebook] IgnitionOne Buys Knotice, Prompting Many Deep Thoughts
    Neustar, whose core business is linking people to phone numbers, is one example: it recently introduced “PlatformOne”, which it describes as a “centralized marketing solution” that gives marketers “a complete, real-time portrait of their customers and prospects based on accurate data, enabling a personalized dialogue across all marketing channels.” Of course, today''s real giants in compiling customer data are the companies like Google , Facebook , and Amazon.
  • BRANDPOINT  |  TUESDAY, JUNE 7, 2016
    [Business, Facebook] The Best Times to Post on Social Media: Why I’m Not Buying It
    Things change quickly and often, whether it’s Facebook’s algorithm or Twitter’s new presentation of “Moments.” Social media is something people and businesses use all the time, so naturally there is a treasure-trove of information about a variety of social media topics. Take Facebook, for example. The advent of the news feed and Facebook’s ever-tweaked algorithm has made the time-of-day best practice concept all but null and void.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 19, 2013
    [Business, Facebook] Feed the beast: 7 practical tips to improve your blog’s search ranking
    billion monthly searches , Google search results are still very important for your business. Twitter details, Facebook page, contact page, recent posts, etc) saving you a lot of time. Inkybee – Inkybee provides a smaller database of blogs than GroupHigh but despite this it is a very useful tool especially if you are new to blogger outreach as it is priced very attractively for the smaller business. By Ian Cleary, {grow} Contributing Columnist.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 7, 2014
    [Business, Facebook] The Future Of Digital Marketing
    Data will help businesses to provide more and better context. It will help drive business value in both directions. Content marketing is a business imperative and a cultural shift that businesses need to take in order to stay in touch with their audience. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 17, 2014
    [Business, Facebook] Looking For Talent? Why Not Use YouTube?
    YouTube is on the top 5 most trafficked websites in the world, trailing Google and Facebook. by Laurianne Laval - Maximize Social Business. Looking for new talent for your firm? Consider using YouTube in your recruitment strategy. YouTube is the second largest search engine trailing only Google (which happens to own YouTube). In 2011, YouTube had more than 1 trillion views, that’s 140 … Continue Reading. Looking For Talent? Why Not Use YouTube?
  • WINDMILL NETWORKING  |  MONDAY, MAY 11, 2015
    [Business, Facebook] The New Sales Model is Social Listening
    Craig has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager, division sales manager, national sales manager, district manager, and as a business owner. He is the managing partner of Adaptive Business Services in Boise, Idaho which owns and operates NetWorks! Craig Jamieson | Twitter | Facebook | Google+ | LinkedIn | YouTube | The New Sales Model is Social Listening by Craig Jamieson - Maximize Social Business.
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [Business, Facebook] 3 Demand Generation Dangers in a B2B Blog Redesign
    If not, you have broken links and you are officially losing business. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!).
  • HOOTSUITE  |  WEDNESDAY, NOVEMBER 25, 2015
    [Business, Facebook] A Long List of Social Media Advertising Stats
    Facebook, Twitter and LinkedIn have long planted their flags in this territory, while Instagram and Snapchat are quickly gaining ground. Sixty percent growth year-over-year leaves little doubt that Twitter ads have proven their worth as an effective option for businesses. People use smartphones so much today that every business is scrambling to optimize for mobile. This all translates into more engagement and more benefits to your business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 1, 2015
    [Business, Facebook] Students Were Forced to Write BuzzFeed Click-bait For Grades. What Happened Next Will Rock Your World!
    By Scott Cowley, {grow} Community Member Last year, I blocked BuzzFeed and similar sites from appearing in my Facebook News Feed, partly because I found myself too often engrossed in literary gems like “ 22 Signs You Are A Sign.” The media giant now boasts more content sharing volume on Facebook than the New York Times, BBC, or Fox News. Carey School of Business at Arizona State University, researching corporate digital marketing, content, and social media strategy.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 15, 2016
    [Business, Facebook] Achieve Real-Time, Real Engagement with Live Streaming Video [Infographic]
    In fact, Brandlive reports that 79% of businesses perceive live video as a more authentic way to connect with audiences, and users are 10x more likely to comment on video than other forms of media, according to Facebook. Some big players include the likes of Twitter via its Periscope app, Facebook, Snapchat, and more recently LinkedIn. Author: Elaine Ip Live streaming is all the buzz lately.
  • JUNTA 42  |  SATURDAY, JANUARY 2, 2016
    [Business, Facebook] This Week in Content Marketing: FTC in No-Win Situation with Native Advertising
    Finally, we try to make sense of Ev Williams’ proclamation that the future of media lies in platforms like Twitter, Facebook, and Medium. Rants and raves include a comparison of the audience-building potential of YouTube vs. Facebook and The Business Romantic’s refreshing look at business and life. In an interview with Peter Kafka on the latest episode of Re/code Decode, the Medium CEO said the future of media lies in platforms like Twitter, Facebook, and Medium.
  • HUBSPOT  |  WEDNESDAY, MAY 14, 2014
    [Business, Facebook] 8 Companies Totally Rocking Their LinkedIn Company Pages
    The percentage of clickthroughs is markedly higher than it is on Facebook, and to a degree, Twitter.". You''ll see more consumer-focused content go up on our Facebook page," explains Moye, "whereas you''ll see more business innovation, jobs, workplace stuff go up on LinkedIn. Mashable has tons of potential content to share, but on LinkedIn, they primarily dish out business and productivity tips, such as " How to Succeed at Business Without Becoming a Workaholic.".
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 10, 2015
    [Business, Facebook] An Ounce of Social Media Prep is Worth a Pound of Sales
    Craig has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager, division sales manager, national sales manager, district manager, and as a business owner. He is the managing partner of Adaptive Business Services in Boise, Idaho which owns and operates NetWorks! Twitter | Facebook | Google+ | LinkedIn | YouTube |. An Ounce of Social Media Prep is Worth a Pound of Sales by Craig Jamieson - Maximize Social Business.
  • TONY ZAMBITO  |  WEDNESDAY, MAY 5, 2010
    [Business, Facebook] The Pull of the Digital and Social Media Storm
      For example, how do you distinguish meaningful from non-meaningful tweets or Facebook page views?       Tags: buyer behavior buyer goals buyer persona buyer persona development Buyer Personas Customer Insight customer strategy demnad generation Digital Buyer Persona digital marketing digital marketing strategy marketing automation social business social business strategy social media social media marketing social media strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 4, 2009
    [Business, Facebook] Twitter smack-down: Pizza joint hit with $2 million lawsuit
    Here we go again with another lawsuit based on a Facebook and Twitter comment. They just got slapped with a $2 mm libel lawsuit over comments made on Facebook and Twitter. Business reportedly continued to go down and the restaurant’s owner, Travis Redmon, let the firm go. 17 Facebook entries that said, “Do not EVER use Lowandtritt mktg. However, the legal aspects of the pizza lawsuit seem secondary to the fundamental business issues at hand.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 3, 2014
    [Business, Facebook] 5 Key Instagram Marketing Takeaways from New Data
    More than 86% of the Interbrand 2013 Top 100 […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 28, 2015
    [Business, Facebook] 10 Tips to Market Your Brand on WeChat
    Nowadays, everyone who knows China and how to do business in this country will tell you that social media platforms like Tencent’s WeChat are the future when it comes to marketing strategies. Twitter | Facebook | LinkedIn |. 10 Tips to Market Your Brand on WeChat by Olivier Verot - Maximize Social Business.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 10, 2012
    [Business, Facebook] Why Social Shouldn’t Scare Email Marketers
    And Facebook – on its own IPO adventure – now boasts 845 million users with more than half of those clicking on daily. Groupon, who had one of the largest IPOs of 2011, has a business model built on email marketing. “I Even as we incessantly check our Facebook newsfeed, email remains popular because it allows users to store tons of info that’s easily searchable and it’s private by default whereas social media is public by default, said Joshua Baer, Founder and CEO of OtherInbox.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Business, Facebook] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    What’s worse, actually, is companies who take the “ready, fire, aim” approach, get lousy results (if any) and then sour on social media and its potential to help grow their business. Why do they use the social media platforms that they do use – business or pleasure? Or perhaps a tweet that was cut off because it was autoposted from Facebook? Facebook – This is where you can show more personality than just about any other social media network.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Business, Facebook] Why Blogging Is More Important Than Ever
    As Google changes their algorithm , then Facebook , and eventually Twitter , it’s making it hard for even the experts to keep up. And a Facebook page was the golden egg. A recent article in the International Business Times focused on the disastrous results of Facebook’s new algorithms that govern what users see in their news feeds. Over the past two years, Facebook’s organic reach has declined from 16 to two percent.
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Business, Facebook] 7 Brilliant Video Marketing Campaigns You'll Actually Enjoy Watching
    1) Progressive's Small Business Tips. Expertly crafted by the brand storytellers at Arnold Boston , the Small Business Big Dreams series presented by Progressive is a perfect example of human, value-driven video marketing. There is nothing gimmicky or demanding about the stories presented -- just real, relatable business advice from people just like you and me. 4) Facebook's 'How-To' Tutorials. Riddle me this -- why do people buy quarter-inch drill bits?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 28, 2009
    [Business, Facebook] Warning: Social media may be hazardous to your health
    study , British firms are losing $264 million A DAY on lost productivity due to undercover activities on Facebook. Businesses are starting to look for ways to deal with the social networking problem. Tags: social media twitter ethics facebook innovation search engines A lot has been written about the “danger&# social media poses to companies and brands, but what about the real threat it poses to us as individuals?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 31, 2009
    [Business, Facebook] Warning: Social media may be hazardous to your health
    study , British firms are losing $264 million A DAY on lost productivity due to undercover activities on Facebook. Businesses are starting to look for ways to deal with the social networking problem. Tags: ethics social media search engines facebook innovation twitter A lot has been written about the "danger" social media poses to companies and brands, but what about the real threat it poses to us as individuals?
  • WRITTENT  |  MONDAY, MAY 12, 2014
    [Business, Facebook] Why Storytelling Matters: a Data-Driven Explanation
    To learn more, check out How B2B Brand Storytelling Can Benefit Your Business. While Proclamation wasn’t a startup, they effectively conquered a problem that’s familiar to many small businesses; the need to build engagement from the ground-up on an extremely limited budget. In a fascinating case study, Mark Kelley of Taggs reported that “most brand characters do well” when it comes to increasing Facebook engagement for brands. . Image source.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 9, 2015
    [Business, Facebook] How to Leverage Live Streaming for Content Marketing
    Almost 1/3 of business video in 2013 was viewed via the live streaming pioneer Ustream. It was reported that the average viewing time of a stream was 25 minutes on uStream versus a mere 6 minutes for Hulu and 3 minutes […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Live streaming is huge.
  • HUBSPOT  |  MONDAY, MAY 7, 2012
    [Business, Facebook] The 10 Best Marketing Infographics of 2012 (So Far)
    2) 6-Step Cheat Sheet to the Facebook Business Page Timeline Design From HubSpot. Visual content has taken 2012 by storm, and leading the pack is the much beloved (and sometimes bemoaned) infographic. What on earth is an infographic, you ask? Ha, just kidding. You know what infographics are! They're this , and this , and this. But those are all so 2011. What has 2012 delivered marketers in the way of awesome infographics?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 11, 2015
    [Business, Facebook] How to Create the Right Content at the Right Time: 6 Tips to Get You Started
    Most businesses will capture data on people who have used their services or bought their products in the past to draw up a generalised picture of potential customers. Facebook's Audience Insights is a great tool to simplify this process, as it allows you see the demographic of a business’ audience, as well as their gender, relationship status, interest sets, job niches, etc. There are many reasons a business needs to invest in content marketing. Timing is everything.
  • E-QUIP  |  THURSDAY, MAY 17, 2012
    [Business, Facebook] E-Quip Blog: Six Steps to Effective Change
    Change is the one constant in todays tumultuous business environment. From my own experiences as a change initiative leader and research by John Kotter of the Harvard Business School, I offer the following six steps to effective corporate change: 1. Share to Twitter Share to Facebook. To receive my monthly ezine: Email me at mel@bizedge.biz for monthly tips, advice, and industry trends of interest to A/E firm managers or business developers. Business Development.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 11, 2016
    [Business, Facebook] 21 Revealing Statistics About Content Marketing in Asia Pacific in 2016
    To make content marketing work for your company, it’s useful to have some idea of how other businesses are succeeding. Marketers in APAC believe content marketing to have the most commercial impact on their business. 49% of businesses in APAC intend to increase their content marketing resources during the rest of 2016. Businesses in Asia Pacific are doing content marketing, but haven’t quite cracked it yet.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Business, Facebook] 6 Steps To Executing A Content Strategy
    Content Strategy is a very confusing topic in business and marketing circles. Whatever it is, you need to define that content strategy mission and also how that will translate into business results. You have to define which content and tactics are driving the highest levels of engagement and conversion to your defined business goals. Show how your activities are generating real business results and calculate the return on the investment.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Business, Facebook] What’s the ROI of Employee Advocacy? Social Selling.
    The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. by Neal Schaffer - Maximize Social Business.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 22, 2015
    [Business, Facebook] 13 Ways to Get Traffic to Your Blog Post After You Hit Publish
    With over a decade of web design experience and an education in marketing, Leah knows what it takes to help your business succeed on the web. Founder of Loop Digital Marketing, she works with small businesses to help them develop a successful presence online. Leah believes in a strategy-first approach to ensure that her clients see real business results from their digital marketing efforts. Twitter | Facebook | LinkedIn | Pinterest |.
  • PAUL GILLIN  |  THURSDAY, DECEMBER 16, 2010
    [Business, Facebook] The End of ‘Social Media’
    Now that everyone knows the basics of Facebook and Twitter, things start to get interesting. In early 2004 Technorati counted about a million blogs on the Internet and Facebook was just getting off the ground. Seven years, 200 million blogs, nearly 600 million Facebook members and a few billion YouTube videos later the information landscape has been completely transformed. Think of how that changes his business.
  • OPENTOPIC  |  THURSDAY, NOVEMBER 10, 2016
    [Business, Facebook] The future of AI in customer experience: iteration vs. innovation
    You can credit IBM’s Watson for creating a platform for artificial intelligence integration into a multitude of business and customer-facing applications. You can thank Facebook for all the buzz about chatbots and the gold rush of developers and venture capital creating an onslaught of bot companies. You can laud Apple’s Siri and Amazon’s Echo for implementing intelligence into everyday devices.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 5, 2013
    [Business, Facebook] 15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest
    per month, almost double that of Facebook (9.3%). Even though Facebook remains the primary social platform among users, the growing influence of Google+ cannot be understated. At the heart of the B2B organizations’ Google+ strategy is their Google+ business page. Cisco Systems has been widely regarded for their Facebook page and broader social media strategy , but they are beginning to do a solid job with Google+ as well. Google+ for Business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 19, 2014
    [Business, Facebook] Almost any brand can be Pinteresting. Here’s how!
    ” Platforms such as Facebook, Twitter, and of course Pinterest have a specific demographic of users and can be optimized accordingly. She is currently working on her PhD in Business with an emphasis on Marketing; her dissertation research is focused on Social Media. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Platforms such as Facebook, Twitter, and of course Pinterest have a specific demographic of users and can be optimized accordingly.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 20, 2015
    [Business, Facebook] Hey Marketing: An Inquiry Is Not A Lead
    When I moved to marketing, I committed myself to two things: Marketing should be accountable for driving quantifiable business value. A lead is a qualified business opportunity. The only way to know whether an inquiry is a qualified business opportunity is to ask them. But every business might look at this differently. This maximizes the efficiency of the sales team so they are closing new business and not chasing unqualified prospects.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 14, 2015
    [Business, Facebook] Content and Commerce: A Study of Buyer Mindsets
    At present he is responsible for various marketing and social business objectives that emerges from his twelve year-old consulting practice named Big Block Studios. Twitter | Facebook | LinkedIn | YouTube |. Content and Commerce: A Study of Buyer Mindsets by Justice Mitchell - Maximize Social Business. One of the many challenges I face with my clients is creating content that is visually appealing and informative, while also motivating them to make a purchase.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 17, 2013
    [Business, Facebook] 160 MORE Free Stock Photos You Seriously Need to Download Now
    Admittedly, they lacked diversity and more business-style shots. That''s why we''re pleased to share 160 completely new, completely free, business-themed stock photos that you can download and use today -- without any payment or any image credit required. Rather than presenting a stale website or spending a large portion of your budget on an image purchase, try selecting one of our business-themed photos to show off your business. 3) Facebook Post Image.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 6, 2014
    [Business, Facebook] Social Media Automation? Here’s a rational plan!
    Many small and medium-sized businesses are now catering to a global audience. Even including an individual Etsy seller, these businesses are looking to create a global conversation about their products. Zapier uses trigger actions (Twitter mentions, Facebook page posts), and uses them to create an action (save the mention or post as an Evernote note, save it on a Google Calendar, email an inbox, send an SMS). By Eric T. Tung, {grow} Community Member.
  • SYNECORE  |  SATURDAY, AUGUST 9, 2014
    [Business, Facebook] Digital is Complicating Marketer???s Lives, but Simplifying Marketing
    Recent improvements in natural language processing, machine learning, and semantic recognition have allowed companies like Google, Microsoft, and Facebook to develop highly sophisticated search engines that recognize conversational language and understand basic context. As much as the evolution to AI search engines represents a watershed moment in the history of computing technology, it is also hugely important for business and marketing in general and for GMC in particular.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 13, 2015
    [Business, Facebook] 4 Ways to Incorporate Influencers into Your Blogging Strategy
    He writes about blogging for businesses, entrepreneurship, and has a love for travel, having visited over 40 countries. Twitter | Facebook | 4 Ways to Incorporate Influencers into Your Blogging Strategy by Dave Schneider - Maximize Social Business. Influencers – every time we include them in our writing and consequently get them to share our post, we potentially draw thousands more eyes on our content than otherwise.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 13, 2014
    [Business, Facebook] How to Nurture Contacts Beyond the Inbox
    Pete is responsible for social, content and product marketing at Bizo , which specializes in business audience marketing. Using their unique interests based on website navigation, business demographics and more, anonymous visitors are nurtured beyond the email inbox with waves of highly relevant display and social ads, generating more leads and building your known contact database.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 14, 2016
    [Business, Facebook] I love big blogs and I cannot lie.
    The average Facebook Live post is now over 10 minutes long and some of the most popular posts are over an hour long. The best social media platforms for your business (2,257 words). I have seen it reported that Facebook is giving newsfeed preference to longer Live videos, but I have been unable to find anything official on that (makes sense though). He is an acclaimed keynote speaker , college educator, and business consultant. By Mark Schaefer.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 18, 2015
    [Business, Facebook] An Inside Look at Snapchat Marketing for Hotels
    Having emerged among a now social-savvy audience that is now familiar with and immersed in social media, Snapchat’s growth has been ahead of where other social networks like Facebook, Twitter, and Instagram were when they were four years new. Twitter | Facebook | Google+ | LinkedIn | Pinterest |. An Inside Look at Snapchat Marketing for Hotels by Debbie Miller - Maximize Social Business.
  • HUBSPOT  |  THURSDAY, MAY 24, 2012
    [Business, Facebook] 20 Revealing Stats, Charts, and Graphs Every Marketer Should Know
    Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages. 57% of the respondents in HubSpot's State of Inbound Marketing study reported that they have acquired a customer through their company blog, 62% through LinkedIn, 53% through Facebook, and 44% through Twitter. 13) Facebook drives the most conversions for B2C organizations. 17) Facebook grows in importance to marketers.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 5, 2016
    [Business, Facebook] 3 Social Media Updates Hotels Should Leverage in 2016
    The debut of live-streaming apps Periscope and Meerkat, along with Facebook’s enhancements in Messaging and Instagram ad management provide opportunities for […]. Twitter | Facebook | Google+ | LinkedIn | Pinterest |. 3 Social Media Updates Hotels Should Leverage in 2016 by Debbie Miller - Maximize Social Business. The new year is upon us, and it’s the perfect time for hotels to evaluate their social media strategies for 2016.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Business, Facebook] 10 Blogs to Bookmark: Social Marketing Edition
    You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube). Garst blogs on a range of topics, from blocking someone on Facebook to choosing the right LinkedIn profile keywords. Maximize Social Business. The Rundown: The name doesn’t lie — if you’re marketing for a business, this is your blog. Check it Out: Maximize Social Business.
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Business, Facebook] Twitter Tests Out New, More Visual Layout
    it looks a lot like a Facebook profile, doesn''t it? Facebook rolls out trending topics -- just like Twitter. Google+ lets users turn posts into ads -- just like Facebook and Twitter. From a business'' perspective -- the people who are going to spend the money on these things -- it''s getting harder to tell what the unique value for each network is. Why choose, say, Twitter over Facebook?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 22, 2013
    [Business, Facebook] The Native Advertising Trend: Hot or Hoax?
    Facebook’s sponsored posts and Buzzfeed’s presented-by stories are oft-cited examples. As the amount of native advertising and sponsored content rises, we’ll witness more complex and blurred business relationships between bloggers/publisher and advertisers. Now that I know these bloggers are earning money by promoting businesses through their content, I can’t help but be suspicious of any blog post that turns into an advertisement.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 22, 2011
    [Business, Facebook] Savvy Wrap-up July 22nd
    60+ Tips for Using Facebook in Business by @caroljsroth. This is a great way to start your Facebook brainstorm session. Wow, but summer is in full swing. Can anyone believe that next week is the last week of July?!? With fall rushing at us at warp speed (sorry, geek moment there), we're already starting to feel the need to study up on the latest greatest trends, tips, and tools. Luckily for us (and you!), we don't have to look any farther than our favorite blogs.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 12, 2015
    [Business, Facebook] Whose Job Is It To Blog At Your Company?
    He writes about blogging for businesses, entrepreneurship, and has a love for travel, having visited over 40 countries. Twitter | Facebook |. by Dave Schneider - Maximize Social Business. Many companies struggle to implement blogging as a marketing initiative. One reason is companies just don’t “understand” blogging, specifically the ROI part. If you don’t value it as a growth channel, you’re not going to invest in it. Another is it’s simply not clear who should be doing it.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 19, 2015
    [Business, Facebook] Six Steps to Strategically Building an Influencer Marketing Program [Free Webinar]
    The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Welcome to the era of Influencer Marketing.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 7, 2014
    [Business, Facebook] Social Sales Requires Marketing Skills and … Salespeople
    Craig has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager, division sales manager, national sales manager, district manager, and as a business owner. He is the managing partner of Adaptive Business Services in Boise, Idaho which owns and operates NetWorks! I have been thinking a great deal as of late as to why so many of my B2B contemporaries have been loathe to adopt social selling.
  • WINDMILL NETWORKING  |  MONDAY, JULY 13, 2015
    [Business, Facebook] Six Innovative Ways This Resort Used Social Media to Increase Bookings 30%
    The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 12, 2015
    [Business, Facebook] How to Ignore Annoying Strangers and Build an Online Community Your Way
    This skill has served me well in the world of online community building, where conflicting advice bombards us constantly: You must use a blog commenting system You must turn off blog comments You have to go find your community on Facebook You have to buy a platform and make your own community You need to leverage forums for marketing Forums are dead Google+ is crucial to your SEO strategy Google+ is a ghost town Picture me bobbing and weaving, dodging the debris above like Keanu in the Matrix.
  • JUNTA 42  |  THURSDAY, MAY 7, 2015
    [Business, Facebook] No Subscription Goal for Your Content Marketing? Prepare to Be Ignored
    As you may or may not know, I grew up in business-to-business publishing. Our fans on Facebook or our followers on Twitter should be viewed as they are – temporary subscription opportunities with whom we can try to build relationships. Those connections are controlled by Facebook and Twitter, and the platforms can do whatever they want with them. BuzzFeed, the new-media entertainment and news site, gained its popularity due to social sharing on Facebook and Twitter.
  • BIZNOLOGY  |  FRIDAY, MARCH 30, 2012
    [Business, Facebook] Wanted: Social Media Reality
    So what if Google+ isn’t as big as Facebook? Social Media Marketing Business social media social media marketingChristopher Wilder (Photo credit: Wikipedia). This post is coming into existence purely based on my own personal feelings and positions regarding social media. This is not a treatise on the nature of the social media space. It’s not a predictor of the future of social media. It’s not a rant for or against social media. What it is is actually quite simple.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 13, 2014
    [Business, Facebook] An Eye-Opening Look into the New Tsu Social Network
    ” “Wait, I […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog.
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 12, 2013
    [Business, Facebook] Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read!
    If you’re in business, you already know you have competition and that you need to focus on what you offer that is better or different if you are going to attract a customer’s attention. Depending on the size of your business and your level of comfort at sharing personal information, you may want to reveal how you solved a similar problem with your readers. Tell your readers that you would like them to share your post on Facebook , Twitter , and LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JANUARY 13, 2012
    [Business, Facebook] Case study: A marketing strategy when you have nothing to sell
    According to the Reno Gazette Journal, ski business over the holidays was down about 50 percent but resorts are remaining optimistic … despite the fact that competing ski resorts in other states are offering vulturous promotions like free skiing at their resorts with the purchase of a Tahoe area ski resort lift ticket. They have a lively Facebook and Twitter presence emhpasizing “no other mountain compares to the inspiring scenic beauty, varied terrain and rockin’ nightlife.”
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 3, 2013
    [Business, Facebook] 5 Tips On Finding Your Next Customer
    According to a May 2012 survey by Constant Contact, over three-quarters of small businesses agree on their primary goal: attracting new customers. Unfortunately, a more troubling statistic shows that many small business owners are missing out on a vital opportunity. According to a recent eMarketer post, only 32 percent of small business owners think social media marketing is an effective tool in today’s digital bazaar.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JUNE 26, 2009
    [Business, Facebook] Marketing strategy & social media: Some rationality, PLEASE!
    If you're selling fertilizer to farmers in Lake County Wisconsin, you will probably benefit from a billboard along the interstate more than an account on Facebook. My local family-run homebuilder is going out of business because of this recession and could give a rat's patooty about social media. Businesses who live by couponing - yes. Businesses who live by long-term contracts, not so much.
  • HUBSPOT  |  MONDAY, SEPTEMBER 24, 2012
    [Business, Facebook] A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates
    Think about it -- you could post an update to Facebook once every 40 minutes, and if there are 20 other posts between yours, it won't seem like your content is overwhelming. Facebook : Shares are at their highest during the weekend. Facebook, on the other hand, saw more activity during the weekends. This could be due to the nature of Facebook or the fact that many workplaces still block Facebook during working hours.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 26, 2017
    [Business, Facebook] The difference between “free speech” and politicizing your brand
    It’s just so easy to be reactive on Facebook and the other social platforms that perhaps we lose sight of the public consequences of what we’re doing. I have enjoyed keeping up with him on Facebook. Weighing carefully your online political rantings makes sense for both your personal career and business brand,” he noted. Just be aware of crossing the line into a place where divisive comments jeopardize business relationships, if that matters to you.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Business, Facebook] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    In order, they were: Facebook. Retaining first place in both popularity and user shares was Facebook. Facebook’s users are both the most abundant and most engaged when it comes to sharing content, but no other network’s sharing percentage reflects its popularity with users. Does this mean that Facebook audiences are more negative, or Pinterest more positive? You can see the breakdown below: Facebook.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 15, 2014
    [Business, Facebook] The Content Marketing Mantra: “Create Once, Use Many”
    At present he is responsible for various marketing and social business objectives that emerges from his twelve year-old consulting practice named Big Block Studios. Twitter | Facebook | LinkedIn | YouTube | The Content Marketing Mantra: “Create Once, Use Many” by Justice Mitchell - Maximize Social Business. When developing social media messaging, there is often a knee-jerk reaction to constructing a post per channel. This is not an unfounded best practice.
  • WEBBIQUITY  |  MONDAY, DECEMBER 17, 2012
    [Business, Facebook] 17 Tragically Common Copywriting Mistakes to Avoid
    Consider the following two examples: Facebook is on a roll. Facebook now has more than one billion users. It’s hard to imagine any competitor overtaking Facebook. Facebook is on a roll. Proper writing alone won’t win every battle for business or search engine rank, but shoddy, sloppily produced clients will often guarantee a loss.
  • WEBBIQUITY  |  MONDAY, AUGUST 19, 2013
    [Business, Facebook] Nine More Expert Guides to Local SEO
    Local search rankings are vital to businesses that rely on drawing customers from within a radius of a few miles. But even if your business is b2b-oriented or global, optimizing for local search makes sense. And expanding your overall online presence through local press or blog coverage, social media, or listings in reputable business directories is never a bad idea. How to Optimize Your Business For Local Search and Social Marketing by Quick Sprout. ** 5 STARS.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 16, 2011
    [Business, Facebook] 7 Ways to Format Blogs to Engage Readers’ Brains
    opportunities to engage readers) of your business blog post? The call to action is what gets you business results and turns readers into clients. The human mind doesn’t like unfinished business, we want answers. … I’ve added your blog to my Google reader!&# ~ Paul Pichugin “Like&# us on facebook: [link]. I’ve got a lot more to share with you on how to reach your readers’ brains and get them persuaded to do business with you.
  • EMAGINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Business, Facebook] Why Your B2B Can’t Ignore Google+ Any Longer
    The giants like Facebook, Twitter, and LinkedIn have trumped social media priority for many marketing departments. Additionally, those companies that have a Google+ business page are not taking full advantage of the platform and all of its benefits. Think about posting on Google+ very similarly to posting on Facebook, with a couple of exceptions. Google+ is one of the most under utilized social media networks in the B2B space.
  • GREAT B2B MARKETING  |  TUESDAY, JANUARY 6, 2015
    [Business, Facebook] B2B Sales and Marketing Trends for 2015
    As Casey Szulc of Inc.com reported, “…89% of businesses who carry out any form of attribution say it had a positive impact on their business.”. The social sites that used to be mostly promotion-free (LinkedIn, Facebook, Twitter) are now inundated with paid promotion. There are many variations of sales funnels, but they all have one thing in common – they are focused on the methodology sellers use to find prospects, engage with them, and close business.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 15, 2011
    [Business, Facebook] Live From SXSWi: Social Capital & The Hunt For The Magic Metric
    Rather, businesses need to focus on uncovering the social influencers in their market and then win those influencers’ hearts. Margetic said that Social CRM is moving in such a way that soon you’ll be able to “connect what you do with Twitter and Facebook with a zip code.” Facebook. by Jesse Noyes | Tweet this. If marketers know one thing it’s that social media is huge. But when it comes to measuring impact and influence, most companies are awaiting a magic metric.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 26, 2015
    [Business, Facebook] Turn online prospects into customers in 5 steps
    Getting people to visit your business online is a step in the right direction when it comes to digital marketing. Whether you are getting the thumbs up on Facebook or seeing a spike in your business page traffic , garnering attention online can definitely make you feel more confident in your products and services. If you have employees, consider business-specific phone lines that are answered.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 13, 2012
    [Business, Facebook] B2B Mobile Websites: Prepare, but Don’t Panic
    Relax (unless you’re in the relatively small group of businesses that shouldn’t). Type of business: if you run a bar, restaurant or specialty retail shop that is dependent on local traffic, then by all means you had better have a sophisticated local and mobile web strategy. Local service businesses have a bit more breathing room, but only a bit. You’ve seen the statistics: mobile browsing (e.g.,
  • SAZBEAN  |  SATURDAY, JUNE 23, 2012
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of June 23, 2012
    Here are the top Internet strategy, marketing and technology links for the week of June 23, 2012… Does big data mean big risks for businesses? 6 Ways to Gamify Your Facebook Marketing (Mashable!). 6 Easy Ways to Boost Site Traffic with Facebook (Mashable!). GigaOM). What’s the “Right” Kind of Blog Traffic? ProBlogger). Search and Social: How The Two Will Soon Become One (Tech Crunch).
  • HUBSPOT  |  THURSDAY, MAY 26, 2016
    [Business, Facebook] 9 Questions to Ask Before Creating Another Social Media Account
    For example, 72% of adult internet users are on Facebook, while only 25% are on LinkedIn, according to Pew Research Center. Creating a new account should be to drive a business need, not to create one from scratch. Facebook is also encouraging faster responses by giving brands who respond to 90% of messages within 5 minutes a “very responsive” icon on their pages. The social landscape today looks a lot different than it did last year. or even last month.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 17, 2016
    [Business, Facebook] Use This Agenda For Your 2016 Content Marketing Plan
    Business Objectives. Step One: Business Objectives. So, objective #1 for tying content to business goals is sales. These objectives may also help in other areas, but it’s best to start with figuring out how you can tie your content marketing plan to business goals and wins. Even though some may confuse the brand and business objectives, they are vastly different. Step One: Business Objectives.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 6, 2014
    [Business, Facebook] 7 Ways social media has changed leadership
    When I was in graduate school, I took what I thought was going to be a “filler” type of class in Business Leadership. Today, anybody with a computer can start a business. 4) Does the speed of business provide a mandate for kings instead of leaders? The intense speed of global business has made traditional command-and-control hierarchies obsolete. She had no previous business experience. In fact, she had never even take a business course.
  • LEADERSHIP  |  WEDNESDAY, OCTOBER 16, 2013
    [Business, Facebook] Why You Can’t Write Off Email Marketing—It Beats Social Media
    Take a look at these statistics and reasons why email should still be a priority in your overall B2B marketing strategy: A recent study by Custora shows that Email has nearly 3 times as many users as Facebook and Twitter combined. But while email is no longer the preferred personal communications channel among the younger generation, for business communication, it still rocks. More and more businesses are equipping staff with smart phones across all levels of the corporate domain.
  • SAZBEAN  |  MONDAY, MAY 9, 2011
    [Business, Facebook] Caution! What value message are you sending with Groupon?
    Social discounting sites like GroupOn , Living Social , Facebook deals, etc. Consumers love a great deal and businesses get more traffic. Before you decide to use one of these sites to drive short term traffic to your business, you should consider some of the long term effects… Degrading Value. Just because there’s a lot of press doesn’t mean it’s right for your business.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Business, Facebook] 4 Attributes of Your Next Content Marketing Superstar
    Content marketing is becoming vitally important to every business as a means to engage buyers early on in the purchasing process. Strategic Thinker- Research has shown that more than half of all business-to-business marketers don't have a strategy. There's more to SMM than just posting tweets or Facebook updates, and a superstar content marketer knows that. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata.
  • WRITING ON THE WEB  |  MONDAY, JUNE 13, 2011
    [Business, Facebook] How to Make Content More Engaging: 10 Tips
    Here is a summary of what other content marketers think about this important question: Just as there is no single definition of engagement, there is no single way to engage with your audience: Focus on what is important to your ideal reader, which is often different than what is important to your business. Show the human side of your business. Share this on Facebook.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 9, 2015
    [Business, Facebook] You’re Doing It Wrong – Stop Making These B2B Social Media Mistakes
    Did you hear that Instagram now has edged out Twitter in active users or that Facebook and Pinterest can send more referral traffic to your website than any other network? Not every network is right for every business and understanding network personas as well as buyer personas is the only way to know how much you will get out a specific strategy. What works on Twitter doesn’t work on Linkedin or Facebook. #1 Biting off more than you can chew.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 29, 2014
    [Business, Facebook] Introducing the Oracle Marketing Cloud
    On Facebook, for example, only 16% of brand posts get delivered to customers who “liked” a brand page, while only 15% of the ads use personalized data. And make no mistake, CIOs and CMOs are well aware of the business benefits to be realized when they work together like a well-oiled marketing machine. In a social business survey, the benefits of CIO-CMO collaboration included better marketing messages, faster time to market, and faster updates to products and services.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 7, 2012
    [Business, Facebook] The New, Old Rules for Winning Fans and Influencing Followers
    A few examples: Facebook faux pas : In October 2010, a domestic violence advocate at the group Hispanics United of Buffalo began a Facebook thread, “Lydia Cruz, a coworker feels that we don’t help our clients enough at HUB. It makes them good business. Why The Most Important Part of Your Brand is Invisible Social Media Good Samaritan donates tweets to save businesses. By {grow} Community Member John G. Olson. Dale Carnegie.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 11, 2015
    [Business, Facebook] Upcoming Changes to YouTube You MUST Know
    Twitter | Facebook | LinkedIn |. Upcoming Changes to YouTube You MUST Know by Jayson Duncan - Maximize Social Business. YouTube recently announced a host of new features, additions and improvements that will be rolled out through the rest of the year. YouTube CEO Susan Wojcicki made these new, exciting changes the focus of her keynote speech at last month’s Vidcon event in Anaheim California. At Vidcon, a large video conference attracting thousands of video […].
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 1, 2010
    [Business, Facebook] Why Most Executives Should Stay Clear of Social Media
    Naturally, this otherwise excellent talk began with the Ritual Shaming of the people in the room brave enough to admit they didn’t have a professional Facebook account, don’t really understand Foursquare, are only dimly aware of Google Buzz and can’t, honestly, see the point of Twitter. And yet, here we are telling our CEOs they must blog and they must tweet and they must post to our Facebook page.
  • SYNECORE  |  THURSDAY, FEBRUARY 28, 2013
    [Business, Facebook] Real-Time Content Marketing and What SMBs Can Learn from Oreo
    In the past few weeks, businesses have been stepping up their real-time marketing game, using a succession of televised Sunday mega events (Super Bowl, Grammys, Oscars) and holidays as public points of interest to which they can relate their brands in real-time. Oreo’s Super Bowl blackout tweet was re-tweeted 15,811 times and accrued 19,610 Facebook likes within the first hour.
  • SAZBEAN  |  SATURDAY, JULY 30, 2011
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of July 29, 2011
    Why Dependability Is the Most Important Quality for Businesses (Mashable!). America’s 25 Most “Social&# Cities (Business Insider). How To Plan Different Facebook And Twitter Strategies (All Facebook). Social Media Gets Mixed Reviews From Small Business (Marketing Profs). Here are the top Internet strategy, marketing and technology links for the week of July 29, 2011… 8 Ways To Recruit Startup Talent Using Social Media (Mashable!).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 20, 2017
    [Business, Facebook] Stop creating Random Acts of Content
    I recently wrote a post about the importance of focus on our critical business drivers and saying no to the quick and easy opportunities that come our way. Facebook Live has largely become Internet litter. If your content is not focused on your business goals, stop. Creating real business value through content is a long-term commitment. He is an acclaimed keynote speaker , college educator, and business consultant. By Mark Schaefer.
  • WINDMILL NETWORKING  |  MONDAY, JULY 27, 2015
    [Business, Facebook] Use Google Analytics to Discover the Quality of Your Social Media Traffic
    With over a decade of web design experience and an education in marketing, Leah knows what it takes to help your business succeed on the web. Founder of Loop Digital Marketing, she works with small businesses to help them develop a successful presence online. Leah believes in a strategy-first approach to ensure that her clients see real business results from their digital marketing efforts. Twitter | Facebook | LinkedIn | Pinterest |.
  • EMAGINE B2B BLOG  |  TUESDAY, SEPTEMBER 3, 2013
    [Business, Facebook] B2B and Social Media: How to Choose the Right Platform
    We found our clients seem to gravitate most to LinkedIn, Twitter, YouTube, SlideShare, Blogs (yes, that is social media) and Facebook. The most common discussion I have heard is the debate between Facebook and LinkedIn for B2B. There is certainly merit to having both a LinkedIn business presence AND a Facebook presence. The simple answer is that ALL social media environments can be successful for B2B.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 11, 2013
    [Business, Facebook] 3 Quick Tips For Increasing Response Rates With Gated Content
    Only when some level of trust has been established do you ask for contact info or a business card. Whether it is email, a landing page, a blog post, Facebook, or a mobilized experience, let prospects and customers interact with your content and lead forms in the channels through which they want to interact. 3 Quick Tips For Increasing Response Rates With Gated Content is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
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