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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 11, 2013
    [Business, Facebook] Case study: Fox Sports connects social media to advertiser revenue
    Engaging with your fans or followers through social media dialogue, polls and interactive competitions are quite popular, but they are not easily discoverable or linked to revenue generation – These online competitions are generally run in isolation through a Facebook page, website or other social media platform.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Business, Facebook] Content Marketing Is A Strategic Solution To A Strategic Problem
    In order to make content a strategic solution to a serious challenge inside your business, you have to start with defining the problem and then building the business case to solve it. If your business isn’t creating engaging content across ALL stages of the buyer journey, then you are losing ground to your competition.
  • CONVERSIONATION  |  SUNDAY, MAY 22, 2011
    [Business, Facebook] Content Marketing: What Content People Share And Why They Do It
    However, in trying to answering it, one can find a lot of value for his business and “target groups” in this social media and multi-channel marketing age where content plays an increasing role and content marketing is a hot topic. From the user viewpoint this is a valid argument, for businesses and especially SEO it is not.
  • STORIES THAT SELL  |  TUESDAY, OCTOBER 1, 2013
    [Business, Facebook] How Customer Case Studies Drive Traffic to Company Sites
    LinkedIn and Facebook. also learned the company mentions its customer successes on LinkedIn and Facebook. For marketing to existing fans, PostcardMania posts teasers to its success stories on Facebook. 'A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 17, 2014
    [Business, Facebook] WTF Does Kevin Spacey Know About Content Marketing?
    When you see all the content created by all the businesses creating content that people don’t want, it makes you kind of mad. Facebook. Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates.
  • HINGE MARKETING  |  THURSDAY, NOVEMBER 14, 2013
    [Business, Facebook] The Importance of Multimedia in A/E/C
    On Twitter or Facebook? Follow us @hingemarketing and join us on Facebook. Related Stories Management Consultants: Three Considerations to Integrated Marketing Communications How to Get Repeat Business From Your Current Clients 3 SEO Trends to Keep Up With Google
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 13, 2015
    [Business, Facebook] 4 Ways to Add More Personality to Your PR & Social Media
    Twitter | Facebook | Google+ | LinkedIn |. Ways to Add More Personality to Your PR & Social Media by Maggie Patterson - Maximize Social Business. 'The days of the stalwart and stoic press release are long gone for PR, and now, more than ever your brand needs to have a clear and distinct personality. Author information.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 8, 2013
    [Business, Facebook] 20 B2B Marketing Blogs You Need To Read
    Biznology  - @ Biznology is a multi-author blog where business and technology leaders come together to form a winning digital customer experience. ” Tom Pick’s B2B Marketing Blog  Webbiquity  (@ TomPick ) where Tom is trying to help businesses optimize their web presence. The Best B2B Marketing Blogs. Follow Eric. CMO4Hire.
  • PAUL GILLIN  |  FRIDAY, JULY 29, 2011
    [Business, Facebook] Awareness E-Book Raises the Bar on Social Measurement
    Now Awareness Networks has contributed some important new thinking to this topic with a free e-book entitled “ The Social Marketing Funnel: Driving Business Value with Social Marketing.&# (Full disclosure: I am quoted in the book but did not contribute meaningfully to the methodology and received no compensation.). Practice SEO.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 21, 2011
    [Business, Facebook] 4 Reasons to Use More Numbers in Your Writing
    We all want our news and information now in bite-size chunks, so we scan headlines on aggregation websites and check for quick status updates on Twitter and Facebook. Which of the following is more likely to win your business? Read on for his thoughts on the power of using numbers in your writing. Numbers get attention. We love lists.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MAY 19, 2010
    [Business, Facebook] Are B2B’s Social Media Fears an Opportunity for Smart Marketers?
    Pick up the phone, drop us an email, ping us on twitter, LinkedIn or facebook - we're ready when you are! whatever's on your mind. ;) About the Author: Jamie is a freelance consultant and copywriter who partners with small businesses, start-ups, and creative professionals to define and market their brands. Well, today is the big day.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 27, 2013
    [Business, Facebook] How To Create Epic Content Marketing
    Some businesses think storytelling is about explaining what you sell or telling people what you do. While we, as content consumers, are having fun creating and consuming all of this content that moves around the world in milliseconds, marketers and businesses are struggling. 'Stories are nothing new. At a minimum, try to be helpful.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 27, 2015
    [Business, Facebook] How to Network Successfully on Google Plus. Are You Networking or is it not Working?
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | How to Network Successfully on Google Plus. by Peg Fitzpatrick - Maximize Social Business. 'Networking on social media is a crucial element of success. Enter networking! Peg is a social media strategist, writer, and speaker. Social media is her passion. And her job. Google Plus
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 8, 2014
    [Business, Facebook] Setting Goals for PR and Social Media in 2015
    Twitter | Facebook | Google+ | LinkedIn |. Setting Goals for PR and Social Media in 2015 by Maggie Patterson - Maximize Social Business. 'Another year has come and gone, and you’re very likely in the middle of finalizing plans, budgets and all kinds of things for 2015. Or are you going to add something new to […].
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Business, Facebook] Digital Marketing – What Are The Top Goals And Challenges?
    The second biggest challenge was “executing consistent digital campaigns that drive business outcomes.” The main challenge cited by their study of marketing leaders showed that tying marketing results to the larger business was a top priority. So personalization is relevant across the buyer journey, not just after the sale.
  • SAVVY B2B MARKETING  |  WEDNESDAY, FEBRUARY 2, 2011
    [Business, Facebook] Savvy Speaks: How Do You Use LinkedIn?
    Recently, we've been looking at how businesses use social media for marketing. The Answers section allows individuals and company representatives to answer questions relevant to their business. don't rely on LinkedIn and instead, as a freelance writer, put most of my efforts into Twitter and Facebook. Stephanie. Jamie. Michele.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 11, 2012
    [Business, Facebook] Klout scores feed a social media sickness
    “ Social proof ” like Twitter followers, Facebook Likes and Klout scores are exceedingly important on the Internet. Instead of looking at this as simply a tweak in a business model, many people took this as a personal affront, a blast to their very being. Let’s keep focused on business benefits. hit to the ego.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 20, 2013
    [Business, Facebook] How to Produce 269 (or more) Content Assets From a Single eBook
    Instead of spending your time brainstorming and producing one-off pieces of content with no connection to your business objectives other than filling a spot on the editorial calendar, what if you focused on creating extensive, thorough content assets on topics that interest your target buyers and speak to your brand’s expertise?
  • HUBSPOT  |  MONDAY, MARCH 14, 2011
    [Business, Facebook] 5 Ways You Might Be Failing at Local Marketing
    In preparation for HubSpot’s webinar on local marketing tactics and trends , we identified a few traps businesses can easily fall into. Long-tail keywords are specific phrases describing your business, such as “bakery Cambridge MA” or “spa deals in Boston.” Haven’t Built Your Facebook Page.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 19, 2011
    [Business, Facebook] Best Web Presence Optimization Guides and Tips of 2010
    Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. and how to leverage Flickr through blogs, articles, Facebook and other tools. Whatever.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 2, 2011
    [Business, Facebook] Google’s new strategy: We do everything
    where I broke down the search giant’s real business model: advertising anything everywhere. You name the company–it feels like Google is trying to get into their business: Microsoft. Facebook. Google has long tried to get into the e-book business and don’t expect them to stop. Image via CrunchBase.
  • INBLURBS  |  WEDNESDAY, DECEMBER 14, 2011
    [Business, Facebook] 5 Ways to get Customers Inbound in 2012 through Mobile Marketing
    People are connected on social networks like Twitter and Facebook, Yelp, Foursquare and other location based services that show them best locations in their area. For a business this means to get engaged on those social networks and services which already are very popular and have mobile apps active. Mobile is on the rise.
  • BIZNOLOGY  |  MONDAY, DECEMBER 17, 2012
    [Business, Facebook] 6 case studies show Big Data is helping decision making
    Consider these facts: 91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA ). Tax preparation is a highly seasonal business. If you’d like to know more about the impact of Big Data, here are 38 big facts on Big Data every business leader should know.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2011
    [Business, Facebook] Answers to 31 Social Media Questions You're Too Shy to Ask
    Where do I go to create a Google+ business page? Google+ Profile is for people, while a Google+ Page is for an entity (like your business!). Can all business pages participate in a Google+ Hangout, and is there an attendee limit? Answers to Your Facebook Questions. What's the pricing structure for paid Facebook Ads?
  • MARKETING INTERACTIONS  |  WEDNESDAY, AUGUST 15, 2012
    [Business, Facebook] Bullocks to B2B Marketing Buzzword: Relevance
    Hint: is the topic related to helping them solve a problem keeping them from achieving a critical business objective?). Think infographic, Facebook pages, videos, etc.) But when asked “Why” they need it, their answers speak more to shiny object syndrome than valid business reasoning. Be Relevant! Just saying…. test).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 11, 2010
    [Business, Facebook] Why your company may not need social media
    One of the myths we recently discussed on {grow} was the claim that every business needs to use social media in its marketing strategy. Panera has built its successful business by establishing clean, bright stores that serve as community meeting places. Putting this to use for your business. Share this on Facebook.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 23, 2012
    [Business, Facebook] 10% of Social Media Reviews Will Be Fake by 2014, and Other Marketing Stories of the Week
    As reported by Mashable, increasingly, businesses buy forged and unmerited five-star reviews to stay on customers’ radars. Or, just watch it right here: Facebook Starts Letting You View and Delete Your Facebook Search History, From TechCrunch. If you think about it, Facebook is really one giant search engine. Aw, too bad.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Business, Facebook] A Year in Review: The Biggest Social Media Updates of 2013
    Yes, we''ve got big stories -- remember when Facebook tried to buy Snapchat for $3 billion ? -- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most. The 3 Most Important Facebook Updates of 2013. 1) Facebook introduced social search with Graph Search. Ebooks?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 13, 2011
    [Business, Facebook] The Death of Internet Marketing and the Rise of Social SEO
    2004 – Facebook. But the way products and services are sold online by non-e-commerce businesses has changed. 15 years ago businesses were told they needed a website. 10 years ago businesses were told they needed to use SEO. years ago businesses were told they needed to blog. Now is the time of social SEO.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 18, 2013
    [Business, Facebook] What Web Analytics Don’t Tell You
    Analytics will tell us the percentage of the people coming from Facebook or LinkedIn, but marketers want to use that knowledge to present buyers coming from specific channels tailored-made messaging. What Web Analytics Don’t Tell You is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 20, 2013
    [Business, Facebook] Does Your Organization Need A Chief Content Officer? [Video]
    In a recent panel discussion at the Business Marketing Association’s (BMA) Blaze conference, I joined three amazing content marketing professionals to discuss whether your organization needs a Chief Content Officer – someone in charge of your content resources. Here is a very brief summary of the major points. Content Marketing
  • HUBSPOT  |  FRIDAY, OCTOBER 12, 2012
    [Business, Facebook] 7 Targeted Social Networks Niche Marketers Should Try
    You're probably always hearing about the most popular, mainstream social networks -- Facebook , Twitter , LinkedIn , Google+ -- and how you can use them for business. When appropriate, sprinkle in links to some of your educational lead-gen content such as ebooks and webinars to capture Quora users as business leads. 1) Quora.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Business, Facebook] Social Media Marketing Tools For B2B Marketers
    'For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. It’s easy to find out how many Twitter followers or Facebook fans you have – but when you can just buy 1,000 followers for 30 bucks does this really mean anything? This is the problem that we set out to solve in mid 2011.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 21, 2013
    [Business, Facebook] Marketing And The Internet Of Things
    The question for me is how big will this impact be on our businesses? do not believe it will impact only consumer-based businesses as logistics, partner ecosystems, sales relationships – all can be improved with better insights and connectivity. have already predicted that in the future social business, the  marketing nerds will win.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 16, 2013
    [Business, Facebook] Don’t Be a Data Creep: Use Data to Add Value
    First, while searching for barstools, I visited this page on the Crate&Barrel website: Next, I was distracted by Facebook, and navigated away from the site. Crate&Barrel, however, used retargeting ads on Facebook to remind me about my potential purchase:  . Facebook Lookalike and Custom Audiences. Retargeting Ads.
  • LEADER NETWORKS  |  MONDAY, FEBRUARY 27, 2012
    [Business, Facebook] How Do You Measure Member Engagement?
    Member engagement is a popular term these days, applied to everything from customer loyalty programs to Facebook games to political campaigns. As a researcher by training and inclination, I’m taking a closer look at “engagement,” what it means and how it applies to our online social business activities. m skeptical. en·gage ?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 29, 2014
    [Business, Facebook] Google Pants and 10 Hilarious Highlights from The Marketing Companion
    The post Google Pants and 10 Hilarious Highlights from The Marketing Companion appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. How Facebook changes our behavior Connecting personal branding, your online network, and business value Mobility, mobile commerce, and the worst apps in the world.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 7, 2013
    [Business, Facebook] Email is Still King: Why Social Media Lags Behind for Marketing
    There’s been a great obsession in businesses to acquire customer intelligence , and this is why we see those big numbers in digital media spending. This type of marketing is more effective at engaging the customer and making your business more attractive to them. We hope you enjoy it. __. Emails Are More Likely to Convert Sales.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 22, 2013
    [Business, Facebook] 8 Ways To Use Vine To Engage With Video
    Video content also can be shared via Twitter and Facebook. Ways To Use Vine To Engage With Video is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. You’ve probably heard of Vine by now. The value in Vine is that it offers a solution to an otherwise under served issue. We did!
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2011
    [Business, Facebook] 10 Sloppy Social Media Mistakes to Fix NOW
    When someone sees an abandoned social media business account, it basically just looks like that company doesn't have its $%*! If you're going to have an account on sites like Facebook, LinkedIn, Twitter, and Google+, put the effort into keeping it engaging and regularly updated with content. 10 Sloppy Social Media Mistakes. together.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 1, 2014
    [Business, Facebook] 4 Social Media Marketing Predictions for 2014
    In 2014, social media will continue to be a necessity for small business marketing, not just a fad that will fade away. That’s just one of the predictions Sharon Geltner, a marketing teacher and small business counselor at Palm Beach State College , has for the new year. Small businesses will get selective about social media.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 23, 2012
    [Business, Facebook] I’m 25 And I’m Offended!
    Just a couple weeks ago I posted a call to action to help a company reach their 1,000 th Facebook like and within minutes they were well over 1,000. m willing to bet that those who are involved in social media for their business go home and use social media for their personal use. have a tumblr/facebook/pinterest/twitter/etc.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 18, 2013
    [Business, Facebook] Marketing Transformation: 3 Leadership Skills You Need To Succeed
    In response to these rapid changes in the way everyone on the planet gets and processes information, governments, businesses and individuals are all facing the challenges of adapting to continuous change. Because business innovation cycles have sped up. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, OCTOBER 15, 2014
    [Business, Facebook] Life Enrichment: Friends
    Now with our Facebook page we can stay in touch and continue the relationships we started to build– oh many years ago. for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance. 'Life Enrichment: Friends. There was a common bond. The girls. Keynote Programs
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 19, 2014
    [Business, Facebook] Almost any brand can be Pinteresting. Here’s how!
    ” Platforms such as Facebook, Twitter, and of course Pinterest have a specific demographic of users and can be optimized accordingly. She is currently working on her PhD in Business with an emphasis on Marketing; her dissertation research is focused on Social Media. 'By Jessica Rogers, {grow} Contributing Columnist. Absolutely.
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 16, 2010
    [Business, Facebook] Winning With Customers – B2B Playbook Review
    Published studies measure customer engagement, customer loyalty, and customer retention, and the resultant lift on your business.    Gallup studies, for example, “…reveal that customers who are fully engaged represent an average 23% premium in terms of share of wallet, profitability, and relationship growth than the average customer.” 
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Business, Facebook] 6 Ways to Make Social Measurable
    Through the numerous first- and second-degree connections social networking has made visible, businesses can leverage peer-to-peer influencing to create and maintain valuable relationships. Notice that on the right, you can “like” the page on Facebook, tweet it on Twitter, or “Share” it on LinkedIn. Campaign Visits. Interactions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 2, 2013
    [Business, Facebook] How to turn employees into a beacon for your brand
    Businesses of every size are overlooking one of the most powerful weapons at their disposal — their employees — and it took a big photo at a coffee shop to drive this lesson home to me. Businesses spend millions on store fit-out and decor, all carefully planned to communicate something important. The first one didn’t know.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 17, 2013
    [Business, Facebook] Lattice Engines Automates All Steps in Prospect Discovery
    'There’s nothing new about using public information to identify business opportunities: it’s why lawyers chase ambulances and bankers phone lottery winners. businesses, checking daily for changes. The company also monitors Twitter, Facebook company pages, Quora, and LinkedIn profiles of people within each sales person’s network.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Business, Facebook] Digital Marketing’s Massive Measurement Lies
    According to Wordstream, the #1 and #2 keywords based on search volume are facebook and youtube. The top 25 includes google, hotmail, facebook login, yahoo, ebay, yahoo mail, craigslist, aol, gmail, and amazon. For marketers that want to earn the trust of the CEO and the business, put aside attribution. Yikes! Branded search.
  • HUBSPOT  |  SUNDAY, AUGUST 11, 2013
    [Business, Facebook] Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories
    There was a ton of stuff that happened in the news this week -- it seemed like Facebook, Twitter, and Google rolled out a bagillion features, and I was struggling to keep up with it all amidst my other marketing duties. Facebook Announces News Feed Changes, Gets More Transparent With Businesses (via HubSpot ). Let''s get to it!
  • EMARKETING STRATEGIST  |  TUESDAY, JUNE 22, 2010
    [Business, Facebook] How to Use HARO for Publicity & More! (Part I)
    An experienced PR firm will cost you thousands of dollars a month which is a higher entry point than most small businesses can afford. Helpareporter.com is a publicity resource every small business can use. HARO was started as a Facebook Group by PR guru Peter Shankman in November, 2007. Business and Finance. More lists.
  • VIEWPOINT  |  TUESDAY, MARCH 22, 2011
    [Business, Facebook] B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?
    an independent research and publishing firm focused on customer-centric business management, and Founder/Editor-in-Chief of CustomerThink.com , the world's largest community dedicated to customer-centric business. To most of the vendors that I engaged with, I was just another not-very-valuable small business buyer. Improved?
  • VIDYARD  |  THURSDAY, DECEMBER 11, 2014
    [Business, Facebook] How to Use Video Content to Drive and Support Other Content Marketing Activities
    These stories usually involve relatable characters who discover important life or business lessons through a rigorous learning process. Content marketing is all about breaking down business silos—but even within content marketing teams, barriers can exist. For content marketers, video content has long been a format yet to be conquered.
  • HUBSPOT  |  THURSDAY, MARCH 3, 2011
    [Business, Facebook] 7 Missed Social Media Lead Generation Opportunities
    If your social media marketing efforts aren’t driving revenue for your businesses, it is time to evaluate your strategies and tactics. No Blog CTA - Business blogs are great, because they are a social media asset that a company owns and completely controls. You can add an offer and landing page as part of your Facebook page.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 21, 2014
    [Business, Facebook] What NOT Having Lunch with Ellen DeGeneres Taught Me About Social Media
    love Facebook. Whether it’s on the Marketo Twitter channel or on our Facebook page , we do our best to engage/reply to those who engage with us. In fact, we’ve found that overall, Facebook is our biggest social media channel for lead generation. Not a Facebook comment. 'Author: DJ Waldow I love social media. love Twitter.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 12, 2015
    [Business, Facebook] Overlooking These 4 Things with Your Social Media and PR?
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | Overlooking These 4 Things with Your Social Media and PR? by Maggie Patterson - Maximize Social Business. The trend for most companies is that they are moving away from outbound marketing for lead generation to an inbound marketing model. Media Relations
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 22, 2013
    [Business, Facebook] Advertising Leaders: Consider Content Over Advertising
    Businesses need a sound  content strategy  that holistically considers audience content and channel needs. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. My Lessons for Marketers. Let me know what you think in the comments below.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 23, 2011
    [Business, Facebook] B2B Marketing Trends I’m Thankful for
    Social media sites like Facebook, LinkedIn, Twitter, YouTube and Google Plus have indeed grown and allowed the average citizen platforms from which to voice their preferences. The cost of marketing has come down, providing more of an opportunity for small businesses to prevail over larger ones and reducing barriers for start-ups.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 20, 2010
    [Business, Facebook] Tips for using online video to engage prospective buyers
    As a result, online video is an important channel for business to business marketing. Twitter, Facebook, Linkedin, Delicious, Digg, StumbleUpon, Reddit, etc. With more and more having high-speed internet connection, video is huge and growing more popular all the time. But we want to make sure you do it the right way.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 23, 2013
    [Business, Facebook] Shut up and blog: How to create endless ideas for content!
    My friend Alex Lavidge described an experiment on a Facebook post — For the next 100 days he’s going to hand-write notes to people who have impacted him. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. People.
  • MARKETING ACTION  |  MONDAY, OCTOBER 14, 2013
    [Business, Facebook] B2B Social Marketing: ALL Decision-Makers Use Social for Work
    'According to Forrester Research ’s B2B Social Technographics® numbers, fully 100 percent of business decision-makers use social media for work purposes. 98% of business decision-makers are Spectators (they read blogs, watch videos, or listen to podcasts). all in the context of their business activities. What’s the takeaway?
  • BIZNOLOGY  |  FRIDAY, OCTOBER 10, 2014
    [Business, Facebook] How to avoid Google’s huge mistake
    The search giant often adopts a “Do what I say, not what I do” approach to its business, telling you not to do the very thing it’s doing. In its “Steps to a Google-friendly site,” Google advises webmasters and business owners to “Provide high-quality content on your pages, especially your homepage.
  • PAUL GILLIN  |  THURSDAY, OCTOBER 11, 2012
    [Business, Facebook] 15 Tips for Getting the Most From LinkedIn Groups
    For example, instead of saying, “This webinar on the benefits of platform as a service has particular relevance to business partners,” try “This webinar on the benefits of platform as a service looks interesting. The language we use on Twitter doesn’t fit well in the more generous confines of a LinkedIn or Facebook post. link].
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 17, 2014
    [Business, Facebook] The Top 200 Content Marketing Brands And Influencers
    Yahoo Small Business. Social Business. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'One of the biggest questions buyers ask in their online journey from awareness, to consideration, to selection is “who is influential?”
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Business, Facebook] The Ultimate Glossary: 120 Social Media Marketing Terms Explained
    Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. We're talking Facebook friends. link] ).
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 22, 2013
    [Business, Facebook] Is Your Social Media Strategy Dynamic?
    According to Forrester’s newest B2B Social Technographics ® numbers, fully 100% of business decision-makers use social media for work purposes. 98% of business decision-makers are Spectators (they read blogs, watch videos, or listen to podcasts). For Facebook and Google+, the 45–54 year age bracket is the fastest growing demographic.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 5, 2014
    [Business, Facebook] Growth Hackers And The Marketing Wake Up Call
    He explains the wake up call like this: Instagram, Zappos, Airbnb, Twitter, and Facebook all became billion dollar brands without any traditional marketing. One thing is for sure, it has changed the way business leaders think about marketing. Nestled at number 22 was a presentation on “growth hacking.” . ” . Strateg
  • MODERN B2B MARKETING  |  MONDAY, MARCH 18, 2013
    [Business, Facebook] 5 Steps for a Most Excellent Google Hangout
    Tweet about it, post it to Facebook, write a blog about it, then put a bit of paid promotion behind each tactic. Note that if you are running a Hangout from your business G+ page, the Toolbox apps do not work. Have you hosted a successful Google Hangout for you business? by Jason Miller So you want to host a Google hangout? Before
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 21, 2015
    [Business, Facebook] 4 Ways Your Audience Can Provide Content Ideas
    To build on its successful adoption stories , the nonprofit encourages people to share their adoption stories and photos on its Facebook page and Tumblr. Once several submissions are shared, you can combine them all into a picture-friendly blog post, email, collage or photo album on Facebook, or share them one by one on Instagram.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2012
    [Business, Facebook] 8 Ways to Leverage Social Media Beyond Social Networks
    And if you're still on the fence, consider the facts that 41% of B2B companies and 62% of B2C companies that use Facebook have acquired a customer because of it. Use Facebook Social Plugins: Are you aware of all the different social plugins Facebook offers? Ways to Leverage Social Media Beyond Social Networks.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 25, 2013
    [Business, Facebook] Who Is Responsible For Demand Generation? Marketing or Sales
    'Marketing exists to drive business outcomes. This will allow the Demand Generation team to scale as needed for the business, as Sales typically does not have an issue with adding talent as they are seen as “keeping the lights on” with the revenue Generation. We are more than the people blowing up balloons at trade shows. neither!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 6, 2014
    [Business, Facebook] 7 Ways social media has changed leadership
    'When I was in graduate school, I took what I thought was going to be a “filler” type of class in Business Leadership. Today, anybody with a computer can start a business. 4) Does the speed of business provide a mandate for kings instead of leaders? She had no previous business experience. Do we NEED to?
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Business, Facebook] 3 Reasons To Use The Psychology of Fellowship for Social Media
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | 3 Reasons To Use The Psychology of Fellowship for Social Media by Wade Harman - Maximize Social Business. 'We are naturally drawn to people. Like the wildlife around us we flock, gather, congregate, and engage in social surroundings because we are pulled like magnets to others.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 8, 2013
    [Business, Facebook] Event Marketing: How a technology start-up made a trade show splash booth-free
    Facebook page for Seymour. Raising funds for victims of Hurricane Sandy by encouraging participants to be “Seen with Seymour” and post their photo with Seymour on the Facebook page or Twitter feed. Articles on how queues affect customers and the retailer’s business, and how retailers can manage them. Here’s what happened.
  • NNC SERVICES  |  WEDNESDAY, JANUARY 25, 2012
    [Business, Facebook] Social Media – a Friend With Benefits
    We drink our morning coffee while checking our Facebook page, we go to work and look for potential business partners on LinkedIn, and before buying something we read customers’ opinions posted on brand pages. For most of us social media has become a way of life. If a few years ago social networks were seen.
  • MARKETRI  |  TUESDAY, MARCH 26, 2013
    [Business, Facebook] 4 Timesaving Tools Even the Busiest LinkedIn Networker Will Love
    LinkedIn is more than just Facebook in a business suit. Perhaps most importantly, LinkedIn allows for easy touches that build business and relationships. Still, many professionals are not using LinkedIn to build meaningful relationships that could become the lifeblood of new business. Sound like you? Don’t worry!
  • VIEWPOINT  |  MONDAY, SEPTEMBER 12, 2011
    [Business, Facebook] What I learned at Dreamforce 2011
    He is an experienced online marketing professional with a history of developing personalized, relevant, and timely communications to help businesses close more sales. ” Benioff quoted Facebook founder, Mark Zuckerberg by saying, “The way to delight customers is knowing who they are and what they like.”
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 6, 2014
    [Business, Facebook] How To Break Through The Noise With The 3 Vs Of Content Marketing
    Despite the fact that every business is producing content, too few brands have a documented strategy. Once a business has documented their content marketing goals, success comes down to things like the volume of posts, the variety of the content and the value it provides your audience. Volume. Variety. Value. Videos on YouTube.
  • HUBSPOT  |  WEDNESDAY, AUGUST 4, 2010
    [Business, Facebook] The 4 Hottest Social Media Marketing Trends Explained
    Groupon and its competitors partner with businesses to offer members a product or service at a major discount (40% off or more). Groupon is essentially providing businesses with the opportunity to acquire a guaranteed sized group of customers. When deciding if collective buying is right for your business, consider scale.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 19, 2013
    [Business, Facebook] Listen. Ask. Share. It’s Time For Agile Marketing
    She is the Vice President of Marketing, Ricoh in a business created from former IBM and Ricoh companies. She was also honored with Business Marketer of the Year in 2012. Today, I leverage the critical thinking and problem-solving I learned in engineering and apply it in business to help create new opportunities. love to create.
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 29, 2010
    [Business, Facebook] Sarah Evans: Social Media Allows Us to Break Boundaries
    Why do you think that so many businesses are fearful or are struggling to come to terms with the social media world? Many businesses fear social media simply because they can’t control it and the fear of the unknown is overwhelming. Can social media work for business to business? An interview. Don’t over think it.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Business, Facebook] A Beginner's Guide to Retargeting Campaigns
    'We''d all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. However, since the goal is to make prospects aware of your business, impressions and engagement are acceptable metrics to track. How to Set up a Retargeting Conversion Campaign on Facebook.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 18, 2012
    [Business, Facebook] The Content Marketing Echo Chamber
    believe the forces of Content Marketing and Social Business  have made great strides in 2012 and will continue to move forward in 2013. Many content marketing and social media programs serve only to promote products because their managers are saying “we are in the business of selling products.” Social Media? Brand noise.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 12, 2011
    [Business, Facebook] Content Marketing Tips: Get Your Stories Straight
    I’m interested in the stories we tell ourselves, and how that affects the online content we write for our businesses. When you tell a story about your business, about your clients, and about yourself, you impose your version of the story upon your readers. Share this on Facebook. One door closes and another one opens.
  • WEBBIQUITY  |  THURSDAY, JUNE 30, 2011
    [Business, Facebook] Enterprise Social Media and Personal Branding
    Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate&# brand. If anything, personal branding for key public- and customer-facing individuals is even more important in big businesses than in small firms or one-person shops. Oh yeah.
  • CONNECT THE DOCS  |  WEDNESDAY, DECEMBER 9, 2009
    [Business, Facebook] The Importance of Powerful Visuals in Content Marketing
    People now post over 14 million photos a day on Facebook. So the next time you’re preparing a key content marketing piece for your business make sure you invest enough time thinking about and preparing top-notch visuals. Content isn’t just about text anymore. Video content isn’t far behind. more clearly.
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 11, 2012
    [Business, Facebook] Write for Your Reader: Using Google Analytics to Capture Your Audience’s Interest
    Writing for your readers and not for search engines is an important part of your business and SEO strategy. The topic: If you wrote about the new Facebook layout changes, for example, and the post received high traffic or social shares, you might want to consider new aspects of the changes  to write about. Search Engine Marketing Blo
  • HUBSPOT  |  SUNDAY, SEPTEMBER 16, 2012
    [Business, Facebook] Data Behind the Power of Evergreen Content, and Other Marketing Stories of the Week
    If your audience is primarily women or young adults, you should definitely consider using these platforms for business. This week, TopRank showcased Starbucks, Burberry, Nike, Audi, and GE as brands that are effectively using Instagram for business. This week, Facebook announced that Facebook Exchange is officially out of beta.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Business, Facebook] 6 Steps To Executing A Content Strategy
    Content Strategy is a very confusing topic in business and marketing circles. Whatever it is, you need to define that content strategy mission and also how that will translate into business results. You have to define which content and tactics are driving the highest levels of engagement and conversion to your defined business goals.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 19, 2015
    [Business, Facebook] The Pyramid of Relationships with Social Media Influencers
    Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | The Pyramid of Relationships with Social Media Influencers by Raymond Morin - Maximize Social Business. Social Media Influence
  • DIGITAL VOICES  |  TUESDAY, NOVEMBER 12, 2013
    [Business, Facebook] SMACdown 2013: Who knew marketing solutions could be presented in boxing robes!
    Through these two business challenges, each team demonstrated that Social, Mobile, Analytics, and Cloud (SMAC) technologies when adopted in a combined and holistic manner can exponentially increase business productivity and deliver superior user engagement. Here are my three key takeaways from the SMACdown event.
  • CLIENT BRIDGE  |  MONDAY, SEPTEMBER 20, 2010
    [Business, Facebook] Software Tools for Inbound Marketing
    Whether people are talking about you or your business in a positive or no so positive way, you want to know about it. For example, you might integrate your blog with Twitter and your Facebook Page for easy content syndication. Popular content management systems for standard business implementations include Wordpress and HubSpot.
  • CONVERSIONATION  |  THURSDAY, JULY 21, 2011
    [Business, Facebook] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
    Many businesses underestimate that. In many other businesses, sales reps continue to play a very important role from the early buying process stage onward and are involved, as consultants, in lead generation and even setting cross-divisional marketing and communication priorities. Of course, it’s not the only division in most cases.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 5, 2014
    [Business, Facebook] 3 Trigger Marketing Tips To Improve Engagement
    The speaker was infuriated, but instead of yelling, he explained to the hotel manager that by raising the price he would not only lose the speaker’s business, but the business of the speaker’s attendees and followers. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 21, 2012
    [Business, Facebook] Will the social web fuel international cooperation or catastrophe?
    One case study illustrated how cultural communication differences resulted in a tragic plane crash when a South Korean style that is deferential to authority clashed with the style of busy New York air traffic controllers bossing people around. So should we expect this to happen as an everyday occurrence in our online world? Tweet. by Mark W.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JULY 28, 2014
    [Business, Facebook] Life Enrichment: Passion
    On Saturday after working outside for almost 4 hours and then grocery shopping I started thinking about his comment-I seem to have a lot to juggle, as do many people but what keeps me on a fairly busy travel schedule is more than simply working-it’s a passion. 'Life Enrichment: Passion. What Value We Bring. Tenets. But it is also fun.
  • SAZBEAN  |  SATURDAY, OCTOBER 12, 2013
    [Business, Facebook] Top Internet Marketing Strategy Links for the Week of October 7th, 2013
    Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes
  • SAZBEAN  |  SATURDAY, MAY 4, 2013
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of May 4, 2013
    Jim’s Marketing Blog) The Future Of Advertising Is Facial Recognition  (Business Insider) How to Use Keyword Tools to Brainstorm Blog Topics [Quick Tip]  (HubSpot) Which Social Media Tool is Best for My Small Business? News & Notes
  • SAZBEAN  |  SATURDAY, SEPTEMBER 17, 2011
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of September 18, 2011
    Pinkberry Exec On The Most Important Part Of Social Media Marketing  (Business Insider). Facebook Best Social Media Network for Brand Interaction  (Search Engine Watch). 12 Ways to Shake Up Your Attitude and Your Business  (Small Biz Trends). Social Media is Sucking the Life Out of My Business! Marketing Trenches).
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