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  • SAVVY B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Business, Facebook] What Should You Blog About?
    Whether I’m working with a CEO, marketing manager, novelist, or small business owner, there is always one question that comes up early in our discussions around blogging: “What should I blog about?” Although most business blogs focus on a particular industry or area of expertise, the best ones deliver something more.
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 20, 2012
    [Business, Facebook] What Are the Best Social Media Platforms for B-to-B Companies?
    According to a recent post from B2B online marketing, LinkedIn, Blogging and Facebook  are the top 3. Whether you’re a large company or starting a small business, here are a few statistics that show why you should be using social media. Over 56% of B2B marketers acquired new business partnerships through social media. Be active.
  • B2B VOICES  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Business, Facebook] Should Investor Relations Teams Use Twitter?
    The network of traders mean business and these are smart people. Using tools like blogs, Facebook and Twitter have provided a wealth of options, but I’ve always believed that these tools must fit into your overall business and communication goals and objectives. Image via CrunchBase. So this sounds great. Let us know.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 22, 2014
    [Business, Facebook] 9 Tools to Help Fix the Customer Experience Gap
    When he’s not helping business-makers navigate through complex marketing challenges, Joseph enjoys reading, working out and traveling just about anywhere…anywhere you can get a digital signal, that is. 'My wife and I decided it was time to replace our washer and dryer. Customer Experience Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 10, 2012
    [Business, Facebook] Can’t miss social media books for your Christmas list
    Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver. Any book that begins with a tale of a how a dying father is saved through a Facebook complaint has my attention! In this book of essays, he shares his home-spun wisdom for jump-starting your life and business. Too many, to be honest. By C.C.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 12, 2011
    [Business, Facebook] Have Infographics Jumped the Shark?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Facebook. by Joe Chernov | Tweet this This is a question I’ve been thinking a lot about lately. In many ways, I have an attraction/revulsion relationship with infographics. Eloqua has achieved some measure of success with infographics.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 17, 2011
    [Business, Facebook] Social Media For B2B Marketing – How To Get Started
    Whether you’re in B2B Marketing, Social Media or any business, the world is getting smaller and great ideas come from all over the globe.  . Hundreds of millions of blogs, thousands of tweets per second and huge growth in user numbers across the main social sharing sites Facebook, Twitter, Linkedin. There are no true experts.
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 3, 2011
    [Business, Facebook] Is Your Social Media Strategy a Field of Dreams?
    One of the biggest questions I get is how exactly does a company develop a social media strategy that drives business results? Recently, I have seen a huge influx of companies getting into social media marketing; they setup up all their accounts on Facebook, Twitter, and Linked and just expect the leads to just come pouring in. Step 1.
  • HUBSPOT  |  WEDNESDAY, APRIL 20, 2011
    [Business, Facebook] 10 Essential Twitter Stats [Data]
    Although a recent study industry indicates that the vast majority of marketers have embraced the idea of using Twitter as a marketing tool, there are still plenty of skeptics who are uncertain about whether or not this channel holds any real business value for them. The average Facebook user, by comparison, has 130 friends.
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Business, Facebook] 7 Hot Apps That Will Skyrocket Your Productivity at Work
    Customer service, product marketing, and crowdsourcing are among a handful of other ways that early adopters are making use of the Jelly app from a business standpoint. 3) Directr for Business. Behind every great video production is a talented director, and the Directr for Business app is aiming to be just that. 1) Jelly.
  • BLOG MY CALLS  |  THURSDAY, JUNE 13, 2013
    [Business, Facebook] 5 Biggest Marketing Time-Wasters
    If you''re in the marketing department for a medium-sized or large businesses, 5) Failing to Focus on ONE THING at a Time. Then, because you''re already distracted, you''ll take a minute and check your Facebook page, you''ll text someone, and then read an article a friend posted on Facebook. This happens more often than not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 23, 2013
    [Business, Facebook] “Dongle incident” proves we live in a world with no room for error
    ” The Dark Side of Social Networking Facebook, the “spiral of envy,” and our Botox Life The Business Case for Buying Facebook Likes Do you have to cheat to be successful on the social web? Perhaps you have heard by now of the “dongle incident.”. The man issued an apology, but was fired by his company.
  • SYNECORE  |  MONDAY, FEBRUARY 18, 2013
    [Business, Facebook] 4 Steps to Get Started with Integrated Digital Marketing
    Think: If I were shopping for (fill in the blank), what circumstances would lead me to choosing (your business)? Pick and Choose - Now that you’ve gotten into the mindset of a buyer, set your business up to meet the consumers most likely to need your service or product. Invest time in interacting with consumers in these spaces.
  • HUBSPOT  |  SUNDAY, OCTOBER 13, 2013
    [Business, Facebook] Pinterest Lead Gen, Sexy Data, Blog SEO, and More in HubSpot Content This Week
    Updates keep popping up left and right for Twitter, Google, Facebook, and the like. You may have mastered the art/science of securing a deluge of leads via Facebook and Twitter. Meet Objective-Based Ad Buys: Facebook''s New Consultative Ad Dashboard. that we''ve covered these past several days. but what about Pinterest? right?
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, DECEMBER 29, 2011
    [Business, Facebook] Shocking 2012 Sales Prediction
    Today's crazy-busy decision makers have absolutely no time nor interest in working with sellers whose main focus is on building relationships & providing great service. Help them achieve their business objectives. In short, being "nice" is simply no longer sufficient in today's business environment. My prediction?
  • MARKETING GENIUS BLOG  |  TUESDAY, MAY 25, 2010
    [Business, Facebook] Do I Really Need a Content Strategy?
    There are a number of reasons a content strategy is critical, but I’ll start with the simple fact that businesses are now being expected by their consumers to engage through content. What will this mean in terms of business objectives. Share this on Facebook. If you want to make your life easier, yes. Content Touches Everything.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 31, 2013
    [Business, Facebook] What We Can Learn from Fortune 100?s Most Social CMOs
    At the Business Next conference in San Diego earlier this year, the results of a corporate behavior study revealed that just one in five Fortune 100 CMOs are active participants in public social networks. Comstock, one of the most adept of today’s new crop of technology-savvy CMOs, maintains a presence on  Facebook ,  LinkedIn  and  Twitter.
  • SAZBEAN  |  WEDNESDAY, AUGUST 3, 2011
    [Business, Facebook] Proof: Social Media Makes Dollars And ‘Sense’
    What is the cost of social media to your business?  love this statistic – if Facebook were a country, it would be the world’s third largest. Traditional marketing as we know it has been turned on its head – fact. Social media has eliminated well-established barriers to compete with the big fish in the pond. News & Notes
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 8, 2014
    [Business, Facebook] Defining the Modern Marketer: Why Grit Matters Most
    He joined Oracle as part of its acquisition of Involver, a social technology platform and an early Facebook Marketing Developer. You can spend inordinate amounts of time identifying the best marketing solutions to meet just a few of your immediate business goals. Follow Roland on Twitter @rsmartly. They have lots of grit.
  • MARKETING GENIUS BLOG  |  THURSDAY, JULY 1, 2010
    [Business, Facebook] Why Operational Transparency is Important to SaaS Customers
    However, since you are ceding operational control of the application to the vendor, you must also be assured that their operations align with your business needs. Share this on Facebook. Having decided on a Software as a Service (SaaS) solution, the benefits are many. Seeing what's behind the wall of your hosted solution. Tweet This!
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 13, 2014
    [Business, Facebook] 5 Easy (and Affordable) Ways to Show Customer Appreciation
    Customers also have more options to choose from when it comes to purchasing – whether it’s supporting a local business, shopping for the best price, or shopping online for convenience. Show customers you really appreciate their business! Other free giveaways could be things that promote your business at the same time.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 17, 2011
    [Business, Facebook] 7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)
    by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right?  The business marketer needs to build a deeper relationship with their prospect or buyer.  Why would this be useful?  Doing all 7? 
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, OCTOBER 19, 2011
    [Business, Facebook] Sales Objection: "We're Already Working with Another Company"
    Then share the business reason you're calling. Follow me on Twitter , connect on LinkedIn or friend me on Facebook. Today's question was asked by a frustrated seller who kept running into the same sales objection in his initial sales meeting. Perhaps you've encountered this same one with your prospects. Salesperson Asks. lease note.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, OCTOBER 10, 2013
    [Business, Facebook] Using Big Data To Target The Right Consumers With The Right Offers
    The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business. Making sure these tools are on hand can ultimately help the business build consumer-centric promotional strategies.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 13, 2014
    [Business, Facebook] Six Steps For Delivering On The New Vision In Marketing
    And the role of the CMO “will evolve in response to changes in their business models, the ability to access ever-growing markets and a more detailed understanding of the customer than ever before.”. Marketers of the future will be revenue drivers and will have greater influence across the business. Strategy
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2011
    [Business, Facebook] New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search
    So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads.  78% of their biggest challenge is generating quality leads.  The number one priority of B2B marketers?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 29, 2012
    [Business, Facebook] Why Social Networks Like Pinterest Will Never Be Marketing-Free
    Since the recent explosion in popularity of Pinterest, many marketers have been experimenting with how they can take advantage of it for business. Facebook, Twitter, Google+, LinkedIn. internal advertising platforms, business branded pages, etc.); It's no surprise. from Google+. The Pinterest Marketing Debate. The short answer?
  • VIEWPOINT  |  WEDNESDAY, MARCH 2, 2011
    [Business, Facebook] A 3 Step Process to Make Social Media Produce Sales
    Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. Blogging, engaging, listening to customers on Facebook or Twitter. He blogs at [link]. Good luck
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 7, 2010
    [Business, Facebook] The 20 craziest things you can do on Twitter
    OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Cat tweeting is apparently serious business. Share this on Facebook. But the human race is made up of all kinds of people and some of them have more important things to do. Like hooking their toilet up to Twitter. 
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Business, Facebook] Digital Marketing’s Massive Measurement Lies
    According to Wordstream, the #1 and #2 keywords based on search volume are facebook and youtube. The top 25 includes google, hotmail, facebook login, yahoo, ebay, yahoo mail, craigslist, aol, gmail, and amazon. For marketers that want to earn the trust of the CEO and the business, put aside attribution. Yikes! Branded search.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 9, 2012
    [Business, Facebook] Social Media meet Security. Security meet Social Media.
    can say the marketers are right: social media is as important to business now as the telephone. In particular, the recent growth of social media, most especially Facebook , Twitter and YouTube has overturned all the old rules. look at Facebook, Twitter, YouTube and now even Pinterest shows plenty of success stories.
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 20, 2011
    [Business, Facebook] 12 B2B Social Media Predictions for 2012
    We expect that early adopter companies will move even further out in front by becoming social in many areas of their business, while more of the second wave adopters will begin to see value in social media and move forward with planning and execution. In the consumer world, many companies send their visitors directly to Facebook.
  • B2B MARKETING SAVVY  |  MONDAY, AUGUST 17, 2009
    [Business, Facebook] Dilbert Digital Etiquette: Surviving the 2.0 Tsunami
    For those of us outside the boundaries of Silicon Valley (or Silicon Mountain or Silicon Triangles), the intrusion of social media is poised to add one more confusing layer to an already crowded business day of meetings, emails, conference calls, and power point presentations. Whatever the forum (Twitter, Facebook, etc.), Welcome!
  • INBLURBS  |  WEDNESDAY, DECEMBER 7, 2011
    [Business, Facebook] 3 Ways how to profit from your Daily Deal Sites marketing
    BuySellAds reports that 82% of businesses are unsatisfied with Daily Deal Sites. They specially indicate that they are not stratified with the amount of repeat business they generate after running a daily deal. And like all marketing activities your business is doing you need to do it the smart way to profit from it!
  • SALES PROSPECTING PERSPECTIVES  |  SUNDAY, JUNE 24, 2012
    [Business, Facebook] Sales Prospecting Perspectives Weekly Recap, June 18, 2012
    Focus on what you do best, and partner with experts for other areas of your business for a successful venture. We ended the week with a great post from one of our Business Development Representatives on the power of using Facebook. hope you enjoy last week’s recap and get a chance to share anything you liked.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 8, 2013
    [Business, Facebook] Beware A New Way Employers and Employees Could Be Liable For Texting On The Job
    'Texting, like email, Facebook posts and videos can get employees and employers into trouble.  This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. Featuring Contributions from Global Thinkers.
  • LOOPFUSE  |  TUESDAY, MARCH 13, 2012
    [Business, Facebook] 3 Tips On Getting Started with Lead Nurturing Emails
    Yes, we know you really, really, really want new customers but understand that you have to earn someone’s business and that means doing more than pummeling them with emails. You can follow LoopFuse on Twitter  here or join us on our Facebook fan page  here. That is doing lead nurturing wrong. It’s not about you.
  • LOOPFUSE  |  FRIDAY, NOVEMBER 30, 2012
    [Business, Facebook] Our customers say it best - ISM Automation
    ISM Automation is one of those customers and Tim Ventura had this to say about his LoopFuse experience: “Loopfuse is easy to setup & use , and provides a rich feature set with valuable tools that will benefit the marketing efforts of just about any business. You can follow LoopFuse on Twitter here or join us on our Facebook fan page here.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 25, 2014
    [Business, Facebook] Keys To Leadership Success? Candor And Trust
    'Right now I am reading one of the most amazing business books I have ever read and it isn’t even a book about business. But it’s a business book through and through. have always thought that if life is too short, then our business lives (our careers) are even shorter. Up and more. How to manage with candor.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 19, 2013
    [Business, Facebook] Feed the beast: 7 practical tips to improve your blog’s search ranking
    billion monthly searches , Google search results are still very important for your business.  Twitter details, Facebook page, contact page, recent posts, etc) saving you a lot of time. billion monthly searches, Google search results are still very important for your business.  'By Ian Cleary, {grow} Contributing Columnist.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 18, 2011
    [Business, Facebook] Blogging world flipped by AdAge Apocalypse
    These two important measurements have been replaced by feeds from Facebook and Twitter. To give you some idea of the impact on {grow}’s rating, my PostRank score was 47 out of 50 points … my Facebook score is a 1.  Even if it’s a fake badge, the business benefits of being on the list can be real. Arrrgh.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 19, 2010
    [Business, Facebook] Brand Evangelism: NASCAR Style With Tony Stewart
    Your brand evangelists are out there on Twitter, Facebook, LinkedIn and a multitude of other social sites, talking about your brand and why others should too. Tony Stewart, my favorite NASCAR driver of the #14 Chevy, took time out of his busy schedule last night to speak with me on the telephone.  Share this on Facebook.
  • E-STORM  |  THURSDAY, JULY 22, 2010
    [Business, Facebook] Yahoo! will cease to exist by July 2012 [Insert purple exclamation.
    Let’s take a closer look at these two business units, shall we? For comparison, Facebook achieved about 25 billion ad views at the time (8% market share). 1] Now fast forward the recession some more to a year later, where Facebook has leapt to the #1 spot with 16% share pushing Yahoo! Yahoo! Yahoo!’s down to #2 at 12% share. 
  • ANYTHING GOES MARKETING  |  SUNDAY, MARCH 8, 2009
    [Business, Facebook] Social Media Success Stories
    LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. Blogger tip #2: Make sure your blog is featured in your Twitter profile, on LinkedIn, Facebook and any other social media app that you use. How am I doing this? With real stories!
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 23, 2014
    [Business, Facebook] Social Media Marketing Automation Dos and Don’ts
    'If you’ve got your hands full managing the day-to-day operation of your business, sometimes posting on Twitter or Facebook is the last thing on your mind. Some businesses pause automated tweets during natural disasters or other events. Different platforms have different benefits, and some businesses use more than one.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 25, 2012
    [Business, Facebook] Falling in love with Instagram
    I am a busy guy and I don’t have a lot of free time, especially for another bloody social media platform. It offers zero business value, at least the way I use it, and I don’t want it to. With the push of a button, you can pump the pics on to Twitter, Facebook, and Tumblr too. Ultra personal. World view. Romania.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 8, 2012
    [Business, Facebook] Why you should consider centralizing your search keyword lists
    Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. Thousands participated in related conversations on Twitter, Tumblr, Facebook, and LinkedIn. Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration. Keyword collaboration isn’t just important for digital marketing.
  • INBLURBS  |  THURSDAY, NOVEMBER 3, 2011
    [Business, Facebook] Social Media can be thread to your reputation
    Companies engage increasingly in social media sites like Facebook, Twitter, LinkedIn and other forums and platforms. Social media is a great way to grow brand awareness for the business and to expand the reach to get more customers. Future business and future contacts will be influenced by what the people find about you on the web.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 25, 2012
    [Business, Facebook] Binary Byte: Shading Your Online PR; Managing Black and White Imperatives
    Evolving into a social business holds so much promise and opportunity from an integrated communications and public relations perspective. The mean of everything related to a business, social or bricks-and-mortar. Businesses are not all alike; it’s the shadings that sometimes differentiate perceptions between stellar and inferior ones.
  • THE POINT  |  WEDNESDAY, MARCH 6, 2013
    [Business, Facebook] Maker’s Mark: PR Debacle or Social Media Genius?
    Pundits in the business press referred to the snafu as the company’s “New Coke Moment,” a reference to Coca Cola’s notorious decision (and subsequent reversal) in the mid-1980s to change its soft drink formula. The same message also appeared on their Facebook page (image above.) In summary: • Company makes egregious business error.
  • B2B VOICES  |  FRIDAY, OCTOBER 28, 2011
    [Business, Facebook] Social Influence Matters! No, It Doesn’t!
    From services like Klout to the Social Business Index , everyone seems to be discussing either how to measure influence or how to be influential. Don’t focus on the obvious numbers thrown out at you — number of Twitter followers, number of Facebook likes, etc. Do we need a social index for businesses? Not the debate.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 29, 2010
    [Business, Facebook] Treehouse Interactive Refines Its Features and Targets Larger Firms
    Treehouse has been quietly but steadily growing its business (up 30% this year), improving its product, and attracting more demanding clients. The system can now generate HTML code to embed forms within external Web pages, allowing users to create standard Javascript or Facebook -compatible non-Javascript versions, or both.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 27, 2013
    [Business, Facebook] The Best Marketing Blog Posts of 2013
    In 2013, small businesses with blogs generated 126% more leads. All that writing paid off, as we also won a Gold Stevie Award for best blog content/writing at the 2013 International Business Awards. Emails Your Business Should Be Sending. Want Better Facebook Engagement? Facebook No-Nos that Turn Off Customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 7, 2012
    [Business, Facebook] Everything you wanted to know about Twitter Chats
    For example, #CMChat gathers people who are in the country music business and #CookingChat brings together cooking enthusiasts. To promote the chat, you may want to create a homebase on Facebook, LinkedIn group, or blog where you can make announcements and post completed conversations. The idea behind a Twitter Chat is very simple.
  • LOOPFUSE  |  MONDAY, AUGUST 6, 2012
    [Business, Facebook] Are you getting gold medal results from your email lead nurturing efforts?
    Read this post on a Simple Lead Nurturing Example for Every Business. You can follow LoopFuse on Twitter  here or join us on our Facebook fan page  here. The Olympics are in full swing in London and we are watching the thrill of victory and agony of defeat play out in tape delayed awesomeness.  Number of recipients (emails sent):  295.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 27, 2011
    [Business, Facebook] The New 4 P’s of Marketing
    The New 4 P’s of Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Facebook. by Brian Kardon | Tweet this You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. Personality. Publishing. Packaging. Physics.
  • CONNECT THE DOCS  |  MONDAY, JUNE 4, 2012
    [Business, Facebook] 42 Rules For Your New Leadership Role: Interesting insights
    How to read the business culture at your new level, 3. How to assess the business risk in your new role. Pam Fox Rollin: Website : Twitter : Facebook. This book is also an ideal reference for executive coaches, HR business partners, management trainers, executive assistants, and others who help new leaders to be successful.
  • SAZBEAN  |  MONDAY, MARCH 28, 2011
    [Business, Facebook] Build It and They Won’t Come
    For whatever reason, there’s this misconception that if you put up a website or a blog (or Facebook page or Twitter page, etc.), you’ll suddenly get a ton of business. Having a website or blog is great if people want to learn more about your business, but they have to know that you even exist first (awareness).
  • FATHOM  |  FRIDAY, NOVEMBER 8, 2013
    [Business, Facebook] Everything You Should Know to Prepare For Google+ in 2014
    Earlier this year, Google completely removed this feature that was expected to compete with Facebook’s social games. This change in popular social networks like Facebook, Instagram, Twitter, etc. We’ve all heard how Facebook is losing their original core audience of teens and college students. 'There is no ignoring it.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 2, 2012
    [Business, Facebook] 6 Boards to Consider for Your Pinterest Brand Page
    Maybe you’re used to Facebook and LinkedIn, but what kind of presence should your brand have on this rapidly growing network? Your business probably has this kind of data kicking around. Keeping with that lighthearted tone, we created a board of our favorite business-related cartoons we find. Stumped? 1) Infographics. 2) Charts.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 19, 2013
    [Business, Facebook] How Cloud Connectors Can Guide Your Campaign Strategy
    Sage offers business management software that gives small and medium size businesses the freedom and confidence to run their own businesses. How can you leverage the power of social media with the Twitter, Facebook, or Social Sharing connectors? Follow Brandi on Twitter @SageStarr.
  • SAZBEAN  |  THURSDAY, DECEMBER 29, 2011
    [Business, Facebook] 15 Fluff-Free Ways to Step Up Your Social Media Game
    Marketers are really starting to understand the impact social media can have on their businesses. Marketers are starting to realize that just setting up social media accounts on sites like Facebook, Google+, LinkedIn, and Twitter and “experimenting” by participating sporadically isn’t really going to generate results.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, SEPTEMBER 3, 2012
    [Business, Facebook] Opening My Kimono: A Case Study for my Own Site
    — and learning how to use Facebook to investing in marketing automation and my new site upgrade, I’ve been walking the talk. It’s also forcing me to take a hard look at how I actually do business and why. How much time do you spend on marketing your business? It’s all good! B2B Marketing
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, SEPTEMBER 3, 2012
    [Business, Facebook] Opening My Kimono: A Case Study for my Own Site
    — and learning how to use Facebook to investing in marketing automation and my new site upgrade, I’ve been walking the talk. It’s also forcing me to take a hard look at how I actually do business and why. How much time do you spend on marketing your business? It’s all good! B2B Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 18, 2010
    [Business, Facebook] Foursquare case study: Are “swarm parties” in your company’s future?
    I’ve been a skeptic about Foursquare but this guest post from small business-owner Helen Wilkinson (above) describes a new perspective on a monetization activity with benefits for all. How can one day’s good profits make a solid foundation for business growth? Share this on Facebook. Enjoy! At precisely 7.52 So what?”
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, APRIL 3, 2013
    [Business, Facebook] Inject April Fools Levity Into Your Marketing All Year Round
    One post I read said that Facebook would begin showing who was viewing your profile. Ragan’s PR Daily — My new favorite Facebook page, PR Daily posts the standard content you’d find on a PR-related site (re: lots of copywriting tips) coupled with some really great images that make me laugh out loud. April Fool! Maybe.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 23, 2012
    [Business, Facebook] The Multi-Channel Marketing Mandate: Be Where Your Customers Are!
    Another benefit is that I obtain access to research reports that cover some of the key challenges for the Business Marketer. And they are increasingly finding the information they need to make business decisions on their own. Want to become a mature multi-channel marketer and achieve higher business results with your marketing efforts?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 9, 2012
    [Business, Facebook] 22 Photos from Eloqua Experience 2012
    Soon, these will appear on our Facebook page, Pinterest and Topliners. 22 Photos from Eloqua Experience 2012 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this There were tears, cheers and plenty of flair. Looking through all the images some patterns emerge.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 8, 2011
    [Business, Facebook] The Fifth P of the Marketing Mix
    Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. Marketers now need to start thinking about sales enablement skills and techniques – getting sales reps the knowledge they need (efficiently) to ultimately drive more revenue for the business. Facebook. Share email.
  • MARKETING INTERACTIONS  |  TUESDAY, NOVEMBER 2, 2010
    [Business, Facebook] Cold Calling with Content
    In a webinar I did for Hoovers last week, I was asked if I thought cold calling had any value in today's business environment. That's not a question that I, as a content marketing strategist, get asked very often.if But, given my background, a few things popped to mind immediately. Examples of cold calling with content include: Email.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 6, 2013
    [Business, Facebook] Why Marketing Innovation Fails
    The Marketing planning process should include a full review of all investments made and the business results that each achieved. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'Why does marketing innovation fail? Photo Source.
  • HUBSPOT  |  FRIDAY, FEBRUARY 18, 2011
    [Business, Facebook] 10 Marketing Stories You Might Have Missed This Week
    It is a busy time of year for most marketers, so we wanted to close the week out with a recap of some of the biggest online marketing related stories that you might have missed. How Much Does A Facebook Fan Cost? Facebook Photo Trends [Infographic] - Take a look at this awesome infographic that looks at trends on Facebook photos.
  • HUBSPOT  |  MONDAY, JULY 23, 2012
    [Business, Facebook] Answers to Your Top 7 Questions About Mastering LinkedIn Marketing
    1) How does interaction on LinkedIn differ from interaction on Facebook? Facebook, on the other hand, is used for fun, entertainment, and social interaction with personal connections. When you’re on Facebook, you expect to come across interesting or entertaining images you could share with your friends. Don't fret!
  • NUSPARK  |  SUNDAY, MARCH 17, 2013
    [Business, Facebook] MindMatrix: A Unique Marketing Automation Platform for SMB
    I recently caught up with Andy Carlton,  Director, Channel Sales and Business Development at MindMatrix. The small to medium sized business has much of the same needs that larger ones have and now with the emergence of cloud based software, it has become even more affordable and accessible.  Sure, Paul.  Is this out of reach for them?
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Business, Facebook] 16 Stats That Prove Social Media Isn't Just a Fad [New Data]
    Twitter isn’t growing as expected, businesses aren''t happy with Facebook''s News Feed, etc. Although doubters will always exist and the sites we use will continue to change, social media isn''t just a passing fad for business -- and there''s data to prove it. 16 Stats That Prove Social Media Isn''t a Passing Fad.
  • CLIENT BRIDGE  |  TUESDAY, SEPTEMBER 20, 2011
    [Business, Facebook] B2B Mobile Marketing Mistakes
    Mobile marketing is not just for business to consumer relationships. And yet business to business marketers have been slow to move into mobile marketing. Failing to Utilize Social Media Utilize multiple marketing channels, including Facebook, Twitter and blog posts. Incorporate the unique features of mobile devices (e.g.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 1, 2013
    [Business, Facebook] How To Ensure Sales And Marketing Work Together More Effectively
    'Sales Prospecting Perspectives is pleased to bring you a guest post from Erica Bell , Marketing Management writer for business resource site Business.com. Economics and cultural differences between sales and marketing departments can cause conflicts in the workplace that ultimately hinder your profits and the performance of your business.
  • MODERN B2B MARKETING  |  SATURDAY, JUNE 29, 2013
    [Business, Facebook] How Marketing Can Earn the Trust of the C-Suite
    In a recent study entitled “Measuring and Communicating Marketing Performance” by ITSMA, VisionEdge Marketing and Forrester, it was found that the vast majority of marketers rely on activity based metrics – which fail to tie to business outcomes. You also have to understand your business and the role marketing plays. How am I doing?
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 12, 2013
    [Business, Facebook] Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read!
    If you’re in business, you already know you have competition and that you need to focus on what you offer that is better or different if you are going to attract a customer’s attention. If this is not appropriate for your business, personalize the post with a quotation or a testimonial from a customer.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2012
    [Business, Facebook] The Ultimate Guide to Mastering Pinterest for Marketing
    As with most other social networks, users can perform standard social networking functions such as following the boards of their friends, liking and commenting on other users' pins, re-pinning content to their own boards, sharing others' pins on Facebook and Twitter or via email, and even embedding individual pins on their website or blog.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 21, 2013
    [Business, Facebook] 5 Reasons to Outsource Marketing Today
    In that article, they share five reasons why businesses outsource marketing, which I share with you here: Why do companies outsource marketing? Professor of Business Administration, The Fuqua School of Business, Duke University. Get your answer below. Companies don’t have the expertise to perform key marketing tasks.
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 16, 2010
    [Business, Facebook] Five Lessons for B2B Marketers from Old Spice
    Everyone knows your company means serious business. Everything on the company’s social media channels was consistent, thematic, timely and immediately updated, including their Twitter , Facebook , and of course YouTube pages. We're pleased to present this guest post by Erika Kerekes of Business.com. My answer: YES. Loosen up.
  • HUBSPOT  |  MONDAY, JUNE 28, 2010
    [Business, Facebook] Why eBooks Are Better Than Whitepapers
    It’s just that now they are found on the web and are used by businesses as a marketing or sales tool rather than promoting government policy. You’ll be surprised at how fast your ideas will spread and your business will grow. eBooks and whitepapers are two formats for sharing longer written documents on the web.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, JULY 20, 2010
    [Business, Facebook] 5 Ideas and More to Improve B2B Marketing Strategy
    About the Author: Rick Volz is a Business-to-Business Practice Leader for  SIGMA Marketing Group , responsible for the thought-leadership and business solutions in the B2B market. Share this on Facebook. Rick Volz. Maria suggests the following 5 ideas to improve your marketing strategy: 1. Hear your customers. Asking.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 11, 2014
    [Business, Facebook] My Next Adventure In Content Marketing
    As you know, I have been writing about, advocating for, and teaching business leaders that the world has changed, that most marketing is becoming less effective, and that we need a new approach to forming relationships with our future customers. As the co-founder of Business 2 Community , I was introduced to NewsCred as a publisher.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2011
    [Business, Facebook] LinkedIn Launches "LinkedIn Today" - Tips Marketers Need to Know
    Many other websites automatically curate news based on what your friends have liked, shared or voted such as Reddit, Digg, Facebook and tons more. LinkedIn is a huge social network, has a strong following and usage among b2b companies and is the largest business / career focused community in the world. You should be active on LinkedIn.
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [Business, Facebook] 11 Thought-Provoking Guides to Content Marketing for 2014
    Compared to a normal Tuesday-to-Tuesday period on the blog, Content Marketing Week had: •  Twice the normal number of total visits; •  Five times the normal referral traffic from LinkedIn; •  Four times the typical number of visits driven by Twitter; •  Two times the average weekly visits from Facebook; and.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 26, 2011
    [Business, Facebook] 5 Ways Social Media Can Drive Revenue
    More people are finding content through social networks like LinkedIn, Twitter and Facebook. Ways Social Media Can Drive Revenue is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 4, 2012
    [Business, Facebook] Has Your Database Been Hijacked by Imposters? [CHART]
    Social sign-on allows visitors to complete a registration simply by submitting their Facebook , Twitter, or LinkedIn credentials. CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Rob Bois | Tweet this Organic growth is a key element to expanding your marketing database.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 16, 2009
    [Business, Facebook] Alterian Pushes Into Social Media Management with Techrigy Acquisition
    This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. This sort of processing is a good fit for Alterian’s columnar database engine, which is the core of its business. Sparingly.
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 6, 2011
    [Business, Facebook] The Future of Pharma Marketing: The Game Changer (Part 2)
    Game Changer: Facebook Tells Pharma Brands They Must Allow Comments by August 15, 2011. Facebook’s dramatic move to engage pharma. Facebook told pharmaceutical companies as of August 15, they will no longer be able to disable the comment feature on their Facebook pages. Facebook is the Internet.
  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 25, 2010
    [Business, Facebook] The Mi6 Tweekly: Week of July 19, 2010
    How Social Media Has Changed B2B Marketing | My Corporate Media: When it comes to business development and marketi… Sunny Weather Can Double Effectiveness of Marketing Campaigns: Furthermore, the research indicates that good weath… Q: Do you want/mind me sending automated tweets about #b2b marketing via Twitter feed? Monday.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 19, 2012
    [Business, Facebook] The State of Social Marketing
    What is the state of social media marketing? -       State of social is that we’re looking through the wrong end of the telescope – obsessed with the tools not content or business objective. But in some ways I think small business have been sold a bill of goods here. This is exactly how I prepare for every session. That’s nice.
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2011
    [Business, Facebook] 30 Brilliant Social Media Marketing Tips From 2011
    It’s something any small business marketer can learn from. Businesses that blog daily generate 5 times more traffic than those that post only weekly or daily. It comes down to these basic ideas that are all about tying social media to your businesses needs. This happens with startups a lot. Source: Mark Suster ).
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 26, 2012
    [Business, Facebook] The Most Important Words In Social Media
    And whether you use Twitter, Facebook, Pinterest, Linkedin, Tumblr,  or any of the social tools available, remember that you are connecting with people, not avatars. It is especially important for personal  social media success and it may be just as important to build gratitude into your business. ”  ~  William Shakespeare.
  • WRITTENT  |  MONDAY, JUNE 10, 2013
    [Business, Facebook] 9 Takeaways from SME’s 2013 Social Media Marketing Report
    'Ever wonder how your fellow marketers are using Facebook, Twitter, and Pinterest to generate brand awareness? 86% of the professionals surveyed for the social media marketing report said that Facebook, Twitter, Google+ and other platforms are important to their business – a 3% increase over 2012. YouTube Is Social.
  • HUBSPOT  |  TUESDAY, JULY 3, 2012
    [Business, Facebook] 8 Top-Notch Industry Conferences No Marketer Should Miss
    The conference isn't at all suity, and is full of motivated, get-down-to-business marketers. Leading businesses, exhibitors, and sponsors involved in social media, online advertising, and internet marketing will be at this event with over 200 speakers and 100.sessions. 4) Mirren New Business Conference. ZZZzzzzz. 1) PubCon.
  • INSIGHTIQ BLOG  |  FRIDAY, DECEMBER 2, 2011
    [Business, Facebook] Numbers That Make Marketers Tremble
    There are 800 million people on Facebook. According to Forrester, it's "the management and analysis of customer data from all sources, used to drive marketing performance and business strategy.". 1) David Siegel,  Entrepreneur, Futurist, Author, "Pull: The Power of the Semantic Web to Transform Your Business". Every minute.
  • HUBSPOT  |  WEDNESDAY, JUNE 16, 2010
    [Business, Facebook] 5 Fight Club Quotes to Transform Your Marketing Approach
    The film’s transformative character inspires transformative actions from a business perspective. Above all, they offer ideas to encourage businesses to think big and act small. Fight Club remains one of my favorite movies even after I read the book it was based on. — Tyler Durden (Brad Pitt). Pretend you’re me.
  • HUBSPOT  |  WEDNESDAY, JANUARY 26, 2011
    [Business, Facebook] 9 Ways to Encourage People to Comment on your Blog
    A blog is a valuable asset to any business. Numbered lists make a blog post easy to read, and people know when they click on a post like “ 9 Worst Ways to do Twitter for Business ,” they’re going to come away with at least 9 clear takeaways from that blog post. Free Download: Better Business Blogging in 2011.
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