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  • ACT-ON  |  THURSDAY, AUGUST 18, 2016
    [Business, Facebook] How To Make the Most of the YouTube Content Marketing Customer Journey
    We use YouTube in fundamentally different ways when we’re using it for fun than when we’re using it for business. When we watch YouTube videos for fun, we might have a personality we like to follow, or might see an intriguing video embedded in a news article, tweet or Facebook post. video from YouTube. repeat – every week?
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 14, 2015
    [Business, Facebook] What Were The Most Effective B2B Marketing Tactics of 2015?
    “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. I’ve applied this as I’ve launched my own business. Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JANUARY 13, 2012
    [Business, Facebook] Case study: A marketing strategy when you have nothing to sell
    According to the Reno Gazette Journal,  ski business over the holidays was down about 50 percent but resorts are remaining optimistic … despite the fact that competing ski resorts in other states are offering vulturous promotions like free skiing at their resorts with the purchase of a Tahoe area ski resort lift ticket. Last year, 7.6
  • JUNTA 42  |  THURSDAY, MAY 7, 2015
    [Business, Facebook] No Subscription Goal for Your Content Marketing? Prepare to Be Ignored
    As you may or may not know, I grew up in business-to-business publishing. Our fans on Facebook or our followers on Twitter should be viewed as they are – temporary subscription opportunities with whom we can try to build relationships. And the research confirms my personal findings. This has to change. million subscribers.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Business, Facebook] 10 Blogs to Bookmark: Social Marketing Edition
    You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube). Garst blogs on a range of topics, from blocking someone on Facebook to choosing the right LinkedIn profile keywords. Maximize Social Business. Check it Out: Maximize Social Business. 9. Social Media Examiner. Truly the go-to source.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 5, 2014
    [Business, Facebook] 6 Social Media Marketing Myths to Avoid
    As reliance on Facebook, Twitter, and other social media platforms continues to grow, business owners and marketing managers must educate themselves on the myths and realities of social media marketing. And if you’re a B2B marketer, Forrester tells us all business decision makers use social media, regardless of age.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 4, 2015
    [Business, Facebook] The Real Key to Social Sales is Common Sense
    Craig has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager, division sales manager, national sales manager, district manager, and as a business owner. He is the managing partner of Adaptive Business Services in Boise, Idaho which owns and operates NetWorks! Craig Jamieson.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 29, 2014
    [Business, Facebook] Introducing the Oracle Marketing Cloud
    On Facebook, for example, only 16% of brand posts get delivered to customers who “liked” a brand page, while only 15% of the ads use personalized data. And make no mistake, CIOs and CMOs are well aware of the business benefits to be realized when they work together like a well-oiled marketing machine. CMOs face a dilemma. Accenture. 2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 12, 2015
    [Business, Facebook] How to Ignore Annoying Strangers and Build an Online Community Your Way
    Those people don’t know anything about your business, your network, or your customers. If you’re trying to evaluate whether leveraging an online community might be good for your business, consider the following: 1. by Steve_Dodd Related Stories What is the ideal blogging frequency for your business? Not making that up.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 22, 2013
    [Business, Facebook] The Native Advertising Trend: Hot or Hoax?
    Facebook’s sponsored posts and Buzzfeed’s presented-by stories are oft-cited examples. You can see how fuzzy the lines are getting.  As the amount of native advertising and sponsored content rises, we’ll witness more complex and blurred business relationships between bloggers/publisher and advertisers. Why all the excitement? Trust.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 28, 2009
    [Business, Facebook] Warning: Social media may be hazardous to your health
    study , British firms are losing $264 million A DAY on lost productivity due to undercover activities on Facebook. Businesses are starting to look for ways to deal with the social networking problem. Tags: social media twitter ethics facebook innovation search engines Earlier in the day he had established the city he was in.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 31, 2009
    [Business, Facebook] Warning: Social media may be hazardous to your health
    study , British firms are losing $264 million A DAY on lost productivity due to undercover activities on Facebook. Businesses are starting to look for ways to deal with the social networking problem. Tags: ethics social media search engines facebook innovation twitter Earlier in the day he had established the city he was in.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 8, 2015
    [Business, Facebook] 5 Social Media Networks Used by Luxury Brands in China
    Twitter | Facebook | LinkedIn | 5 Social Media Networks Used by Luxury Brands in China by Olivier Verot - Maximize Social Business. The luxury market attracts Chinese consumers. The Chinese are very connected, so the best way to efficiently target the Chinese market is through digital. Chinese Social Media
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 14, 2012
    [Business, Facebook] Which Social Media Juggernaut is Winning the Mobile Battle?
    Much the same way businesses have been trying to wrap their minds around social media for the past decade or so, social media companies are now trying to do the same with mobile, and while some of the are flourishing, others are struggling to keep up. For mobile social media which service is best? Image: FreeDigitalPhotos.net. FiddleFly.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 11, 2016
    [Business, Facebook] 21 Revealing Statistics About Content Marketing in Asia Pacific in 2016
    To make content marketing work for your company, it’s useful to have some idea of how other businesses are succeeding. Marketers in APAC believe content marketing to have the most commercial impact on their business. 49% of businesses in APAC intend to increase their content marketing resources during the rest of 2016.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 19, 2015
    [Business, Facebook] Looking for an Instagram Scheduler? Check Out Onlypult
    Even if a mobile device is nearby, it can be quite hard to […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. All opinions are 100% mine. Instagram
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 5, 2011
    [Business, Facebook] Google+ Evolves: Multi-Admin Feature for Brand Pages Coming Soon [Analysis]
    The new kid on the block quickly made its presence felt, with disruptions being felt across Facebook and Twitter.  Of course, it was just a matter of time before businesses join in, and Google+ regularly rolls out new features to make sure that businesses will find what they’re looking for in a social media site. The Solution? 
  • BIZIBLE  |  MONDAY, AUGUST 22, 2016
    [Business, Facebook] How To Measure Paid Media ROI (ROAS)
    If you’re paying per lead, you need to ensure that those leads are high quality and good for your business. ROI takes into account everything that a business cares about -- the quantity and quality of demand generated. AdWords, LinkedIn, Facebook) and your CRM, where revenue data is held. Cost Per Lead (CPL). Revenue Per Lead.
  • TONY ZAMBITO  |  WEDNESDAY, MAY 5, 2010
    [Business, Facebook] The Pull of the Digital and Social Media Storm
      For example, how do you distinguish meaningful from non-meaningful tweets or Facebook page views? Image by HubSpot via Flickr. The CMO Council Marketing Outlook 2010 Report , published April 19th, points to the digital transformation of marketing.  Granted, there is much being said here.    One thing is clear though. 
  • PAUL GILLIN  |  THURSDAY, DECEMBER 16, 2010
    [Business, Facebook] The End of ‘Social Media’
    Now that everyone knows the basics of Facebook and Twitter, things start to get interesting. In early 2004 Technorati counted about a million blogs on the Internet and Facebook was just getting off the ground. Think of how that changes his business. It’s not that social media is no longer important. Stunning. Barnum, BTW).
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 11, 2015
    [Business, Facebook] You Want to Attract Chinese Tourists, Target their Community!
    Twitter | Facebook | LinkedIn |. by Olivier Verot - Maximize Social Business. Chinese tourists are mainly composed of above average tech savvy earners that are constantly connected online. Over 83% of Chinese tourists go online using their mobile phone and average 25 hours per week online (Reuter). Author information. Olivier Verot.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 20, 2015
    [Business, Facebook] Hey Marketing: An Inquiry Is Not A Lead
    When I moved to marketing, I committed myself to two things: Marketing should be accountable for driving quantifiable business value. lead is a qualified business opportunity. The only way to know whether an inquiry is a qualified business opportunity is to ask them. But every business might look at this differently.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 4, 2014
    [Business, Facebook] Employer vs. Employee: Ownership of LinkedIn Contacts
    Facebook | Google+ | LinkedIn |. Employer vs. Employee: Ownership of LinkedIn Contacts by James Wu - Maximize Social Business. Recently, someone suggested to me that an employee’s LinkedIn contacts could be considered company property and even a protected trade secret of the employer.  Author information. James Wu. James Y.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 4, 2009
    [Business, Facebook] Twitter smack-down: Pizza joint hit with $2 million lawsuit
    Here we go again with another lawsuit based on a Facebook and Twitter comment.  They just got slapped with a $2 mm libel lawsuit over comments made on Facebook and Twitter.  Business reportedly continued to go down and the restaurant’s owner, Travis Redmon, let the firm go.   A disagreement about fees and licensing rights ensued.
  • SYNECORE  |  SATURDAY, AUGUST 9, 2014
    [Business, Facebook] Digital is Complicating Marketer???s Lives, but Simplifying Marketing
    Recent improvements in natural language processing, machine learning, and semantic recognition have allowed companies like Google, Microsoft, and Facebook to develop highly sophisticated search engines that recognize conversational language and understand basic context. No place for real business to be done, this internet realm.
  • WEBBIQUITY  |  MONDAY, DECEMBER 17, 2012
    [Business, Facebook] 17 Tragically Common Copywriting Mistakes to Avoid
    Consider the following two examples: Facebook is on a roll. Facebook now has more than one billion users. It’s hard to imagine any competitor overtaking Facebook. Facebook is on a roll. With more than 80% of b2b and high-value consumer purchasing decisions now starting with online research, content marketing is hot.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 14, 2015
    [Business, Facebook] Use Voice and Emotion for Positional Content
    At present he is responsible for various marketing and social business objectives that emerges from his twelve year-old consulting practice named Big Block Studios. Twitter | Facebook | LinkedIn | YouTube |. Use Voice and Emotion for Positional Content by Justice Mitchell - Maximize Social Business. And that’s okay.
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Business, Facebook] How to Figure Out What Keywords Your Potential Customers are Using
    Anyone who is familiar with your business, uses your product, purchases your goods… even those who choose a competitor – those are your people. Oftentimes, the keywords a business thinks they should rank for or talk about are not the terms their customers are actually using. 2) Get Social. At the center of those pieces are keywords.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 7, 2012
    [Business, Facebook] The New, Old Rules for Winning Fans and Influencing Followers
    It makes them good business. Why The Most Important Part of Your Brand is Invisible Social Media Good Samaritan donates tweets to save businesses. By {grow} Community Member John G. Olson. Dale Carnegie. heard Guy Kawasaki speak recently about the need to enchant others to bring influence in the digital age. about had it!” John G.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 22, 2014
    [Business, Facebook] 9 Tools to Help Fix the Customer Experience Gap
    When he’s not helping business-makers navigate through complex marketing challenges, Joseph enjoys reading, working out and traveling just about anywhere…anywhere you can get a digital signal, that is. My wife and I decided it was time to replace our washer and dryer. Customer Experience Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 1, 2015
    [Business, Facebook] Students Were Forced to Write BuzzFeed Click-bait For Grades. What Happened Next Will Rock Your World!
    By Scott Cowley, {grow} Community Member Last year, I blocked BuzzFeed and similar sites from appearing in my Facebook News Feed, partly because I found myself too often engrossed in literary gems like “ 22 Signs You Are A Sign.” appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. And I’m glad I did.
  • E-QUIP  |  THURSDAY, MAY 17, 2012
    [Business, Facebook] E-Quip Blog: Six Steps to Effective Change
    Change is the one constant in todays tumultuous business environment. From my own experiences as a change initiative leader and research by John Kotter of the Harvard Business School, I offer the following six steps to effective corporate change: 1. Share to Twitter Share to Facebook. Follow my other posts: Facebook Page.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 22, 2011
    [Business, Facebook] Savvy Wrap-up July 22nd
    60+ Tips for Using Facebook in Business by @caroljsroth. This is a great way to start your Facebook brainstorm session. Wow, but summer is in full swing. Can anyone believe that next week is the last week of July?!? Luckily for us (and you!), we don't have to look any farther than our favorite blogs. Find out in this post.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 17, 2015
    [Business, Facebook] 45+ Reasons to Attend the Social Tools Summit
    Next month is going to be the first time a social media conference will be held centered exclusively around the theme of social media tools: Which types of tools exist, how they can be (and are being) leveraged to help with the various issues that arise in the business use of social media, and best […]. Author information.
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Business, Facebook] 6 Tips for Creating Content That Spreads Naturally
    Using social media and content to market your business isn't a new concept, so just doing the bare minimum won't cut it. mean, think about how often content is shared across the web -- there are one billion Facebook users, and according to Twitter itself , there are about one billion tweets sent every two and a half days. Seriously.
  • HUBSPOT  |  FRIDAY, JUNE 8, 2012
    [Business, Facebook] 8 Questions to Evaluate if That New Social Network is Worth Your Company's Time
    Whether it’s Facebook or Twitter, LinkedIn or Google+, a company’s online presence and brand is often enhanced through engagement and interaction on such social media sites. Few achieve the massive success of Facebook, but some do take the internet by storm. New social networks are born every day. Let's get to it. Bonus! 7.
  • CONTENTLY  |  MONDAY, JUNE 6, 2016
    [Business, Facebook] 3 Beer Brands Brewing Great Social Media Campaigns
    ” Everything is created in-house, and the duo has begun creating exclusive “beer geek” content on emerging platforms like Snapchat, Periscope, and Facebook Live. The beer business, after all, is ridiculously competitive. Facebook treats Live content differently.” They cover a lot of ground. New Belgium.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 18, 2011
    [Business, Facebook] Why We Need More Social And Less Marketing
    And while there are plenty of big thinkers who are debating the semantics, I am concerned about driving real change in business. To make sure that our business solutions reflect the real needs of our customers. So what can we tell our business leaders that will help to make the impact real for them? Social. Digital. Content.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 21, 2015
    [Business, Facebook] 5 Ways to Reactivate Lost Leads Using Marketing Automation
    Usually, this is an issue inherent in your business. At 4pm, having completed the work that was due, Jessica quickly checks Facebook. In her timeline is a Facebook Ad from your company encouraging her to schedule a call. How you nurture your leads depends on your business. When a lead expires, what do you do?
  • MARKETING ACTION  |  THURSDAY, APRIL 30, 2015
    [Business, Facebook] 9 Ways to Generate Leads with Mobile Marketing
    As the founder of the 60 Second Marketer and CEO of 60 Second Communications , Jamie is extremely skilled at developing mobile, social and traditional campaigns for businesses of all sizes across multiple industries. Run a Native Ad on Facebook. native ad is a promotional message that’s embedded in a Facebook feed. We get it.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 29, 2012
    [Business, Facebook] Is Influence The Moneyball of Marketing?
    The sports analogy is often used in business to emphasize goals, strategies, obstacles, personal motivation and teamwork. So if sports has such a strong hold over us, who influences the business of sports?  Do we even understand the power of influence? Or more specifically, what influences the business of sports? Score a goal.
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 12, 2013
    [Business, Facebook] Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read!
    If you’re in business, you already know you have competition and that you need to focus on what you offer that is better or different if you are going to attract a customer’s attention. If this is not appropriate for your business, personalize the post with a quotation or a testimonial from a customer.
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 3, 2013
    [Business, Facebook] 5 Tips On Finding Your Next Customer
    According to a May 2012 survey by Constant Contact, over three-quarters of small businesses agree on their primary goal: attracting new customers. Unfortunately, a more troubling statistic shows that many small business owners are missing out  on a vital opportunity. This perception needs to change. It’s cheap. It builds community.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 15, 2014
    [Business, Facebook] How to Create a Unique Social Hotel Experience
    Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the hospitality industry are using social media. Twitter | Facebook | Google+ | LinkedIn | Pinterest |. How to Create a Unique Social Hotel Experience by Debbie Miller - Maximize Social Business. Author information. Debbie Miller.
  • WRITTENT  |  MONDAY, MAY 12, 2014
    [Business, Facebook] Why Storytelling Matters: a Data-Driven Explanation
    To learn more, check out How B2B Brand Storytelling Can Benefit Your Business. While Proclamation wasn’t a startup, they effectively conquered a problem that’s familiar to many small businesses; the need to build engagement from the ground-up on an extremely limited budget.  . Image source. Why this Approach Matters. Image source.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 6, 2014
    [Business, Facebook] 7 Ways social media has changed leadership
    When I was in graduate school, I took what I thought was going to be a “filler” type of class in Business Leadership. Today, anybody with a computer can start a business. What does the future look like for weak-link leadership? 4) Does the speed of business provide a mandate for kings instead of leaders?
  • WINDMILL NETWORKING  |  TUESDAY, JULY 28, 2015
    [Business, Facebook] 7 Questions to Help Create Healthy Employee Engagement
    When he’s not helping business-makers navigate through complex marketing challenges, Joseph enjoys reading, working out and traveling just about anywhere…anywhere you can get a digital signal, that is. Twitter | Facebook | Google+ | LinkedIn |. Questions to Help Create Healthy Employee Engagement by Joe Ruiz - Maximize Social Business.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 16, 2011
    [Business, Facebook] 7 Ways to Format Blogs to Engage Readers’ Brains
    opportunities to engage readers) of your business blog post? The call to action is what gets you business results and turns readers into clients. The human mind doesn’t like unfinished business, we want answers. 3. Share this on Facebook. What are the two most important parts (a.k.a. The call to action. How? 1.
  • GREAT B2B MARKETING  |  TUESDAY, JANUARY 6, 2015
    [Business, Facebook] B2B Sales and Marketing Trends for 2015
    As Casey Szulc of Inc.com reported, “…89% of businesses who carry out any form of attribution say it had a positive impact on their business.”. The social sites that used to be mostly promotion-free (LinkedIn, Facebook, Twitter) are now inundated with paid promotion. You can read the full report here.
  • EMAGINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Business, Facebook] Why Your B2B Can’t Ignore Google+ Any Longer
    The giants like Facebook, Twitter, and LinkedIn have trumped social media priority for many marketing departments. Additionally, those companies that have a Google+ business page are not taking full advantage of the platform and all of its benefits. Google+ is one of the most under utilized social media networks in the B2B space.
  • HUBSPOT  |  THURSDAY, MAY 24, 2012
    [Business, Facebook] 20 Revealing Stats, Charts, and Graphs Every Marketer Should Know
    Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages. 57% of the respondents in HubSpot's State of Inbound Marketing study reported that they have acquired a customer through their company blog, 62% through LinkedIn, 53% through Facebook, and 44% through Twitter. Why, you ask?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 18, 2015
    [Business, Facebook] Big data for marketing? You ain’t seen nothing yet.
    As the technology becomes cheaper, security firms may even offer free monitoring to small businesses because of the value of the data they are able to collect and monetize separately. Note beacon technology from firms like Facebook, if adopted, could accomplish something similar). 3. Data consolidators are big business today.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 11, 2013
    [Business, Facebook] 9 Internet Trends Charts You Need To See
    Key Consideration:  there will be tremendous business impact from the economic growth in China, India and other countries like Brazil and Russia. Key Consideration:  Like content, technology and innovation will become key differentiators for all kinds of business. Key Consideration:  Who is out there trying to disrupt your business?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 1, 2015
    [Business, Facebook] The 10 Capabilities CMOs Look for When it Comes to Creating a Modern Marketing Organization
    The unprecedented popularity of social media platforms such as Facebook, LinkedIn, Twitter, Instagram and Pinterest over the past five years has had a significant impact on the marketing plans of most companies. It requires funding that spans business units, marketing and IT. 9. Customer Insights. Digital Marketing. Social Media.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 1, 2010
    [Business, Facebook] How Much Time Should You Spend in Social Media?
    That doesn’t mean that YOU do not have to spend all of YOUR day on the likes of LinkedIn, Twitter, and Facebook! Related Stories 5 Reasons Your Business Should be Sponsoring Social Media Events 5 Common LinkedIn Fallacies and Why You Shouldn't Believe Them Yes, Mom, I Really AM a Professional Social Media Consultant.
  • SAZBEAN  |  SATURDAY, JUNE 23, 2012
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of June 23, 2012
    Here are the top Internet strategy, marketing and technology links for the week of June 23, 2012… Does big data mean big risks for businesses? Ways to Gamify Your Facebook Marketing  (Mashable!). Easy Ways to Boost Site Traffic with Facebook  (Mashable!). GigaOM). What’s the “Right” Kind of  Blog Traffic?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Business, Facebook] Jay Baer Exposes 4 Common B2B Social Media Mistakes
    If people are already chatting away about your brand on Facebook, Twitter and LinkedIn, there’s less need to spark conversation. Jay Baer Exposes 4 Common B2B Social Media Mistakes is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Facebook. Assuming Too Much About Your Customers.
  • HALEY MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Business, Facebook] The Psychology of Social Media: How Your Staffing Firm Can Use Dopamine To Its Advantage
    Dopamine is released at the anticipation of getting that like; for example, your brain begins to release the chemical when it sees your phone screen light up after you just posted a picture on Facebook. Likes aren’t only for Facebook. You don’t have to be a neuroscientist to understand how the human brain reacts to stimuli.
  • SAZBEAN  |  MONDAY, MAY 9, 2011
    [Business, Facebook] Caution! What value message are you sending with Groupon?
    Social discounting sites like GroupOn , Living Social , Facebook deals, etc. Consumers love a great deal and businesses get more traffic. Before you decide to use one of these sites to drive short term traffic to your business, you should consider some of the long term effects… Degrading Value. are all the rage. Maybe.
  • WRITING ON THE WEB  |  MONDAY, JUNE 13, 2011
    [Business, Facebook] How to Make Content More Engaging: 10 Tips
    Here is a summary of what other content marketers think about this important question: Just as there is no single definition of engagement, there is no single way to engage with your audience: Focus on what is important to your ideal reader, which is often different than what is important to your business. Share this on Facebook.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 14, 2012
    [Business, Facebook] Is Instagram's New Pinterest-Like Web Platform Worth Your Time?
    The layout of profile pages makes it obvious that Instagram and Facebook are related -- remember, Facebook acquired Instagram a little less than a year ago. Similar to Facebook’s cover photo, the profile displays a large banner at the top, populated by a sleek grid of the user’s photos, softly transitioning from one to another.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 9, 2015
    [Business, Facebook] You’re Doing It Wrong – Stop Making These B2B Social Media Mistakes
    Did you hear that Instagram now has edged out Twitter in active users or that Facebook and Pinterest can send more referral traffic to your website than any other network? What works on Twitter doesn’t work on Linkedin or Facebook. Please stop using more than three hashtags per tweet or one per Facebook/Google+ post.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 18, 2014
    [Business, Facebook] 2015 : The Influencer Marketing in the Digital Age
    Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | 2015 : The Influencer Marketing in the Digital Age by Raymond Morin - Maximize Social Business. The accelerating way of change to the new social science of marketing In recent years, the concept of influence in social media marketing has evolved very quickly.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 21, 2015
    [Business, Facebook] Social Media Influence Marketing: Why Include Blogs
    Twitter | Facebook | Google+ | LinkedIn |. Social Media Influence Marketing: Why Include Blogs by Raymond Morin - Maximize Social Business. With over 350 blog posts shared every minute through social networks, and nearly 200 million blogs in the world, the blogosphere is both an inexhaustible […]. Author information.
  • VIEWPOINT  |  TUESDAY, OCTOBER 1, 2013
    [Business, Facebook] PowerViews with Ardath Albee: Sales Reps Need to Get ‘Content CliffsNotes’
    Social selling is all about nurturing, because every time you come into contact with a prospect—via Facebook, Twitter, LinkedIn or some other social media — you have to nurture the relationship. She says it’s not just about creating content and putting it out there; it’s about creating content that helps people do business. Stay Tuned.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 10, 2013
    [Business, Facebook] Content Quality vs. Content Quantity – The Great Content Debate
    Every business struggles with this question. But we have to do all this at a scale that impacts the business. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Content quality vs. content quantity. How How much content is enough?
  • SYNECORE  |  THURSDAY, FEBRUARY 28, 2013
    [Business, Facebook] Real-Time Content Marketing and What SMBs Can Learn from Oreo
    In the past few weeks, businesses have been stepping up their real-time marketing game, using a succession of televised Sunday mega events (Super Bowl, Grammys, Oscars) and holidays as public points of interest to which they can relate their brands in real-time. It refers to the speed at which content hits the market. Anyway, here we are.
  • SAZBEAN  |  SATURDAY, JULY 30, 2011
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of July 29, 2011
    Why Dependability Is the Most Important Quality for Businesses  (Mashable!). America’s 25 Most “Social&# Cities  (Business Insider). How To Plan Different Facebook And Twitter Strategies  (All Facebook). Social Media Gets Mixed Reviews From Small Business  (Marketing Profs). Social Times).
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 1, 2010
    [Business, Facebook] Why Most Executives Should Stay Clear of Social Media
    Naturally, this otherwise excellent talk began with the Ritual Shaming of the people in the room brave enough to admit they didn’t have a professional Facebook account, don’t really understand Foursquare, are only dimly aware of Google Buzz and can’t, honestly, see the point of Twitter. Steve Jobs gets it but seems unable to be polite.
  • JUNTA 42  |  SATURDAY, JANUARY 30, 2016
    [Business, Facebook] This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic
    Next, we ponder the thinking behind IBM’s purchase of Ustream and the formation of a cloud business unit. Robert and I agree that content marketing is about driving business growth, not a myopic focus on viral content, as Higginson suggests. Could this be part of a marketing technology play? This week’s show. Sponsor (39:47).
  • EMAGINE B2B BLOG  |  TUESDAY, SEPTEMBER 3, 2013
    [Business, Facebook] B2B and Social Media: How to Choose the Right Platform
    We found our clients seem to gravitate most to LinkedIn, Twitter, YouTube, SlideShare, Blogs (yes, that is social media) and Facebook. The most common discussion I have heard is the debate between Facebook and LinkedIn for B2B. There is certainly merit to having both a LinkedIn business presence AND a Facebook presence.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JUNE 26, 2009
    [Business, Facebook] Marketing strategy & social media: Some rationality, PLEASE!
    If you're selling fertilizer to farmers in Lake County Wisconsin, you will probably benefit from a billboard along the interstate more than an account on Facebook. My local family-run homebuilder is going out of business because of this recession and could give a rat's patooty about social media. Businesses who live by couponing - yes.
  • MI6 MARKETING AGENCY  |  SATURDAY, JULY 23, 2016
    [Business, Facebook] Mi6 Agency’s Top Charts for July 2016
    They’ll never become a technology company but maybe they should engage and learn from technology companies about things like: business model design, developing and keeping talent and the ways they innovate and build a strong culture. Two charts will be featured each week with some insights and thoughts from the author. Week of July 4th.
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 18, 2013
    [Business, Facebook] What Do You Do If Your Boss Doesn’t Get Social Media?
    The proof is in the pudding, so you have to prove how social media gets results with Comments on your Blog , Impressions on a LinkedIn Company Page , Likes on a Facebook Company Page , and/or Followers and Conversations on Twitter. Create a Facebook company page. Just do it. Ramp up your LinkedIn profile. So do it!, sell it!,
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 21, 2013
    [Business, Facebook] Driving Engagement through Social Media for Healthcare Providers
    Platforms like Facebook and Twitter let patients have conversations with real doctors and healthcare workers, and the ability to share such conversations help spark interest and get more people involved. Social networks give businesses a place to be innovative. And more and more healthcare marketers are getting up to speed.
  • CLIENT BRIDGE  |  FRIDAY, SEPTEMBER 7, 2012
    [Business, Facebook] INFOGRAPHIC: Why Invest in Social Media Marketing?
    billion pieces of content are shared on Facebook. Social media is an easy, fast and cheap way to promote your business. Every week, 5.3 From Socialkia, here's an infographic that shows why social media is so important and effective for marketers. View Original Article
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 24, 2016
    [Business, Facebook] Social Selling 2016: Top 100 Influencers and Brands
    Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. Tim Hughes  – UK Business Development Director at Oracle. Small Business Trends.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 31, 2011
    [Business, Facebook] A glimpse of the next generation of social media entrepreneurs
    What’s the business model? They asked questions such as was it preplanned, and what were the business and marketing strategies behind it? The last third of the trimester, these kids are exploring social media, including specific social networks like Facebook and Twitter, how they are changing, and how they are used by business.
  • STORIES THAT SELL  |  TUESDAY, OCTOBER 1, 2013
    [Business, Facebook] How Customer Case Studies Drive Traffic to Company Sites
    LinkedIn and Facebook. also learned the company mentions its customer successes on LinkedIn and Facebook. For marketing to existing fans, PostcardMania posts teasers to its success stories on Facebook. A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create.
  • SAZBEAN  |  MONDAY, MARCH 7, 2011
    [Business, Facebook] Review: Sprout Social for Social Media Management & Measurement
    Social media management and measurement can be some of the most difficult tasks for any business. Moreso for small businesses which may have difficulty finding tools that give enough information at an affordable price. If you use Twitter, Facebook and LinkedIn, Sprout Social can provide some very valuable measurements and insights.
  • LEADERSHIP  |  WEDNESDAY, OCTOBER 16, 2013
    [Business, Facebook] Why You Can’t Write Off Email Marketing—It Beats Social Media
    Take a look at these statistics and reasons why email should still be a priority in your overall B2B marketing strategy: A recent study by Custora shows that Email has nearly 3 times as many users as Facebook and Twitter combined. More and more businesses are equipping staff with smart phones across all levels of the corporate domain.
  • CONTENT MARKETING TODAY  |  TUESDAY, MARCH 27, 2012
    [Business, Facebook] Great Content Marketing Ideas for Using Google Plus
    Unlike Dell, “Wired” produces content as its core business; but like Dell, it has invested time and resources in its Google+ brand page and has quickly built a large following. In contrast, posting too many updates on Facebook is a common reason for people deciding to ditch friends and brands from their newsfeeds.
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Business, Facebook] BuzzFeed, The New York Times & The Huffington Post: Which Popular Media Sites Succeed With Certain Audiences? [New Data]
    Which domains have the most engaged audiences in five verticals: women, politics, business/finance, science, and technology? Additional findings revealed: The Huffington Post had the second most shared article in the business/finance vertical. In total, these articles earned more than 58 million social shares. politics and science).
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 16, 2013
    [Business, Facebook] Don’t Be a Data Creep: Use Data to Add Value
    First, while searching for barstools, I visited this page on the Crate&Barrel website: Next, I was distracted by Facebook, and navigated away from the site. Crate&Barrel, however, used retargeting ads on Facebook to remind me about my potential purchase:  . Facebook Lookalike and Custom Audiences. Retargeting Ads.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Business, Facebook] Digital Marketing – What Are The Top Goals And Challenges?
    The second biggest challenge was “executing consistent digital campaigns that drive business outcomes.” The main challenge cited by their study of marketing leaders showed that tying marketing results to the larger business was a top priority. So personalization is relevant across the buyer journey, not just after the sale.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, OCTOBER 10, 2011
    [Business, Facebook] Beanstalk Data Adds Service to the Marketing Automation Recipe
    Nothing wrong with that; Beanstalk is targeted at small to mid-size businesses for whom basic is just fine. Campaign steps do support an unusual variety of output formats, including email, list exports, text messages, Facebook posts, digital printing, call center, and Web posts to external systems. Anyway, back to BeanStalk.
  • WINDMILL NETWORKING  |  MONDAY, JULY 23, 2012
    [Business, Facebook] Who are the Top 15 Thought Leaders in Social Media Today?
    An interesting conversation in my Social Media Strategies for Business LinkedIn Group , which you should all join if you haven’t already, led to the list which I am going to publish below. Brian Solis – Brian is the prolific author of Engage! , The End of Business As Usual , and Putting the Public Back in Public Relations.
  • SAZBEAN  |  SATURDAY, MARCH 23, 2013
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of March 23, 2013
    Forrester) Top 10 Marketing Mistakes, and How to Correct Them (Part 2 of 3)  (Marketing Profs) Use Content Marketing to Grow Your Company Beyond Being a Me-Me-Me Brand  (Top Rank Blog) The Truth About Bounce Rate: Why Context Matters  (Search Engine Watch). News & Notes
  • SAZBEAN  |  SATURDAY, DECEMBER 17, 2011
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of December 17, 2011
    The New, New Twitter and What It Means to You and Your Business (Brian Solis). How to Increase Facebook Engagement Using Custom Page Tabs  (Mashable!). Lessons from Successful Networkers (Harvard Business Review). Facebook Campaign Management For Small Business Just Got Easier (Social Media Explorer). ProBlogger).
  • SAZBEAN  |  SATURDAY, SEPTEMBER 3, 2011
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of September 4, 2011
    How To Use A Personal Facebook Profile For Business  (All Facebook). How To Connect Your Message With People On Facebook  (All Facebook). Benefits of Having a Website for Your Small Business  (Small Biz Trends). Is Your Social Business Prepared? People Are the Puck  (Harvard Business Review).
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 4, 2015
    [Business, Facebook] Employers: Guidance to Refine Social Media Policies, Part 2
    Update Regarding Facebook “Likes” And […]. Facebook | Google+ | LinkedIn |. Employers: Guidance to Refine Social Media Policies, Part 2 by James Wu - Maximize Social Business. Before getting there, an important decision from a the United States Court of Appeals for the Second Circuit deserves some attention.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 27, 2013
    [Business, Facebook] 26 Outstanding LinkedIn Tips and Tactics
    Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. 13 Things You Never Knew You Could Do On LinkedIn by Business Insider. Lessons from HubSpot’s LinkedIn Company Page by Business Insider. Marketing with LinkedIn.
  • HUBSPOT  |  THURSDAY, MAY 26, 2016
    [Business, Facebook] 9 Questions to Ask Before Creating Another Social Media Account
    For example, 72% of adult internet users are on Facebook, while only 25% are on LinkedIn, according to Pew Research Center. Creating a new account should be to drive a business need, not to create one from scratch. 3) Do I have the time required to build an account? or even last month. Sound familiar? We've got a feeling it'll help.
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Business, Facebook] 7 Brilliant Video Marketing Campaigns You'll Actually Enjoy Watching
    Examples of Brilliant Video Marketing Campaigns. 1) Progressive's Small Business Tips. Expertly crafted by the brand storytellers at Arnold Boston , the Small Business Big Dreams series presented by Progressive is a perfect example of human, value-driven video marketing. Riddle me this -- why do people buy quarter-inch drill bits?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Business, Facebook] 20 Ways to Increase Content Visibility on the Top 4 Social Networks
    To help make your content stand out , we've come up with a list of 20 tips for increasing content visibility on the top four social networks: Facebook, Twitter, LinkedIn, and Google+. How to Increase Content Visibility on Facebook. 1. Offer exclusive content only available to Facebook fans. Experiment with Facebook ads.
  • HUBSPOT  |  THURSDAY, JUNE 3, 2010
    [Business, Facebook] Must Watch: 12 Awesome Social Media Tutorials
    This post focuses on Twitter, LinkedIn and Facebook, which are the three networks I reccommend everyone setup for themselves and/or their business. How to Use Twitter for Business If you're still wondering how to best use for Twitter for your businesses, this Howcast video does a great job at explaining the basics of getting started.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 4, 2012
    [Business, Facebook] When employees go wild on social media
    At each stage of our technological evolution, business leaders have had to adapt and adopt. Businesses are going to have to learn to deal with it, as they always have. A good question from one of my students: During the lecture you touched on the topic of “control” in social media. ”  : ). ” The evolution.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 21, 2012
    [Business, Facebook] Hello It’s Me …. Again
    From changes in Google Local to roughly a gazillion changes in the post-IPO Facebook to, well, you name it, it’s like waking up one morning and recognizing that your kids have changed seemingly overnight. That constant is the inability of businesses to get the correction attribution of online efforts to bottom line results.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 31, 2012
    [Business, Facebook] The Top 20 Twitter Clients being Used in 2012
    I recently changed my main Twitter client (more information on that below) and decided to create a new LinkedIn Poll for Groups  in my Social Media Strategies for Business LinkedIn Group  to find out what others use. asked my 2,500 group members: What Twitter client do you use for business ? SproutSocial. twitter.com/cibostudios/st….
  • SYNECORE  |  TUESDAY, JUNE 23, 2015
    [Business, Facebook] 4 Tips to Create an About Us Page that Converts
    It gives your business a chance to break down the facade of anonymity of the Internet and show it’s human side. It’s also the first place a potential customer looks to decide whether or not to take your business seriously. However, it is critical that your business has one and keeps it updated on a regular basis.
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