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  • STORIES THAT SELL  |  TUESDAY, OCTOBER 1, 2013
    [Business, Facebook] How Customer Case Studies Drive Traffic to Company Sites
    LinkedIn and Facebook. also learned the company mentions its customer successes on LinkedIn and Facebook. For marketing to existing fans, PostcardMania posts teasers to its success stories on Facebook. A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create.
  • CONVERSIONATION  |  FRIDAY, MAY 27, 2011
    [Business, Facebook] The Perception of Social Media Marketing: it’s a Free Lunch
    The company even established that the number of businesses with a social media policy in Belgium has ceased to grow! The social media marketing hype is bad for business…. It’s the task of businesses and marketers to learn, try and inform themselves if they are serious about their business and customers. Certainly not!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 13, 2013
    [Business, Facebook] 3 Email Strategies to Engage Subscribers and Impact Marketing Results
    But just like a Twitter or Facebook user can “block” requests and content from popping up in their feeds, it’s that easy to unsubscribe, add to spam, and vanquish communication from anyone who doesn’t warrant inbox space. by Amanda Batista | Tweet this. And once you’re entered spamdom, it’s virtually impossible to get out. Not likely. 3.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 3, 2015
    [Business, Facebook] How YouTube Red Affects Your Brand
    Twitter | Facebook | LinkedIn |. How YouTube Red Affects Your Brand by Jayson Duncan - Maximize Social Business. Last week YouTube launched a new service called YouTube Red; which allows subscribers to watch YouTube without having to watch any ads.  Author information. Jayson Duncan. He has created videos for Fortune 50 companies.
  • SYNECORE  |  WEDNESDAY, DECEMBER 19, 2012
    [Business, Facebook] How to Use Content Marketing to Convey Your Brand Message
    With only 10 employees (including Wendy), WWD is a firm believer that all small business websites should be built using the HTML5 markup language with responsive web design (RWD). Wendy has already built WWD’s site using HTML5/RWD and set up profiles on the major social media platforms relevant to her business. Here’s a quick example.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 5, 2015
    [Business, Facebook] Oracle Cross-Channel Marketing: Build Adaptive Customer Experiences
    Only 12% of marketers believe their marketing is real-time enough to drive adequate business results. Social Advertising : A new integration between Oracle Cross-Channel Marketing and Oracle Social Marketing allows marketers to leverage Program to run social ads using Facebook Custom Audiences. Event Switches.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 4, 2012
    [Business, Facebook] Your 2012 Marketing Plan: Tell Me What to Do
    The marketing stage — even for small businesses — will be more global. Isn’t ironic that companies like Facebook and Google are collecting so much information about us to presumably make our decision-making more streamlined and efficient? There’s a business opportunity in there somewhere, isn’t there?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Business, Facebook] 10 Data, Cloud, and Social Takeaways From Oracle OpenWorld 2013
    At each keynote we heard from some of the biggest, global companies with unique business models, each telling a story about how data, cloud, and social are helping the way their company does business. With more than 60,000 attendees, the event highlighted session content relevant to every line of business title. – Oracle.
  • HUBSPOT  |  THURSDAY, MARCH 29, 2012
    [Business, Facebook] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
    We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. If you decide after reading this post that Pinterest might be a good fit for your business, reference this ebook about how to use Pinterest for business. Great.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 16, 2015
    [Business, Facebook] When Social Media Influence Marketing Becomes the Brand
    Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | When Social Media Influence Marketing Becomes the Brand by Raymond Morin - Maximize Social Business. Last fall, a young graduate of ISCOM in Paris asked me to help for writing her thesis on the phenomenon of influence in social media. Social Media Influence
  • SAZBEAN  |  SATURDAY, FEBRUARY 9, 2013
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of February 9, 2013
    eConsultancy). News & Notes
  • HUBSPOT  |  TUESDAY, NOVEMBER 3, 2015
    [Business, Facebook] How to Use Google AdWords: A Beginner’s Guide to PPC Advertising [Free Ebook]
    Do you have engaging tweets and Facebook posts going out at optimal times? In fact, when done correctly, businesses generally make an average of $2 in revenue for every $1 they spend on AdWords, according to Google. “It’s the content that matters, not the format or path to it. Did you send a well-segmented email? What about ads?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 21, 2014
    [Business, Facebook] What NOT Having Lunch with Ellen DeGeneres Taught Me About Social Media
    love Facebook. Whether it’s on the Marketo Twitter channel or on our Facebook page , we do our best to engage/reply to those who engage with us. For Marketo, social media is a lead generation machine.   In fact, we’ve found that overall, Facebook is our biggest social media channel for lead generation. Not a Facebook comment.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 30, 2014
    [Business, Facebook] SEO’s Biggest Changes in 2014 – What Went Down?
    Facebook drops Bing : The social network giant dropped Bing from within their search results. Previously Facebook would allow you to search on the web (using Bing) as well as within Facebook. How did all these SEO changes affect your business in 2014? SEO is an ever-changing industry and 2014 was no exception. Yahoo!
  • B2B LEAD BLOG  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Business, Facebook] Content Marketing – Are You Getting 35 million Inbound Leads?
    B2B lead generation and lead flow are critical to your business. And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right. What’s working for HubSpot itself is its incredible, 100% staff-based content marketing machine. Just build it. Share and Enjoy.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 15, 2015
    [Business, Facebook] CMOs: Stop Believing These Digital Marketing Myths
    B2B companies should focus more on LinkedIn, Twitter and Facebook, while B2C companies are better served on Instagram and Pinterest. . 6. Negative Negative Comments On Social Are Bad For Business. But you can turn it into a useful source of information and goodwill for your business.” SEO Can Be Set It And Forget It.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 20, 2015
    [Business, Facebook] A Detailed Guide to Using Slideshare Analytics
    Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | A Detailed Guide to Using Slideshare Analytics by Ann Smarty - Maximize Social Business. Slideshare has become a staple of content creation in recent years. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 11, 2010
    [Business, Facebook] Is digital marketing becoming location, location, location?
    Now, I have to decide whether I want to be old school or whether I check in with Facebook or Yelp. All joking aside, however, as an Internet marketer or just an SMB (small and medium business) trying to figure out how to capitalize on this growing trend, this location-based marketing field has become quite crowded quite quickly.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 5, 2015
    [Business, Facebook] Social Media Secrets To Build Your Personal Brand
    Brands used to be just for businesses. Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. To be in business today, our most important job is to be head marketer for the brand called You. But then the internet happened. Titles matter. Bullets
  • MARKETRI  |  FRIDAY, AUGUST 3, 2012
    [Business, Facebook] 5 Ideas B2B Firms Can Use to Prepare for A Mobile Future
    Whether I want to find a good restaurant in my area, catch up with friends on Facebook, or keep up with client needs on the go -- there's so much of my life in that little device! In the age of social search, a Facebook presence has become increasingly important. I don't know how I ever lived without my smartphone.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Business, Facebook] 12 Ideas to Ignite Your Content NOW
    When I help businesses with their social media strategy, half of them do not have social sharing buttons on their website – even very large companies! When your customers share positive opinions and experiences on social media, it increases your credibility among potential customers in a way you, as a business, can never accomplish alone.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 1, 2015
    [Business, Facebook] Students Were Forced to Write BuzzFeed Click-bait For Grades. What Happened Next Will Rock Your World!
    By Scott Cowley, {grow} Community Member Last year, I blocked BuzzFeed and similar sites from appearing in my Facebook News Feed, partly because I found myself too often engrossed in literary gems like “ 22 Signs You Are A Sign.” appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. And I’m glad I did.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 15, 2013
    [Business, Facebook] Three dazzling examples that turned online influence into offline results
    There has been a lot of talk about finding powerful word of mouth influencers who can help your business. For some businesses, I have been designated as an “influencer.” ”  Tragically, none of these businesses sell beer, cars, or bacon, but that’s another story. In fact, I won’t even open the email.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 20, 2014
    [Business, Facebook] Jill Rowley on the hurdles and opportunities for social selling
    It’s not the first questionable HR move Oracle has made and the world is better now that Jill is being unleashed as she starts her own social sales consulting business. Be sure to follow Jill as she starts her new business at  www.jillrowley.com. Be sure to follow Jill as she starts her new business at www.jillrowley.com.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 19, 2013
    [Business, Facebook] Feed the beast: 7 practical tips to improve your blog’s search ranking
    billion monthly searches , Google search results are still very important for your business.  Twitter details, Facebook page, contact page, recent posts, etc) saving you a lot of time. billion monthly searches, Google search results are still very important for your business.  By Ian Cleary, {grow} Contributing Columnist.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 11, 2011
    [Business, Facebook] 5 Ways to Get More LinkedIn Company Followers
    It could be the 10 top Groups in your industry or a how-to article about growing your business using LinkedIn. 2. Email is still the preferred communication medium for most businesses, so don’t miss the opportunity to include a link to your LinkedIn company page at the end of each message. Post it on Facebook too.
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 6, 2011
    [Business, Facebook] The Future of Pharma Marketing: The Game Changer (Part 2)
    Game Changer: Facebook Tells Pharma Brands They Must Allow Comments by August 15, 2011. Facebook’s dramatic move to engage pharma. Facebook told pharmaceutical companies as of August 15, they will no longer be able to disable the comment feature on their Facebook pages. Facebook is the Internet.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 29, 2011
    [Business, Facebook] 5 Steps To Get Your Social Media Game On
    would start with LinkedIn, Facebook and Twitter and complete your profiles to 100% of their potential. Here are my profiles on Twitter ,  LinkedIn ,  Facebook. . One of the first big lessons I learned was that there is a  Myth of Business vs. Personal Profiles in Social Media. Don’t worry, you are not alone. Step 5: Soar!
  • WINDMILL NETWORKING  |  THURSDAY, MAY 21, 2015
    [Business, Facebook] Social Media Influence Marketing: Why Include Blogs
    Twitter | Facebook | Google+ | LinkedIn |. Social Media Influence Marketing: Why Include Blogs by Raymond Morin - Maximize Social Business. With over 350 blog posts shared every minute through social networks, and nearly 200 million blogs in the world, the blogosphere is both an inexhaustible […]. Author information.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 9, 2015
    [Business, Facebook] Are Salespeople Overlooking Video?
    Craig has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager, division sales manager, national sales manager, district manager, and as a business owner. He is the managing partner of Adaptive Business Services in Boise, Idaho which owns and operates NetWorks! Social Sales
  • HUBSPOT  |  THURSDAY, MAY 24, 2012
    [Business, Facebook] 20 Revealing Stats, Charts, and Graphs Every Marketer Should Know
    Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages. 57% of the respondents in HubSpot's State of Inbound Marketing study reported that they have acquired a customer through their company blog, 62% through LinkedIn, 53% through Facebook, and 44% through Twitter. Why, you ask?
  • SAZBEAN  |  FRIDAY, SEPTEMBER 9, 2011
    [Business, Facebook] How Social Media Overtook Legacy Media
    How the Switch to New Media Impacted Business. Nowhere is the transformation from Legacy Media to New Media more apparent than in the business card. Wright, an attorney from Wapello, Iowa had a set of business cards made to advertise his services. And what a microcosm of the evolution of business and business cards.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2012
    [Business, Facebook] 2 Recent Reports Show Mobile Ads And Apps Are Hot!
    One of my “no-brainer” marketing predictions for 2012 was that mobile advertising and app development would begin to take up more than the meager 1% or less of marketing spend as  reported by businesses in 2011. They also reported that the decreases in time spent on the web was due to less time spent on Facebook. Mobile
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 24, 2015
    [Business, Facebook] What Causes People To Click On Social Media?
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | What Causes People To Click On Social Media? by Wade Harman - Maximize Social Business. The brain is a wondrous piece of work. Have you ever done something without thinking about it? Have you ever said something out loud that you were thinking in your head? Sure you have.
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 14, 2014
    [Business, Facebook] How Should B2B’s Spend PPC Dollars?
    To overcome these challenges businesses must understand that some ad networks are inherently better for lead generation. It allows you to reach an audience that you know is interested in your business. Simply put, advertisers know their audience uses Google and that bidding on valuable keywords is good for business. Remarketing.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 7, 2014
    [Business, Facebook] Is This The Year Of Big Data For Marketing?
    The “Internet of Things” will allow us all to become smarter marketers. I do not believe it will impact only consumer-based businesses as logistics, partner ecosystems, sales relationships and product development – all can be improved with better insights and connectivity. More about the insights than the technology. Strategy
  • SAZBEAN  |  MONDAY, DECEMBER 22, 2014
    [Business, Facebook] Avoid Sites That Sell Followers
    It’s a practice as old as business but when it comes to the social media game, paying to play just doesn’t cut it. Buying followers from “businesses” outside of Facebook, Twitter, et al. Cross post between accounts by posting an Instagram photo to your Facebook page. will not get you the results you desire.
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Business, Facebook] CMOs: Watch Out For These 6 Things in 2014
    This movement “empowers providers, peers and ‘consumers’ alike to directly interact, do business or engage in transactions” (think AirBnB). There’s an opportunity here to create partnerships “that can enhance existing business and brand initiatives or create entirely new ones.” ” 2.
  • WEBBIQUITY  |  MONDAY, DECEMBER 17, 2012
    [Business, Facebook] 17 Tragically Common Copywriting Mistakes to Avoid
    Consider the following two examples: Facebook is on a roll. Facebook now has more than one billion users. It’s hard to imagine any competitor overtaking Facebook. Facebook is on a roll. With more than 80% of b2b and high-value consumer purchasing decisions now starting with online research, content marketing is hot.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 27, 2011
    [Business, Facebook] 12 Internet Trends You Need To Know From Mary Meeker
    If you don’t know Kleiner Perkins, they’ve invested in some companies you may have heard of…like Facebook, Twitter, Spotify, LegalZoom and Groupon. Apple, Facebook, Google and Amazon take the top spots in market capitalization but China’s Baidu and Tencent and Yahoo! Summit. Globalization Continues. While U.S.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Business, Facebook] Social Media Marketing Tools For B2B Marketers
    For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. It’s easy to find out how many Twitter followers or Facebook fans you have – but when you can just buy 1,000 followers for 30 bucks does this really mean anything? This is the problem that we set out to solve in mid 2011.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 25, 2016
    [Business, Facebook] Five simple ideas to cut your blogging time in half
    Then I realized how many great business benefits I was realizing through the blog and decided I better get serious about it! asked my friends on Facebook. suggested that content marketing was not going to be sustainable for some businesses. asked my friends on Facebook. In fact, you can cut your blogging time in half! 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 16, 2014
    [Business, Facebook] 6 Personal best practices for content creation success
    Between my podcasting compadre Tom Webster and myself, we have written six books, more than 2,000 blog posts, recorded about 500 podcasts, posted more than 80,000 tweets, 4,000 Facebook posts, and 200 videos. The book Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time. We have made mistakes. Ready?
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 18, 2015
    [Business, Facebook] The 5 Hottest Chinese Social Media Trends for 2015
    The mainland population in China is prohibited by censorship laws from using the dominate social networks of other countries such as Facebook, and Google+. Twitter | Facebook | LinkedIn |. The 5 Hottest Chinese Social Media Trends for 2015 by Olivier Verot - Maximize Social Business. In fact, among the 668 […].
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 14, 2015
    [Business, Facebook] What Were The Most Effective B2B Marketing Tactics of 2015?
    “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. I’ve applied this as I’ve launched my own business. Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year.
  • SYNECORE  |  MONDAY, JANUARY 20, 2014
    [Business, Facebook] Free and Paid Ways to Promote Your Blog
    You return to the office the next morning to find your epic blog has but one share on Facebook and two tweets. Facebook, Twitter, LinkedIn, Google+, etc.) on the “framework” of your blog as well as at the top of bottom of each article. Here at SyneCore, we love posting our content on Social Media Today and Business 2 Community.
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [Business, Facebook] 3 Demand Generation Dangers in a B2B Blog Redesign
    If not, you have broken links and you are officially losing business. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. A big part of lead gen is content, and the simplest content machine on the web is a blog. Maybe not.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 15, 2014
    [Business, Facebook] How to Create a Unique Social Hotel Experience
    Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the hospitality industry are using social media. Twitter | Facebook | Google+ | LinkedIn | Pinterest |. How to Create a Unique Social Hotel Experience by Debbie Miller - Maximize Social Business. Author information. Debbie Miller.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 14, 2012
    [Business, Facebook] Is Instagram's New Pinterest-Like Web Platform Worth Your Time?
    The layout of profile pages makes it obvious that Instagram and Facebook are related -- remember, Facebook acquired Instagram a little less than a year ago. Similar to Facebook’s cover photo, the profile displays a large banner at the top, populated by a sleek grid of the user’s photos, softly transitioning from one to another.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Business, Facebook] 2 Steps to Develop Your Social Recruitment Strategy
    Twitter | Facebook | LinkedIn | 2 Steps to Develop Your Social Recruitment Strategy by Laurianne Laval - Maximize Social Business. You are already using social media to recruit new employees (if not yet follow these rules and start doing it right now) and must know the main benefits of social recruiting. Time Social Recruiting
  • HUBSPOT  |  WEDNESDAY, MAY 14, 2014
    [Business, Facebook] 8 Companies Totally Rocking Their LinkedIn Company Pages
    The percentage of clickthroughs is markedly higher than it is on Facebook, and to a degree, Twitter.". You''ll see more consumer-focused content go up on our Facebook page," explains Moye, "whereas you''ll see more business innovation, jobs, workplace stuff go up on LinkedIn. That''s obviously a different audience. Social Medi
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 19, 2014
    [Business, Facebook] Almost any brand can be Pinteresting. Here’s how!
    ” Platforms such as Facebook, Twitter, and of course Pinterest have a specific demographic of users and can be optimized accordingly. She is currently working on her PhD in Business with an emphasis on Marketing; her dissertation research is focused on Social Media. ” This story is played over and over across the globe.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Business, Facebook] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    In order, they were: Facebook. Retaining first place in both popularity and user shares was Facebook. Facebook’s users are both the most abundant and most engaged when it comes to sharing content, but no other network’s sharing percentage reflects its popularity with users. You can see the breakdown below: Facebook.
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 12, 2013
    [Business, Facebook] Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read!
    If you’re in business, you already know you have competition and that you need to focus on what you offer that is better or different if you are going to attract a customer’s attention. If this is not appropriate for your business, personalize the post with a quotation or a testimonial from a customer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Business, Facebook] 5 Big tips to make LinkedIn ads work for you
    Chances are, a portion of your business audience uses LinkedIn regularly. B2B marketers love to position the business value of their content and their solution. ” We didn’t promise profits, growth, or business efficiency, even though that is the space we were working in. Scale. Content Distribution. Use negatives.
  • HUBSPOT  |  FRIDAY, JUNE 29, 2012
    [Business, Facebook] 21 Internet Marketing Stats That Will Blow Your Mind
    Source: Track Social ) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. Tweet This Stat! 2) The click-through rate on triggered messages is 119% higher than “Business as Usual” messages. Just want to sound smart in board meetings?
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 29, 2015
    [Business, Facebook] 5 Tips for Marketing Podcasts with Social and SEO
    Twitter | Facebook | LinkedIn |. Tips for Marketing Podcasts with Social and SEO by Jonah Geil-Neufeld - Maximize Social Business. In my last post, I talked about how to share your podcast on social media. In this post, I’m […]. Author information. Jonah Geil-Neufeld. Jonah Geil-Neufeld contributes a monthly column on Podcasting.
  • JUNTA 42  |  THURSDAY, MAY 7, 2015
    [Business, Facebook] No Subscription Goal for Your Content Marketing? Prepare to Be Ignored
    As you may or may not know, I grew up in business-to-business publishing. Our fans on Facebook or our followers on Twitter should be viewed as they are – temporary subscription opportunities with whom we can try to build relationships. And the research confirms my personal findings. This has to change. million subscribers.
  • LEADER NETWORKS  |  WEDNESDAY, FEBRUARY 9, 2011
    [Business, Facebook] Spot the Winners: Three Patterns for B2B Community Success
    Pattern #2: It's Always Something But It's Never the Same The customer's problem is evergreen, but ever-changing and of business significance. Companies can and do use social media tools such as Facebook and Twitter to "take the pulse" of their customers -- with good success.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 1, 2012
    [Business, Facebook] Expert Tips for Optimizing LinkedIn for Lead Generation
    Recently I caught up with Neal and he answered some of the top questions facing businesses who are looking to optimize their presence on LinkedIn. Marketo: What are your top tips for a company to build an engaging and well optimized LinkedIn business page? It has far more potential when compared to a Facebook page.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 22, 2014
    [Business, Facebook] How To Build An Army Of Volunteer Contributors For Your Blog
    Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. Business 2 Community built an entire media company using an army of volunteer contributors. SAP Business Innovation Extends The Model. That’s right.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 1, 2012
    [Business, Facebook] The Social Media MBA: Part 9: Traditional Marketing and Technology Driving Social
    The 80’s saw the emergence of database marketing, however, chaotic databases did not provide much insight for businesses at the time. With the previous (very brief) history lesson, you can see that social media marketing is part of the natural progression of business.  TOPIC: Social Media Marketing for Business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 28, 2009
    [Business, Facebook] Warning: Social media may be hazardous to your health
    study , British firms are losing $264 million A DAY on lost productivity due to undercover activities on Facebook. Businesses are starting to look for ways to deal with the social networking problem. Tags: social media twitter ethics facebook innovation search engines Earlier in the day he had established the city he was in.
  • HUBSPOT  |  SUNDAY, JUNE 30, 2013
    [Business, Facebook] Twitter Testing Automatic In-Stream Image Previews on Twitter.com, and Other Marketing Stories of the Week
    Companies like Facebook, LinkedIn, Twitter, and Microsoft have all made some great new additions to their features to improve the social experience for their users. Facebook to Review Which Pages and Groups Can Show Ads After Complaints About Inappropriate Content, The Next Web. Marketers everywhere, rejoice! Download the ebook today!
  • SAZBEAN  |  SUNDAY, JANUARY 22, 2012
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of January 22, 2012
    Users Not Customers Will Wake You Up to the Future of Doing Business (Small Biz Trends). Study: Why Do People Use Facebook? Here are the top Internet strategy, marketing and technology links for the week of January 22, 2012…  . Maximizing Your Brand Presence on Google+  (Marketing Profs). HubSpot). Social Fresh). ProBlogger).
  • WINDMILL NETWORKING  |  TUESDAY, JULY 28, 2015
    [Business, Facebook] 7 Questions to Help Create Healthy Employee Engagement
    When he’s not helping business-makers navigate through complex marketing challenges, Joseph enjoys reading, working out and traveling just about anywhere…anywhere you can get a digital signal, that is. Twitter | Facebook | Google+ | LinkedIn |. Questions to Help Create Healthy Employee Engagement by Joe Ruiz - Maximize Social Business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 21, 2012
    [Business, Facebook] Kred tries to one-up Klout by taking influence to the masses
    So what does this mean to you ?  I see at least two interesting business applications of the new “Story” format. First, this puts some useful, free tools into the hands of small businesses and brands. One of the questions I am often  asked is, “OK we understand this marketing trend, but we’re a small business.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Business, Facebook] 10 Blogs to Bookmark: Social Marketing Edition
    You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube). Garst blogs on a range of topics, from blocking someone on Facebook to choosing the right LinkedIn profile keywords. Maximize Social Business. Check it Out: Maximize Social Business. 9. Social Media Examiner. Truly the go-to source.
  • JUNTA 42  |  SATURDAY, JANUARY 30, 2016
    [Business, Facebook] This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic
    Next, we ponder the thinking behind IBM’s purchase of Ustream and the formation of a cloud business unit. Robert and I agree that content marketing is about driving business growth, not a myopic focus on viral content, as Higginson suggests. Could this be part of a marketing technology play? This week’s show. Sponsor (39:47).
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 12, 2015
    [Business, Facebook] The Top 5 Social Media Strategies Used by Chinese Brands
    Twitter | Facebook | LinkedIn |. The Top 5 Social Media Strategies Used by Chinese Brands by Olivier Verot - Maximize Social Business. In China, the Internet has become a part of everyday life. They’re addicted to the web and modern technologies. One-third of this time is spent on Chinese social media. Author information.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 29, 2015
    [Business, Facebook] When A Friend Of A Friend Becomes My Employee
    Twitter | Facebook | LinkedIn | When A Friend Of A Friend Becomes My Employee by Laurianne Laval - Maximize Social Business. More and more companies are opening their social referral program to out of the company sources and are increasing the number of people looking for talented new recruits. Social Recruiting
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 28, 2013
    [Business, Facebook] Sunday Learning: Can Humans Fly Like Birds?
    TED stands for Technology, Entertainment, Design, and TED Talks cover these topics as well as science, business, development and the arts. Checkout our Facebook page for TED exclusives. Since the dawn of man, we have admired birds and wished we could fly like them. But flying by flapping wings is impossible, isn’t it? link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Business, Facebook] Social Media Case Study: How I made $47 million from my B2B blog
    helped my company get $47 million in new business through a blog-centered social sales strategy. Late in 2011, my company, AT&T, put together a new sales team to re-build business relationships with a Fortune 100 company in Atlanta. helped my company get $47 million in new business through a blog-centered social sales strategy.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 10, 2014
    [Business, Facebook] How to Handle a Crisis on Social Media
    At some point, every small business may have to deal with a public relations crisis. ” Zatzkin acts as a consultant for small businesses in need of social media assistance, including in times of crisis. Here’s a look at a few universal crisis management tips that Zatzkin says can work for every small business.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 16, 2013
    [Business, Facebook] 9 Mobile Apps Every B2B Marketer Should Try
    Evernote Business. The Evernote Business Library is your collateral arsenal that hosts company documents, projects and team-collected research. 2.  Fusing together the best of all social worlds, the app supports Facebook Chat, GoogleTalk, Skype, MSN, ICQ, AIM, Yahoo! Batista , a freelance writer, editor and content developer. As
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 29, 2015
    [Business, Facebook] Learning from Big Brand’s ‘How To’ YouTube Videos
    Twitter | Facebook | LinkedIn |. Learning from Big Brand’s ‘How To’ YouTube Videos by Jayson Duncan - Maximize Social Business. One of the best ways to learn how to succeed on YouTube is by looking at what others are doing. This […]. Author information. Jayson Duncan. Video
  • BLUE FOCUS MARKETING  |  MONDAY, MARCH 4, 2013
    [Business, Facebook] Say “Cheese” with Social
    Small businesses are realizing that social media is here to stay, and they are taking notice because becoming a social brand can help drive revenue. Rather, it’s vital for driving new business growth and remaining competitive. Many small businesses have thrived simply by using word-of-mouth to promote their products or services.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 13, 2015
    [Business, Facebook] “Plinko” Content: Zig and Zag Your Way to Brand Awareness
    At present he is responsible for various marketing and social business objectives that emerges from his twelve year-old consulting practice named Big Block Studios. Twitter | Facebook | LinkedIn | YouTube | “Plinko” Content: Zig and Zag Your Way to Brand Awareness by Justice Mitchell - Maximize Social Business.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 1, 2013
    [Business, Facebook] How to Become a Thought Leader In Your Industry
    A company with a reputation for dependability, consistency and quality services or products will win consumers'' business. Thought leadership" was coined in the 1990s in an article in Strategy+Business about industry professionals. Becoming a thought leader is harder than you think. First, let''s take a look at the origin of the term.
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Business, Facebook] How to Figure Out What Keywords Your Potential Customers are Using
    Anyone who is familiar with your business, uses your product, purchases your goods… even those who choose a competitor – those are your people. Oftentimes, the keywords a business thinks they should rank for or talk about are not the terms their customers are actually using. 2) Get Social. At the center of those pieces are keywords.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 30, 2015
    [Business, Facebook] How to improve company culture
    It’s populated by such names as Chevron, Twitter, Disney, Google, Apple, and Facebook. James Heskett, Professor Emeritus at Harvard Business School and author of The Culture Cycle , stated in an interview that culture can affect up to 50% of a business’s profit. This correlation isn’t just incidental, either. Like this post?
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 18, 2013
    [Business, Facebook] 33 Stats On The Future of Content Marketing
    The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. We are no longer asking whether content marketing is the future. Sirius Decisions.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 4, 2013
    [Business, Facebook] The Expanding Role Of B2B Marketing
    And we’ve seen the increasing level of discussions on how marketing was evolving into  content marketing and employing  social business  strategy. This sentiment was also echoed last week at the Business Marketing Association’s annual conference titled the “ BMA Blaze.” And it was straining traditional marketing strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 29, 2014
    [Business, Facebook] Google Pants and 10 Hilarious Highlights from The Marketing Companion
    The post Google Pants and 10 Hilarious Highlights from The Marketing Companion appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. How Facebook changes our behavior Connecting personal branding, your online network, and business value Mobility, mobile commerce, and the worst apps in the world.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 30, 2013
    [Business, Facebook] Top Marketing Predictions For 2014
    also talked about the connection between personal branding, content marketing and social selling in a truly social business. More brands will setup real newsrooms, start producing content like a publisher – content their audience actually wants to consume AND that drives a business result. think I had the topics right. Strategy
  • MODERN B2B MARKETING  |  MONDAY, JULY 2, 2012
    [Business, Facebook] 5 Takeaways from the AllFacebook Conference
    Two gloriously informative days of nothing but thought leaders talking about the latest trends and best practices in the world of Facebook marketing. Facebook is a media distribution center. From a user perspective, the more Facebook knows about you, the better the delivered news and results will be. It’s all about storytelling.
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Business, Facebook] 6 Tips for Creating Content That Spreads Naturally
    Using social media and content to market your business isn't a new concept, so just doing the bare minimum won't cut it. mean, think about how often content is shared across the web -- there are one billion Facebook users, and according to Twitter itself , there are about one billion tweets sent every two and a half days. Seriously.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 2, 2012
    [Business, Facebook] Are you ready for Return On Influence?
    And while this innovation is producing revolutionary opportunities for influence marketing, it has also resulted in the most divisive and controversial conversation on the web today.  As I observed this intersection of business opportunity and personal loathing I thought that somebody should write a book about this. So I did. Many thanks!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 12, 2015
    [Business, Facebook] How to Ignore Annoying Strangers and Build an Online Community Your Way
    Those people don’t know anything about your business, your network, or your customers. If you’re trying to evaluate whether leveraging an online community might be good for your business, consider the following: 1. by Steve_Dodd Related Stories What is the ideal blogging frequency for your business? Not making that up.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 30, 2012
    [Business, Facebook] What You Must Know About Community Management
    Some people assume community managers post updates to Facebook all day. What You Must Know About Community Management is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this The term “community manager” no longer lives in the realm of buzzwords.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 12, 2014
    [Business, Facebook] New Year’s Resolutions For Your Social Customer Service
    Social customer care has become a true business necessity. Twitter | Facebook | LinkedIn | New Year’s Resolutions For Your Social Customer Service by Sofie De Beule - Maximize Social Business. Sofie is Community Manager at Engagor.com. She blogs to show brands how to use social media to create an engaging online presence.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 13, 2011
    [Business, Facebook] Survey: 71% of CMOs Feel Unprepared For Today’s Market
    As CMOs go full-force into planning mode for their 2012 marketing strategy , a recent report suggests that they are ill-prepared for the changes taking place in the larger business world. The survey interviewed more than 1,700 CMOs from 64 countries to gather insights into the forces changing the marketing and business landscape.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 7, 2015
    [Business, Facebook] Social Media Tools for Advocacy: How GaggleAMP Helps You Leverage the Other
    Businesses of all sizes are waking up to the fact that a truly effective social media presence requires companies to what I recently refer to as Leverage The Other by engaging with and scaling social media efforts through the involvement of influencers, fans, partners, and/or employees. Employee Advocacy
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 25, 2015
    [Business, Facebook] The Emotional Role of Social Media Sharing
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. The Emotional Role of Social Media Sharing by Wade Harman - Maximize Social Business. You can make people click, but you can’t make them share. Those were the wise words spoken to me by Mark Schaefer of {grow} blog a few months ago as I listened intently to what he had to say.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 15, 2011
    [Business, Facebook] 5 Reasons Face-to-Face Events Still Rule in Europe
    Reasons Face-to-Face Events Still Rule in Europe is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Facebook. by Sylvia Jensen | Tweet this The rumors of the physical event’s demise are greatly exaggerated. At least in Europe. And there’s no doubt that virtual events are gaining traction.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 24, 2015
    [Business, Facebook] Generate More Leads By Literally Running with Your Prospects
    Many conference attendees throw their workout clothes and running shoes into their suitcases, but never quite have the motivation to use them when they travel for business. But where’s the business connection? Post information about the run on Twitter and in a Facebook Group, if the event has one. Keynotes are sponsored.
  • VOLACCI  |  TUESDAY, JUNE 25, 2013
    [Business, Facebook] Social Media and Lead Generation: Choose Wisely
    The mainstream Big Four are LinkedIn, Twitter, Facebook, and Google+-- the last of which is steadily gaining traction. would easily say that I''m far more likely to buy a yarn I see advertised if I encounter it on Ravelry than if an ad appears in the sidebar of my Facebook. Social media is a trend that''s not going away.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 24, 2012
    [Business, Facebook] Don’t Stop A-Meme-In’ – Using Memes for Lead Generation and Buzz Building
    Breaking through Facebook Edgerank sets up your next update for a much larger organic reach. You add a certain human element to your business. By adding personality your businesses likability increases. If you are looking for some good examples check out the Marketo Facebook page. You might be surprised with the results.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Business, Facebook] VR Customer Spotlight: The Epicurean Connection
    The Epicurean Connection also maintains a very active social media presence, with daily updates on Facebook , Twitter and Instagram. Sheana recently took a few minutes out of her busy day to share some insights into her thriving small biz. started my catering business in 1992, and opened the retail shop in 2001. Six part-time.
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Business, Facebook] BuzzFeed, The New York Times & The Huffington Post: Which Popular Media Sites Succeed With Certain Audiences? [New Data]
    Which domains have the most engaged audiences in five verticals: women, politics, business/finance, science, and technology? Additional findings revealed: The Huffington Post had the second most shared article in the business/finance vertical. In total, these articles earned more than 58 million social shares. politics and science).
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