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  • HUBSPOT  |  FRIDAY, APRIL 1, 2011
    [Business, Facebook] 12 Mind-Blowing Statistics Every Marketer Should Know
    That also means your new business card isn't a business card—it's Google. 2. 78% of business people use their mobile device to check email. Is your business website optimized for mobile devices? 57% of businesses have acquired a customer through their company blog. They're just kids." Finally, some good news!
  • MEASURABLE MARKETING  |  FRIDAY, SEPTEMBER 16, 2011
    [Business, Facebook] Top Mobile Website Design Trends for 2011
    catching onto this wave by incorporating links to all their social media channels, along with incentives for "liking" them on Facebook or "following" them on Twitter. To remain competitive, and to truly evolve your digital marketing presence, any mobile website design initiatives you take on must be firmly rooted in your business objectives.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 28, 2012
    [Business, Facebook] 17 Inspirational Sales & Marketing Quotes to Honor Zig Ziglar
    Widely known for his motivational speeches and corporate training to help better people's lives and careers, Ziglar inspired many businesses, salespeople, and marketers -- in addition to countless others -- by showing us the "The Ziglar Way.". The complaining customer represents a huge opportunity for more business." ( Tweet This Quote ).
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 21, 2013
    [Business, Facebook] Marketing And The Internet Of Things
    The question for me is how big will this impact be on our businesses? think the Internet of things will allow us all to become smarter marketers. I do not believe it will impact only consumer-based businesses as logistics, partner ecosystems, sales relationships – all can be improved with better insights and connectivity. Photo Source.
  • LOOPFUSE  |  FRIDAY, FEBRUARY 24, 2012
    [Business, Facebook] Don't Hire - Automate!
    We love our customers and really love it when they tell the world why they chose us and how we are helping them manage leads, close business, and generally just rev the marketing engine. You can follow LoopFuse on Twitter  here or join us on our Facebook fan page  here. Read the whole thing. ” and we really love this one!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 5, 2014
    [Business, Facebook] 3 Trigger Marketing Tips To Improve Engagement
    The speaker was infuriated, but instead of yelling, he explained to the hotel manager that by raising the price he would not only lose the speaker’s business, but the business of the speaker’s attendees and followers. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam.
  • LOOPFUSE  |  THURSDAY, NOVEMBER 3, 2011
    [Business, Facebook] 3 Tips for Content Marketing Success
    You should always be thinking about building content and how the things you do as a company can be a source for that.  Do you have a unique way of running your business that is relevant to your target audience?  The success of their business is based, in part, on them being your customer so give them center stage. Always Build Content.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 12, 2011
    [Business, Facebook] Get & Keep Customers with iPhone Apps
    Focusing on software development to innovate business strategies, he enables innovative companies, including startups, to run more efficiently and best discover and fulfill client needs. It’s hard to make an impression on clients, manufacturers or other businesses without the right technique. Facebook. Thanks, Henry.
  • CLIENT BRIDGE  |  WEDNESDAY, APRIL 6, 2011
    [Business, Facebook] Coming Trends in Marketing Technology
    As Twitter and Facebook become more established as marketing platforms, other technologies with marketing potential will be introduced. Foursquare, Gowalla and Facebook Places all connect repeat customers with deals at local businesses. Quora and other online knowledge markets offer deeper connections than Facebook and Twitter.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 4, 2012
    [Business, Facebook] 9 Content Marketing Articles You Shouldn’t Miss
    Last week I covered the  8 Marketing Strategy articles  you missed when you were too busy. With the right amount of budget and the right agency, any business could reach their target audience. But Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MARCH 8, 2014
    [Business, Facebook] SXSW Preview: Social Technologies and the Universal Customer Profile
    He joined Oracle as part of its acquisition of Involver, a social technology platform and an early Facebook Marketing Developer. Many businesses are already learning from their customers’ Digital Body Language ; improvements in social analytics will only accelerate this trend. Join our discussion in person and RSVP here.).
  • PAUL GILLIN  |  THURSDAY, JANUARY 6, 2011
    [Business, Facebook] Social Marketing Hangover
    I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. responded that no slight was intended. Blaming the Tools.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 29, 2015
    [Business, Facebook] How to Use Instagram with Your Blog
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | How to Use Instagram with Your Blog by Peg Fitzpatrick - Maximize Social Business. Instagram makes things a little challenging for bloggers because you only have one clickable link possibility in your bio. Peg is a social media strategist, writer, and speaker. And her job.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 19, 2014
    [Business, Facebook] IgnitionOne Buys Knotice, Prompting Many Deep Thoughts
    Neustar, whose core business is linking people to phone numbers, is one example: it recently introduced “PlatformOne”, which it describes as a “centralized marketing solution” that gives marketers “a complete, real-time portrait of their customers and prospects based on accurate data, enabling a personalized dialogue across all marketing channels.”
  • PR MEETS MARKETING  |  THURSDAY, JUNE 24, 2010
    [Business, Facebook] Social Media Marketing Strategy 101: Definitions
    Consequently, social platforms now grant businesses the ability to accomplish this with ease. While  Wikipedia provides a fairly academic definition of social media , here’s my simple definition: Social media is when you and I use online applications, such as Twitter, LinkedIn, Facebook, etc. Video, blog posts, etc.).
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 13, 2014
    [Business, Facebook] Six Steps For Delivering On The New Vision In Marketing
    And the role of the CMO “will evolve in response to changes in their business models, the ability to access ever-growing markets and a more detailed understanding of the customer than ever before.”. Marketers of the future will be revenue drivers and will have greater influence across the business. Strategy
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 16, 2015
    [Business, Facebook] When Social Media Influence Marketing Becomes the Brand
    Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | When Social Media Influence Marketing Becomes the Brand by Raymond Morin - Maximize Social Business. Last fall, a young graduate of ISCOM in Paris asked me to help for writing her thesis on the phenomenon of influence in social media. Social Media Influence
  • SAZBEAN  |  SATURDAY, MAY 11, 2013
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of May 12, 2013
    Here are the top Internet strategy, marketing and technology links for the week of May 12, 2013… Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans (B2B Lead Roundtable Blog) What Should Lead Your Online Marketing Strategy: SEO or Content Marketing? News & Notes
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 20, 2014
    [Business, Facebook] Elevate Your Holiday Marketing on Social Media
    Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the hospitality industry are using social media. Debbie Miller | Twitter | Facebook | Google+ | LinkedIn | Pinterest | Elevate Your Holiday Marketing on Social Media by Debbie Miller - Maximize Social Business. Social Media for Hospitalit
  • MARKETING ACTION  |  THURSDAY, APRIL 30, 2015
    [Business, Facebook] 9 Ways to Generate Leads with Mobile Marketing
    As the founder of the 60 Second Marketer and CEO of 60 Second Communications , Jamie is extremely skilled at developing mobile, social and traditional campaigns for businesses of all sizes across multiple industries. Run a Native Ad on Facebook. native ad is a promotional message that’s embedded in a Facebook feed. We get it.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 10, 2012
    [Business, Facebook] 9 Top Twitter Tips You Should Start Using Today!
    In the course of those 3 years, I have interacted with some of the smartest business and marketing people on the planet. If you are interested in business, cats and knitting, then you should find a way to build that in to your tweeting habits. Yesterday was my 3-year twitter anniversary. sent over 18,000 tweets. watched.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 8, 2015
    [Business, Facebook] 5 Social Media Networks Used by Luxury Brands in China
    Twitter | Facebook | LinkedIn | 5 Social Media Networks Used by Luxury Brands in China by Olivier Verot - Maximize Social Business. The luxury market attracts Chinese consumers. The Chinese are very connected, so the best way to efficiently target the Chinese market is through digital. Chinese Social Media
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 20, 2010
    [Business, Facebook] 5 Great Reasons to Retweet Others on Twitter
    Now virtually every blogger and business user on Twitter tweets their own content, and there’s absolutely nothing wrong with that—it’s one of the strengths of the platform. Share this on Facebook. Do they ask questions? Answer them? And most importantly, do they ever retweet others’ content? It helps your followers.
  • SAZBEAN  |  SATURDAY, NOVEMBER 26, 2011
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of November 26, 2011
    Introducing Social Media to Your Business (Danny Brown). Small Business Social Media Infographic (Socialnomics). Evolving Social Media Marketing to Social Business (Social Media Explorer). Better Way to Handle Publicly Tweeted Complaints (Harvard Business Review). Simply Zesty). Experietia). News & Notes
  • SAZBEAN  |  SATURDAY, JUNE 18, 2011
    [Business, Facebook] Top Internet Strategy, Marketing & Technology Links – Week of June 17, 2011
    Facebook Growth Outpacing Other Social Media (Marketing Profs). It’s About the Problem (Small Business Trends). Article: Twitter Users Want Businesses to Answer Them  (eMarketer). Resume Qualifications that Show Your Business ‘Gets’ Social Media Marketing  (Ignite Social Media). Social Media and Small Business Metrics?
  • HUBSPOT  |  THURSDAY, MAY 26, 2011
    [Business, Facebook] 6 Ways to Screw Up Your Social Media Strategy
    That philosophy stands true for business people and school children alike. Marketers and business owners are integrating social media as a new component in their marketing strategy every day. However, I'm sure your business wouldn't outright ignore a person. What other social media mistakes should businesses avoid? Right?)
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 20, 2014
    [Business, Facebook] What Is Content Marketing? It’s Starts With Culture!
    I was recently interviewed by an international business rag on content marketing. Content Marketing is a business opportunity, not a fad, or a trend, or just another buzzword. Content marketing can be defined as a continuous process of creating, publishing and sharing content that drives business outcomes for a brand. Learn.
  • INBLURBS  |  WEDNESDAY, DECEMBER 7, 2011
    [Business, Facebook] 3 Ways how to profit from your Daily Deal Sites marketing
    BuySellAds reports that 82% of businesses are unsatisfied with Daily Deal Sites. They specially indicate that they are not stratified with the amount of repeat business they generate after running a daily deal. And like all marketing activities your business is doing you need to do it the smart way to profit from it!
  • MARKETING GENIUS BLOG  |  THURSDAY, MAY 19, 2011
    [Business, Facebook] Marketing Automation Buyers: State of the Union, Part II
    For small businesses, the focus needs to be more on number 2) and 3) above I.e. ease of use.  There’s no reason even a very small business shoudn’t realize. So whether you’re a large or small business MA buyer, raise your standards and demand value and ROI from your MA vendor ASAP. Share this on Facebook.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 1, 2014
    [Business, Facebook] 4 Social Media Marketing Predictions for 2014
    In 2014, social media will continue to be a necessity for small business marketing, not just a fad that will fade away. That’s just one of the predictions Sharon Geltner, a marketing teacher and small business counselor at Palm Beach State College , has for the new year. Small businesses will get selective about social media.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 1, 2013
    [Business, Facebook] How to Become a Thought Leader In Your Industry
    A company with a reputation for dependability, consistency and quality services or products will win consumers'' business. Thought leadership" was coined in the 1990s in an article in Strategy+Business about industry professionals. Becoming a thought leader is harder than you think. First, let''s take a look at the origin of the term.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 20, 2011
    [Business, Facebook] The 7 B2B Sins of Social Media Ignorance
    All too often, it’s the rampant misconception that social media may work well for consumer-facing businesses, but not for the b2b sector. Facebook has been around for over 7 years and Twitter for over 5. Facebook. by Andrew Moravick | Tweet this What holds back b2b companies from tapping into social media? Greed. Share email.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Business, Facebook] New Social Media Marketing Benchmarks: How Does Your Company Stack Up?
    And then there’s Facebook, with 1.35 with a "b." In other words, Facebook''s user base is just a hair smaller than the population of China, the most populous country in the world (with about 1.37 That''s why we created the 2015 Social Media Benchmarks Report , which uses data from 7,000+ businesses. 284 million. That''s billion.
  • TOMORROW PEOPLE  |  WEDNESDAY, MARCH 21, 2012
    [Business, Facebook] The Death of Website Design
    Recent research revealed that more than half of UK businesses with fewer than 50 employees do not have a website. Yet even businesses that do have a website underestimate its value. While most companies see their website as having a role in their business, many still only use it to only a limited degree. What’s next?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 26, 2012
    [Business, Facebook] Florida State University class using Klout to determine student grades
    This class project familiarizes students with Klout by having them engage with others via Facebook, Twitter, LinkedIn, and blogs. By Todd Bacile, Florida State University. As an instructor, I had to ask myself: “Am I doing everything I could to prepare my students for the real world workplace?” Klout matters to employers. Tweet.
  • HUBSPOT  |  WEDNESDAY, APRIL 1, 2015
    [Business, Facebook] HubSpot Goes #DeskFree, Pioneering the Next Frontier of Workspace Collaboration
    Just like our company sought to level the marketing and sales playing field for businesses through inbound, we wanted to literally level the workplace environment by removing all the desks in our four offices across the globe. Workplace collaboration has become a hot topic in the software and tech space. And our company is happier than ever.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 12, 2011
    [Business, Facebook] Have Infographics Jumped the Shark?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Facebook. In many ways, I have an attraction/revulsion relationship with infographics. But the surge in popularity has triggered a corresponding decline in quality. Eloqua has achieved some measure of success with infographics. Share email.
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 2, 2012
    [Business, Facebook] Data Append & Real-Time SmartForms- interview with DemandGen Report
    Enriched data allows for true understanding of lead quality as marketers can see in real-time the business characteristics of each lead and immediately trigger lead scoring, routing, segmentation and nurture fine-tuned to the lead traits. Share and Enjoy. Database Marketing CRM Data append data cleanse database
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 4, 2011
    [Business, Facebook] 5 Foundational Marketing Books You Need to Read
    When Collins describes concepts such as the Big Hairy Audacious Goal, the Fox and the Hedgehound, and the Flywheel, it still sends a shiver through my brain and causes me to question what I am doing right (and wrong) in business. Stop checking your Facebook Newsfeed every ten minutes and pick up a copy of Fast Company instead. 
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 20, 2015
    [Business, Facebook] 6 Essential Customer Experience Questions You Must Answer
    When he’s not helping business-makers navigate through complex marketing challenges, Joseph enjoys reading, working out and traveling just about anywhere…anywhere you can get a digital signal, that is. Think about a recent mediocre customer experience, if you are struggling with this, think about a bad one. What made it less than ideal?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 26, 2010
    [Business, Facebook] Is The White Paper Dead for B2B Marketing?
    Share this on Facebook. Social Media in Business study found. In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” Digg this!
  • SAZBEAN  |  SATURDAY, JULY 28, 2012
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of July 28, 2012
    The Secret to Awesomely Successful B2B Marketing  (WebInkNow). News & Notes
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 11, 2012
    [Business, Facebook] Write for Your Reader: Using Google Analytics to Capture Your Audience’s Interest
    Writing for your readers and not for search engines is an important part of your business and SEO strategy. Research a topic within the Facebook changes that has not yet been explored. When working to create content that readers will enjoy, you will need to dig into Google Analytics and learn about what interests your audience.
  • BLOG MY CALLS  |  TUESDAY, MARCH 4, 2014
    [Business, Facebook] Webinar Notes: Getting Your Customers ADDICTED to You
    To watch the entire webinar visit Marketing Your Business Using the 7th Legal Addiction. The other example that jumps to my mind is the way that Facebook built their brand. They built Facebook using the concept of exclusivity. We had Facebook. Facebook and other social media tools are IDEAL for this. 3.
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Business, Facebook] 7 Hot Apps That Will Skyrocket Your Productivity at Work
    Customer service, product marketing, and crowdsourcing are among a handful of other ways that early adopters are making use of the Jelly app from a business standpoint. 2) Pocket. Behind every great video production is a talented director, and the Directr for Business app is aiming to be just that. In due time, she picked it up.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 23, 2010
    [Business, Facebook] It pays to provide Support with Social Media
    In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Share this on Facebook. Tweet This! Digg this!
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 22, 2014
    [Business, Facebook] Which Companies are Totally Nailing B2B Marketing?
    Businesses are slowly but surely learning that business-to-business marketing doesn’t have to be all direct mail and incentive promotions. Fortunately, Salesforce really excels on social, particularly on Facebook where they consistently using their header image to promote upcoming events. Let’s take a look. Salesforce.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 2, 2010
    [Business, Facebook] 9 Indispensable B2B Social Media White Papers
    15 B2B Marketing Facebook Success Stories. This ebook provides 15 mini case-studies of successful B2B Facebook pages. Learn how many B2B businesses are getting significant value out of Facebook. 2. 2009 Business Social media Benchmarking Study. Published by Hubspot, May 2010. Social Media for the B2B Sphere.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 29, 2012
    [Business, Facebook] Content Curation And 12 More Content Marketing Terms Defined
    By focusing on their content needs, we are able to attract them, gain their affinity and ultimately their business. But first, we need to speak with a common understanding with our business colleagues. “Social Media” is so 91 days and 42 seconds ago…. To me, content strategy is all about focusing on the needs of our audience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 19, 2013
    [Business, Facebook] Feed the beast: 7 practical tips to improve your blog’s search ranking
    billion monthly searches , Google search results are still very important for your business.  Twitter details, Facebook page, contact page, recent posts, etc) saving you a lot of time. billion monthly searches, Google search results are still very important for your business.  By Ian Cleary, {grow} Contributing Columnist.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 4, 2012
    [Business, Facebook] Do You Have a Plan for Your Social Media?
    Most businesses social media plans fail because there isn’t a plan. Starting a Facebook account or bl0g with no plan on how they will react, not only with each other but with the rest of your marketing plan, is a disaster waiting to happen. It could be Facebook or LinkedIn. Get help and recruit more team members.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 29, 2012
    [Business, Facebook] Emotion vs. Promotion: How to Get a Customer to Buy
    With the advent of Facebook, Twitter and other social networks, consumers have found a venue to not only voice their opinion, but make it known to the whole world (or at least their friends and followers) if they so choose. Small Business Marketing Social Media Small Business small business marketing Social Media Marketing
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 10, 2012
    [Business, Facebook] The Consumerization of the Enterprise App
    Facebook and Twitter make it easy to quickly post our thoughts and content to friends and perfect strangers alike. While Chatter feels a little like Twitter and Yammer is more akin to Facebook, both tools make it easy follow colleagues, post updates, share links and organize the workforce into groups. But novelty is rarely enough.
  • E-QUIP  |  TUESDAY, DECEMBER 20, 2011
    [Business, Facebook] E-Quip Blog: Top 10 Blog Posts of 2011
    Like recently, when Ive been so busy that I just couldnt keep my commitment to post weekly. No business advice is in more demand than how to be a better leader. But as business improves, the talent shortage in our industry will be evident again and employee retention will be paramount. Share to Twitter Share to Facebook.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 12, 2014
    [Business, Facebook] New Year’s Resolutions For Your Social Customer Service
    Social customer care has become a true business necessity. Twitter | Facebook | LinkedIn | New Year’s Resolutions For Your Social Customer Service by Sofie De Beule - Maximize Social Business. Sofie is Community Manager at Engagor.com. She blogs to show brands how to use social media to create an engaging online presence.
  • THE FORWARD OBSERVER  |  FRIDAY, FEBRUARY 15, 2013
    [Business, Facebook] 11 Things B2B Marketers Can Learn About Social Media From the US Army
    B2B companies looking to use social media to increase awareness, preference and qualified leads can learn a lot from one of the foremost social media marketers outside the business world: the U.S. Despite being a guide for soldiers, the Army's social media guide has direct applicability to businesses. What do you think?
  • MARKETING GENIUS BLOG  |  TUESDAY, MAY 3, 2011
    [Business, Facebook] Freemium for BtoB
    The business model, defined as offering a free product or service while charging for upgraded or premium features, was popularized by mobile apps and social collaboration (think Flickr, Skype) and often siloed in the consumer market.  Leave a comment on what other free products have helped you in your daily business. Tweet This!
  • CLIENT BRIDGE  |  FRIDAY, SEPTEMBER 17, 2010
    [Business, Facebook] 10 Steps to Launch Your Social Media Presence
    Be Social - If you are going to make social media work for your business you (or someone representing your company) are going to have to become actively involved. Create a Facebook Page ( www.Facebook.com ) - Profiles are for people but pages are for businesses and brands. Where does your market get together online?
  • SAZBEAN  |  SATURDAY, OCTOBER 12, 2013
    [Business, Facebook] Top Internet Marketing Strategy Links for the Week of October 7th, 2013
    Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes
  • SAZBEAN  |  SATURDAY, MAY 4, 2013
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of May 4, 2013
    Business Insider) The Data-Driven Enterprise Marketing Revolution  (All Things D) Are You Making These 5 Basic SEO Mistakes? Socialnomics) 30 Ways to Tell if You’re a Social Media Success  (Small Biz Trends) Advice for Clueless Brands on Social Media  (Mashable!) News & Notes
  • INBLURBS  |  WEDNESDAY, DECEMBER 14, 2011
    [Business, Facebook] 5 Ways to get Customers Inbound in 2012 through Mobile Marketing
    People are connected on social networks like Twitter and Facebook, Yelp, Foursquare and other location based services that show them best locations in their area. For a business this means to get engaged on those social networks and services which already are very popular and have mobile apps active. Mobile is on the rise.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Business, Facebook] 6 Steps To Executing A Content Strategy
    Content Strategy is a very confusing topic in business and marketing circles. Whatever it is, you need to define that content strategy mission and also how that will translate into business results. You have to define which content and tactics are driving the highest levels of engagement and conversion to your defined business goals.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Business, Facebook] 2 Steps to Develop Your Social Recruitment Strategy
    Twitter | Facebook | LinkedIn | 2 Steps to Develop Your Social Recruitment Strategy by Laurianne Laval - Maximize Social Business. You are already using social media to recruit new employees (if not yet follow these rules and start doing it right now) and must know the main benefits of social recruiting. Time Social Recruiting
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Business, Facebook] 6 Ways to Make Social Measurable
    Through the numerous first- and second-degree connections social networking has made visible, businesses can leverage peer-to-peer influencing to create and maintain valuable relationships. Notice that on the right, you can “like” the page on Facebook, tweet it on Twitter, or “Share” it on LinkedIn. Campaign Visits. Interactions.
  • HUBSPOT  |  TUESDAY, JULY 12, 2011
    [Business, Facebook] LinkedIn Surpasses MySpace as 2nd Most Popular Online Social Network [Data]
    LinkedIn, the top social network for business professionals , is now the number 2 most popular social network on the web. Facebook, still in first place by far, amassed 160.8 Marketing Takeaway: It looks like we'll soon be looking at Facebook, LinkedIn, and Twitter as the big 3 of the social networking world. Fewer than 33.5
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 19, 2011
    [Business, Facebook] Best Web Presence Optimization Guides and Tips of 2010
    Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Post it to the Facebook Wall.  Share this on Facebook. Whatever. Tweet about the video. 
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 23, 2011
    [Business, Facebook] 65 Tweetable Moments From The Corporate Social Media Summit New York
    This week I attended Useful Social Media ‘s Corporate Social Media Summit in New York city where hundreds of practitioners gathered to hear case studies from some of the best in the business. This policy helps explain how AMEX helps small businesses do more business. Tie social media to business objectives.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Business, Facebook] 15 Fluff-Free Ways to Step Up Your Social Media Game
    Marketers are really starting to understand the impact social media can have on their businesses. Marketers are starting to realize that just setting up social media accounts on sites like Facebook, Google+, LinkedIn, and Twitter and "experimenting" by participating sporadically isn't really going to generate results. Hallelujah!
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 11, 2015
    [Business, Facebook] 3 Tips to Extend Your Email Reach with Social Sharing
    While email still provides the highest return on investment by far, staying active on your business’ social media accounts has its perks. Also, you can boost your search rank by having profiles on Facebook and Twitter. 3. Tracking how many readers share your emails on social media is easier than ever. Here’s an example. 2.
  • DIGITAL VOICES  |  THURSDAY, FEBRUARY 27, 2014
    [Business, Facebook] Leveraging Big Data and Creative Content for Customer Engagement
    This trend is evident in the explosive growth of companies such as Hubspot and most recently Facebook’s acquisition of WhatsApp. The speed of content creation has been elevated to a marketing business process that is key to competitive advantage. Will Facebook with its acquisition of WhatsApp become the leader?
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 12, 2014
    [Business, Facebook] The 15 Best LinkedIn Pulse Articles On Marketing
    Software Is Eating The Digital Advertising Business  (687,967 pageviews / 116 comments) by Tod Sacerdoti. This concept isn’t new, but Brian suggests that no business is too big to fail if it is not adaptive to change. And no business is too small to succeed if it has innovative products and a strong focus on customers.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 26, 2011
    [Business, Facebook] The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing
    Marc posted on Facebook that Larry’s Sunday keynote had set a low bar for Marc’s presentation. Every major business news publication was discussing the CEO rivalry when I woke up Wednesday morning. Now off of Oracle’s turf, salesforce.com could stream a live video feed of Marc’s presentation on Facebook. Larry’s reaction?
  • WEBBIQUITY  |  MONDAY, JANUARY 9, 2012
    [Business, Facebook] Best Twitter Tips, Tools and Tactics of 2011
    Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Dave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content.
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Business, Facebook] Twitter Tests Out New, More Visual Layout
    it looks a lot like a Facebook profile, doesn''t it? Facebook rolls out trending topics -- just like Twitter. Google+ lets users turn posts into ads -- just like Facebook and Twitter. Why choose, say, Twitter over Facebook? Here''s what it looked like: Look Familiar? As Mashable pointed out. But also. What''s Different.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 7, 2012
    [Business, Facebook] The Future of Social Media in 2013: Six Points to Consider
    have spoken to my classes about the history of Marketing , the emergence of social media, and how we utilize social platforms and tools for B2C and B2B.   But, now we need to consider what new tools, processes, trends, and gaps could appear as social media becomes more pervasive, effective, and required in business. Relevancy. Social CRM.
  • SALES CHALLENGER  |  WEDNESDAY, APRIL 11, 2012
    [Business, Facebook] Social Media- The Future of Sales?
    So, to begin with, let’s look at the basics of LinkedIn, the popular business networking site. Let’s start with what it isn’t: LinkedIn is not: Facebook for grown-ups. People and businesses set up profiles so others can find them more easily and start the process of creating relationships. “Selling is dead. more specific Google.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 6, 2010
    [Business, Facebook] Creating a content marketing plan — without any content
    So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort.  It led to this idea:  micro-content, or marketing content when you don’t have time to produce content! There are about 600,000 groups on LinkedIn covering every imaginable business interest.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 7, 2012
    [Business, Facebook] Everything you wanted to know about Twitter Chats
    For example, #CMChat gathers people who are in the country music business and #CookingChat brings together cooking enthusiasts. To promote the chat, you may want to create a homebase on Facebook, LinkedIn group, or blog where you can make announcements and post completed conversations. The idea behind a Twitter Chat is very simple.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Business, Facebook] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    What’s worse, actually, is companies who take the “ready, fire, aim” approach, get lousy results (if any) and then sour on social media and its potential to help grow their business. Why do they use the social media platforms that they do use - business or pleasure? These five things can help make that happen. First things first.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Business, Facebook] Why Blogging Is More Important Than Ever
    Just over the past year, the marketing landscape has changed dramatically.  As Google changes their algorithm ,  then Facebook ,  and eventually Twitter , it’s making it hard for even the experts to keep up. And a Facebook page was the golden egg. Facebook and the Decline of Its Organic Reach. Here’s a hint. Blogs.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Business, Facebook] 10 Data, Cloud, and Social Takeaways From Oracle OpenWorld 2013
    At each keynote we heard from some of the biggest, global companies with unique business models, each telling a story about how data, cloud, and social are helping the way their company does business. With more than 60,000 attendees, the event highlighted session content relevant to every line of business title. – Oracle.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 28, 2013
    [Business, Facebook] Building a Kick-Ass Social Media Dashboard
    These type of metrics are great indicators but they don’t really tie back to your business bottom line: driving revenue. Facebook may not have the greatest reporting with insights, but they do give you one wonderful metric that is an easy measure for success. Now I am not saying that tracking  followers, fans, sentiment, etc.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 22, 2010
    [Business, Facebook] Social Media Book Review: A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay
    Starting with blogs and RSS feeds, the book continues with separate how-to chapters covering building a WordPress website, podcasting, social networking ( Facebook being the primary focus), social bookmarking, image and video sharing sites, widgets and badges, and social media newsrooms.  Facebook Page & MySpace Profile Applications.
  • HUBSPOT  |  SUNDAY, AUGUST 18, 2013
    [Business, Facebook] Promoted Tweets Boost Offline Sales by 29%, and Other Inbound Stories of the Week
    This week, there wasn''t much of that -- instead, there was lots of new data about Facebook, Twitter, and email, as well as some speculation around new features from Google and Facebook. Bonus: The data''s also a great argument for the next time someone tells you that Twitter doesn''t work for business. test it out.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, DECEMBER 15, 2010
    [Business, Facebook] The Mi6 Chart Toppers, November 2010
    It’s also important for Twitter to provide this type of tool to businesses so they can measure key performance indicators and ROI. Observations : IT buyers will always talk to their peers and people they know when seeking answers to business problems. But, Facebook is the social media juggernaut and can’t be ignored.
  • SAZBEAN  |  THURSDAY, OCTOBER 27, 2011
    [Business, Facebook] 10 Simple Steps to Social Media Success
    These should relate to your key business objectives. This is what makes your business venture so special/unique/worthy of advocacy. The simplest way to do this is to Google your company or use the native platforms on social media like search.twttier.com or the search features on Facebook, LinkedIN and YouTube. 4.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, OCTOBER 11, 2008
    [Business, Facebook] Directory of Social Networks for Learning Professionals
    Ning, LinkedIn, Facebook) and the. Facebook group, Brandon Hall ). C. College 2.0: (Facebook group, Eduardo Peirano ). Facebook group, Nellie Deutsch ). What are you learning on Facebook? educators, parents, journalists, and business leaders that were. Facebook group, Marcia Conner ). CONTACT. SEARCH.
  • BLUE FOCUS MARKETING  |  TUESDAY, JANUARY 24, 2012
    [Business, Facebook] Join the Google+ Revolution Now
    In its first 88 days the social platform’s growth rate outpaced Facebook and every other social network. Impressive, but, is it worth a small business owner’s time and energy to learn yet another social network? While Google+ is still just a fraction of the size of Facebook, its uses are already becoming apparent.
  • SYNECORE  |  MONDAY, FEBRUARY 18, 2013
    [Business, Facebook] 4 Steps to Get Started with Integrated Digital Marketing
    Think: If I were shopping for (fill in the blank), what circumstances would lead me to choosing (your business)? Pick and Choose - Now that you’ve gotten into the mindset of a buyer, set your business up to meet the consumers most likely to need your service or product. Invest time in interacting with consumers in these spaces.
  • SAZBEAN  |  SATURDAY, JANUARY 12, 2013
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of January 12, 2013
    Daily Blog Tips) Are You Wasting Too Much Time on Social Media Marketing?  (SEO hosting) Three Things You Can Cut from Your Social Marketing Plan  (eConsultancy) 20 Changes Facebook Made in 2012 that Impacted Marketers  (Social Fresh) The ROI of Events: What You Should be Measuring  (Marketo) Dear Bloggers, I Apologise. News & Notes
  • SAZBEAN  |  FRIDAY, OCTOBER 21, 2011
    [Business, Facebook] How to Cater Your Marketing Strategy to Different Social Networks
    Do you have the same criteria on LinkedIn for who you choose to connect with as you do on Facebook? Sign up for a personal account on all the social networks where you do or would like to have a presence for your business. Just as all audiences are not the same, neither are all social media sites. Think about it. News & Notes
  • BIZNOLOGY  |  MONDAY, DECEMBER 17, 2012
    [Business, Facebook] 6 case studies show Big Data is helping decision making
    Consider these facts: 91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA ). The effort secured 1,500,000 unique visitors and answered 1,000,000 questions for a 15% lift in business versus the prior year when there was no social media in the marketing mix. The problem?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 18, 2011
    [Business, Facebook] Blogging world flipped by AdAge Apocalypse
    These two important measurements have been replaced by feeds from Facebook and Twitter. To give you some idea of the impact on {grow}’s rating, my PostRank score was 47 out of 50 points … my Facebook score is a 1.  I don’t know why, but it is what it is. I woke up Thursday morning to a shocking development. Arrrgh.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 11, 2010
    [Business, Facebook] Twitter success stories: Explaining the ROI of Twitter
    Like most questions in business, the answer is, “it depends,&#   but I’d like to offer a couple practical ideas that might help you when this inevitably comes up at your company. And yet spending time and money trying to quantify some of the intangible business benefits can be a complete waste of time. Just show them.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 16, 2010
    [Business, Facebook] Top 20 Most Useful Twitter Blog Posts of 2010
    GENERAL TIPS FOR EVERYONE 50 Power Twitter Tips by Chris Brogan [5,486] Chris Brogan crafts an extremely helpful list on what you need to do to become a power user as only Chris can.  He creatively categorized his list as follows: intent, technical, business, integrated usage, and off-twitter. Are Twitter Followers Better Than Facebook Fans?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 27, 2011
    [Business, Facebook] The New 4 P’s of Marketing
    The New 4 P’s of Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Facebook. by Brian Kardon | Tweet this You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. Personality. Publishing. Packaging. Physics.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 12, 2013
    [Business, Facebook] How To Create Content That Converts [Slides]
    Today I will be presenting to some amazing folks at the Chicago Business Marketing Association. And follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The topic is “How To Create Content That Converts.” But no one is very good at it.
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 6, 2011
    [Business, Facebook] The Future of Pharma Marketing: The Game Changer (Part 2)
    Game Changer: Facebook Tells Pharma Brands They Must Allow Comments by August 15, 2011. Facebook’s dramatic move to engage pharma. Facebook told pharmaceutical companies as of August 15, they will no longer be able to disable the comment feature on their Facebook pages. Facebook is the Internet.
  • NUSPARK  |  SATURDAY, SEPTEMBER 10, 2011
    [Business, Facebook] Sales Best Practices include Marketing-Sales Alignment
    The focus of the study was to determine what activities and approaches separated Word Class sales organizations versus the rest.  A World Class sales organization generally is better at: Finding and winning new business. Sales performance metrics align with business goals. Keeping existing customers. Qualified opportunities.
  • DIGITAL VOICES  |  FRIDAY, SEPTEMBER 13, 2013
    [Business, Facebook] This Week in Digital Strategy 9.13.12
    At Ayantek, we believe that the SMAC Stack is a new wave of technology and computing that will increase customer engagement and business productivity. The SMAC Stack will give businesses exponential growth opportunities like that of the Internet and PC revolutions. million Facebook fans, or Taco Bell and its 10 million Facebook fans.
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