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  • SAZBEAN  |  SATURDAY, JUNE 25, 2011
    [Business, Facebook] Top Internet Strategy, Marketing & Technology Links – Week of June 25, 2011
    Why Russia’s Social Media Boom Is Big News for Business  (Mashable). Must Haves For That About Us Page  (Small Business Trends). Is Your Business Antisocial? How Many of Your Company’s Facebook Fans Are Local? Kids Flock to Social Nets, but Few Advertisers Dare to Follow  (AdAge Digital). Mashable). Mashable).
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 17, 2011
    [Business, Facebook] Another 18 Awesome B2B Social Media Statistics
    Channels : Among surveyed B2B marketers who conduct social marketing, 26% cite LinkedIn as their single most important social tool, 20% cite Facebook, 19% cite blogging, and 14% cite a customer community as their top tool. B2C are more focused on Facebook and B2B are more focused on LinkedIn and video. Source ). Source ). Source PDF ).
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Business, Facebook] The Ultimate Google+ Cheat Sheet
    Use it to learn how to leverage Google+ for both business and personal uses. Chat – a method for sending short messages to other Google+ members who are also signed in to Google+. +1 Button – the equivalent of the Facebook Like button for Google+ and Google Search. Should Facebook be worried about Google+?
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 18, 2013
    [Business, Facebook] Marketing Transformation: 3 Leadership Skills You Need To Succeed
    In response to these rapid changes in the way everyone on the planet gets and processes information, governments, businesses and individuals are all facing the challenges of adapting to continuous change. Because business innovation cycles have sped up. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 15, 2014
    [Business, Facebook] 3 Questions You Should Ask About Your Content Marketing Strategy
    Be nimble enough to adapt to the changing needs of your business and your audience. To make the most of your content marketing efforts, consider the following: Showcase your content on multiple channels – blog, LinkedIn, Facebook, YouTube, podcasts. by Kaila Garrison | Tweet this. How will I measure success? Purpose. Simple!
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 23, 2014
    [Business, Facebook] Marketing Trend: Has HR Become The Marketer Of The Employer Brand?
    They are looking for brands that will develop their skills and help them reach their potential as business professionals. That was the key point from my interview with blogger, evangelist and business educator  Angela Maiers    (@ AngelaMaiers ). As millennials enter the workforce, they are placing tough expectations on employers.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 10, 2015
    [Business, Facebook] 3 Step Visual Marketing Plan You Can Use Today
    Rebekah’s goal is to provide insight and inspiration to business owners and entrepreneurs, enabling them to build a powerful online presence that includes the strategic use of social media marketing. Visual marketing impacts every aspect of social media. From the posts we read to the tweets we send, visual marketing sends a powerful message.
  • SYNECORE  |  TUESDAY, JUNE 23, 2015
    [Business, Facebook] 4 Tips to Create an About Us Page that Converts
    It gives your business a chance to break down the facade of anonymity of the Internet and show it’s human side. It’s also the first place a potential customer looks to decide whether or not to take your business seriously. However, it is critical that your business has one and keeps it updated on a regular basis.
  • AD YOUR COMMENT HERE  |  FRIDAY, JULY 1, 2011
    [Business, Facebook] [Jun 25 - Jul 1] Social Media Highlights
    Built around user’s Social Networks(+ Circles), Google + aims to catch up with competitors like Facebook. The newly updated Google + UI highly resembles that of Facebook. Coming along with the project,  Google +1 Button does seemingly the same thing that “Facebook Like&# did. Google + Project Launched on Tuesday.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 25, 2014
    [Business, Facebook] Drive Social Media Traffic to Your Crowdfunding Campaign
    In the current financial climate raising the necessary funds to expand your business or launch, a new product can be incredibly tricky.  So, what do you do if you are a young, innovative, creative company with an amazing product or service, an engaged and excited customer base, and the desire to grow? Social Media Traffic Generation
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 23, 2013
    [Business, Facebook] “Dongle incident” proves we live in a world with no room for error
    ” The Dark Side of Social Networking Facebook, the “spiral of envy,” and our Botox Life The Business Case for Buying Facebook Likes Do you have to cheat to be successful on the social web? Perhaps you have heard by now of the “dongle incident.”. The hivemind speaks. No forgiveness, no forgetting remember?
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 21, 2013
    [Business, Facebook] Marketing And The Internet Of Things
    The question for me is how big will this impact be on our businesses? think the Internet of things will allow us all to become smarter marketers. I do not believe it will impact only consumer-based businesses as logistics, partner ecosystems, sales relationships – all can be improved with better insights and connectivity. Photo Source.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 4, 2014
    [Business, Facebook] Employers Will Not “Like” This!
    Is is not uncommon to read Facebook posts from “friends” complaining about their boss or work situation.  Facebook | Google+ | LinkedIn |. by James Wu - Maximize Social Business. Are those comments simple “venting” among friends?  While the answers to these questions are … Continue Reading.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 21, 2010
    [Business, Facebook] Closed Loop Marketing – still a long way to go
    That’s on the business impact side. Share this on Facebook. Ok I know we all talk a good game about Closed Loop Marketing and I don’t want to burst anyone’s bubble here but frankly we aren’t there yet. Yes we forced the loop to close with some great technologies over the last few years. Are they reporting back to you in real time?
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Business, Facebook] The Free Templates You Need for Visual Content Design
    So to get started, you'll want to make sure your business' social media accounts are optimized with attractive cover photos. This first download includes five pre-sized PowerPoint templates to help you create customized social media cover photos for Facebook, Twitter, Google+, LinkedIn, and YouTube using the right cover photo dimensions.
  • INBLURBS  |  WEDNESDAY, DECEMBER 14, 2011
    [Business, Facebook] 5 Ways to get Customers Inbound in 2012 through Mobile Marketing
    People are connected on social networks like Twitter and Facebook, Yelp, Foursquare and other location based services that show them best locations in their area. For a business this means to get engaged on those social networks and services which already are very popular and have mobile apps active. Mobile is on the rise.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 17, 2014
    [Business, Facebook] 21 Questions To Help You Define Your Content Marketing Strategy
    My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. And to set themselves up to achieve their business objectives and a solid return on their investment (ROI.). And that’s OK. And that’s OK too. Content should be an asset inside your company.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [Business, Facebook] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    more micro-business vendors. All six of the vendors new to this report sell primarily to small businesses, and most are “all-in-one” systems that combine marketing automation with integrated CRM. But anyone planning to enter this business had better realize they will be fighting for new customers.* - agency relationships.
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 10, 2011
    [Business, Facebook] Top 10 Social Rock Stars
    Potential social rock stars need to have an active blog as well as be active on Twitter and Facebook. We looked at over 1,000 of the top business blogs. For Facebook, we looked at the number of fans, the power of their network and the completeness of their page. FACEBOOK. FACEBOOK RANK. 1. FACEBOOK. TWITTER.
  • MEASURABLE MARKETING  |  FRIDAY, DECEMBER 2, 2011
    [Business, Facebook] Eye-Tracking and Social Media Profiles: An Insightful Study
    For companies with pages on LinkedIn, Twitter and Facebook, the results of studies like this one can help to reinforce what you already knew about social media profile pages, and may help to also uncover some new, useful tips. This one's especially important with Facebook, Klout and StumbleUpon. Read on! 1. Who You Know Matters.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 30, 2012
    [Business, Facebook] What You Must Know About Community Management
    Some people assume community managers post updates to Facebook all day. What You Must Know About Community Management is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this The term “community manager” no longer lives in the realm of buzzwords.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 29, 2013
    [Business, Facebook] Where Are Marketers Allocating Budget? [CHART]
    After all, social networks such as Facebook, Google+, LinkedIn, and Twitter are daily destinations for millions of customers, offering deep databases with high levels of engagement.  CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Enter AdFocus.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2012
    [Business, Facebook] Why You Need Social Media Followers Who Won't Ever Buy
    It directly impacts how much your content and messages get shared, it increases your business' ability to get found and generate leads , it can help extend your online footprint as a thought leader, and the list goes on. In other words, in an online world, social reach shouldn't be a trivial factor for businesses leveraging inbound marketing.
  • HUBSPOT  |  SUNDAY, MARCH 31, 2013
    [Business, Facebook] New Calculator Tracks Mobile Marketing ROI, and Other Marketing Stories of the Week
    We all know the use of mobile devices to interact with businesses is growing. As businesses continue to invest more in their mobile marketing efforts, it’s important that they be able to track their ROI. Facebook Opens News Feed to Targeted Brand Posts, From Mashable. This has been an amazing week for inbound marketers.
  • SAZBEAN  |  MONDAY, AUGUST 1, 2011
    [Business, Facebook] Content Can Make or Break a Social Media Strategy
    While many businesses have decided that social media is important, sometimes they don’t give it any more thought than to setup a Facebook page and a Twitter account. Unlike more traditional marketing channels (print, tv, radio), it’s relatively easy to get started with social media. Broadcast vs. Participation.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, JULY 29, 2010
    [Business, Facebook] How Much Are Your Customers Worth?
    However, it’s vitally important to get a handle on the true value of your customers, in order to best drive loyalty, retention and impact your business. Your organization can apply the same methodologies to increase sales, improve customer retention rates and drive positive business results. Share this on Facebook.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 4, 2012
    [Business, Facebook] 9 Content Marketing Articles You Shouldn’t Miss
    Last week I covered the  8 Marketing Strategy articles  you missed when you were too busy. With the right amount of budget and the right agency, any business could reach their target audience. But Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 5, 2014
    [Business, Facebook] Use Google Plus to Create Better Real Estate Connections
    Rebekah’s goal is to provide insight and inspiration to business owners and entrepreneurs, enabling them to build a powerful online presence that includes the strategic use of social media marketing. Twitter | Facebook | Google+ | LinkedIn |. Are you a real estate professional eager to tap into the power of Google Plus? Rebekah Radice.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 13, 2014
    [Business, Facebook] Six Steps For Delivering On The New Vision In Marketing
    And the role of the CMO “will evolve in response to changes in their business models, the ability to access ever-growing markets and a more detailed understanding of the customer than ever before.”. Marketers of the future will be revenue drivers and will have greater influence across the business. Strategy
  • FIFTH GEAR ANALYTICS  |  FRIDAY, SEPTEMBER 17, 2010
    [Business, Facebook] Tip: Address Unified Marketing Technology Solutions Now.
    In a previous post , we discussed unifying and imbedding marketing data and analytics into business functions for greater business value. The user audience of the data isn’t seen as the broader business functions and, therefore, applications are built more “solo” and less integrated into core business activities.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 14, 2015
    [Business, Facebook] Why you need to re-evaluate the design of your blog
    You’re dealing with a very distracted audience… Facebook, emails, phone calls, texts, SQUIRREL! Before co-founding Wood Street in 2002, Jon worked in sales, marketing and business development for technology and marketing firms. Connect with Jon on Twitter , Facebook , LinkedIn , and Google+. Design matters. Visuals matter.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 23, 2012
    [Business, Facebook] Why It Doesn’t Matter that CEOs Aren’t Using Social Media
    It really doesn’t matter that the two sponsors are actually the same organization and their business is all about the solution the research suggests will save the day. In this instance, it’s the archetypical Old-White-Dinosaur-Luddite-Who-Just-Won’t-Be-My-Facebook-Friend. They are always more than a little busy. 3. What to do?
  • MARKETING ACTION  |  MONDAY, OCTOBER 14, 2013
    [Business, Facebook] B2B Social Marketing: ALL Decision-Makers Use Social for Work
    According to Forrester Research ’s B2B Social Technographics® numbers, fully 100 percent of business decision-makers use social media for work purposes. 98% of business decision-makers are Spectators (they read blogs, watch videos, or listen to podcasts). For some businesses, Twitter works very well indeed. What’s the takeaway?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 27, 2013
    [Business, Facebook] Why many of my students will not have a job upon graduation
    Sure everybody is on Facebook, but marketing undergrads are simply not utilizing social media platforms like LinkedIn and blogging to their full potential for business purposes. She is currently working on her PhD in Business with an emphasis on Marketing; her dissertation research is focused on Social Media. Surprised? Read on.
  • CONVERSIONATION  |  MONDAY, DECEMBER 10, 2012
    [Business, Facebook] Touchpoint and Customer Experience Mapping Made Easy
    Touchpoint Dashboard is a web-based touchpoint and customer experience mapping tool allowing you to map and visualize customer journeys and the different touchpoints for any given business model and all possible scenarios. Example of retention stage touchpoints “This is the age of the customer”. But it’s not because I didn’t want to.
  • MEASURABLE MARKETING  |  FRIDAY, SEPTEMBER 16, 2011
    [Business, Facebook] Top Mobile Website Design Trends for 2011
    catching onto this wave by incorporating links to all their social media channels, along with incentives for "liking" them on Facebook or "following" them on Twitter. To remain competitive, and to truly evolve your digital marketing presence, any mobile website design initiatives you take on must be firmly rooted in your business objectives.
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Business, Facebook] The Ultimate Glossary: 120 Social Media Marketing Terms Explained
    Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. We're talking Facebook friends. for $1.65
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 28, 2012
    [Business, Facebook] 17 Inspirational Sales & Marketing Quotes to Honor Zig Ziglar
    Widely known for his motivational speeches and corporate training to help better people's lives and careers, Ziglar inspired many businesses, salespeople, and marketers -- in addition to countless others -- by showing us the "The Ziglar Way.". The complaining customer represents a huge opportunity for more business." ( Tweet This Quote ).
  • HUBSPOT  |  FRIDAY, JULY 22, 2011
    [Business, Facebook] Google+ Attracts 20 Million Users in 3 Weeks [Infographic]
    To help put this user growth into perspective, Leon Håland created a graph to show the paces at which Google+, Facebook, and Twitter all hit 20 million users. All Things D is reporting that Google will soon lunch and Games on Google+ to directly compete with Facebook. Google+ is hot. Marketing Takeaway. Connect with HubSpot
  • LOOPFUSE  |  FRIDAY, FEBRUARY 24, 2012
    [Business, Facebook] Don't Hire - Automate!
    We love our customers and really love it when they tell the world why they chose us and how we are helping them manage leads, close business, and generally just rev the marketing engine. You can follow LoopFuse on Twitter  here or join us on our Facebook fan page  here. Read the whole thing. ” and we really love this one!
  • LOOPFUSE  |  THURSDAY, NOVEMBER 3, 2011
    [Business, Facebook] 3 Tips for Content Marketing Success
    You should always be thinking about building content and how the things you do as a company can be a source for that.  Do you have a unique way of running your business that is relevant to your target audience?  The success of their business is based, in part, on them being your customer so give them center stage. Always Build Content.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 12, 2011
    [Business, Facebook] Get & Keep Customers with iPhone Apps
    Focusing on software development to innovate business strategies, he enables innovative companies, including startups, to run more efficiently and best discover and fulfill client needs. It’s hard to make an impression on clients, manufacturers or other businesses without the right technique. Facebook. Thanks, Henry.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 19, 2014
    [Business, Facebook] IgnitionOne Buys Knotice, Prompting Many Deep Thoughts
    Neustar, whose core business is linking people to phone numbers, is one example: it recently introduced “PlatformOne”, which it describes as a “centralized marketing solution” that gives marketers “a complete, real-time portrait of their customers and prospects based on accurate data, enabling a personalized dialogue across all marketing channels.”
  • WINDMILL NETWORKING  |  THURSDAY, JULY 23, 2015
    [Business, Facebook] How to Speak at the Social Tools Summit
    The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. How to Speak at the Social Tools Summit by Neal Schaffer - Maximize Social Business.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 14, 2014
    [Business, Facebook] The Fast Growing Influence of the Social Media Ambassador
    In 2014, the concepts between ambassadors and influencers in social media have found themselves, now more than ever, central to the concerns of businesses and brands. Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | The Fast Growing Influence of the Social Media Ambassador by Raymond Morin - Maximize Social Business.
  • CLIENT BRIDGE  |  WEDNESDAY, APRIL 6, 2011
    [Business, Facebook] Coming Trends in Marketing Technology
    As Twitter and Facebook become more established as marketing platforms, other technologies with marketing potential will be introduced. Foursquare, Gowalla and Facebook Places all connect repeat customers with deals at local businesses. Quora and other online knowledge markets offer deeper connections than Facebook and Twitter.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 20, 2015
    [Business, Facebook] WTF Does John Cleese Know About Content Marketing
    Second, John also has a pretty good sense of business. He co-founded a video production company to produce business training videos on topics like “how to conduct a meeting.” Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. ” It turns out, he knew quite a bit.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 20, 2014
    [Business, Facebook] What Is Content Marketing? It’s Starts With Culture!
    I was recently interviewed by an international business rag on content marketing. Content Marketing is a business opportunity, not a fad, or a trend, or just another buzzword. Content marketing can be defined as a continuous process of creating, publishing and sharing content that drives business outcomes for a brand. Learn.
  • HUBSPOT  |  FRIDAY, APRIL 1, 2011
    [Business, Facebook] 12 Mind-Blowing Statistics Every Marketer Should Know
    That also means your new business card isn't a business card—it's Google. 2. 78% of business people use their mobile device to check email. Is your business website optimized for mobile devices? 57% of businesses have acquired a customer through their company blog. They're just kids." Finally, some good news!
  • PAUL GILLIN  |  THURSDAY, JANUARY 6, 2011
    [Business, Facebook] Social Marketing Hangover
    I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. responded that no slight was intended. Blaming the Tools.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 10, 2012
    [Business, Facebook] 9 Top Twitter Tips You Should Start Using Today!
    In the course of those 3 years, I have interacted with some of the smartest business and marketing people on the planet. If you are interested in business, cats and knitting, then you should find a way to build that in to your tweeting habits. Yesterday was my 3-year twitter anniversary. sent over 18,000 tweets. watched.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 9, 2013
    [Business, Facebook] 10 Essential Reports and Research for B2B Marketers
    Ad Age Survey: What Advertisers Really Think About Facebook. Ad Age partnered with RBC Capital Markets to evaluate Facebook’s reputation among 1,200 Ad Age subscribers. The Facebook is leading the way, but Janrain takes a look at the other networks that are popular via social login. View the full report. View the results.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 11, 2015
    [Business, Facebook] 29 Amazing Content Marketing Quotes To Inspire You
    In our research and conversations, we’ve come across insights from top marketers, business leaders, and content experts that have educated, motivated, and inspired us. “ What helps people, helps business. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates.
  • PR MEETS MARKETING  |  THURSDAY, JUNE 24, 2010
    [Business, Facebook] Social Media Marketing Strategy 101: Definitions
    Consequently, social platforms now grant businesses the ability to accomplish this with ease. While  Wikipedia provides a fairly academic definition of social media , here’s my simple definition: Social media is when you and I use online applications, such as Twitter, LinkedIn, Facebook, etc. Video, blog posts, etc.).
  • WINDMILL NETWORKING  |  FRIDAY, MAY 29, 2015
    [Business, Facebook] How to Use Instagram with Your Blog
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | How to Use Instagram with Your Blog by Peg Fitzpatrick - Maximize Social Business. Instagram makes things a little challenging for bloggers because you only have one clickable link possibility in your bio. Peg is a social media strategist, writer, and speaker. And her job.
  • SAZBEAN  |  SATURDAY, MAY 11, 2013
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of May 12, 2013
    Here are the top Internet strategy, marketing and technology links for the week of May 12, 2013… Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans (B2B Lead Roundtable Blog) What Should Lead Your Online Marketing Strategy: SEO or Content Marketing? News & Notes
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 16, 2015
    [Business, Facebook] When Social Media Influence Marketing Becomes the Brand
    Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | When Social Media Influence Marketing Becomes the Brand by Raymond Morin - Maximize Social Business. Last fall, a young graduate of ISCOM in Paris asked me to help for writing her thesis on the phenomenon of influence in social media. Social Media Influence
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 5, 2014
    [Business, Facebook] 3 Trigger Marketing Tips To Improve Engagement
    The speaker was infuriated, but instead of yelling, he explained to the hotel manager that by raising the price he would not only lose the speaker’s business, but the business of the speaker’s attendees and followers. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 23, 2015
    [Business, Facebook] 5 Ways to Engage Employees To Build A Better Customer Experience
    When he’s not helping business-makers navigate through complex marketing challenges, Joseph enjoys reading, working out and traveling just about anywhere…anywhere you can get a digital signal, that is. Twitter | Facebook | Google+ | LinkedIn |. People say they will pay more for a better customer experience. Author information.
  • CRIMSON MARKETING  |  THURSDAY, JULY 11, 2013
    [Business, Facebook] 359 Million Reasons to Join Google+
    Google+ is absolutely one of the best social media networks available to you. A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix.  You You might be asking yourself why? This isn’t just any number folks.
  • MARKETING ACTION  |  THURSDAY, APRIL 30, 2015
    [Business, Facebook] 9 Ways to Generate Leads with Mobile Marketing
    As the founder of the 60 Second Marketer and CEO of 60 Second Communications , Jamie is extremely skilled at developing mobile, social and traditional campaigns for businesses of all sizes across multiple industries. Run a Native Ad on Facebook. native ad is a promotional message that’s embedded in a Facebook feed. We get it.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 29, 2012
    [Business, Facebook] Content Curation And 12 More Content Marketing Terms Defined
    By focusing on their content needs, we are able to attract them, gain their affinity and ultimately their business. But first, we need to speak with a common understanding with our business colleagues. “Social Media” is so 91 days and 42 seconds ago…. To me, content strategy is all about focusing on the needs of our audience.
  • SAZBEAN  |  SATURDAY, NOVEMBER 26, 2011
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of November 26, 2011
    Introducing Social Media to Your Business (Danny Brown). Small Business Social Media Infographic (Socialnomics). Evolving Social Media Marketing to Social Business (Social Media Explorer). Better Way to Handle Publicly Tweeted Complaints (Harvard Business Review). Simply Zesty). Experietia). News & Notes
  • SAZBEAN  |  SATURDAY, JUNE 18, 2011
    [Business, Facebook] Top Internet Strategy, Marketing & Technology Links – Week of June 17, 2011
    Facebook Growth Outpacing Other Social Media (Marketing Profs). It’s About the Problem (Small Business Trends). Article: Twitter Users Want Businesses to Answer Them  (eMarketer). Resume Qualifications that Show Your Business ‘Gets’ Social Media Marketing  (Ignite Social Media). Social Media and Small Business Metrics?
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 20, 2010
    [Business, Facebook] 5 Great Reasons to Retweet Others on Twitter
    Now virtually every blogger and business user on Twitter tweets their own content, and there’s absolutely nothing wrong with that—it’s one of the strengths of the platform. Share this on Facebook. Do they ask questions? Answer them? And most importantly, do they ever retweet others’ content? It helps your followers.
  • MARKETING GENIUS BLOG  |  THURSDAY, MAY 19, 2011
    [Business, Facebook] Marketing Automation Buyers: State of the Union, Part II
    For small businesses, the focus needs to be more on number 2) and 3) above I.e. ease of use.  There’s no reason even a very small business shoudn’t realize. So whether you’re a large or small business MA buyer, raise your standards and demand value and ROI from your MA vendor ASAP. Share this on Facebook.
  • INBLURBS  |  WEDNESDAY, DECEMBER 7, 2011
    [Business, Facebook] 3 Ways how to profit from your Daily Deal Sites marketing
    BuySellAds reports that 82% of businesses are unsatisfied with Daily Deal Sites. They specially indicate that they are not stratified with the amount of repeat business they generate after running a daily deal. And like all marketing activities your business is doing you need to do it the smart way to profit from it!
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 20, 2014
    [Business, Facebook] Elevate Your Holiday Marketing on Social Media
    Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the hospitality industry are using social media. Debbie Miller | Twitter | Facebook | Google+ | LinkedIn | Pinterest | Elevate Your Holiday Marketing on Social Media by Debbie Miller - Maximize Social Business. Social Media for Hospitalit
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 1, 2013
    [Business, Facebook] How to Become a Thought Leader In Your Industry
    A company with a reputation for dependability, consistency and quality services or products will win consumers'' business. Thought leadership" was coined in the 1990s in an article in Strategy+Business about industry professionals. Becoming a thought leader is harder than you think. First, let''s take a look at the origin of the term.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 23, 2011
    [Business, Facebook] 65 Tweetable Moments From The Corporate Social Media Summit New York
    This week I attended Useful Social Media ‘s Corporate Social Media Summit in New York city where hundreds of practitioners gathered to hear case studies from some of the best in the business. This policy helps explain how AMEX helps small businesses do more business. Tie social media to business objectives.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MARCH 8, 2014
    [Business, Facebook] SXSW Preview: Social Technologies and the Universal Customer Profile
    He joined Oracle as part of its acquisition of Involver, a social technology platform and an early Facebook Marketing Developer. Many businesses are already learning from their customers’ Digital Body Language ; improvements in social analytics will only accelerate this trend. Join our discussion in person and RSVP here.).
  • HUBSPOT  |  THURSDAY, MAY 26, 2011
    [Business, Facebook] 6 Ways to Screw Up Your Social Media Strategy
    That philosophy stands true for business people and school children alike. Marketers and business owners are integrating social media as a new component in their marketing strategy every day. However, I'm sure your business wouldn't outright ignore a person. What other social media mistakes should businesses avoid? Right?)
  • TOMORROW PEOPLE  |  WEDNESDAY, MARCH 21, 2012
    [Business, Facebook] The Death of Website Design
    Recent research revealed that more than half of UK businesses with fewer than 50 employees do not have a website. Yet even businesses that do have a website underestimate its value. While most companies see their website as having a role in their business, many still only use it to only a limited degree. What’s next?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 26, 2012
    [Business, Facebook] Florida State University class using Klout to determine student grades
    This class project familiarizes students with Klout by having them engage with others via Facebook, Twitter, LinkedIn, and blogs. By Todd Bacile, Florida State University. As an instructor, I had to ask myself: “Am I doing everything I could to prepare my students for the real world workplace?” Klout matters to employers. Tweet.
  • INBOUND SALES NETWORK  |  THURSDAY, AUGUST 23, 2012
    [Business, Facebook] 5 Reasons Why Email Should Be Your Medium of Choice for B2B Companies
    If you are selling to a CEO of a manufacturing company, the chances are they are not even on twitter or Facebook. While not everyone is on social media, in today’s business world there is no operating without an email account. Translation: while on Facebook, they are not wanting or looking for work related information.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 12, 2011
    [Business, Facebook] Have Infographics Jumped the Shark?
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Facebook. In many ways, I have an attraction/revulsion relationship with infographics. But the surge in popularity has triggered a corresponding decline in quality. Eloqua has achieved some measure of success with infographics. Share email.
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 2, 2012
    [Business, Facebook] Data Append & Real-Time SmartForms- interview with DemandGen Report
    Enriched data allows for true understanding of lead quality as marketers can see in real-time the business characteristics of each lead and immediately trigger lead scoring, routing, segmentation and nurture fine-tuned to the lead traits. Share and Enjoy. Database Marketing CRM Data append data cleanse database
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Business, Facebook] 6 Steps To Executing A Content Strategy
    Content Strategy is a very confusing topic in business and marketing circles. Whatever it is, you need to define that content strategy mission and also how that will translate into business results. You have to define which content and tactics are driving the highest levels of engagement and conversion to your defined business goals.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 1, 2014
    [Business, Facebook] 4 Social Media Marketing Predictions for 2014
    In 2014, social media will continue to be a necessity for small business marketing, not just a fad that will fade away. That’s just one of the predictions Sharon Geltner, a marketing teacher and small business counselor at Palm Beach State College , has for the new year. Small businesses will get selective about social media.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 26, 2010
    [Business, Facebook] Is The White Paper Dead for B2B Marketing?
    Share this on Facebook. Social Media in Business study found. In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” Digg this!
  • SAZBEAN  |  SATURDAY, JULY 28, 2012
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of July 28, 2012
    The Secret to Awesomely Successful B2B Marketing  (WebInkNow). News & Notes
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 29, 2012
    [Business, Facebook] Emotion vs. Promotion: How to Get a Customer to Buy
    With the advent of Facebook, Twitter and other social networks, consumers have found a venue to not only voice their opinion, but make it known to the whole world (or at least their friends and followers) if they so choose. Small Business Marketing Social Media Small Business small business marketing Social Media Marketing
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 23, 2010
    [Business, Facebook] It pays to provide Support with Social Media
    In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Share this on Facebook. Tweet This! Digg this!
  • E-QUIP  |  TUESDAY, DECEMBER 20, 2011
    [Business, Facebook] E-Quip Blog: Top 10 Blog Posts of 2011
    Like recently, when Ive been so busy that I just couldnt keep my commitment to post weekly. No business advice is in more demand than how to be a better leader. But as business improves, the talent shortage in our industry will be evident again and employee retention will be paramount. Share to Twitter Share to Facebook.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 20, 2011
    [Business, Facebook] The 7 B2B Sins of Social Media Ignorance
    All too often, it’s the rampant misconception that social media may work well for consumer-facing businesses, but not for the b2b sector. Facebook has been around for over 7 years and Twitter for over 5. Facebook. by Andrew Moravick | Tweet this What holds back b2b companies from tapping into social media? Greed. Share email.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 22, 2014
    [Business, Facebook] Which Companies are Totally Nailing B2B Marketing?
    Businesses are slowly but surely learning that business-to-business marketing doesn’t have to be all direct mail and incentive promotions. Fortunately, Salesforce really excels on social, particularly on Facebook where they consistently using their header image to promote upcoming events. Let’s take a look. Salesforce.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 4, 2012
    [Business, Facebook] Do You Have a Plan for Your Social Media?
    Most businesses social media plans fail because there isn’t a plan. Starting a Facebook account or bl0g with no plan on how they will react, not only with each other but with the rest of your marketing plan, is a disaster waiting to happen. It could be Facebook or LinkedIn. Get help and recruit more team members.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 2, 2010
    [Business, Facebook] 9 Indispensable B2B Social Media White Papers
    15 B2B Marketing Facebook Success Stories. This ebook provides 15 mini case-studies of successful B2B Facebook pages. Learn how many B2B businesses are getting significant value out of Facebook. 2. 2009 Business Social media Benchmarking Study. Published by Hubspot, May 2010. Social Media for the B2B Sphere.
  • SYNECORE  |  THURSDAY, APRIL 3, 2014
    [Business, Facebook] How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
    However, like many other aspects of business in the digital age, speculative theory is fast turning into tangible reality. For businesses, this means preparing for total consumer engagement over multiple screens simultaneously as consumers shift from desktop computers to smartphones and tablets to research and purchase goods and services.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 20, 2015
    [Business, Facebook] 6 Essential Customer Experience Questions You Must Answer
    When he’s not helping business-makers navigate through complex marketing challenges, Joseph enjoys reading, working out and traveling just about anywhere…anywhere you can get a digital signal, that is. Think about a recent mediocre customer experience, if you are struggling with this, think about a bad one. What made it less than ideal?
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 12, 2014
    [Business, Facebook] The 15 Best LinkedIn Pulse Articles On Marketing
    Software Is Eating The Digital Advertising Business  (687,967 pageviews / 116 comments) by Tod Sacerdoti. This concept isn’t new, but Brian suggests that no business is too big to fail if it is not adaptive to change. And no business is too small to succeed if it has innovative products and a strong focus on customers.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Business, Facebook] New Social Media Marketing Benchmarks: How Does Your Company Stack Up?
    And then there’s Facebook, with 1.35 with a "b." In other words, Facebook''s user base is just a hair smaller than the population of China, the most populous country in the world (with about 1.37 That''s why we created the 2015 Social Media Benchmarks Report , which uses data from 7,000+ businesses. 284 million. That''s billion.
  • MARKETING GENIUS BLOG  |  TUESDAY, MAY 3, 2011
    [Business, Facebook] Freemium for BtoB
    The business model, defined as offering a free product or service while charging for upgraded or premium features, was popularized by mobile apps and social collaboration (think Flickr, Skype) and often siloed in the consumer market.  Leave a comment on what other free products have helped you in your daily business. Tweet This!
  • BLOG MY CALLS  |  TUESDAY, MARCH 4, 2014
    [Business, Facebook] Webinar Notes: Getting Your Customers ADDICTED to You
    To watch the entire webinar visit Marketing Your Business Using the 7th Legal Addiction. The other example that jumps to my mind is the way that Facebook built their brand. They built Facebook using the concept of exclusivity. We had Facebook. Facebook and other social media tools are IDEAL for this. 3.
  • CLIENT BRIDGE  |  FRIDAY, SEPTEMBER 17, 2010
    [Business, Facebook] 10 Steps to Launch Your Social Media Presence
    Be Social - If you are going to make social media work for your business you (or someone representing your company) are going to have to become actively involved. Create a Facebook Page ( www.Facebook.com ) - Profiles are for people but pages are for businesses and brands. Where does your market get together online?
  • SAZBEAN  |  SATURDAY, OCTOBER 12, 2013
    [Business, Facebook] Top Internet Marketing Strategy Links for the Week of October 7th, 2013
    Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes
  • SAZBEAN  |  SATURDAY, MAY 4, 2013
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of May 4, 2013
    Business Insider) The Data-Driven Enterprise Marketing Revolution  (All Things D) Are You Making These 5 Basic SEO Mistakes? Socialnomics) 30 Ways to Tell if You’re a Social Media Success  (Small Biz Trends) Advice for Clueless Brands on Social Media  (Mashable!) News & Notes
  • HUBSPOT  |  WEDNESDAY, APRIL 1, 2015
    [Business, Facebook] HubSpot Goes #DeskFree, Pioneering the Next Frontier of Workspace Collaboration
    Just like our company sought to level the marketing and sales playing field for businesses through inbound, we wanted to literally level the workplace environment by removing all the desks in our four offices across the globe. Workplace collaboration has become a hot topic in the software and tech space. And our company is happier than ever.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 19, 2013
    [Business, Facebook] Feed the beast: 7 practical tips to improve your blog’s search ranking
    billion monthly searches , Google search results are still very important for your business.  Twitter details, Facebook page, contact page, recent posts, etc) saving you a lot of time. billion monthly searches, Google search results are still very important for your business.  By Ian Cleary, {grow} Contributing Columnist.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 15, 2011
    [Business, Facebook] 5 Reasons Face-to-Face Events Still Rule in Europe
    Reasons Face-to-Face Events Still Rule in Europe is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Facebook. by Sylvia Jensen | Tweet this The rumors of the physical event’s demise are greatly exaggerated. At least in Europe. And there’s no doubt that virtual events are gaining traction.
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