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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 5, 2013
    [Business, Facebook] Do you have to cheat to be successful on the social web?
    This has been one of those weeks when I get really disgusted about the questionable games people play in business. It was driving the wrong behavior for me and my business because instead of just doing good work, I was thinking about doing work that increased these meaningless metrics. He seemed too good to be true. He was a cheat.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 15, 2015
    [Business, Facebook] Driving Long-Term B2B Growth with an Omni-Channel Presence
    As digital communications platforms change the way people communicate with each other, businesses have tried to keep up, using new capabilities to give customers more choices in how they interact with companies. toll-free customer support line open only during local business hours used to be the norm. Guest post by Robert C. Johnson.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 9, 2015
    [Business, Facebook] You’re Doing It Wrong – Stop Making These B2B Social Media Mistakes
    Did you hear that Instagram now has edged out Twitter in active users or that Facebook and Pinterest can send more referral traffic to your website than any other network? What works on Twitter doesn’t work on Linkedin or Facebook. Please stop using more than three hashtags per tweet or one per Facebook/Google+ post.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 12, 2014
    [Business, Facebook] An unexpected blogging journey with Jeff Bullas
    Broke, unemployed, going through a divorce, shutting down a business … Jeff Bullas was embroiled in some pretty dark times five years ago. In this fascinating and raw interview, one of the most famous bloggers in the world discusses his shaky start, the tipping point for his blog, and how he started to turn his blog into a business.
  • SAZBEAN  |  MONDAY, MAY 9, 2011
    [Business, Facebook] Caution! What value message are you sending with Groupon?
    Social discounting sites like GroupOn , Living Social , Facebook deals, etc. Consumers love a great deal and businesses get more traffic. Before you decide to use one of these sites to drive short term traffic to your business, you should consider some of the long term effects… Degrading Value. are all the rage. Maybe.
  • WRITING ON THE WEB  |  MONDAY, JUNE 13, 2011
    [Business, Facebook] How to Make Content More Engaging: 10 Tips
    Here is a summary of what other content marketers think about this important question: Just as there is no single definition of engagement, there is no single way to engage with your audience: Focus on what is important to your ideal reader, which is often different than what is important to your business. Share this on Facebook.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 1, 2010
    [Business, Facebook] How Much Time Should You Spend in Social Media?
    That doesn’t mean that YOU do not have to spend all of YOUR day on the likes of LinkedIn, Twitter, and Facebook! Related Stories 5 Reasons Your Business Should be Sponsoring Social Media Events 5 Common LinkedIn Fallacies and Why You Shouldn't Believe Them Yes, Mom, I Really AM a Professional Social Media Consultant.
  • HUBSPOT  |  FRIDAY, JUNE 8, 2012
    [Business, Facebook] 8 Questions to Evaluate if That New Social Network is Worth Your Company's Time
    Whether it’s Facebook or Twitter, LinkedIn or Google+, a company’s online presence and brand is often enhanced through engagement and interaction on such social media sites. Few achieve the massive success of Facebook, but some do take the internet by storm. New social networks are born every day. Let's get to it. Bonus! 7.
  • HALEY MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Business, Facebook] The Psychology of Social Media: How Your Staffing Firm Can Use Dopamine To Its Advantage
    Dopamine is released at the anticipation of getting that like; for example, your brain begins to release the chemical when it sees your phone screen light up after you just posted a picture on Facebook. Likes aren’t only for Facebook. You don’t have to be a neuroscientist to understand how the human brain reacts to stimuli.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 21, 2015
    [Business, Facebook] Social Media Influence Marketing: Why Include Blogs
    Twitter | Facebook | Google+ | LinkedIn |. Social Media Influence Marketing: Why Include Blogs by Raymond Morin - Maximize Social Business. With over 350 blog posts shared every minute through social networks, and nearly 200 million blogs in the world, the blogosphere is both an inexhaustible […]. Author information.
  • SYNECORE  |  THURSDAY, FEBRUARY 28, 2013
    [Business, Facebook] Real-Time Content Marketing and What SMBs Can Learn from Oreo
    In the past few weeks, businesses have been stepping up their real-time marketing game, using a succession of televised Sunday mega events (Super Bowl, Grammys, Oscars) and holidays as public points of interest to which they can relate their brands in real-time. It refers to the speed at which content hits the market. Anyway, here we are.
  • SAZBEAN  |  SATURDAY, JULY 30, 2011
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of July 29, 2011
    Why Dependability Is the Most Important Quality for Businesses  (Mashable!). America’s 25 Most “Social&# Cities  (Business Insider). How To Plan Different Facebook And Twitter Strategies  (All Facebook). Social Media Gets Mixed Reviews From Small Business  (Marketing Profs). Social Times).
  • VIEWPOINT  |  TUESDAY, OCTOBER 1, 2013
    [Business, Facebook] PowerViews with Ardath Albee: Sales Reps Need to Get ‘Content CliffsNotes’
    Social selling is all about nurturing, because every time you come into contact with a prospect—via Facebook, Twitter, LinkedIn or some other social media — you have to nurture the relationship. She says it’s not just about creating content and putting it out there; it’s about creating content that helps people do business. Stay Tuned.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, AUGUST 8, 2009
    [Business, Facebook] City attacks unemployment through social media
    They also created a Facebook page and a dedicated Twitter account aimed at connecting people with jobs. The Greater Richmond Partnership is also employing social media applications to support efforts to attract and retain businesses and support small businesses and entrepreneurs. Can Twitter help people find jobs?
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 13, 2015
    [Business, Facebook] How to Start a Guest Blogging Program (Even if You Don’t Have Big Name Pull)
    Holly is passionate about implementing business strategies and visual engagement solutions that result in rapid revenue and happy clients. Twitter | Facebook | LinkedIn | Pinterest |. How to Start a Guest Blogging Program (Even if You Don’t Have Big Name Pull) by Holly Chessman - Maximize Social Business. Holly Chessman.
  • EMAGINE B2B BLOG  |  TUESDAY, SEPTEMBER 3, 2013
    [Business, Facebook] B2B and Social Media: How to Choose the Right Platform
    We found our clients seem to gravitate most to LinkedIn, Twitter, YouTube, SlideShare, Blogs (yes, that is social media) and Facebook. The most common discussion I have heard is the debate between Facebook and LinkedIn for B2B. There is certainly merit to having both a LinkedIn business presence AND a Facebook presence.
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 18, 2013
    [Business, Facebook] What Do You Do If Your Boss Doesn’t Get Social Media?
    The proof is in the pudding, so you have to prove how social media gets results with Comments on your Blog , Impressions on a LinkedIn Company Page , Likes on a Facebook Company Page , and/or Followers and Conversations on Twitter. Create a Facebook company page. Just do it. Ramp up your LinkedIn profile. So do it!, sell it!,
  • HUBSPOT  |  THURSDAY, MAY 24, 2012
    [Business, Facebook] 20 Revealing Stats, Charts, and Graphs Every Marketer Should Know
    Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages. 57% of the respondents in HubSpot's State of Inbound Marketing study reported that they have acquired a customer through their company blog, 62% through LinkedIn, 53% through Facebook, and 44% through Twitter. Why, you ask?
  • CLIENT BRIDGE  |  FRIDAY, SEPTEMBER 7, 2012
    [Business, Facebook] INFOGRAPHIC: Why Invest in Social Media Marketing?
    billion pieces of content are shared on Facebook. Social media is an easy, fast and cheap way to promote your business. Every week, 5.3 From Socialkia, here's an infographic that shows why social media is so important and effective for marketers. View Original Article
  • STORIES THAT SELL  |  TUESDAY, OCTOBER 1, 2013
    [Business, Facebook] How Customer Case Studies Drive Traffic to Company Sites
    LinkedIn and Facebook. also learned the company mentions its customer successes on LinkedIn and Facebook. For marketing to existing fans, PostcardMania posts teasers to its success stories on Facebook. A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 1, 2010
    [Business, Facebook] Why Most Executives Should Stay Clear of Social Media
    Naturally, this otherwise excellent talk began with the Ritual Shaming of the people in the room brave enough to admit they didn’t have a professional Facebook account, don’t really understand Foursquare, are only dimly aware of Google Buzz and can’t, honestly, see the point of Twitter. Steve Jobs gets it but seems unable to be polite.
  • MI6 MARKETING AGENCY  |  SATURDAY, JULY 23, 2016
    [Business, Facebook] Mi6 Agency’s Top Charts for July 2016
    They’ll never become a technology company but maybe they should engage and learn from technology companies about things like: business model design, developing and keeping talent and the ways they innovate and build a strong culture. Two charts will be featured each week with some insights and thoughts from the author. Week of July 4th.
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 17, 2016
    [Business, Facebook] IoT 2016: Top 100 Influencers and Brands
    This is allowing many small agile businesses to create competitive advantage.” One thing is for sure: the Internet of Things is the genesis of countless new business models, that revolutionize our day-to-day life. Like in any data-driven business model, customer-centricity and relevance are key factors to excel. Company.
  • SAZBEAN  |  MONDAY, MARCH 7, 2011
    [Business, Facebook] Review: Sprout Social for Social Media Management & Measurement
    Social media management and measurement can be some of the most difficult tasks for any business. Moreso for small businesses which may have difficulty finding tools that give enough information at an affordable price. If you use Twitter, Facebook and LinkedIn, Sprout Social can provide some very valuable measurements and insights.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 29, 2012
    [Business, Facebook] Is Influence The Moneyball of Marketing?
    The sports analogy is often used in business to emphasize goals, strategies, obstacles, personal motivation and teamwork. So if sports has such a strong hold over us, who influences the business of sports?  Do we even understand the power of influence? Or more specifically, what influences the business of sports? Score a goal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 29, 2013
    [Business, Facebook] Social media research, customer insight, and the power of the one
    Long before the days of Sysomos, Radian6, or even Facebook, the only way to learn about trends and “sentiment” was to actually poll your customers or go out and talk to them. The post Social media research, customer insight, and the power of the one appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 18, 2011
    [Business, Facebook] Why We Need More Social And Less Marketing
    And while there are plenty of big thinkers who are debating the semantics, I am concerned about driving real change in business. To make sure that our business solutions reflect the real needs of our customers. So what can we tell our business leaders that will help to make the impact real for them? Social. Digital. Content.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 11, 2013
    [Business, Facebook] 9 Internet Trends Charts You Need To See
    Key Consideration:  there will be tremendous business impact from the economic growth in China, India and other countries like Brazil and Russia. Key Consideration:  Like content, technology and innovation will become key differentiators for all kinds of business. Key Consideration:  Who is out there trying to disrupt your business?
  • CONTENT MARKETING TODAY  |  TUESDAY, MARCH 27, 2012
    [Business, Facebook] Great Content Marketing Ideas for Using Google Plus
    Unlike Dell, “Wired” produces content as its core business; but like Dell, it has invested time and resources in its Google+ brand page and has quickly built a large following. In contrast, posting too many updates on Facebook is a common reason for people deciding to ditch friends and brands from their newsfeeds.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 20, 2015
    [Business, Facebook] An 11-Step Approach to Implementing Employee Advocacy [Free Ebook & Webinar]
    The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Author information. Neal Schaffer. Neal Schaffer. Employee Advocacy
  • LEADERSHIP  |  WEDNESDAY, OCTOBER 16, 2013
    [Business, Facebook] Why You Can’t Write Off Email Marketing—It Beats Social Media
    Take a look at these statistics and reasons why email should still be a priority in your overall B2B marketing strategy: A recent study by Custora shows that Email has nearly 3 times as many users as Facebook and Twitter combined. More and more businesses are equipping staff with smart phones across all levels of the corporate domain.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, OCTOBER 10, 2011
    [Business, Facebook] Beanstalk Data Adds Service to the Marketing Automation Recipe
    Nothing wrong with that; Beanstalk is targeted at small to mid-size businesses for whom basic is just fine. Campaign steps do support an unusual variety of output formats, including email, list exports, text messages, Facebook posts, digital printing, call center, and Web posts to external systems. Anyway, back to BeanStalk.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2011
    [Business, Facebook] Key to digital marketing success? Be less digital.
    And you know it wasn’t THAT long ago that business relationships were built through a firm handshake, a trusting friendship, mutually-shared experiences, and trust. The soul of business was reduced to computer keystrokes. And it was a one-way ticket. Sure, it was efficient. And yet, something was missing. Robert Cialdini.
  • WINDMILL NETWORKING  |  MONDAY, JULY 23, 2012
    [Business, Facebook] Who are the Top 15 Thought Leaders in Social Media Today?
    An interesting conversation in my Social Media Strategies for Business LinkedIn Group , which you should all join if you haven’t already, led to the list which I am going to publish below. Brian Solis – Brian is the prolific author of Engage! , The End of Business As Usual , and Putting the Public Back in Public Relations.
  • SYNECORE  |  THURSDAY, JULY 24, 2014
    [Business, Facebook] Foursquare Unbundles; Appeals to a Audience Exhausted by Social
    could snag some deals from local businesses. Frankly, I didn’t care what my friends were doing or where they were, because I had Facebook and Twitter for that (especially considering Facebook’s new “Nearby Friends” feature). I’ve never been big into Foursquare. just didn’t have time for it. Apps Get Focused. Not so much.
  • SAZBEAN  |  SATURDAY, MARCH 23, 2013
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of March 23, 2013
    Forrester) Top 10 Marketing Mistakes, and How to Correct Them (Part 2 of 3)  (Marketing Profs) Use Content Marketing to Grow Your Company Beyond Being a Me-Me-Me Brand  (Top Rank Blog) The Truth About Bounce Rate: Why Context Matters  (Search Engine Watch). News & Notes
  • SAZBEAN  |  SATURDAY, DECEMBER 17, 2011
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of December 17, 2011
    The New, New Twitter and What It Means to You and Your Business (Brian Solis). How to Increase Facebook Engagement Using Custom Page Tabs  (Mashable!). Lessons from Successful Networkers (Harvard Business Review). Facebook Campaign Management For Small Business Just Got Easier (Social Media Explorer). ProBlogger).
  • SAZBEAN  |  SATURDAY, SEPTEMBER 3, 2011
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of September 4, 2011
    How To Use A Personal Facebook Profile For Business  (All Facebook). How To Connect Your Message With People On Facebook  (All Facebook). Benefits of Having a Website for Your Small Business  (Small Biz Trends). Is Your Social Business Prepared? People Are the Puck  (Harvard Business Review).
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 23, 2011
    [Business, Facebook] The B2B Marketing Funnel By the Numbers [Graphic]
    How can a business become more social? The B2B Marketing Funnel By the Numbers [Graphic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Facebook. by Jesse Noyes | Tweet this What are the most effective B2B demand generation tactics? Eloqua is a sponsor.). Let us know below.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 10, 2013
    [Business, Facebook] Content Quality vs. Content Quantity – The Great Content Debate
    Every business struggles with this question. But we have to do all this at a scale that impacts the business. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Content quality vs. content quantity. How How much content is enough?
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 31, 2012
    [Business, Facebook] The Top 20 Twitter Clients being Used in 2012
    I recently changed my main Twitter client (more information on that below) and decided to create a new LinkedIn Poll for Groups  in my Social Media Strategies for Business LinkedIn Group  to find out what others use. asked my 2,500 group members: What Twitter client do you use for business ? SproutSocial. twitter.com/cibostudios/st….
  • WEBBIQUITY  |  WEDNESDAY, MARCH 27, 2013
    [Business, Facebook] 26 Outstanding LinkedIn Tips and Tactics
    Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. 13 Things You Never Knew You Could Do On LinkedIn by Business Insider. Lessons from HubSpot’s LinkedIn Company Page by Business Insider. Marketing with LinkedIn.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 18, 2015
    [Business, Facebook] The 5 Hottest Chinese Social Media Trends for 2015
    The mainland population in China is prohibited by censorship laws from using the dominate social networks of other countries such as Facebook, and Google+. Twitter | Facebook | LinkedIn |. The 5 Hottest Chinese Social Media Trends for 2015 by Olivier Verot - Maximize Social Business. In fact, among the 668 […].
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Business, Facebook] 2 Steps to Develop Your Social Recruitment Strategy
    Twitter | Facebook | LinkedIn | 2 Steps to Develop Your Social Recruitment Strategy by Laurianne Laval - Maximize Social Business. You are already using social media to recruit new employees (if not yet follow these rules and start doing it right now) and must know the main benefits of social recruiting. Time Social Recruiting
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 24, 2016
    [Business, Facebook] Social Selling 2016: Top 100 Influencers and Brands
    Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. Tim Hughes  – UK Business Development Director at Oracle. Small Business Trends.
  • SYNECORE  |  TUESDAY, JUNE 23, 2015
    [Business, Facebook] 4 Tips to Create an About Us Page that Converts
    It gives your business a chance to break down the facade of anonymity of the Internet and show it’s human side. It’s also the first place a potential customer looks to decide whether or not to take your business seriously. However, it is critical that your business has one and keeps it updated on a regular basis.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 21, 2015
    [Business, Facebook] 5 Ways to Reactivate Lost Leads Using Marketing Automation
    Usually, this is an issue inherent in your business. At 4pm, having completed the work that was due, Jessica quickly checks Facebook. In her timeline is a Facebook Ad from your company encouraging her to schedule a call. How you nurture your leads depends on your business. When a lead expires, what do you do?
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 21, 2012
    [Business, Facebook] Hello It’s Me …. Again
    From changes in Google Local to roughly a gazillion changes in the post-IPO Facebook to, well, you name it, it’s like waking up one morning and recognizing that your kids have changed seemingly overnight. That constant is the inability of businesses to get the correction attribution of online efforts to bottom line results.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 9, 2015
    [Business, Facebook] Are Salespeople Overlooking Video?
    Craig has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager, division sales manager, national sales manager, district manager, and as a business owner. He is the managing partner of Adaptive Business Services in Boise, Idaho which owns and operates NetWorks! Social Sales
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Business, Facebook] 8 Elements to Successfully Scaling Your Global Social Media Strategy
    For instance, Intel had a central Facebook page in English, but limited International presence on the social networking hub. Elements to Successfully Scaling Your Global Social Media Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Facebook. Get Organized. Be an Enabler.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, NOVEMBER 30, 2012
    [Business, Facebook] The First Step to Making a Sale
    If the person has a Facebook or Twitter account, you may be able to find out a thing or two before making that call. Sometimes, they are too busy planning what to say next, and they pay no attention to the customer’s answers to their questions. Life as a salesperson would be great if all our prospects came from warm referrals. Sales 2.0
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Business, Facebook] Digital Marketing – What Are The Top Goals And Challenges?
    The second biggest challenge was “executing consistent digital campaigns that drive business outcomes.” The main challenge cited by their study of marketing leaders showed that tying marketing results to the larger business was a top priority. So personalization is relevant across the buyer journey, not just after the sale.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 14, 2012
    [Business, Facebook] Is Instagram's New Pinterest-Like Web Platform Worth Your Time?
    The layout of profile pages makes it obvious that Instagram and Facebook are related -- remember, Facebook acquired Instagram a little less than a year ago. Similar to Facebook’s cover photo, the profile displays a large banner at the top, populated by a sleek grid of the user’s photos, softly transitioning from one to another.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Business, Facebook] 20 Ways to Increase Content Visibility on the Top 4 Social Networks
    To help make your content stand out , we've come up with a list of 20 tips for increasing content visibility on the top four social networks: Facebook, Twitter, LinkedIn, and Google+. How to Increase Content Visibility on Facebook. 1. Offer exclusive content only available to Facebook fans. Experiment with Facebook ads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 2, 2013
    [Business, Facebook] How to turn employees into a beacon for your brand
    Businesses of every size are overlooking one of the most powerful weapons at their disposal — their employees — and it took a big photo at a coffee shop to drive this lesson home to me. Businesses spend millions on store fit-out and decor, all carefully planned to communicate something important. The first one didn’t know.
  • HUBSPOT  |  TUESDAY, MARCH 22, 2016
    [Business, Facebook] The Anatomy of a Perfect Instagram Profile
    With 400 million users , over 80 million posts per day, and a 93% growth month-over-month for businesses using it, it's crucial that marketers include Instagram as a part of their social media marketing strategy. Download the complete guide to using Instagram for business and marketing here. Handle). Then, tap "Edit" in the top right.
  • MARKETING CRAFTMANSHIP  |  THURSDAY, APRIL 19, 2012
    [Business, Facebook] Should Companies Manage Their Employees’ LinkedIn Profiles?
    LinkedIn has become an important business channel, not only for individuals to showcase their professional credentials, but also for companies seeking to promote their value proposition and to establish or manage brand awareness. These brand implications are less significant on Facebook, which is not generally viewed as a business channel.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 7, 2010
    [Business, Facebook] Ten reasons to blog – even if nobody reads it
     . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. There must be some good business reason they do it, right? . Share this on Facebook. There better be. Search engines give preference to websites that have fresh, relevant content. Do your competitors have a blog?
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 8, 2014
    [Business, Facebook] Setting Goals for PR and Social Media in 2015
    Twitter | Facebook | Google+ | LinkedIn |. Setting Goals for PR and Social Media in 2015 by Maggie Patterson - Maximize Social Business. Another year has come and gone, and you’re very likely in the middle of finalizing plans, budgets and all kinds of things for 2015. Or are you going to add something new to […]. Media Relation
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 18, 2011
    [Business, Facebook] Case Study: Caterpillar and blue collar social media marketing
    One of the common complaints I hear is that social media marketing doesn’t seem to fit for many businesses … “My customers don’t tweet or read blogs.&#. Social media technologies provides the opportunity to publicly demonstrate our customer / business relationships. Case in point: Caterpillar. 
  • ACT-ON  |  THURSDAY, NOVEMBER 12, 2015
    [Business, Facebook] What To Do With $1,000, $5,000 or $10,000 (or No) Social Media Budget
    By following that simple mission statement, she was able to grow Molly’s Fund Facebook fans from just under 5,000 to 35,000 with zero marketing dollars. But you can get surprisingly far with that. $30 a month (or less, or more) on Facebook advertising. It works with Facebook, Twitter, LinkedIn, Google+, and Pinterest.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Business, Facebook] Oops! I made this Social Media mistake. How about you?
    Many passionate and hardworking social business operatives are making a business-killing mistake. Proud of their impressive Twitter followings, Facebook crowds and Klout scores they are lulled into a false sense of security. This is How Social Business Works. By Stanford Smith, Contributing {grow} Columnist. It’s easy.
  • CONVERSIONATION  |  THURSDAY, JULY 21, 2011
    [Business, Facebook] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
    Many businesses underestimate that. In many other businesses, sales reps continue to play a very important role from the early buying process stage onward and are involved, as consultants, in lead generation and even setting cross-divisional marketing and communication priorities. Of course, it’s not the only division in most cases.
  • OPENTOPIC  |  WEDNESDAY, OCTOBER 5, 2016
    [Business, Facebook] How To Share Compelling Video Storytelling In Your Social Media Marketing
    Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about creating and marketing on social media for your business is video. – The single most important strategy in today’s content marketing world is using video. Period! Marketing - Publishers
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Business, Facebook] BuzzFeed, The New York Times & The Huffington Post: Which Popular Media Sites Succeed With Certain Audiences? [New Data]
    Which domains have the most engaged audiences in five verticals: women, politics, business/finance, science, and technology? Additional findings revealed: The Huffington Post had the second most shared article in the business/finance vertical. In total, these articles earned more than 58 million social shares. politics and science).
  • B2B MARKETING INSIDER  |  FRIDAY, DECEMBER 5, 2014
    [Business, Facebook] The Best Paragraph On Content Marketing I’ve Read All Year
    Every one (person and business) has a brand. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. This morning I woke up to this wonderful little article from the editors over at Digiday. It’s short and sweet. You, too, are a brand.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 12, 2011
    [Business, Facebook] Get & Keep Customers with iPhone Apps
    Focusing on software development to innovate business strategies, he enables innovative companies, including startups, to run more efficiently and best discover and fulfill client needs. It’s hard to make an impression on clients, manufacturers or other businesses without the right technique. Facebook. Thanks, Henry.
  • CEROS  |  TUESDAY, JUNE 21, 2016
    [Business, Facebook] Visual Storytelling UX: Why Stories Need Design
    Smaller businesses don’t need a photographer or videographer on staff to really tell visual stories. Consider Facebook’s Instant Articles: a major trade-off for publishers. Recently,  Intel became the first brand to use Facebook’s Instant Articles, via its tech-focused publication iQ. Happy reading! Appearance Matters.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 29, 2015
    [Business, Facebook] Learning from Big Brand’s ‘How To’ YouTube Videos
    Twitter | Facebook | LinkedIn |. Learning from Big Brand’s ‘How To’ YouTube Videos by Jayson Duncan - Maximize Social Business. One of the best ways to learn how to succeed on YouTube is by looking at what others are doing. This […]. Author information. Jayson Duncan. Video
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 24, 2014
    [Business, Facebook] 2015 Customer Experience Trends and Tips
    When he’s not helping business-makers navigate through complex marketing challenges, Joseph enjoys reading, working out and traveling just about anywhere…anywhere you can get a digital signal, that is. Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | 2015 Customer Experience Trends and Tips by Joe Ruiz - Maximize Social Business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 25, 2011
    [Business, Facebook] 29 Reasons Why Your Company Blog Has Stalled
    At {grow} we spend a lot of time talking (sometimes arguing) about the intersection of social marketing and smart business. quick tour around the blogosphere offers ample evidence of how challenging business blogging can be. So, we’ll take a quick look at 29 reasons why business blog has stalled. They want to be led. Period.
  • SAZBEAN  |  MONDAY, MARCH 28, 2011
    [Business, Facebook] Build It and They Won’t Come
    For whatever reason, there’s this misconception that if you put up a website or a blog (or Facebook page or Twitter page, etc.), you’ll suddenly get a ton of business. Having a website or blog is great if people want to learn more about your business, but they have to know that you even exist first (awareness).
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 16, 2013
    [Business, Facebook] Don’t Be a Data Creep: Use Data to Add Value
    First, while searching for barstools, I visited this page on the Crate&Barrel website: Next, I was distracted by Facebook, and navigated away from the site. Crate&Barrel, however, used retargeting ads on Facebook to remind me about my potential purchase:  . Facebook Lookalike and Custom Audiences. Retargeting Ads.
  • HUBSPOT  |  FRIDAY, JUNE 29, 2012
    [Business, Facebook] 21 Internet Marketing Stats That Will Blow Your Mind
    Source: Track Social ) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. Tweet This Stat! 2) The click-through rate on triggered messages is 119% higher than “Business as Usual” messages. Just want to sound smart in board meetings?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 3, 2015
    [Business, Facebook] Google+ changed my life and it can change yours
    By Wade Harman, {grow} Community Member I wasn’t always in the social media makreting business. How Google+ Saved Me I knew that you could build a business through social media, I just wasn’t sure how it all worked. There are so many options that it can give you to support a business. What will replace Facebook?
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 26, 2015
    [Business, Facebook] The Psychological Impact of Google Hangouts
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | The Psychological Impact of Google Hangouts by Wade Harman - Maximize Social Business. For those of you that is on the Google Plus platform, you have heard of the craze that is taking this social area by storm. It’s the Google Hangout feature. Social Media Psychology
  • FATHOM  |  TUESDAY, OCTOBER 20, 2015
    [Business, Facebook] Ultimate 2015 Local SEO Checklist for Hospitals
    Hospitals are businesses that rely heavily on local customers, so it’s digital marketing strategy should put a high priority on local visibility through local listings, and local SEO. To start, 80% of consumers use search engines to find local business information. Also, 59% of consumers use Google every month to locate a business.
  • HUBSPOT  |  THURSDAY, MARCH 29, 2012
    [Business, Facebook] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
    We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. If you decide after reading this post that Pinterest might be a good fit for your business, reference this ebook about how to use Pinterest for business. Great.
  • CONVERSIONATION  |  MONDAY, AUGUST 1, 2011
    [Business, Facebook] The Cross-Channel Customer Experience Must and How to Achieve It
    If you think about it, the word customer often makes us reduce the human reality to a strict commercial one that makes us blind and even leads to business mistakes, as I explained in a post last Friday. Many businesses realize what should happen, yet few are able to actually make it happen. Why is the customer experience so important?
  • HUBSPOT  |  THURSDAY, JUNE 3, 2010
    [Business, Facebook] Must Watch: 12 Awesome Social Media Tutorials
    This post focuses on Twitter, LinkedIn and Facebook, which are the three networks I reccommend everyone setup for themselves and/or their business. How to Use Twitter for Business If you're still wondering how to best use for Twitter for your businesses, this Howcast video does a great job at explaining the basics of getting started.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 17, 2012
    [Business, Facebook] Our Home Page Work-Over at Find New Customers
    If you’re a business with between 150 and 5,000 employees who  sells complex products to businesses , we ought to talk.We Use the form below to schedule a free 30 minute business review. Think of it as your guides to business success where great insights can be learned. What do you think? After (28 Words).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 31, 2015
    [Business, Facebook] 25 High-impact blog posts from 2015
    What is the best social media platform for your business? I’m very proud this made the top of the charts because I loved this post. What will replace Facebook? The basic premise of this article is that there is no immediate threat to Facebook. ” This article also appeared in Harvard Business Review. 7.
  • JUNTA 42  |  SATURDAY, JANUARY 30, 2016
    [Business, Facebook] This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic
    Next, we ponder the thinking behind IBM’s purchase of Ustream and the formation of a cloud business unit. Robert and I agree that content marketing is about driving business growth, not a myopic focus on viral content, as Higginson suggests. Could this be part of a marketing technology play? This week’s show. Sponsor (39:47).
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 19, 2011
    [Business, Facebook] Savvy Speaks: Google Plus What?
    The International Business Times r ecently wrote about a decline in Google+ usage. Until then, I'm going to hang back and chat about it on Facebook and Twitter. Users, particularly business users, are wary of Facebook's ever changing privacy policies and usage agreement. The Savvy Sisters give their $.02: Jamie.
  • TOMORROW PEOPLE  |  TUESDAY, OCTOBER 16, 2012
    [Business, Facebook] Not Just a Pretty Face: Moving Your Website from Cosmetic to Strategic [INFOGRAPHIC]
    Many businesses think all they need is a website (sparkly or non-sparkly) for internet domination. Yet some 41% of businesses do not use any optimisation techniques to improve search engine rankings. people they know and trust." – Malorie Lucich, Facebook Spokesperson. "Build it and they will come." Don't Push! Stop selling.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 10, 2014
    [Business, Facebook] 25 amazing social media quotes from #SXSW 2014
    Here are 25 highlights: Sandy Carter GM Ecosystems and Social Business IBM. 1) “Social media does not change your culture, it reveals it.” For most businesses this is going to deliver the highest ROI.” ” 23) “Business is about service to our customers. That is just crazy.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 28, 2009
    [Business, Facebook] Social media influence in the workplace may be relatively small
    If you're a brand trying to influence key business contacts through social media, it may not be happening during business hours. In the Workplace Media study, however, Facebook was by far the most popular social property,with 89% members of the site. And only 11% follow any major brand on a social network.
  • HALEY MARKETING  |  THURSDAY, MARCH 3, 2016
    [Business, Facebook] Why Your Uncle’s Neighbor’s Kid Shouldn’t Design Your Website
    website doesn't lead to new business, so it doesn't need much attention. Every teenager with a Facebook account is ready to build a website or set up a social media strategy. But it will get you some eye rolls, a few smirks — and not very much business. Want your business to succeed? Why would you DIY your website?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 29, 2016
    [Business, Facebook] Will Snapchat snap?
    Getting into the camera business is not a “near” adjacency. think this vision is too big of a stretch for even a very well-funded start-up, especially when they will need to be focused on fighting off Facebook’s threat to their core product. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 29, 2015
    [Business, Facebook] KoMarketing Year in Review: Top Posts from 2015
    Essential Tips to Consider before Boosting a Facebook Post by Mike Pickowicz. Search Marketing Strategist Mike Pickowicz’s post provides five tips B2B marketers should consider in order to maximize the effectiveness of boost posts in Facebook advertising campaigns. 2015 has been another amazing year for KoMarketing.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 18, 2012
    [Business, Facebook] Merging Social and Mobile to Maximize Your Reach
    Of course, the obvious example is Facebook, which continues to struggle to convince users it can be profitable in the mobile landscape by rolling out major purchases and initiatives seemingly every day. Building an optimized site is not only crucial for keeping customers satisfied, it is crucial in keeping your social media channels busy.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 10, 2013
    [Business, Facebook] Social Data, Structured Data & No Data: SMX East 2013
    In fact, according to a Business Insider article from this morning, businesses are now moving toward creating better social media metrics. At SMX, a few of my favorite takeaways about social data revolved around using the metrics available, and more importantly, understanding what those metrics mean for your business.
  • SOCIAL MEDIA B2B  |  TUESDAY, JUNE 22, 2010
    [Business, Facebook] 5 Steps for Selling to B2B Customer 2.0
    We introduced you recently to Customer 2.0 , the savvy, vocal and socially engaged buyer who favors online communications to discuss products, trends and personal issues with both peers and businesses–across multiple social channels. Companies with social CRM capabilities can easily follow prospects on Twitter, LinkedIn and Facebook. 4.
  • HINGE MARKETING  |  MONDAY, OCTOBER 14, 2013
    [Business, Facebook] Visible Expert Profile: Lori Randall Stradtman
    As a student at the University of Georgia, Lori worked as an editor on the school newspaper, becoming an early adopter of Facebook—available only to colleges and universities at the time. She quickly recognized Facebook’s potential, using the social network to share her stories and pick up news tips. How did she get there?
  • HUBSPOT  |  FRIDAY, OCTOBER 19, 2012
    [Business, Facebook] 20 Common Social Media Marketing Myths BUSTED
    Facebook has 1 billion active users, according to Yahoo! They may still refer business your way. You can't just have your mom and uncle Like every post you put up on Facebook. People understand that you're running a business. How to Generate Customers From Facebook. 40% of Facebook's active users are over age 35.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 6, 2009
    [Business, Facebook] Social media: Old people rule!
    This week, my boss asked me to construct his company’s first Facebook page and establish a presence on Twitter. Sure, we all have Facebook or MySpace pages and we love YouTube, but at college, we’re using these channels just for fun and we’re too self-involved to realize that SM can be used by businesses on so many other levels.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 13, 2016
    [Business, Facebook] Why Your Brand’s Content Strategy Should Cover the News
    News discovery figures pretty heavily on multiple social networks, not just Facebook. Sixty-six percent of Facebook users get news on the social network, compared to 59 percent of Twitter users and 70 percent of Reddit users who get news on the respective platforms. Because Facebook is so huge, its reach is much larger.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 21, 2013
    [Business, Facebook] Driving Engagement through Social Media for Healthcare Providers
    Platforms like Facebook and Twitter let patients have conversations with real doctors and healthcare workers, and the ability to share such conversations help spark interest and get more people involved. Social networks give businesses a place to be innovative. And more and more healthcare marketers are getting up to speed.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 15, 2015
    [Business, Facebook] Everstring Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution
    But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator. The new funding is certainly impressive, although the record for a B2B predictive marketing vendor is apparently InsideSales’ $100 million Series C in April 2014.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 19, 2014
    [Business, Facebook] Why You Need to Adapt to Social Media Today
    Jeff Ogden of Find New Customers is everywhere – Twitter , Linkedin , YouTube and Facebook , And I’m not a kid.  I will soon turn 55.  If a man my age is on social media, what is stopping you? My iPhone goes off all the time with people connecting with me on social media, including Twitter, LinkedIn and Facebook.
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