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  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Business, Facebook] The ABCs of Content Marketing: A Glossary of Terms
    Your business blog should be built from a foundation of topics and keywords that you''ve discovered are important to your audience, and that help solve the challenges that your readers face. Traffic is great, but every business needs new customers to sustain itself. Facebook. Facebook or Twitter Chats? Agile. Analytics.
  • INBLURBS  |  THURSDAY, NOVEMBER 10, 2011
    [Business, Facebook] 22 Percent of your future clients research through mobile devices
    Those users engage two times more than web users (Facebook). What can you do to make the mobile trend work for your business? The easier you design the access to your business the better for your revenue. With the growing mobile market more people research from their mobile devices to find products and services.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 4, 2011
    [Business, Facebook] 8 (of the) Best Web Analytics Guides of 2010
    How do you filter out that noise and focus on the measures that provide real guidance for improving online business results? How can you use GA to track visits to a Facebook page? This will keep data junkies busy for a while. How to Add Google Analytics to a Facebook Page Tab by SitePoint. Share this on Facebook.
  • HINGE MARKETING  |  THURSDAY, NOVEMBER 14, 2013
    [Business, Facebook] The Importance of Multimedia in A/E/C
    On Twitter or Facebook? Follow us @hingemarketing and join us on Facebook. Related Stories Management Consultants: Three Considerations to Integrated Marketing Communications How to Get Repeat Business From Your Current Clients 3 SEO Trends to Keep Up With Google
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 26, 2010
    [Business, Facebook] Is The White Paper Dead for B2B Marketing?
    Share this on Facebook. Social Media in Business study found. In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” Digg this!
  • CONTENT MARKETING FOR BI  |  TUESDAY, APRIL 13, 2010
    [Business, Facebook] Will Social Media Replace Traditional Marketing?
    Should we have a Facebook page?” Personally, I expect to see even more of this marketing shift as 2010 sees a lift out of the recession and business returns to a (new) normal. Social media is on the tip of most every B2B marketer’s tongue these days. They’re wondering which activities they should be participating in.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 2, 2011
    [Business, Facebook] The Marketing Technologist: Time has Come!
    In fact I get a little worried that the CEO of one of these companies will one day meet our CIO and thank him for our business and he won’t even know who they are! Well today’s marketers are growing up digital – they create aps, they make Facebook pages, they test mobile ads and design augmented reality games – all before lunch!
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 29, 2012
    [Business, Facebook] 4 Common Mistakes Companies Make When Mixing Social and Marketing
    Social business is a different way of doing business – it has the potential to affect the entire organization, from stakeholder to customer. Failing to realize the differences can lead to serious mistakes; savvy businesses can and should learn from the mistakes of others. Are you making mistakes with your social marketing?
  • HUBSPOT  |  WEDNESDAY, AUGUST 17, 2011
    [Business, Facebook] 5 Useful Ecommerce Applications of QR Codes
    Their value has been debated, and their usage has been scattered because most businesses have not yet figured out how to take proper advantage of the technology. However, when used correctly, QR codes can give your ecommerce business expanded reach. Free Webinar: Top 10 Strategies to Grow Your Ecommerce Business. Curiosity Pull.
  • MARKETING EDGE  |  FRIDAY, MARCH 26, 2010
    [Business, Facebook] Communities Need Catalysts Part 1
    Some are individuals I’ve met for the first time on Twitter, Facebook, Friend Feed etc. Whether it’s a political rally, a non-profit fundraising event, or a simple Tweet-up, the commitment of time let alone the energy to engage in conversation is among the most demanding on one’s busy schedule. They just make time.
  • HUBSPOT  |  TUESDAY, JANUARY 24, 2012
    [Business, Facebook] 5 Google+ Tricks to Dominate Google Search Results
    There are a number of ways using Google+ for marketing can have a beneficial impact on your business' search engine optimization efforts. In fact, because of the strong connection between Google+ and Google Search, businesses can't afford not to create and maintain a Google+ page. Add the +1 Button to Your Website.
  • VIEWPOINT  |  FRIDAY, APRIL 12, 2013
    [Business, Facebook] Good Reads for B2B Marketing - More CMO/CIO Alliance
    Russell Glass of Marketing Profs says branding could be more important in B2B campaigns than in business-to-consumer because of the length of the purchase cycle. LinkedIn Adds Facebook-Style Mentions In Status Updates And Home-Page Comments. 'Online content in the sales and marketing industries is dynamic and constantly changing.
  • HUBSPOT  |  MONDAY, MAY 16, 2011
    [Business, Facebook] 3 Inbound Marketing Lessons I Wish I'd Known @ Mint.com
    He was formerly an early employee at both Facebook and Mint. Marketing to me starts the same day you start building your business. The best thing to do for your business is to get emails. So what does that mean for your business? Start Early. Remember how your mom used to say, “the early bird gets the worm.”
  • HUBSPOT  |  FRIDAY, JULY 22, 2011
    [Business, Facebook] Google+ Attracts 20 Million Users in 3 Weeks [Infographic]
    To help put this user growth into perspective, Leon Håland created a graph to show the paces at which Google+, Facebook, and Twitter all hit 20 million users. All Things D is reporting that Google will soon lunch and Games on Google+ to directly compete with Facebook. Google+ is hot. Marketing Takeaway. Connect with HubSpot
  • EARNEST ABOUT B2B  |  TUESDAY, MARCH 16, 2010
    [Business, Facebook] Vital statistics for every B2B marketer
    Source: Virgin Media Business ( [link] ). 54% of CIOs prohibit use of social networking sites, such as Facebook, MySpace and Twitter, while at work. 93% of business buyers believe all companies should have a presence in social media. Source: Cone Inc – Social Media in business ( [link] ). Source: DemandGen Report.
  • HUBSPOT  |  TUESDAY, MARCH 6, 2012
    [Business, Facebook] 8 Industry Experts Weigh in on the Toughest Social Media Topics
    We haven't had privacy for a while now, but as consumers get more savvy -- and use social media more frequently to interact with brands -- businesses are also being forced to reckon with their role in protecting consumers' data and information. What social networks do you use in your business, and for what purpose? Pin It. Pin It.
  • LOOPFUSE  |  FRIDAY, NOVEMBER 4, 2011
    [Business, Facebook] 4 Lead Assignment Tips for Salesforce.com + LoopFuse
    Enterprise customers will have a different conversation than small business. You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. This is guest post by Don Dalrymple , President, AscendWorks. If you have an abundance of leads from your inbound marketing system, then qualification becomes a challenge.
  • HUBSPOT  |  TUESDAY, AUGUST 28, 2012
    [Business, Facebook] 7 Ways to Use Social Media to Rock Your Next Event
    know that at HubSpot, we’re currently busy hosting our INBOUND 2012 conference (seriously -- it's happening RIGHT NOW). Write articles for your business blog that help your attendees plan and prepare for your event, and of course, share them in social media! The season of events is upon us! Tip #1: Create a hashtag.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 20, 2012
    [Business, Facebook] How Social Media Is Changing Advertising
    Faced with increasing pressure to generate new revenue streams and bottom line profitability, social media sites like Facebook and Twitter are being reshaped by the world of advertising. One of the ways businesses are determining ROI for ad investments in the new social space is through the implementation of call tracking. Marketing
  • HUBSPOT  |  FRIDAY, MARCH 29, 2013
    [Business, Facebook] 10 Ways to Drive Instant Results With Inbound Marketing
    was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. Did you know that on Facebook , photos generate 53% more likes than the average post?
  • HUBSPOT  |  SUNDAY, MARCH 30, 2014
    [Business, Facebook] "Free" Stock Photos, New Gmail Layouts, and More in HubSpot Content This Month [March Roundup]
    Facebook Marketing “Tips” and “Tricks” That Don’t Actually Work. Marketers often want to see immediate results on Facebook, so it''s easy to be tempted to try hacks and tricks that claim they can attract thousands of followers in a single day. Educational Content. Studies and Statistics. Should You Care?
  • HUBSPOT  |  THURSDAY, MAY 26, 2011
    [Business, Facebook] How Social Media Is Impacting Search With Rand Fishkin [@InboundNow #22]
    Google +1 Button vs. Facebook "Likes". Search verticals business-to-business companies should focus on. Facebook and Twitter both sell data to Google and Bing, and that data is then included in search algorithms. Right now they're relying on data from Facebook and Twitter. Google +1 Button vs. Facebook "Likes".
  • WINDMILL NETWORKING  |  TUESDAY, JULY 10, 2012
    [Business, Facebook] Top 3 Relationship Building WordPress Plugins That You’ve Never Heard Of
    What’s the most important thing to consider when creating content for your business website?  While traffic is important, the latest Google Penguin and Panda updates have shown that relying on search engine traffic to generate revenue is a business model that is destined to fail.  The possibilities are endless! WordPress Plugin
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 17, 2012
    [Business, Facebook] 9 UnMarketing Tips For Online Audience Engagement
    Scott stated that more than half of the time spent on Facebook is from a mobile device! Many businesses use techniques that send potential customers away. Yesterday I attended the @ MarketingProfs webcast “ Top Tools For Engaging Your Audience Online.” with ” with Mr. @ Unmarketing himself, Scott Stratten.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 11, 2010
    [Business, Facebook] Why your company may not need social media
    One of the myths we recently discussed on {grow} was the claim that every business needs to use social media in its marketing strategy. Panera has built its successful business by establishing clean, bright stores that serve as community meeting places. Putting this to use for your business. Share this on Facebook.
  • CLIENT BRIDGE  |  THURSDAY, MARCH 3, 2011
    [Business, Facebook] Groupon and Online Marketing
    Groupon has been a game changer for not only brick-and-mortar businesses, but also online retailers and marketers. Social commerce sites can help Web-based businesses increase sales and generate brand buzz by leveraging social networks and amplify word of mouth. Free Publicity - People may tweet your deals or post them to Facebook.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, SEPTEMBER 23, 2010
    [Business, Facebook] Seven Reasons Why You Should Pick an Analytics and Creative Partner Under One Roof
    Benefit : Every creative communication and strategy works to build trust, loyalty and, ultimately, repeat business with your customers. Share this on Facebook. Barb Coté. Here are my seven reasons why you should pick an analytics and creative partner under one roof. Reason 5:  Intelligent creative does more than sell. Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 29, 2012
    [Business, Facebook] Social media, our voice, and the power to destroy
    ” Instead, I posted a query on Facebook and asked the world what they would do. ” I called the patient advocate and reached a voice recording, notifying me that she was only available during certain business hours. This democratization of power is the central theme of my new book, Return On Influence. And, it can be deadly.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 2, 2012
    [Business, Facebook] Why Should a Social Media MBA Exist and Why the Corporate World Needs to Take Notice
    As social networks and their potential value to business are becoming apparent, marketing professionals should have a solid knowledge of social media and more importantly social media marketing. Simply having a grasp on how to post on Facebook, Twitter, YouTube or another platform is not sufficient. Alas, not all is lost!
  • FIFTH GEAR ANALYTICS  |  TUESDAY, NOVEMBER 16, 2010
    [Business, Facebook] 10 Marketing Trends for 2011
    Marketers will need to create customer hubs which integrate data from all sources so it can be analyzed and used to make a multitude of business decisions (see Customer Intelligence Trends to Watch in 2011 at www.forrester.com ). Facebook and Google are continually adjusting their business models as a result.  Kenyon Blunt.
  • B2BBLOGGERS  |  WEDNESDAY, JULY 7, 2010
    [Business, Facebook] Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Buyer Personas: Where (and How!) Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 2, 2011
    [Business, Facebook] Google’s new strategy: We do everything
    where I broke down the search giant’s real business model: advertising anything everywhere. You name the company–it feels like Google is trying to get into their business: Microsoft. Facebook. Google has long tried to get into the e-book business and don’t expect them to stop. Image via CrunchBase.
  • PAUL GILLIN  |  THURSDAY, JANUARY 6, 2011
    [Business, Facebook] Social Marketing Hangover
    I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. responded that no slight was intended. Blaming the Tools.
  • SAZBEAN  |  FRIDAY, JULY 1, 2011
    [Business, Facebook] Top 5 Social Media Tools Companies Use
    We all know the three most popular social media apps in our toolkit are: Facebook, Twitter and LinkedIn. Here are five tools that were found to be popular and widely used among brands and businesses! But what else are companies using to have an edge and be more efficient and productive in their social media efforts? News & Notes
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 26, 2013
    [Business, Facebook] 9 Myths about BtoB Marketing by @billblaneyb2b
    “Many times I find companies that display an impressive expertise in their business and are well-versed in what they have to offer, but they really have no idea what customers are really, truly looking for or thinking.” Some businesses don’t benefit from being on Twitter or updating the website. Bill Blaney.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 5, 2014
    [Business, Facebook] You’ve Heard Of Big Data But What Is Big Content?
    Business Insider  used  21,000 words on an in-depth profile of Yahoo CEO Marissa Mayer. Is your business looking into Big Content? Let me know in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2012
    [Business, Facebook] How Social Media Capitalism Will Affect Your Future Marketing Strategy
    Today, great inbound marketers can transform their business thanks to "free" traffic and leads from social media and search engines. In the early days of Facebook and Twitter, there were no monetization methods in place. Now, Facebook and Twitter both have strong and growing advertising platforms. Can This Last Forever?
  • SALES LEAD INSIGHTS  |  MONDAY, APRIL 13, 2009
    [Business, Facebook] Is social media effective for B2B lead generation?
    I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services. blog post I wrote a few weeks back, How does social media rank in influencing business technology purchase decisions? What’s all this have to do with social media?
  • BLUE FOCUS MARKETING  |  TUESDAY, JULY 16, 2013
    [Business, Facebook] Announcing @SocialEmployee (McGraw-Hill) & Book Trailer #IBM #Cisco #Dell
    In the book, we offer an unparalleled behind-the-scenes look at the social business success stories of some of the biggest brand names in the business world, including IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo. Mari Smith , author, The New Relationship Marketing , and coauthor, Facebook Marketing.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 13, 2010
    [Business, Facebook] Email Marketing Experts Expose All (Well, Great Tips Anyway)
    This is great for the franchised businesses!  Connect with Wendy on  LinkedIn ,  Facebook or  Twitter. Share this on Facebook. Wendy Boyce. just ripped the cellophane off my newly redesigned DMNews magazine. What a great piece for DMNews to include. DMNews 2010 Essential Guide to Email Marketing. Finally someone gets it! 
  • HUBSPOT  |  THURSDAY, APRIL 26, 2012
    [Business, Facebook] Why You Need Social Media, Even if Your Customers Don't
    Are there B2C companies without potential customers on Facebook? 79% of US adults use social media (if you were tuning into our webinar with Facebook today, you would have heard that very stat)! Wouldn't you rather leverage the power of big social media sites like Facebook, Twitter, Google+, YouTube, Flickr, LinkedIn, etc.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Business, Facebook] Coin Canisters: The Low-Tech Fundraiser That Can Make You Rich
    'In the first part of this series , I explained what cause marketing is and how businesses and nonprofits are working together on win-win partnerships. used to think the same thing until a business partner of mine raised tens of thousands for my nonprofit with coin canisters. The busier the business the more money you''ll raise.
  • SOCIAL MEDIA B2B  |  FRIDAY, AUGUST 26, 2011
    [Business, Facebook] Why Do B2B Marketers Need Social Media to Thrive
    Do CMOs really understand the fundamental nature of their businesses? In this report, 73% of these CEOs said they felt that their marketing executives lack business credibility and that marketing is not the business growth generators it should be. Are businesses still debating whether or not there’s a role for social in B2B?
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 12, 2013
    [Business, Facebook] 5 Search-Savvy Secrets to Google Map Listings
    'A potential customer is looking for a brick-and-mortar business like yours, but you’ve got just a fraction of the marketing budget of that big-box competitor to reach them. In addition to a location advantage, more reviews of your business from happy customers can easily push you ahead of your competitors, says Nuanes. Yahoo!
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Business, Facebook] The Traditional Marketing Playbook Is Dead!
    Crush the competition with better business results for less money spent on marketing. Please follow along on  Twitter ,  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. Are you tired of being badgered by sales people before you are ready to buy? How do you help them make a deal? This is all music to my ears.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Business, Facebook] Free Ebook: Understanding Blog, Social Media and Search Engine Usage by Industry
    The four most important social media channels to marketers are Twitter, Facebook, LinkedIn, and YouTube (See the 2010 State of Inbound Marketing for data). An overview of data from our new ebook, the Online Marketing Opportunity Report is displayed below: So what does this data mean for your business? Connect with HubSpot
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 5, 2012
    [Business, Facebook] Robert Scoble Talks Social Strategy, Open Graph, Pinterest and More
    They took to the stage in a very informal conversational manner to discuss everything on the mind of a good social media marketer; Google+, Facebook, Twitter and everything in between, including lots of takeaways for the B2B marketing world. like to do that and also understand how a business works and gets customers. Scoble: Yes.
  • MARKETING ACTION  |  MONDAY, OCTOBER 14, 2013
    [Business, Facebook] B2B Social Marketing: ALL Decision-Makers Use Social for Work
    'According to Forrester Research ’s B2B Social Technographics® numbers, fully 100 percent of business decision-makers use social media for work purposes. 98% of business decision-makers are Spectators (they read blogs, watch videos, or listen to podcasts). all in the context of their business activities. What’s the takeaway?
  • MARKETING INTERACTIONS  |  FRIDAY, FEBRUARY 25, 2011
    [Business, Facebook] Nurturing isn't Limited to Your Database
    Willingness to explore doing business with your company. Every time you share a Tweet, LinkedIn Discussion Post or Facebook post that includes a link to your company's content, what do you think you're doing? This last version works. Consider the associated behaviors that make a lead nurturing program successful: Response.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 19, 2014
    [Business, Facebook] Need New Customers? Get Happy Employees
    Actively Disengaged employees aren’t just unhappy at work; they’re busy acting out their unhappiness. Companies with engaged employees see 240% improvement in business results. They They build brand ambassadors who reflect positively on the business with each interaction with customers, employees and society at large. Strategy
  • WEBBIQUITY  |  MONDAY, MAY 20, 2013
    [Business, Facebook] 16 Remarkable Web Analytics Guides, Tips and Techniques
    For example, “Traffic networks are mixed up with traffic tools…Twitter and Facebook are termed networks while HootSuite, which is a tool, and WordPress, which is a blogging platform, are treated identically by Google, as being the same type of traffic—social media. Which Google Analytics (GA) metrics are most important?
  • B2B VOICES  |  TUESDAY, MAY 10, 2011
    [Business, Facebook] Has Social Media in Financial Services Arrived?
    It’s been a busy week for social media in financial services…and it’s only Tuesday. The frenetic blackberrying of business people on commuter trains, in airports and by the pool on holiday are reminders of this trend. For years I’ve been an advocate of using social media in a B2B/financial services setting.
  • HUBSPOT  |  THURSDAY, JUNE 16, 2011
    [Business, Facebook] The 3 Habits of Successful Social Sellers
    It's practical enough that any business can gain benefits regardless of target market, products, services, or size. It is the key to selling more with tools like Facebook, Twitter, podcasts, YouTube, LinkedIn, and blogs. Facebook is not the inspiration. You could be a business-to-business or consumer-focused company.
  • BUSINESS GROWTH DEVELOPMENT  |  FRIDAY, JANUARY 13, 2012
    [Business, Facebook] The Reasons Why Social Media Will Boost Your Sales In 2012
    Social media has developed at such a rate it is now an integral part of businesses the world over. Here are the reasons why you should be pursuing social media in your 2012 business plan. When customers “like” a page or a post a business can record the number of “likes” or comments and turn this into hard data.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 20, 2014
    [Business, Facebook] What Is Content Marketing? It’s Starts With Culture!
    'I was recently interviewed by an international business rag on content marketing. Content Marketing is a business opportunity, not a fad, or a trend, or just another buzzword. Content marketing can be defined as a continuous process of creating, publishing and sharing content that drives business outcomes for a brand. Learn.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 17, 2011
    [Business, Facebook] 5 Practical Ways Manufacturers Can Use 2D Bar Codes
    Businesses that don’t understand how to use 2D codes think that they’re just a way to drive people through to a mobile landing page. But businesses that get it are using them in a variety of new and innovative ways — all of which lead to increased customer loyalty and greater revenue per customer.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 25, 2013
    [Business, Facebook] Who Is Responsible For Demand Generation? Marketing or Sales
    'Marketing exists to drive business outcomes. This will allow the Demand Generation team to scale as needed for the business, as Sales typically does not have an issue with adding talent as they are seen as “keeping the lights on” with the revenue Generation. We are more than the people blowing up balloons at trade shows. neither!
  • INBLURBS  |  WEDNESDAY, JUNE 27, 2012
    [Business, Facebook] How to Win Customer Loyalty in Social Media with Smart Inbound Marketing
    Many marketers out there still think that a Facebook “like” is a proof of customer loyalty. How can you utilize those above information to set your business apart from your competition and to fulfill your customer’s needs? Generate a massive amount of qualified and hot business leads. Providing a great 24/7 customer service.
  • HUBSPOT  |  THURSDAY, OCTOBER 14, 2010
    [Business, Facebook] A Marketer’s Guide to Content Curation
    Because content marketing has been proven to be a key ingredient in successful online marketing, more and more businesses are creating content. Stop and look at your email, Facebook, Twitter, or any other source you use for news. There is an elephant in the online marketing “room,” and the elephant’s name is Curation.
  • LEADSLOTH  |  WEDNESDAY, FEBRUARY 17, 2010
    [Business, Facebook] 5 Ways to Use Social Media in Marketing Automation
    When talking about Social Media, most people immediately think of Twitter or Facebook. No worries, with Social Media you can offer prospects multiple ways to stay in touch: if they’re not yet ready for your email newsletter, maybe they want to “fan&# your company on Facebook, or simply subscribe to your blog’s RSS feed.
  • HUBSPOT  |  FRIDAY, OCTOBER 21, 2011
    [Business, Facebook] 3 Improved Ways to Reach the Modern Target Audience
    ” A target audience is a particular group of people within a business' target market at which the business aims its marketing messages. Perhaps your audience flocks more to Facebook than Twitter, or maybe they are more concentrated in an industry-specific social network. But haven’t you heard? Find Them Online.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JUNE 30, 2009
    [Business, Facebook] Rick Short Explains How to Turn Staff Into Prolific Bloggers
    Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. Webinar: Blogging for Business Want to learn more about publishing a blog on your business website? Wrong. They quickly get it. and Italy.
  • LOOPFUSE  |  TUESDAY, JANUARY 22, 2013
    [Business, Facebook] Move Beyond Basic Email Marketing with Prospect Activity Information and Automated Follow Up Emails
    Most businesses at a certain stage of their marketing maturity understand that an email marketing program is an efficient and cost-effective way to communicate with customers and prospects.  No longer just for the largest companies with the biggest budgets, marketing automation is accessible and affordable for businesses of any size. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Business, Facebook] 7 Essential Mobile Apps for Marketers
    Enter an email address and get a full profile via LinkedIn and Facebook, scan a business card into your contacts, pull names in from your calendar, and more. Since time is at a premium for busy marketing consultants and strategists, the functionality Xero offers is invaluable. 'By Kerry Gorgone, {grow} Contributing Columnist.
  • HUBSPOT  |  TUESDAY, JANUARY 22, 2013
    [Business, Facebook] 10 Places You Can't Afford to Publish Mediocre Marketing Copy
    The same goes for social media updates, too -- if you're publishing a blog post to your Facebook Page, you better believe a compelling meta description is of the utmost importance. There's a reason BOGO, or Buy One Get One, is so commonly used with ecommerce and brick-and-mortar businesses. 1) Meta Descriptions. And you would be right.
  • AD YOUR COMMENT HERE  |  FRIDAY, JULY 1, 2011
    [Business, Facebook] [Jun 25 - Jul 1] Social Media Highlights
    Built around user’s Social Networks(+ Circles), Google + aims to catch up with competitors like Facebook. The newly updated Google + UI highly resembles that of Facebook. Coming along with the project,  Google +1 Button does seemingly the same thing that “Facebook Like&# did. Google + Project Launched on Tuesday.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 5, 2011
    [Business, Facebook] Marketing Attribution: Who Gets Credit For Marketing ROI?
    She was getting all the credit because her program was the last one to touch the customer before they converted into closed business. Even putting that into customer terms, it looks at the progression from a person’s unidentified pain to defined business challenge to solution identification, consideration and selection. . Right?
  • VIEWPOINT  |  MONDAY, SEPTEMBER 12, 2011
    [Business, Facebook] What I learned at Dreamforce 2011
    He is an experienced online marketing professional with a history of developing personalized, relevant, and timely communications to help businesses close more sales. ” Benioff quoted Facebook founder, Mark Zuckerberg by saying, “The way to delight customers is knowing who they are and what they like.”
  • HUBSPOT  |  SUNDAY, DECEMBER 22, 2013
    [Business, Facebook] Free Content Creation Resources, How to Dominate Organic Search, and More in HubSpot Content This Week
    From creating killer content , to crafting compelling emails , to engaging with folks on social , there''s always plenty to keep a marketer busy. Facebook Rolls Out Auto-Play Video Ads to Your News Feed. The big news this past week was Facebook''s rollout of auto-play videos ads, which just started popping up in News Feeds.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 22, 2013
    [Business, Facebook] Is Your Social Media Strategy Dynamic?
    According to Forrester’s newest B2B Social Technographics ® numbers, fully 100% of business decision-makers use social media for work purposes. 98% of business decision-makers are Spectators (they read blogs, watch videos, or listen to podcasts). For Facebook and Google+, the 45–54 year age bracket is the fastest growing demographic.
  • HUBSPOT  |  THURSDAY, APRIL 29, 2010
    [Business, Facebook] New Research: 5 Twitter Charts For Marketers
    Facebook is dominating Twitter in usage in the United States, but the two social platforms are nearly equal when it comes to awareness. Make sure you monitor conversations about your business and provide compelling content for them to discuss. Which of these charts is most important to your business? Connect with HubSpot
  • MARKETING GENIUS BLOG  |  TUESDAY, AUGUST 18, 2009
    [Business, Facebook] What to Look for When Purchasing in the Cloud
    We are all busy and you should seek Cloud solutions that you can get up and running without heavy dependence on another group, specialized skills, or additional consulting resources. Ensure that the timing of planned outages will not affect your ability to do business. Use Twitter, LinkedIn (your network), or Facebook groups, etc.
  • MARKETING GENIUS BLOG  |  FRIDAY, APRIL 8, 2011
    [Business, Facebook] From “Don’t be evil” to “Just be good”
    Full disclosure – this post is not related to our standard business blog about all things SaaS and Marketing. Yvonne Chouinard takes this concept even further and writes about it in great detail in his book (one of my favorite business reads by the way), “ Let My People Go Surfing ”.  Share this on Facebook. Tweet This!
  • MARKETING GENIUS BLOG  |  TUESDAY, MAY 18, 2010
    [Business, Facebook] 5 Content Marketing Thought Leaders
    In today’s business environment, great marketing requires great content. Yes it is, because people want to buy from thought leaders, because it guarantees that they are doing business with the most knowledgeable company in the space. Share this on Facebook. “Is this still marketing?&# you may ask. Tweet This!
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 9, 2012
    [Business, Facebook] 10 Reasons Why B2B Companies Are Failing With Social Media
    Instead paid social media marketing efforts on platforms like Twitter, Linkedin and Facebook should be used to bolster your organic marketing investment. Your business is exciting. ” “My business is different.” hear these statements all the time from countless businesses. It isn’t their fault.
  • HUBSPOT  |  TUESDAY, MAY 7, 2013
    [Business, Facebook] HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again
    'At HubSpot, we’ve been using social media as part of our inbound marketing strategy since before Twitter was born and back when Facebook was only accessible to students. Today, social media is one of the key inbound marketing channels we use to grow our business. But something has always been missing from our social media strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 21, 2013
    [Business, Facebook] 5 creative lessons I’ve learned from my enemy
    But they don’t matter A Rant: In Praise of The Unremarkable In praise of the naked business Facebook, the “spiral of envy,” and our Botox Life Five ways to be a more confident blogger. 'By Mars Dorian, {grow} Contributing Columnist. Since my early childhood, there has been a guy in my life that I can’t stand. Whammo.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 5, 2014
    [Business, Facebook] Growth Hackers And The Marketing Wake Up Call
    He explains the wake up call like this: Instagram, Zappos, Airbnb, Twitter, and Facebook all became billion dollar brands without any traditional marketing. One thing is for sure, it has changed the way business leaders think about marketing. Nestled at number 22 was a presentation on “growth hacking.” . ” . Strateg
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 25, 2013
    [Business, Facebook] Highlights of this week’s best posts at the Fearless Competitor blog
    Monday’s post at the Fearless Competitor blog was wildly popular and addressed the remarkable number of business leaders who think sales lead generation is like instant coffee. All our past Marketing Made Simple TV shows have been recorded, edited and published, but in this show we broadcast it LIVE on Facebook. Wake up!
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, MARCH 18, 2014
    [Business, Facebook] Help Google Connect the Dots Between Your Social Profiles
    Facebook Page. You can also add your email, phone and website URL to your Facebook page. still cannot get Google to display the correct address for my business, despite correcting it across all profiles and on my Google Local page. LinkedIn. To help Google, it pays to take a minute to check your profile. Twitter. Such is life!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 20, 2013
    [Business, Facebook] How to Produce 269 (or more) Content Assets From a Single eBook
    Instead of spending your time brainstorming and producing one-off pieces of content with no connection to your business objectives other than filling a spot on the editorial calendar, what if you focused on creating extensive, thorough content assets on topics that interest your target buyers and speak to your brand’s expertise?
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Business, Facebook] CMOs: Watch Out For These 6 Things in 2014
    This movement “empowers providers, peers and ‘consumers’ alike to directly interact, do business or engage in transactions” (think AirBnB). There’s an opportunity here to create partnerships “that can enhance existing business and brand initiatives or create entirely new ones.” ” 2.
  • CRIMSON MARKETING  |  THURSDAY, JULY 11, 2013
    [Business, Facebook] 359 Million Reasons to Join Google+
    lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix.  You According to GlobalWebIndex, Google+ now has 359 million active users (and counting), more than any other social network besides Facebook.
  • B2B MEMES  |  FRIDAY, AUGUST 12, 2011
    [Business, Facebook] Do B2B Editors Get Twitter?
    As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. From among the 15 magazines produced, I looked for any senior-level editors who tweeted at least once every business day on average, or 22 tweets per month. Curatorial.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 25, 2012
    [Business, Facebook] Nimble Adds Social Data to CRM
    Once you’ve added a contact, Nimble will automatically display their most recent Twitter, Facebook and LinkedIn activity every time you call up their record and let you send them messages through any of those products or by email. I had an intriguing demonstration yesterday from social CRM vendor Nimble. Here’s how it works.
  • INBOUND SALES NETWORK  |  THURSDAY, JUNE 14, 2012
    [Business, Facebook] SEO is for Suckers
    The incorporation of social media sites like Twitter and Facebook into Google, Bing, and Yahoo as link sources has greatly changed what it means to build links to your site. Not the publisher, or the company who wants the readers business, but the reader. There is nothing easy about getting to the top of Google.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 9, 2011
    [Business, Facebook] Twitter SEO? Think Twylah.
    Every person or business has probably had that “Aha!&# Many businesses, through proactive content curation and a social media strategy that guides them into becoming the resource for their industry by sharing a lot of content, send out a lot of tweets on a daily basis. moment when they see their tweet show up in a Google Alert.
  • HUBSPOT  |  WEDNESDAY, JANUARY 25, 2012
    [Business, Facebook] How to Build Better Buyer Personas to Drive Killer Content
    For example, a community bank’s biggest customers may include small business owners and mothers managing the bank accounts for a family of four. What trends are influencing their business or personal success? Are they active on Twitter , Facebook , or other social networks? Segment by Demographics. Identify Their Needs.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 8, 2010
    [Business, Facebook] Create a Social Media Optimized Email Signature
    We recommend adding in your Linkedin, Twitter, your companies Facebook Fan page, and maybe even your Tungle.me Learn how to create an online marketing strategy for your business. Email isn't dead. Adding in these elements used to require a fancy email platform and some advanced HTML knowledge. Not anymore!). What is WiseStamp?
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 15, 2010
    [Business, Facebook] What Are Your Target Audience’s 5 Top Web Sites?
    Do you use social media like Facebook , Twitter or LinkedIn ? Harvard Business Review blogs. Right now I’m not spending much time on LinkedIn or Facebook or Twitter, and I know I should. have invisible ninja’s who help me out when I’m busy. Share this on Facebook. They won’t stay. Tennis.
  • B2BBLOGGERS  |  MONDAY, OCTOBER 25, 2010
    [Business, Facebook] 5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.
    Although as a B2B Marketer, your blog exists as a means to educate existing customers and new prospects about your company’s products and services, the end-result is that you are building confidence in the mind of your readers that you really know your particular field of business. How can we help you Make Good Media? Or Does It?
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 13, 2011
    [Business, Facebook] Marketing’s Perfect Storm: Copywriting, Optimization & Technology
    The more compelling content you have online that people can relate to and share with others, the more chance your business has of getting found online. There’s a perfect storm brewing in successful marketing campaigns these days, and there are three key components: great copywriting, optimization, and use of technology.
  • LOOPFUSE  |  MONDAY, NOVEMBER 7, 2011
    [Business, Facebook] 9 ways to make the case for marketing automation software
    Doing more with less is interesting, but not nearly as interesting as increased response, higher volumes of engaged sales prospects for your sales team, larger qualified sales pipelines to work with, and more monthly/quarterly closed business. Work with your sales counterpart to build this model and business case. Do the math.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 10, 2013
    [Business, Facebook] Social Data, Structured Data & No Data: SMX East 2013
    In fact, according to a Business Insider article from this morning, businesses are now moving toward creating better social media metrics. At SMX, a few of my favorite takeaways about social data revolved around using the metrics available, and more importantly, understanding what those metrics mean for your business.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 18, 2013
    [Business, Facebook] 5 Action Items from #SMX Advanced 2013
    Facebook drives indexing and ranking within 7-8 days. You’ve probably heard a lot of search marketers talk about authorship recently and, as a business owner, you should be thinking about how it impacts your site. 'The best thing about leaving a conference is feeling like you’re leaving with a list of things to do.
  • B2BBLOGGERS  |  TUESDAY, AUGUST 24, 2010
    [Business, Facebook] Exclusive Interview With SAP's Director Of Social Media - Michael.
    One of the largest groups to utilize social media for business decision-making includes technology professionals and executives involved in technology decisions. Additionally, the growth in the use of mobile devices is something that is a key component of our business and social media and mobile use go hand-in-hand. Enjoy the read.
  • HUBSPOT  |  MONDAY, MARCH 14, 2011
    [Business, Facebook] 5 Ways You Might Be Failing at Local Marketing
    In preparation for HubSpot’s webinar on local marketing tactics and trends , we identified a few traps businesses can easily fall into. Long-tail keywords are specific phrases describing your business, such as “bakery Cambridge MA” or “spa deals in Boston.” Haven’t Built Your Facebook Page.
  • STORIES THAT SELL  |  TUESDAY, OCTOBER 1, 2013
    [Business, Facebook] How Customer Case Studies Drive Traffic to Company Sites
    LinkedIn and Facebook. also learned the company mentions its customer successes on LinkedIn and Facebook. For marketing to existing fans, PostcardMania posts teasers to its success stories on Facebook. 'A glowing customer success story is a coveted piece of marketing collateral, but case studies are not always easy to create.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 7, 2013
    [Business, Facebook] Email is Still King: Why Social Media Lags Behind for Marketing
    There’s been a great obsession in businesses to acquire customer intelligence , and this is why we see those big numbers in digital media spending. This type of marketing is more effective at engaging the customer and making your business more attractive to them. We hope you enjoy it. __. Emails Are More Likely to Convert Sales.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, JULY 1, 2013
    [Business, Facebook] B2B Home Page Sliders Lower Conversions
    ” I understand why small business owners ask for them. ” I know we’ve all become visually oriented thanks to Facebook and Instagram, and yes, a picture can convey more than text. 'A few months ago, my 16-year old son James started walking around with a lanyard hanging out of his pocket. Me: “Okaaaaay.”
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