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  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 22, 2014
    [Business, Facebook] 9 Tools to Help Fix the Customer Experience Gap
    When he’s not helping business-makers navigate through complex marketing challenges, Joseph enjoys reading, working out and traveling just about anywhere…anywhere you can get a digital signal, that is. My wife and I decided it was time to replace our washer and dryer. Customer Experience Marketing
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 17, 2015
    [Business, Facebook] 45+ Reasons to Attend the Social Tools Summit
    Next month is going to be the first time a social media conference will be held centered exclusively around the theme of social media tools: Which types of tools exist, how they can be (and are being) leveraged to help with the various issues that arise in the business use of social media, and best […]. Author information.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 13, 2010
    [Business, Facebook] Manners in the Digital Age : Use Old-School Etiquette to Rise Above the Social Media Mainstream
    So what’s a savvy business professional to do? If you post photos of someone on Facebook , ask for permission. Anything you say on a LinkedIn discussion group, Facebook wall, etc. The Ultimate Guide To Facebook Tagging Etiquette (allfacebook.com). Today’s blog post is written by my guest Jennifer V. Miller.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 1, 2013
    [Business, Facebook] 8 Steps To Effective Content For Social Media
    We all know that the digital web, social connections and mobile accessibility have changed the way we do business and the way we market our solutions. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Source: Faceook. Or entertains them.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 30, 2010
    [Business, Facebook] Internet Trends From The Web 2.0 Summit
    suggest you spend the time to watch the videos of Facebook’s CEO Mark Zuckerberg,  Twitter’s CEO Evan Williams and also Robin Li, Chairman & CEO of Baidu. But not anymore as it is hard to decide whether you would rather be Apple, Google or Facebook.  4. Summit Share The 7th Annual Web 2.0 The Secret To B2B Social Media?
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 3, 2013
    [Business, Facebook] REPORTS: LinkedIn is the Most Effective B2B Social Network
    LinkedIn has always been the social network that gets the business attention, especially from B2B marketers. In a study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher than both Twitter and Facebook. B2B LinkedIn Takeaways.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 25, 2013
    [Business, Facebook] B2B Content Marketing Report – Need To Focus On The Basics
    That includes the development, delivery and promotion of content to drive business leads, influence customer markets and grow the brand. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Where are they going? Content Marketing
  • SALESFUSION  |  THURSDAY, JANUARY 14, 2016
    [Business, Facebook] Turn Your Customers Into Marketers
    The idea behind these campaigns is to involve users (whether they be customers, leads or anyone else relevant to your business) by putting them front and center. For example, you might run a UGC campaign on Facebook where you ask people to submit photos or one on Twitter where you ask them to tweet using a certain hashtag.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 17, 2015
    [Business, Facebook] Case study: Social media success in regulated industries
    If your company is still in the social media dark ages, the first step toward success may not be a new Facebook page. Sure there are obstacles in a regulated business. The post Case study: Social media success in regulated industries appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. We’re regulated.”.
  • BIZNOLOGY  |  FRIDAY, JANUARY 27, 2012
    [Business, Facebook] Google’s “Search Plus Your World” Is Heavy Handed…So What?
    The truth is that Google is a business not a government entity. Unfortunately, most of these pundits aren’t either, because the real social data from the big boys, Facebook and Twitter, is not fully available to the search engine due to the fact that they cannot come to agreements on payment for that data.
  • LEADERSHIP  |  WEDNESDAY, OCTOBER 16, 2013
    [Business, Facebook] Why You Can’t Write Off Email Marketing—It Beats Social Media
    Take a look at these statistics and reasons why email should still be a priority in your overall B2B marketing strategy: A recent study by Custora shows that Email has nearly 3 times as many users as Facebook and Twitter combined. More and more businesses are equipping staff with smart phones across all levels of the corporate domain.
  • TOMORROW PEOPLE  |  TUESDAY, OCTOBER 16, 2012
    [Business, Facebook] Not Just a Pretty Face: Moving Your Website from Cosmetic to Strategic [INFOGRAPHIC]
    Many businesses think all they need is a website (sparkly or non-sparkly) for internet domination. Yet some 41% of businesses do not use any optimisation techniques to improve search engine rankings. people they know and trust." – Malorie Lucich, Facebook Spokesperson. "Build it and they will come." Don't Push! Stop selling.
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Business, Facebook] 7 Brilliant Video Marketing Campaigns You'll Actually Enjoy Watching
    Examples of Brilliant Video Marketing Campaigns. 1) Progressive's Small Business Tips. Expertly crafted by the brand storytellers at Arnold Boston , the Small Business Big Dreams series presented by Progressive is a perfect example of human, value-driven video marketing. Riddle me this -- why do people buy quarter-inch drill bits?
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 18, 2014
    [Business, Facebook] 2015 : The Influencer Marketing in the Digital Age
    Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | 2015 : The Influencer Marketing in the Digital Age by Raymond Morin - Maximize Social Business. The accelerating way of change to the new social science of marketing In recent years, the concept of influence in social media marketing has evolved very quickly.
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 3, 2013
    [Business, Facebook] 5 Tips On Finding Your Next Customer
    According to a May 2012 survey by Constant Contact, over three-quarters of small businesses agree on their primary goal: attracting new customers. Unfortunately, a more troubling statistic shows that many small business owners are missing out  on a vital opportunity. This perception needs to change. It’s cheap. It builds community.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 25, 2015
    [Business, Facebook] The Legal Risk and Reward of Using Social Media
    He authored three books including Fire over Facebook: A Primer on Protected Social Media Activity in the Workplace and Best Practice Guide for Managing Employee Social Media Use, and the Social Media Guide for Lawyers. Twitter | Facebook | Google+ | LinkedIn | YouTube |. That there are two sides to every coin. Author information.
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 20, 2011
    [Business, Facebook] 12 B2B Social Media Predictions for 2012
    We expect that early adopter companies will move even further out in front by becoming social in many areas of their business, while more of the second wave adopters will begin to see value in social media and move forward with planning and execution. In the consumer world, many companies send their visitors directly to Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JUNE 26, 2009
    [Business, Facebook] Marketing strategy & social media: Some rationality, PLEASE!
    If you're selling fertilizer to farmers in Lake County Wisconsin, you will probably benefit from a billboard along the interstate more than an account on Facebook. My local family-run homebuilder is going out of business because of this recession and could give a rat's patooty about social media. Businesses who live by couponing - yes.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 24, 2014
    [Business, Facebook] 2015 Customer Experience Trends and Tips
    When he’s not helping business-makers navigate through complex marketing challenges, Joseph enjoys reading, working out and traveling just about anywhere…anywhere you can get a digital signal, that is. Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | 2015 Customer Experience Trends and Tips by Joe Ruiz - Maximize Social Business.
  • SOCIAL MEDIA B2B  |  MONDAY, NOVEMBER 29, 2010
    [Business, Facebook] 12 Social Media Tools for B2B Pre-Event Marketing
    LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), so your event may show up in their recommendations. Facebook Events. Here’s a good guide from Mashable on How To: Organize an Event on Facebook.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 27, 2013
    [Business, Facebook] 26 Outstanding LinkedIn Tips and Tactics
    Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. 13 Things You Never Knew You Could Do On LinkedIn by Business Insider. Lessons from HubSpot’s LinkedIn Company Page by Business Insider. Marketing with LinkedIn.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Business, Facebook] 6 Steps To Executing A Content Strategy
    Content Strategy is a very confusing topic in business and marketing circles. Whatever it is, you need to define that content strategy mission and also how that will translate into business results. You have to define which content and tactics are driving the highest levels of engagement and conversion to your defined business goals.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 28, 2015
    [Business, Facebook] Is Growth Hacking a thing? The experts sound-off
    By Kiki Schirr, {grow} Contributing Columnist As I was beginning to write my second post for {grow}, Mark posted the following to Facebook: Whoops. ” Being a “Growth Hacker” is like having blue hair - -  Jay Baer, author of YOUtility “As long as online business remains, we’ll have growth hacking as a concept.”
  • HUBSPOT  |  WEDNESDAY, JUNE 3, 2015
    [Business, Facebook] Pinterest Announces Buyable Pins
    Here’s a quick rundown on Buyable Pins and how they affect you, both as a consumer and a business. How Can Your Business Get Involved? Pinterest has started a waitlist for businesses to sign up to be notified when future integrations are launched. What Does This Mean for Your Business and Ecommerce? on iPhones and iPads.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 18, 2011
    [Business, Facebook] Why We Need More Social And Less Marketing
    And while there are plenty of big thinkers who are debating the semantics, I am concerned about driving real change in business. To make sure that our business solutions reflect the real needs of our customers. So what can we tell our business leaders that will help to make the impact real for them? Social. Digital. Content.
  • SAZBEAN  |  SATURDAY, MARCH 2, 2013
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of March 2, 2013
    Search Engine Watch) How to Generate Quality Traffic with Display Advertising  (Search Engine Watch). News & Notes
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 13, 2012
    [Business, Facebook] 20 Stats Every Modern Marketer Should See
    Facebook is adding 600,000 mobile users per day. 20 Stats Every Modern Marketer Should See is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this If you were at Eloqua Experience last week, you probably heard a lot of stats cited. It’s inevitable. Source ). Source ).
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 11, 2012
    [Business, Facebook] Write for Your Reader: Using Google Analytics to Capture Your Audience’s Interest
    Writing for your readers and not for search engines is an important part of your business and SEO strategy. Research a topic within the Facebook changes that has not yet been explored. When working to create content that readers will enjoy, you will need to dig into Google Analytics and learn about what interests your audience.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [Business, Facebook] Content Marketing That Converts
    The way businesses need to connect with consumers has been altered forever. Using your internal resources to drive the business forward (not the egos of the executives.). These are the tips I presented recently to a Business Marketing Association gathering of B2B Marketing professionals in my home town of Philadelphia, PA.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Business, Facebook] Why Blogging Is More Important Than Ever
    Just over the past year, the marketing landscape has changed dramatically.  As Google changes their algorithm ,  then Facebook ,  and eventually Twitter , it’s making it hard for even the experts to keep up. And a Facebook page was the golden egg. Facebook and the Decline of Its Organic Reach. Here’s a hint. Blogs.
  • HUBSPOT  |  THURSDAY, MAY 23, 2013
    [Business, Facebook] Where Do Marketers Get Customers? [Data]
    If you don''t see your business type or industry represented below, though, let us know -- we did our best to grab as much data as we could, but we know we can always do more! It is interesting to note that most business types had the same ability to acquire customers through a blog, around 40%-50%. And the people want benchmark data.
  • HUBSPOT  |  MONDAY, MAY 6, 2013
    [Business, Facebook] The Marketer's Guide to Proper Social Media Etiquette
    If you do want to engage with another company''s hashtag because it''s relevant to your business, be sure to add value rather than send spam tweets. Twitter followers who will take action on your content are much more valuable to your business''s bottom line. Facebook Etiquette. you gotta have some etiquette, man. Etiquette?
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 3, 2011
    [Business, Facebook] The Marketing Forum: Integrating Social Media
    It also applies to our business at large. As the world becomes more and more connected through social media, mobile technologies and content storage in the clould, we need to take a setep back and ask if our businesses and our leaders need to become, well, more social? And this is not just a question for our marketing mix.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 8, 2014
    [Business, Facebook] Setting Goals for PR and Social Media in 2015
    Twitter | Facebook | Google+ | LinkedIn |. Setting Goals for PR and Social Media in 2015 by Maggie Patterson - Maximize Social Business. Another year has come and gone, and you’re very likely in the middle of finalizing plans, budgets and all kinds of things for 2015. Or are you going to add something new to […]. Media Relation
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 5, 2011
    [Business, Facebook] Why you will NEVER see an ad for Find New Customers
    Recently, the topic of online advertising came up recently – Google Pay per Click (adwords), Linkedin ads and Facebook ads. Google adwords, Linkedin or Facebook? Every business spends a fortune on advertising. How do you uncover potential business without advertising? Our answer: None of them. Why not? Why not?
  • TOMORROW PEOPLE  |  WEDNESDAY, OCTOBER 10, 2012
    [Business, Facebook] Create a Buzz Around Your Brand Using Social Media
    Social media has exploded in the past five years, and most businesses have now figured out that it has a potentially massive marketing potential. Attracting and retaining business. However, brands are using it to varying degrees of success: some really get it, and some definitely do not. Nurturing and winning leads, at lower costs.
  • WINDMILL NETWORKING  |  MONDAY, JULY 23, 2012
    [Business, Facebook] Who are the Top 15 Thought Leaders in Social Media Today?
    An interesting conversation in my Social Media Strategies for Business LinkedIn Group , which you should all join if you haven’t already, led to the list which I am going to publish below. Brian Solis – Brian is the prolific author of Engage! , The End of Business As Usual , and Putting the Public Back in Public Relations.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 20, 2015
    [Business, Facebook] Hey Marketing: An Inquiry Is Not A Lead
    When I moved to marketing, I committed myself to two things: Marketing should be accountable for driving quantifiable business value. lead is a qualified business opportunity. The only way to know whether an inquiry is a qualified business opportunity is to ask them. But every business might look at this differently.
  • HALEY MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Business, Facebook] The Psychology of Social Media: How Your Staffing Firm Can Use Dopamine To Its Advantage
    Dopamine is released at the anticipation of getting that like; for example, your brain begins to release the chemical when it sees your phone screen light up after you just posted a picture on Facebook. Likes aren’t only for Facebook. You don’t have to be a neuroscientist to understand how the human brain reacts to stimuli.
  • BIZNOLOGY  |  TUESDAY, JANUARY 12, 2016
    [Business, Facebook] The fitness gear and tech that will make me strong and skinny in 2016
    My CrossFit god friend, Dan Krueger , is logging a lot of his workouts on an app called the  Wendler Log and then sharing it out on Facebook — and that’s one of the biggest component for vigorous accountability with a side order of shaming: sharing your workouts — and lack thereof — on Facebook and Twitter.
  • HUBSPOT  |  THURSDAY, MAY 26, 2016
    [Business, Facebook] 9 Questions to Ask Before Creating Another Social Media Account
    For example, 72% of adult internet users are on Facebook, while only 25% are on LinkedIn, according to Pew Research Center. Creating a new account should be to drive a business need, not to create one from scratch. 3) Do I have the time required to build an account? or even last month. Sound familiar? We've got a feeling it'll help.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 29, 2012
    [Business, Facebook] Is Influence The Moneyball of Marketing?
    The sports analogy is often used in business to emphasize goals, strategies, obstacles, personal motivation and teamwork. So if sports has such a strong hold over us, who influences the business of sports?  Do we even understand the power of influence? Or more specifically, what influences the business of sports? Score a goal.
  • MARKETING CRAFTMANSHIP  |  THURSDAY, APRIL 19, 2012
    [Business, Facebook] Should Companies Manage Their Employees’ LinkedIn Profiles?
    LinkedIn has become an important business channel, not only for individuals to showcase their professional credentials, but also for companies seeking to promote their value proposition and to establish or manage brand awareness. These brand implications are less significant on Facebook, which is not generally viewed as a business channel.).
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 11, 2013
    [Business, Facebook] 9 Internet Trends Charts You Need To See
    Key Consideration:  there will be tremendous business impact from the economic growth in China, India and other countries like Brazil and Russia. Key Consideration:  Like content, technology and innovation will become key differentiators for all kinds of business. Key Consideration:  Who is out there trying to disrupt your business?
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 16, 2010
    [Business, Facebook] Top 20 Most Useful Twitter Blog Posts of 2010
    GENERAL TIPS FOR EVERYONE 50 Power Twitter Tips by Chris Brogan [5,486] Chris Brogan crafts an extremely helpful list on what you need to do to become a power user as only Chris can.  He creatively categorized his list as follows: intent, technical, business, integrated usage, and off-twitter. Are Twitter Followers Better Than Facebook Fans?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 3, 2015
    [Business, Facebook] 5 Ways Twitter is changing the world (despite what the critics say)
    While the functionality of other platforms like Facebook and LinkedIn are tightly controlled by the executive office, the most popular use cases for Twitter never came from Twitter at all. The post 5 Ways Twitter is changing the world (despite what the critics say) appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • HUBSPOT  |  THURSDAY, JANUARY 8, 2015
    [Business, Facebook] How to Monitor Social Media in Only 10 Minutes a Day [Free Ebook]
    Each and every one of these roles requires busy people to go above and beyond to respond to fans, deal with people’s problems, or dig deeper to find unique opportunities. What you should be monitoring on Facebook, Twitter, LinkedIn, Google+, and Quora … and how often. But there’s one big problem here … social media never sleeps!
  • SAZBEAN  |  FRIDAY, NOVEMBER 9, 2012
    [Business, Facebook] How To Improve B2B Lead Generation On LinkedIn
    It was only at the beginning of the year when Hubspot found that when compared to Facebook and Twitter, LinkedIn was 277% more effective for lead generation(Facebook was.77% while Twitter was.69%). Because of its focus, it’s been stated many times that LinkedIn is the perfect site for generating B2B & B2C leads. News & Notes
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 13, 2013
    [Business, Facebook] 5 Valentine's Day Marketing Campaigns That'll Warm Your Heart
    Uber is a startup that's figured out a way to create a campaign that delights its audience and drives additional revenue for its business -- all without a tremendous resource investment. The State of New Jersey, along with the Small Business Association, are running a pro-business campaign called "Show Your Love for the Jersey Shore."
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 1, 2010
    [Business, Facebook] How Much Time Should You Spend in Social Media?
    That doesn’t mean that YOU do not have to spend all of YOUR day on the likes of LinkedIn, Twitter, and Facebook! Related Stories 5 Reasons Your Business Should be Sponsoring Social Media Events 5 Common LinkedIn Fallacies and Why You Shouldn't Believe Them Yes, Mom, I Really AM a Professional Social Media Consultant.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 26, 2012
    [Business, Facebook] Florida State University class using Klout to determine student grades
    This class project familiarizes students with Klout by having them engage with others via Facebook, Twitter, LinkedIn, and blogs. By Todd Bacile, Florida State University. As an instructor, I had to ask myself: “Am I doing everything I could to prepare my students for the real world workplace?” Klout matters to employers. Tweet.
  • SAZBEAN  |  SATURDAY, MARCH 31, 2012
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of March 31, 2012
    Twitter Launches Self-Serve Advertising for Small Businesses  (Mashable!). How to Analyze Facebook Insights to Improve Your Content Strategy  (HubSpot). When Your Influence is Ineffective  (Harvard Business Review). Consumers are Demanding Customer Service on Social Media  (New Media Knowledge). Convince and Convert). GigaOM).
  • BIZNOLOGY  |  WEDNESDAY, MAY 29, 2013
    [Business, Facebook] 5 Essential Functions for Every B2B Website
    Photo credit: Wikipedia. “If you don’t have a website, you don’t have a business.”   By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so.  What website strategies should you pursue for business marketing?  Community. and Canadian resellers.
  • HUBSPOT  |  TUESDAY, MARCH 22, 2016
    [Business, Facebook] The Anatomy of a Perfect Instagram Profile
    With 400 million users , over 80 million posts per day, and a 93% growth month-over-month for businesses using it, it's crucial that marketers include Instagram as a part of their social media marketing strategy. Download the complete guide to using Instagram for business and marketing here. Handle). Then, tap "Edit" in the top right.
  • MARKETING ACTION  |  MONDAY, DECEMBER 29, 2014
    [Business, Facebook] Pinterest Crash Course: Get Up and Running In One Day
    Visitors from Pinterest are likely to spend 60% more time on your website than visitors from Facebook. You realize that you need to get your business on Pinterest, but it’s just never made it to the top of your to-do list. Head over to Pinterest and sign up through their business account page. Local business. Media.
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Business, Facebook] Humanizing Your Brand: 8 Tips for Making Your Voice Real (and Heard)
    What’s the one thing business owners and their employees, partners and even customers all have in common? So why is it sometimes so challenging for businesses to showcase this in their marketing efforts? If your company did a 5K, post a photo on Facebook of employees happily crossing the finish line. Then, post about it! often.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 23, 2015
    [Business, Facebook] 7 Secret Truths About the Benefits of Podcasting
    Twitter | Facebook | LinkedIn | 7 Secret Truths About the Benefits of Podcasting by Jonah Geil-Neufeld - Maximize Social Business. You’re invited to be a guest on my show which has an audience specifically tailored […] Author information Jonah Geil-Neufeld Jonah Geil-Neufeld contributes a monthly column on Podcasting. Podcastin
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 26, 2013
    [Business, Facebook] 5 Steps to Setting Up A Branded Instagram
    Cross post with Twitter and Facebook. We post our Instagram images on our branded Twittter and Facebook pages, but also from the personal accounts of our designated ‘Instagrammers’. Steps to Setting Up A Branded Instagram is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. We did.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 2, 2012
    [Business, Facebook] 5 Behaviors of Successful Modern Marketers
    As we all know, it’s not just about how many Facebook friends you have – it’s about how they engage with you! Behaviors of Successful Modern Marketers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this It’s hard to find advocates of the hard-sell these days.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 10, 2013
    [Business, Facebook] Social Data, Structured Data & No Data: SMX East 2013
    In fact, according to a Business Insider article from this morning, businesses are now moving toward creating better social media metrics. At SMX, a few of my favorite takeaways about social data revolved around using the metrics available, and more importantly, understanding what those metrics mean for your business.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 1, 2012
    [Business, Facebook] How to Get Started with Social CRM
    That’s because we’re not in the midst of a profound change to the rules of business, but a communications revolution. How to Get Started with Social CRM is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. So how to get started? Well, it’s not just about tools.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 21, 2013
    [Business, Facebook] Social Media 2013: What Sites Are Most Important to Marketers This Year, Part 2
    According to the Content Marketing Institute, Ninety-one percent of B2B marketers are using content marketing tactics to grow their business, and 87 percent of those businesses are leveraging social media. When it comes to social media, some businesses are overwhelmed and others uncertain about exposing themselves transparently.
  • B2B MARKETING INSIDER  |  FRIDAY, DECEMBER 5, 2014
    [Business, Facebook] The Best Paragraph On Content Marketing I’ve Read All Year
    Every one (person and business) has a brand. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. This morning I woke up to this wonderful little article from the editors over at Digiday. It’s short and sweet. You, too, are a brand.
  • BIZNOLOGY  |  TUESDAY, JANUARY 5, 2016
    [Business, Facebook] Add For Immediate Release to your podcast queue
    Here’s a list of all the panelists: Shel Holtz , ABC (Accredited Business Communicator), is principal of Holtz Communication + Technology. He is @thornley on Twitter, thornley10 on YouTube and Joseph Thornley on Google+ and Facebook. So, it was an honor to be included. Will this help or hinder the growth of the category?
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 12, 2013
    [Business, Facebook] 5 Search-Savvy Secrets to Google Map Listings
    A potential customer is looking for a brick-and-mortar business like yours, but you’ve got just a fraction of the marketing budget of that big-box competitor to reach them. In addition to a location advantage, more reviews of your business from happy customers can easily push you ahead of your competitors, says Nuanes. Yahoo!
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 18, 2012
    [Business, Facebook] The Content Marketing Echo Chamber
    believe the forces of Content Marketing and Social Business  have made great strides in 2012 and will continue to move forward in 2013. Many content marketing and social media programs serve only to promote products because their managers are saying “we are in the business of selling products.” Social Media? Brand noise.
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 24, 2016
    [Business, Facebook] Social Selling 2016: Top 100 Influencers and Brands
    Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. Tim Hughes  – UK Business Development Director at Oracle. Small Business Trends.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 4, 2015
    [Business, Facebook] Employers: Guidance to Refine Social Media Policies, Part 2
    Update Regarding Facebook “Likes” And […]. Facebook | Google+ | LinkedIn |. Employers: Guidance to Refine Social Media Policies, Part 2 by James Wu - Maximize Social Business. Before getting there, an important decision from a the United States Court of Appeals for the Second Circuit deserves some attention.
  • ACT-ON  |  THURSDAY, JULY 7, 2016
    [Business, Facebook] Inside the Mysterious World of Dark Social
    Compare it to if that person publicly shared this post on Facebook or Twitter. Instant messages (like Facebook messenger or WhatsApp). But I’m still blown away that there’s three times as much sharing going on via dark social than is going on via all of Facebook. Content sharing via social media is really important, right?
  • SAZBEAN  |  SATURDAY, SEPTEMBER 1, 2012
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of September 1, 2012
    Five Things Bacon Can Teach Us About Content Marketing  (Spin Sucks) How to Measure Website Load Times  (Practical eCommerce) Small Businesses Have a Unique Opportunity in Social Media  (Spin Sucks) Does Your Strategy Match Your Competitive Environment? News & Notes
  • SAZBEAN  |  SATURDAY, MAY 19, 2012
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of May 19, 2012
    The Fallacy of Timing Blog Posts & Social Media Updates  (Small Business Search Marketing). Twitter tiptoes further into the media business  (GigaOM). Dave Kerpen Discusses How to Make Your Business “Likeable” With Social Media  (Marketo). Social Media Bring Business, But Add Security Quagmire  (CIO.com). ProBlogger).
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 9, 2014
    [Business, Facebook] 5 Customer Experience Cues From Retail
    The model is entirely customer-centric, and its what makes the business successful. 2. Sure, Facebook and Twitter are valuable outlets to get the word out on new products and sales, but it’s the dialogue and witty posts that keep customers coming back for more. 4. Follow Alicia on Twitter  @AliciaFiorletta. . Store nearby! Today only!”
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 7, 2012
    [Business, Facebook] The Future of Social Media in 2013: Six Points to Consider
    have spoken to my classes about the history of Marketing , the emergence of social media, and how we utilize social platforms and tools for B2C and B2B.   But, now we need to consider what new tools, processes, trends, and gaps could appear as social media becomes more pervasive, effective, and required in business. Relevancy. Social CRM.
  • SAZBEAN  |  SATURDAY, OCTOBER 5, 2013
    [Business, Facebook] Top Internet Marketing Strategy Links for the Week of September 30th, 2013
    Here are the top Internet strategy, marketing and technology links for the week of September 30th, 2013… Is There Any Value in Using Meta Description? Best Of News & Notes
  • SAZBEAN  |  SATURDAY, APRIL 14, 2012
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of April 14, 2012
    Here are the top Internet strategy, marketing and technology links for the week of April 14, 2012… Can Brands Market on Facebook Without Actually Spending Money on Advertising? Twitter, Facebook, LinkedIn and The Social Media Bill of Rights  (Social Networking Watch). Failing to Success  (Harvard Business Review). AdAge).
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 4, 2014
    [Business, Facebook] Employer vs. Employee: Ownership of LinkedIn Contacts
    Facebook | Google+ | LinkedIn |. Employer vs. Employee: Ownership of LinkedIn Contacts by James Wu - Maximize Social Business. Recently, someone suggested to me that an employee’s LinkedIn contacts could be considered company property and even a protected trade secret of the employer.  Author information. James Wu. James Y.
  • MODERN B2B MARKETING  |  MONDAY, JULY 2, 2012
    [Business, Facebook] 5 Takeaways from the AllFacebook Conference
    Two gloriously informative days of nothing but thought leaders talking about the latest trends and best practices in the world of Facebook marketing. Facebook is a media distribution center. From a user perspective, the more Facebook knows about you, the better the delivered news and results will be. It’s all about storytelling.
  • HUBSPOT  |  FRIDAY, OCTOBER 19, 2012
    [Business, Facebook] 20 Common Social Media Marketing Myths BUSTED
    Facebook has 1 billion active users, according to Yahoo! They may still refer business your way. You can't just have your mom and uncle Like every post you put up on Facebook. People understand that you're running a business. How to Generate Customers From Facebook. 40% of Facebook's active users are over age 35.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 24, 2012
    [Business, Facebook] Don’t Stop A-Meme-In’ – Using Memes for Lead Generation and Buzz Building
    Breaking through Facebook Edgerank sets up your next update for a much larger organic reach. You add a certain human element to your business. By adding personality your businesses likability increases. If you are looking for some good examples check out the Marketo Facebook page. You might be surprised with the results.
  • SYNECORE  |  TUESDAY, MARCH 12, 2013
    [Business, Facebook] Pinterest Banks on Web Analytics
    This is potentially big news, as businesses and marketers try to figure out the best way to approach the fast-growing social network. The secret to Pinterest’s rampant success- and the key to its inherent value for businesses and marketers- can be found somewhere along the intersection of user affinity and sales action-ability.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 20, 2013
    [Business, Facebook] How to Produce 269 (or more) Content Assets From a Single eBook
    Instead of spending your time brainstorming and producing one-off pieces of content with no connection to your business objectives other than filling a spot on the editorial calendar, what if you focused on creating extensive, thorough content assets on topics that interest your target buyers and speak to your brand’s expertise?
  • CONTENTLY  |  TUESDAY, APRIL 26, 2016
    [Business, Facebook] Beyond the Blog
    As soon as Facebook opens up its Instant Articles technology to brands this spring, Coca-Cola will be on there as well. Facebook has pushed its organic and paid video options heavily, with its platform receiving over 100 million daily hours of video viewing time each day. “That’s the strength of Facebook.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 16, 2012
    [Business, Facebook] Inbound Marketing vs Outbound Marketing: The Real Difference
    If it is an email promotion for an upcoming webcast or a banner ad showing how much money your business can save, a marketer is interrupting you and asking you to move on to something else. If it was posted by a friend on Facebook or at the top of organic search results, it was an organic part of the experience they were directing.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 30, 2012
    [Business, Facebook] 4 Steps for Making Demand Generation More Social
    It’s one thing to tweet about your company and build a Facebook page, but B2B firms are now looking to tie Social to measurable lead generation.  By embedding YouTube videos, tweets, and Facebook comments on their landing pages. The beauty of social is that it can be a relatively low risk, low cost endeavor.  Step 1: Build Awareness.
  • HUBSPOT  |  FRIDAY, APRIL 1, 2011
    [Business, Facebook] 12 Mind-Blowing Statistics Every Marketer Should Know
    That also means your new business card isn't a business card—it's Google. 2. 78% of business people use their mobile device to check email. Is your business website optimized for mobile devices? 57% of businesses have acquired a customer through their company blog. They're just kids." Finally, some good news!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 2, 2015
    [Business, Facebook] Mobile devices are detroying human conversation. Get over it.
    In the near future, Facebook will be rolling out amazing new consumer applications for its Oculus technology. There is no question that within a few years, we will be spending most of our day — in business and at home — with a headset wrapped around our cranium. ” Research shows excessive screen time may lead to.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 14, 2015
    [Business, Facebook] Meeting the Challenge of Content Snacking
    It becomes increasingly difficult to stand out from the crowd and its message, as they are forced to think like a new media rather than a business, to become the ¨hub¨ of their […]. Twitter | Facebook | Google+ | LinkedIn |. Meeting the Challenge of Content Snacking by Raymond Morin - Maximize Social Business.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 9, 2013
    [Business, Facebook] Ted Talks: Hannah Brencher: Love letters to strangers
    Think of that in this world of Twitter, Facebook and LinkedIn – personal, handwritten letters! Look for talks on Technology, Entertainment and Design — plus science, business, global issues, the arts and much more. Like TED on Facebook:  https://www.facebook.com/TED. Sundays are for learning and expanding minds.
  • MODERN B2B MARKETING  |  MONDAY, JULY 22, 2013
    [Business, Facebook] Introducing the Modern Press Release
    We can share news updates on LinkedIn, Facebook, or Twitter. If the headline were a Facebook post, would it catch your eye? We also talked about what we can’t stand seeing on Facebook or Instagram. Our social media life rules apply to business. It brings into question whether press releases are still relevant and useful.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 24, 2012
    [Business, Facebook] 31 Easy Ideas To Create Content Your Customers Want
    If you are trying to recruit social ambassadors for your business, you will undoubtedly run into the challenge from your colleagues that they don’t know what to write about. Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. “). Photo Source.
  • HUBSPOT  |  MONDAY, APRIL 29, 2013
    [Business, Facebook] 10 Horrifying Stats About Display Advertising
    These stats were curated from Digiday and Business Insider. And if you use features like Facebook''s ''Custom Audiences ,'' you can target individual people with relevant ads, (hopefully) using information you already know about them from previous interactions they''ve had with your website and content before you showed them the ad.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Business, Facebook] Why We’re Thinking About Messaging Apps All Wrong
    There's also a level on which people may have grown comfortable with a small pantheon of "social media" leaders -- Facebook, Twitter, Instagram, and Pinterest. The largest messaging apps in the world include WhatsApp, Facebook Messenger, WeChat, Viber, Line, and Snapchat. where chat apps took longer to catch on. Likely not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 22, 2013
    [Business, Facebook] The Native Advertising Trend: Hot or Hoax?
    Facebook’s sponsored posts and Buzzfeed’s presented-by stories are oft-cited examples. You can see how fuzzy the lines are getting.  As the amount of native advertising and sponsored content rises, we’ll witness more complex and blurred business relationships between bloggers/publisher and advertisers. Why all the excitement? Trust.
  • CONVERSIONATION  |  THURSDAY, JULY 21, 2011
    [Business, Facebook] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
    Many businesses underestimate that. In many other businesses, sales reps continue to play a very important role from the early buying process stage onward and are involved, as consultants, in lead generation and even setting cross-divisional marketing and communication priorities. Of course, it’s not the only division in most cases.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 31, 2011
    [Business, Facebook] A glimpse of the next generation of social media entrepreneurs
    What’s the business model? They asked questions such as was it preplanned, and what were the business and marketing strategies behind it? The last third of the trimester, these kids are exploring social media, including specific social networks like Facebook and Twitter, how they are changing, and how they are used by business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Business, Facebook] The line between Media and Brands is blurring fast
    There’s a reason BuzzFeed and its many clones are wildly popular and fill our Facebook feeds. Let’s add to that the ratcheting down of organic brand visibility on Facebook and Twitter. For several years, LinkedIn has been publishing copious amounts of business content daily. by Chad Pollitt, {grow} Community Member.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Business, Facebook] How to Develop a Strong Visual Brand on Social Media
    Plus, visual content increases social engagement: Did you know that, according to a study by Socialbakers, images on Facebook constitute 93% of the most engaging posts compared with status updates, links, and even video? Notice how the branding of the album cover design on the left has been adapted for the Facebook post on the right.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 31, 2012
    [Business, Facebook] The Top 20 Twitter Clients being Used in 2012
    I recently changed my main Twitter client (more information on that below) and decided to create a new LinkedIn Poll for Groups  in my Social Media Strategies for Business LinkedIn Group  to find out what others use. asked my 2,500 group members: What Twitter client do you use for business ? SproutSocial. twitter.com/cibostudios/st….
  • GREAT B2B MARKETING  |  TUESDAY, JANUARY 6, 2015
    [Business, Facebook] B2B Sales and Marketing Trends for 2015
    As Casey Szulc of Inc.com reported, “…89% of businesses who carry out any form of attribution say it had a positive impact on their business.”. The social sites that used to be mostly promotion-free (LinkedIn, Facebook, Twitter) are now inundated with paid promotion. You can read the full report here.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 5, 2010
    [Business, Facebook] Get out your dancing shoes, it’s time to blog
    What are you going to do to cut through this rising tsnamai of content with YOUR message?  Do you really think a company blog or Facebook page is going to cut it? Tags: marketing strategy best practices blogging business strategy business writing competitive advantage futurist Internet marketing Answer:  An ability to entertain.
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