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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 21, 2012
    [Business, Facebook] Kred tries to one-up Klout by taking influence to the masses
    So what does this mean to you ?  I see at least two interesting business applications of the new “Story” format. First, this puts some useful, free tools into the hands of small businesses and brands. One of the questions I am often  asked is, “OK we understand this marketing trend, but we’re a small business.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 1, 2013
    [Business, Facebook] How to Become a Thought Leader In Your Industry
    A company with a reputation for dependability, consistency and quality services or products will win consumers'' business. Thought leadership" was coined in the 1990s in an article in Strategy+Business about industry professionals. Becoming a thought leader is harder than you think. First, let''s take a look at the origin of the term.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Business, Facebook] Social Media Case Study: How I made $47 million from my B2B blog
    helped my company get $47 million in new business through a blog-centered social sales strategy. Late in 2011, my company, AT&T, put together a new sales team to re-build business relationships with a Fortune 100 company in Atlanta. helped my company get $47 million in new business through a blog-centered social sales strategy.
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Business, Facebook] How to Figure Out What Keywords Your Potential Customers are Using
    Anyone who is familiar with your business, uses your product, purchases your goods… even those who choose a competitor – those are your people. Oftentimes, the keywords a business thinks they should rank for or talk about are not the terms their customers are actually using. 2) Get Social. At the center of those pieces are keywords.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Business, Facebook] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    What’s worse, actually, is companies who take the “ready, fire, aim” approach, get lousy results (if any) and then sour on social media and its potential to help grow their business. Why do they use the social media platforms that they do use – business or pleasure? These five things can help make that happen. First things first.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 24, 2014
    [Business, Facebook] Why Are You In Marketing?
    What is the role of marketing in the business? . ” I was able to help businesses solve certain problems with the solutions I was selling. believe that meeting a customer need is the only reason any business exists. What Is The Role of Marketing In The Business. Why are you in marketing? Why Am I In Marketing?
  • JUNTA 42  |  SATURDAY, JANUARY 30, 2016
    [Business, Facebook] This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic
    Next, we ponder the thinking behind IBM’s purchase of Ustream and the formation of a cloud business unit. Robert and I agree that content marketing is about driving business growth, not a myopic focus on viral content, as Higginson suggests. Could this be part of a marketing technology play? This week’s show. Sponsor (39:47).
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 1, 2012
    [Business, Facebook] Expert Tips for Optimizing LinkedIn for Lead Generation
    Recently I caught up with Neal and he answered some of the top questions facing businesses who are looking to optimize their presence on LinkedIn. Marketo: What are your top tips for a company to build an engaging and well optimized LinkedIn business page? It has far more potential when compared to a Facebook page.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 27, 2016
    [Business, Facebook] Ghostcodes makes Snapchat more marketer-friendly
    However, that might be because that the only way to encounter a brand on Snapchat is through an ad, whether a Snapcode (a branded QR code leading to your profile) found on Instagram, a Facebook post with the username, or sponsored content on Snapchat. By Kiki Schirr, {grow} Contributing Columnist. could not agree more. Best practices.
  • HUBSPOT  |  SUNDAY, JUNE 30, 2013
    [Business, Facebook] Twitter Testing Automatic In-Stream Image Previews on Twitter.com, and Other Marketing Stories of the Week
    Companies like Facebook, LinkedIn, Twitter, and Microsoft have all made some great new additions to their features to improve the social experience for their users. Facebook to Review Which Pages and Groups Can Show Ads After Complaints About Inappropriate Content, The Next Web. Marketers everywhere, rejoice! Download the ebook today!
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 7, 2015
    [Business, Facebook] Social Media Tools for Advocacy: How GaggleAMP Helps You Leverage the Other
    Businesses of all sizes are waking up to the fact that a truly effective social media presence requires companies to what I recently refer to as Leverage The Other by engaging with and scaling social media efforts through the involvement of influencers, fans, partners, and/or employees. Employee Advocacy
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 3, 2015
    [Business, Facebook] Dr. Ed Zuckerberg (Even a Dentist Can Be Likeable)
    It appeared in Dave’s great book likeable social media – How to Delight Your Customers, Create an Irresistable Brand and Be Generally Amazing on Facebook (and other social networks ) was a New York Times and USA Today best seller. Here is the  Sign up page for the upcoming webinar  on How to Grow Your Business in the Digital Age.
  • TOM PISELLO  |  FRIDAY, NOVEMBER 5, 2010
    [Business, Facebook] Trend Micro Risk and Compliance Assessment tool (powered by Alinean)
    Is Marketing Too Busy? Frugalnomics: Business Productivity and Cost Reduc. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. CIO Priorities for 2011 Indicate Continued Frugaln. Do White Papers Still Engage?
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 14, 2015
    [Business, Facebook] Use Voice and Emotion for Positional Content
    At present he is responsible for various marketing and social business objectives that emerges from his twelve year-old consulting practice named Big Block Studios. Twitter | Facebook | LinkedIn | YouTube |. Use Voice and Emotion for Positional Content by Justice Mitchell - Maximize Social Business. And that’s okay.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 12, 2014
    [Business, Facebook] New Year’s Resolutions For Your Social Customer Service
    Social customer care has become a true business necessity. Twitter | Facebook | LinkedIn | New Year’s Resolutions For Your Social Customer Service by Sofie De Beule - Maximize Social Business. Sofie is Community Manager at Engagor.com. She blogs to show brands how to use social media to create an engaging online presence.
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Business, Facebook] 6 Tips for Creating Content That Spreads Naturally
    Using social media and content to market your business isn't a new concept, so just doing the bare minimum won't cut it. mean, think about how often content is shared across the web -- there are one billion Facebook users, and according to Twitter itself , there are about one billion tweets sent every two and a half days. Seriously.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 21, 2013
    [Business, Facebook] Is Thought Leadership The Future of Marketing?
    invite you to connect with Liz on  Facebook  or  LinkedIn. I met Liz thanks to her insightful and constructive comments on my Forbes article “ What is Thought Leadership? And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 17, 2015
    [Business, Facebook] Social Media Influencer Marketing: More Than Just Popularity
    The concept of the social media influencer marketing has never been really popular with agencies and businesses. Twitter | Facebook | Google+ | LinkedIn |. Social Media Influencer Marketing: More Than Just Popularity by Raymond Morin - Maximize Social Business. Suddenly, bloggers are writing about marketing influence.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Business, Facebook] VR Customer Spotlight: The Epicurean Connection
    The Epicurean Connection also maintains a very active social media presence, with daily updates on Facebook , Twitter and Instagram. Sheana recently took a few minutes out of her busy day to share some insights into her thriving small biz. started my catering business in 1992, and opened the retail shop in 2001. Six part-time.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 14, 2015
    [Business, Facebook] 9 B2B Marketing (and Life) Lessons from #Inbound15
    She says that decision makers need to see the value behind doing something and have some sort of evidence that committing to your ideas will generate better business results. People trust people, not businesses. – Mari Smith  (Social Media Thought leader and Facebook Marketing Expert). Now, that’s an inbound movement!
  • VOLACCI  |  TUESDAY, JUNE 25, 2013
    [Business, Facebook] Social Media and Lead Generation: Choose Wisely
    The mainstream Big Four are LinkedIn, Twitter, Facebook, and Google+-- the last of which is steadily gaining traction. would easily say that I''m far more likely to buy a yarn I see advertised if I encounter it on Ravelry than if an ad appears in the sidebar of my Facebook. Social media is a trend that''s not going away.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 21, 2014
    [Business, Facebook] What NOT Having Lunch with Ellen DeGeneres Taught Me About Social Media
    love Facebook. Whether it’s on the Marketo Twitter channel or on our Facebook page , we do our best to engage/reply to those who engage with us. For Marketo, social media is a lead generation machine.   In fact, we’ve found that overall, Facebook is our biggest social media channel for lead generation. Not a Facebook comment.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 2, 2012
    [Business, Facebook] Are you ready for Return On Influence?
    And while this innovation is producing revolutionary opportunities for influence marketing, it has also resulted in the most divisive and controversial conversation on the web today.  As I observed this intersection of business opportunity and personal loathing I thought that somebody should write a book about this. So I did. Many thanks!
  • HALEY MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Business, Facebook] The Psychology of Social Media: How Your Staffing Firm Can Use Dopamine To Its Advantage
    Dopamine is released at the anticipation of getting that like; for example, your brain begins to release the chemical when it sees your phone screen light up after you just posted a picture on Facebook. Likes aren’t only for Facebook. You don’t have to be a neuroscientist to understand how the human brain reacts to stimuli.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 13, 2016
    [Business, Facebook] Why Your Brand’s Content Strategy Should Cover the News
    News discovery figures pretty heavily on multiple social networks, not just Facebook. Sixty-six percent of Facebook users get news on the social network, compared to 59 percent of Twitter users and 70 percent of Reddit users who get news on the respective platforms. Because Facebook is so huge, its reach is much larger.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 23, 2015
    [Business, Facebook] The Customer Experience Trap
    When he’s not helping business-makers navigate through complex marketing challenges, Joseph enjoys reading, working out and traveling just about anywhere…anywhere you can get a digital signal, that is. Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | The Customer Experience Trap by Joe Ruiz - Maximize Social Business.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 9, 2010
    [Business, Facebook] Report: Blogs Are An Important Part Of The Marketing Mix
    For the self-employed, blogging is a means to attract new business and new clients to their business, whereas “hobbyists&# are simply looking for “personal satisfaction.&# The event is part of a series sponsored by the Social Media Business Council. Who Blogs? They spend on average more than 10 hours a week blogging. Demographically
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 17, 2013
    [Business, Facebook] Social Media Contests: 5 Steps to Running a Successful Contest on Instagram
    80 million registered users is not exactly a lot when compared to other social media networks, with its big boss Facebook breaking the 1 billion active users late last year, but it is big enough to get brands and businesses to notice that there is potential to build their community there.  Goals . What are you trying to achieve? Theme.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 12, 2015
    [Business, Facebook] How to Ignore Annoying Strangers and Build an Online Community Your Way
    Those people don’t know anything about your business, your network, or your customers. If you’re trying to evaluate whether leveraging an online community might be good for your business, consider the following: 1. by Steve_Dodd Related Stories What is the ideal blogging frequency for your business? Not making that up.
  • SAZBEAN  |  FRIDAY, AUGUST 31, 2012
    [Business, Facebook] Nestlé’s GMO trial: A Case Study
    The court ruling has spurred conversation all over Facebook and twitter, and has added even further to the debate over the safety of GMO food. Highlights Honesty and Transparency in Business California’s Prop 37. Many, if not the majority of Nestlé’s products contain ingredients from genetically modified foods. The U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 29, 2014
    [Business, Facebook] Google Pants and 10 Hilarious Highlights from The Marketing Companion
    The post Google Pants and 10 Hilarious Highlights from The Marketing Companion appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. How Facebook changes our behavior Connecting personal branding, your online network, and business value Mobility, mobile commerce, and the worst apps in the world.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 10, 2013
    [Business, Facebook] Content Quality vs. Content Quantity – The Great Content Debate
    Every business struggles with this question. But we have to do all this at a scale that impacts the business. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Content quality vs. content quantity. How How much content is enough?
  • BIZNOLOGY  |  FRIDAY, OCTOBER 30, 2015
    [Business, Facebook] How to improve company culture
    It’s populated by such names as Chevron, Twitter, Disney, Google, Apple, and Facebook. James Heskett, Professor Emeritus at Harvard Business School and author of The Culture Cycle , stated in an interview that culture can affect up to 50% of a business’s profit. This correlation isn’t just incidental, either. Like this post?
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 22, 2014
    [Business, Facebook] 9 Tools to Help Fix the Customer Experience Gap
    When he’s not helping business-makers navigate through complex marketing challenges, Joseph enjoys reading, working out and traveling just about anywhere…anywhere you can get a digital signal, that is. My wife and I decided it was time to replace our washer and dryer. Customer Experience Marketing
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 17, 2015
    [Business, Facebook] 45+ Reasons to Attend the Social Tools Summit
    Next month is going to be the first time a social media conference will be held centered exclusively around the theme of social media tools: Which types of tools exist, how they can be (and are being) leveraged to help with the various issues that arise in the business use of social media, and best […]. Author information.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 6, 2014
    [Business, Facebook] 7 Ways social media has changed leadership
    When I was in graduate school, I took what I thought was going to be a “filler” type of class in Business Leadership. Today, anybody with a computer can start a business. What does the future look like for weak-link leadership? 4) Does the speed of business provide a mandate for kings instead of leaders?
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 1, 2013
    [Business, Facebook] 8 Steps To Effective Content For Social Media
    We all know that the digital web, social connections and mobile accessibility have changed the way we do business and the way we market our solutions. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Source: Faceook. Or entertains them.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 30, 2010
    [Business, Facebook] Internet Trends From The Web 2.0 Summit
    suggest you spend the time to watch the videos of Facebook’s CEO Mark Zuckerberg,  Twitter’s CEO Evan Williams and also Robin Li, Chairman & CEO of Baidu. But not anymore as it is hard to decide whether you would rather be Apple, Google or Facebook.  4. Summit Share The 7th Annual Web 2.0 The Secret To B2B Social Media?
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Business, Facebook] 7 Brilliant Video Marketing Campaigns You'll Actually Enjoy Watching
    Examples of Brilliant Video Marketing Campaigns. 1) Progressive's Small Business Tips. Expertly crafted by the brand storytellers at Arnold Boston , the Small Business Big Dreams series presented by Progressive is a perfect example of human, value-driven video marketing. Riddle me this -- why do people buy quarter-inch drill bits?
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 3, 2013
    [Business, Facebook] REPORTS: LinkedIn is the Most Effective B2B Social Network
    LinkedIn has always been the social network that gets the business attention, especially from B2B marketers. In a study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher than both Twitter and Facebook. B2B LinkedIn Takeaways.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 1, 2010
    [Business, Facebook] Why Most Executives Should Stay Clear of Social Media
    Naturally, this otherwise excellent talk began with the Ritual Shaming of the people in the room brave enough to admit they didn’t have a professional Facebook account, don’t really understand Foursquare, are only dimly aware of Google Buzz and can’t, honestly, see the point of Twitter. Steve Jobs gets it but seems unable to be polite.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 18, 2014
    [Business, Facebook] 2015 : The Influencer Marketing in the Digital Age
    Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | 2015 : The Influencer Marketing in the Digital Age by Raymond Morin - Maximize Social Business. The accelerating way of change to the new social science of marketing In recent years, the concept of influence in social media marketing has evolved very quickly.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 13, 2010
    [Business, Facebook] Manners in the Digital Age : Use Old-School Etiquette to Rise Above the Social Media Mainstream
    So what’s a savvy business professional to do? If you post photos of someone on Facebook , ask for permission. Anything you say on a LinkedIn discussion group, Facebook wall, etc. The Ultimate Guide To Facebook Tagging Etiquette (allfacebook.com). Today’s blog post is written by my guest Jennifer V. Miller.
  • SALESFUSION  |  THURSDAY, JANUARY 14, 2016
    [Business, Facebook] Turn Your Customers Into Marketers
    The idea behind these campaigns is to involve users (whether they be customers, leads or anyone else relevant to your business) by putting them front and center. For example, you might run a UGC campaign on Facebook where you ask people to submit photos or one on Twitter where you ask them to tweet using a certain hashtag.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 25, 2013
    [Business, Facebook] B2B Content Marketing Report – Need To Focus On The Basics
    That includes the development, delivery and promotion of content to drive business leads, influence customer markets and grow the brand. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Where are they going? Content Marketing
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Business, Facebook] BuzzFeed, The New York Times & The Huffington Post: Which Popular Media Sites Succeed With Certain Audiences? [New Data]
    Which domains have the most engaged audiences in five verticals: women, politics, business/finance, science, and technology? Additional findings revealed: The Huffington Post had the second most shared article in the business/finance vertical. In total, these articles earned more than 58 million social shares. politics and science).
  • LEADERSHIP  |  WEDNESDAY, OCTOBER 16, 2013
    [Business, Facebook] Why You Can’t Write Off Email Marketing—It Beats Social Media
    Take a look at these statistics and reasons why email should still be a priority in your overall B2B marketing strategy: A recent study by Custora shows that Email has nearly 3 times as many users as Facebook and Twitter combined. More and more businesses are equipping staff with smart phones across all levels of the corporate domain.
  • JUNTA 42  |  SATURDAY, JULY 25, 2015
    [Business, Facebook] This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto
    Next, we discuss two research studies that show customers favor doing business with trustworthy organizations that have clearly articulated values; we explain how content marketing strategy fits into the picture. The lesson for content marketers: Get rid of clichés and business jargon in your communications. advertisers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JUNE 26, 2009
    [Business, Facebook] Marketing strategy & social media: Some rationality, PLEASE!
    If you're selling fertilizer to farmers in Lake County Wisconsin, you will probably benefit from a billboard along the interstate more than an account on Facebook. My local family-run homebuilder is going out of business because of this recession and could give a rat's patooty about social media. Businesses who live by couponing - yes.
  • TOMORROW PEOPLE  |  TUESDAY, OCTOBER 16, 2012
    [Business, Facebook] Not Just a Pretty Face: Moving Your Website from Cosmetic to Strategic [INFOGRAPHIC]
    Many businesses think all they need is a website (sparkly or non-sparkly) for internet domination. Yet some 41% of businesses do not use any optimisation techniques to improve search engine rankings. people they know and trust." – Malorie Lucich, Facebook Spokesperson. "Build it and they will come." Don't Push! Stop selling.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 26, 2013
    [Business, Facebook] 5 Steps to Setting Up A Branded Instagram
    Cross post with Twitter and Facebook. We post our Instagram images on our branded Twittter and Facebook pages, but also from the personal accounts of our designated ‘Instagrammers’. Steps to Setting Up A Branded Instagram is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. We did.
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 3, 2013
    [Business, Facebook] 5 Tips On Finding Your Next Customer
    According to a May 2012 survey by Constant Contact, over three-quarters of small businesses agree on their primary goal: attracting new customers. Unfortunately, a more troubling statistic shows that many small business owners are missing out  on a vital opportunity. This perception needs to change. It’s cheap. It builds community.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 17, 2015
    [Business, Facebook] Case study: Social media success in regulated industries
    If your company is still in the social media dark ages, the first step toward success may not be a new Facebook page. Sure there are obstacles in a regulated business. The post Case study: Social media success in regulated industries appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. We’re regulated.”.
  • BIZNOLOGY  |  FRIDAY, JANUARY 27, 2012
    [Business, Facebook] Google’s “Search Plus Your World” Is Heavy Handed…So What?
    The truth is that Google is a business not a government entity. Unfortunately, most of these pundits aren’t either, because the real social data from the big boys, Facebook and Twitter, is not fully available to the search engine due to the fact that they cannot come to agreements on payment for that data.
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 20, 2011
    [Business, Facebook] 12 B2B Social Media Predictions for 2012
    We expect that early adopter companies will move even further out in front by becoming social in many areas of their business, while more of the second wave adopters will begin to see value in social media and move forward with planning and execution. In the consumer world, many companies send their visitors directly to Facebook.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 13, 2012
    [Business, Facebook] 20 Stats Every Modern Marketer Should See
    Facebook is adding 600,000 mobile users per day. 20 Stats Every Modern Marketer Should See is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this If you were at Eloqua Experience last week, you probably heard a lot of stats cited. It’s inevitable. Source ). Source ).
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 24, 2014
    [Business, Facebook] 2015 Customer Experience Trends and Tips
    When he’s not helping business-makers navigate through complex marketing challenges, Joseph enjoys reading, working out and traveling just about anywhere…anywhere you can get a digital signal, that is. Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | 2015 Customer Experience Trends and Tips by Joe Ruiz - Maximize Social Business.
  • HUBSPOT  |  THURSDAY, MAY 26, 2016
    [Business, Facebook] 9 Questions to Ask Before Creating Another Social Media Account
    For example, 72% of adult internet users are on Facebook, while only 25% are on LinkedIn, according to Pew Research Center. Creating a new account should be to drive a business need, not to create one from scratch. 3) Do I have the time required to build an account? or even last month. Sound familiar? We've got a feeling it'll help.
  • SOCIAL MEDIA B2B  |  MONDAY, NOVEMBER 29, 2010
    [Business, Facebook] 12 Social Media Tools for B2B Pre-Event Marketing
    LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), so your event may show up in their recommendations. Facebook Events. Here’s a good guide from Mashable on How To: Organize an Event on Facebook.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Business, Facebook] 6 Steps To Executing A Content Strategy
    Content Strategy is a very confusing topic in business and marketing circles. Whatever it is, you need to define that content strategy mission and also how that will translate into business results. You have to define which content and tactics are driving the highest levels of engagement and conversion to your defined business goals.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 5, 2015
    [Business, Facebook] BEWARE! How To Get Fired For LinkedIn Activities
    Facebook | Google+ | LinkedIn |. How To Get Fired For LinkedIn Activities by James Wu - Maximize Social Business. If you are an active user of LinkedIn  because your employer requires, or highly […]. Author information. James Wu. James Y. Wu contributes a monthly column on Social Media and Employment Law. James Wu. BEWARE!
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 18, 2011
    [Business, Facebook] Why We Need More Social And Less Marketing
    And while there are plenty of big thinkers who are debating the semantics, I am concerned about driving real change in business. To make sure that our business solutions reflect the real needs of our customers. So what can we tell our business leaders that will help to make the impact real for them? Social. Digital. Content.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 27, 2013
    [Business, Facebook] 26 Outstanding LinkedIn Tips and Tactics
    Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. 13 Things You Never Knew You Could Do On LinkedIn by Business Insider. Lessons from HubSpot’s LinkedIn Company Page by Business Insider. Marketing with LinkedIn.
  • SAZBEAN  |  SATURDAY, MARCH 2, 2013
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of March 2, 2013
    Search Engine Watch) How to Generate Quality Traffic with Display Advertising  (Search Engine Watch). News & Notes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 28, 2015
    [Business, Facebook] Is Growth Hacking a thing? The experts sound-off
    By Kiki Schirr, {grow} Contributing Columnist As I was beginning to write my second post for {grow}, Mark posted the following to Facebook: Whoops. ” Being a “Growth Hacker” is like having blue hair - -  Jay Baer, author of YOUtility “As long as online business remains, we’ll have growth hacking as a concept.”
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 1, 2012
    [Business, Facebook] How to Get Started with Social CRM
    That’s because we’re not in the midst of a profound change to the rules of business, but a communications revolution. How to Get Started with Social CRM is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. So how to get started? Well, it’s not just about tools.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [Business, Facebook] Content Marketing That Converts
    The way businesses need to connect with consumers has been altered forever. Using your internal resources to drive the business forward (not the egos of the executives.). These are the tips I presented recently to a Business Marketing Association gathering of B2B Marketing professionals in my home town of Philadelphia, PA.
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 11, 2012
    [Business, Facebook] Write for Your Reader: Using Google Analytics to Capture Your Audience’s Interest
    Writing for your readers and not for search engines is an important part of your business and SEO strategy. Research a topic within the Facebook changes that has not yet been explored. When working to create content that readers will enjoy, you will need to dig into Google Analytics and learn about what interests your audience.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 30, 2012
    [Business, Facebook] 4 Steps for Making Demand Generation More Social
    It’s one thing to tweet about your company and build a Facebook page, but B2B firms are now looking to tie Social to measurable lead generation.  By embedding YouTube videos, tweets, and Facebook comments on their landing pages. The beauty of social is that it can be a relatively low risk, low cost endeavor.  Step 1: Build Awareness.
  • HUBSPOT  |  WEDNESDAY, JUNE 3, 2015
    [Business, Facebook] Pinterest Announces Buyable Pins
    Here’s a quick rundown on Buyable Pins and how they affect you, both as a consumer and a business. How Can Your Business Get Involved? Pinterest has started a waitlist for businesses to sign up to be notified when future integrations are launched. What Does This Mean for Your Business and Ecommerce? on iPhones and iPads.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 3, 2011
    [Business, Facebook] The Marketing Forum: Integrating Social Media
    It also applies to our business at large. As the world becomes more and more connected through social media, mobile technologies and content storage in the clould, we need to take a setep back and ask if our businesses and our leaders need to become, well, more social? And this is not just a question for our marketing mix.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 8, 2014
    [Business, Facebook] Setting Goals for PR and Social Media in 2015
    Twitter | Facebook | Google+ | LinkedIn |. Setting Goals for PR and Social Media in 2015 by Maggie Patterson - Maximize Social Business. Another year has come and gone, and you’re very likely in the middle of finalizing plans, budgets and all kinds of things for 2015. Or are you going to add something new to […]. Media Relation
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Business, Facebook] Why Blogging Is More Important Than Ever
    Just over the past year, the marketing landscape has changed dramatically.  As Google changes their algorithm ,  then Facebook ,  and eventually Twitter , it’s making it hard for even the experts to keep up. And a Facebook page was the golden egg. Facebook and the Decline of Its Organic Reach. Here’s a hint. Blogs.
  • TOMORROW PEOPLE  |  WEDNESDAY, OCTOBER 10, 2012
    [Business, Facebook] Create a Buzz Around Your Brand Using Social Media
    Social media has exploded in the past five years, and most businesses have now figured out that it has a potentially massive marketing potential. Attracting and retaining business. However, brands are using it to varying degrees of success: some really get it, and some definitely do not. Nurturing and winning leads, at lower costs.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 16, 2010
    [Business, Facebook] Top 20 Most Useful Twitter Blog Posts of 2010
    GENERAL TIPS FOR EVERYONE 50 Power Twitter Tips by Chris Brogan [5,486] Chris Brogan crafts an extremely helpful list on what you need to do to become a power user as only Chris can.  He creatively categorized his list as follows: intent, technical, business, integrated usage, and off-twitter. Are Twitter Followers Better Than Facebook Fans?
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 5, 2011
    [Business, Facebook] Why you will NEVER see an ad for Find New Customers
    Recently, the topic of online advertising came up recently – Google Pay per Click (adwords), Linkedin ads and Facebook ads. Google adwords, Linkedin or Facebook? Every business spends a fortune on advertising. How do you uncover potential business without advertising? Our answer: None of them. Why not? Why not?
  • WINDMILL NETWORKING  |  MONDAY, JULY 23, 2012
    [Business, Facebook] Who are the Top 15 Thought Leaders in Social Media Today?
    An interesting conversation in my Social Media Strategies for Business LinkedIn Group , which you should all join if you haven’t already, led to the list which I am going to publish below. Brian Solis – Brian is the prolific author of Engage! , The End of Business As Usual , and Putting the Public Back in Public Relations.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 20, 2015
    [Business, Facebook] Hey Marketing: An Inquiry Is Not A Lead
    When I moved to marketing, I committed myself to two things: Marketing should be accountable for driving quantifiable business value. lead is a qualified business opportunity. The only way to know whether an inquiry is a qualified business opportunity is to ask them. But every business might look at this differently.
  • HUBSPOT  |  MONDAY, MAY 6, 2013
    [Business, Facebook] The Marketer's Guide to Proper Social Media Etiquette
    If you do want to engage with another company''s hashtag because it''s relevant to your business, be sure to add value rather than send spam tweets. Twitter followers who will take action on your content are much more valuable to your business''s bottom line. Facebook Etiquette. you gotta have some etiquette, man. Etiquette?
  • BIZNOLOGY  |  TUESDAY, JANUARY 12, 2016
    [Business, Facebook] The fitness gear and tech that will make me strong and skinny in 2016
    My CrossFit god friend, Dan Krueger , is logging a lot of his workouts on an app called the  Wendler Log and then sharing it out on Facebook — and that’s one of the biggest component for vigorous accountability with a side order of shaming: sharing your workouts — and lack thereof — on Facebook and Twitter.
  • BIZIBLE  |  WEDNESDAY, JULY 20, 2016
    [Business, Facebook] The 9 Circles of B2B Marketing Hell
    There’s a difference between busy and being productive. Developing outrageous headlines for blog posts or ad copy for landing pages, might drive a lot of traffic, but that feeling of success is temporary and provides limited business value. But be warned, not every strategy or tactic will be right for your business.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 9, 2014
    [Business, Facebook] 5 Customer Experience Cues From Retail
    The model is entirely customer-centric, and its what makes the business successful. 2. Sure, Facebook and Twitter are valuable outlets to get the word out on new products and sales, but it’s the dialogue and witty posts that keep customers coming back for more. 4. Follow Alicia on Twitter  @AliciaFiorletta. . Store nearby! Today only!”
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 29, 2012
    [Business, Facebook] Is Influence The Moneyball of Marketing?
    The sports analogy is often used in business to emphasize goals, strategies, obstacles, personal motivation and teamwork. So if sports has such a strong hold over us, who influences the business of sports?  Do we even understand the power of influence? Or more specifically, what influences the business of sports? Score a goal.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 11, 2013
    [Business, Facebook] 9 Internet Trends Charts You Need To See
    Key Consideration:  there will be tremendous business impact from the economic growth in China, India and other countries like Brazil and Russia. Key Consideration:  Like content, technology and innovation will become key differentiators for all kinds of business. Key Consideration:  Who is out there trying to disrupt your business?
  • HUBSPOT  |  THURSDAY, MAY 23, 2013
    [Business, Facebook] Where Do Marketers Get Customers? [Data]
    If you don''t see your business type or industry represented below, though, let us know -- we did our best to grab as much data as we could, but we know we can always do more! It is interesting to note that most business types had the same ability to acquire customers through a blog, around 40%-50%. And the people want benchmark data.
  • GREAT B2B MARKETING  |  TUESDAY, JANUARY 6, 2015
    [Business, Facebook] B2B Sales and Marketing Trends for 2015
    As Casey Szulc of Inc.com reported, “…89% of businesses who carry out any form of attribution say it had a positive impact on their business.”. The social sites that used to be mostly promotion-free (LinkedIn, Facebook, Twitter) are now inundated with paid promotion. You can read the full report here.
  • MARKETING CRAFTMANSHIP  |  THURSDAY, APRIL 19, 2012
    [Business, Facebook] Should Companies Manage Their Employees’ LinkedIn Profiles?
    LinkedIn has become an important business channel, not only for individuals to showcase their professional credentials, but also for companies seeking to promote their value proposition and to establish or manage brand awareness. These brand implications are less significant on Facebook, which is not generally viewed as a business channel.).
  • SAZBEAN  |  FRIDAY, NOVEMBER 9, 2012
    [Business, Facebook] How To Improve B2B Lead Generation On LinkedIn
    It was only at the beginning of the year when Hubspot found that when compared to Facebook and Twitter, LinkedIn was 277% more effective for lead generation(Facebook was.77% while Twitter was.69%). Because of its focus, it’s been stated many times that LinkedIn is the perfect site for generating B2B & B2C leads. News & Notes
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 2, 2012
    [Business, Facebook] 5 Behaviors of Successful Modern Marketers
    As we all know, it’s not just about how many Facebook friends you have – it’s about how they engage with you! Behaviors of Successful Modern Marketers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this It’s hard to find advocates of the hard-sell these days.
  • HALEY MARKETING  |  MONDAY, JULY 11, 2016
    [Business, Facebook] What’s the Point of a Social Media Strategy?
    You have a Facebook page. While having social media pages for your business is a crucial aspect to this strategy, you shouldn’t ignore the pages once they exist. 64% of Twitter users and 51% of Facebook users are more likely to buy the products of brands they follow online. And LinkedIn, Twitter and Google+ too. – Aabaco.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 1, 2010
    [Business, Facebook] How Much Time Should You Spend in Social Media?
    That doesn’t mean that YOU do not have to spend all of YOUR day on the likes of LinkedIn, Twitter, and Facebook! Related Stories 5 Reasons Your Business Should be Sponsoring Social Media Events 5 Common LinkedIn Fallacies and Why You Shouldn't Believe Them Yes, Mom, I Really AM a Professional Social Media Consultant.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 23, 2011
    [Business, Facebook] The B2B Marketing Funnel By the Numbers [Graphic]
    How can a business become more social? The B2B Marketing Funnel By the Numbers [Graphic] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Facebook. by Jesse Noyes | Tweet this What are the most effective B2B demand generation tactics? Eloqua is a sponsor.). Let us know below.
  • HUBSPOT  |  THURSDAY, JANUARY 8, 2015
    [Business, Facebook] How to Monitor Social Media in Only 10 Minutes a Day [Free Ebook]
    Each and every one of these roles requires busy people to go above and beyond to respond to fans, deal with people’s problems, or dig deeper to find unique opportunities. What you should be monitoring on Facebook, Twitter, LinkedIn, Google+, and Quora … and how often. But there’s one big problem here … social media never sleeps!
  • SAZBEAN  |  SATURDAY, MARCH 31, 2012
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of March 31, 2012
    Twitter Launches Self-Serve Advertising for Small Businesses  (Mashable!). How to Analyze Facebook Insights to Improve Your Content Strategy  (HubSpot). When Your Influence is Ineffective  (Harvard Business Review). Consumers are Demanding Customer Service on Social Media  (New Media Knowledge). Convince and Convert). GigaOM).
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 13, 2013
    [Business, Facebook] 5 Valentine's Day Marketing Campaigns That'll Warm Your Heart
    Uber is a startup that's figured out a way to create a campaign that delights its audience and drives additional revenue for its business -- all without a tremendous resource investment. The State of New Jersey, along with the Small Business Association, are running a pro-business campaign called "Show Your Love for the Jersey Shore."
  • BIZNOLOGY  |  WEDNESDAY, MAY 29, 2013
    [Business, Facebook] 5 Essential Functions for Every B2B Website
    Photo credit: Wikipedia. “If you don’t have a website, you don’t have a business.”   By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so.  What website strategies should you pursue for business marketing?  Community. and Canadian resellers.
  • BRANDPOINT  |  TUESDAY, JUNE 7, 2016
    [Business, Facebook] The Best Times to Post on Social Media: Why I’m Not Buying It
    Things change quickly and often, whether it’s Facebook’s algorithm or Twitter’s new presentation of “Moments.” Social media is something people and businesses use all the time, so naturally there is a treasure-trove of information about a variety of social media topics. Take Facebook, for example.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 26, 2012
    [Business, Facebook] Florida State University class using Klout to determine student grades
    This class project familiarizes students with Klout by having them engage with others via Facebook, Twitter, LinkedIn, and blogs. By Todd Bacile, Florida State University. As an instructor, I had to ask myself: “Am I doing everything I could to prepare my students for the real world workplace?” Klout matters to employers. Tweet.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 23, 2015
    [Business, Facebook] 7 Secret Truths About the Benefits of Podcasting
    Twitter | Facebook | LinkedIn | 7 Secret Truths About the Benefits of Podcasting by Jonah Geil-Neufeld - Maximize Social Business. You’re invited to be a guest on my show which has an audience specifically tailored […] Author information Jonah Geil-Neufeld Jonah Geil-Neufeld contributes a monthly column on Podcasting. Podcastin
  • HUBSPOT  |  TUESDAY, MARCH 22, 2016
    [Business, Facebook] The Anatomy of a Perfect Instagram Profile
    With 400 million users , over 80 million posts per day, and a 93% growth month-over-month for businesses using it, it's crucial that marketers include Instagram as a part of their social media marketing strategy. Download the complete guide to using Instagram for business and marketing here. Handle). Then, tap "Edit" in the top right.
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