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  • BLOG MY CALLS  |  FRIDAY, DECEMBER 7, 2012
    [Business, Facebook] 9 Reasons Your Website Might Be Failing
    search for a local business online before making a buying decision. You Don’t Have a Website – Research across a variety of industries shows that only around 50% of small businesses have websites. The number rings directly to your business no differently than it does right now. Google+ is Google's version of Facebook.
  • DIGITAL VOICES  |  FRIDAY, OCTOBER 4, 2013
    [Business, Facebook] This Week in Digital Strategy 10.4.13
    This was another busy and informative week in the world of digital strategy. He also discussed how the SMAC Stack was used to solve LPL Financials business challenge. Inside Responsive Design: The Pros And Cons Of The Popular Mobile Strategy via Business Insider. 'Happy Friday, everyone! They risked lost traffic and sales.
  • SALES LEAD DYNAMICS  |  THURSDAY, JULY 14, 2011
    [Business, Facebook] Eat Your Peas: Always Be Networking
    In the good times, the phone rings and business just rolls in. And it’s a service professional’s and small business owner’s curse. Repeat after me: Where does my business come from? Connecting via LinkedIn, Facebook, and other social media. There is no time or need for systematic networking (or so we think). It’s fun.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Business, Facebook] The 19 Best Content Marketing Blogs From 2014
    The Content Marketing Revolution  – by Alexander Jutkowitz on The Harvard Business Review. The Irresistible Power of Storytelling As A Strategic Business Tool  – by Harrison Monarth, on HBR. In this first of 4 entries by the good folks at Buffer, the ideal length of a tweet is 100 characters, it’s 40 for Facebook.
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 2, 2010
    [Business, Facebook] Marketing Miracle No. 1: Walking on Water
    In our Client Satisfaction survey, we ask our clients to rank us on the “can’t imagine doing business without SIGMA ” factor. Our travel services client had a segment of customers that had enrolled in a business travelers program but had never made a purchase after enrolling. Share this on Facebook. Barb Cote. link]. Tweet This!
  • SAZBEAN  |  MONDAY, AUGUST 22, 2011
    [Business, Facebook] Ask Your Social Media Questions & Get Answers from Pros
    Are you ready to take the next step with social media to make it work for your business? Have questions about Twitter, Facebook, blogging, etc.? I’ve teamed up with Exploring Social Media to provide a resource to help you use social media to grow your business. Take your business to the next level by joining now.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 9, 2011
    [Business, Facebook] Five Hidden Secrets of Social Media Failure
    With new media, commercial opportunities appear in the moment (I just found a person who needs our product - let’s make a deal and get the business.&# ).  Many of the business benefits of social media can only be captured through qualitative measures.  The honeymoon is over. Show me the money. 1) THE MYTH OF PLANNING. Cable?
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 5, 2015
    [Business, Facebook] You’re Invited: 6 Components to a Successful Event Email
    If you’re throwing a physical event and your venue is stellar (even if it’s your own business location), be sure to tout why people would want to visit the venue as well. If you’re giving people a glimpse behind the scenes of your own business, inquiring minds will be intrigued. 'Events and emails go hand in hand.
  • ONPATH  |  TUESDAY, DECEMBER 28, 2010
    [Business, Facebook] Why Looking in the Mirror Make an Ass Out of U and Me
    We let anecdotes guide our business decisions , even when we have the capability to prove our suppositions right or wrong. Companies almost invariably fire out their Facebook status updates during the workday. Speaking of email, some businesses believe almost all of their subscribers are looking at their email via a mobile device.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 13, 2013
    [Business, Facebook] Online Personal Branding Opportunities Within Your Professional Organizations
    Many times, salespeople join local networking groups which bring local business people together. To build your online brand, you should be listing an extended professional profile / bio on as many business related websites as possible. However, there is another way that you can use that membership to your advantage. this blog post).
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 8, 2012
    [Business, Facebook] Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters
    Based on politics and business cases that have no numbers in them. It should be followed by a business plan. If you want funding: write a business plan. If you want to pitch a new idea: write a business plan. Fund nothing without a business plan. How to Build a Business Case For Your Budget. So don’t wait!
  • TOMORROW PEOPLE  |  WEDNESDAY, OCTOBER 10, 2012
    [Business, Facebook] Create a Buzz Around Your Brand Using Social Media
    Social media has exploded in the past five years, and most businesses have now figured out that it has a potentially massive marketing potential. Attracting and retaining business. However, brands are using it to varying degrees of success: some really get it, and some definitely do not. Nurturing and winning leads, at lower costs.
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2011
    [Business, Facebook] 5 Ways To Double Your Social Media Results
    growing crop of tools and best practices for automatically optimizing and increasing promotion of tweets, Facebook shares and blog posts is promising exactly that. Currently only available for Twitter, but Facebook integration is being tested and should be available for everyone very soon. Email signature, business card, etc.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 14, 2010
    [Business, Facebook] Social Interaction Designers are gunning for your website
    confluence of changes in social media has created new ways websites can be used to encourage and leverage social interactions to accomplish business goals. Like Facebook, Twitter opened up its system by providing an API for developers to access. The Twitter API was far more open than Facebook’s.  Facebook Plugs In.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 14, 2010
    [Business, Facebook] Social Interaction Designers are gunning for your website
    confluence of changes in social media has created new ways websites can be used to encourage and leverage social interactions to accomplish business goals. Like Facebook, Twitter opened up its system by providing an API for developers to access. The Twitter API was far more open than Facebook’s.  Facebook Plugs In.
  • NUSPARK  |  SUNDAY, OCTOBER 21, 2012
    [Business, Facebook] Targeting B2B Companies with Online Display and Social Media Advertising
    For this post, I’ll review the opportunity to target actual businesses and company names.  FACEBOOK. Facebook does allow you to do a little of B2B advertising.  Facebook doesn’t ask for job titles in their profile management, so it’s not easy to target specific job functions.  Really. . LINKEDIN. Advertising
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 3, 2015
    [Business, Facebook] Dr. Ed Zuckerberg (Even a Dentist Can Be Likeable)
    It appeared in Dave’s great book likeable social media – How to Delight Your Customers, Create an Irresistable Brand and Be Generally Amazing on Facebook (and other social networks ) was a New York Times and USA Today best seller. Here is the  Sign up page for the upcoming webinar  on How to Grow Your Business in the Digital Age.
  • VIEWPOINT  |  FRIDAY, APRIL 12, 2013
    [Business, Facebook] Good Reads for B2B Marketing - More CMO/CIO Alliance
    Russell Glass of Marketing Profs says branding could be more important in B2B campaigns than in business-to-consumer because of the length of the purchase cycle. LinkedIn Adds Facebook-Style Mentions In Status Updates And Home-Page Comments. 'Online content in the sales and marketing industries is dynamic and constantly changing.
  • FEARLESS COMPETITOR  |  SATURDAY, MAY 25, 2013
    [Business, Facebook] Highlights of this week’s best posts at the Fearless Competitor blog
    Monday’s post at the Fearless Competitor blog was wildly popular and addressed the remarkable number of business leaders who think sales lead generation is like instant coffee. All our past Marketing Made Simple TV shows have been recorded, edited and published, but in this show we broadcast it LIVE on Facebook. Wake up!
  • HUBSPOT  |  THURSDAY, APRIL 29, 2010
    [Business, Facebook] New Research: 5 Twitter Charts For Marketers
    Facebook is dominating Twitter in usage in the United States, but the two social platforms are nearly equal when it comes to awareness. Make sure you monitor conversations about your business and provide compelling content for them to discuss. Which of these charts is most important to your business? Connect with HubSpot
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 29, 2012
    [Business, Facebook] Is Influence The Moneyball of Marketing?
    The sports analogy is often used in business to emphasize goals, strategies, obstacles, personal motivation and teamwork. So if sports has such a strong hold over us, who influences the business of sports? Or more specifically, what influences the business of sports? Top 10 Influencers in The Business of Sports. Dunk it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 22, 2013
    [Business, Facebook] Go short or go home. Can your content plan survive on 6-second videos?
    And I guarantee that you’ll NEVER see a Facebook update or Instagram photo in the search results for obvious reasons. It’s not like Twitter or Facebook where we scroll through our feeds and casually check our @replies, messages and follower count. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Agree? 
  • WORKFACE  |  TUESDAY, JANUARY 3, 2012
    [Business, Facebook] Web 4.0: The Era of Online Customer Engagement
    Don’t get me wrong, for companies of all sizes we’re trying to do more with less, so marketing automation has a role to play in our businesses in order for us to keep up. That is, business is fundamentally about people (employees and customers) and automation doesn’t offer a comparable replacement for human. Web 2.0
  • HUBSPOT  |  WEDNESDAY, MARCH 30, 2011
    [Business, Facebook] 5 Ways to Improve the Timing of Marketing Tactics
    Should I tie my blog posts to my tweets to my Facebook status updates? You should definitely feature your blog posts on both Facebook and Twitter. But be careful with auto-pushing your tweets to Facebook. On Facebook, Dan Zarrella’s research showed , it is much easier to flood the feeds of your friends.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 10, 2012
    [Business, Facebook] 9 Top Twitter Tips You Should Start Using Today!
    In the course of those 3 years, I have interacted with some of the smartest business and marketing people on the planet. If you are interested in business, cats and knitting, then you should find a way to build that in to your tweeting habits. Yesterday was my 3-year twitter anniversary. sent over 18,000 tweets. watched.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 19, 2011
    [Business, Facebook] Cold Calling is Dead. No it isn’t. Cold is dead. Calling is not.
    They expect you to know what is happening in their business. You can research them on their websites, Linkedin, Facebook, Blogs, etc. Our client OneSource did not want to run this, but I have no such restriction on my own blog. Everywhere you turn it seems that people are saying cold calling is dead. We disagree. Way up. Is it dead?
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Business, Facebook] 3 Tips to Reduce the Workload on Social Media
    Twitter | Facebook | LinkedIn | 3 Tips to Reduce the Workload on Social Media by Sofie De Beule - Maximize Social Business. 'Running your social media presence is often very hectic and take up a lot of time. Instead of getting lost in the stream of incoming social media mentions, you are desperately looking … Continue Reading.
  • HUBSPOT  |  WEDNESDAY, AUGUST 7, 2013
    [Business, Facebook] With Social Media Networks Constantly Changing, How Can You Keep Up?
    'Facebook just rolled out changes to its News Feed, along with policy changes that will make it easier for marketers to stay on top of what Facebook is doing with its algorithms. Facebook has made a bunch of announcements this year that rose to the level of being billed as an “event.” It’s the best business platform.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 13, 2015
    [Business, Facebook] 4 Ways to Add More Personality to Your PR & Social Media
    Twitter | Facebook | Google+ | LinkedIn |. Ways to Add More Personality to Your PR & Social Media by Maggie Patterson - Maximize Social Business. 'The days of the stalwart and stoic press release are long gone for PR, and now, more than ever your brand needs to have a clear and distinct personality. Author information.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 21, 2013
    [Business, Facebook] Search: Moving Beyond Your Website in 2013
    There’s considerable opportunity for your business to be found and it may not be your website that’s being shown in search results. Social media has become a huge component of search as Bing delves further into Facebook integration and Google continues pushing Google+. Social integration is happening, particularly for businesses.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Business, Facebook] The line between Media and Brands is blurring fast
    There’s a reason BuzzFeed and its many clones are wildly popular and fill our Facebook feeds. Let’s add to that the ratcheting down of organic brand visibility on Facebook and Twitter. For several years, LinkedIn has been publishing copious amounts of business content daily. 'by Chad Pollitt, {grow} Community Member.
  • B2B MARKETING INSIDER  |  FRIDAY, DECEMBER 5, 2014
    [Business, Facebook] The Best Paragraph On Content Marketing I’ve Read All Year
    Every one (person and business) has a brand. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'This morning I woke up to this wonderful little article from the editors over at Digiday. It’s short and sweet. It’s ok.
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Business, Facebook] Where Nonprofits Spend Their Time With Social Media Marketing [New Data]
    An overwhelming majority of nonprofits list Facebook as their primary social network. 98% of nonprofits are on Facebook. Facebook has almost universal adoption among nonprofits, likely due to its broad reach and low barriers to entry. 80% of nonprofits say Facebook is their primary focus for social media. Michael A.
  • CONVERSIONATION  |  SUNDAY, MAY 22, 2011
    [Business, Facebook] Content Marketing: What Content People Share And Why They Do It
    However, in trying to answering it, one can find a lot of value for his business and “target groups” in this social media and multi-channel marketing age where content plays an increasing role and content marketing is a hot topic. From the user viewpoint this is a valid argument, for businesses and especially SEO it is not.
  • HINGE MARKETING  |  THURSDAY, NOVEMBER 14, 2013
    [Business, Facebook] The Importance of Multimedia in A/E/C
    On Twitter or Facebook? Follow us @hingemarketing and join us on Facebook. Related Stories Management Consultants: Three Considerations to Integrated Marketing Communications How to Get Repeat Business From Your Current Clients 3 SEO Trends to Keep Up With Google
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 21, 2011
    [Business, Facebook] 4 Reasons to Use More Numbers in Your Writing
    We all want our news and information now in bite-size chunks, so we scan headlines on aggregation websites and check for quick status updates on Twitter and Facebook. Which of the following is more likely to win your business? Read on for his thoughts on the power of using numbers in your writing. Numbers get attention. We love lists.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MAY 19, 2010
    [Business, Facebook] Are B2B’s Social Media Fears an Opportunity for Smart Marketers?
    Pick up the phone, drop us an email, ping us on twitter, LinkedIn or facebook - we're ready when you are! whatever's on your mind. ;) About the Author: Jamie is a freelance consultant and copywriter who partners with small businesses, start-ups, and creative professionals to define and market their brands. Well, today is the big day.
  • PAUL GILLIN  |  FRIDAY, JULY 29, 2011
    [Business, Facebook] Awareness E-Book Raises the Bar on Social Measurement
    Now Awareness Networks has contributed some important new thinking to this topic with a free e-book entitled “ The Social Marketing Funnel: Driving Business Value with Social Marketing.&# (Full disclosure: I am quoted in the book but did not contribute meaningfully to the methodology and received no compensation.). Practice SEO.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 15, 2013
    [Business, Facebook] How To Extend B2B Marketing With Better Social Media Measurement Tools
    It’s not that B2B marketers fail to understand the adoption rates of social media platforms and their influence in online behavior, it’s the lack of clarity between time and investment in social media activity for business purposes, with measurable marketing gains, that leads to B2B marketing unease. Facebook. Twitter.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 8, 2013
    [Business, Facebook] 20 B2B Marketing Blogs You Need To Read
    Biznology  - @ Biznology is a multi-author blog where business and technology leaders come together to form a winning digital customer experience. ” Tom Pick’s B2B Marketing Blog  Webbiquity  (@ TomPick ) where Tom is trying to help businesses optimize their web presence. The Best B2B Marketing Blogs. Follow Eric. CMO4Hire.
  • SAVVY B2B MARKETING  |  WEDNESDAY, FEBRUARY 2, 2011
    [Business, Facebook] Savvy Speaks: How Do You Use LinkedIn?
    Recently, we've been looking at how businesses use social media for marketing. The Answers section allows individuals and company representatives to answer questions relevant to their business. don't rely on LinkedIn and instead, as a freelance writer, put most of my efforts into Twitter and Facebook. Stephanie. Jamie. Michele.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Business, Facebook] Content Marketing Is A Strategic Solution To A Strategic Problem
    In order to make content a strategic solution to a serious challenge inside your business, you have to start with defining the problem and then building the business case to solve it. If your business isn’t creating engaging content across ALL stages of the buyer journey, then you are losing ground to your competition.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 20, 2013
    [Business, Facebook] How to Produce 269 (or more) Content Assets From a Single eBook
    Instead of spending your time brainstorming and producing one-off pieces of content with no connection to your business objectives other than filling a spot on the editorial calendar, what if you focused on creating extensive, thorough content assets on topics that interest your target buyers and speak to your brand’s expertise?
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 12, 2015
    [Business, Facebook] Why You Need To Be On Pinterest
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | Why You Need To Be On Pinterest by Jeff Sieh - Maximize Social Business. 'Well, the holidays are over, taxes are rapidly approaching their due date, and all those January 1st social media prediction posts should have run their course.  by Sue Anne Dunlevie. Pinterest
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 11, 2013
    [Business, Facebook] Case study: Fox Sports connects social media to advertiser revenue
    Engaging with your fans or followers through social media dialogue, polls and interactive competitions are quite popular, but they are not easily discoverable or linked to revenue generation – These online competitions are generally run in isolation through a Facebook page, website or other social media platform.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 17, 2014
    [Business, Facebook] WTF Does Kevin Spacey Know About Content Marketing?
    When you see all the content created by all the businesses creating content that people don’t want, it makes you kind of mad. Facebook. Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 27, 2015
    [Business, Facebook] How to Network Successfully on Google Plus. Are You Networking or is it not Working?
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | How to Network Successfully on Google Plus. by Peg Fitzpatrick - Maximize Social Business. 'Networking on social media is a crucial element of success. Enter networking! Peg is a social media strategist, writer, and speaker. Social media is her passion. And her job. Google Plus
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 8, 2014
    [Business, Facebook] Setting Goals for PR and Social Media in 2015
    Twitter | Facebook | Google+ | LinkedIn |. Setting Goals for PR and Social Media in 2015 by Maggie Patterson - Maximize Social Business. 'Another year has come and gone, and you’re very likely in the middle of finalizing plans, budgets and all kinds of things for 2015. Or are you going to add something new to […].
  • KOMARKETING ASSOCIATES  |  FRIDAY, MARCH 15, 2013
    [Business, Facebook] #SMX West 2013: Top Tips, Tools & Takeaways
    To do that, we need to know which pages are most important to the overall business goals. Annalise Kaylor ( @annabelleblue ) gave one of my favorite presentations around Facebook and social and really tried to drive home the point that engagement is not a strategy. There are sessions for everyone and the information is invaluable.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 11, 2012
    [Business, Facebook] Klout scores feed a social media sickness
    “ Social proof ” like Twitter followers, Facebook Likes and Klout scores are exceedingly important on the Internet. Instead of looking at this as simply a tweak in a business model, many people took this as a personal affront, a blast to their very being. Let’s keep focused on business benefits. hit to the ego.
  • INBLURBS  |  WEDNESDAY, DECEMBER 14, 2011
    [Business, Facebook] 5 Ways to get Customers Inbound in 2012 through Mobile Marketing
    People are connected on social networks like Twitter and Facebook, Yelp, Foursquare and other location based services that show them best locations in their area. For a business this means to get engaged on those social networks and services which already are very popular and have mobile apps active. Mobile is on the rise.
  • HUBSPOT  |  MONDAY, MARCH 14, 2011
    [Business, Facebook] 5 Ways You Might Be Failing at Local Marketing
    In preparation for HubSpot’s webinar on local marketing tactics and trends , we identified a few traps businesses can easily fall into. Long-tail keywords are specific phrases describing your business, such as “bakery Cambridge MA” or “spa deals in Boston.” Haven’t Built Your Facebook Page.
  • MARKETING INTERACTIONS  |  WEDNESDAY, AUGUST 15, 2012
    [Business, Facebook] Bullocks to B2B Marketing Buzzword: Relevance
    Hint: is the topic related to helping them solve a problem keeping them from achieving a critical business objective?). Think infographic, Facebook pages, videos, etc.) But when asked “Why” they need it, their answers speak more to shiny object syndrome than valid business reasoning. Be Relevant! Just saying…. test).
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 27, 2013
    [Business, Facebook] How To Create Epic Content Marketing
    Some businesses think storytelling is about explaining what you sell or telling people what you do. While we, as content consumers, are having fun creating and consuming all of this content that moves around the world in milliseconds, marketers and businesses are struggling. 'Stories are nothing new. At a minimum, try to be helpful.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2011
    [Business, Facebook] Answers to 31 Social Media Questions You're Too Shy to Ask
    Where do I go to create a Google+ business page? Google+ Profile is for people, while a Google+ Page is for an entity (like your business!). Can all business pages participate in a Google+ Hangout, and is there an attendee limit? Answers to Your Facebook Questions. What's the pricing structure for paid Facebook Ads?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 4, 2012
    [Business, Facebook] Upgrade your lame agency website into your social media brand HQ
    At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. Well, in a practical sense, your online home is your web site — maybe your blog; more philosophically, your home is your business and yourself. Why Small Business’s Need Drupal More than Any Other CMS? What is home?
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 6, 2014
    [Business, Facebook] Pay attention to me: do gimmicks really work in digital marketing?
    Creativity in marketing is often the thing that sets businesses apart. While breaking away from traditional advertising pursuits is certainly necessary for business success, marketers should be wary of promotional equivalents to “look at me” signs. She specializes on the topic of small business tips and resources. Contests.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 18, 2013
    [Business, Facebook] What Web Analytics Don’t Tell You
    Analytics will tell us the percentage of the people coming from Facebook or LinkedIn, but marketers want to use that knowledge to present buyers coming from specific channels tailored-made messaging. What Web Analytics Don’t Tell You is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 19, 2011
    [Business, Facebook] Best Web Presence Optimization Guides and Tips of 2010
    Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. and how to leverage Flickr through blogs, articles, Facebook and other tools. Whatever.
  • TOMORROW PEOPLE  |  FRIDAY, APRIL 12, 2013
    [Business, Facebook] Social Media Marketing Tools For B2B Marketers
    'For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. It’s easy to find out how many Twitter followers or Facebook fans you have – but when you can just buy 1,000 followers for 30 bucks does this really mean anything? This is the problem that we set out to solve in mid 2011.
  • BIZNOLOGY  |  FRIDAY, APRIL 19, 2013
    [Business, Facebook] Social Media and Content Marketing
    When people hear that phrase, most immediately think of the “what I had for breakfast, aren’t my kids great, isn’t my life fabulous” world of Facebook. It doesn’t change the fact that social media can be – and is – a great business tool, both for B2B and B2C organizations. 'Photo credit: Fora do Eixo.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Business, Facebook] Digital Marketing – What Are The Top Goals And Challenges?
    The second biggest challenge was “executing consistent digital campaigns that drive business outcomes.” The main challenge cited by their study of marketing leaders showed that tying marketing results to the larger business was a top priority. So personalization is relevant across the buyer journey, not just after the sale.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 23, 2012
    [Business, Facebook] 10% of Social Media Reviews Will Be Fake by 2014, and Other Marketing Stories of the Week
    As reported by Mashable, increasingly, businesses buy forged and unmerited five-star reviews to stay on customers’ radars. Or, just watch it right here: Facebook Starts Letting You View and Delete Your Facebook Search History, From TechCrunch. If you think about it, Facebook is really one giant search engine. Aw, too bad.
  • HUBSPOT  |  FRIDAY, OCTOBER 12, 2012
    [Business, Facebook] 7 Targeted Social Networks Niche Marketers Should Try
    You're probably always hearing about the most popular, mainstream social networks -- Facebook , Twitter , LinkedIn , Google+ -- and how you can use them for business. When appropriate, sprinkle in links to some of your educational lead-gen content such as ebooks and webinars to capture Quora users as business leads. 1) Quora.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Business, Facebook] A Year in Review: The Biggest Social Media Updates of 2013
    Yes, we''ve got big stories -- remember when Facebook tried to buy Snapchat for $3 billion ? -- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most. The 3 Most Important Facebook Updates of 2013. 1) Facebook introduced social search with Graph Search. Ebooks?
  • LEADER NETWORKS  |  MONDAY, FEBRUARY 27, 2012
    [Business, Facebook] How Do You Measure Member Engagement?
    Member engagement is a popular term these days, applied to everything from customer loyalty programs to Facebook games to political campaigns. As a researcher by training and inclination, I’m taking a closer look at “engagement,” what it means and how it applies to our online social business activities. m skeptical. en·gage ?
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 7, 2013
    [Business, Facebook] Email is Still King: Why Social Media Lags Behind for Marketing
    There’s been a great obsession in businesses to acquire customer intelligence , and this is why we see those big numbers in digital media spending. This type of marketing is more effective at engaging the customer and making your business more attractive to them. We hope you enjoy it. __. Emails Are More Likely to Convert Sales.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 22, 2013
    [Business, Facebook] 8 Ways To Use Vine To Engage With Video
    Video content also can be shared via Twitter and Facebook. Ways To Use Vine To Engage With Video is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. You’ve probably heard of Vine by now. The value in Vine is that it offers a solution to an otherwise under served issue. We did!
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Business, Facebook] Digital Marketing’s Massive Measurement Lies
    According to Wordstream, the #1 and #2 keywords based on search volume are facebook and youtube. The top 25 includes google, hotmail, facebook login, yahoo, ebay, yahoo mail, craigslist, aol, gmail, and amazon. For marketers that want to earn the trust of the CEO and the business, put aside attribution. Yikes! Branded search.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 23, 2012
    [Business, Facebook] I’m 25 And I’m Offended!
    Just a couple weeks ago I posted a call to action to help a company reach their 1,000 th Facebook like and within minutes they were well over 1,000. m willing to bet that those who are involved in social media for their business go home and use social media for their personal use. have a tumblr/facebook/pinterest/twitter/etc.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2011
    [Business, Facebook] 10 Sloppy Social Media Mistakes to Fix NOW
    When someone sees an abandoned social media business account, it basically just looks like that company doesn't have its $%*! If you're going to have an account on sites like Facebook, LinkedIn, Twitter, and Google+, put the effort into keeping it engaging and regularly updated with content. 10 Sloppy Social Media Mistakes. together.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 13, 2011
    [Business, Facebook] The Death of Internet Marketing and the Rise of Social SEO
    2004 – Facebook. But the way products and services are sold online by non-e-commerce businesses has changed. 15 years ago businesses were told they needed a website. 10 years ago businesses were told they needed to use SEO. years ago businesses were told they needed to blog. Now is the time of social SEO.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, OCTOBER 15, 2014
    [Business, Facebook] Life Enrichment: Friends
    Now with our Facebook page we can stay in touch and continue the relationships we started to build– oh many years ago. for First Time Sales Managers , Ken provides Keynotes, consulting services and products designed to improve business performance. 'Life Enrichment: Friends. There was a common bond. The girls. Keynote Programs
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 10, 2014
    [Business, Facebook] How to Handle a Crisis on Social Media
    'At some point, every small business may have to deal with a public relations crisis. ” Zatzkin acts as a consultant for small businesses in need of social media assistance, including in times of crisis. Here’s a look at a few universal crisis management tips that Zatzkin says can work for every small business.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 16, 2013
    [Business, Facebook] Don’t Be a Data Creep: Use Data to Add Value
    First, while searching for barstools, I visited this page on the Crate&Barrel website: Next, I was distracted by Facebook, and navigated away from the site. Crate&Barrel, however, used retargeting ads on Facebook to remind me about my potential purchase:  . Facebook Lookalike and Custom Audiences. Retargeting Ads.
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 16, 2010
    [Business, Facebook] Winning With Customers – B2B Playbook Review
    Published studies measure customer engagement, customer loyalty, and customer retention, and the resultant lift on your business.    Gallup studies, for example, “…reveal that customers who are fully engaged represent an average 23% premium in terms of share of wallet, profitability, and relationship growth than the average customer.” 
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Business, Facebook] 6 Ways to Make Social Measurable
    Through the numerous first- and second-degree connections social networking has made visible, businesses can leverage peer-to-peer influencing to create and maintain valuable relationships. Notice that on the right, you can “like” the page on Facebook, tweet it on Twitter, or “Share” it on LinkedIn. Campaign Visits. Interactions.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 21, 2014
    [Business, Facebook] What NOT Having Lunch with Ellen DeGeneres Taught Me About Social Media
    love Facebook. Whether it’s on the Marketo Twitter channel or on our Facebook page , we do our best to engage/reply to those who engage with us. In fact, we’ve found that overall, Facebook is our biggest social media channel for lead generation. Not a Facebook comment. 'Author: DJ Waldow I love social media. love Twitter.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 20, 2013
    [Business, Facebook] Does Your Organization Need A Chief Content Officer? [Video]
    In a recent panel discussion at the Business Marketing Association’s (BMA) Blaze conference, I joined three amazing content marketing professionals to discuss whether your organization needs a Chief Content Officer – someone in charge of your content resources. Here is a very brief summary of the major points. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 11, 2010
    [Business, Facebook] Why your company may not need social media
    One of the myths we recently discussed on {grow} was the claim that every business needs to use social media in its marketing strategy. Panera has built its successful business by establishing clean, bright stores that serve as community meeting places. Putting this to use for your business. Share this on Facebook.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 21, 2013
    [Business, Facebook] Marketing And The Internet Of Things
    The question for me is how big will this impact be on our businesses? do not believe it will impact only consumer-based businesses as logistics, partner ecosystems, sales relationships – all can be improved with better insights and connectivity. have already predicted that in the future social business, the  marketing nerds will win.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 17, 2013
    [Business, Facebook] Lattice Engines Automates All Steps in Prospect Discovery
    'There’s nothing new about using public information to identify business opportunities: it’s why lawyers chase ambulances and bankers phone lottery winners. businesses, checking daily for changes. The company also monitors Twitter, Facebook company pages, Quora, and LinkedIn profiles of people within each sales person’s network.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 6, 2014
    [Business, Facebook] How To Break Through The Noise With The 3 Vs Of Content Marketing
    Despite the fact that every business is producing content, too few brands have a documented strategy. Once a business has documented their content marketing goals, success comes down to things like the volume of posts, the variety of the content and the value it provides your audience. Volume. Variety. Value. Videos on YouTube.
  • EMARKETING STRATEGIST  |  TUESDAY, JUNE 22, 2010
    [Business, Facebook] How to Use HARO for Publicity & More! (Part I)
    An experienced PR firm will cost you thousands of dollars a month which is a higher entry point than most small businesses can afford. Helpareporter.com is a publicity resource every small business can use. HARO was started as a Facebook Group by PR guru Peter Shankman in November, 2007. Business and Finance. More lists.
  • VIEWPOINT  |  TUESDAY, MARCH 22, 2011
    [Business, Facebook] B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?
    an independent research and publishing firm focused on customer-centric business management, and Founder/Editor-in-Chief of CustomerThink.com , the world's largest community dedicated to customer-centric business. To most of the vendors that I engaged with, I was just another not-very-valuable small business buyer. Improved?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 29, 2014
    [Business, Facebook] Google Pants and 10 Hilarious Highlights from The Marketing Companion
    The post Google Pants and 10 Hilarious Highlights from The Marketing Companion appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. How Facebook changes our behavior Connecting personal branding, your online network, and business value Mobility, mobile commerce, and the worst apps in the world.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Business, Facebook] A Beginner's Guide to Retargeting Campaigns
    'We''d all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. However, since the goal is to make prospects aware of your business, impressions and engagement are acceptable metrics to track. How to Set up a Retargeting Conversion Campaign on Facebook.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Business, Facebook] 5 Pointless Marketing Metrics You Can Stop Tracking Today
    2) Facebook Likes. Like on Facebook can be exciting. But just because someone Likes your post doesn''t mean they''re actually clicking through to your website -- which, you know, is a top reason why you''re on Facebook in the first place. We blog to rank for keywords that are important to our business in search engines.
  • HUBSPOT  |  SUNDAY, AUGUST 11, 2013
    [Business, Facebook] Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories
    There was a ton of stuff that happened in the news this week -- it seemed like Facebook, Twitter, and Google rolled out a bagillion features, and I was struggling to keep up with it all amidst my other marketing duties. Facebook Announces News Feed Changes, Gets More Transparent With Businesses (via HubSpot ). Let''s get to it!
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 23, 2011
    [Business, Facebook] B2B Marketing Trends I’m Thankful for
    Social media sites like Facebook, LinkedIn, Twitter, YouTube and Google Plus have indeed grown and allowed the average citizen platforms from which to voice their preferences. The cost of marketing has come down, providing more of an opportunity for small businesses to prevail over larger ones and reducing barriers for start-ups.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 20, 2010
    [Business, Facebook] Tips for using online video to engage prospective buyers
    As a result, online video is an important channel for business to business marketing. Twitter, Facebook, Linkedin, Delicious, Digg, StumbleUpon, Reddit, etc. With more and more having high-speed internet connection, video is huge and growing more popular all the time. But we want to make sure you do it the right way.
  • VIDYARD  |  THURSDAY, DECEMBER 11, 2014
    [Business, Facebook] How to Use Video Content to Drive and Support Other Content Marketing Activities
    These stories usually involve relatable characters who discover important life or business lessons through a rigorous learning process. Content marketing is all about breaking down business silos—but even within content marketing teams, barriers can exist. For content marketers, video content has long been a format yet to be conquered.
  • BIZNOLOGY  |  MONDAY, DECEMBER 17, 2012
    [Business, Facebook] 6 case studies show Big Data is helping decision making
    Consider these facts: 91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA ). Tax preparation is a highly seasonal business. If you’d like to know more about the impact of Big Data, here are 38 big facts on Big Data every business leader should know.
  • MARKETING ACTION  |  MONDAY, OCTOBER 14, 2013
    [Business, Facebook] B2B Social Marketing: ALL Decision-Makers Use Social for Work
    'According to Forrester Research ’s B2B Social Technographics® numbers, fully 100 percent of business decision-makers use social media for work purposes. 98% of business decision-makers are Spectators (they read blogs, watch videos, or listen to podcasts). all in the context of their business activities. What’s the takeaway?
  • PAUL GILLIN  |  THURSDAY, OCTOBER 11, 2012
    [Business, Facebook] 15 Tips for Getting the Most From LinkedIn Groups
    For example, instead of saying, “This webinar on the benefits of platform as a service has particular relevance to business partners,” try “This webinar on the benefits of platform as a service looks interesting. The language we use on Twitter doesn’t fit well in the more generous confines of a LinkedIn or Facebook post. link].
  • HUBSPOT  |  THURSDAY, MARCH 3, 2011
    [Business, Facebook] 7 Missed Social Media Lead Generation Opportunities
    If your social media marketing efforts aren’t driving revenue for your businesses, it is time to evaluate your strategies and tactics. No Blog CTA - Business blogs are great, because they are a social media asset that a company owns and completely controls. You can add an offer and landing page as part of your Facebook page.
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Business, Facebook] The Ultimate Glossary: 120 Social Media Marketing Terms Explained
    Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. We're talking Facebook friends. link] ).
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 22, 2013
    [Business, Facebook] Is Your Social Media Strategy Dynamic?
    According to Forrester’s newest B2B Social Technographics ® numbers, fully 100% of business decision-makers use social media for work purposes. 98% of business decision-makers are Spectators (they read blogs, watch videos, or listen to podcasts). For Facebook and Google+, the 45–54 year age bracket is the fastest growing demographic.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 18, 2013
    [Business, Facebook] Marketing Transformation: 3 Leadership Skills You Need To Succeed
    In response to these rapid changes in the way everyone on the planet gets and processes information, governments, businesses and individuals are all facing the challenges of adapting to continuous change. Because business innovation cycles have sped up. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 2, 2013
    [Business, Facebook] How to turn employees into a beacon for your brand
    Businesses of every size are overlooking one of the most powerful weapons at their disposal — their employees — and it took a big photo at a coffee shop to drive this lesson home to me. Businesses spend millions on store fit-out and decor, all carefully planned to communicate something important. The first one didn’t know.
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