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  • SAZBEAN  |  FRIDAY, SEPTEMBER 9, 2011
    [Business, Facebook] How Social Media Overtook Legacy Media
    How the Switch to New Media Impacted Business. Nowhere is the transformation from Legacy Media to New Media more apparent than in the business card. Wright, an attorney from Wapello, Iowa had a set of business cards made to advertise his services. And what a microcosm of the evolution of business and business cards.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 24, 2013
    [Business, Facebook] The 3 Goals For Your Content Marketing
    The only reason to execute a content marketing program is to drive business outcomes. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. What are the goals for your content marketing efforts? The answer may not always be simple. Reach.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 18, 2012
    [Business, Facebook] Merging Social and Mobile to Maximize Your Reach
    Of course, the obvious example is Facebook, which continues to struggle to convince users it can be profitable in the mobile landscape by rolling out major purchases and initiatives seemingly every day. Building an optimized site is not only crucial for keeping customers satisfied, it is crucial in keeping your social media channels busy.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 4, 2011
    [Business, Facebook] 5 Foundational Marketing Books You Need to Read
    When Collins describes concepts such as the Big Hairy Audacious Goal, the Fox and the Hedgehound, and the Flywheel, it still sends a shiver through my brain and causes me to question what I am doing right (and wrong) in business. Stop checking your Facebook Newsfeed every ten minutes and pick up a copy of Fast Company instead. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 9, 2013
    [Business, Facebook] 40 million people can’t be wrong — The secrets of viral
    Facebook is different from Twitter, which is different from Instagram, which is different from Google+. Twitter posts have a half-life of one hour; Facebook about a day; Pinterest about one week. By Kerry Gorgone, {grow} Contributing Columnist. Here are some key points from his presentation. Takeaways from @ peretti and #powershift.
  • HUBSPOT  |  SUNDAY, JUNE 30, 2013
    [Business, Facebook] Twitter Testing Automatic In-Stream Image Previews on Twitter.com, and Other Marketing Stories of the Week
    Companies like Facebook, LinkedIn, Twitter, and Microsoft have all made some great new additions to their features to improve the social experience for their users. Facebook to Review Which Pages and Groups Can Show Ads After Complaints About Inappropriate Content, The Next Web. Marketers everywhere, rejoice! Download the ebook today!
  • HUBSPOT  |  THURSDAY, NOVEMBER 24, 2011
    [Business, Facebook] The Top 12 Marketing News Updates You Should Be Thankful For
    Why We're Thankful for Facebook. Facebook Launches Revamped Insights Tool for Business Pages. Finally, Facebook launched a revamped Insights tool that comes fully loaded with metrics that are truly insightful (hence the name) and can help you super-charge your Facebook marketing. instead of business pages.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 9, 2015
    [Business, Facebook] Top Tools to Create Stunning Social Media Graphics
    Would you like to connect consumers to your business through visual marketing? Rebekah’s goal is to provide insight and inspiration to business owners and entrepreneurs, enabling them to build a powerful online presence that includes the strategic use of social media marketing. Are you using graphics in your social media posts?
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2011
    [Business, Facebook] 10 Sloppy Social Media Mistakes to Fix NOW
    When someone sees an abandoned social media business account, it basically just looks like that company doesn't have its $%*! If you're going to have an account on sites like Facebook, LinkedIn, Twitter, and Google+, put the effort into keeping it engaging and regularly updated with content. 10 Sloppy Social Media Mistakes. together.
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Business, Facebook] 20 Stats Every Global Social Media Marketer Should Know
    Source: Kampanje ) Tweet This Stat! 8) In Russia, however, you might target early adopters with Facebook, who also tend to be young, global-minded, and have money. Users who use social media a lot tend to be on Facebook, while light users tend to be on YouTube. Source: Business 2 Community ) Tweet This Stat! Nobody knows how.".
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 29, 2012
    [Business, Facebook] Is Influence The Moneyball of Marketing?
    The sports analogy is often used in business to emphasize goals, strategies, obstacles, personal motivation and teamwork. So if sports has such a strong hold over us, who influences the business of sports?  Do we even understand the power of influence? Or more specifically, what influences the business of sports? Score a goal.
  • B2B IDEAS @ WORK  |  TUESDAY, MAY 12, 2015
    [Business, Facebook] Social Media Minute: The Oconee County Sheriff's Office
    But with the rise in social media has come some realizations: social media isn't a worthwhile investment for every business, in fact it's hard to even measure how effective social media is. One day she told me I had to check out the Oconee County Sheriff's Office's Facebook page.
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 27, 2013
    [Business, Facebook] Webinar Recap: Top 5 Online Lead Generation Techniques
    Check out the video above where Lee Frederiksen, Managing Partner, reviews the key items you need to know for each online lead generation technique in order to drive leads and grow your business. On Twitter or Facebook? Follow us @hingemarketing and join us on Facebook. Download the slides and view the full presentation.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Business, Facebook] 8 Elements to Successfully Scaling Your Global Social Media Strategy
    For instance, Intel had a central Facebook page in English, but limited International presence on the social networking hub. Elements to Successfully Scaling Your Global Social Media Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Facebook. Get Organized. Be an Enabler.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 2, 2015
    [Business, Facebook] Who Will Be the King of the Social Video Mountain?
    Twitter | Facebook | LinkedIn | Who Will Be the King of the Social Video Mountain? by Jayson Duncan - Maximize Social Business. When I was a kid growing up on the East Coast, it wasn’t unusual for the snow banks on the school playground to be 8-12 feet high. He has created videos for Fortune 50 companies. Video
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 6, 2014
    [Business, Facebook] Social Media Automation? Here’s a rational plan!
    Many small and medium-sized businesses are now catering to a global audience. Even including an individual Etsy seller, these businesses are looking to create a global conversation about their products. Zapier and IFTTT both offer the option to automatically share blog posts from an RSS feed to Twitter, Facebook and others.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 11, 2011
    [Business, Facebook] 5 Ways to Get More LinkedIn Company Followers
    It could be the 10 top Groups in your industry or a how-to article about growing your business using LinkedIn. 2. Email is still the preferred communication medium for most businesses, so don’t miss the opportunity to include a link to your LinkedIn company page at the end of each message. Post it on Facebook too.
  • CONVERSIONATION  |  THURSDAY, JULY 21, 2011
    [Business, Facebook] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
    Many businesses underestimate that. In many other businesses, sales reps continue to play a very important role from the early buying process stage onward and are involved, as consultants, in lead generation and even setting cross-divisional marketing and communication priorities. Of course, it’s not the only division in most cases.
  • HUBSPOT  |  SUNDAY, FEBRUARY 17, 2013
    [Business, Facebook] Twitter to Launch New Ad API, and Other Marketing Stories of the Week
    Facebook Prepares to Amp Up Its Ad War With Google With Atlas, From CNET. The social networking giant, Facebook, is expected to purchase an extensive ad-serving technology known as Atlas, from Microsoft. Facebook already owns an enormous amount of user data about who we are, who we know, and what we like. Image credit: jbcurio
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 26, 2012
    [Business, Facebook] The Most Important Words In Social Media
    And whether you use Twitter, Facebook, Pinterest, Linkedin, Tumblr,  or any of the social tools available, remember that you are connecting with people, not avatars. It is especially important for personal  social media success and it may be just as important to build gratitude into your business. ”  ~  William Shakespeare.
  • WEBBIQUITY  |  THURSDAY, JUNE 30, 2011
    [Business, Facebook] Enterprise Social Media and Personal Branding
    Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate&# brand. If anything, personal branding for key public- and customer-facing individuals is even more important in big businesses than in small firms or one-person shops. Oh yeah.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JUNE 29, 2010
    [Business, Facebook] 5 technology trends every software marketer needs to know about
    This is not a “back in my day” rant, it’s just the nature of the business. Note for Marketers: Brainstorm on how your business model might be attacked by a new entrant, with very low costs, selling $0.99 You don’t build products, write code, design architectures, or fix bugs. Software, in many ways, works like Lego.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 23, 2010
    [Business, Facebook] Going Mobile with B2B Marketing
    Note: Avaya sells mobile solutions to businesses so I feel its my role to live by example and demonstrate to our potential clients how this might work. Share this on Facebook. As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. Tweet This! Share this on Linkedin.
  • SMALL MANUFACTURER BLOG  |  SUNDAY, AUGUST 14, 2011
    [Business, Facebook] Take the Grunt Work Out of Monitoring Social Media with mBlast
    My only quibble with My mPACT is that it uses your personal Facebook profile versus your Facebook Page. purposely keep my personal FB profile locked down and super private and thus don’t post business-related stuff to it. You met these people at trade shows or they’d come to your facility if they were in the area.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 5, 2015
    [Business, Facebook] You’re Invited: 6 Components to a Successful Event Email
    If you’re throwing a physical event and your venue is stellar (even if it’s your own business location), be sure to tout why people would want to visit the venue as well. If you’re giving people a glimpse behind the scenes of your own business, inquiring minds will be intrigued. 4. Events and emails go hand in hand.
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 13, 2011
    [Business, Facebook] Marketing’s Perfect Storm: Copywriting, Optimization & Technology
    The more compelling content you have online that people can relate to and share with others, the more chance your business has of getting found online. There’s a perfect storm brewing in successful marketing campaigns these days, and there are three key components: great copywriting, optimization, and use of technology.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 8, 2014
    [Business, Facebook] Setting Goals for PR and Social Media in 2015
    Twitter | Facebook | Google+ | LinkedIn |. Setting Goals for PR and Social Media in 2015 by Maggie Patterson - Maximize Social Business. Another year has come and gone, and you’re very likely in the middle of finalizing plans, budgets and all kinds of things for 2015. Or are you going to add something new to […]. Media Relation
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 3, 2013
    [Business, Facebook] A Look at the Future of Social Marketing Automation
    Think about the countless brands out there (maybe you work for one of them) that respond to thousands of customer service requests and complaints on Twitter and Facebook every day. Look at the Future of Social Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Enjoy!”.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, AUGUST 17, 2010
    [Business, Facebook] Text “WhoCares?” to 66863
    It helps to look at three main differences. 1) Devices: your average executive or manager in a business does not use the same devices as a person in Generation Y. When a business buyer is compelled to enter a short code, it is often to receive an interesting and valuable piece of content. Is Text Messaging Relevant for B2B Marketers?
  • SYNECORE  |  MONDAY, JANUARY 20, 2014
    [Business, Facebook] Free and Paid Ways to Promote Your Blog
    You return to the office the next morning to find your epic blog has but one share on Facebook and two tweets. Facebook, Twitter, LinkedIn, Google+, etc.) on the “framework” of your blog as well as at the top of bottom of each article. Here at SyneCore, we love posting our content on Social Media Today and Business 2 Community.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 13, 2010
    [Business, Facebook] Email Marketing Experts Expose All (Well, Great Tips Anyway)
    This is great for the franchised businesses!  Connect with Wendy on  LinkedIn ,  Facebook or  Twitter. Share this on Facebook. Wendy Boyce. What a great piece for DMNews to include. DMNews 2010 Essential Guide to Email Marketing. Use the proper mix of graphics and text that will engage your audience.  Resources: DMNews Online.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 26, 2011
    [Business, Facebook] 5 Ways Social Media Can Drive Revenue
    More people are finding content through social networks like LinkedIn, Twitter and Facebook. Ways Social Media Can Drive Revenue is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing.
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 9, 2010
    [Business, Facebook] 4 Time-Saving Tips for Social Media Marketing
    This is a good question because many of my readers are busy professionals running a business who don’t have a lot of time. The big danger of sites like Twitter, Facebook and LinkedIn is that they can suck you in and spit you out hours later. Related posts: Why Use Twitter, Facebook & LinkedIn for Content Marketing?
  • FATHOM  |  WEDNESDAY, JULY 9, 2014
    [Business, Facebook] Why You Should Wait to Add Social Media Elements to Your Manufacturing Website
    Digital marketers love telling businesses across a wide spectrum of verticals that they need to become engaged on social media channels like Facebook, Twitter and Pinterest. Having a polished, comprehensive digital presence that allows you to showcase products and services to potential customers is a good thing, obviously.
  • LOOPFUSE  |  MONDAY, DECEMBER 30, 2013
    [Business, Facebook] Cleaning up marketing data and how to write a marketing plan top the list of most popular posts for 2013
    Marketing Plan for Any Business. You can follow LoopFuse on Twitter  here or join us on our Facebook fan page  here. Lots of interest in how to clean up marketing data using MS Excel!  Guess that means data hygiene continues to be high on the list of marketing to dos. Being a great CMO. Wishing everyone a happy and prosperous 2014!
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 29, 2014
    [Business, Facebook] Marketing Opportunities on Douban
    Feel free to contact him about social media marketing in China and other business related to the Chinese Markets. Twitter | Facebook | LinkedIn | Marketing Opportunities on Douban by Miguel Roberg - Maximize Social Business. Due to China’s enormous internet population many niche sites have been created.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 1, 2014
    [Business, Facebook] What Makes Video More Social Than Other Content?
    Twitter | Facebook | LinkedIn | What Makes Video More Social Than Other Content? by Jayson Duncan - Maximize Social Business. With so many voices fighting for our attention, content has become common.  Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. Video
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 18, 2014
    [Business, Facebook] 2015 : The Influencer Marketing in the Digital Age
    Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | 2015 : The Influencer Marketing in the Digital Age by Raymond Morin - Maximize Social Business. The accelerating way of change to the new social science of marketing In recent years, the concept of influence in social media marketing has evolved very quickly.
  • SAZBEAN  |  SATURDAY, FEBRUARY 25, 2012
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of February 25, 2012
    The Four Starring Roles Every Business Project Needs (Marketing Profs). Is Your Business Strategy 2012-Ready? The Quick and Dirty Guide to Tumblr for Small Business (Mashable!). 10 Social Media Tips for Bloggers (Mashable!). 9 Hot Tips for Small Business Marketing on Facebook (Mashable!). Take the Test.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Business, Facebook] 5 Steps to Build a Community of Engaging Fans through Social Media
    Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. This is a sponsored post written by me on behalf of Full Tilt. All opinions are 100% mine. Social Media Community Building
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 28, 2014
    [Business, Facebook] Analytics and Sleuthing Tools for reddit
    Between Google Analytics, Moz tools, Ahrefs, Facebook, StumbleUpon, reddit, and Twitter advertisement tracking, I get my fill. Jesse Aaron | Twitter | Google+ | Analytics and Sleuthing Tools for reddit by Jesse Aaron - Maximize Social Business. A lot of my friends in the marketing world are, like me, pretty big data nerds. Reddit
  • PAUL GILLIN  |  FRIDAY, JULY 29, 2011
    [Business, Facebook] Awareness E-Book Raises the Bar on Social Measurement
    Now Awareness Networks has contributed some important new thinking to this topic with a free e-book entitled “ The Social Marketing Funnel: Driving Business Value with Social Marketing.&# (Full disclosure: I am quoted in the book but did not contribute meaningfully to the methodology and received no compensation.). Practice SEO.
  • BIZNOLOGY  |  MONDAY, JULY 9, 2012
    [Business, Facebook] Every Digital Marketer’s Most Valuable Asset: The Extended Network
    All of your employees have networks and many of them actively engage in social networks – Facebook, Twitter, Pinterest, and LinkedIn. In particular, LinkedIn – the “professional” social network – offers an unprecedented opportunity for businesses to find and nurture new clients. Business is Personal. Referrals Mean Business.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 22, 2014
    [Business, Facebook] 9 Tools to Help Fix the Customer Experience Gap
    When he’s not helping business-makers navigate through complex marketing challenges, Joseph enjoys reading, working out and traveling just about anywhere…anywhere you can get a digital signal, that is. My wife and I decided it was time to replace our washer and dryer. Customer Experience Marketing
  • SAZBEAN  |  SATURDAY, MARCH 30, 2013
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of March 30, 2013
    News & Notes
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 24, 2014
    [Business, Facebook] 2015 Customer Experience Trends and Tips
    When he’s not helping business-makers navigate through complex marketing challenges, Joseph enjoys reading, working out and traveling just about anywhere…anywhere you can get a digital signal, that is. Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | 2015 Customer Experience Trends and Tips by Joe Ruiz - Maximize Social Business.
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 9, 2010
    [Business, Facebook] Content Marketing to the Male Brain
    79% of men are alienated and barely able to recognize themselves in the ads portraying their gender (Business Week, 2006). The president, RazerGuy, has his own blog, and they have active participation on Facebook. Share this on Facebook. What can we learn from brain science about how to market to men? Men are goal-oriented.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 23, 2012
    [Business, Facebook] 10% of Social Media Reviews Will Be Fake by 2014, and Other Marketing Stories of the Week
    As reported by Mashable, increasingly, businesses buy forged and unmerited five-star reviews to stay on customers’ radars. Or, just watch it right here: Facebook Starts Letting You View and Delete Your Facebook Search History, From TechCrunch. If you think about it, Facebook is really one giant search engine. Aw, too bad.
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 3, 2013
    [Business, Facebook] 5 Tips On Finding Your Next Customer
    According to a May 2012 survey by Constant Contact, over three-quarters of small businesses agree on their primary goal: attracting new customers. Unfortunately, a more troubling statistic shows that many small business owners are missing out  on a vital opportunity. This perception needs to change. It’s cheap. It builds community.
  • HUBSPOT  |  MONDAY, MAY 6, 2013
    [Business, Facebook] The Marketer's Guide to Proper Social Media Etiquette
    If you do want to engage with another company''s hashtag because it''s relevant to your business, be sure to add value rather than send spam tweets. Twitter followers who will take action on your content are much more valuable to your business''s bottom line. Facebook Etiquette. you gotta have some etiquette, man. Etiquette?
  • HUBSPOT  |  WEDNESDAY, MARCH 28, 2012
    [Business, Facebook] 25 Clever Ways to Grow Your Email Marketing List
    Then feature that tab in the Views and Apps section of your new Facebook page design. 8) Run a promotion on a partner or affiliate website to collect email addresses from a fresh source. 9) Collect email addresses at offline events like trade shows , and import them into your database. 14) Promote one of your lead-gen offers on Twitter.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2012
    [Business, Facebook] 8 Ways to Leverage Social Media Beyond Social Networks
    And if you're still on the fence, consider the facts that 41% of B2B companies and 62% of B2C companies that use Facebook have acquired a customer because of it. Use Facebook Social Plugins: Are you aware of all the different social plugins Facebook offers? Ways to Leverage Social Media Beyond Social Networks. 1.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 28, 2010
    [Business, Facebook] Savvy Week in Review - May 28
    What I Learned About Networking When I Asked a Stranger for a Kidney - by @lisapetrilli This compelling story from Lisa Petrilli puts in perspective the importance of asking for help in the business world. Essential SEO Tips for Small Businesses - by @TopRank The world of SEO can feel overwhelming. Enjoy! Mark W.
  • LOOPFUSE  |  THURSDAY, JANUARY 17, 2013
    [Business, Facebook] Marketing Technologies Continue to Advance But the Marketing Playbook Remains the Same
    You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. Marketing is changing both in terms of the technologies available to reach a target audience as well as the expectations that audience has on how they are marketed and sold to. Do you have capacity? Are you easy to find? Want to launch a marketing campaign?
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Business, Facebook] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    In order, they were: Facebook. Retaining first place in both popularity and user shares was Facebook. Facebook’s users are both the most abundant and most engaged when it comes to sharing content, but no other network’s sharing percentage reflects its popularity with users. You can see the breakdown below: Facebook.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 8, 2015
    [Business, Facebook] 5 Ways to Use LinkedIn for B2B Marketing
    While Facebook and Twitter dominate the B2C space, LinkedIn is the site where B2B marketers go to find clients and make connections. It’s the only social networking platform solely focused on business, making it the perfect place to invest in marketing efforts. That way, you’ll showcase your business expertise. 5.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 17, 2014
    [Business, Facebook] How to Build Your Email List [GUIDE]
    If your business involves physical products that are shipped, you can even include an insert in each package with instructions on how to subscribe to your email list. If you’ve got a brick-and-mortar store, set up a fishbowl to collect business cards for special offers available by signing up for your email list. Voila! .
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 8, 2012
    [Business, Facebook] Why you should consider centralizing your search keyword lists
    Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. Thousands participated in related conversations on Twitter, Tumblr, Facebook, and LinkedIn. Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration. Keyword collaboration isn’t just important for digital marketing.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 24, 2015
    [Business, Facebook] What Causes People To Click On Social Media?
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | What Causes People To Click On Social Media? by Wade Harman - Maximize Social Business. The brain is a wondrous piece of work. Have you ever done something without thinking about it? Have you ever said something out loud that you were thinking in your head? Sure you have.
  • SAZBEAN  |  SATURDAY, JANUARY 11, 2014
    [Business, Facebook] Top Internet Marketing Strategy Links for the Week of January 6, 2014
    Get Elastic eCommerce) Google, Car Companies to Bring Android to Cars (CIO) Pebble vs. Google Glass: Why The New May Triumph Over The Radical (ReadWrite) Why your brand should use social listening right now (eConsultancy) How Facebook news feed changes will affect your brand (eConsultancy) WHERE IS MARKETING AND WHERE IS IT HEADED?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 16, 2013
    [Business, Facebook] 9 Mobile Apps Every B2B Marketer Should Try
    Evernote Business. The Evernote Business Library is your collateral arsenal that hosts company documents, projects and team-collected research. 2.  Fusing together the best of all social worlds, the app supports Facebook Chat, GoogleTalk, Skype, MSN, ICQ, AIM, Yahoo! Batista , a freelance writer, editor and content developer. As
  • ENGAGE  |  WEDNESDAY, AUGUST 1, 2012
    [Business, Facebook] Is Your Brand a People Person?
    It’s Not Business, It’s Personal. Yet, we don’t have any friends on Facebook. recent survey from online marketing firm Get Satisfaction and Incyte Group , a market data consultancy, found that only about 12 percent of Facebook users log on to Facebook to interact with brands. What would ya say you do here? Poor Tom.
  • SAVVY B2B MARKETING  |  THURSDAY, DECEMBER 16, 2010
    [Business, Facebook] 4 Secrets of Socially Shareable Content
    You've got yourself a blog, a Twitter account, and even a Facebook page. You understand that none of this works unless you're also down with content marketing, and you work hard to create excellent content so you have something to blog/tweet/Facebook about. Why aren't they shouting it's praises to their friends and business associates?
  • WINDMILL NETWORKING  |  MONDAY, MARCH 23, 2015
    [Business, Facebook] Customer Centricity Slogan or Experience?
    When CMO’s were surveyed, 73% said that customer centricity was critical to their business strategy. When he’s not helping business-makers navigate through complex marketing challenges, Joseph enjoys reading, working out and traveling just about anywhere…anywhere you can get a digital signal, that is. Customer Experience Marketing
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 21, 2011
    [Business, Facebook] 4 Reasons to Use More Numbers in Your Writing
    We all want our news and information now in bite-size chunks, so we scan headlines on aggregation websites and check for quick status updates on Twitter and Facebook. Which of the following is more likely to win your business? Read on for his thoughts on the power of using numbers in your writing. Numbers get attention. We love lists.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 18, 2012
    [Business, Facebook] How to Generate Social Traffic Using StumbleUpon
    Almost 2 years ago, a small website with only 12 million users managed to surpass Facebook, the social media king that had 600 million users at the time, as the number one traffic generating social media network. Rather, StumbleUpon works best when paired with other social networks, such as Facebook or Twitter. So how does this happen?
  • HUBSPOT  |  TUESDAY, DECEMBER 14, 2010
    [Business, Facebook] 9 Reasons Why Your Social Media Strategy Isn’t Working
    Social media is the hottest way businesses are reaching out to potential customers. And there are so many options, from Facebook , to Twitter , to LinkedIn , to YouTube, and the list goes on and on. If this feeling sounds familiar to you, here are some reasons why your social media strategy might not be working for your business. 1.
  • SYNECORE  |  TUESDAY, OCTOBER 28, 2014
    [Business, Facebook] Online Ad Spend: Still Rising, Trending Mobile & Social
    Any persons casting a dubious eye at the meteoric rise of social advertising need look no further than Facebook. In Q2 2014, Facebook''s revenue rose 61% to $2.91 Moving forward, Facebook is projected to control nearly (18%) of the roughly $17.7 They just keep going up and up. over the first six months of 2013. Going Mobile.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 16, 2013
    [Business, Facebook] Slideshare Is The Biggest Opportunity In B2B Content Marketing
    According to Comscore, Slideshare is used by business owners and business executives at a rate 5 times any other social network! The top categories in Slideshare are Business and Technology, followed by Education, Travel and Health. Without hesitation, I answered “ Slideshare.” yes you guessed it). slides.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Business, Facebook] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    They are already familiar with your brand and business, and they probably visit your website to log in to their account, read your blog, and perform other tasks. We discuss below the pros and cons of a few different vendors including AdRoll, Google Remarketing, Facebook, and Twitter. Facebook Retargeting. Custom Segmentation.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 19, 2011
    [Business, Facebook] Cold Calling is Dead. No it isn’t. Cold is dead. Calling is not.
    They expect you to know what is happening in their business. You can research them on their websites, Linkedin, Facebook, Blogs, etc. Our client OneSource did not want to run this, but I have no such restriction on my own blog. Everywhere you turn it seems that people are saying cold calling is dead. We disagree. Way up. Is it dead?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 22, 2013
    [Business, Facebook] The Native Advertising Trend: Hot or Hoax?
    Facebook’s sponsored posts and Buzzfeed’s presented-by stories are oft-cited examples. You can see how fuzzy the lines are getting.  As the amount of native advertising and sponsored content rises, we’ll witness more complex and blurred business relationships between bloggers/publisher and advertisers. Why all the excitement? Trust.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 23, 2014
    [Business, Facebook] Social Media and the History of Aggression
    In recent posts I have elevated the idea of “being human” as a winning business strategy, of approaching your audience with enthusiasm and joy, and of adopting “authentic helpfulness” as the cornerstone of a social media strategy. Yes, it is going to get weird in here today. And so on. Social media and aggression.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 2, 2015
    [Business, Facebook] 4 ‘Royal’ Tips for Using Trending Topics in Your Social Posts
    Some savvy business owners are using this trending topic to promote their business on social media. You don’t need to sell baby gear to make the #RoyalBaby marketing moment work for your business. These businesses make a connection between their brand and the upcoming addition to the royal family. ” 3.
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 12, 2013
    [Business, Facebook] Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read!
    If you’re in business, you already know you have competition and that you need to focus on what you offer that is better or different if you are going to attract a customer’s attention. If this is not appropriate for your business, personalize the post with a quotation or a testimonial from a customer.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 8, 2013
    [Business, Facebook] Beware A New Way Employers and Employees Could Be Liable For Texting On The Job
    Texting, like email, Facebook posts and videos can get employees and employers into trouble.  This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. Featuring Contributions from Global Thinkers.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 22, 2015
    [Business, Facebook] Using reddit for Hiring Talented Employees
    Twitter | Facebook | LinkedIn |. Using reddit for Hiring Talented Employees by Laurianne Laval - Maximize Social Business. You may have heard about reddit at least once in your life. During the 2012 presidential campaign Barack Obama used it to answer questions from any and everyone. Yes, […]. Author information. Laurianne Laval.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 14, 2010
    [Business, Facebook] Social Interaction Designers are gunning for your website
    confluence of changes in social media has created new ways websites can be used to encourage and leverage social interactions to accomplish business goals. Like Facebook, Twitter opened up its system by providing an API for developers to access. Most of the applications built for Facebook ran only inside Facebook or were glued to it.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 9, 2012
    [Business, Facebook] 22 Photos from Eloqua Experience 2012
    Soon, these will appear on our Facebook page, Pinterest and Topliners. 22 Photos from Eloqua Experience 2012 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this There were tears, cheers and plenty of flair. Looking through all the images some patterns emerge.
  • HUBSPOT  |  SUNDAY, OCTOBER 13, 2013
    [Business, Facebook] Pinterest Lead Gen, Sexy Data, Blog SEO, and More in HubSpot Content This Week
    Updates keep popping up left and right for Twitter, Google, Facebook, and the like. You may have mastered the art/science of securing a deluge of leads via Facebook and Twitter. Meet Objective-Based Ad Buys: Facebook''s New Consultative Ad Dashboard. that we''ve covered these past several days. but what about Pinterest? right?
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 3, 2014
    [Business, Facebook] Nonprofit Social Media Without a Content Marketing Strategy Sucks
    Facebook post here. Nonprofit Social Media Without a Content Marketing Strategy Sucks by Claire Axelrad - Maximize Social Business. I still see too many nonprofits muddling through social media without any real sense of direction. random tweet there. And not a whole lot else. Very few have given much thought to, let alone […].
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2012
    [Business, Facebook] 9 Unique Ways to Generate Leads With QR Codes
    If you’re like a lot of people, you may be wondering how to use mobile marketing to generate leads for your business. After you’ve got a mobile website, what mobile tools should you use to attract new customers to your business? How to Put QR Codes to Work for Your Business. But what should you do next? Good luck!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Business, Facebook] 7 Essential Mobile Apps for Marketers
    Enter an email address and get a full profile via LinkedIn and Facebook, scan a business card into your contacts, pull names in from your calendar, and more. Since time is at a premium for busy marketing consultants and strategists, the functionality Xero offers is invaluable. By Kerry Gorgone, {grow} Contributing Columnist.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 21, 2014
    [Business, Facebook] 3 Free Tools to Create an Awesome SlideShare Presentation
    Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | 3 Free Tools to Create an Awesome SlideShare Presentation by Ann Smarty - Maximize Social Business. This time let’s share some tools that will make a presentation creation a breeze! She has 7 years of experience in search and social media marketing. SlideShare
  • HUBSPOT  |  THURSDAY, JULY 19, 2012
    [Business, Facebook] How to Stalk Your Competitors in Social Media (So You Can Crush Them)
    You'll walk away with a quick and simple assessment you can run for your own business, and we'll even show you how to run it using two big brands as an example -- Starbucks and Dunkin' Donuts. Then visit the following social media sites to determine if your competitors have a presence: Facebook. Facebook. And use it well. Yikes.
  • STORIES THAT SELL  |  TUESDAY, JUNE 22, 2010
    [Business, Facebook] 86,552 Views of a Single Case Study
    Listed among its most viewed case studies, the Outback Steakhouse case study describes how the restaurant chain used a Microsoft solution for a Facebook campaign. Allow site visitors to search or browse case studies by industry, product or other categories that might matter to them, such as business need. Make them easy to find!
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 9, 2012
    [Business, Facebook] Savvy Week in Review - March 9
    ” Why Perfection in Business Doesn’t Exist (and What You Should be Focusing on Instead) – by @BrianZimm1 via @OpenViewVenture. The new Facebook Timeline - 5 tweaks every marketer should know by @Ducttape. It makes me want to get out there and get organized! Are there any favorites we missed?
  • BLOG MY CALLS  |  FRIDAY, NOVEMBER 22, 2013
    [Business, Facebook] The Friday Marketing RANT: Why Won't You Share Company Stuff on Your Personal Social Media Pages?
    Research from SEO expert Michael Fleischner shows a similar correlation between Facebook Shares and ranking. First of all, let''s be clear, we''re not talking about sharing 3 blog posts a day on your personal Facebook page. We''re talking about sharing an occasional blog post on Facebook, Google+, and LinkedIn. Sharing matters.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 4, 2012
    [Business, Facebook] When employees go wild on social media
    At each stage of our technological evolution, business leaders have had to adapt and adopt. Businesses are going to have to learn to deal with it, as they always have. A good question from one of my students: During the lecture you touched on the topic of “control” in social media. ”  : ). ” The evolution.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 3, 2014
    [Business, Facebook] 3 Case Studies Profiled at Social Fresh West
    To build your business and enhance your brand, you have to simply listen to and customize to your customer. Nobody knows your business as well as you do. 4. TV Land tried posting a still frame photo from one of their shows each day on Facebook and saw zero or negative engagement. One answer: social listening. Listen carefully.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 4, 2012
    [Business, Facebook] Why marketing doesn’t suck
    Marketing Inspiration. I had started to fall in love with this discipline during college but after I entered the business world, I became increasingly fascinated by how marketers drive their products, businesses, and our economy. Let me tell you why I am so lucky to be in marketing. But this was no whim. wanted to be a marketer. Tweet.
  • SAZBEAN  |  SATURDAY, JULY 21, 2012
    [Business, Facebook] Top Internet strategy, marketing and technology links for the week of July 21, 2012
    Why Analytics Matter to Small Business  (Mashable!). The Experience Effect for Small Business is Full of Big Branding Strategies  (SmallBizTrends). Growing Social Networks for Business: 3 Essential Lessons  (TopRank). Small Business Leaders: How Social Should You Be? Harvard Business Review). SmallBizTrends).
  • BIZNOLOGY  |  FRIDAY, MARCH 22, 2013
    [Business, Facebook] Online and Offline Marketing Combine for Customer Engagement
    You gather ideas and pictures from offline events, and you can come up with any article that is valuable for your target audience and attracts more customers to your business. Nobody would know about what is going on in your company if there wasn’t a blog, a Facebook Fan Page or a Company Twitter. Photo credit: C. G. P.
  • PAUL GILLIN  |  TUESDAY, NOVEMBER 8, 2011
    [Business, Facebook] The Wisdom of ‘We’
    Social media is vital to our business today,” said Micarl Hill, the Mansion’s managing director. rating on TripAdvisor drives so much business that Snider slashed his marketing budget this year. How do you think the recruiting business will be changed by this? My column in BtoB magazine this month. Original here.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 28, 2014
    [Business, Facebook] Sales Prospecting Perspectives Weekly Recap - Week of February 28, 2014
    This week was a busy one for us. This infographic by Introhive is an overview of B2B marketing and social selling , with social media strategies to build brand awareness for your business. Facebook, Google +, and Twitter are just a few of them. Happy Friday, Sales Prospecting Perspectives readers! Let us know what you think!
  • MODERN B2B MARKETING  |  SATURDAY, JUNE 1, 2013
    [Business, Facebook] Not All Content Marketing is Created Equal: Location, Size, and Scope
    Author: Megan Totka As marketers, we hear a lot about content marketing for all sized businesses. When it comes to content marketing, there are three major components to consider: Location: Do you own a brick and mortar business? What if your business is a hybrid of both? Scope: Who’s your business trying to reach?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 7, 2010
    [Business, Facebook] The 20 craziest things you can do on Twitter
    OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Cat tweeting is apparently serious business. Share this on Facebook. But the human race is made up of all kinds of people and some of them have more important things to do. Bloody great idea. doth protest. Tweet This!
  • FEARLESS COMPETITOR  |  MONDAY, MAY 2, 2011
    [Business, Facebook] The “Whom to Consider?” Buying Phase
    In the Whom to Consider phase, as outlined in the superb (and free) white paper, How to Find New Customers , the prospective buyer has made a clear decision to pursue a solution to his or her business problem. He might ask friends or business associates or he may ask on social networks like Linkedin, Twitter or Facebook.
  • LOOPFUSE  |  TUESDAY, JANUARY 22, 2013
    [Business, Facebook] Move Beyond Basic Email Marketing with Prospect Activity Information and Automated Follow Up Emails
    Most businesses at a certain stage of their marketing maturity understand that an email marketing program is an efficient and cost-effective way to communicate with customers and prospects.  You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. We would love you to try out LoopFuse here.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 13, 2012
    [Business, Facebook] Big Data For Marketing: I Want My Real-Time Dashboard
    The businesses that can harvest and take advantage of big data will prosper and win in today’s hyper-competitive, social-driven and mobile-accessed economy. And third, we need to hire the knowledge and expertise required to use these insights to move our business forward. “Data is the new oil.” Is this possible?
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