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A Guide to Marketing Automation

Zoominfo

Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate. Sixty-eight percent of businesses use automation platforms in some way. The ultimate goal? Closing more sales.

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Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

The Point

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% The subject line that generated such success? Well, apparently, they do.

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I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.

Customer Experience Matrix

Certainly systems for Customer Data Integration (CDI) have been around for decades: these include specialized products like Harte-Hanks Trillium and SAS DataFlux , CDI features within general data management suites like Informatica and Pentaho , and integration within cloud-based business intelligence products like GoodData and Birst.

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The Future of Pipeline Marketing: Trends Marketers Need To Watch For

Kabbage

In an effort to understand where marketers are investing and how they are measuring success, Radius has partnered with Bizible, Heinz Marketing, Reachforce, and Uberflip to launch the “ State of Pipeline Marketing Report 2016 ” (SOPM report). The report reveals marketers’ top priorities, strategies, and tactics for the fiscal year.

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A Guide to Marketing Automation

Zoominfo

Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate. Sixty-eight percent of businesses use automation platforms in some way. The ultimate goal? Closing more sales.

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Choosing a Data Provider for your Business-to-Business Product, Part I: Market Landscape

Orb Intelligence

In a relatively short period of time, lead scoring, predictive analytics, and other innovative technologies have permanently transformed the way business-to-business (B2B) marketers and salespeople manage the sales funnel and close more business. A good example are ReachForce and InsideView.

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B2C Marketing: What No One is Talking About 

Adobe Experience Cloud Blog

For the businesses that do, it’s a game changer. Although this might seem like an obvious way of operating, it hasn’t always been as easy as 1-2-3 for businesses to follow this process. Intent Data— Business users web content consumption can be gathered from social listening tools or web aggregators, like Bombora.