Marketing Insider Group

SEPTEMBER 15, 2020

For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. Almost half of B2B buyers have completed an impulse purchase after a stellar experience. 5 Examples of Phygital Marketing . Nope, it’s not a typo. This is a real thing.

Examples 360

Examples Planning Work Management B2B Thought Leadership 360

Stevens & Tate

MAY 3, 2023

This can be a real challenge if you don’t understand the factors that influence consumer purchasing decisions. For example, Angie’s List, Yelp, and Amazon all allow customers to leave feedback on products, services, and overall customer experiences. The journey doesn’t end when someone makes a purchase.

Marketing Funnels 101

Marketing Funnels Purchase Top of Funnel Peer-to-peer 101

Webbiquity

MARCH 8, 2022

Five little-used digital marketing techniques for your business. An example is this study on headlines from Buzzsumo that shows relevant data after analyzing 100 million headlines. Not only does this cause lost profits if you run an ecommerce business, but also drains your customer support team. Publish original studies.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Vision6

JUNE 6, 2023

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. Despite the consent guidelines outlined by ACMA, some businesses still opt to use purchased lists. Examples include a spin the wheel, mystery box, or scratch it.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

Marketing Insider Group

MARCH 28, 2023

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction.

Small Business Marketing 230

Small Business Marketing Work Management Data Hygiene Practices 230

SocialPilot

JANUARY 21, 2024

Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. The most effective CTAs guide your audience through the process of making a purchase.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Sprout Social

OCTOBER 10, 2023

And we’ll cover 10 examples of successful influencer marketing campaigns to inspire your own strategy. Let’s explore some examples of different types of influencer marketing campaigns. These can vary as well, but affiliate marketing programs and sponsored posts are common examples of influencer-led advertising.

Examples 125

Examples Campaigns Advertising Agencies Burn Rate 125

Vision6

APRIL 19, 2023

Enter anniversary emails – a simple yet effective way to show your customers that you value their loyalty and appreciate their business. These emails could include a purchase anniversary email, work anniversary email or birthday email. They are more likely to make repeat purchases and recommend your products or services to others.

Examples 98

Examples Loyalty Template Eye-Tracking 98

Vision Edge Marketing

JANUARY 25, 2022

There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. For example, Computer Science 2 required Computer Science 1; Chemistry 2 required Chemistry 1; Finance required Statistics, and so on. I propose the same is true in business. What does this mean ?

Business 185

Business Peer-to-peer Work Management Acquisitions 185

Webbiquity

APRIL 22, 2021

Many small business owners spend time researching effective marketing tips to help grow their companies and aid with customer conversion. As a business owner, you should establish objectives for what you want to achieve with your marketing strategy. This is why market research and feedback are so important for you as a small business.

Small Business Marketing 285

Small Business Marketing Personalization Marketing & Strategy Marketing Strategy 285

Optinmonster

MARCH 22, 2023

We’ll delve into some proven upselling strategies and will provide examples to inspire you in your business. Upselling is a sales strategy in which a business offers customers an upgraded or additional product or service that complements or enhances their original purchase. What is an example of cross-selling?

Examples 123

Examples Tips Cross-Selling Bundling 123

Hubspot

JUNE 28, 2021

If you’re a small business, your website has a big impact on your success. Research shows that roughly a third of people use the web to find local businesses. As a small business, you might not have the budget to hire a designer, bring in a development team, or pay for a suite of design tools for your new site. Let’s dive in.

Small Business Marketing 101

Small Business Marketing Design Marketing Websites Examples 101

SocialPilot

MARCH 12, 2024

In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further. Given below are some of the best examples of integrated marketing campaigns that you can learn from. What more could a marketing enthusiast ask for?

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

B2B Digital Marketer

SEPTEMBER 28, 2023

By developing a unique position and delivering a compelling message, businesses can stand out in a crowded marketplace. Uncovering the emotional truth behind customer purchases through unconventional questioning. 13:06 – Uncover the emotional truth behind customer purchases through unconventional questioning.

Purchase 64

Purchase B2B Thought Leadership Thought Leadership B2B Sales 64

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Porch Group Media

JANUARY 6, 2023

New Movers & Social Media Purchase Power. More and more consumers are making purchases through social media. David: Just looking at the right-hand side, 56% say they have made a purchase because of a social media ad. And 61% are influenced to make a purchase based on using the search engine.

Social Media 52

Social Media Purchase First-Mover Advantage Media 52

Optinmonster

MAY 10, 2023

In the end, we will share FOMO marketing strategies and FOMO marketing examples so you can apply FOMO tactics in your marketing campaigns and enjoy the results yourself! FOMO Marketing Strategies Best FOMO Marketing Examples What is FOMO? Here’s a table of contents for easy navigation: What is FOMO? What is FOMO Marketing?

Examples 108

Examples Urgency Marketing Planning Trigger Marketing 108

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 119

Marketing AI Lead Ranking Work Management Lead Scoring 119

Optinmonster

DECEMBER 27, 2023

If yes, you’ll gain a lot by reading about scarcity examples in marketing. Limited-time offers , countdown timers , and Black Friday deals are all examples of an interesting economic theory: the scarcity principle. We’ll also share 34 scarcity marketing examples to help you boost conversions. Here’s another example.

Examples 81

Examples Conversion Urgency Marketing Amazon 81

Spiralytics

JANUARY 31, 2023

Take short-form web videos, for example. As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. Meanwhile, 56% said that hearing a podcast ad makes them more likely to purchase than hearing it on other channels.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Sprout Social

NOVEMBER 2, 2023

Do you know what your customers see and do before they purchase from you? For example, if blogs are your highest traffic sources, investing more in those channels makes sense. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point.

CMS Development 102

CMS Development Examples Work Management Touchpoints 102

Contently

JANUARY 11, 2023

A brand could remember the last item a repeat visitor bought and suggest a complementary product or offer a loyalty discount based on purchase history. Tech innovations and business growth goals have driven marketers to engage more often over more channels, resulting in digital overwhelm. Personalization takes many forms. Easy, right?

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

Outgrow

JANUARY 7, 2021

10 Best Website Chatbot Examples of 2021 [Real-Life Examples]. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. Undoubtedly, chatbots are automation at its best.

Examples 111

Examples Marketing AI Marketing Websites Best Practices 111

Optinmonster

JUNE 26, 2023

Are you looking for marketing automation workflows to save you time and make more money for your business? Automated workflows keep your business running around the clock. In this article, we’ll go through the most effective examples of marketing automation workflows. Let’s get started!

Marketing Automation Services 60

Marketing Automation Services Marketing Automation Automation Examples 60

SmartBug Media

MARCH 22, 2023

Summer tends to be a slower season for most e-commerce businesses, but savvy marketers recognize the holidays, weather, and activities of the season as sales opportunities. Take a look at the example from Recess below. Based on purchase history, do you think a customer would want to know about a lakehouse retreat? A staycation?

SMS 98

SMS Email Marketing Examples Planning 98

Hubspot

MARCH 25, 2021

As you determine how you'll invest your time, effort, and money in 2021, you might ask yourself, "Will my blog posts actually lead to purchases?". To help marketers answer the question above, we surveyed nearly 300 consumers using Lucid software to learn if reading company blog posts had ever led them to make purchases from that brand.

Purchase 101

Purchase Sales Qualified Leads Lead Ranking Lead Scoring 101

Sprout Social

DECEMBER 14, 2022

We’ll also give you a list of metaverse examples across industries to help inspire your strategy. For example, Frito-Lay’s FIFA World Cup campaign leveraged the metaverse for a phygital experience. can purchase specially marked FIFA World Cup Frito-Lay products for the chance to win a trip to the World Cup final!

Examples 109

Examples Branding Brand Identity Multi-Channel 109

Rev

AUGUST 2, 2023

Why you shouldn’t neglect prospecting Sales prospecting vs. lead generation General tips for more effective prospecting Examples and resources for outbound and inbound prospecting methods Let’s get started! For example, let’s go back to the example of selling a marketing software. What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Sprout Social

OCTOBER 28, 2021

In this article, we’ll share five genius social commerce examples you can look to for inspiration. Before we dive into specific examples, it’s helpful to get an idea of the options available to brands interested in social commerce. For example, Nike’s upcoming Nothing but Gold app targets digitally native, Gen Z shoppers.

Examples 115

Examples High Quality Lead eCommerce Facebook 115

Optinmonster

OCTOBER 31, 2023

Are you looking for headline examples? For businesses and marketers, mastering the art of the headline is crucial for success. In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Hubspot

AUGUST 18, 2020

But, if consumers could see or try products virtually from home, would they still need to go to the store before making a purchase? However, as the world grows more and more digital, each new generation is making even more online purchases. Over 30% of that group have purchased multiple products after previewing them with AR.

Paid Content 101

Paid Content Purchase Product Research 101

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Get ready, world: AI assistants may become your new business BFF. Given their unprecedented functionality, AI copilots are expected to transform every business function. Generative AI can flag recent news from the company indicating, for example, that it plans to invest in new markets or expand its product portfolio.

Marketing AI 89

Marketing AI Business Enterprise Management Work Management 89

Rev

JUNE 21, 2023

In this blog post, we’ll look at some key differences between lead generation and sales prospecting, including examples to help illustrate these concepts. They may be entirely new to your business and still trying to understand what you offer. Of course, both leads and prospects are essential to the success of your business.

Lead Generation 78

Lead Generation Work Management Ideal Customer Profiles Marketing Management 78

Optinmonster

APRIL 19, 2023

Are you looking for the best sales promotion examples? Sales promotion is a powerful tool that eCommerce businesses use to increase conversions , boost brand awareness , and generate leads. Whether you’re a small business or a large corporation, sales promotions can help you achieve your marketing goals.

Promotion 69

Promotion Examples Urgency Marketing eCommerce 69

ClearVoice

MARCH 29, 2021

Marketing activities late in the funnel work to validate the buyer’s purchase through decision-enabling content that helps late-stage buyers confirm their choice and avoid buyer’s remorse. For example, it isn’t appropriate for sales to reach out to someone who just subscribed to the blog to see if they want a demo or a consultation.

Top of Funnel 98

Top of Funnel Validation Marketing Funnels Purchase 98

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Let’s get started! But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

SalesIntel

NOVEMBER 14, 2022

Here are 5 examples of essential qualifying questions that go beyond the basics to get you the information you need in order to decide whether to move forward. Qualifying questions are often used in sales and marketing to help identify the needs and interests of potential customers, and to determine whether they are likely to make a purchase.

Sales Qualified Leads 90

Sales Qualified Leads High Quality Lead Examples Best Practices 90