WriteSpark
MARCH 12, 2013
A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. that add depth and interest to the case study.
WriteSpark
MARCH 12, 2013
A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. that add depth and interest to the case study.
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WriteSpark
OCTOBER 5, 2011
Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. Discusses market or industry factors that impact a customer's need for the product. But of course, not every topic is suitable.or
WriteSpark
OCTOBER 5, 2011
Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. Discusses market or industry factors that impact a customer's need for the product. But of course, not every topic is suitable.or
WriteSpark
JANUARY 4, 2011
A long list of materials to prepare, such as for product launch, user conference, or promotional campaign. Examples of these factors include: The project is directly tied to revenue generation, e.g., an email campaign designed to attract prospects or a Web page for making a direct product sale.
WriteSpark
JANUARY 4, 2011
A long list of materials to prepare, such as for product launch, user conference, or promotional campaign. Examples of these factors include: The project is directly tied to revenue generation, e.g., an email campaign designed to attract prospects or a Web page for making a direct product sale.
WriteSpark
APRIL 23, 2009
Have you considered that helping your customers market the value of your products to their customers might be way to increase your company's sales? This strategy goes beyond creating materials for dealers, resellers, and system integrators that may also be appropriate to your product.
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