Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. Interviewing clients in case study videos humanizes your work and allows potential customers to better understand how your products and services solve real-world problems. Show how your business solves a specific customer problem.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Vidyard

DECEMBER 10, 2019

If you want to do the same, there’s no better inspiration than watching these video marketing examples from the B2B space and learning how these organizations have integrated video across their digital marketing programs. So without further adieu, here are some of the best examples of video marketing campaigns and programs from B2B in 2019!

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Vidyard

SEPTEMBER 9, 2016

In my last post, I dove into the 17 reasons why small businesses need video and promised that I would share the how , or the best ways small businesses could incorporate video into their marketing plan. Get other people who love your product, service, or company on camera and do it now! Here it is! So let’s dive in.

Small Business Marketing 50

Small Business Marketing Examples Video Marketing Business 50

Vidyard

DECEMBER 13, 2019

Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. Why Should You Hire a Video Production Company? That said, there are some cases when you might want to collaborate with an outside agency and the capable hands that come with a production company. See it in Action.

Paid Search Agency 65

Paid Search Agency Work Management Video Marketing Product 65

Vidyard

DECEMBER 10, 2020

The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results. KITCHENER, Ontario – December 10, 2020 – Vidyard , the video platform for business, has just announced the 12 winners in their third annual Video in Business Awards.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Vidyard

NOVEMBER 13, 2019

Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. And what can the rest of us learn from these award-winning video-in-business strategies? Video Production: The Video Enabler 9.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Vidyard

MAY 21, 2021

Do I want the viewer to go to my products page? Use this moment to get them to sign up for a custom demo of your product, just for them. So this was one example of a landing page that makes the call to action and next step as simple as possible for the viewer. Do I want the viewer to book a meeting with me? What can this be?

Video Marketing 50

Video Marketing Examples Webinar Metrics Landing Pages 50

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. Interviewing clients in case study videos humanizes your work and allows potential customers to better understand how your products and services solve real-world problems. Contents 1. What is a Case Study Video? Write Your Script 4.7

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Vidyard

SEPTEMBER 21, 2017

A product marketer can attest to this phenomenon when they find out their carefully constructed product announcement has gone through the blender that is the sales team and comes out unrecognizable on the other side. Take back control of the conversation and release soundbites on your product vision.

Video Marketing 87

Video Marketing Product Cross-Selling Marketo 87

Vidyard

NOVEMBER 13, 2019

Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. And what can the rest of us learn from these award-winning video-in-business strategies? Video Production: The Video Enabler 9.

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Vidyard

MARCH 31, 2020

Among video’s many benefits for business is the power to capture and hold attention, influence buying decisions, drive organic traffic, increase conversions, and grow revenue. One of the best parts is that there’s no one right way to use video messaging—it can, and should, be used across your business to collaborate, connect, and convert.

Creativity 65

Creativity Video Marketing Business Paid Search Agency 65

Vidyard

FEBRUARY 13, 2020

KITCHENER, Ontario – February 13, 2020 – Growing businesses continue to look for new ways to stand out from larger competitors and efficiently scale their revenue in a digital-first world. After HubSpot’s co-founder and CEO, Brian Halligan, stressed that “video should be used everywhere within your business,” Digital 22 did just that.

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

Vidyard

SEPTEMBER 24, 2015

Although, there may not be anything wrong with trying to think outside-the-box during these sessions, you can’t lose sight of what’s important to your business and the goals of the project at hand. This is usually based on originality, production feasibility, budget restrictions and the ability to connect quickly with your audience.

Video Marketing 108

Video Marketing Product Planning Marketing Analytics Tools 108

Vidyard

DECEMBER 10, 2020

The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results. KITCHENER, Ontario – December 10, 2020 – Vidyard , the video platform for business, has just announced the 12 winners in their third annual Video in Business Awards.

Video Marketing 65

Video Marketing Business Paid Search Agency Advertising Agencies 65

Vidyard

DECEMBER 1, 2017

An explainer video is a basic and powerful video (either animated or live-action) that will help you showcase your business idea in an engaging, fun and attention-grabbing way. Create a compelling story that supports your business idea and keep it dynamic. Explainer video styles for your business. Character Animation.

Video Marketing 93

Video Marketing Business Comparison Education 93

Vidyard

NOVEMBER 13, 2019

Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. And what can the rest of us learn from these award-winning video-in-business strategies? Video Production: The Video Enabler 9.

Video Marketing 50

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 50

Vidyard

DECEMBER 30, 2015

Every year around this time, we highlight some of the best video marketing examples over the past year in an attempt to provide inspiration to B2B marketers as the new year rolls in. FedEx’s ‘Growing Business’. This product demo helped buyers self-serve, freeing up Account Executive’s time as a result. Best Use of Humor in B2B.

Video Marketing 50

Video Marketing Examples B2B Marketing Best Practices 50

Vidyard

SEPTEMBER 18, 2014

Even for savvy marketers, it isn’t necessarily easy to seek out a video production company that’s exactly right for you or your brand, and if you haven’t worked with a third-party on video before you might be wondering what it’s like. Are you looking to introduce a new product or announce a rebrand?

Paid Search Agency 57

Paid Search Agency Video Marketing Product Advertising Agencies 57

Vidyard

JULY 2, 2014

Here’s an example of a video my company animated for HCRI: As you can tell, HCRI is unique in that they only specialize in recruiting for the healthcare industries, so the explainer video itself focused on differentiating them from generalist recruiters. You can see more real examples in this post. What can this be?

Examples 64

Examples Video Marketing Webinar Metrics Landing Pages 64

Vidyard

NOVEMBER 28, 2017

This #GivingTuesday , we’re taking a moment to reflect what it means to give back as a business. As a busy CEO with an equally busy team, I understand that making time for giving back can seem like a nice-to-have versus a critical priority. How did we do it?

Communities 74

Communities Business Work Management Profiling 74

Vidyard

OCTOBER 3, 2018

It gives you the power to put your videos in all the right places and quickly create channels for events, departments, or products. What are the benefits of using a video library for business? The average B2B business has published 377 videos and plans to double that in the next 12 months.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Vidyard

FEBRUARY 13, 2020

KITCHENER, Ontario – February 13, 2020 – Growing businesses continue to look for new ways to stand out from larger competitors and efficiently scale their revenue in a digital-first world. When we put our standard two-minute product tour on YouTube, the process was simply a nightmare. Digital 22: Generated £1.6

Video Marketing 50

Video Marketing Top of Funnel Optimization Sales Qualified Leads 50

Vidyard

FEBRUARY 1, 2017

As a small business, the way you do business probably follows the same line of thinking. That’s why small businesses use video. Well this is why small businesses use video , actually.). Then you can just sync audio in post-production. Animated Production Tools. Screen Share or Webcam Production.

Small Business Marketing 50

Small Business Marketing Budget Programs Video Marketing Tips 50

Vidyard

OCTOBER 3, 2018

It gives you the power to put your videos in all the right places and quickly create channels for events, departments, or products. Video in Business Benchmark Report Know where you stand, so you can stand out. Get the Report What Are the Benefits of Using a Video Library for Business?

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

JUNE 8, 2017

Whether the topic is Business , Health , Science & Medicine , or the top-level TED Talks: Ideas Worth Spreading, the innovative video and live event series showcasing thought leaders has long been one of the most popular YouTube channels in history. Business was separated from Health, which was separated from Education.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Vidyard

NOVEMBER 11, 2020

Your prospects are overwhelmed and busy. Best Video Sales Letter Examples 4.1 Example 1: Music to Your Prospects’ Ears 4.2 Example 2: The “Let Me Buy You a Drank” Approach 4.3 Example 3: Puppy Eyes on the Prize 4.4 Example 4: Walk a Mile in Your Prospect’s Shoes 5. Contents 1. What is Video for Sales?

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Vidyard

FEBRUARY 10, 2015

Capacity or timing issues might force you to seek out an outside video production company or agency to create your video content. Can the production company handle campaign volume? If your campaign is testimonial-driven for example, you probably don’t need more than five testimonials, deployed once per week.

Paid Search Agency 51

Paid Search Agency Video Marketing Product Companies 51

Vidyard

DECEMBER 17, 2019

Businesses are leveraging how-to videos to grow their brand and earn more customers. Mat King, Vidyard’s Video Production Manager, delves into the essential things you need to know about how to videos: What they are and how to create one that teaches your audience what they want to learn. There’s a how to video for everything!

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Vidyard

MARCH 4, 2020

Think about the last infomercial you saw, maybe showing the amazing qualities of some revolutionary cleaning product (Shamwow, anyone?). There’s just something about seeing a product in action that piques peoples’ interest and captures their attention. That’s why your business needs demo videos. Contents 1.

Top of Funnel 138

Top of Funnel Video Marketing Work Management Marketing Management 138

Vidyard

NOVEMBER 30, 2016

Don’t companies want to push their products on people? If you’re like me, you don’t love commercials interrupting your shows, shouting at you to buy this and buy that, and shoving products you don’t necessarily need down your throat. Get 15 Tips from the Experts on B2B Video Production! Why is this good for video marketing?

Video Marketing 50

Video Marketing Paid Search Agency Business Advertising Agencies 50

Vidyard

JANUARY 18, 2021

If you’re like the winners of the 2020 Video in Business Awards , you’re using a lot more video throughout your sales process. In his winning example, Sam reached out to a prospect who sells weights online with a video in which he lifts weights… the entire time. Have you written so many emails that your fingers are numb?

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129

Vidyard

SEPTEMBER 27, 2022

Trends in Resources Used for Video Production 1.6.1 Resources Used for Business Video Production 2. Trends for Different Types of Business Videos 2.1.1 Types of Videos Businesses Have Already Invested In 2.2 Determine how those resources should be best categorized (by team, product, content type, etc.).

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Vidyard

JULY 28, 2021

Here’s an example you’ve probably seen (or heard) before on YouTube: “Subscribe and ring that bell!” You can generally only set up buttons or watermarks that click through to a destination, like your website or product page. Depending on how you set them up, CTAs can also be pretty difficult to notice against a busy video backdrop.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Vidyard

SEPTEMBER 20, 2016

For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Example of video personalized for recipient named Katie Watson Personalization made a huge difference in the results. For previous Advocamp promotions, Influitive had a 16.1% open rate, 0.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Example of video personalized for recipient named Katie Watson. Example of video personalized for recipient named Katie Watson. Example of video personalized for recipient named Katie Watson.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Example of video personalized for recipient named Katie Watson Personalization made a huge difference in the results. For previous Advocamp promotions, Influitive had a 16.1% open rate, 0.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

MAY 5, 2017

In order to justify videos that may be unrelated to your B2B product (often the mark of true content marketing), your business needs to understand why you’re creating video stories. First look to which functions of the business will be using video and whether the assets will be used internally, externally, or both.

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160