Onalytica B2B

NOVEMBER 22, 2018

Petya , Global Influencer Marketing Manager at NetApp drove this point home in the context of building a business case internally, too: “start small, get the results and then present that as a business case. Be transparent with your influencers about your business outcomes. Alistair Wheate (@alwheate) 21 November 2018.

Planning 266

Planning Tips Top of Funnel Work Management 266

Onalytica B2B

MAY 3, 2018

For example: asking an influencer for a quote is far less time consuming than filming and editing a video with an influencer. But if you reach out to some tech influencers, or influential small business owners, you might just get lucky. Alicia Russell – Product Marketing Manager at Onalytica . GET IN TOUCH.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Onalytica B2B

SEPTEMBER 12, 2017

With such a large pool to choose from, how do you whittle down those that are worth your resource, time and energy in pursuing as influencers for your business? It is likely that you already have some grip on the target audience for your business, whether that be a consumer or business audience. Product categories (e.g.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Onalytica B2B

DECEMBER 13, 2017

Facebook hired Mari to go on tour with the company and teach SMBs at the Boost Your Business 2015 series of events. I specialized in e-commerce, information products, email marketing and business development coaching. He’s a fabulous and productive leader with integrity and he evangelizes and embodies best practices.

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

Onalytica B2B

AUGUST 31, 2017

Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. He is recognized by the Huffington Post as a Top Business Keynote Speaker and a top CMO influencer by Forbes. No matter what business you’re in, your customers are always searching and always sharing.

Thought Leadership 181

Thought Leadership CMO Startups Paid Search Agency 181

Onalytica B2B

APRIL 11, 2017

If a genuine product market fit is established, the right marketing mix will generate fast-growth and long-term success. But it takes iterative testing and a methodological approach to achieve this sustainable return, and every recipe is specific to the individual business and its goals. For example, SEO is most certainly a long game.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

APRIL 6, 2017

The term ‘relations’ has similar connotations to the word relationship, while the term ‘marketing’ is used to describe an overarching business function. Therefore, working with Influencers that also have a presence and influence on these channels to promote your brand or product offering may well be very effective.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Onalytica B2B

AUGUST 30, 2017

Creating an influencer program without setting targets and adhering to a robust measurement framework risks having siloed campaigns without tracking overall business impact. What we mean by value added to your business, is that influencer marketing should contribute to achieving wider overarching business objectives.

Planning 192

Planning Work Management Marketing Management Paid Search Agency 192

Onalytica B2B

AUGUST 23, 2017

Examples of this are influencer marketing strategies inclusive of paying celebrities for product placements or to endorse or sponsor products. “For B2B marketers Influencer Marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.”

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

OCTOBER 4, 2017

An example: someone seeing your marketing, whether it’s a blog post, a sponsored post or a page in a magazine, then they tell their peers about your brand and products. ” Neal Shaffer , Founder, Maximise Social Business. For example: Unlocking access to senior execs. But how can you measure this?

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

JULY 18, 2018

Baer advises Ovum vendor clients regarding product development, positioning, and messaging. Cited as Brand Ambassador for Informa’s Ovum TMT business unit, he reaches tens of thousands of followers as part of the Big on Data blogging team at ZDNet, along with his Twitter and LinkedIn blogging feeds. There are many.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Multi-Channel 100

Onalytica B2B

SEPTEMBER 6, 2017

Influencer marketplace – paying for already generated / easy to create influencer content typically in the form of multiple product images from micro influencers. Investment of time and money is also largely dependent on just how important influencer marketing is to the brand and its achievement of wider business objectives.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Onalytica B2B

NOVEMBER 7, 2017

He now runs his own global personal branding and influencer marketing business: OPTIM-EYEZ. As the ‘influencer’ achievements and recognition began snowballing, I knew it was time to make the big leap and launch my own business , doing what I love — with the freedom to help others along the way…. The rest is history! Amazon is king!

Storytelling 180

Storytelling Advertising Agencies Work Management Paid Search Agency 180

Onalytica B2B

FEBRUARY 22, 2017

If senior management can see tangible proof that influencer relations has the potential to not only produce impressive ROI but contribute to the achievement of business objectives, they’re far more likely to dedicate more resource and perhaps expand plans across the business. Implementing influencer relations is no mean feat.

Marketing Management 266

Marketing Management Paid Search Agency Advertising Agencies Click Rate 266

Onalytica B2B

DECEMBER 7, 2017

This will depend on your influencer marketing objectives, but example areas that you can assess are: Brand awareness – how aware are your influencers and target audience of your brand? Product gifting – send influencers your products for them to try, in exchange for reviews.

Planning 198

Planning Work Management SME Budget Programs 198

Onalytica B2B

MARCH 1, 2017

Understandably, the perceived value of LinkedIn seems to be more obvious to CEOs, as 70% of those with a social media presence, created themselves a profile on LinkedIn first- perhaps as the purpose of LinkedIn is to network and facilitate business opportunities. 4) Lead by example. 2) Facilitate sales opportunities.

Social Media 100

Social Media Media Ideal Customer Profiles Cold Calling 100

Onalytica B2B

JULY 19, 2018

Here are some examples of the vast array of accounts that would have looked credible and influential, with impressive metrics to most if you looked at their account pre-cull. Qatari Business Mogul. Alicia Russell – Product Marketing Manager at Onalytica . 75-100%), haven’t used high volume tweeting to gain any more.

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Onalytica B2B

SEPTEMBER 16, 2015

What were once standalone websites and online chat services; are now advertising spaces and business opportunities. Thus were born bands and artists who gained fame solely due to MySpace marketing (Arctic Monkeys, Drop, Dead, Gorgeous and Jeferee Star, for example). Marketing Products. Social Business Hour. Agence 1min30.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

DECEMBER 2, 2015

Fintech firms see the advantages of leveraging large and loyal customer bases, experience with risk and regulations, a broad product set, established trust and the deep financial pockets of incumbent banking organizations. Oscar Williams-Grut – Reporter at Business Insider. Business Insider Europe. Andreas Staub.

Peer-to-peer 30

Peer-to-peer Lead Ranking Work Management Brand Identity 30

Onalytica B2B

JANUARY 5, 2018

Bio: Sujan Patel is the co-founder of Web Profits , a growth marketing agency helping companies leverage the latest and greatest marketing strategy to fuel their businesses. Product marketing is also super important – I really believe the product is the marketing vessel which you can get to fully contributed to the marketing process.

Advertising Agencies 138

Advertising Agencies Paid Search Agency Marketing Automation Services Work Management 138

Onalytica B2B

JULY 16, 2018

B2B Ignite 2018 took place on 10th July at the Business Design Centre in Islington. He started by highlighting that in B2C consumers don’t act as rational consumers are supposed to act, and in B2B business people don’t act as rational business people are supposed to act. Demonstrate / promote your product.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

NOVEMBER 2, 2017

One particular example Tim shared, was them sending an influencer to Milan – the influencer shared nothing but meaningless Instagram stories of them chatting in locations that could not be identified. Financial compensation (pay influencers to promote your products/services). Lead by example – get senior execs on social.

Work Management 202

Work Management Paid Search Agency Advertising Agencies Marketing Management 202

Onalytica B2B

APRIL 27, 2017

Influencer marketing works to increase product interest and conversion rates, by leveraging an individual’s influence amongst their community. Even when it comes to influencer marketing, if they believe an influencer is being paid to promote a product, their interest and likelihood to purchase that product decreases.

PPC 235

PPC Paid Content Paid Search Agency Allocation 235

Onalytica B2B

JANUARY 17, 2017

Far too often influencer programs do not have focused objectives that are aligned with business or marketing objectives. Senior Management often do not see social media as core to their main business objectives; hence the number of Influencer Marketing pilot programs throughout 2016 to prove the concept to Senior Management.

Paid Search Agency 100

Paid Search Agency Enterprise Management Work Management B2B Thought Leadership 100

Onalytica B2B

JUNE 2, 2016

Renewables are no longer seen as an expensive alternative, but a cost-effective source of power that can save businesses and consumers money, and are, of course, a key lynchpin in stemming the risks from climate change. Forbes, Business Sector Media. We Mean Business. Twitter is my preferred social media platform.”. Van Badham.

Brand Identity 100

Brand Identity Branding Lead Scoring Lead Ranking 100