Lattice
MAY 24, 2016
For example: Demandbase runs an account-based program across 3,000 accounts (including enterprise and mid-market segments). For the past year or so, our product and engineering teams have been hard at work re-architecting our platform to help companies operationalize “Account-Based Everything” across their entire business.
Lattice
JUNE 14, 2016
Leverage business attributes and other account-level data to personalize web content for anonymous visitors. Check out a recent webinar from our head of product marketing Nipul Chokshi, and Marketo’s VP of Product Marketing Mike Telem, that provides examples of how scaling ABM is making a huge impact for savvy companies!
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Lattice
OCTOBER 5, 2016
But what about the Enterprise, where the last big wave of intelligence was Business Intelligence (BI), and it is still playing out twenty years later? Business Intelligence was the last successful analytics killer-app in the enterprise. to any Enterprise without any knowledge of the specifics of the business.
Lattice
MARCH 15, 2016
Most of the recent advances in AI have been examples of supervised learning. These are methods where the machine is shown examples of good and bad repeatedly until it learns to discern between the the two. How do you know if new-AI is right for your business? Are there sufficient examples of success?
Lattice
APRIL 7, 2016
In addition, leads coming to your site will have a natural interest in your product and may be different buying personas than leads you are reaching out to and trying to engage for the first time. For example, the model will naturally know how to avoid.edu email domains, as these leads don’t spend money. Quality matters.
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