Cintell

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Understanding the B2B Buying Disconnect

Cintell

Every B2B technology business wants to be focused on the customer, from marketing efforts to product innovation. According to the TrustRadius report, the average buyer spends between $11,000 and $50,000 on just one technology product (with nearly a quarter spending over $100,000).

Buy 172
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Magpies and 4 Other Things I Heard at the Inaugural SiriusDecisions Technology Exchange #SDTechX

Cintell

We just arrived back in Boston from the inaugural SiriusDecisions Technoloy Exchange , an event dedicated to solving some of the complexities around the most central component to today’s function of business-to-business marketing – meeting and managing the demands that technology places on our jobs.

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5 Things Your Business Must Consider About Outsourcing Customer Research

Cintell

Peter Drucker describes a vivid example of this problem in his HBR article The Theory of the Business. For example, Quarry client John Deere saw a consistent problem plaguing one area of their market over a number of years. Using these data to define market segments causes managers to aim innovation at phantom targets.” [1].

Research 100
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A Guide to Optimizing Customer Communications

Cintell

Although buyers in the past may have decided where to spend their resources based on the value they receive from your product, today’s customers have been much more concerned with the quality of a company’s customer service. Business intelligence is at the helm of modern strategy, and customer communication is no exception to the rule.

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How to Build a Buyer Persona: a Recipe for Success [Infographic]

Cintell

In business, it’s important to know who your primary audience is – if you don’t know who you’re marketing and selling to, it’s going to be tough to make a sale. Of course, you have a general idea of who you’re trying to sell your products to, but do you truly understand these people? as they relate to your product or service).