Webbiquity

JULY 28, 2022

Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. This causes 80% of product launches to fail. That’s why every firm must have well-designed product release emails. 12 effective product launch email templates for enhanced performance.

Product 258

Product Effectiveness Template Marketing Automation Services 258

Optinmonster

FEBRUARY 6, 2023

Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell?

Examples 93

Examples Product Work Management Marketing Management 93

Hubspot

JANUARY 21, 2021

The companies you buy from know that you need both the film and the games to make these products work, so they sell the core product, the Xbox or film camera, separate from the accessory product, games or camera film, in order to inspire more sales. Captive product pricing can boost sales and increase profit margins.

Pricing 63

Pricing Price Product Purchase 63

Valasys

DECEMBER 20, 2023

Business plans for affiliate marketing are the building blocks of all successful online businesses. These carefully thought-out strategies cover a wide range of important areas, from aligning products and fee structures to integrating software and getting affiliates involved. You have a good place to start there.

Planning 52

Planning Work Management Examples Marketing Management 52

Tomorrow People

FEBRUARY 8, 2022

What you need to know about product positioning and what it can do for your company. Positioning is an essential element of product marketing – yet it’s also one of the most challenging to get right. This article shares 5 essential recommendations that all marketers should consider when positioning their product.

Positioning 177

Positioning Product Tips Segmentation 177

Hubspot

MARCH 18, 2024

Strategically framing your prices. It doesn’t matter if you're operating in the luxury market or if your product is as cheap as chips — it’s how you frame those prices that will influence prospects and accelerate your close rate. 4 Powerful Pricing Tactics That Have Nothing to Do With Discounts 1. Let’s take a look.

Pricing 72

Pricing Price Tactics Customer Satisfaction 72

Marketing Insider Group

FEBRUARY 14, 2023

Let’s dive into some of the best psychological hacks to get people to open your message, as well as 72 examples to get you inspired. Here are some real-life examples: Start Creating Content That Converts | Exclusive Offer (Marketing Insider Group) Clock’s ticking 50% OFF 500+ items (Urban Outfitters) Welcome Gift! Their problems!

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Zoominfo

OCTOBER 28, 2020

In 2020, businesses have broadened partnership ideas and grabbed onto sparks of innovation that may not have been needed before the pandemic. In a larger sense, industries continue to push forward with offer expansion through product releases and additional features, and some of these launches will surprise us. Source: ZoomInfo.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

Hubspot

AUGUST 21, 2023

You've started a new business, and your customer base is starting to expand. There's a whole world of untapped potential around you — prospects you know would benefit from your product or service. That's where business proposals come in. We’ll also see some ideas and examples to help guide yours. It's finally happened.

Template 69

Template CMS Development Examples Marketing Proposals 69

Zoominfo

JUNE 10, 2018

Research shows price objections are the number one objection sales rep face—but half of all price objections are phony ( source ). Most of the time, when a prospect says, “I can’t afford it,” they’re not usually talking about price at all. Four Ways to Establish Value in the Face of Price Objections. Keep reading.

Pricing 239

Pricing Price Case Study Case Studies 239

Salesforce Marketing Cloud

FEBRUARY 7, 2024

Figuring out the right way to price your products can be tricky. Whether you’re selling software or designer handbags, your pricing strategy has a big impact on your sales success. There are a lot of ways to go about it, but if you’re looking for simplicity, cost-plus pricing might be a good bet.

Pricing 52

Pricing Price Cost Elasticity 52

TrustRadius Marketing

JANUARY 24, 2023

If a product solves some of your pain points well you can always complement it with others. In this guide, we go over some important pricing aspects for customer engagement software. We’ll also explore software with free features and Top Rated products on TrustRadius that can help you improve business outcomes.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Marketing Insider Group

SEPTEMBER 15, 2020

For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. How you do that depends on your audience and your products/services. Start with your reviews and feedback for inspiration – what issues do buyers give for turning you’re your product most often?

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage.

Analysis 93

Analysis Marketing AI Examples SWOT 93

Hubspot

JANUARY 26, 2022

Ask any entrepreneur, business owner, or freelancer what the most difficult part of their business is — and the answer might surprise you. While you’d think that drumming up business and converting clients is one of the biggest challenges they face, there’s a task that’s even more daunting… pricing your products and services.

Pricing 57

Pricing Price Work Management Business 57

FunnelEnvy

AUGUST 7, 2023

Pricing can be controversial in many sectors of the business community, partly due to the general human attitude towards money. And while it’s easier to talk money in a business context, you’d be surprised how many people are still somewhat sensitive to budget discussions in the B2B realm. Consider the movie theater example.

Pricing 52

Pricing Price Paid Search Agency Companies 52

Optinmonster

MARCH 22, 2023

” Source: Groove And since product recommendations can drive 10-30% of revenue , putting the right upsell offers in front of people at the right time is an important sales growth tactic. We’ll delve into some proven upselling strategies and will provide examples to inspire you in your business. What is Upselling?

Examples 127

Examples Tips Cross-Selling Bundling 127

Hubspot

JUNE 3, 2022

Imagine not having to take other companies’ pricing strategies into account when deciding how much you’ll sell your products for — or being the company that sets the standard for pricing in your space. That's the premise behind a prominent pricing strategy known as price leadership. Types of Price Leadership.

Pricing 60

Pricing Price Business Lead Ranking 60

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. Use Urgency in Your Marketing The scarcity principle states that limiting the supply of a product increases its demand.

Conversion Rate 93

Conversion Rate Conversion Examples Marketing Analytics Tools 93

Hubspot

JUNE 22, 2020

The principle behind that trend provides the basis for something known as demand-based pricing. Here, we'll more concretely define that term, get a picture of some of its more prominent applications, and see some examples of what it can look like in practice. Price Skimming. Penetration Pricing. Value-Based Pricing.

Pricing 61

Pricing Price Demand Practices 61

Heinz Marketing

APRIL 9, 2022

While it may start with the story of how the business started, this element of storytelling helps set companies apart from each other, then salespeople can ask questions accordingly to identify any pain points in their model and continue on for the rest of the sales conversation. How To Win A Price War.

Pricing 99

Pricing Price B2B Content 99

chiefmartech

FEBRUARY 25, 2023

Martech software companies — and SaaS vendors in general — have several different ways they can charge for their products. The classic SaaS subscription models have used seat-based and tier-based pricing. As a buyer, you pay for the number of people (“seats”) using the product in your company.

Pricing 97

Pricing Price Bundling API 97

Optinmonster

DECEMBER 19, 2023

Are you facing challenges to grow your eCommerce business? From finding the right niche to optimizing your eCommerce store , growing a business can feel like a never-ending battle. In this post, we’re going to share solutions to 7 of the most common issues that eCommerce businesses face. The good news?

eCommerce 88

eCommerce Marketing Management Business Budget Programs 88

Hubspot

APRIL 4, 2019

It's a well-known fact: businesses need money to survive. Not only can it be spent on short-term business purchases, but it can also be used for long-term investments in the company's growth. The primary way companies earn money is by selling their products or services. Selling Price. Average Selling Price.

Pricing 67

Pricing Price Product Comparison 67

accelerate agency

MARCH 13, 2022

We assume that your SaaS business is a beautiful one. Wonderful software that solves enterprise business problems all day, every day. But what if your SaaS pricing pages let you down? Your pricing pages are a pivotal point in converting leads and have a huge impact on your conversion rates. Include prices.

Pricing 98

Pricing Price Conversion Marketing & Strategy 98

Optinmonster

DECEMBER 27, 2023

If yes, you’ll gain a lot by reading about scarcity examples in marketing. Limited-time offers , countdown timers , and Black Friday deals are all examples of an interesting economic theory: the scarcity principle. We’ll also share 34 scarcity marketing examples to help you boost conversions. Here’s another example.

Examples 85

Examples Conversion Urgency Marketing Amazon 85

ConvertKit

DECEMBER 10, 2020

3 factors that affect ebook pricing. 5 steps to find the right price for your ebook. The last step before releasing your ebook: giving it a price tag. You might be tempted to come up with your ebook price based on gut feeling. You may want to “charge what you’re worth”… Or just pick any ebook price and run with it.

Pricing 127

Pricing Price Screencast Amazon 127

ConvertKit

MARCH 24, 2021

Like most digital products, there’s no set standard for how much to charge for a premium newsletter. Set the paid newsletter price too high, and you might scare off your most valuable fans. As intimidating as pricing may seem, it’s nothing to be afraid of. ConvertKit Commerce is ready-made to help you sell digital products.

Newsletter 141

Newsletter Pricing Price Churn Rate 141

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. At these intersections, we must think of more detailed KPIs tailored to specific business needs. New revenue.

Top of Funnel 128

Top of Funnel Planning Product Ad Frequency 128

Matchcraft

DECEMBER 8, 2022

When it comes to business sales, pricing strategies play a key role in helping agencies win more clients. What Is Pricing Strategy, and Why Is it Important? Pricing strategy refers to the ways that businesses set prices for their products or services. Read on to learn more.

Paid Search Agency 52

Paid Search Agency Advertising Agencies PPC Pricing 52

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

CPO 145

CPO Product Work Management Enterprise Management 145

Buffer

AUGUST 3, 2022

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. After all, a major goal for all businesses is customer retention, that is, having loyal customers who repurchase from your brand time and time again.

Small Business Marketing 98

Small Business Marketing Facebook Examples Business 98

Salesforce Marketing Cloud

JUNE 29, 2022

Imagine how much more productive and efficient you could be if you could take all of the repetitive, routine, manual work out of your day. Imagine if that kind of work were simply done for you, freeing you up for the value-added work that drives success for you, your business, and your customers. Automation for every team. Learn more.

Efficiency 98

Efficiency Marketing AI Automation Product 98

Hubspot

FEBRUARY 9, 2022

This is an everyday example of price tiering that gives the seller more opportunities to convert leads and the buyer more options to fit the experience and price they desire. What is tiered pricing? Tiered pricing offers customers a variety of prices — each based on certain features, benefits, or services.

Pricing 72

Pricing Price Lead Ranking Differentiation 72

TrustRadius Marketing

JANUARY 24, 2023

If a product solves some of your pain points well you can always complement it with others. In this guide, we go over some important pricing aspects for customer engagement software. We’ll also explore software with free features and Top Rated products on TrustRadius that can help you improve business outcomes.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

TrustRadius Marketing

JANUARY 24, 2023

If a product solves some of your pain points well you can always complement it with others. In this guide, we go over some important pricing aspects for customer engagement software. We’ll also explore software with free features and Top Rated products on TrustRadius that can help you improve business outcomes.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

Mereo

MAY 11, 2023

Rather than assign an ambiguous, arbitrary cost to their subscription services, they recognized that pricing was key for both their organization’s and their buyers’ long-term success. Pricing can be a highly debatable, emotional subject, both internally and externally,” Minda Marshall, VP of Business Development, said.

Pricing 41

Pricing Price Enterprise Management Marketing Management 41