Salesforce Marketing Cloud

AUGUST 1, 2023

But what she had was a cookie-cutter design that ultimately was hindering the company’s productivity and growth. Along the way, we centered on Ulrich, her needs as the owner of a small business recovering from the pandemic, and how to lay the groundwork for her future expansion plans. It made her feel like she had failed.

Small Business Marketing 52

Small Business Marketing Design Business Work Management 52

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. As a subscription-based business, landing pages are key to ckbk’s marketing in order to grow their email lists and drive more signups. It’s about showing and telling.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Sana Commerce

NOVEMBER 10, 2023

Plus: how digital commerce is relevant to B2B product sellers today, along with the strategies and tools you need to implement a digital commerce ecosystem that works for your business. Digital commerce in the B2B sector is a multifaceted ecosystem where businesses interact, collaborate, and transact online.

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales types Benefits of a channel sales model Drawbacks of a channel sales model — and how to counteract them How to develop and execute a channel sales strategy Empower your partners and grow From personalized portals to AI-powered lead routing, see how Partner Relationship Management can help you. Channel sales types Affiliates.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Salesforce Marketing Cloud

JANUARY 25, 2022

Marketplaces — digital platforms that connect buyers and sellers of goods — will be one of the biggest B2B commerce trends this year, for both enterprise and small-to medium-sized businesses. Additionally, marketplace operators often see meaningful revenue growth (with little risk) since they earn margin on top of third-party products.

Trends 98

Trends B2B Business Paid Search Agency 98

Rev

MAY 10, 2023

Unlike traditional B2B marketing, which focuses on mass outreach to as many people as possible, ABM is a targeted approach that enables businesses to build personal relationships with their ideal customers. For example, Rev’s Sales Development Platform that uses AI to identify the most likely to convert accounts. What’s that?

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

Content Marketing Institute

JANUARY 22, 2019

Nor is figuring out how to apply those elemental insights in pursuit of our own business goals, audience needs, and competitive opportunities. We hope you’ll love every one of the examples included in the full e-book. Enabling influential members of your audience to share their experiences with your business. Click To Tweet.

Examples 107

Examples Top of Funnel Content Marketing Paid Search Agency 107

Hinge Marketing

JUNE 9, 2020

How are you—and your business? . But, what about your business? For many, a lot of current business has been put on hold. Most have to find new ways to market, sell, package, price, and deliver their services and products. Business development/Sales. Play 8: Create a client-only portal. Leadership.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

Zoominfo

NOVEMBER 17, 2020

After hours of training, product reviews, company culture rah rahs, and riffling through bags of swag, many employees feel they have officially started their jobs. Most employees get accounts for email, calendar, messaging app, video app, and HR portals. New employee onboarding…what joy. Source: ZoomInfo. Source: ZoomInfo.

Enterprise Management 246

Enterprise Management Work Management CMS Development Zoominfo 246

Salesforce Marketing Cloud

MARCH 31, 2022

Take a minimum viable product (MVP) ecommerce approach. Teams focus early efforts on major features necessary for their business to operate ecommerce. For some brands, an ecommerce MVP might simply be a customer portal and the ability to track orders. What is an MVP in ecommerce? What is an MVP in ecommerce?

eCommerce 52

eCommerce Product Merchandising Conversion Rate 52

Webbiquity

SEPTEMBER 30, 2020

Before jumping into examples, it’s best to take a look at some basic color theory. For example, one of the most popular website themes in the world, Divi , uses some very vibrant purple on their landing pages—and they are certainly not aiming for an exclusively female audience. Check out these examples.

Landing Pages 299

Landing Pages Effectiveness Digital Asset Management Work Management 299

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Often made available through a web portal or internal portal, ESS usually facilitates common tasks, including updating personal information, accessing employee handbooks, and logging vacation and personal days. Let’s take a closer look at how self-service portals work for employees.

Work Management 59

Work Management Marketing Management Service Knowledge Base 59

Salesforce Marketing Cloud

APRIL 10, 2024

How much do your customers like their self-service customer service experience with your business? A customer portal , a branded website customers log into to access personal information and complete actions related to their account. Your business benefits by reducing support costs and improving operational efficiency.

Service 59

Service Allocation Knowledge Base Customer Satisfaction 59

Sana Commerce

FEBRUARY 19, 2023

Electronic Data Interchange (EDI) has proven to be of major value to businesses. A second consideration is that an EDI system is not a tool used to promote new product information or offer a full catalog of items for sale to your clients. Nor does it provide supporting product information or any type of online user experience.

Cross-Selling 98

Cross-Selling B2B Paid Search Agency B2B Sales 98

Sana Commerce

NOVEMBER 28, 2023

Making the wrong adjustments can lead to even more confusion and stagnated results for your business. But what exactly is this enigmatic metric, and why is it of paramount importance to your online business? Regularly update and improve your product and landing pages Think of your landing pages as the front door of your online store.

Optimization 52

Optimization B2B Business Conversion Rate 52

Salesforce Marketing Cloud

JANUARY 23, 2024

They understand your product or service and know how to quickly address common customer issues and questions. There’s a lot at stake for your business! Resources you create can also be shared in your self-service portal, allowing customers to help themselves and further save on costs. So where do you start?

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. Click on the links below each example to immerse yourself in the experience. 2022 Oscars 5G portal. Why I like it.

Campaigns 107

Campaigns Advertising Agencies Opt-out Terms and Conditions 107

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. The digital era has led to changes in the way brands market their products and services. The digital era has led to changes in the way brands market their products and services. the right products and services.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services.

Social Media 102

Social Media Work Management Marketing Management Media 102

Sprout Social

JANUARY 11, 2024

Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. These tools can break bottlenecks, boost productivity and delight customers at crucial moments. Why is customer service software critical for business success Weaving yet another tool into your software stack might be daunting.

Enterprise Management 85

Enterprise Management Work Management Software Service 85

Salesforce Marketing Cloud

SEPTEMBER 30, 2022

How can your business stand out when shoppers are buying fewer gifts? Salesforce research confirms the close relationship between retail customer service and repeat business. For example, 94% of consumers say good customer service makes them more likely to buy again. Personalize self-service with a customer portal.

Work Management 98

Work Management Marketing Management Spending Marketing AI 98

ClearVoice

JUNE 15, 2020

As a result, businesses, organizations, and communities must now figure out how to function and work together differently yet still continue to be productive. For the businesses that are focused on building, launching, or improving their products in 2020, the way in which their teams work with focus groups has changed.

Focus Group 59

Focus Group Product Conference Customer Surveys 59

TrustRadius Marketing

SEPTEMBER 23, 2022

If there’s anything people in the world of small business like, it’s time and money. Beyond these, there are also a number of advanced features that some products may have such as: Auto-scheduling Skillset scheduling Leave management Meal and break planning Compliance management Labor cost estimation. Some even spend up to twelve.

Enterprise Management 52

Enterprise Management Work Management Small Business Marketing Software 52

Salesforce Marketing Cloud

JUNE 10, 2022

For healthcare businesses that manage sensitive personal data, the stakes are high — especially as they make major inroads to digital transformation and adopt healthcare ecommerce. Dedicate time to developing a detailed, thorough Business Associate Agreement with each partner or vendor. Get the guide. First thing’s first: compliance.

eCommerce 96

eCommerce Work Management Allocation Paid Search Agency 96

SmartBug Media

JANUARY 30, 2023

Growing a business can be incredibly challenging—especially today, when everything and everyone feels disconnected. Connected Data: Why It's Important Our data has a major impact on how our businesses operate. For example, you can set a rule that special characters cannot be used for the Name property.

Hubspot 97

Hubspot Class Validation Rules 97

SWZD

OCTOBER 9, 2019

Much has been written about the tremendous advances in AI and Machine Learning in recent years, but what has been less articulated is their application to use cases that affect business processes on a daily basis. We learned about some of these use cases when we spoke recently with Vibhor Kapoor , Vice President of Marketing at Box.

Business 48

Business Peer-to-peer Work Management SEM 48

Hubspot

MAY 9, 2022

Business is booming and you’ve finally outgrown making invoices in your word processor. The best invoice software will be the one whose features meet your business’ needs. So you can focus on the features you need, and find the best invoice software for your business. Congratulations! Zoho Invoice : Best Free Invoice Software.

Work Management 56

Work Management Budget Programs Marketing Management Small Business Marketing 56

ANNUITAS

OCTOBER 7, 2020

In what could be called in classic early 2000’s style, ‘Customization Gone Wild,’ portals burst onto the scene with options for marketers to create a custom experience for customers or high value prospects. This balance between the account and the individual is critical because people are still buying our products. Banner Ads.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

Martech

DECEMBER 26, 2023

But times have changed, what with digital marketing, marketing automation, adjustments in buyer behavior, and the increased speed and complexity of business today. Let’s examine these changes and how partner marketing has changed with it. Each has its own target audience expertise and product preferences.

Work Management 108

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 108

The Lead Agency

MAY 11, 2022

One of t he most common mistakes made by B2B businesses is believing that if they have a great product or service, customer retention will naturally follow. While customer loyalty programs are largely associated with B2C businesses, they are even more important for B2B. B2B companies are definitely not exempt from this rule.

Loyalty 62

Loyalty WOM Advertising Agencies B2B 62

SmartBug Media

MARCH 27, 2024

You know that the business landscape is more competitive than ever, and you believe your company has what it takes to rise above—but do you know if your customers’ sentiment backs up that belief? This article explores how leaders can effectively track these metrics to foster business growth and improve customer relationships.

Marketing Analytics Tools 59

Marketing Analytics Tools Customer Satisfaction Lead Ranking Lead Scoring 59

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Join the waitlist for both products here. That process was difficult to maintain and often resulted in emails sent to contacts by mistake.

Knowledge Base 88

Knowledge Base Hubspot Validation Landing Pages 88

NetLine

AUGUST 31, 2023

By delivering unparalleled business insights via buyer-level intent signals and behaviors, INTENTIVE truly accelerates sales outcomes. Input your Consumer Key, Consumer Secret, and Salesforce Organization ID in the text fields found on the Salesforce Connector page inside the NetLine Portal.

Intent 52

Intent Intent Signal Salesforce.com Ideal Customer Profiles 52

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. They’ll be more likely to remember you, admire you, trust you, and work with your business long term. Making a sale but losing a customer’s future business is like making it to first base but getting tagged before you reach second.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Salesforce Marketing Cloud

OCTOBER 11, 2022

Newly empowered in every sense of the word, prosumers now influence the design and creation of new utility services and products. Newly empowered in every sense of the word, prosumers now influence the design and creation of new utility services and products. These strategies build upon tactics that utilities have used for decades.

Generation 98

Generation Work Management Transparency Marketing Management 98

Sprout Social

JANUARY 10, 2024

Getting complaints about your business never feels great. However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. That’s the reality of running a business. They can also severely impact your reputation. Complaints happen.

Work Management 105

Work Management Brand Identity Branding Customer Satisfaction 105

BOP Design

OCTOBER 18, 2022

B2B website design refers to building an online platform for a business that sells directly to other businesses. The B2B stands for a Business-to-Business company model. Your website is the digital portal for your prospects and potential partners to learn more about what types of services or products your company sells.

Design 107

Design Marketing Websites B2B Advertising Agencies 107