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The 10 most fascinating people in B2B marketing in 2019

Biznology

Chris founded NetFactor , the first service to automate B2B visitor IP address identification, in 2003. Vinay Mehendi is one of those rare data scientists who easily bridges to the business world. I’ve known Chris Jeffers for years, but 2019 saw his major move. In 2017 he sold the company to Bombora, and decided to “retire.”

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5 Essential Functions for Every B2B Website

Biznology

“If you don’t have a website, you don’t have a business.” By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. What website strategies should you pursue for business marketing? But what kind of functionality does your B2B website really need?

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The 7 B2B website essentials: What customers want

Martech

I stand by the old maxim, “If you don’t have a website, you don’t have a business.” Explain your products and services and how they solve business problems. Over the years, we have learned a lot about what business buyers need to make their purchase decisions. Business email address Subscribe Processing. Generate a lead.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. As an example: marketing automation tools like Eloqua, and web analytics tools like Omniture and WebTrends, work from the same fundamental data source: Javascript-based page tags on web pages.