Biznology

MAY 16, 2018

For example, executives insist on reviewing branded content before it is published. For example, an agile team in charge of building a microsite will have a content strategist, a UX designer, a coder, a metrics analyst, and perhaps related roles like writers and UX testers. That is what I advocate. Conclusion.

Design 163

Design Work Management Marketing Management Microsite 163

Hubspot

OCTOBER 28, 2020

As we reported in March, the initial impact was painful on businesses. But now, six months in, businesses appear to be adapting to the new normal. COVID-19 forced many businesses to start operating online, and since then we've seen a huge spike in online buyer interest that has steadily increased over the past two months.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. So, freelancers, why aren’t you using them in your new business efforts ? freelancing Click To Tweet.

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

ClickDimensions

APRIL 16, 2020

Or perhaps you a marketer for a retail or hospitality business with physical locations, and nearly everything has changed. But how do you alter your marketing plans effectively when business conditions are in a constant state of flux as the pandemic evolves? Teleconferencing software is a great example. Re-examine your budget.

Planning 80

Planning Marketing Plans Microsite Budget Programs 80

Content Marketing Institute

SEPTEMBER 6, 2018

Each one has demonstrated the important role content can play in embracing change – whether it’s attracting new audiences, pursuing new business opportunities, or sharing a new vision for tomorrow. HANDPICKED RELATED CONTENT: Print’s Very Much Alive: Magazine Examples From 9 Brands. Finalist: Agency of the Year <100 employees).

Advertising Agencies 80

Advertising Agencies Examples Paid Search Agency Lead Ranking 80

Content Marketing Institute

MAY 22, 2018

And, since digital media technology is evolving, we added new techniques and best-in-class brand examples to encourage you to explore new creative territory. Inspiring brand examples of content marketing success. But it takes a particularly “sticky” business to find a fun way to do it. pic.twitter.com/D9zDWXxuDb.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

Kevin Indig

JULY 17, 2023

Microsites were originally invented for short-lived campaigns. For example, Spotify had a microsite for the Listening Together campaign, which aimed to bring people together by listening to the same music when the Covid pandemic spread in April 2020. Microsites 2.0 Poverty and luxury SEO problems Microsites 2.0

Microsite 52

Microsite CMS Development Lead Scoring Lead Ranking 52

Salesforce Marketing Cloud

DECEMBER 7, 2022

The most persuasive proposals win over business prospects by demonstrating empathy for an organization’s needs and goals. For example, “We need help managing our workflows.” For example, it’s not enough to know they want to increase revenue by $50M year over year. Frame the solutions in the language of the prospect’s business.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Atomic Reach

JANUARY 9, 2019

Here are 10 great examples to give you some inspiration: 1. Every article is categorized; when signing up to Medium you pick topics that interest you so if you are not in the mood to read about business today you can scroll down to something else such as technology. So what does effective email copywriting look like? Brand: WANDRD.

Examples 45

Examples Copywriting Microsite Newsletter 45

Sprout Social

JANUARY 12, 2023

Plus, we’ll share a bit about Sprout’s own journey to do the same just a few years ago and examples of other brands showcasing their values effectively on social. Brand values are the beliefs that govern the way an organization does business. 3 examples of brand values. What are brand values? Sprout Social. Seek Simplicity.

Lead Scoring 130

Lead Scoring Lead Ranking Effectiveness Brand Identity 130

SendX

MAY 30, 2019

Harry’s — as you’ll see shortly — is a ready example you want to emulate. Existing customers spend 67% more money on your business than new customers. Image Credit: VideoFruit No, Laura’s story isn’t a word-of-mouth example. You can even download the codes for this microsite from a link they provided on Tim Ferriss’s site, here.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Marketing Insider Group

JUNE 19, 2014

Here in the 21st century, there is a battle for customer attention and the pressure to deliver meaning and business impact quickly is compounded by our always-on digital, social and mobile world. And here is just one example of why. When I first saw the microsite, I was blown away.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

SmartBug Media

AUGUST 31, 2020

When you perform a Google search for your favorite product, service, or business category (e.g., When you create a profile for your brand, product, or service on a review site, you’re effectively building out a webpage that has to describe your business using limited space. Establish Consistency Between Your Content and Landing Page.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. Like Aprimo itself, Marketing Studio is a bit of an oddity because it serves both business and consumer marketers. Other business marketing systems generally cannot.) You know who you are.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Anyword

SEPTEMBER 9, 2022

Create better brand awareness by crafting a branded hashtag, either for your business as a whole or a specific use case. For example, Calvin Klein famously uses the #MyCalvins campaign across the brand’s social channels — a tagline it has used for decades but more recently made it relevant for today’s digital age.

Social Media 98

Social Media Conversion Media Tips 98

Sprout Social

MARCH 10, 2021

That content lives on a microsite , but also serves as valuable social content for the brand, often shared in bite-sized pieces across their networks. As a company whose purpose is to help businesses improve customer relationships, Zendesk knows that 2020 had a significant negative effect on support managers and service agents.

Work Management 93

Work Management Marketing Management B2B Thought Leadership Microsite 93

Convince & Convert

APRIL 21, 2016

In addition to the video, the company has also created a dedicated microsite where visitors can take the survey and see colorful visuals of how they stack up against the results. The women and examples featured humorous and bluntly tell it like it is in a way that other women can relate to. Buzzfeed even called it a “ truth bomb.”

Campaigns 102

Campaigns Microsite Social Media Customer Surveys 102

SmartBug Media

JULY 22, 2020

For example, if you have multiple communities and lots of visitors to your corporate website, you may want to use a content offer and automated email nurture with the call to action to explore your individual communities. You can keep it simple—for example, build a short workflow to capture prospect information on your contact forms.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

The Lead Agency

APRIL 6, 2020

These are uncertain times for everyone, with event cancellations and business closures being put in place indefinitely. Businesses are scrambling to operate in this new environment, and many decision-makers are tightening their discretionary expenditure, including marketing. Data has shown that they follow a consistent pattern.

Paid Search Agency 90

Paid Search Agency B2B Marketing Advertising Agencies Planning 90

Bluetext

MAY 22, 2023

The University of Virginia Darden School of Business’s “Put Your Why To Work” campaign is one noteworthy example timed with the opening of their Rosslyn outpost. So what have we learned from these examples?

Education 26

Education Brand Identity Branding Microsite 26

Webbiquity

APRIL 14, 2010

Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. 10 mind-blowing microsites by iMedia Connection. Fred Brown enumerates six differences between corporate websites and microsites (e.g. Find out how to make landing pages work harder and increase conversion rates.

Landing Pages 100

Landing Pages Design Microsite Tips 100

KoMarketing Associates

OCTOBER 16, 2012

The problem with all of these examples is in the subjectivity of what makes these tactical initiatives valuable. I can find quality exceptions in all six of the examples listed above. To address this in context of the six examples above: Does the web directory have business/industry relevance? Blog Commenting.

Tactics 120

Tactics SEO B2B Marketing Planning 120

Crimson Marketing

JULY 23, 2015

As an easy example, a click-through or open isn’t a lead. For example, while an ad might be for the purpose of generating awareness, it can also have a call to action that leads to a personalized landing page in the marketing automation system. But to be most effective in growing revenue, sales and marketing have to be aligned.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

chiefmartech

JUNE 19, 2023

Lately, I’ve been excitedly talking about “composability” as a major new trend in martech (and business technology in general). This gave non-technical marketers tremendous freedom to quickly, easily, cheaply publish great-looking landing pages and microsites, with low-risk of technical error.

Enterprise Management 68

Enterprise Management API Work Management Marketing Management 68

Bound360

FEBRUARY 5, 2018

Personalization with redirects is excellent for directing visitors to account hubs, microsites, and webpages for well-defined lines of business. For example, show a light CTA for a first-time visitor and a more aggressive CTA for a repeat visitor. For example, remind webinar registrants of the upcoming webinar.

Website Personalization 49

Website Personalization Webinar Metrics Personalization Marketing Websites 49

Salesforce Marketing Cloud

JUNE 7, 2023

Translating that content into a Salesforce Experience Cloud microsite can build on your strategy and create deeper connections between your team and customers. A few strategic design tips can help you optimize your microsite as a single source of truth and drive engagement. Make your goal the destination to which your microsite leads.

Microsite 52

Microsite Design Tips Banners 52

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. Our philosophy is this with SEO: Rankings are important, but not as important as the ability of your website to capture and engage audiences by persuading them to contact you because your message as written can solve their business problems. #1

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. Our philosophy is this with SEO: Rankings are important, but not as important as the ability of your website to capture and engage audiences by persuading them to contact you because your message as written can solve their business problems. #1

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Webbiquity

DECEMBER 10, 2013

82% of businesses plan to increase spending on content marketing in the coming year. B2B firms spend, on average, more than 25% of their marketing budgets on the development, delivery and promotion of content to drive business leads. Cox Business ). 80% of Australian companies and 86% of UK businesses blog. (

Statistics 100

Statistics SMB Content Marketing Planning 100

Contently

JUNE 5, 2017

If you’re just handing out a free magazine as a piece of marketing collateral, it can be tough to tell what impact it has on your business. There’s no guarantee the move pays off, but it’s a good example of how brands are operating with a more business-focused approach. Airbnb: Airbnbmag.

Marketing AI 75

Marketing AI Brand Identity Branding Content Marketing 75

DealSignal

AUGUST 30, 2021

For example, if your company sells multiple SaaS solutions, the alignment shouldn’t stop at just sales and marketing. It’s a good idea to loop in product managers, R&D teams, business development, and other departments that work closely with the solutions you are selling.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Convince & Convert

DECEMBER 11, 2015

The business holiday card: a time-honored tradition dating back to hand-written letters, a well-organized file-o-fax, and the fruit basket, season’s greetings have long served to remind customers just how much their various vendors care. Play off a familiar theme, as in the “12 Days of Christmas” example above, or come up with something new.

Campaigns 95

Campaigns Tips Microsite Advertising Agencies 95

Convince & Convert

JANUARY 14, 2016

Customers of financial firms don’t check their human cards at the door when they do business with you. When well thought-out, however, fun can make a positive difference in engagement and in business for your firm. ” Here’s the reality: You should be trusted, or you shouldn’t be in business. A Few Great Examples.

Content Marketing 95

Content Marketing Content Microsite Differentiation 95

Smashmouth Marketing

SEPTEMBER 30, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. For example, we just launched Genoo into public release.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Content Marketing Institute

FEBRUARY 5, 2019

A lot has changed in digital marketing since BMW released The Hire; but the content approach it leveraged still holds plenty of power and possibility for businesses that want to capture audience attention and showcase their brand’s values without coming off as pitchy and promotional. of communication professionals rely on branded content.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

The Point

APRIL 18, 2011

And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. However, take a quick glance at the sample business videos on the Animoto Website and you very quickly come to appreciate the potential for the kind of content that Animoto enables.

Cost 100

Cost Video Marketing Effectiveness Microsite 100