Customer Experience Matrix
JUNE 30, 2010
Summary: LoopFuse has launched a free entry-level version of its marketing automation system. It's one example of how vendors are now competing to attract new users. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system. LoopFuse knows that, of course.
Customer Experience Matrix
JULY 8, 2009
For example, Alexa says that 89.4% Alexa is a crude measure for many reasons -- although I do think the rankings correlate roughly with a vendor's volume of business and marketing actvitiy, I wouldn't go much further. Silverpop's figures may also be inflated by its consumer email production business. How about it guys?
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Customer Experience Matrix
DECEMBER 13, 2011
For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring. As you might expect, this approach is most common among at the small business end of the marketing automation spectrum: Genoo , MakesBridge , and OfficeAutoPilot are good examples.
Customer Experience Matrix
DECEMBER 27, 2010
vendor strength , which assesses a vendor’s current and future business position. Raab Associates’ primary business for the past two decades has been selecting systems, so we have a well-defined methodology for vendor scoring. This is a combination of features, usability, technology, and price.
Customer Experience Matrix
FEBRUARY 12, 2013
For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.* I’ve excluded business under $5 million revenue from this analysis because that’s a very different market.
Hubspot
MARCH 14, 2012
If this is the case, then why are only 49% of marketers taking advantage of lead nurturing tools , as evident by Loopfuse's Marketing Automation Study ? If you don't already have well-defined personas for your business, that's where you'll need to start. And the more personas you identify, the more content you'll need (sigh).
B2B Marketing Zone Posts
JANUARY 4, 2011
Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010. Loopfuse , June 30, 2010. 7 Reasons Every Business Needs to Twitter - WebMarketCentral , January 11, 2010. How to Kill Your Business with One Email - eMarketing Strategist , November 8, 2010. - Savvy B2B Marketing , September 1, 2010.
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