Webbiquity

AUGUST 20, 2021

It provides useful examples that will (hopefully) help you make the right decision and create a more appealing website. They’ve chosen a very interesting color combination, and their illustrations are simple yet perfectly in line with their product. This is especially true in service industries. When You Want to Stand Out.

Marketing Websites 217

Marketing Websites Business Paid Search Agency Touchpoints 217

Webbiquity

SEPTEMBER 11, 2020

As a local business, creating a strong online presence can seem like a huge waste of time and money. After all, you’re a small store that serves a small area; how could you possibly make use of anything more than a basic website, and maybe a Facebook business page? Work with marketing teams that know your industry.

Ad Building 162

Ad Building Business Mobile Advertising Copywriting 162

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. All of that said, business people do still have problems to solve. Banner ads?

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. These tasks take time away from the value we could potentially be adding in our business. You get deep insights that inform smarter business decisions. Guest post by Eduard Klein. What is B2B Marketing Automation?

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Webbiquity

JUNE 8, 2021

Developing a concise, productive, balanced marketing budget usually always involves allocating limited funding—especially if that budget is for a startup or small business. A marketing plan helps businesses to set realistic and attainable goals based on budget projections and to make the most of its marketing efforts.

Small Business Marketing 136

Small Business Marketing Budget Programs Marketing Budget Marketing Budget Creation 136

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. For example, best email marketing practices have long included using different mailing lists for different types of prospects or existing clients who share certain characteristics. Personalization offers many benefits for B2B companies.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

JANUARY 23, 2024

Acquiring new customers is vital for every business. In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. In fact, almost 61% of businesses currently have a social listening system. Guest post by Mehdi Hussen.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Webbiquity

APRIL 19, 2022

Social proof can help create trust and boost your business growth in 2022. They’ll recommend you because they honestly believe you are the best business for the job. Use it to both provide support and industry insight. Don’t use it (at least not more than rarely) to pitch your product or service or to close a deal.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Webbiquity

JANUARY 25, 2024

Successful businesses are built on innovation. As a small business owner, embracing innovation and ensuring that your company is geared towards supporting creativity and pushing the boundaries is vital to help you stay relevant and ensure you continue to offer value to customers. Guest post. All of which is good.

First-Mover Advantage 149

First-Mover Advantage Dwell Paid Search Agency Bandwidth 149

Webbiquity

FEBRUARY 24, 2017

Customers are the heart and soul of any business. Over time, they need to fine-tune their strategies to adapt to the evolving requirements of the customers and the dynamics of the competition and the industry. Even within an industry, every business is unique in some way. However, many businesses follow the herd.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Webbiquity

JULY 19, 2022

Every business needs reliable metrics to monitor and evaluate performance, progress, and success. Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. Which skills can the team (marketing, sales, customer service, production, etc.)

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Webbiquity

MARCH 31, 2022

Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. So, before pitching your product, your first step should be to establish your unique value proposition. What makes your product or service more valuable than your competitors?

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

AUGUST 1, 2023

Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g., These directories are generally best for new business websites. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

JUNE 28, 2022

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. Guest post by Eleanor Hecks.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Webbiquity

MARCH 10, 2022

Branding is one of the most important aspects of business success. Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. What makes the products or services you offer special? Social Media.

Spending 327

Spending Brand Identity Branding Top of Funnel 327

Webbiquity

APRIL 13, 2022

B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. You’re targeting a product champion or decision maker acting on behalf of a larger group rather than an individual buyer. Track SEO KPIs.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Webbiquity

JUNE 8, 2020

Business owners and managers who are still hiring find themselves swamped with qualified candidates for any open role. If you’re hiring, here are five tips that can help you screen resumes more productively and effectively. He likes to code away his days and nights when he’s not busy disrupting the career space.

Marketing AI 136

Marketing AI Tips Work Management CPO 136

Webbiquity

APRIL 23, 2024

However, this varies among industries, so it’s still important to focus on improving email marketing ROI. Eight Strategies That Can Boost Your Email Marketing ROI for B2B To drive corporate growth and success, B2B product marketers must seek to maximize return on investment. Interest in a specific product (if applicable) is excellent.

ROI 143

ROI Email Marketing B2B Marketing Marketing Automation Services 143

Webbiquity

JUNE 15, 2021

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. No wonder building an email list remains a priority for businesses of every type and industry. Guest post by Priyanka Desai.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Webbiquity

APRIL 11, 2023

While AI still won’t take your marketing job , it can help you be more productive. For example, with Jasper AI you put in an input and ask for 3-5 (or more) outputs, then the pick the best one. For example, Jasper helps you craft better tweets. Not only product descriptions but to make them more SEO-friendly.

Marketing AI 313

Marketing AI Curation Content SERP 313

Webbiquity

NOVEMBER 29, 2022

Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources. Increases customer lifetime value (CLV): Building solid relationships with your consumers encourages them to spend more on your products and services.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Webbiquity

FEBRUARY 7, 2023

For example, this might involve having a team brainstorming meeting to analyze customer behavior, sales data, or market trends. This might involve looking for data from primary sources, such as industry reports, or relying on secondary sources, such as articles or blogs.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Webbiquity

NOVEMBER 9, 2021

This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product. Describe the most important need your product fulfills. Your Website Home Page (and Product Pages). Image credit: Noah Näf on Unsplash.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Webbiquity

MAY 17, 2022

The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. Here are four adjustments they can make to accommodate remote workers and remain competitive in this new era of business. Creating a Productive Work Environment.

Organization 305

Organization B2B B2B Sales Training 305

Webbiquity

MARCH 3, 2020

Differentiating a product is (usually) easy. Take an IT services business for example. And yet—each professional services business, in IT, digital marketing , accounting, or any other function, is unique. Getting digital products to market is a tough business. Differentiating professional services is hard.

Enterprise Management 256

Enterprise Management Work Management Marketing Management Marketing Proposals 256

Webbiquity

MARCH 7, 2023

But it takes the right mix of factors to build productive, lasting client-consultant relationships. But more importantly, they mean you can spend more time doing what you love—delivering great results for awesome clients—and less time on business development and proposal writing. But they can stay in business.

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Webbiquity

NOVEMBER 18, 2021

It’s also vital to identify who within your target companies will be making purchase decisions regarding your product or service, as well as what influences those decisions. Examples of Useful Trigger Events. Look for firms that have recently started utilizing Hubspot in your ICP if your product works with it.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Webbiquity

JANUARY 19, 2021

Yet because the term is used in so many different contexts—from artificial intelligence (AI) applications to business intelligence to ecommerce to the Internet of Things (IoT)—there’s still a lot of confusion around it. For example, over 500 terabytes of data get ingested into the databases of Facebook every day.

Marketing AI 284

Marketing AI Marketing Analytics Tools Terms and Conditions Work Management 284

Webbiquity

MAY 11, 2021

Every business-to-business (B2B) organization needs to make the most of limited time and resources. Efficiency is vital to conserving cash , the lifeblood of all businesses (startups particularly) that enables them to profitably grow revenue. For example, you might start with a close look at company-wide spending.

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294

Webbiquity

FEBRUARY 17, 2022

Marketing is the very heart of business, one of its two most basic functions per Peter Drucker. Poor marketing can lead to fewer sales, fewer customers, and even a higher bounce rate on a business website. This post details six tactics that can boost your marketing and business success. Contributed post. Hire an Agency To Help.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Webbiquity

JANUARY 25, 2021

Beautiful website design, regardless of the industry or current trends, will always adhere to certain golden rules of design relating to ease of use, inclusion of all information relevant to the user journey, and high-quality (original, if possible) imagery. Support small businesses. Guest post by Matthew Reeves.

Design 295

Design Trends Marketing Websites Gartner 295

Webbiquity

JANUARY 11, 2022

Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility.

Design 269

Design Paid Search Agency Companies B2B 269

Webbiquity

JUNE 10, 2021

Before the pandemic, some business owners were slow to shift budget dollars to digital marketing, even as others reallocated budgets toward digital more aggressively. Covid-19 has disrupted many businesses, particularly in the travel and hospitality industries where many had to close the doors for more than a year.

Work Management 256

Work Management Marketing Management Paid Search Agency Marketing & Strategy 256

Webbiquity

OCTOBER 22, 2021

For example, if you intend to promote an ID scanner , defining your target audience will help you identify how they describe their problems, how the scanner will help, and any questions regarding your product. 2. Targeted keywords are specific phrases you think your ideal prospects could use to find your business in search engines.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Webbiquity

JUNE 21, 2022

say strengthening their brand is a top business objective. For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google. Order the product on their home laptop. Guest post by Ron Stefanski.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Webbiquity

FEBRUARY 22, 2022

For example: Always-on influencer campaigns are more effective than one-off efforts. Repurpose the content, for example as a blog post (like these answers to tough SEO questions ). The least-busy 44% still get, on average, about one request per week. Budget isn’t the most important factor (unlike the B2C world).

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Webbiquity

SEPTEMBER 30, 2020

What works for your brand may very well not work for another company with a different industry focus, target audience, or offer. Before jumping into examples, it’s best to take a look at some basic color theory. Check out these examples. Image credit: depositphotos.com. How to Choose Your Colors. Image source: ilecamp.com.

Landing Pages 299

Landing Pages Effectiveness Digital Asset Management Work Management 299