KoMarketing Associates

DECEMBER 8, 2021

For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location. Each section includes benchmark metrics B2B businesses should keep a close eye on. The problem is, many B2B marketers aren’t tracking the right benchmarks. Discovery stage.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

MARCH 24, 2014

While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook. Standout Tactic: Intel seems to do a great job of not only showcasing new products in an eye-catching fashion, but also participating in hashtag campaigns. Standout Tactic: .

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

KoMarketing Associates

JULY 3, 2018

The research found that most businesses (69 percent) spend time and money on email marketing. Companies send a variety of emails, but product/company updates (69 percent), promotional emails (69 percent), newsletters, (68 percent), and event invitations (65 percent) are the most popular.

Customer Surveys 136

Customer Surveys Spending Email Marketing Advertising Agencies 136

KoMarketing Associates

AUGUST 12, 2020

Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. By listing the key elements, brands, or products you can highlight the core of what your key audience is looking for. Which Categories Make Sense for B2B?

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

KoMarketing Associates

APRIL 1, 2020

The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. But even before these recent trends facing business, research indicated that marketing professionals were prioritizing trusting relationships with customers. Third Party Validation. Brand Mentions.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

FEBRUARY 10, 2021

For example, this could be the results for a zero-click search. But only if the user’s intent was to understand what the word “esoteric” means: As you probably know, we’re looking at several SERP features in just this example. And this example is relatively light on SERP features. Basic SERP Features. Search Result Titles.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

SEPTEMBER 14, 2013

B2B e-commerce extends far beyond traditional product purchases and into subscriptions, software add-ons, renewal services, and premium memberships, among other opportunities. Please explain what Business to Individual (B2i) means and how B2B marketers can shift their mindset. Customers (B2B or B2C) are buying more like “prosumers”.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

KoMarketing Associates

DECEMBER 5, 2017

We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget? Dianna Huff , Founder and President, Huff Industrial Marketing, Inc. The shakeout of how this looks for each client varies but there are some trends that I foresee for 2018.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Facebook reviews are becoming a more mainstream way to evaluate businesses. Facebook Reviews. Posting News and Updates.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

JANUARY 21, 2020

In addition to basing your new strategies on past performance and competitors, it is important to incorporate new industry and platform trends. Try giving a behind the scenes look at office culture and employee engagement, or sharing different insights for your industry in the form of tips or snippets from blog posts.

Paid Content 157

Paid Content Social Media Tips Media 157

KoMarketing Associates

FEBRUARY 15, 2018

We have discussed marketing automation on the KoMarketing blog and industry news section several times, including speaking to how important it is , how to create content around it , and why so many marketers still use it as it improves performance. Customer service has transitioned to helping customers on platforms that go beyond the phone.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

JUNE 25, 2019

Other stats from livestream further prove that online views in all industries and demographics enjoy live streaming videos: 45% of live video audiences would pay for live, exclusive, on-demand video. New product tutorials or walkthroughs. Internal discussion about industry topics. Industry news coverage.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

NOVEMBER 2, 2017

UGC may conjure up visions of social media sweepstakes or photo contests, and while that may work for your industry, many B2B marketers find that their brand’s messaging isn’t a good fit for a light-hearted contest. Industry Events. Here are some examples from a few major B2B brands: PWC: Total Retail Survey 2017.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

KoMarketing Associates

SEPTEMBER 4, 2019

With search queries from potential customers changing at such a fast pace in the industry, it is essential to not only determine when an ad should appear, but also when it shouldn’t. Negative keywords are words and phrases that shouldn’t be associated with a company’s products and services. Specific Industries.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

KoMarketing Associates

JUNE 7, 2018

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. the financial services industry). Consider International Perspectives. Ubersuggest.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

KoMarketing Associates

JULY 23, 2019

Many B2B companies are in attendance at industry events where they network with industry experts, establish thought leadership, and interact with potential and existing clients or customers. Product Demo Videos. B2B marketers looking to get their product or service in front of their audience are now looking to video first.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

KoMarketing Associates

APRIL 22, 2020

While there were some fantastic feedback and great responses from my industry colleagues, what stood out to me the most was the feedback around flexibility and optimization. For example: The whole thing got me thinking about businesses in general. Businesses are doing everything they can to keep employees active and engaged.

Budget Programs 156

Budget Programs Optimization Paid Search Agency B2B Marketing 156

KoMarketing Associates

JULY 12, 2018

Maybe it’s easy to believe, but B2B marketing is easier for different types of products. Some make creative or interesting marketing campaigns manageable, while other industries and products are almost impossible to advertise. This can be for a variety of factors: niche, the product itself, or how the products are used.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

JUNE 26, 2018

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. Does your B2B organization’s website appear prominently in search engine results for your brand name and product names? Examples include sitelinks and callout extensions.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

APRIL 10, 2018

A study on email fatigue by SendGrid found that the ideal frequency for brands to send emails (which was averaged across different industries) was about eight times per month. The same could be said for how users use your products if you have a SaaS product or something digital you can track.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

KoMarketing Associates

JANUARY 29, 2019

After spending time with these clients to learn the business inside-out, we start identifying keywords and keyword phrases that offer an opportunity for them to increase brand awareness in the online marketing space, and indirectly improve customer acquisition as a result. Don’t be Afraid to Talk about Your Services.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

AUGUST 6, 2019

While we all have goals and objectives for lead generation, brand development, and customer experience as examples, the overarching challenge is making the right decisions to achieve them. Business Goals : Identify why this individual might be performing research. What Are B2B Buyer Personas?

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

SEPTEMBER 13, 2018

These are things that have always fared well in B2B industries, which tend to be more analytical and straightforward in its approach to marketing. White papers give you a chance to appeal to users by describing a problem many users in your industry may have, and then offering a solution for it through your products or services.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

KoMarketing Associates

JANUARY 8, 2019

So, for example, you can see who has liked posts or clicked on links from your Facebook posts through Facebook Insights. For example, if the majority of your audience reads your content on a mobile phone, you should optimize for mobile reading instead of desktop. This will make a difference with producing content as well.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

KoMarketing Associates

AUGUST 28, 2018

This list is historically generated through research associated with product and marketing collateral, competitor and industry insights, and interviews with key personnel and business stakeholders, among other resources. ”, best practice pages, definitions, or lists of examples? customer experience solutions.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

APRIL 2, 2019

Which is why so many B2B companies are turning to thought leadership to build brand awareness, enhance decision makers’ trust, open the conversation, and help close business, according to research by Edelman and LinkedIn. Depending on your industry, demonstrating thought leadership can take different shapes. Source AdExchanger).

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

MAY 15, 2018

Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. You should also add crosslinks to the most relevant products or service offerings on your site as well as a call to action (CTA).

Case Study 152

Case Study Case Studies Studies Effectiveness 152

KoMarketing Associates

MAY 27, 2020

While there are many different types of ad extensions , not all of them will make sense to your business, for example, app extensions will not make sense to your business unless you own an app or the objective of the campaign is to drive app downloads. 26 Examples of B2B Callouts for Products. What Are Callouts?

Paid Search Agency 242

Paid Search Agency Advertising Agencies Examples Ads 242

KoMarketing Associates

FEBRUARY 13, 2018

If you are looking to generate B2B leads for your business, give Facebook video ads a try as a creative way to promote your webcasts, ebooks, products, tools, and services. Let’s take a look at a great example of a static image ad and discuss ways we could further enhance its visibility and effectiveness using movement.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

KoMarketing Associates

SEPTEMBER 5, 2017

As investment in social media continues to be on the rise, B2B marketers also face greater pressure to attribute their programs to broader business outcomes and revenue. For example: Video production is becoming a more important marketing tactic for industrial organizations and manufacturers. Topic identification.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

AUGUST 28, 2014

B2B marketing isn’t a perfect industry (what industry is?), but the main arguments against B2B marketing, like unoriginality, competition, and boring products, are also the areas where a company can stand out most online. It’s Not Original. This is where creativity comes in. It’s Not Known for Creativity.

B2B Marketing 120

B2B Marketing Work Management B2B Marketing Management 120

KoMarketing Associates

OCTOBER 4, 2016

It is always reassuring to read when other colleagues in the broader industry share a similar perspective. Distribution channels must be prioritized and developed to realize business value. Of course it might be difficult to gauge effectiveness since business objectives and success benchmarks vary amongst respondents.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

MARCH 26, 2019

For B2B marketers, this means bringing your product to life with specific applications, examples, and client stories. SHOW: Our solution will help your business. Support your product with a more tangible concept, like revenue numbers, to give your reader something to hold onto after they finish reading. Get to the Point.

Top of Funnel 138

Top of Funnel Storytelling B2B Marketing Content Marketing 138

KoMarketing Associates

APRIL 13, 2017

The ultimate goal of business is to capture more customers and close more deals. Form submission is an essential tactic of PPC that’s used broadly across B2B businesses. The idea is simple: Once a visitor arrives on a landing page via a search ad, he/she fills out a form to express interests in the business. Form Submission.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

KoMarketing Associates

NOVEMBER 27, 2018

With these questions in mind, we decided it would be beneficial to share some of our recent interactions with clients from various industries, and shed some knowledge on common inquiries. Below are examples of some the most recent (and common) questions we have received from clients pertaining to online marketing in the past few months.

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

KoMarketing Associates

DECEMBER 11, 2018

The time for those in Generation Z to go into the workforce is fast approaching, and in some industries, already here. Whether or not your business may not have to worry about Generation Z for years or they are slowly making their way into your industry, it makes sense to try to cater to this generation of future CEOs and decision makers.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

KoMarketing Associates

APRIL 19, 2018

It can happen at the beginning of a program, at the outset of a new product launch, or basically, anytime you want to check in on performance and develop new data-driven content ideas. And the best news for busy B2B marketers? Are the top results product pages? Do you see industry publications or competitors? A mixed bag?

SEO 149

SEO Top of Funnel SERP B2B 149