Crimson Marketing

JANUARY 27, 2015

They compete with endless aisles and endless comparisons of products and prices online. Leo shares examples. Leo details some of the technical challenges that retailers must overcome in order to embrace this product marketing opportunity. In this Moneyball for Marketing podcast, he explains how: .

Work Management 100

Work Management Marketing Management Advertising Channels Marketing & Strategy 100

Crimson Marketing

AUGUST 6, 2015

The book “Big Data-Driven Business” suggests that some 90% of marketers are paralyzed by the bewildering amount of choice within the marketing technology (martech) ecosystem, while the other 10% are “using technologies to create incredible changes to the trajectories of their businesses.”

Churn Rate 100

Churn Rate Linkedin First-Mover Advantage Eloqua 100

Crimson Marketing

SEPTEMBER 9, 2015

That presents a real challenge to those trying to use available information to understand what customers are saying about a brand’s products and services. Cary uses the example of the Apple iPhone 6 “Bendgate” to illustrate this phenomenon. According to Gartner, 80% of the world’s data is unstructured.

Churn Rate 100

Churn Rate Marketing Management Marketing & Strategy Gartner 100

Crimson Marketing

APRIL 21, 2015

It is not only the volume of data changing the business landscape, however—the velocity and variety of data is also increasing at a breathtaking rate. martech industry will exceed 50 billion dollars in the USA within the next 2 years Click To Tweet. This unprecedented data explosion is increasingly changing the way that people buy.

Analytics 100

Analytics Analysis Case Studies B2B Sales 100

Crimson Marketing

FEBRUARY 9, 2015

For example, in a survey of CEOs, close to three out of four agreed with the following statement: marketers “are always asking for more money, but can rarely explain how much incremental business this money will generate.” ” For example, “at Google, lead times for new products are continually shrinking.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

JANUARY 9, 2015

Using real examples from industries as far flung as retail and healthcare, Ashley shows how data shared between every influencer in the supply chain results in optimized customer experiences, smarter technology marketing and better business results. Marketing Technology Podcasts'

Enterprise Management 100

Enterprise Management CMO Work Management Marketing Management 100

Crimson Marketing

JULY 30, 2013

A true connection between the customer and company can be easily lost if your customers have a bad experience, you launch the wrong product, or you misdirect an ad placement, among other things. Try not to confuse your customers with industry terms; instead learn their vernacular. . You must next gain the trust of your customers.

Work Management 100

Work Management Verticals Marketing Management Social Media 100