industry 
Chris Koch
SEPTEMBER 9, 2011
Assuming that you’ve done the necessary research to understand your target audience, that change can be on a personal, organizational, or industry level. An excellent, though controversial, example of this is the McKinsey article I wrote about a few weeks ago, about how US health care reform will affect employee benefits.
Chris Koch
SEPTEMBER 9, 2011
Assuming that you’ve done the necessary research to understand your target audience, that change can be on a personal, organizational, or industry level. An excellent, though controversial, example of this is the McKinsey article I wrote about a few weeks ago, about how US health care reform will affect employee benefits.
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Chris Koch
APRIL 10, 2009
The most famous business incarnation of this model is the Harvard Business Review, which began publishing in 1922. Is it only focused in knowledge intensive industries? This depends on whether the products and services themselves are knowledge intensive. Why did companies start focusing on it?
Chris Koch
FEBRUARY 11, 2014
The example I’m about to give focuses on the fact that if you think of sports fans as business customers, they are the most loyal in the world. See if you agree about this post that I worked on with my colleague Rob O’Regan: “Professional sports teams have two problems that most businesses will recognize.
Chris Koch
OCTOBER 7, 2011
Here are some examples: Most C-level executives are not in social media—they’re in search. They hold back because they know that they need the full support, commitment, and participation of the business in social media. The business case doesn’t exist for social media; but it does for idea marketing. 30% said yes.
Chris Koch
OCTOBER 7, 2011
Here are some examples: Most C-level executives are not in social media—they’re in search. They hold back because they know that they need the full support, commitment, and participation of the business in social media. The business case doesn’t exist for social media; but it does for idea marketing. 30% said yes.
Chris Koch
SEPTEMBER 17, 2010
Marketers, meanwhile, didn’t have a wall, so they filled their content with self-aggrandizing references to their own products and services that pissed off readers and sent them to other sources for advice. Interviews with industry luminaries? The best example of this that I can think of is IBM’s Smarter Planet. Tweet This Post.
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