industry 
ANNUITAS
OCTOBER 5, 2023
The combined forces allow for what Salesforce sees as a game changer in terms of user productivity — an area of AI impact that does not get as much attention — and generating more valuable insights. Thus, tackling enablement is both adds value and clearly enhances productivity. This allows for improved and more usable results.
ANNUITAS
JULY 2, 2020
In an industry heavily reliant on relationships, the reality is that the B2B banking customer’s buying process is typically long, and rarely linear. Because of this, the industry has leaned on relationships as a key part of growth strategies. When that trigger happens, prospects typically move into an active purchase phase.
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ANNUITAS
MARCH 21, 2023
As nearly everyone seems to be talking generative AI, this is not surprising but an addition that adds significant value in terms of potential productivity gains. This is an important addition, adding the ability to identify distinct questions that an existing customer might ask that drive a potential upsell, for example.
ANNUITAS
FEBRUARY 3, 2022
Three main cohorts are leading businesses right now – Baby Boomers, Generation X, and Millennials. Just because you’re selling a product that prioritizes the digital workplace, for example, doesn’t mean you should go all-in on Millennial-friendly messaging. Go deep with your research. What you find might be surprising.
ANNUITAS
JANUARY 31, 2023
In addition, so many businesses have placed the customer at the heart of a lot of processes, but strangely NOT at the heart of the go-to-market journey. Additionally, recent research found that only 36% of businesses surveyed believed their sales and marketing efforts were aligned with customer success. Providers (and practitioners!)
ANNUITAS
OCTOBER 7, 2020
Perhaps the grandest example of interruptive marketing, the banner ad, complete with obnoxious fonts, flashing lights and even auto-playing sounds was one of the first ways marketers tried to capitalize on the ‘eyeballs’ available in the digital world. Banner Ads. To do this, you have to understand your customer inside and out.
ANNUITAS
MAY 28, 2020
In it, Scott offered four actionable ways to quickly and effectively shift your demand marketing plan to accommodate the changing business environment. We also found that certain personas and industries are more likely to respond to webinars than others. But he didn’t just present these ideas in a blog post.
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