Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? You might think of Coca-Cola, Apple, Nike, or Dove – each one a giant in its respective industry. Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Sprout Social

MAY 15, 2020

Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data. Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry.

Advertising Benchmark 121

Advertising Benchmark Social Media Media Work Management 121

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage.

Analysis 90

Analysis Marketing AI Examples SWOT 90

Marketing Insider Group

SEPTEMBER 15, 2020

For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. How you do that depends on your audience and your products/services. Start with your reviews and feedback for inspiration – what issues do buyers give for turning you’re your product most often?

Examples 360

Examples Planning Work Management B2B Thought Leadership 360

Marketing Insider Group

MARCH 28, 2023

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction.

Small Business Marketing 230

Small Business Marketing Work Management Data Hygiene Practices 230

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. If you want to have high-converting product pages, make sure you have the 17 ingredients in them.

Product 94

Product Lead Ranking Urgency Marketing Cross-Selling 94

Binary Demand

MARCH 26, 2024

In this blog, we’ll delve into compelling intent-based marketing examples as well as their constraints and practical implementation tactics. To fully comprehend its examples, let’s initiate by examining the proficient implementation of intent-based marketing. Look for actions that are relevant to your industry.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Hubspot

AUGUST 21, 2023

You've started a new business, and your customer base is starting to expand. There's a whole world of untapped potential around you — prospects you know would benefit from your product or service. That's where business proposals come in. We’ll also see some ideas and examples to help guide yours. It's finally happened.

Template 69

Template CMS Development Examples Marketing Proposals 69

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 186

Social Networks Business Work Management Social Media 186

Optinmonster

MARCH 11, 2024

Gamification Marketing Examples Gamification Marketing With OptinMonster What Is Gamification in Marketing? They can be tangible, like discounts or free products, or intangible, such as exclusive content or status recognition. They subscribe to newsletters , buy one or more of your products. Here are some notable examples: 1.

Examples 100

Examples Planning Paid Search Agency Interactive Marketing 100

Oktopost

SEPTEMBER 21, 2023

With 78% of businesses that use social selling outperforming businesses that don’t, you can’t afford to miss out on this strategy. Top Social Selling Examples: and Mistakes to Steer Clear of Here are the top social selling mistakes you need to avoid to maximize the impact of your social selling strategy: 1.

Sales Management 137

Sales Management Examples Top of Funnel B2B Thought Leadership 137

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook.

Social Media 119

Social Media Examples Work Management Media 119

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My personal thoughts and experiences as an industrial marketer and consultant. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Salesforce Marketing Cloud

DECEMBER 20, 2023

If you measured it today, how would your business score on AI transparency? Whether you’re using artificial intelligence (AI) to recommend products, develop drugs, or screen job applicants, you’re entrusting it with data without fully understanding how it makes decisions. There’s not much independent auditing happening, anyway.

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Biznology

APRIL 11, 2018

When you invest in promotional products, you want to make the most of them. When promotional products do such a good job advertising your business, you should use them more often. Today we have 5 ways to promote your promotional products. Promote your promotional products on your website. Hand out goodie bags.

Promotion 200

Promotion Product Privacy Policies Ad Exchange 200

Biznology

NOVEMBER 18, 2021

But what happens when the document you or your team inadvertently sends out includes sensitive information that you – and your legal team – have agreeing to keep confidential? That makes it critical to have policies, processes, training and tools in place to protect data and information that you’ve promised to safeguard.

Content 104

Content Enterprise Management Privacy Training 104

SocialPilot

JANUARY 29, 2024

Influencer Marketing is a strategic method with which businesses collaborate with individuals having strong online presence in their particular niche. This gives them more power to reach their target audience with their product and services. Timing for follow-ups is different for various industries and purposes.

Examples 92

Examples Marketing Proposals Outreach CAN-SPAM 92

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. ” “Generate a LinkedIn post discussing a recent trend in [Industry].

Examples 78

Examples ROI Planning Work Management 78

Salesforce Marketing Cloud

JANUARY 3, 2024

What are some sales pitch examples based on different scenarios? A sales pitch is a script or quick message that lets you share critical information about your product or service with a potential buyer. In other words, how your product solves their problems. Why are sales pitches important? Be concise. Don’t ramble.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Tiecas

MARCH 2, 2024

Read on to discover how generative AI for industrial SEO can be a powerful solution. This highlights a significant challenge for industrial marketers: getting your specialized content in front of the right audience amidst increasing competition for search visibility. Have you heard the term zero-click searches ?

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

Salesforce Marketing Cloud

FEBRUARY 2, 2023

What exactly is the Fourth Industrial Revolution — and why should you care? The Fourth Industrial Revolution is a way of describing the blurring of boundaries between the physical, digital, and biological worlds. It’s the collective force behind many products and services that are fast becoming indispensable to modern life.

Marketing AI 98

Marketing AI Internet Marketing Privacy Terms and Conditions 98

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 117

Marketing AI Lead Ranking Work Management Lead Scoring 117

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Get ready, world: AI assistants may become your new business BFF. It shows up as a conversational AI interface integrated with your everyday workflow, whether it’s a customer relationship management (CRM), email, or other system specific to your industry. A copilot makes you more productive by doing work on your behalf.

Marketing AI 89

Marketing AI Business Enterprise Management Work Management 89

Launch Marketing

FEBRUARY 14, 2024

The MedTech industry is becoming more innovative as organizations continue to develop revolutionary products that address emerging challenges. This is causing the market to become crowded, leaving companies struggling to stand out among competitors when introducing new products.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

ClearVoice

OCTOBER 27, 2023

In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts. Consider the following questions: How has the marketing industry evolved over the decades? Where is the marketing industry headed?

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. At these intersections, we must think of more detailed KPIs tailored to specific business needs. New revenue.

Top of Funnel 124

Top of Funnel Planning Product Ad Frequency 124

Rev

APRIL 12, 2023

It produces impressive results, making it a firm favorite strategy among leading companies, business startups and marketers. We’ve put together some of the best ABM examples that drove incredible results. Examples of great ABM campaigns The moment you’ve been waiting for: examples of strong ABM campaigns.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

Hubspot

AUGUST 23, 2019

Blogs are powerful business tools. They improve conversion rate, foster relationships between your business and audience members and customers, boost revenue, promote brand awareness, increase your ranking on search engines, and positively impact your bottom line. There are a variety of reasons why your business should blog.

Examples 77

Examples Paid Search Agency Work Management Marketing Management 77

Brandpoint

APRIL 13, 2023

91% of businesses use video as a marketing tool – an all-time high since 2016. How-To Videos People learn most about a product or service by seeing it in action. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. So you’re convinced: Video is the future.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Sprout Social

AUGUST 17, 2022

Putting your social interactions into context can uncover how to do better business. For example, a competitor call-out presents an opportunity for your brand to intervene. The same rings true for people asking for product recommendations. . Thing is, those engagements are invaluable to your brand. The problem?

Social Media 123

Social Media Tools Campaigns Media 123

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. What is AI analytics?

Analytics 111

Analytics Enterprise Management Work Management Business 111

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. Here is my summary of some points that I think are worth sharing and remembering for the building industry. He also saw the advertising as inextricable from the product.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Optinmonster

OCTOBER 31, 2023

Are you looking for headline examples? For businesses and marketers, mastering the art of the headline is crucial for success. In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

ClickDimensions

MARCH 14, 2023

As an industry which relies heavily on in-person meet-ups, the effects of COVID-19 were significantly felt by manufacturing businesses as trade shows were cancelled and meetings postponed. Manufacturing has changed considerably within the last 3-5 years. One of these technologies is Marketing Automation.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111