The Point

APRIL 5, 2011

Recently, a client sent us results of a focus group they had conducted, results that included an evaluation of direct mail concepts we’re developing for one of their products. This reminded me of an article (below) on direct mail and focus groups that I wrote more than 10 years ago.

Focus Group 100

Focus Group Banner Ads Deliverability Banners 100

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? We’ll also share how your business can use qualitative data to better appeal to your customers. 7 Types of Qualitative Research 6 Examples of Qualitative Research Methods Ideas for Analyzing Qualitative Data What is Qualitative Research?

Research 99

Research Case Studies Case Study Skype 99

Webbiquity

FEBRUARY 17, 2022

Marketing is the very heart of business, one of its two most basic functions per Peter Drucker. Poor marketing can lead to fewer sales, fewer customers, and even a higher bounce rate on a business website. This post details six tactics that can boost your marketing and business success. Contributed post. Hire an Agency To Help.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Martech Advisor

JANUARY 23, 2020

Examples of 2019’s best multicultural marketing campaigns. Bolster your data insights with third-party research and focus groups. Therefore you need third-party research, as well as A/B experiments with focus groups. Example of Fostering a Sense of Inclusivity and Breaking Cultural Barriers Over a Meal.

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

Adobe Experience Cloud Blog

NOVEMBER 10, 2017

Just like in comedy, much of business is uncovering and realizing insights that consumers haven’t been able to formally articulate or combine yet. Just as Seinfeld’s incisive observations and formulations made the show such a hit, businesses wanting to blend must meticulously study their target markets.

Business 214

Business Skype Thought Leadership Marketo 214

Sprout Social

SEPTEMBER 30, 2020

But what about using Twitter for your business? Perhaps you understand the benefits of Twitter but not sure how exactly to use it for your business. In this article, we’ll give you a detailed breakdown of why Twitter is important for business and how you can make the most of it. Gain valuable customer insights.

Twitter 139

Twitter Business Paid Search Agency Communities 139

Hubspot

MARCH 10, 2021

Plus, for both B2B and B2C businesses, How to Guides are often necessary components of a healthy lead generation strategy. If your business can reach those users with informative, relevant answers to their questions (related to your own products or services), those readers will begin to see your brand as an authority on the topic.

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

Valasys

JUNE 22, 2023

Enhancing your business for greater profitability may include using advanced technology, but this is just one way to improve your company for added sales. Driving profitability requires adding innovation in ways that allow for continuous improvement in all business areas, not just the digital aspects.

Business 52

Business Customer Satisfaction Paid Search Agency Demand 52

Marketing Insider Group

JANUARY 30, 2024

They’re focusing on what each part of their business needs, tailoring their content to these specific areas. But here’s the catch – not many have a strategy that covers the whole business. When companies really nail their content strategy at the business level, the results can be game-changing.

Ideal Customer Profiles 238

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 238

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. But AI -amplified confirmation bias can sneak into your research, skew results, and negatively impact decision-making and business outcomes.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Valasys

MARCH 7, 2023

Market research is essential for businesses to make informed decisions and achieve growth. Analyzing and interpreting market data is also crucial for business growth. This article will expound on how businesses can analyze and interpret market data. A market analysis is complex, but your business must succeed.

Research 52

Research Paid Search Agency Business Analysis 52

Tomorrow People

NOVEMBER 25, 2021

It’s a research strategy that gives you insight into what your customers’ preferences and aversions are, which then should be used to inform your business activities. With many survey tools and pre-built templates out there, it can be tempting to include questions that don’t add much value for your business – but marketers should be careful.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Vision Edge Marketing

JANUARY 11, 2022

Over the past few years, a great deal of ink has been devoted to the importance of businesses being able to craft captivating stories. A compelling business narrative blends data and emotion. For example, solid quantitative data guides product development. People love a good story. Stories help people make decisions.

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

LeadSquared

DECEMBER 7, 2020

For example, a brand may have a goal of 40% revenue growth in the next six months, whose purpose is to: Promote new products or services Gather customer feedback Improve brand awareness. A simple way to understand the potential reception of your campaigns is to run smaller focus group campaigns before the big launch.

Top of Funnel 52

Top of Funnel Promotion Enterprise Management Examples 52

Hubspot

JUNE 14, 2018

Now, let’s look at a real example of human-centered design: meal subscription boxes. Unlike your boss in the first example, the HelloFresh founders didn’t come up with an idea unrelated to real consumer’s actual needs. If you don’t feel comfortable with surveys, you could facilitate a focus group. Colgate Toothbrush.

Design 94

Design Examples Product Customer Surveys 94

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. This is just one example of a bias injected into market research projects based on what a company may believe is important to them rather than what is essential to customers. Business email address Subscribe Processing.

Marketing AI 105

Marketing AI Research Paid Search Agency Customer Surveys 105

Martech

OCTOBER 17, 2022

Big data should have replaced the focus group by now. Now focus groups meet up in a zoom call, not in a conference room. Blame the COVID pandemic for changing the focus group. You could do a focus group tonight with people across the country.”. Focus groups still need…focus.

Focus Group 133

Focus Group Research Sample Ad Frequency 133

Webbiquity

FEBRUARY 7, 2023

For example, this might involve having a team brainstorming meeting to analyze customer behavior, sales data, or market trends. For example, suppose you are writing a blog post about customer behavior. Customer stories enable you to provide concrete evidence of your impact and make a more compelling case for your business. ?

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Listening helps businesses highlight relevant conversations as they happen.

Tools 90

Tools Work Management Marketing Management Business 90

SmartBug Media

FEBRUARY 16, 2024

Businesses can leverage customer feedback tools and performance metrics to maximize delight, brand loyalty, and retention. Every business can benefit from customer feedback—but how can your business listen to your customers’ voices and turn that feedback into the benefits described above? We’ve got all the tips you need.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Martech

FEBRUARY 9, 2024

By tapping into insights from small-group conversations (and perhaps even integrating a micro-community strategy for your business), marketers can reach a deeply committed audience segment, offering a ton of benefits we’ll explore below. Some examples of micro-communities that come to mind: MidJourney’s community Discord server.

Communities 98

Communities Top of Funnel Word of Mouth Enterprise Management 98

Tomorrow People

APRIL 27, 2022

Previous customer surveys, interviews, focus groups. Let’s use a small software firm as an example. Small business owners represent the best segment for this specific firm (followed closely by university staff), whereas IT managers from large corporations represent the worst. Google Analytics. CRM platforms.

Work Management 288

Work Management Marketing Management Tips Marketing Analytics Tools 288

Vision Edge Marketing

JUNE 6, 2023

Today’s highly competitive business environment is driven by the always-moving customer-centricity goal post. HubSpot provides an excellent example of a company that has a customer-centric culture. Amazon is an excellent example of a company that fosters a culture of experimentation and innovation.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Hubspot

AUGUST 8, 2011

Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. But these direct conversations are expensive, and you'll need a talkative group to get the most out of them. Ask Them What They Wish For.

Focus Group 28

Focus Group Content Marketing Planning Content 28

Martech Advisor

OCTOBER 1, 2019

As inbound marketing has become a dominant force, many lean on content intelligence platforms to fuel their business strategy, shares, Bart Frischknecht, Vice President of Product Strategy, Vennli. That’s why it’s imperative to have a solid content marketing strategy in place for your business. Content is everywhere.

Marketing AI 78

Marketing AI Business Paid Search Agency Content 78

SmartBug Media

MARCH 17, 2023

By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan. Through market research, businesses can identify potential design elements and promotional strategies that resonate with their target audience.

Research 98

Research Service Product Planning 98

KoMarketing Associates

JUNE 7, 2018

One of the primary reasons why content gets stale or stymied into one angle is because all of us are experts in our own business. However, just because we know a lot about our industry or business, we shouldn’t assume that our customers, clients, or target audience knows the same information. Focus Groups.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Sprout Social

MARCH 1, 2023

But as social media’s influence moves from marketing departments to other business functions, it might be time to think about creators in the same light. It might be time to think about integrating them into another key function of your business: product development. Another 39% of marketers work with creators on a monthly basis.

Product 89

Product Focus Group Social Media Advertising Agencies 89

Moz

JUNE 8, 2020

How should a business operate now? Economists are making stark predictions about the future of small businesses in the US, but at the same time, I live in a town without a courier service established enough to meet the mushrooming demand for home delivery. Where is there work to be done? Let’s think this through together today.

Planning 72

Planning Business Paid Search Agency Communities 72

Martech

SEPTEMBER 21, 2023

In business, we often assess contacts based on how they will — or will not — support what we’re promoting. This has traditionally been done through surveys, focus groups or other forms of direct communication. This is an extreme example of a concentrated personality type. Business email address Subscribe Processing.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing AI Profiling Personalization 102

Oktopost

DECEMBER 21, 2023

Focus Groups: Conduct focus group discussions with a representative sample of your target audience. For example, businesses in the United States spent $232.70 Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. In this article, we talk more about AI automation, how it benefits organizations and what its most common applications are in the business world. What is AI automation?

Marketing AI 102

Marketing AI Work Management Automation Marketing Management 102

Marketing Insider Group

AUGUST 30, 2021

Today’s crazy-busy customers are wary of sales pitches, cold emails, and hype-filled messages. how they’re thinking and feeling about their business). To do this, you need to move away from business-centric to customer-focused thinking. Examples of empathetic B2B companies. Apply empathy personally and be an example.

Paid Search Agency 292

Paid Search Agency B2B Sales Marketing & Strategy CMO 292

Martech

SEPTEMBER 19, 2023

While business development representatives (BDRs) were always associated with sales, more and more companies have started integrating them into their marketing departments. Businesses that have already adopted the model close 67% more deals. Business email address Subscribe Processing. Sounds impressive? In your inbox.

Lead Ranking 112

Lead Ranking Top of Funnel Lead Scoring ROMI 112

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. Social Media for Business by the Numbers.

Social Media 111

Social Media Paid Content Media Business 111

Martech

MARCH 20, 2024

Dig deeper: Innovation vs. rebranding: How to choose the best change for your business 2. If you do business outside the U.S., Always emphasize value Branding is a promise of value that tells people why they should do business with a company. A great example of this is a case study from St. Descriptive names (e.g.,

Enterprise Management 98

Enterprise Management Work Management Marketing Management Brand Identity 98

Heinz Marketing

APRIL 12, 2022

It requires conducting research to uncover behaviors that may include focus groups, online surveys, user interviews, etc. As a B2B Marketer, you’re trying to find out what challenges and needs a business encounters (in various industries) and how your content can help them grow their business.

Ideal Customer Profiles 91

Ideal Customer Profiles Account Based Marketing B2B Marketing Buyer Personas 91