Navigate the Channel

JULY 19, 2023

The concept of “Social Currency” has gained traction as a crucial element in building product company marketing strategies. This article explores the future of Social Currency and its potential impact on building product marketing. How can building product companies use Social Currency?

Product 65

Product Ad Building FAQ Communities 65

Kaon

OCTOBER 13, 2020

When businesses reopen following the COVID-19 shutdowns, they have to adjust to new realities. While there’s a certain comfort in the idea that reopening is itself a return to normal, actual business practices are unlikely to be the same for some time yet. Credit: Pixabay. But in a sense, the same is true of B2B contact.

Product 162

Product Marketing & Strategy Interactive Marketing Lead Ranking 162

Zoominfo

MAY 21, 2020

And we’ve got examples. So forget your product features and brush off the benefits, because you’re going to connect with your prospect on a (virtually) human level. How to Write a BASHO Cold Email (With Tons of Examples). Take the example of selling into IT Staffing and Recruiting companies. What is a BASHO Email?

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

SendX

MARCH 18, 2021

However, with the right approach, your email list will become a hugely profitable part of your business. Why is a Healthy Email List Essential to Your Business? Other times you’ll be providing your information in exchange for a piece of free content, like an eBook. Here’s an example of an email he sent his friends.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

Hubspot

JUNE 28, 2021

If you’re a small business, your website has a big impact on your success. Research shows that roughly a third of people use the web to find local businesses. As a small business, you might not have the budget to hire a designer, bring in a development team, or pay for a suite of design tools for your new site. Let’s dive in.

Small Business Marketing 101

Small Business Marketing Design Marketing Websites Examples 101

Biznology

APRIL 11, 2018

When you invest in promotional products, you want to make the most of them. When promotional products do such a good job advertising your business, you should use them more often. Today we have 5 ways to promote your promotional products. Promote your promotional products on your website. Hand out goodie bags.

Promotion 200

Promotion Product Privacy Policies Ad Exchange 200

Hubspot

JULY 6, 2021

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. We live in a digital era, and people are still checking their emails daily, so strong email marketing strategies are essential, especially for Black-owned businesses.

Email Marketing 101

Email Marketing Marketing & Strategy Marketing Strategy Planning 101

Contently

JANUARY 11, 2023

A brand could remember the last item a repeat visitor bought and suggest a complementary product or offer a loyalty discount based on purchase history. Tech innovations and business growth goals have driven marketers to engage more often over more channels, resulting in digital overwhelm. Personalization takes many forms. Easy, right?

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

Hubspot

JUNE 14, 2018

Human-centered design means creating products to solve your consumer’s struggles and help them live better, easier lives. Now, let’s look at a real example of human-centered design: meal subscription boxes. Consider the biggest hassles your consumer faces, and how your products could get better, to solve for those issues.

Design 94

Design Examples Product Customer Surveys 94

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. This makes it especially important that what you do share about your business is truly noteworthy. Ernst and Young.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Rev

JUNE 21, 2023

In this blog post, we’ll look at some key differences between lead generation and sales prospecting, including examples to help illustrate these concepts. Leads are individuals that have shown some interest in your product or service. They may be entirely new to your business and still trying to understand what you offer.

Lead Generation 78

Lead Generation Work Management Ideal Customer Profiles Marketing Management 78

Biznology

DECEMBER 27, 2019

Email marketing automation is when you set up for your business automated emails and drip campaigns that will go out to your clients when they take certain actions in regards to your business. This saves you time and energy by accomplishing certain processes on your behalf while you work on your business. The Welcome Email.

Marketing Automation Services 171

Marketing Automation Services Marketing Automation Email Marketing Automation 171

Vision6

FEBRUARY 28, 2022

Starting a business is no small feat, especially when you’re juggling the balance of time, money, and resources. So we’re going to show you examples of growth hacks that will help build a strong list of genuine leads and revenue streams. Use your order confirmation emails to suggest similar products or services.

Examples 98

Examples Budget Programs Ad Exchange Opt-out 98

Marketing Insider Group

MAY 2, 2023

In this post, we’re sharing the benefits, examples, and “how-to” of all things zero-party data so you can start creating content that converts. Your business owns this data, so as long as you’re practicing good privacy habits, everything will be safe and secure. Include forms on your website. Take social media polls.

ROI 234

ROI Webinar Metrics Privacy Content 234

Hubspot

NOVEMBER 26, 2021

When done right, the method can drum up quick interest in your business, foster customer loyalty, and pay off in spades. These kinds of strategies work better for certain businesses than they do for others — and you run the risk of undermining your company's reputation and losing out on hard sales if yours isn't effective.

Pricing 86

Pricing Price Examples Practices 86

Oktopost

SEPTEMBER 21, 2023

With 78% of businesses that use social selling outperforming businesses that don’t, you can’t afford to miss out on this strategy. Top Social Selling Examples: and Mistakes to Steer Clear of Here are the top social selling mistakes you need to avoid to maximize the impact of your social selling strategy: 1.

Sales Management 62

Sales Management Examples Top of Funnel B2B Thought Leadership 62

Optinmonster

JUNE 26, 2023

Are you looking for marketing automation workflows to save you time and make more money for your business? Automated workflows keep your business running around the clock. In this article, we’ll go through the most effective examples of marketing automation workflows. Let’s get started!

Marketing Automation Services 60

Marketing Automation Services Marketing Automation Automation Examples 60

Sprout Social

OCTOBER 9, 2023

Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. There were some real themes that came out of that exchange. Ultimately, it comes down to leading by example. Leffer used these foundational inputs to create real examples of how the team could use AI.

Marketing AI 110

Marketing AI Examples Lead Scoring Lead Ranking 110

Martech

MAY 20, 2022

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. It would ban them from operating more than one of these functions: supply-side brokers selling publisher ad space, demand-side brokers selling ads, or ad exchanges connecting buyers and sellers. Image from CDTA factsheet.

Amazon 114

Amazon Paid Search Agency Ad brokers Facebook 114

Biznology

MARCH 23, 2021

As you think about the future, it is essential to consider what technology trends will impact your small business in 2021. Small businesses are always looking for ways to improve efficiency and increase revenue streams at the lowest possible cost; thus, their ability to adapt quickly is imperative for survival.

Small Business Marketing 104

Small Business Marketing Trends Business Ad Exchange 104

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. As a subscription-based business, landing pages are key to ckbk’s marketing in order to grow their email lists and drive more signups. It’s about showing and telling.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Optinmonster

NOVEMBER 9, 2021

Here are just a few ways these campaigns will help your business: Grow Your Email List : Attract new subscribers with FAST results. Later, when your visitor is about to abandon one of your product pages, you could grab their attention with an exit popup with their own name on it. Give Visitors a Few Choices.

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

Martech

JANUARY 23, 2023

Missing out on products your data tells you they purchase regularly. They aren’t, although they often work together in email campaigns (as shown in the Leesa example below). Limited-edition products. Instead of pushing them to buy, reassure them that they’ll spend their money wisely on your products.

Email Marketing 107

Email Marketing Examples Urgency Marketing Merchandising 107

Unbounce

NOVEMBER 13, 2021

White papers are content marketing powerhouses for business-to-business (B2B) companies. White papers make terrific lead magnets —content you provide to visitors in exchange for their contact info. 3 White Paper Landing Page Examples to Inspire Yours. Let’s learn from example—three of ’em, to be exact.

Landing Pages 126

Landing Pages Paper Examples Digital Experience Platform 126

Only B2B

NOVEMBER 29, 2019

As a marketer, you should always focus on the lead generation best practices because the expectations of customers keep on changing and you need to anyhow fulfil their demand and generate a lead for your business. The main goal of any business is to generate both high quantity as well as high quality leads. Use Forms on Every Page.

Lead Generation 118

Lead Generation Practices Examples Generation 118

Outgrow

FEBRUARY 12, 2023

15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. Hence, here are some effective and out-of-the-box promotion ideas you need to try out today to grow your business. Let’s consider some examples to understand this.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Convert

FEBRUARY 10, 2022

For customers, online shopping is convenient and gives them the option to compare products from different stores. Besides quality products, affordable shipping, and value for money, there are other ways to attract customers. One of the most important areas to focus on is your product pages. Analyze Your Product Pages.

Traffic 97

Traffic Conversion Product Cross-Selling 97

Vision6

MAY 30, 2023

Before we dive into some sms marketing examples, it’s important to know exactly what SMS marketing is and why should it be part of your marketing strategy ! But before you blast your entire database and risk an unsubscribe, let’s check out some sms marketing examples and what we can learn from them.

SMS 52

SMS Examples Marketing Management Opt-out 52

Webbiquity

APRIL 19, 2022

Social proof can help create trust and boost your business growth in 2022. They’ll recommend you because they honestly believe you are the best business for the job. Don’t use it (at least not more than rarely) to pitch your product or service or to close a deal. Image credit: Thirdman on Pexels. Create a Community of Advocates.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Convert

NOVEMBER 13, 2023

Growing a successful product means constantly adapting to your users’ needs. Product experimentation is key to this. It’s a tool for testing and improving your product while you continuously develop it. Why Is Product Experimentation Essential in Today’s Climate? Let’s get started!

Product 52

Product Lead Ranking A/B testing Sample 52

Optinmonster

NOVEMBER 20, 2023

Are you looking for tried and tested discount code ideas to grow your business? In this blog, we’ll share 9 real-life examples to help you come up with engaging promotional code ideas and generate more leads. Coupon marketing hasn’t just survived the changing landscape of business over the last century.

Examples 59

Examples Urgency Marketing Loyalty Mobile Advertising 59

ClearVoice

APRIL 22, 2021

Here, a guide to onboarding emails, including top do’s and don’ts and concrete examples from stellar brands: What is an onboarding email? Whether through a quality product or dependable customer service, they somehow made a lasting impression on you. What did you offer in exchange for the subscriber’s email address?

Examples 128

Examples Conference Newsletter Ideal Customer Profiles 128

Navigate the Channel

JANUARY 11, 2024

Consumers increasingly rely on the experiences and opinions of others to make purchasing decisions, which underscores the importance of obtaining the right online reviews for your business. So, where and how can you get the right reviews for your business? It’s often the first result people see when searching for your business.

Work Management 65

Work Management Marketing Management Customer Satisfaction Business 65

Sana Commerce

NOVEMBER 10, 2023

Plus: how digital commerce is relevant to B2B product sellers today, along with the strategies and tools you need to implement a digital commerce ecosystem that works for your business. Digital commerce in the B2B sector is a multifaceted ecosystem where businesses interact, collaborate, and transact online.

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

Hubspot

DECEMBER 6, 2022

One of the best ways to outsell the competition is by leaning into your business ecosystem. Sales teams that leverage their business ecosystem close larger deals faster and more frequently. But what is a business ecosystem? What is a business ecosystem? Methods for Leveraging Your Business Ecosystem.

Advertising Agencies 69

Advertising Agencies Work Management Paid Search Agency Ideal Customer Profiles 69

Salesforce Marketing Cloud

SEPTEMBER 16, 2022

As businesses have shifted to a hybrid world, they’ve had to respond to many new challenges. Salesforce Design has been developing a philosophy and method that centers relationships as the building blocks of business and social value. Incorporating these mindsets can help you bring more humanity to technology and business.

Lead Ranking 98

Lead Ranking Lead Scoring Business Peer-to-peer 98

Valasys

JUNE 23, 2023

Welcome to beginners, looking for a method of writing an effective business email. Writing a business email means you are preparing a professional proposal. Paraphrasers have made it easier to prepare a captivating email body for business emails. What is a Business Email & What is Its Purpose?

Effectiveness 52

Effectiveness Business Marketing Proposals Advertising Mediums 52