The Forward Observer

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The Marketing Book Podcast: “Any Insights Yet?” by Chris Kocek

The Forward Observer

Transform Your Business. They are the quintessential a-ha moment that all businesses are after, and yet very few people can agree on what an insight is or how they got one. demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. Transform Your Business.

Planning 152
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The Marketing Book Podcast: “Discover Questions” by Deb Calvert

The Forward Observer

This 10th Anniversary Edition is packed with new research, examples from a wide variety of fields, and complementary competencies for communication effectiveness in any situation or setting. Now DISCOVER Questions® isn’t just for sellers anymore! And, interesting fact – her husband is the heir to the Calvert Whiskey fortune!

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The Marketing Book Podcast: “The StorySelling Method” by Philipp Humm

The Forward Observer

The techniques you will learn are the same ones that have helped thousands of professionals at top companies like Google, Oracle, and Visa win more business. He has helped thousands of sellers, leaders, and entrepreneurs worldwide use stories to inspire in business and beyond.

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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

Content marketing is one of the most important pieces of the marketing plan, but many businesses do not approach it strategically. Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success.

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The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

It features easy-to-implement frameworks and actionable guides throughout as well as examples of best-in-class content marketing from the likes of Patagonia, Microsoft, Spotify, and Google plus interviews with top industry experts from across the globe.

Planning 130
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The Marketing Book Podcast: “Inspire Your Buyers” by Bruce Scheer

The Forward Observer

Bruce’s go-to-market narrative model will give you the edge you are looking for in achieving your business growth goals.