Onalytica B2B

AUGUST 30, 2017

Creating an influencer program without setting targets and adhering to a robust measurement framework risks having siloed campaigns without tracking overall business impact. What we mean by value added to your business, is that influencer marketing should contribute to achieving wider overarching business objectives.

Planning 192

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Onalytica B2B

AUGUST 17, 2017

This guide is for anyone in Marketing, Communications or indeed business who would like to improve brand equity and/or market share by working with influencers in a 2-way partnership to provide value to the influencer community and wider marketplace. An example measurement framework from the whitepaper: . What can be achieved.

Paper 0

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Onalytica B2B

NOVEMBER 15, 2018

For example, it is ambitious to get an ‘inactive’ employee to go from having no audience and no social media activity to increasing both of these things simultaneously. Some example evolutions: The transition from an enthusiast to a thought leader. The Journey to Becoming an Influencer.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Onalytica B2B

NOVEMBER 12, 2018

Read on to learn a top-line summary of how each sector differs in their: program focus, business outcomes, social media channels, content focus and influencer targets. Business Outcomes. Business Outcomes. Business Outcomes. DOWNLOAD EMPLOYEE ADVOCACY 2.0. Employee Advocacy in B2B. Program Focus.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

DECEMBER 13, 2017

Facebook hired Mari to go on tour with the company and teach SMBs at the Boost Your Business 2015 series of events. I specialized in e-commerce, information products, email marketing and business development coaching. I can listen to any episode and learn terrific insights that are immediately applicable to my business.

Webcast 146

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Onalytica B2B

MAY 3, 2018

For example: asking an influencer for a quote is far less time consuming than filming and editing a video with an influencer. But if you reach out to some tech influencers, or influential small business owners, you might just get lucky. How relevant the influencers are. inviting an influencer to another department’s event).

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Onalytica B2B

NOVEMBER 22, 2018

Petya , Global Influencer Marketing Manager at NetApp drove this point home in the context of building a business case internally, too: “start small, get the results and then present that as a business case. Be transparent with your influencers about your business outcomes. Alistair Wheate (@alwheate) 21 November 2018.

Planning 266

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Onalytica B2B

APRIL 3, 2018

For example, if an influencer requires compensation for their expenses and time to travel to a conference, or to write a piece of content. I’m going to come back to my Casey Neistat example yet again as it is such a great example of how a global brand with a large budget have collaborated with a well aligned macro influencer.

Marketing AI 278

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Onalytica B2B

NOVEMBER 7, 2017

He now runs his own global personal branding and influencer marketing business: OPTIM-EYEZ. As the ‘influencer’ achievements and recognition began snowballing, I knew it was time to make the big leap and launch my own business , doing what I love — with the freedom to help others along the way…. The rest is history!

Storytelling 180

Storytelling Advertising Agencies Work Management Paid Search Agency 180

Onalytica B2B

FEBRUARY 22, 2017

If senior management can see tangible proof that influencer relations has the potential to not only produce impressive ROI but contribute to the achievement of business objectives, they’re far more likely to dedicate more resource and perhaps expand plans across the business. Implementing influencer relations is no mean feat.

Marketing Management 266

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Onalytica B2B

OCTOBER 11, 2018

Setting Objectives (Business Objectives, Program Objectives/KPIs and Employees Objectives/KPIs). An example framework from the paper: The Evolution of Employee Advocacy. The Integrated Model Explained. Optimizing your Content Marketing. The Similarities and Differences Between B2B and B2C. Measuring Success.

Buyer's Journey 223

Buyer's Journey Organization Paper Social Media 223

Onalytica B2B

MAY 10, 2017

If they’re a millennial for example, then they’re likely to respond differently to particular opportunities than say an influencer of the baby boomer generation. Once a foundation has been built through virtual engagement, arrange to meet and get lunch or coffee, or invite them into your office for the day, for example.

Peer-to-peer 252

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Onalytica B2B

SEPTEMBER 12, 2017

With such a large pool to choose from, how do you whittle down those that are worth your resource, time and energy in pursuing as influencers for your business? It is likely that you already have some grip on the target audience for your business, whether that be a consumer or business audience. Industry Issues (e.g.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Onalytica B2B

APRIL 6, 2017

The term ‘relations’ has similar connotations to the word relationship, while the term ‘marketing’ is used to describe an overarching business function. With both words meaning entirely different things on their own, why is it that when ‘influencer’ is popped in front that they are regarded in a similar light? What does it entail?

Social Media 261

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Onalytica B2B

SEPTEMBER 6, 2017

Investment of time and money is also largely dependent on just how important influencer marketing is to the brand and its achievement of wider business objectives. Guess what, I also have an example! This is a prime example of using existing resources and cleverly turning it into added value.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Onalytica B2B

JULY 18, 2018

Cited as Brand Ambassador for Informa’s Ovum TMT business unit, he reaches tens of thousands of followers as part of the Big on Data blogging team at ZDNet, along with his Twitter and LinkedIn blogging feeds. Just a couple examples include renowned data scientists such as Kirk Borne & Hillary Mason. There are many.

Enterprise Management 100

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Onalytica B2B

OCTOBER 1, 2018

Over the past 18 years, Andy has given digital marketing advice to 1000+ businesses. But I needed to do much more to create a sustainable business. This one is a fun example. Bio: Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media , an award-winning 38-person web design company in Chicago. Webinars.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Onalytica B2B

APRIL 11, 2017

But it takes iterative testing and a methodological approach to achieve this sustainable return, and every recipe is specific to the individual business and its goals. For example, SEO is most certainly a long game. Discover & Identify: Firstly, you need to establish business goals and align your startup marketing strategy.

Startups 213

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Onalytica B2B

MARCH 1, 2017

Understandably, the perceived value of LinkedIn seems to be more obvious to CEOs, as 70% of those with a social media presence, created themselves a profile on LinkedIn first- perhaps as the purpose of LinkedIn is to network and facilitate business opportunities. 4) Lead by example. 2) Facilitate sales opportunities.

Social Media 100

Social Media Media Ideal Customer Profiles Cold Calling 100

Onalytica B2B

AUGUST 23, 2017

Examples of this are influencer marketing strategies inclusive of paying celebrities for product placements or to endorse or sponsor products. “For B2B marketers Influencer Marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.”

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

APRIL 5, 2018

Over the past 18 years, Andy has given digital marketing advice to 1000+ businesses. This image is part of our big checklist and examples of social media post. ? Bio: Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media , an award-winning 38-person web design company in Chicago. Special Characters and emojis.

Social Media 180

Social Media Network Marketing Conference Work Management 180

Onalytica B2B

NOVEMBER 22, 2017

When it comes to being social, a business has to start with its leaders. At Tribal Impact , it’s our mission to increase employee advocacy in a way that really adds value to businesses. These tips are based on my experience of working with leaders to help them adopt a more social approach to business by executives using social media.

Social Media 84

Social Media Tips Peer-to-peer Media 84

Onalytica B2B

MAY 16, 2018

Then when I was about about twelve years old I had my first business, a birthday party magic show business. So I was constantly making the show better and better, well that’s the same in any business. That’s the way business is going and people are recognizing the power of that.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

JULY 19, 2018

Here are some examples of the vast array of accounts that would have looked credible and influential, with impressive metrics to most if you looked at their account pre-cull. Qatari Business Mogul. Whereas the accounts that have bought a large quantity of followers (e.g. Who has been most affected? Now here is the fun bit. KyleEdwards.

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Onalytica B2B

DECEMBER 7, 2017

This will depend on your influencer marketing objectives, but example areas that you can assess are: Brand awareness – how aware are your influencers and target audience of your brand? How does this compare to your competitors? Justifying influencer marketing to senior management is often the most challenging feat.

Planning 198

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Onalytica B2B

MARCH 18, 2015

Digital Health and wearable tech are increasingly important to businesses and consumers alike. The popularity of Digital Health is big business with sustained levels of growth predicted for the future. As a result, empowered patient will be less likely to have a heart attack, for example. Mapping the community.

Brand Identity 100

Brand Identity Branding PageRank Marketing Management 100

Onalytica B2B

FEBRUARY 17, 2016

The possibilities for IoT are limitless, it can be used to turn the automated home into the smart home for example, or to make our cars even smarter and disrupt the automotive industry. This is allowing many small agile businesses to create competitive advantage.” For example, monitoring people actively (e.g. Evan Sinar.

Lead Ranking 50

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Onalytica B2B

APRIL 18, 2016

The event organization succeeded in not only bringing the business and innovation sides of the fintech industry to the stage, but also addressed important issues such as how we can help the unbanked and refugees. It set an example for other countries to follow. ” Chris Skinner – CEO at The Finanser.

Branding 0

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Onalytica B2B

SEPTEMBER 16, 2015

What were once standalone websites and online chat services; are now advertising spaces and business opportunities. Thus were born bands and artists who gained fame solely due to MySpace marketing (Arctic Monkeys, Drop, Dead, Gorgeous and Jeferee Star, for example). Social Business Hour. GrowthHackerAm. GrowthHacker.am.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

DECEMBER 2, 2015

Through these unique market conditions, Fintech has become a big business generating well over £25bn a year in the UK alone through different guises. Oscar Williams-Grut – Reporter at Business Insider. The big issue still overhanging consumer fintech businesses is can they break into the mainstream. Andreas Staub.

Peer-to-peer 30

Peer-to-peer Lead Ranking Work Management Brand Identity 30

Onalytica B2B

NOVEMBER 2, 2017

One particular example Tim shared, was them sending an influencer to Milan – the influencer shared nothing but meaningless Instagram stories of them chatting in locations that could not be identified. Sell the benefits that this will have to them personally, not just the benefits that this will have on the business.

Work Management 202

Work Management Paid Search Agency Advertising Agencies Marketing Management 202

Onalytica B2B

JULY 16, 2018

B2B Ignite 2018 took place on 10th July at the Business Design Centre in Islington. He started by highlighting that in B2C consumers don’t act as rational consumers are supposed to act, and in B2B business people don’t act as rational business people are supposed to act. Customer journey mapping.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

SEPTEMBER 27, 2017

However, carefully considering how your business can also provide audience value and personal influence as a way to engage will make attracting influencers infinitely easier.” Content Promotion to ensure your content is reaching the right audience and driving business outcomes. Social Media Presence to have credible outreach.

Paid Content 219

Paid Content Planning Work Management Peer-to-peer 219

Onalytica B2B

JANUARY 5, 2018

Bio: Sujan Patel is the co-founder of Web Profits , a growth marketing agency helping companies leverage the latest and greatest marketing strategy to fuel their businesses. Location: Austin, TX, USA. I think it’s pretty interesting and I know they are kind of cliches but I learn from all kinds of people.

Advertising Agencies 138

Advertising Agencies Paid Search Agency Marketing Automation Services Work Management 138

Onalytica B2B

APRIL 27, 2017

For example, if you’re advertising an event you’re hosting in London, you may achieve better results if you limit your targeting to those in London only- this means that you’re not wasting your money and exposure on those that ultimately will not be interested. Efficient direct marketing.

PPC 235

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Onalytica B2B

JANUARY 17, 2017

Far too often influencer programs do not have focused objectives that are aligned with business or marketing objectives. Senior Management often do not see social media as core to their main business objectives; hence the number of Influencer Marketing pilot programs throughout 2016 to prove the concept to Senior Management.

Paid Search Agency 100

Paid Search Agency Enterprise Management Work Management B2B Thought Leadership 100

Onalytica B2B

JUNE 2, 2016

Renewables are no longer seen as an expensive alternative, but a cost-effective source of power that can save businesses and consumers money, and are, of course, a key lynchpin in stemming the risks from climate change. Forbes, Business Sector Media. We Mean Business. Twitter is my preferred social media platform.”. Van Badham.

Brand Identity 100

Brand Identity Branding Lead Scoring Lead Ranking 100