Crimson Marketing

FEBRUARY 9, 2015

For example, in a survey of CEOs, close to three out of four agreed with the following statement: marketers “are always asking for more money, but can rarely explain how much incremental business this money will generate.” ” For example, “at Google, lead times for new products are continually shrinking.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

NOVEMBER 19, 2014

The dominant paradigm of the past, in which desktop or laptop computers were the primary technology for home and business internet access alike, has come and gone. For example, a mobile credit card processing system will ensure buyers on mobile devices will be able to complete purchases smoothly. Technology is undergoing a major shift.

Mobile Marketing 100

Mobile Marketing Peer-to-peer Viral Marketing Fulfillment 100

Crimson Marketing

MAY 20, 2015

Other discussion areas include: Know your customer DNA: Jacob shows how marketing technology can expand marketers’ understanding of buyers “from a few indicators to thousands of indicators,” and provides two real-world examples demonstrating what indicators may point to conversion propensity for your organization.

Enterprise Management 100

Enterprise Management B2B Marketing Marketing Management Budget Programs 100

Crimson Marketing

FEBRUARY 25, 2015

With Netskope, the business can move fast, with confidence. “Irrespective of whether they buy ours or anyone else’s,” says Cloud security firm Netskope’s CMO Jamie Barnett, “(buyers) have to justify their decision….And Netskope™ is the leader in safe cloud enablement. Demand Generation Podcasts'

Thought Leadership 100

Thought Leadership CMO Demand Generation Top of Funnel 100

Crimson Marketing

JULY 23, 2015

As an easy example, a click-through or open isn’t a lead. For example, while an ad might be for the purpose of generating awareness, it can also have a call to action that leads to a personalized landing page in the marketing automation system. But to be most effective in growing revenue, sales and marketing have to be aligned.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

OCTOBER 29, 2014

Topics include: Paid, Owned and Earned Media: Mark defines clearly these oft-heard marketing channels, explains the ways that earned and paid audience outreach can be amplified, and provides a few real world product marketing examples.

CMO 100

CMO PR Advertising Channels Public Relations 100

Crimson Marketing

NOVEMBER 10, 2015

The paradigm shift, says Gilad de Vries, VP of Strategy, Products and Business Intelligence for content discovery platform Outbrain, is from “push” to “pull” marketing. Together, this is radically altering the go to market strategy required of brands.

Lead Scoring 100

Lead Scoring Lead Ranking Banner Ads Marketing Strategy 100

Crimson Marketing

JANUARY 9, 2015

Using real examples from industries as far flung as retail and healthcare, Ashley shows how data shared between every influencer in the supply chain results in optimized customer experiences, smarter technology marketing and better business results.

Enterprise Management 100

Enterprise Management CMO Work Management Marketing Management 100

Crimson Marketing

JANUARY 8, 2014

This movement “empowers providers, peers and ‘consumers’ alike to directly interact, do business or engage in transactions” (think AirBnB). There’s an opportunity here to create partnerships “that can enhance existing business and brand initiatives or create entirely new ones.” ” 2. .”

Peer-to-peer 100

Peer-to-peer Ad Frequency CMO Marketing Automation Services 100

Crimson Marketing

JUNE 11, 2013

For example, an advantage of a partner community is it may spark conversations that lead to innovative ideas. Harvard Business Review ). If you’re a company that deals in partner marketing, you may not be fully taking advantage of all your conjoined potential. Image: Courtesy of Dan Gingold/Vimeo.

Work Management 100

Work Management Advertising Agencies Marketing & Strategy Marketing Management 100

Crimson Marketing

JUNE 4, 2015

He shares insider information on the challenges Trulia has faced providing enough value for visitors to reveal themselves, provides examples from Amazon, Netflix and OpenTable of value engagement done right, and explains the importance of the relationship between Marketing and Product Lead.

Multi-Channel 100

Multi-Channel Advertising Channels Planning Amazon 100

Crimson Marketing

JULY 30, 2013

For example, if you’re a green business but do not have an internal recycling policy, your message is broken. Tapping into these basic human needs of communication can create a powerful message for your business. If a conflict arises, handle it personally and professionally. You want to be a part of that excitement. .

Work Management 100

Work Management Verticals Marketing Management Social Media 100

Crimson Marketing

JULY 11, 2013

Why wouldn’t you want to be a part of something that has the vast potential to connect you to your top business to business markets? This number, 343 million, reflects the people who are actually participating on a daily basis and engaging in conversations. The end result can be a whole new set of targeted prospects. .

Google 100

Google Marketing Mix Social Networks Social Media 100

Crimson Marketing

MARCH 12, 2015

Cart Smarts: Craig demonstrates examples of how technology is allowing retailers to develop incredibly accurate marketing intelligence on store traffic patterns, buyer behavior such as “how many times a pair of jeans were tried on” and even what items are in a particular shopper’s cart at any given time.

Internet Marketing 100

Internet Marketing Work Management Paid Search Agency Marketing Management 100

Crimson Marketing

SEPTEMBER 26, 2014

Image: Courtesy of Birmingham Business Journal. If you’re trying to identify the right marketing solutions for your business, it’s not enough to know what your competitors are doing – you need to understand what the most effective companies are doing. For businesses seeking to grow, analytics are a key piece of the toolkit.

Analytics 100

Analytics Paid Search Agency Work Management Marketing Management 100

Crimson Marketing

JANUARY 13, 2015

For example, be sure your core systems can easily maintain business and data continuity if you do swap out a stack component such as an email service provider (ESP), marketing automation platform or marketing analytics software.” ” 2.

Marketing Management 100

Marketing Management Trends Marketing Automation Services CMO 100

Crimson Marketing

DECEMBER 12, 2014

For example, you can create separate personalized campaigns for buyers in New York City and another for those in Los Angeles. These “impulse buys” spurred on by email marketing can lead to significant gains for businesses. Dave Landry is a entrepreneur and business journalist with a background in small business finance.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

JANUARY 27, 2015

Leo shares examples. With a global team of dedicated business partners, Toshiba provides end-to-end solutions, services and support that help clients meet virtually any retail technology need. Toshiba solution footprint installed in 60% of top 25 retailers worldwide with over 3 million systems in place today.

Work Management 100

Work Management Marketing Management Advertising Channels Marketing & Strategy 100

Crimson Marketing

AUGUST 20, 2015

For a long period of time, marketing has been seen as just that: a necessary but overall costly part of doing business. They’re so knowledgeable, in fact, that many business buyers have already made a decision about what they’re going to buy before talking to a vendor. However, don’t feel bad. How could it actually impact that?

Generation 100

Generation Advertising Agencies Education Barriers 100

Crimson Marketing

APRIL 21, 2015

It is not only the volume of data changing the business landscape, however—the velocity and variety of data is also increasing at a breathtaking rate. What it gained was business critical insight into “when to call a consumer, which product to pitch and which salesperson is best suited to close the sale.

Analytics 100

Analytics Analysis Case Studies B2B Sales 100

Crimson Marketing

FEBRUARY 28, 2013

For example, by sharing that individual’s content and inviting them to private communities, private events, and private hangouts, you don’t just send them a message; you build and strengthen a relationship. It’s no secret that Google’s business model is to sell advertising. Google Play.

Social Media 100

Social Media Google Media B2B 100

Crimson Marketing

JANUARY 7, 2015

How they define their relationship and joint business strategy will determine their company’s future. . Forrester predicts that 60% of companies will experience a data breach in 2015, “with the worst and most-publicized examples destroying years of brand value.” Source: Forrester. Image: Courtesy of Virgin Media.

CMO 100

CMO Forrester Business Touchpoints 100

Crimson Marketing

SEPTEMBER 16, 2014

Example 1: Social Media Listening. This particular buyer tweeted a question related to one of their current on-going business problems. As a result of his awareness of the tweet, the sales rep is able to bring answers directly related to the buyer’s business problem to the call, speeding up the sales cycle.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100

Crimson Marketing

JULY 24, 2014

Look at your company’s overall business plan, including the revenue goal. Your marketing plan should align around the business priorities and goals for your company as set out in the company plan. Talk about qualified opportunities and closed business. Five Best Practices for Becoming a Revenue Marketer. Don’t talk about leads.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Crimson Marketing

JULY 9, 2015

One company that has shown how much impact insight-driven, proactive marketing can have is Rochester, NY-based Paychex; the leading payroll, HR, and retirement benefits outsourcing service for small businesses. The number of businesses with 20 to 49 employees – Paychex’s sweet spot – fell 13.5

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100

Crimson Marketing

OCTOBER 9, 2014

When explaining the concept of viral marketing solutions to a friend, I struggled for a moment attempting to find a better example than the popularity of advertisements both seen and produced yearly for the Super Bowl. Megan Marie Ritter is an online business journalist with a strong background in telecommunications and marketing.

Viral Marketing 100

Viral Marketing Youtube Twitter Loyalty 100

Crimson Marketing

NOVEMBER 26, 2013

72% of CEOs report “Marketers are always asking for more money, but can rarely explain how much incremental business this money will generate.” Example: Death of Spam. Business Insider ). Marketing’s Big Chance: Data Deluge. The consumer decision journey is generating huge amounts of data. 2 million customers.

CAN-SPAM 100

CAN-SPAM Mobile Marketing Marketing Mix Customer Surveys 100