Cintell

DECEMBER 20, 2019

Here’s an example of a completed grid based on DigitalMarketer’s marketing manager persona. They require education, context, and examples to make sense to viewers. For example, if your buyers are developers who have an affinity for Star Wars, using a Star Wars reference will make your content more appealing and personable.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Cintell

JULY 3, 2018

Every B2B technology business wants to be focused on the customer, from marketing efforts to product innovation. For example, empower your buyers with free trials, allowing them to push the limits of your product. Brooklin Nash writes about the latest tools and small business trends for TrustRadius.

Buy 172

Buy B2B Vendors Transparency 172

Cintell

APRIL 7, 2016

While clustering a customer database is a helpful starting place, high-performing organizations are seeing real business value from researching deeper information about their audience that covers more than demographic or firmographic details. Today, many companies are using their existing contact database to formulate personas.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Cintell

NOVEMBER 25, 2015

We just arrived back in Boston from the inaugural SiriusDecisions Technoloy Exchange , an event dedicated to solving some of the complexities around the most central component to today’s function of business-to-business marketing – meeting and managing the demands that technology places on our jobs.

Marketing Management 100

Marketing Management Buyer Personas Blast Campaigns Buzz 100

Cintell

MARCH 20, 2015

Peter Drucker describes a vivid example of this problem in his HBR article The Theory of the Business. For example, Quarry client John Deere saw a consistent problem plaguing one area of their market over a number of years. Using these data to define market segments causes managers to aim innovation at phantom targets.” [1].

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Cintell

JULY 15, 2020

The struggles that businesses with low-quality customer support face boil down to one singular issue: ineffective communication. Business intelligence is at the helm of modern strategy, and customer communication is no exception to the rule. Driving strategy with intelligence. Understanding your target personas.

Optimization 100

Optimization Paid Search Agency Ad Frequency Buyer Personas 100

Cintell

OCTOBER 23, 2017

In business, it’s important to know who your primary audience is – if you don’t know who you’re marketing and selling to, it’s going to be tough to make a sale. These personas can inform your strategic decisions at every level of business—from marketing to sales to product development—and help drive customer engagement.

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166