Buzz Marketing for Technology

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How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

LH: A serious game is a game that we play to solve a business problem as opposed to any other kind of game typically played for entertainment purposes. When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan.

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Total Business Strategy: From Planning to Execution

Buzz Marketing for Technology

Professor Michael Porter, Harvard Business School on the topic of Strategy at the World Business Forum. Times like these the need for strategy and planning could never be more important. But there is still a lot of confusion about Strategy and what it is. Which also makes it hard to imitate.

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Why Sustainable Competitive Advantage is so 1990

Buzz Marketing for Technology

I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business (Harvard Business Review Press, 2013). And you should keep doing them.

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

These types of services and many others have made scalable lead generation affordable for businesses, but I often feel the potential for lead scoring and lead nurture through personalization isn’t being exploited as much as it could. Again this approach isn’t new technically innovative, but it is underexploited.

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Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data can be a unifying thread of information that supports decision-making at every stage of product development – discovering a new product idea, building a business case for it, developing the product, testing and validation, launch, and post-launch review. Related posts: How important is real-time data?

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6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Yes, big data can fundamentally shift the way you do business. 2) Align big data goals with your individual business goals. Interactive Marketing Online Testing Strategy. But don’t try to change everything at once.

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Cryptocurrency should appeal to regulators

Buzz Marketing for Technology

Alex is founder and CEO of Northwest Passage Ventures and coauthor—with his dad, business theorist Don Tapscott— of the book “ The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World.” The reason is quite straightforward.

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