B2B Marketing Traction

JANUARY 19, 2015

For example, you might include some of the following: A section that lists 3-5 headlines from your industry with a brief description of why the news is important. Most don’t make time, and up and coming business people grew up in the video generation and are less apt to read lengthy articles. Publish your eLetter consistently.

Process 100

Process Product Newsletter Template 100

B2B Marketing Traction

AUGUST 2, 2013

” A great example of understanding and speaking to customers is a regional insurance company called Pemco. Lee Odden also wrote this post, 11 Examples of Killer B2B Content Marketing Campaigns Including ROI , which has some good B2B examples. There are tons of great B2C examples out there. What is their story?

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100

B2B Marketing Traction

APRIL 12, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. The graphic below illustrates a real example. B2B marketers need to track lead quality as well as lead quantity. Marketing is a numbers game, right? Fill up that pipeline and increase sales! Not exactly.

Cost per Lead 100

Cost per Lead Trade Show Marketing Leads Leads 100

B2B Marketing Traction

FEBRUARY 9, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. How much should you spend on your business-to-business (B2B) marketing budget? In this post I will show you how to arrive at a marketing budget, using existing sales and marketing data as an example.

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

OCTOBER 2, 2015

This is the time when many organizations and businesses are thinking about planning and budgeting for the next year. A one-page plan for managing and executing planned marketing is something I’ve used successfully for my business and for my clients. There are other visuals you can use with your marketing, too.

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

MARCH 29, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. Let’s use an example of a prospect we’ll call Joe. He thinks, “There might be some value in this company’s software application for my business.” How does it work?

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

MAY 5, 2015

Many businesses missed Google’s algorithm change that requires your website be responsive in order to rank well on searches. For an example, look at the email images below. In our eighteen years in business we’ve helped hundreds of companies improve marketing and their results. Contact New Incite today.

Email Marketing 100

Email Marketing Template Paid Search Agency Mobile Marketing 100

B2B Marketing Traction

NOVEMBER 11, 2014

If that happens, you can upload a custom size of the photo or image as I did in this example above of a Facebook update. See the example above – typically you will cut and paste the URL for the link after your update message. Make your message brief yet compelling. ” “ what do you think?

Linkedin 100

Linkedin Facebook Web 2.0 Tips 100

B2B Marketing Traction

FEBRUARY 25, 2010

Dave Logan, Co-Founder/Senior Partner of Culture Sync, Professor at the Marshall School of Business at USC, and C0-Author of the book Tribal Leadership , presented the opening keynote at the Association for Strategic Planning annual conference in Pasadena, California. Identify an outcome that the business wants. 93% compliance!

Planning 100

Planning Marketing & Strategy Cable Conference 100

B2B Marketing Traction

NOVEMBER 16, 2012

Take my profile, for example. My recommendation is to be very careful with endorsements – in making them (for example, does an insurance broker really do strategic planning? The kind they teach you in business school? I’ve been doing Search Engine Optimization (SEO) since 1998. and in managing them.

Linkedin 100

Linkedin Ad brokers Work Management Opinions 100

B2B Marketing Traction

APRIL 1, 2015

Include some kind of positioning statement for your business just in case the recipient doesn’t remember what you do. For example, “B randed Company is a provider of blue widgets for K-12 educators.”) Can our readers tell what we do? They may remember your name and brand, but they could have forgotten what you do.

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

OCTOBER 18, 2012

More businesses are considering outsourcing staff in the future, according to a study by Randstad. What does this mean for business owners and marketers? Hiring temp workers as middle or top level marketing functions reduces overhead and allows a business to be more fluid. A plan is more important than ever.

Contingency Planning 100

Contingency Planning Planning Marketing Management Marketing & Strategy 100

B2B Marketing Traction

JANUARY 16, 2014

However, if a certain business or organization has specific problems, I suppose the leading skill for the individual hire could be different. For example, maybe the marketing department has poor morale. They take a lot of pride in making their imprint on a business or marketing campaign. Marketing folks are a curious lot.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

B2B Marketing Traction

APRIL 9, 2012

For example, do you want to entertain with your blog posts? One example is Spin Sucks , a blog by PR firm Arment Dietrich. Another example is The Maine PR Maven blog by Nancy Marshall Communications. It is its tone, its style, and how both of those fit its purpose. Do you want to be controversial? All of the above?

PR 100

PR Opinions Planning Blogger 100

B2B Marketing Traction

JANUARY 31, 2013

My colleague, PR pro Roger Gillott, suggests General Petraeus’ brief statement about his affair could be an example of this. ). In our busy information world, people have less time to read or even watch a 3 minute video. Twitter’s Vine might prove another refreshing example of less being more.

Creativity 100

Creativity B2B Marketing Paid Search Agency B2B 100

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Here is why they are wrong. B2B companies are getting traction on social media.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

AUGUST 28, 2015

I love how McDonald’s replied to the ads: “…every day, let’s acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war,” Read more about the campaign in this AdAge article.

Planning 100

Planning Transparency Paid Search Agency Marketing Proposals 100

B2B Marketing Traction

JANUARY 13, 2016

An example is a client of mine that wanted a new website. Here’s an example. The videographer gave a price for each video, without knowing if he would get any further business. First, you don’t take the time to consult with vendors and ask for their recommendations.

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

MARCH 30, 2012

Because if it’s true that over 90% of corporations and most businesses use LinkedIn to find employees, contract workers or service providers, unless you have the right keywords and phrases in your profile , you will not get found. Be mindful about the words you use to describe yourself online. I’m just saying!

Linkedin 100

Linkedin Keywords Profiling Internet Marketing 100

B2B Marketing Traction

APRIL 24, 2013

According to the Harvard Business Review , the four P’s of marketing are over. Selling on price, for example with a cost-plus pricing approach, is not as profitable. We provide analysis, planning and marketing execution to help you achieve your business goals. Here’s what it means for B2B marketing. Market Solutions.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

B2B Marketing Traction

FEBRUARY 5, 2016

Like all marketing projects, the web site plan should discuss how the web site will help the site owners achieve business objective and goals. What colors will they have a hard time reading (for example, seniors have difficulty reading red text)? What are the elements of a good web site project plan? What colors do they like?

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

JUNE 21, 2012

Outsourcing your marketing is not right for every business. For examples, read the outsource marketing cost-analysis article I wrote on my website. ). Marketers, business owners, what is your experience with outsourcing marketing? Should you outsource your marketing or hire marketing staff? Please comment below.

Planning 100

Planning Work Management Analysis Creativity 100

B2B Marketing Traction

NOVEMBER 11, 2011

An example is how Budget Rent-a-Car followed Hertz and Avis with lower prices. One example might be “Intel Inside,” where Intel’s processor came pre-installed on most computers. One example might be “Intel Inside,” where Intel’s processor came pre-installed on most computers. Bypass Attack!

Guerilla Marketing 100

Guerilla Marketing Planning B2B Marketing Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 19, 2014

Often these are by product or service names (for example “car insurance”) as well as general industry searches (“insurance companies”). We’ve worked with many businesses to provide marketing strategies and execution that result in growth. Contact New Incite today. Photo from Flickr by James Cridland.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

SEPTEMBER 18, 2015

I know I was vague in the above example, but for all our client work, we keep the details strictly confidential. Are you going head-to-head with competitors in the product business or is there an intangible quality that you are providing? What is your philosophy of doing business? How do you create a positioning statement?

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

MARCH 28, 2014

In the early nineties I was inspired by an ad agency with which I worked to start my own marketing business. I help businesses and organizations grow and change. No matter what the consulting assignment is, if I can provide new insight for their marketing or business and incite them to positive change, I have succeeded.

Consulting 100

Consulting Work Management Marketing Management Paid Search Agency 100

B2B Marketing Traction

OCTOBER 27, 2011

A business creates a website, and then begins a separate effort to send out email newsletters to customers. We’ve seen businesses that use tactics that get a lot of response, but they generate unqualified leads. For example, one of our B2B clients published blog posts about popular events, hoping to increase readership.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 6, 2011

Here is an example of how it applies to today and social media. While from a technical standpoint it is not difficult to create a business Facebook page, businesses should have a strategy and an understanding of their customer’s behavior on social media before acting. This is critical to successful marketing planning.

Planning 100

Planning Marketing Plans Ideal Customer Profiles Linkedin 100

B2B Marketing Traction

AUGUST 4, 2011

I work with business owners of small to mid-size companies. How realistic is it that the business can spend the time and money to implement the marketing correctly? Take business blogs, for example. Can the marketing activity get done in a reasonable amount of time, so that the business can realize results?

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

AUGUST 17, 2011

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. Blue Ocean Strategy originated as a book co-written in 2005 by Kim Chan and Renee Maubourne and published by Harvard Business School Publishing Corporation.

SWOT 100

SWOT Planning Analysis Marketing & Strategy 100

B2B Marketing Traction

DECEMBER 6, 2011

(For more information about identifying business assets to leverage for results, see my previous blog post, Be a Strategic Planning Hero with Microstrategies.). Choose the asset(s) that can produce the best results to meet your business objectives. Second, you need to create an action plan to leverage at least one asset.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

MARCH 13, 2012

Have companies gone out of business or acquired others? For example, if you sell graphic design, explain how great design makes a difference on different media. Company news and announcements – some businesses post their press releases and announcements in their blogs. Ask them what comes up commonly and blog about it.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

MAY 22, 2012

For example, if you sell to small business owners , they may like eBooks they can download and read on their iPads. Develop your B2B buyer personas. What information or content would be valuable to them? How do they like to consume that content? What can you offer up?

Top of Funnel 100

Top of Funnel Buyer Personas B2B Buying Cycle 100

B2B Marketing Traction

APRIL 14, 2014

For example, I may want to follow one product or service that IBM showcases, rather than follow IBM the company on LinkedIn. They say that small businesses won’t be able to use the Showcase pages. They also allowed visitors to the page to “Recommend” a product or service.

Linkedin 100

Linkedin Service Product Sample 100

B2B Marketing Traction

JUNE 4, 2015

But what about video for your business-to-business (B2B) products or services? The daily thought can be business-related, or it can be used to convey a philosophy your company has. If your business has a lobby or reception area, record a time-lapse video of a day’s worth of comings and goings.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

DECEMBER 9, 2014

Assuming that you have a business plan that maps out your unique selling proposition, your target audience and potential partners and industry connectors, and the pain that your product or service solves, there is a lot you can do! For example, write about the history of the industry you are about to enter.

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 26, 2012

Why do business owners put too many features, options, text, graphics, buttons and more on their home page? Either way, a busy, jam-packed home page will not help you. The example that was referenced at the time was Southwest Airlines home page, which had three buttons: 1.) Don’t use busy or too many graphics.

Eye-Tracking 100

Eye-Tracking Sample Studies Marketing Websites 100