Anything Goes Marketing

DECEMBER 9, 2007

For example, for an upcoming webinar they shot a very short webinar introduction video, took a screenshot of the speaker from this video and included this in the email invite (see the screenshot). Tags: video email marketing business blog youtube. Sales can incorporate these in their communication pieces to prospects.

Bulldog Solutions 100

Bulldog Solutions Tactics Video Marketing Youtube 100

Anything Goes Marketing

MAY 26, 2007

In fact, many newsletters will display the number of comments that an article has right in the email (you can see the example I provided from the Globe & Mail )! For example, how about metrics such as the number of comments that contact has written and the recency of the last comment? We see this concept more and more.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

APRIL 21, 2010

For example, I’ve complained that the there were long distance charges on my bill due to Wind not having its network fully up and running. Overall, I’ve always felt that they cared about my business when I interacted with them which is more than I can say for the other “big 3”. Take a look at @comcastcares and follow that example.

Service 100

Service Best Practices Communities Twitter 100

Anything Goes Marketing

OCTOBER 21, 2007

For example, a highly qualified customer would be one that attended a webinar that was focused on a new product or service as well as downloaded a white paper on that topic. For example, if you purchased tickets to a Disney ice show in the past, you may receive an email letting you know that the Wiggles on ice is coming to town.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Lead Qualification 100

Anything Goes Marketing

MAY 1, 2007

From the article Business Crawls onto Web 2.0 , the path to large corporations adopting to Web 2.0. For example, podcasts require companies to buy into the idea of publishing regular interviews that can humanize a company. For example, an internal blog could be used by marketing to create public blog posts. Internal web 2.0.

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Anything Goes Marketing

SEPTEMBER 29, 2007

For example, your call center or sales can track the number of engagements vs. the number of appointments. Forrester provides a great example how a medical research services company is nurturing leads and has resulted in closing business with over 80% of the people that sign up for their trial.

Generation 100

Generation Marketing Qualified Leads Leads Lead 100

Anything Goes Marketing

JULY 27, 2006

As a business blogger, one thing that probably won't work too well is to include in every post some sort of call to action to buy your products or services. For example, a large business that has a tough time amalgamating all of it's customer data may not realize that there are people out there that can help them. BUY NOW !".

Newsletter 100

Newsletter Lead Nurturing Marketing Qualified Leads Leads 100

Anything Goes Marketing

SEPTEMBER 6, 2006

For example, you can blog about Adsense which is a sub-niche of Problogger. Tags: business blog search. In terms of social bookmarking , technology posts do well in Digg and Del.icio.us. Using lists (like a top 10 list) is something that works as well. Darren also stresses keeping it real and writing with emotion.

Traffic 100

Traffic Adsense Digg Ad Building 100

Anything Goes Marketing

AUGUST 19, 2006

These days everyone has advice on how to improve your online presence for your business and generate leads through e-marketing strategies. For example, try these subject lines "Please confirm your unsubscription" or "This is the final email we are sending you". The business blog to end all business blogs.

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100

Anything Goes Marketing

FEBRUARY 6, 2008

This is an example of AJAX (new technology that doesn't require the browser to reload). There is also a business upgrade for $100 a year. Businesses will probably want to purchase the business edition as you'll not want ads on your internal search engine (could be competitors). I've got a fairly simple solution.

Resources 100

Resources Google Web 2.0 Adsense 100

Anything Goes Marketing

SEPTEMBER 25, 2007

In the above example, the web visitor gets a reminder via email as to what they downloaded and now they can easily forward it on to other people within their organization. Kicking Viral Marketing Up a Notch - Turning the follow up email into Lead Generation How could we improve the example above?

Viral Marketing 100

Viral Marketing Paper Landing Pages Tips 100

Anything Goes Marketing

AUGUST 14, 2006

Just as businesses can use blogs to portray a human voice to their corporate facade, celebrities can also use blogs to have their say - especially when they screw up which is typical for them. Provide examples. PS - Blogs are really not much different for celebrities then for businesses. Tags: business blog blogging.

Act-On 100

Act-On Tagging Business Blogging Paid Search Agency 100

Anything Goes Marketing

JANUARY 25, 2007

For example, you rarely have celebrity endorsements or crazy contests that reach millions that you typically see with brands such as Nike or Coke. Just because you are targeting a business, does it need to be all about newsletters and white papers? For example. It's Time to get Interactive. it would be great to hear from you.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

JUNE 22, 2008

It's been a very busy month with lots of travel thrown in. For example: "Send me Product Alerts". For example, directing newsletter registrations to the Contact Us page. Throughout my journeys much of the conversation comes back to generating a higher quantity of leads from the web that are of better quality.

Landing Pages 100

Landing Pages Marketing Qualified Leads Leads Lead 100

Anything Goes Marketing

JULY 25, 2006

This has resulted in countless examples of people being fired from their jobs , and family problems. The same goes for business blogs. For example, you may even offend customers by interviewing one of their competitors. Write respectively about your competitors and fellow bloggers as they will see what you write.

Ethics 100

Ethics Blogger Tagging Creativity 100

Anything Goes Marketing

SEPTEMBER 4, 2006

In this way, businesses can help generate leads using blogs and you can increase your blog traffic Many people find your blog daily either from comments you may have left on other blogs, links from other websites, random searches etc. Tags: business blog lead generation. I have a good idea as to what I'm blogging about.

Traffic 100

Traffic RSS Blogger Eloqua 100

Anything Goes Marketing

JUNE 24, 2007

A great example of this is MarketingProfs Know-How Exchange. The Know-How Exchange allows small to mid-size businesses to post marketing questions on a wide variety of topics and the community provides responses. Get the conversation started and use your team to answer these questions (perhaps the service component of your business).

Communities 100

Communities Traffic Peer-to-peer Effectiveness 100

Anything Goes Marketing

AUGUST 26, 2006

Do you think that adding white papers to your business blog is a good idea? I know that Better Business Blogging has an easy to find sign up for their free white papers. It's a great example of how blogs can use white papers. That seems to be successful. This is something that I might experiment with.

Paper 100

Paper Lead Generation Generation Marketing Qualified Leads 100

Anything Goes Marketing

APRIL 7, 2010

For example, I describe how you can engage web visitors that have searched for something on your website but couldn’t find what they’re looking for: [link] Customer communications. It all depends on your type of business but I’m sure there are not many companies that couldn’t improve in this area. Your database will never be perfect.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

JULY 23, 2006

For example "Google is headed for its downfall. Technorati tags: Better Business Blogging. I would also recommend: Driving people to your blog to discuss an article in your e-newsletter Forshadow newsletter articles on your blog by using cliffhangers. Tune into September's upcoming newsletter - subscribe now!" Do you have any ideas?

Newsletter 100

Newsletter Tagging Business Blogging Advertisements 100

Anything Goes Marketing

MARCH 18, 2007

For title, I would use a drop down to find out the level that a person is at - For example: manager, director, executive. Would you ask them about the key aspects of their business and what their annual revenue is? The first item I would recommend is only ask for the basic information - name, email, company. What does that mean?

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100

Anything Goes Marketing

SEPTEMBER 6, 2006

For example, if the topic is search marketing, see what comes up on your blog. Tags: business blog lead generation blogging. Here are some tips on recycling your blog content: Come up with a topic and then search your blog and see what posts already exist. You can either refer to this post or blend a few posts together.

Tips 100

Tips Content Trade Show Lead Generation 100

Anything Goes Marketing

JANUARY 18, 2009

I have an example where a customer saw me on Twitter and posted a message on Twitter with my Twitter name ( @chadhorenfeldt ) on a product issue. This example was a positive story. I personally don't believe this to be the case and it depends on the size of the company and the nature of the business. is recommended.

Twitter 100

Twitter PR Service Skype 100

Anything Goes Marketing

MAY 12, 2007

56% of users use business email addresses but 46% use non-business email addresses. PS - please let me know if you have any examples that you would like to share. In addition, don't discount leads based on the lead qualification questions you've asked on a web form.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Anything Goes Marketing

MARCH 7, 2007

It's fairly logical that proactively calling someone will generate more business then just sitting on your ass. In this way, sales can focus on those prospects that are genuinely interested in your business. Wow, that's groundbreaking there. Cold Calling Works. I don't even know where to start on this one.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

OCTOBER 15, 2006

Perhaps you're looking to position your business as the industry expert or convince C-level executives that you understand their business issues and can provide solutions they need. For example: Provide quotations on what people thought about your white paper. The next question is - How do I create a white paper?

Paper 100

Paper Lead Generation Tagging Online Marketing 100

Anything Goes Marketing

FEBRUARY 24, 2008

While I think the webisodes are funny and entertaining, will it bring Kraft the desired effect of getting businesses to use Tassimos in the workplace rather then just at home? You can check it out at www.whohiredbob.com. Here is a clip I found on Youtube. I watched the first video and I got bored fairly quickly.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Anything Goes Marketing

MARCH 8, 2009

For example, our sales team can see my travel plans and perhaps pull me into a prospect meeting if I'm in that area. Here is an example of what this looked like on Twitter search : The result was a surge of traffic to my blog, additional Twitter followers, and blog RSS subscribers.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Anything Goes Marketing

MARCH 9, 2008

The above examples are the tip of the iceberg. For example, a white paper that outlines a ten step plan to turn around their business using your product or service. I hope you find this interesting as the technology now exists to do this.

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

JANUARY 23, 2007

It's only when businesses deceive the public that things go terribly wrong. These are typically comments that don't really have much substance but they react negatively to businesses in general. Here is an example from a recent Marketing Effectiveness Summit. How Can I get Started Using YouTube? Post it on YouTube!

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

JULY 18, 2007

Automation of Direct Mail is the Key If you're a smaller business and you get minimal leads, this is typically a non-issue. If you're a bigger business and you're thinking about going this route, the one thing you don't want to do is create too much additional work for your team.

Online Marketing 100

Online Marketing Lead Qualification Top of Funnel Paper 100

Anything Goes Marketing

NOVEMBER 15, 2009

This post as an example, was written from the product of social media (Twitter). As an example, SiriusDecsions focused on the concept of what they called the Demand Center. A theme across many of these discussions was the need for marketing to demonstrate its impact to the rest of the business.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

FEBRUARY 25, 2007

Which business groups are they? - What business titles are responding? For example, if you're running a PPC campaign, find out which whitepapers or case studies are getting the higher conversion rates. What type of industry are they in? in B2B it could be engineering, accounting etc.

Landing Pages 100

Landing Pages Tips PPC Open Rate 100

Anything Goes Marketing

DECEMBER 12, 2006

For example, some marketers may be worried that their web stats are skewed because of a recent Jupiter report article that says that 58% of their users delete their cookies. I've heard that Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business is also a good start.

Analytics 100

Analytics Marketing Analytics Tools Blogger Stats 100

Anything Goes Marketing

JANUARY 16, 2007

It's these types of customers that helps a business grow. Does the company take the customers for granted and just focus on new business (or more web traffic in a blog's case)? For example "XYZ company is currently on our website. Tags: business blog B2B website traffic loyalty. This is just plain stupid.

Loyalty 100

Loyalty Traffic Web 2.0 Blogger 100

Anything Goes Marketing

OCTOBER 29, 2006

You can also include ways for them to select the emails they want to receive Survey/Feedback forms soliciting data from them - For example: what interests you the most? PS - my wife and I just bought a place in Toronto so we've been busy with that. Here's the most important tip: Send this initial email out right away!

Opt-in 100

Opt-in ROI Opt-out RSS 100