Chris Koch

OCTOBER 7, 2011

They hold back because they know that they need the full support, commitment, and participation of the business in social media. The business case doesn’t exist for social media; but it does for idea marketing. But I talk to them all the time and I know that’s not the case for most of them. 30% said yes.

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

OCTOBER 7, 2011

They hold back because they know that they need the full support, commitment, and participation of the business in social media. The business case doesn’t exist for social media; but it does for idea marketing. But I talk to them all the time and I know that’s not the case for most of them. 30% said yes.

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

DECEMBER 10, 2012

The utility would be in making that easier to do than it is now (going to vendors for customer references, calling up their networks of peers for recommendations and advice, sifting through analyst reports and trade magazines, going to trade association events).

Peer-to-peer 100

Peer-to-peer B2B Social Media Mobile Marketing 100

Chris Koch

FEBRUARY 24, 2010

I’m also hoping that the excitement (and the needs of social media consultants and authors to drive their businesses) will not drive us to distraction. B2B marketing lays the path to a sales discussion and supports relationships with existing customers. christopherakoch.com). Why B2B marketers hate social media (christopherakoch.com).

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

Chris Koch

MARCH 19, 2010

For example, when SMEs speak at conferences, they can engage conference attendees before, during, and after the event to follow threads of conversation through to their conclusion. By engaging, we can share links to the various other forms of marketing content that we produce, such as white papers, events, Webinars, etc.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

APRIL 2, 2010

It’s why those expensive private events work so well. Tags: Blogging Customer Relationships Social Media B2B marketing Business LinkedIn marketing Subject matter expert Technology Thought Leadership Twitter. This has to permeate all that we do. What do you think? How do you use emotional engagement when talking about dry technology?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Marketing Budget Thought Leadership 100

Chris Koch

JANUARY 15, 2010

Today, more salespeople are able to have business and strategy discussions with customers and take the time to listen to their needs. At ITSMA, we’ve seen investments in the things that we used to identify as the key contributions of marketing—like advertising, brochures, events, and trade shows—shrink consistently. The content engine.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Chris Koch

JANUARY 31, 2014

What’s interesting about the video is that it captures the most important historical event in Fallon’s career while also offering insight into who Fallon is as a person. According to the article, Michaels offered Fallon his dream job soon after the audition. A New Kind of Online Bio. It’s a kind of encapsulated biography online.

Wikipedia 100

Wikipedia Youtube Profiling Video Marketing 100

Chris Koch

FEBRUARY 11, 2014

The example I’m about to give focuses on the fact that if you think of sports fans as business customers, they are the most loyal in the world. See if you agree about this post that I worked on with my colleague Rob O’Regan: “Professional sports teams have two problems that most businesses will recognize.

Loyalty 100

Loyalty Eye-Tracking Mobile Marketing Stats 100

Chris Koch

MARCH 12, 2010

Rooted in Michael Porter’s timeless work in business strategy, Treacy and Wiersema took it a step further with their three “value disciplines.”. Social media that connects one live event with the next one lets us continue to build the relationship. The theory is that every company competes in three disciplines: Customer intimacy.

Social Media 100

Social Media Media Thought Leadership Work Management 100

Chris Koch

APRIL 8, 2011

Social media supports an event, or an offering introduction, then ebbs. Social media is integrated with traditional marketing. Most companies need to use social media as adjuncts to traditional marketing practices before they can feel comfortable going farther with it. It’s hard to go to the always-on mode with social media at first.

Social Media 100

Social Media Media Paid Search Agency PR 100

Chris Koch

OCTOBER 30, 2009

the other is the river of conversation that flows through the event at breaks, meals and receptions. Sounds like a business case for investment to me. There are two rivers of content at conferences. One is the river of planned content—the conference theme, the presentations, etc.; You can download an abbreviated summary here. ).

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Chris Koch

DECEMBER 29, 2009

Even if we believe deeply in the power of social media, we all have that gnawing feeling deep in our guts that says that there’s little reason for a busy, intelligent person to want to receive frequent updates about our brands when those brands produce complex services and products with two-year sales cycles. The answer is we don’t.

Enterprise Management 100

Enterprise Management B2B Marketing B2B Thought Leadership Marketing Management 100

Chris Koch

APRIL 30, 2010

I always take analysts’ forecasts with a grain of salt, but ABI’s prediction that mobile marketing (ads on mobile phones) will be a $4 billion business by 2014 makes you stop and think. One possibility is to use location at your events so that attendees can find each other or share schedules and information. How do we compete?

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Chris Koch

NOVEMBER 13, 2009

ITSMA research shows that there are other ways to reach these people that are much more effective than social media, such as small, thought leadership-based events, content-rich websites that are optimized for search, and robust reference programs, to name a few.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

ITSMA research shows that there are other ways to reach these people that are much more effective than social media, such as small, thought leadership-based events, content-rich websites that are optimized for search, and robust reference programs, to name a few.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

DECEMBER 18, 2009

B2B customers tend to be high on the executive ladder and are usually reluctant to discuss their business strategies in public forums. ITSMA research shows that B2B marketers are most successful when they use social media to drive prospects and customers to more “traditional” marketing channels such as the website and events.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Chris Koch

OCTOBER 6, 2009

The publishing model is also relevant because as a business model, it is dying—especially for trade magazines. Demand for that content hasn’t gone away however, and companies that can provide an adequate alternative will grow their businesses more than those that can’t. salespeople screaming for a brochure today or an event tomorrow).

Planning 100

Planning B2B Thought Leadership Paid Search Agency Thought Leadership 100

Chris Koch

OCTOBER 6, 2009

The publishing model is also relevant because as a business model, it is dying—especially for trade magazines. Demand for that content hasn’t gone away however, and companies that can provide an adequate alternative will grow their businesses more than those that can’t. salespeople screaming for a brochure today or an event tomorrow).

B2B Thought Leadership 100

B2B Thought Leadership Planning Thought Leadership Paid Search Agency 100

Chris Koch

OCTOBER 12, 2009

We all like to share relevant, credible content through social media, and until now, most of that content has come through traditional media sources—mostly print publications that are pretending to have a viable business model online. Our traditional business model for media is imploding. The destructive side of revolutions.

Social Media 100

Social Media Media Paid Search Agency Viral Marketing 100

Chris Koch

JANUARY 8, 2010

Not in our businesses, though. So for example, a tweet or a posting in a LinkedIn forum leads to blog post, which leads to a video, which leads to a conference presentation, white paper, or private event for top customers. And yes, we are all unique. But in most things, we’re the same and we can usually acknowledge that.

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100

Chris Koch

DECEMBER 28, 2010

I’ve formed a handful of excellent business relationships on Twitter this year—we know each other on sight and (gasp) we’ve even spoken to one another. The ultimate risk in business is that your customers stop buying from you because they don’t trust you. Filtered conversation reduces risk. Do you call that ROI?

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Chris Koch

OCTOBER 1, 2010

Ideas that educate customers and prospects about important business and technology issues and help them solve those issues—without selling. Just because their business model doesn’t work anymore, that doesn’t mean that their model for developing ideas and getting them out into the marketplace should also be tossed out. It works.).

Thought Leadership 100

Thought Leadership Social Media B2B Thought Leadership Peer-to-peer 100