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Seven Event Marketing Ideas to Attract and Engage Attendees

Webbiquity

Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. That’s why investing in a wide range of marketing tactics in the months and weeks leading up to your event is so important. Make Your Events More Accessible.

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Event Marketing Strategy and Timelines For Busy Event Managers

Marketing Insider Group

Let’s say you’ve planned an amazing event. It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. You know it’s going to be a fantastic experience, but nobody else does – yet. When you’re planning a […].

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The 22 Best Virtual Event Platforms

Webbiquity

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform.

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9 Biggest Event Trends of This Year

Marketing Insider Group

The past few years have brought some exciting developments in the events industry. And you might be surprised to hear that some of the biggest event trends are here to stay. By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember. Sustainability.

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Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

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On-Line Events on Twitter: Long-Live the Tweetchat

Marketing Insider Group

We have seen the proliferation of on-line events, meetings conducted on Zoom, and the maturation of the “modern webinar” to a new level of customer engagement. The Tweetchat Event. The “secret sauce” is a specific Twitter event hashtag. Long-Live the Tweetchat! Best Practice: Dresner Advisory Services #BIWisdom Tweetchat.

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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

The past couple of years have been devastating for those in the live events industry. Millions of workers across travel, entertainment, venues, technology, and event services had to pivot from panic as events evaporated, then fitfully returned. The live events industry will rebound, but with new processes and priorities.

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The Marketer’s Guide to B2B Swag Strategy

Smart companies are realizing tremendous business value by implementing a swag marketing strategy – so, are you ready to get started? Learn how you can effectively use branded swag to entice leads, engage customers, boost event ROI, and more.

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Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. How do you show value to the business? A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. How can you get there?