Adobe Experience Cloud Blog

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Webbiquity

JANUARY 22, 2021

In the US alone, around 627,000 new businesses open each year across a range of industries. For example, ScenarioArchitecuture, a residential architects company, stands out from the crowd due to their unique take on architectural builds and restorations. Contributed post. And that figure is expected to grow in 2021.

Business 238

Business Startups Paid Search Agency Press 238

Navigate the Channel

OCTOBER 5, 2022

With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 99% found unique value in this B2B marketing strategy that they did not get from other channels.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. That’s a lot of business to leave sitting on the table.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. All of that said, business people do still have problems to solve. Banner ads?

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Valasys

JULY 29, 2020

Event marketing, both physical and virtual, provides brands with an opportunity to offer their humanized faces to the customers and interact with them in real-time to provide them with seamless experiences and to inspire them to make sales-oriented actions. Setting Goals for your Events. Conceptualizing an Event Marketing Plan.

Work Management 64

Work Management Event Marketing Marketing & Strategy Marketing Strategy 64

Ledger Bennett

OCTOBER 28, 2020

The events of 2020 accelerated cross-discipline digital transformation within an array of business landscapes, necessitating marketplace changes likely to instill lasting behavioral norms for buyers and sellers alike. What Are Virtual Events & Do They Work? Effective virtual events can take shape in various formats.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

Salesforce Marketing Cloud

JUNE 21, 2022

Events have the power to generate a lasting impact on your audience that extends well beyond the live experience. At Salesforce, events help us build our customer base and accelerate business. When a prospect from a sales opportunity attends an event, that deal is about five times more likely to close.

Planning 98

Planning Lead Scoring Lead Ranking Business 98

Lead Liaison

NOVEMBER 2, 2018

Business is changing at the speed of light. As marketers, it seems like every time we feel like we’ve mastered a new strategy, a new one emerges. Advances in modern technology drive marketing organizations at a fast pace. Marketing events are a great way to engage in one-to-one contact. Want the executive summary?

Event Marketing 48

Event Marketing Statistics Enterprise Management Marketing Management 48

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. 84% of businesses say AI will enable them to obtain a competitive advantage.

Marketing AI 196

Marketing AI Business Lead Scoring Lead Ranking 196

Hubspot

APRIL 12, 2021

But whether your event is online or in-person over the year ahead, event branding is essential to create a memorable experience for attendees. When I joined Adobe MAX 2020, for example, the virtual event felt as close to an in-person experience as possible. What is event branding? website, imagery, and marketing).

Examples 92

Examples Brand Identity Branding Banners 92

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. How can the marketing plan for your event reach attendees through all that noise? Why Event Video? The answer is video.

Event Marketing 65

Event Marketing Video Marketing Planning Thought Leadership 65

Content Standard

OCTOBER 19, 2018

It doesn’t help that ROI measurement for an event marketing strategy can be difficult to pin down, even with some reliable metrics at your disposal. According to a recent study from Harvard Business Review , only 23 percent of companies say they’re capable of measuring ROI for their events.

Event Marketing 85

Event Marketing Marketing Strategy Marketing & Strategy Planning 85

SpotMe Blog

JULY 25, 2021

Thus, hybrid experiences will become vastly more common and popular, as event organizers and attendees have first-hand experience with the benefits of attending a virtual and traditional event. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

Examples 111

Examples Enterprise Management Work Management Conference 111

Attendify

JANUARY 22, 2020

That’s because when you get right down to it, Disney is not really in the business of selling rides, fireworks shows, parades and food. They’re in business of monetizing long-lasting, memorable experiences. The takeaway for event marketers? For example, the question, “When does the three o’clock parade start?”

Event Marketing 59

Event Marketing Planning Class Training 59

B2B Marketing Analytics

AUGUST 24, 2019

Given the potential of events marketing, it is not surprising to see that events and field marketing continue to get more and more attention of marketing leaders. I am sure that every CMO, field marketing and event marketing leader can relate to this dilemma.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Hubspot

JUNE 6, 2019

Love ‘em, hate ‘em, or can’t live without ‘em, they’re a reality of a marketer’s life. I’ve gathered some of the best examples around, along with some free templates to get you started. In our blog post example, a task might be, “Edit blog post. ”. Let’s dive in with some beautiful Gantt chart examples, below.

Examples 95

Examples Verticals Budget Programs Template 95

Vision6

JANUARY 7, 2021

With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history. This was made super easy with Vision6’s direct integrations with Google Ads and Facebook Business integrations. Here is the basic automation blueprint we used for our virtual EMSA Event: 5.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

Marketing Insider Group

NOVEMBER 21, 2022

Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Hybrid events can be any configuration or breakdown of virtual to in-person.

Trends 281

Trends Marketing AI Co-Registration Conference 281

Webbiquity

FEBRUARY 16, 2023

When it comes to preparing for recessions and talent shortages , companies need to invest their marketing capabilities by upskilling team members. By future-proofing through mobilization, B2B marketers will be able to develop more efficient and effective ways of working. Brit Tucker is a part-time writer and a full-time mom.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Webbiquity

JULY 19, 2018

If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. marketers generated sales using event marketing , and 80% said live events are critical to their company’s success. But live events are expensive endeavors. Guest post by Jessica Kane.

Trade Show 133

Trade Show Work Management Marketing Management Business 133

Webbiquity

DECEMBER 27, 2022

Subjects covered ranged from SEO and marketing performance to event marketing, remote work, branding, and the Metaverse. Drumroll please… #10: Why Your B2B Marketing Should Feature Case Studies. Demonstrating that you understand your prospects’ business challenges will get their attention.

Top of Funnel 155

Top of Funnel Case Studies Case Study Paid Search Agency 155

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. Strengthen your brand recognition. Speaking sessions. Build your pipeline and trust.

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Thinking of events from a budget perspective, Jody explained that the reality of in-person events is that they’re a big investment.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business. Take Seattle Coffee Gear, for example: Here, they don’t talk about their products. Create a Content Marketing Funnel. Start Using Video.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Zoominfo

SEPTEMBER 3, 2018

As a marketer, you must have a clear understanding of your audience’s needs and interests to remain current, improve customer experience, and ultimately grow your business. Unfortunately, many businesses are working with an outdated or surface-level view of their customers. 3. Use surveys to scale event attendance.

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

Martech

JANUARY 10, 2024

Then, ditch anything superfluous and laser focus on teaching those two or three things by showing examples and describing the steps to achieve them. Dig deeper: 4 keys to digital events planning 2. Here’s an example from Brianna Miller, director of marketing and demand generation at Protenus. In your inbox.

Conference 106

Conference Tips Work Management Marketing Management 106

Marketing Insider Group

FEBRUARY 27, 2020

Take a three-pronged approach to review the latest trends in your industry, the world at large, and event marketing. For example, if you’re in the pharmaceutical or agricultural industries, you might want to explore the role that blockchain technology plays in getting products to market – from raw materials to store shelves.

Event Marketing 252

Event Marketing Conference Trends Planning 252

The Point

MARCH 22, 2024

Avoid the trap of opening the email with a statement of the problem your Webinar is going to show people how to solve, or the business condition that underlies the topic. Sell the event, not the product. Here a few simple tips for helping your Webinar email stand out in the inbox: 1. Don’t tell people what they already know.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Zoominfo

SEPTEMBER 3, 2018

As a marketer, you must have a clear understanding of your audience’s needs and interests to remain current, improve customer experience, and ultimately grow your business. Unfortunately, many businesses are working with an outdated or surface-level view of their customers. How Can Surveys Help A B2B Business?

Customer Surveys 100

Customer Surveys Business Webinar Metrics Buyer Personas 100

Brandpoint

JULY 26, 2019

Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Here are some of the things you should start talking through at least a month before the event. Think of your long- and short-term business goals.

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Marketing Insider Group

NOVEMBER 17, 2021

A dynamic digital content strategy is essential to helping your business stand out and attract an audience. However, as event technology and online marketing practices have evolved, the bar for creating a successful, memorable virtual event has only risen. Conversion. Create a streamlined registration process.

Organization 240

Organization Marketing Management Planning Click Rate 240

Hubspot

JANUARY 21, 2019

In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing? Global marketing is the act of focusing a product on the needs of potential buyers in other countries. Global Marketing Strategies. Dunkin Donuts. Pearse Trust.

Marketing Strategy 101

Marketing Strategy Marketing & Strategy Paid Search Agency Work Management 101

Vision Edge Marketing

OCTOBER 25, 2022

While the challenges faced were experienced by different-sized companies in different industries, all three examples had one thing in common, they didn’t have what we refer to as enough wood behind the arrow. Let’s delve a little deeper into the first example to illustrate the point. Yes, I Want My Growth Idea. Activities.

Marketing & Strategy 217

Marketing & Strategy Advertising Agencies Best Practices Click Rate 217

Contently

MARCH 15, 2021

For example, with in-person conferences on hold, brands cooked up virtual events from scratch in 2021. After an expected learning curve early on, marketers seemed to find their groove by adding more production value and experimenting with new formats like game shows and simulive presentations.

Trends 217

Trends Content Marketing Content Conference 217

Webbiquity

SEPTEMBER 25, 2018

The webinar detailed seven conclusions from the report, which was based on in-depth interviews with senior B2B marketing professionals. Data from the report was supplemented with examples from B2B technology companies as well as research from other sources, including LinkedIn’s marketing group. geographic region exclusion.

Work Management 252

Work Management B2B Marketing Marketing Management B2B Thought Leadership 252