Martech

JUNE 26, 2023

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. Why even consider event marketing?

Event Marketing 105

Event Marketing Paid Search Agency Marketing Management Storytelling 105

Martech

MARCH 15, 2023

Event marketing is where the sizzle and the steak come together in real time. Whether in person or virtual, it’s as live action as marketing gets. You need to be on top of everything all the time and long before the event begins. Business email address Subscribe Processing. Before that he was V.P.

Event Marketing 109

Event Marketing Paid Search Agency Advertising Agencies Marketing Management 109

AgencyEA

MARCH 28, 2024

In the dynamic landscape of 2024, event marketing has undergone a remarkable transformation, particularly in how brands champion women through their strategies.

Event Marketing 52

Event Marketing Branding Brand Identity Marketing & Strategy 52

Smashmouth Marketing

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc. Companies obviously have to prepare.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Marketing Insider Group

OCTOBER 21, 2019

You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. But how much thought have you put into your content strategy for event marketing? After all, your other marketing activities depend on great content. Tag your speakers and event partners.

Event Marketing 195

Event Marketing Marketing & Strategy Marketing Strategy Planning 195

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. To engage prospects and consumers, it requires planning and conducting events like conferences, trade exhibitions, and seminars.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Webbiquity

DECEMBER 31, 2020

Outdoor marketing may have been put on the back burner in 2020 for businesses to focus their time and budget on digital marketing. But while promoting your brand online is crucial, if you have a brick-and-mortar store or other physical local business, outdoor marketing is essential as well. Event Marketing.

Promotion 254

Promotion POS Business Paid Search Agency 254

Webbiquity

MARCH 31, 2020

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” An Idea: Twitter for Business. But it’s not.

Twitter 320

Twitter Enterprise Management Business Work Management 320

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Business development opportunities.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 99% found unique value in this B2B marketing strategy that they did not get from other channels.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Behaviorally Analyze Your Prospects. Streamline the Sales Cycle.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. How to Track Event ROI in Your CRM.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Navigate the Channel

OCTOBER 5, 2022

With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Contently

FEBRUARY 17, 2017

As a new infographic from NCC Home Learning points out, event marketing gives businesses an opportunity to showcase their products, humanize their brands, and create memorable experiences with their audiences. To learn more about what event marketing can do for your business, check out the infographic below.

Event Marketing 145

Event Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 145

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. That’s a lot of business to leave sitting on the table.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Webbiquity

JANUARY 22, 2021

In the US alone, around 627,000 new businesses open each year across a range of industries. You need to support this with an active social media presence, press coverage, partnerships, email marketing , online advertising (if your budget permits), and event marketing. Contributed post.

Business 238

Business Startups Paid Search Agency Press 238

KoMarketing Associates

SEPTEMBER 12, 2017

However, with the use of automated data capture throughout an event, all of the necessary information needed to follow up with leads is already captured, and marketing teams can trigger real-time campaigns to begin nurturing.”. How is budget playing a role in the event automation technologies marketers are using?

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

Content Standard

FEBRUARY 2, 2021

Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Here are some ways to generate buzz and bring in more business with your online events. Image attribution: cottonbro 3.

Buzz 101

Buzz Event Marketing Webcast Lead Scoring 101

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. All of that said, business people do still have problems to solve. Banner ads?

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Lake One

MAY 28, 2020

In the business world, one area hit especially hard is the world of event marketing. From conferences to experiential marketing, both B2B and B2C brands had to pivot fast. According to research conducted by PCMA in early April, 87% of in-person events were canceled and 66% were postponed as a result of COVID-19.

Event Marketing 76

Event Marketing Planning Conference B2B Sales 76

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. 84% of businesses say AI will enable them to obtain a competitive advantage.

Marketing AI 196

Marketing AI Business Lead Scoring Lead Ranking 196

Salesforce Marketing Cloud

JUNE 21, 2022

Events have the power to generate a lasting impact on your audience that extends well beyond the live experience. At Salesforce, events help us build our customer base and accelerate business. When a prospect from a sales opportunity attends an event, that deal is about five times more likely to close.

Planning 98

Planning Lead Scoring Lead Ranking Business 98

Ledger Bennett

OCTOBER 22, 2020

Ledger Bennett’s work on Rockwell Automation’s VirtualConnect event earns nomination for Best Integrated Performance Marketing Campaign in the 2020 International Performance Marketing Awards. Event Marketing Campaign Elements. 4) Maximize ‘In Event’ and ‘Post Event’ engagement and content consumption.

Event Marketing 52

Event Marketing Ideal Customer Profiles First-Mover Advantage Planning 52

Lake B2B

MAY 5, 2022

With growing competition, every business wants to stand out and attract customers. The mass marketing strategies like print or TV ads, cold calling, event marketing, etc., Marketing has evolved over time, and now the future of marketing lies in personalization. But how can they do that? No […].

Personalization 105

Personalization Cold Calling Branding Brand Identity 105

Content Standard

OCTOBER 19, 2018

It doesn’t help that ROI measurement for an event marketing strategy can be difficult to pin down, even with some reliable metrics at your disposal. According to a recent study from Harvard Business Review , only 23 percent of companies say they’re capable of measuring ROI for their events.

Event Marketing 85

Event Marketing Marketing & Strategy Marketing Strategy Planning 85

B2B Marketing Analytics

AUGUST 24, 2019

Given the potential of events marketing, it is not surprising to see that events and field marketing continue to get more and more attention of marketing leaders. I am sure that every CMO, field marketing and event marketing leader can relate to this dilemma.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Attendify

JANUARY 22, 2020

That’s because when you get right down to it, Disney is not really in the business of selling rides, fireworks shows, parades and food. They’re in business of monetizing long-lasting, memorable experiences. The takeaway for event marketers? What can event marketers learn from Disney’s example?

Event Marketing 59

Event Marketing Planning Class Training 59

Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. But, as in all economic slowdowns, not every business sector is affected in the same degree or way. Tech was impacted far less.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Semcasting

JUNE 22, 2018

Businesses are looking for better ways to reach and identify attendees at a conference or an event. Often the digital marketing strategy will include a geo-fence around the location to serve ads to attendees while at the venue. Step 1: Geo-fence the event location. Step 3: Retarget beyond the event. Contact us.

Event Marketing 40

Event Marketing Mobile Marketing Conference Marketing & Strategy 40

Vision6

JANUARY 7, 2021

With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history. This was made super easy with Vision6’s direct integrations with Google Ads and Facebook Business integrations. Facebook Ad. Instagram Ad. Engage Your Audience With Promos & Reminders.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. But these days, business events are taking off in new directions, empowered by advancements in digital technology.

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. Speaking sessions. And more… there is something for every budget!

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Marketing Insider Group

NOVEMBER 21, 2022

Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Hybrid events can be any configuration or breakdown of virtual to in-person.

Trends 280

Trends Marketing AI Co-Registration Conference 280

markempa

JULY 8, 2013

Articles on how queues affect customers and the retailer’s business, and how retailers can manage them. Event Marketing branding event marketing sponsorships trade show' It was sent in a thin tin box and included: 3D glasses to view a 3D advertisement featuring the Brickstream SeeMore 3D smart device.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120